Google Process Research SEO 
Marketing Craftmanship
AUGUST 14, 2015
Take advantage of Search Engine Optimization (SEO) tactics. Here are some ways to make this process simpler and more effective: Create a repeatable format, such as an interview series, a partner letter, or hypothetical (or real) case studies. Contain graphic elements that support your firm’s brand (avoid cheesy stock photos).
Marketing Craftmanship
MARCH 16, 2013
Forget Facebook, Twitter and Google+. In terms of demographics, it’s telling that Twitter’s top 3 profiles belong to Justin Bieber, Lady GaGa and Katy Perry, but if your B2B firm needs quantitative evidence to support dropping these social media platforms, here is some recent research from Pew Research Center : Use YouTube Selectively.
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