Chris Koch

OCTOBER 22, 2010

And that is a huge change in the buying process. ITSMA’s annual survey of IT buyers found that this year, for the first time, a majority of buyers in the US—and 75% when you include other countries—are using social media in the purchasing process—especially the younger ones. Buyers are removing salespeople from the buying process.

Lead Management 100

Lead Management Marketing Management Automation Marketing Automation Services 100

Chris Koch

APRIL 30, 2010

According to a recent survey by ABI Research, 28% of respondents said that they access web sites from their phones at least once per day —up 75% in a year. CSC has been building the complex software that runs the processes of big insurance companies for decades—a kind of ERP for insurance. Good mobile apps start somewhere else.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

NOVEMBER 20, 2009

So I’ve assembled some research, from both ITSMA and other sources that examines the case for social media. For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently. Customer factors.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100