Biznology

JULY 13, 2016

Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them. But the process is well worth it. Like this post? Sign up for our emails here.

Keywords 80

Keywords Marketing Attribution Paid Search Agency Research 80

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Recent Google algorithm changes underscore how SEO and social media are inextricably linked.

Social Media 80

Social Media SEO Media Youtube 80

Biznology

MAY 17, 2013

The SEO process looks the same, for the most part, for any website owner. The process begins with industry and keyword research, then on site optimization, and then ongoing link building. Here are 3 common mistakes that large corporations make during an SEO campaign. Not sufficiently staffing for SEO work.

Enterprise Management 80

Enterprise Management SEO Public Relations Wikipedia 80

Biznology

MAY 25, 2015

Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. What makes SEO worth the effort? Why should businesses think about SEO like Ricky Bobby? source: Moz ).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Biznology

MARCH 25, 2015

Search Engine Optimization (SEO), like every industry, has less than reputable companies – “snake oil” salesman. Many business owners are aware that SEO is important to their company, but they might not fully understand why or how. Any SEO agency worth its salt should provide you with regular reports and updates on your campaign.

Ad Agencies 80

Ad Agencies SEO Transparency Pricing 80

Biznology

SEPTEMBER 14, 2012

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Keywords are the foundation of an SEO and online marketing campaign and they need to be relevant and attainable. Photo credit: Rubber Dragon.

Keywords 80

Keywords SEO Long Tail Marketing Amazon 80

Biznology

APRIL 7, 2015

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. It might just be because the current process is perfect, the Chip-and-PIN network might not bilk its users like credit card acceptance does in the US.

Google 80

Google Word of Mouth SEM Allocation 80

Biznology

APRIL 8, 2013

Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. In fact, Google Analytics provides website owners with so much information that it might even be a bit overwhelming. Typically Google is number one.

Analytics 80

Analytics SEO Long Tail Marketing Marketing Analytics Tools 80

Biznology

DECEMBER 11, 2019

Now, if you’re not sure how they impact SEO, here are a few simple facts to know. When googling your brand name, your website will be the first thing they see in the SERPs. Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal.

Domain 129

Domain Brand Identity Branding SERP 129

Biznology

MAY 10, 2017

Influencers shortcut the process to consumer trust. Improves SEO : i nfluencers help you get more links to your site, and your SEO improves. Run a few Google searches for “top [type of influencer] in the [name of industry].” Be sure to conduct enough research. Establish a solid strategy.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

JANUARY 24, 2013

The most important thing to keep in mind when first launching an SEO campaign is that SEO is a long term process. Unlike other marketing campaigns, there is no such thing as overnight SEO success. However, many businesses take the wrong approach in the way that they determine SEO campaign success.

SEO 80

SEO Keywords Link Building Traffic 80

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is a process by which we identify all the influencers in your space and engage them on behalf of your brand—upwards of six- to eight-thousand! We’re researching influencers now with the goal of collecting 6,000 long-tail micro-influencers for our next campaign at Gerris. Many hands make light work.”.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

NOVEMBER 19, 2013

Without copy, there’s no text, and without text, Google’s blind. Without well-written, high-quality, descriptive and easily-understandable copy, link-builders tend to compensate by doing keyword research and writing clunky-but-functional hooks that used to work well enough luring the bots, spiders, and indexing agents.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” ” Trying GroupHigh for blogger outreach campaigns. ” DIY Digital PR (Online Engagement & Blogger Outreach).

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

FEBRUARY 26, 2014

Instead, your customer is continually researching and reading and struggling to reach a decision about what best will meet her needs. And explore alternative payment options like Google Wallet, NFC, or Apple’s iBeacon to ease the checkout process, whether virtual or real-world. Google likes that, too. Again: ugh.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Biznology

JUNE 26, 2017

Print content can easily be optimized for Google –it just needs to be built into the process. Here’s how to do it: Get over the “SEO writing is key phrase-stuffed” mentality. Because many print writers are under the misconception that all SEO writing is key phrase-stuffed. That’s not what SEO writing is anyway.

Positioning 141

Positioning Google Bandwidth Copywriting 141

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

OCTOBER 22, 2020

Here are some examples of notable trends in SEO that can help websites rank in 2020. If it were a little easier to process, search engines could quickly recognize that your content is useful and have our page rank a little higher. Research already popular websites and pages for ideas on how to structure your content and data.

Marketing AI 118

Marketing AI Design Marketing Websites SEO 118

Biznology

FEBRUARY 4, 2020

Here are some examples of notable trends in SEO that can help websites rank in 2020. If it were a little easier to process, search engines could quickly recognize that your content is useful and have our page rank a little higher. Research already popular websites and pages for ideas on how to structure your content and data.

Marketing AI 118

Marketing AI Design Marketing Websites SEO 118

Biznology

JUNE 17, 2013

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Million words is the value of one minute of video according to Dr. James McQuivey of Forrester Research. million business-oriented search queries in YouTube every week (SEO Hacker). Source: MarketingSherpa ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

MARCH 25, 2013

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a website by remaining high on the list of results returned by a search engine. This process was quickly spammed to death. Today, it is of relatively low importance for effective SEO. With SEO, you are building equity in your brand.

De-duplication 80

De-duplication Optimization SEO Paid Search Agency 80

Biznology

SEPTEMBER 2, 2014

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart.

Google 80

Google CMS Development PageRank Tagging 80

Biznology

OCTOBER 22, 2018

Let us understand it with an example: While using a product, if I encounter an issue, I run to Google. Say, if I need to embed a knowledge base plugin to my wordpress theme, instead of going anywhere else, I would simply Google “ How to embed a knowledge base plugin to wordpress.”. Don’t Miss Out On Basic SEO Optimization.

Knowledge Base 106

Knowledge Base Optimization Tips FAQ 106

Biznology

MARCH 9, 2020

As are surveys, statistics, research findings, and others. In fact, different aspects of your expertise will appeal to prospects depending on where they are in their buying process. For example, evergreen content is likely to appeal to those prospects who are just starting their research.

Content Marketing 104

Content Marketing Content Thought Leadership Privacy 104

Biznology

MAY 15, 2014

Google’s recent emphasis on images in search, including Carousel and Business View underscore how seriously the search giant takes images as part of the overall consumer experience. If your site lacks analytics, take a few minutes and have your administrator at least place tags for Google Analytics on your site.

Marketing Websites 80

Marketing Websites Paid Search Agency Marketing Analytics Tools Mobile Marketing 80

Biznology

OCTOBER 16, 2015

NOTE: most of this research is happening BEFORE they reach out to you to engage into the buying process. Included in your SEO tactics – Google loves online business video and the more video is watched, the more valuable it becomes to them, which drives more credibility in traffic to your website.

Video Marketing 80

Video Marketing Product Business FAQ 80

Biznology

AUGUST 31, 2018

Google is the largest open repository of user intent data on the planet. An easy way to check the prevalent question related to a query is to search in Google. In our research, “what is” queries have the highest volume. We focus on the search experience for user intent modeling because the data is readily available.

Intent 136

Intent Lead Ranking Buyer's Journey Comparison 136

Biznology

SEPTEMBER 23, 2014

If anyone online at the time was writing about their fledgling (or decades-long) running career, we would collect their blogs into a list and then get my research team to explore their blogs for contact info, namely first name and email address. It Takes a Village. With the long tail, “all the other blogs,” we dig deep.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

SEPTEMBER 3, 2013

Real estate agents invest in people, neighborhoods and communities much more than in price-per-square foot or in researching homes. No matter how cheesy or douchey, no matter how low-rent (ya see what I did there?) the business cards might be, full-color faces, portraits, names, and affiliations are what people expect.

Social Media 80

Social Media Media Ad brokers Trust Marketing 80