Sales Engine
APRIL 21, 2016
Wood admits that it’s a continuous project to improve the ways that their sales team uses their content, but initially have done a great job in two areas: Wood is involved with sales training where everyone gets an education on how to use content in the sales process and how to easily search and find the articles they need for any given situation.
Sales Engine
MARCH 10, 2016
It was during that process that I realized somewhere along the way that I had unlocked the door to organic traffic in that space,” said Lemas. It took awhile, but ultimately algorithmic changes allowed Google to start recognizing what the content actually was and how it related to other content.
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Sales Engine
AUGUST 23, 2016
They realize that engaging with prospects through the internet is a process and not a series of projects—and marketing’s job is to generate leads that create actionable sales intelligence. Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on.
Sales Engine
OCTOBER 8, 2015
They realize that engaging with prospects through the internet is a process and not a series of projects—and marketing’s job is to generate leads that create actionable sales intelligence. Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on.
Sales Engine
APRIL 20, 2016
The B2B sales process has changed. To put it another way, content consumption equals digital conversations A conversation is a two-way street, and it doesn’t matter if you start the conversation from a phone call, voice mail, or email, or if a prospect finds you through Google, social media or a referral.
Sales Engine
AUGUST 4, 2016
Attribute #1 Content maps tightly to the sales process. This process varies by individual, and unfortunately there’s not a neat and predictable way that you can map out the process in a flow chart, which is why it’s important that you publish content in a format that easy for them to navigate on their own. Not really.
Sales Engine
AUGUST 4, 2016
Attribute #1 Content maps tightly to the sales process. This process varies by individual, and unfortunately there’s not a neat and predictable way that you can map out the process in a flow chart, which is why it’s important that you publish content in a format that easy for them to navigate on their own. Not really.
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