Vidyard

NOVEMBER 7, 2018

We get their attention with the video thumbnail in the email and then, through personal video backed by some research, we get prospects to fall in love with us before they’ve even met us. It’s what I call hyper-personalized outreach. We do all kinds of creative things with our videos.

Sales Qualified Leads 88

Sales Qualified Leads High Quality Lead Video Marketing Viral Marketing 88

Vidyard

MARCH 1, 2017

After we started using video in our sales process, Scott Ingram, host of the Sales Success Stories Podcast took notice. I’ll follow the company on Sales Navigator or set up Google Alerts, so I can understand what people are interested in. How would you describe your sales style? I’m pretty heads-down when I’m at the office.

Video Marketing 50

Video Marketing Screencast Peer-to-peer Stats 50

Vidyard

MAY 26, 2015

Remember what it was like to navigate someplace before you had Google maps? In research conducted by Forrester in 2013 on how marketers manage performance, only 10% of respondents felt that their marketing teams were effective at using data analytics to make decisions. Or before you had a smart phone? Before even having a computer?

Work Management 51

Work Management Marketing Management Word of Mouth Paid Search Agency 51

Vidyard

JANUARY 17, 2017

Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. Rapportive is a free add-on for Google Chrome and Firefox, and works with Gmail or Google Apps email addresses. Not a Salesforce user?

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. There’s a how to video for everything!

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Vidyard

JUNE 12, 2015

But check this out: When we are given facts and information, the language processing parts of our brain kick in, trying to comprehend what we are learning. It’s true, according to researchers. So watch a bunch of movies and read some books, all in the name of research! You’ve probably heard all that before.

Storytelling 50

Storytelling Resources Paid Search Agency Marketing & Strategy 50

Vidyard

OCTOBER 27, 2019

Research Your Target Audience for Video 4. Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords. Research Your Target Audience for Video. Contents 1.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

OCTOBER 16, 2017

Video has emerged as a strategic communications tool for modern business, yet most organizations lack the tools and processes required to bring the power of video to their various business units in a way that is simple, integrated and aligned with business goals.

Enterprise Management 54

Enterprise Management Marketing Automation Services Video Marketing Co-Registration 54

Vidyard

JANUARY 17, 2017

Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. Rapportive is a free add-on for Google Chrome and Firefox, and works with Gmail or Google Apps email addresses. Not a Salesforce user? HubSpot CRM.

Marketing Automation Services 50

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 50

Vidyard

MARCH 1, 2016

Schlesinger Associates conducted marketing research in May 2015 that discovered a whopping 84% of marketing and communications professionals had plans to launch at least one influencer marketing campaign in the next twelve months. Thankfully, video can give you a competitive edge and make your rise to influencer fame a much faster process.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Vidyard

OCTOBER 16, 2017

Video has emerged as a strategic communications tool for modern business, yet most organizations lack the tools and processes required to bring the power of video to their various business units in a way that is simple, integrated and aligned with business goals.

Enterprise Management 50

Enterprise Management Marketing Automation Services Video Marketing Co-Registration 50

Vidyard

OCTOBER 21, 2013

Sponsoring email campaigns, newsletters, research, or a publisher’s content assets in general can be a great way to bring in new leads as a B2B marketer, but if you’re not tracking your reach and results properly, you’re throwing money away. This data can be tracked using Google analytics by setting up goals.

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

Vidyard

JULY 17, 2015

After all, 42% of researchers use a mobile device during the B2B purchasing process, according to a 2014 Google study. Then optimize your content for on-the-go consumption (like creating shorter videos that load quickly, for example.) Where are your videos being watched? Are videos being watched on YouTube only?

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

Vidyard

MAY 10, 2021

We’ll break the virtual selling approach down into three parts: Why you need to design a virtual selling sales process Seven virtual selling techniques you should be adopting Some of the best virtual selling tools you should be using Ready to start? Part 1: Redesign Your Sales Process for Virtual Selling 1.1 Let’s dive in. Contents 1.

Budget Programs 129

Budget Programs Video Marketing Sales Cycle Work Management 129

Vidyard

MAY 10, 2021

The Ultimate Guide to Virtual Selling from Vidyard We’ll break the virtual selling approach down into three parts: Why you need to design a virtual selling sales process Seven virtual selling techniques you should be adopting Some of the best virtual selling tools you should be using Ready to start? Is Your Virtual Selling Process Codified?

Budget Programs 65

Budget Programs Video Marketing Sales Cycle Work Management 65

Vidyard

APRIL 8, 2022

Step 1: Research 3.2 The Decision Process 3.3 Show Instead of Tell” with Short Demos through the Buying Process 1.2 Use Asynchronous Video Throughout the Interview Process 3.1.3 Research Your Target Audience for Video 1.3.1 What’s a Discovery Call? Uncovering the Prospect’s Needs 3. Step 2: The Call 3.2.1

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Vidyard

DECEMBER 17, 2020

Sales emails containing video sent between the second and 20th day of the sales outreach process result in significantly higher reply rates ( SalesLoft, 2019 ). 72% percent of households with wireless internet now stream video on their connected TV screens ( Think With Google, 2020 ). Think with Google, 2020 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Vidyard

JANUARY 26, 2015

Research from DigitalSherpa shows that 80% of site visitors will watch a video, while only 20% will read content. Customer Behavior Today To understand the importance of video in the sales process, we have to think about how customers behave today. According to research from Sirius Decisions, they are taking much longer to be ready.

Traffic 58

Traffic Video Marketing Marketing Websites Leads 58

Vidyard

MARCH 23, 2021

Get the Report Online Video Statistics Millennials watch online videos for 2.4 hours per day while Gen Z averages 3.4 hours ( HubSpot, 2020 ) 51.7% of global internet users aged 16 to 64 say that watching videos, TV shows and movies is their primary reason for using the internet ( Hootsuite, 2021 ) There are 235.1 million video viewers in the U.S.,

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Vidyard

APRIL 20, 2020

Just think of all the Zoom happy hours, Google Hangouts games nights, Skype family dinners, meetups on Houseparty, FaceTimes with friends… All of those things are great. One person shares something and the other responds at a later time when they receive that message or when they’ve had time to process the information in it.

Video Marketing 113

Video Marketing Work Management Marketing Management Skype 113

Vidyard

OCTOBER 3, 2013

Customers prefer self-serve information they can access conveniently at any point in the buying process, and especially when performing product research. Chances are you went to Google first and YouTube second. Video for all parts of the customer journey As a consumer, think of the last purchase you made. Where did you start?

Video Marketing 51

Video Marketing Youtube Content Paid Search Agency 51

Vidyard

JULY 6, 2016

Just Google “live”, “interactive”, “4K”, “personalized”, or “360-degree video” and you’ll see that in each of these categories, there’s been monumental investment and technology development in the last 6 months. The human brain processes visuals 60,000 times faster than text.

Video Marketing 87

Video Marketing Planning Paid Search Agency Stats 87

Vidyard

SEPTEMBER 25, 2020

This process works best when your image or GIF has a button or icon, such as a play button, that signals that it leads to a video. Now you have the option to choose an image file from your Google Drive, upload an image, or paste in an image URL. Just create an alluring thumbnail in the form of an image or GIF. Learn From the Pros.

Video Marketing 144

Video Marketing Paid Search Agency Work Management Marketing Management 144

Vidyard

FEBRUARY 2, 2021

They make ghosting a little more acceptable, no-shows tantalizingly easy, and the whole process of selling harder. Do the Research 3.3 Show Instead of Tell” with Short Demos through the Buying Process 1.2 Use Asynchronous Video Throughout the Interview Process 3.1.3 A Typical Video Production Process 1.2

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 25, 2020

This process works best when your image or GIF has a button or icon, such as a play button, that signals that it leads to a video. A good product demo video is a key piece of the video-powered sales process , as well as a great way to push deals to close. Just create an alluring thumbnail in the form of an image or GIF.

Video Marketing 65

Video Marketing Paid Search Agency Work Management Marketing Management 65

Vidyard

APRIL 20, 2020

Just think of all the Zoom happy hours, Google Hangouts games nights, Skype family dinners, meetups on Houseparty, FaceTimes with friends… All of those things are great. One person shares something and the other responds at a later time when they receive that message or when they’ve had time to process the information in it.

Video Marketing 65

Video Marketing Work Management Marketing Management Skype 65