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15 Questions to Ask When Hiring an SEO Professional (Seriously)


Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. If you’re hiring SEO expertise from the outside, how do you make sure you’ve found the best expert or agency for your needs? Second, do some online research.

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Debunking 10 Common SEO Misconceptions

KoMarketing Associates

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. After that instance, I realized that there are multiple myths and generalizations made about SEO that are not 100% true. SEO Is Dead. No, SEO is not dead. SEO is no longer solely dependent on keywords or an over abundance of links. Why?  .

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Why don’t more marketers use keyword research?


Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them. This should give you a sense of how many false positives Google gives you in the Keyword Planner. But the process is well worth it.

21 Spectacular SEO and Search Marketing Stats and Facts


89% of customers begin their buying process with a search engine. Here are four key takeaways from this research: •  Do feed the gorilla. Search doesn’t only mean Google, but the elephant in the room can’t be ignored either. While everyone knows Google is the big dog, the magnitude of its dominance still amazes. Google accounted for nearly 40% of all U.S.

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B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Look for.

How To Turn Video Marketing Into a Successful SEO Strategy


YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. Videos can raise brand awareness and appear in Google’s organic search results, so it’s smart to take advantage of that. For instance, we implemented a video SEO strategy for a local tennis club in Columbus. Guest post by Jason Parks. Invest in a Quality Production.

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27 More Remarkable SEO Guides, Tips and Tactics


As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.”

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Google is a lying liar that lies


The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart. And Google acts pretty dumb. Do it! Do it!

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Making SEO a Priority During Website Launch Planning


This involves extensive planning, research, and monitoring, and you’re still bound to have some ‘gotchas’ along the way. You might be tempted to skip this step or plan for only the SEO section of the project if that’s your role, but trust me you’ll be missing out. Kanban is a technique for managing a software development process in a highly efficient way” via Kanban Blog.

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Look for.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012


Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Why It’s Significant: This report breaks down popular tactics that make up B2B lead generation strategy, comparing and contrasting changes from the previous year and how the roles of social media and content marketing impact the process. Software Solutions Used.

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The SEO Journey – How long before you start seeing results?


Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? It comes from misunderstanding the current nature of SEO and it is stuck in the rudiments of what SEO used to be. Old vs. new SEO. In the past, SEO was about identifying the best keywords for businesses. How long SEO takes to work. Month #2.

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France’s Google is different than ours


As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. It might just be because the current process is perfect, the Chip-and-PIN network might not bilk its users like credit card acceptance does in the US. My girlfriend is a researcher. Right?

How to Perform an Onsite Audit for SEO: Part 1: Do the Research

Marketing Action

We believe that every activity marketers do can be optimized, and we’ve got a favorite process: research, analyze, test, improve and repeat – that’s the true formula for optimization. Begin with research, gathering information to examine if technical SEO best practices have been followed. This is the first post in the “How to Perform an Onsite Audit for SEO” series.

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Look for.

This One Thing Has Become The New SEO Reputation Management Secret This Year


Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. The way that Google calculates these authority and trust indicators is by learning how long the domain has been in existence, how many links are pointing to it, and how many strong websites it is associated with.

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19 Excellent Guides to SEO Link Building


Contrary to articles and blog posts claiming link building is dead , the reality is that  it’s not—as even Google’s Matt Cutts has confirmed. But like SEO more generally, it has evolved. Image credit: SEO Book. Peter Da Vanzo serves up an entertaining rant on link disavowing, recovering from Google penalties (or not), and “link paranoia.”

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC.

20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. These performance metrics form the basis for almost every SEO program, even if they only indirectly impact specific B2B business results.

24 reasons SEO and social media are inextricably linked


59% of marketers agree SEO has the biggest effect on lead generation. Search Engine Optimization (SEO)  is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing  refers to the process of gaining website traffic or attention on social media sites in the same way. 22% say social media.

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Google Shakes Up the Local Search World… (kinda)


Google made a pretty big change to their search results recently. Google has just removed the ability for users to manually change their search location from the search results pages (SERPs). This feature was located under “Search Tools,” on the Google SERP, as detailed in the screenshot below. Also, Thanks to John Daters for his help in this learning process, as well.


Why Google+ Needs to be Jay-Z

grow - Practical Marketing Solutions

Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” ” This is what I mean … Has Google+ been successful in attracting a large and engaged audience? ” but we can look at some data to get an idea that Google+ probably is not making a dent in the core Facebook audience.

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20 (More of the) Best SEO Guides, Tips and Insights of 2011


SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing. Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Content sounds like it was written by an SEO expert from 1999. 90s SEO is not on that list.”

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6 SEO Strategy Basics Your CEO Should Learn

Content Standard

If you’ve ever been involved in defining an organization’s SEO strategy, chances are you’ve experienced a situation like this: an executive calls you into her office with an important request. She needs to you to improve or fix her site’s SEO. ” Why are executives so undereducated about SEO best practices? Investments in SEO can be quantified.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011


Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media? ”).

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Forget Link Building: Time to Embrace the Google Knowledge Vault


SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. Up until now, Google has seemed to operate as if it believes back link data is still the most viable way to ensure quality search results. The Google Knowledge Vault. Isn’t digital marketing fun?

How to Hire the Perfect Person to Run Your SEO


Having good content goes a long way to being found on the web, but you can sweeten the odds with well-executed search engine optimization (SEO). And to make that happen, you need to find and hire the right SEO talent. The hiring tips and resources in this post are a great start to discovering the right SEO expert for your company. Crafting Your Ad & Attracting SEO Talent.

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Nine Expert Guides to Local SEO


Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). How can you optimize your site for Google Maps ? Post on Google Buzz.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by hours to 6.3

B2B Social Media: An Underutilized Method for Improving SEO Performance

KoMarketing Associates

At the age of 14, I was able to write a complete set of HTML code for how I wanted my Myspace profile to look, had more than 650 friends, with an intricate selection process for my top 8, and changed my screen name based on my mood on a weekly basis. As of last July, Pew Research Center found that 76% of online adults use social networking sites. Link Building. Final Thoughts.

How to Teach Yourself SEO in 30 Days


However, the truth is, if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns. So to help set you up for success, we've put together a 30-day plan designed to give you a better sense of how SEO works, how it fits into your strategy, and what tools you can use to measure and report on your efforts.

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Nine More Expert Guides to Local SEO


Marketing Research Chart: Which local SEO tactics are organizations using? Daniel Burstein reports on research revealing which tactics marketers view as most effective for local search optimization. Local SEO in 5 Easy Steps by Search Engine Journal. Why You Must Merge Your Google+ Local And Google+ Page Now by SteamFeed. by MarketingSherpa. Though U.S.-centric,

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7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

However, as I discussed in a recent column on Search Engine Land, LinkedIn has historically been overlooked by SEOs in favor of other social media platforms, primarily due to the fact that links in profiles and discussions aren’t really “SEO friendly” (links incorporate a “ nofollow ” attribute). How else are you using LinkedIn to boost SEO performance?

An Eight-Step Process for Creating Front-Page B2B Industry News

KoMarketing Associates

soon realized all the journalism skills I had acquired in college could be applied to the SEO-side of marketing.  In other words, I had an opportunity, along with my colleagues, to put my skills to good use and bring a news-room feel to B2B online marketing. Research. In order to do this, we make sure to devote sufficient time to the research process. Pulse. NewsBlur. 4.

How to Do Keyword Research: A Beginner's Guide


While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. To kick this process off, think about the topics you want to rank for in terms of generic buckets. Make sense?

12 myths vs. reality on Search Engine Optimization (SEO)


Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a website by remaining high on the list of results returned by a search engine. SEO IS ABOUT  META TAGS , META DATA  AND WRITING CODE: Once upon a time, the meta tag, an HTML tag that provides keyword information about a web page, was an important part of the SEO process.

The state of the nation on SEO, content strategy and earned media

grow - Practical Marketing Solutions

I’m working on an exciting new book project and as part of my research, I had the opportunity to interview Lee Odden , CEO of TopRank Marketing and the author of Optimize , one of my favorite business books of the past five years. It’s about insight. A lot of SEO still seems to focus on coming up with really clever ways of creating content, and then more content. They

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Best Social Media Stats, Facts and Marketing Research of 2010


For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 83% of B2B buyers research online before making a purchase.

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Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)


This term is a catch-all for the culture, messaging and other advertising, positioning, processes, and (even more squishy) the relationship with the customer that gets developed over the years, and that is passed on to future generations ( and customers ). During this time, they research online, read third-party reviews, and reach out to their peers and social connections. Book club.

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