Marketing Craftmanship

JANUARY 5, 2020

Here are some tangible and intangible factors that, on an individual and combined basis, can drive marketplace opinion on whether you or your firm is a “safe choice”: Transparency: Is information regarding your firm’s philosophy, products / services, processes and people available and easily accessible?

RFP 165

RFP Thought Leadership Opinions Validation 165

Marketing Craftmanship

MARCH 16, 2013

Forget Facebook, Twitter and Google+. In terms of demographics, it’s telling that Twitter’s top 3 profiles belong to Justin Bieber, Lady GaGa and Katy Perry, but if your B2B firm needs quantitative evidence to support dropping these social media platforms, here is some recent research from Pew Research Center : Use YouTube Selectively.

Social Media 100

Social Media Media Merchandising B2B 100

Marketing Craftmanship

AUGUST 14, 2015

Even though your website will be “brochure ware” with little or no functionality, it’s important that it be properly wired into Google Analytics or clicky.com, so that you know who is visiting your site, where that traffic is coming from, what information they are looking at, and how long they are staying.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100