KoMarketing Associates

NOVEMBER 18, 2014

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Google Quality Ratings Guideline (Version 5.0). This document provides instructions on what Google expects search quality evaluators to look for in regards to third-party web content.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. They are more likely to research a problem (sometimes for weeks) before settling on a solution. The B2B buyer’s journey looks nothing like the B2C journey.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

JULY 26, 2018

Hack: To get a better grip on your audience, not all of this research can (or should) necessarily be done online. Refine Research Skills. It may go without saying that successful B2B content writing requires sharp research skills. It may go without saying that successful B2B content writing requires sharp research skills.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

OCTOBER 2, 2019

As B2B marketers look to fulfill the needs of their customers, new research shows that their target audience is now looking at more sources than ever before to research and evaluate their purchases. Additionally, 68 percent of B2B customers say they recognize ads from the solution provider they chose during the research process.

Marketing Report 122

Marketing Report Buy B2B Marketing B2B 122

KoMarketing Associates

APRIL 10, 2020

By combining average position with search impression data using Google Search Console , we can demonstrate that factors beyond on-page SEO are impacting performance. If Google Search Console isn’t a viable option, Google Trends can help illustrate interest over time for particular keyword targets and themes.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

MARCH 29, 2018

Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. This tool allows SEOs to research a site’s backlink profile and dig into competitive backlink data. Google Analytics.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

MARCH 22, 2018

It is available on both Google and Bing. Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. DSA is a great type of campaign to conduct market research during the discovery phase, which helps accelerate the process of campaign implementation.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

JULY 31, 2019

Although marketers are turning to automation tools more frequently to streamline everyday processes, new research shows that they still have many concerns when it comes to utilizing these assets. Some marketers have more incentives to use automation than others, and those who do often see more benefits, according to previous research.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Automation Tools 120

KoMarketing Associates

AUGUST 29, 2018

When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places. Google and Facebook, in particular, were go-to resources for business content among B2B audiences, according to the survey. B2B Audiences and the Buying Process.

Social Media 120

Social Media B2B Media Purchase Intent 120

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

AUGUST 30, 2018

According to research from the Content Marketing Institute , an estimated 91 percent of B2B businesses are leveraging some form of content marketing – and 60 percent viewed blogging efforts as the most effective content marketing channel. Google Search Console. Specifically, the Topic Research Tool. Specific domains.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

MARCH 13, 2018

According to research from Ascend2, link building overwhelming was considered the most difficult SEO tactic to implement (52 percent) despite being considered the third most effective tactic to execute (see graphics below). Research opportunities to get your blog posts submitted or syndicated on third-party sites.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

MAY 10, 2019

However, Google statistics show that the bounce rate is actually closer to three seconds. However, some methods of contact are more effective than others, according to previous research. Unbounce recently surveyed 750 customers and 395 marketers to determine how page speed affects customer behavior.

Customer Surveys 120

Customer Surveys Cold Calling Marketing Websites Buyer's Journey 120

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Note: Google has become much better at understanding these types of searches and now serves the Google Answer Box to address them.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

APRIL 30, 2019

As you embark on this process, consider including the following points: Target Market : Outline your ideal company profile. How do they go about researching? Goals : Identify why this individual might be performing research. This process will help overcome such challenges. Think about annual spend, industries, size, etc.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

DECEMBER 27, 2017

Baidu PPC Versus Google AdWords: 8 Key Differences. 4 Actionable Insights from Google Search Console Search Analytics Reports. If your organization is tackling a similar endeavor, I recommend taking a look at Aleyda Solis’ Checklist for HTTP to HTTPs Migrations to help guide you through the process.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

DECEMBER 21, 2017

From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address. The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. From Andrey Kozlov : 3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!) .

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

APRIL 5, 2018

I think as search continuously becomes a greater part of the sales conversion process, more businesses will recognize the value of SEO and invest. That process, though, is not going to fully play out over the course of the next 9 months.”. He specializes in SEO research. Click here to view the full results of the Clutch survey!

Small Business Marketing 177

Small Business Marketing Paid Search Agency SEO Marketing Budget 177

KoMarketing Associates

MARCH 24, 2015

What these stats tell me is that Millennials are rapidly assuming leadership roles within organizations, in turn making them more influential players in the decision-making process than ever before. Communicating directly with vendor representatives is the real number one source of research for millennials.

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

KoMarketing Associates

APRIL 19, 2018

Among the top goals of any B2B company engaged in SEO work is to rank on the first page of Google results for their priority keywords. As with all content marketing initiatives, you must start with keyword research. Spend some time getting a sense of what Google believes is the user’s intent when they enter that keyword.

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

MARCH 5, 2019

Even though it might seem easy to define who your audience is, in reality this is a process that should be done very carefully. This is especially true for the B2B space, because the person researching often does not have decision-making power. Define Your Audience. today and it is expected to keep rising.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

SEPTEMBER 14, 2017

Although Baidu and Google share many similarities with SEO, there are some fundamental differences that need to be considered when you optimize your Chinese website. Keyword research should guide your SEO and content marketing efforts. You can start with any one of the keyword research tools found in my previous post.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

AUGUST 22, 2017

As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. Buyer Research. What are some of the key issues sales personnel encounter during the buying process? Long-Tail Keyword Development. Conversion Optimization. Evaluate, test, and refine landing pages.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

MAY 4, 2017

For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. B2B buyer personas become critical in connecting the dots of this process. There are usually multiple decision makers involved in the process. The Seven Phases of the Buyer Experience Journey.

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

KoMarketing Associates

OCTOBER 9, 2018

Even if you’ve been planning in the past, if you found that you aren’t getting as much done as you’d hope, or the process isn’t working, consider giving the 12-week year a try. Competitor Research Tools. In addition to the book, the author also has a website with more resources and tips. The One Hour Content Plan.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

KoMarketing Associates

JULY 18, 2017

From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. This is why it’s critically important to do your research before creating a piece of content. Outline the Content. before promoting. Final Thoughts.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Company addresses (and Google My Business listings), phone numbers, and applicable contact forms. Comprehensive Company Information. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

OCTOBER 4, 2016

Content marketing initiatives lose steam (or may fail entirely) because the acquisition channels for necessary for distribution are not nurtured alongside the content development process. Third Party Referral Analysis via Google Analytics. What successes or obstacles in the content marketing process have you encountered?

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

NOVEMBER 16, 2017

In this post, we will walk through a five-step process for mapping out organic search-friendly content well in advance so last-minute stress can be kept at bay. If you aren’t 100% sure, or simply want data to back your ideas, consider using a tool like Google Trends to identify peak times in terms of search traffic.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

JULY 30, 2019

These two objectives go hand in hand as it’s been reported that Google alone receives more than 63,000 searches per second on any given day. When developing content to spur traffic growth and build brand awareness, be sure to include keyword research as a part of your process. How to” videos or blog posts.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

JUNE 19, 2018

World Cup : Prior to the 2018 World Cup, 209 (member of FIFA) nations applied to enter the qualification process. However, as we know is true with the World Cup, not all the keywords can advance in the process. Qualifying. From there, we can begin crafting content to support the terms and establish search engine visibility.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

KoMarketing Associates

JULY 28, 2016

It has evolved into a complex strategy that involves research, analysis, and testing as each website requires a personalized approach. Yet earning trust is a process gained through consistent user engagement; think about any relationship you’ve ever had. Have you ever googled ‘SEO software’? Indexing is another reason.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

KoMarketing Associates

APRIL 2, 2015

Try setting up free Google Alerts for common terms in your field, or use a site like SocialMentio n or Google News to see what is making the rounds on other news sites and social media. What is the process for implementing this solution? Every industry has news stories that come up daily, if not monthly. Case Studies.

Traffic 120

Traffic B2B Case Studies Case Study 120

KoMarketing Associates

MARCH 26, 2013

Traffic Potential: A mature B2B website should receive a fair percentage of traffic from search engines, because Google, Yahoo, and Bing represent 3 of the top 10 sites in the US market (Google of course being the top site globally), according to Alexa site rankings. “What trends does the buyer see in the industry?”

Buyer Personas 120

Buyer Personas B2B Link Building Keywords 120

KoMarketing Associates

FEBRUARY 10, 2014

If your organization is submitting a mobile application to Google Play or iTunes, it’s in your best interest to check in with your SEO for App Store Optimization. Keyword research and in turn mobile app optimization play a critical part in gaining visibility, downloads, and a mobile app user base for your business. Final Thoughts.

SEO 120

SEO Mobile Marketing Search Engine Marketing Keywords 120