Crimson Marketing

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5 Ways to Boost Your B2B Marketing into Overdrive

Crimson Marketing

A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. Often, your sales team is not even present for much of this process. The earlier you do this in the B2B sales process, the better. You need a new approach. Step 3 – Advertise Based on Data.

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5 Ways To Battle Increasing Pressure on Marketing

Crimson Marketing

” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. ” For example, “at Google, lead times for new products are continually shrinking. ” . .