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15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. If you’re hiring SEO expertise from the outside, how do you make sure you’ve found the best expert or agency for your needs? Second, do some online research.

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Why don’t more marketers use keyword research?

Biznology

Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them. This should give you a sense of how many false positives Google gives you in the Keyword Planner. But the process is well worth it.

21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

89% of customers begin their buying process with a search engine. Here are four key takeaways from this research: •  Do feed the gorilla. Search doesn’t only mean Google, but the elephant in the room can’t be ignored either. While everyone knows Google is the big dog, the magnitude of its dominance still amazes. Google accounted for nearly 40% of all U.S.

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next,  and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do? Guides to SEO for Beginners. ” SEO Tutorial.

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Look for.

How to Validate Your Blog Post Topics: A 3-Step Process

Hubspot

Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used. How to Validate Your Blog Post Topics: A 3-Step Process. 1) Get to know your audience really well. SEO Blog Daily Canonical

How To Turn Video Marketing Into a Successful SEO Strategy

Webbiquity

YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. Videos can raise brand awareness and appear in Google’s organic search results, so it’s smart to take advantage of that. For instance, we implemented a video SEO strategy for a local tennis club in Columbus. Guest post by Jason Parks. Invest in a Quality Production.

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27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.”

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Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart. And Google acts pretty dumb. Do it! Do it!

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B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Look for.

The Revenue Focused SEO Keyword Strategy For B2B Marketers

bizible

Revenue information aids the content generation process by helping marketers create better articles and content downloads that resonate with target audiences. 1) Build Your SEO Keyword Strategy Around Revenue. Interestingly enough, we are now beginning to use SEO tools to help us fine-tune and improve our ROI from organic search. SEO is more than ranking well in organic search.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!

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A Brief History of Search & SEO

Hubspot

Tracing the history of SEO is kind of like trying to trace the history of the handshake. But unlike the handshake, SEO is fairly young, and changes frequently. And in its relatively short life, it’s matured and evolved rather quickly -- just look at how many changes Google’s algorithm alone has gone through. So where did SEO begin, and how did it become so darn important?

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The SEO Journey – How long before you start seeing results?

Webbiquity

Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? It comes from misunderstanding the current nature of SEO and it is stuck in the rudiments of what SEO used to be. Old vs. new SEO. In the past, SEO was about identifying the best keywords for businesses. How long SEO takes to work. Month #2.

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France’s Google is different than ours

Biznology

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. It might just be because the current process is perfect, the Chip-and-PIN network might not bilk its users like credit card acceptance does in the US. My girlfriend is a researcher. Right?

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Look for.

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity

Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. The way that Google calculates these authority and trust indicators is by learning how long the domain has been in existence, how many links are pointing to it, and how many strong websites it is associated with.

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19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that  it’s not—as even Google’s Matt Cutts has confirmed. But like SEO more generally, it has evolved. Image credit: SEO Book. Peter Da Vanzo serves up an entertaining rant on link disavowing, recovering from Google penalties (or not), and “link paranoia.”

24 reasons SEO and social media are inextricably linked

Biznology

59% of marketers agree SEO has the biggest effect on lead generation. Search Engine Optimization (SEO)  is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing  refers to the process of gaining website traffic or attention on social media sites in the same way. 22% say social media.

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3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017

Modern B2B Marketing

How we use them in an SEO strategy, however, is always evolving. Google is heavily invested in understanding and delivering on that intent—their ability to do so is what keeps them on top of the search market (and their position at the top of the search market makes their ad space more valuable—which is where most of their revenue still comes from). . Keywords Rely on “User Intent”.

Google Shakes Up the Local Search World… (kinda)

Fathom

Google made a pretty big change to their search results recently. Google has just removed the ability for users to manually change their search location from the search results pages (SERPs). This feature was located under “Search Tools,” on the Google SERP, as detailed in the screenshot below. Also, Thanks to John Daters for his help in this learning process, as well.

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Why Google+ Needs to be Jay-Z

grow - Practical Marketing Solutions

Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” ” This is what I mean … Has Google+ been successful in attracting a large and engaged audience? ” but we can look at some data to get an idea that Google+ probably is not making a dent in the core Facebook audience.

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20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing. Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Content sounds like it was written by an SEO expert from 1999. 90s SEO is not on that list.”

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Making SEO a Priority During Website Launch Planning

Act-On

This involves extensive planning, research, and monitoring, and you’re still bound to have some ‘gotchas’ along the way. You might be tempted to skip this step or plan for only the SEO section of the project if that’s your role, but trust me you’ll be missing out. Kanban is a technique for managing a software development process in a highly efficient way” via Kanban Blog.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Why It’s Significant: This report breaks down popular tactics that make up B2B lead generation strategy, comparing and contrasting changes from the previous year and how the roles of social media and content marketing impact the process. Software Solutions Used.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media? ”).

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Nine Expert Guides to Local SEO

Webbiquity

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). How can you optimize your site for Google Maps ? Post on Google Buzz.

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Forget Link Building: Time to Embrace the Google Knowledge Vault

Synecore

SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. Up until now, Google has seemed to operate as if it believes back link data is still the most viable way to ensure quality search results. The Google Knowledge Vault. Isn’t digital marketing fun?

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. hours to 6.3

How to Perform an Onsite Audit for SEO: Part 1: Do the Research

Marketing Action

We believe that every activity marketers do can be optimized, and we’ve got a favorite process: research, analyze, test, improve and repeat – that’s the true formula for optimization. Begin with research, gathering information to examine if technical SEO best practices have been followed. This is the first post in the “How to Perform an Onsite Audit for SEO” series.

Nine More Expert Guides to Local SEO

Webbiquity

Marketing Research Chart: Which local SEO tactics are organizations using? Daniel Burstein reports on research revealing which tactics marketers view as most effective for local search optimization. Local SEO in 5 Easy Steps by Search Engine Journal. Why You Must Merge Your Google+ Local And Google+ Page Now by SteamFeed. by MarketingSherpa. Though U.S.-centric,

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An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

Not likely.  We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Keyword research is an important part of search engine optimization (SEO). Marketing Funnels and Keyword Research. They are doing research and seeking information to find out what’s possible. Top of Funnel: Awareness. Buy +.

20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. These performance metrics form the basis for almost every SEO program, even if they only indirectly impact specific B2B business results.

How to Teach Yourself SEO in 30 Days

Hubspot

However, the truth is, if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns. So to help set you up for success, we've put together a 30-day plan designed to give you a better sense of how SEO works, how it fits into your strategy, and what tools you can use to measure and report on your efforts.

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Google's AMP: A Marketer's Guide to Accelerated Mobile Pages

Hubspot

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. Let’s explore why AMP will be so impactful on mobile search and search engine optimization (SEO). Only a 19.5%

How to Do Keyword Research: A Beginner's Guide

Hubspot

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. To kick this process off, think about the topics you want to rank for in terms of generic buckets. Make sense?

12 Questions You Need to Ask Before Hiring an SEO Company

Modern B2B Marketing

Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience. Where SEO could once be effectively done with keyword density equations and cheaply bought backlinks, modern SEO only works as part of a holistic, integrated digital marketing strategy.

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12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a website by remaining high on the list of results returned by a search engine. SEO IS ABOUT  META TAGS , META DATA  AND WRITING CODE: Once upon a time, the meta tag, an HTML tag that provides keyword information about a web page, was an important part of the SEO process.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 83% of B2B buyers research online before making a purchase.

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The state of the nation on SEO, content strategy and earned media

grow - Practical Marketing Solutions

I’m working on an exciting new book project and as part of my research, I had the opportunity to interview Lee Odden , CEO of TopRank Marketing and the author of Optimize , one of my favorite business books of the past five years. It’s about insight. A lot of SEO still seems to focus on coming up with really clever ways of creating content, and then more content. They

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