Biznology

DECEMBER 21, 2020

No matter the industry and niche you operate in, ranking high on Google is not only important but necessary if you are to grow your company online and offline. The online world is becoming a more nefarious place by the day, and Google is doing everything it can to protect the digital audience. Here’s what you should know.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Biznology

APRIL 9, 2018

Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. SEO based on keyword research is the first step in responding to this need. Content is keyword.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Biznology

OCTOBER 27, 2017

But even using good old Google Analytics , you can see what companies have visited your website and develop strategies for how to take advantage of this information. A technique unavailable to consumer marketers, this one’s extremely valuable for B2B. Upgrade your lead qualification.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Biznology

APRIL 30, 2018

Step 2: a second email explaining how to share that good experience on Google, Yelp, Facebook or dozens of other sites. The process is called ‘review gating’ and, on April 12, Google updated its terms of service for reviews warning companies to specifically stop the practice. Here are five quick tips: 1. Embrace the danger.

Google 58

Google Work Management Marketing Management Guidelines 58

Biznology

SEPTEMBER 25, 2014

Are your in-house writers lost in Google-land? ” These writers are lost in Google-land. At a minimum, your writers should be trained in keyphrase research, SEO writing and editing principles, and how to create top-converting Titles and meta descriptions. Let them go wild with keyphrase research and review their strategy.

SEO 80

SEO Google Training Webinar Metrics 80

Biznology

DECEMBER 29, 2017

The marketing buzzword of the year, artificial intelligence will in 2018 prove its value in speeding up data processing and applying machine learning to digital advertising, predictive analytics, responsive websites, chatbots, and all manner of customer management. Look to Lattice , Mintigo , 6Sense , Leadspace , and MRP Prelytix.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

APRIL 21, 2017

They did very little audience research beforehand. Domain-specific training : Text extraction or other natural language processing (NLP) applications are the easiest parts of the AI process. It’s a long and laborious process. The likely answer is Google was penalizing the company for duplicate content.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Biznology

AUGUST 4, 2017

Enterprise search, enterprise collaboration, enterprise social networking, enterprise mobile, and enterprise cloud are often lesser versions of Google Search , Google Docs , Facebook , Twitter , YouTube , Instagram , and a myriad of other products and services we use every day outside the office. First he can only see shadows.

Enterprise Management 151

Enterprise Management Work Management Wikipedia Startups 151

Biznology

SEPTEMBER 18, 2017

Today’s companies usually operate as silos: Marketing research needs. Connected needs research includes the users. Once it is clear connected consumption is coming and will eventually dominate, it’s possible to start planning the new marketing stack and business processes that will lead tomorrow’s digital economy.

Marketing Automation Services 172

Marketing Automation Services Work Management Marketing Management Touchpoints 172

Biznology

FEBRUARY 7, 2018

Marketing is a process and not an event. Use analytical tools like Google Analytics. Several avenues should be researched and experiments should be conducted. Advertising is a part of marketing but has a much wider ambit. It includes planning the strategies, implementation, and follow-ups.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Biznology

NOVEMBER 25, 2019

A lot of the process has been in a black box behind proprietary walls. There are several features I love about AppFollow, namely the ability to reply to reviews directly from the dashboard integration as opposed to needing to reply directly from Google Play, App Store, Amazon, Mac App Store, Steam, or the Microsoft Store.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

JULY 26, 2017

David identified four factors key to Enli’s ABM success: process, culture, attitude, and metrics. It took us about a year to identify the resources and prepare the background, like doing our persona research and developing our analytics. Reports from Google or Marketo are no longer enough. Fascinating stuff. Second is analytics.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Biznology

SEPTEMBER 6, 2017

This is especially the case for technical documents that describe processes and relationships. Short videos can summarize blog posts, research reports, white papers, and almost any other text content. A Google search for personalized video will turn up lots of options.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

MAY 10, 2017

Influencers shortcut the process to consumer trust. Run a few Google searches for “top [type of influencer] in the [name of industry].” Be sure to conduct enough research. Establish credibility : influencers help you establish your company as a credible expert in your industry, especially if you are a newer or unknown company.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

DECEMBER 11, 2019

When googling your brand name, your website will be the first thing they see in the SERPs. Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal. Today, Google prioritizes the quality and relevancy of your website.

Domain 129

Domain Brand Identity Branding SERP 129

Biznology

AUGUST 25, 2020

According to research, it seems that almost 70% of carts are abandoned on e-commerce websites. Your checkout process. Improve the process by recognizing at which step your customers drop off your site. Whatever the issue may be, the checkout process should be simple and smooth in the end.

Conversion Rate 104

Conversion Rate Conversion Work Management Marketing Management 104

Biznology

JUNE 8, 2018

They did the keyword research. Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. Your content can be indexed by Google for the keywords it contains. They built the content. And they still can’t get ranked. What’s wrong with SEO?

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

OCTOBER 19, 2016

I hadn’t paid much attention to virtual reality for B2B marketing (or anything else), until the most mainstream of all mainstream media, The New York Times , gifted more than a million subscribers with Google Cardboard. Google cardboard may be a low-tech solution for a high-tech smart phone. That was in November 2015.

Enterprise Management 80

Enterprise Management B2B Marketing Work Management Marketing Management 80

Biznology

NOVEMBER 9, 2017

My team built a first-of-its-kind Watson-powered keyword research tool. Keyword research allows you to learn the voice of your customer and tune your marketing messages for them. We get keyword data from Google , and we organize it into topics for our topic taxonomy. Mike, in particular, has deep expertise in text analytics.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

MAY 13, 2020

Matter can be analyzed and studied, research can be performed, we can measure, gather data, analytics, and metrics. moved into the mainstream once scientific research proved their numerous benefits to individuals and companies alike across increased creativity, productivity, and more. Case in point, mindfulness and meditation ?

Thought Leadership 104

Thought Leadership Case Studies Lead Scoring Lead Ranking 104

Biznology

MARCH 22, 2017

Analytics — Google Analytics (free). You can use my social media management stack or research options on G2 Crowd to find tools that fit your specific needs. For those of you linear thinkers, checklists take the stress and guesswork out of the process. Nothing fancy. Link shortener — Bit.ly or Linkis (free).

Social Media 138

Social Media Advertising Channels Media Work Management 138

Biznology

MARCH 1, 2019

It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. So video can can help with trust issues, too, since Google search results tend to favor YouTube video.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

MARCH 15, 2017

This step in the sales funnel relies on consumer research and action to find you. Perhaps they clicked a sponsored Facebook post of yours, or visited your website after a Google search. This is an often overlooked step in the process but it’s the most important. Most prospects will do considerable research before purchasing.

Top of Funnel 123

Top of Funnel Ideal Customer Profiles Digital Marketing Funnels Brand Identity 123

Biznology

MAY 20, 2019

AI has become an integral part of modern businesses, not only at IBM but in everything from TD Bank’s use of AI for its mortgage loan processing to Facebook’s use of AI to fine-tune your news feed. Same with Apple’s Siri, Google Assistant and Microsoft Cortana on your smartphone. But they come in peace, too (we hope).

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

Biznology

JUNE 6, 2018

And Steve King, a partner with Emergent research, predicts that to increase to 78% of small businesses by 2020. These systems embody decades of esoteric, business-process knowledge. – No conversion signal to Google Analytics or AdWords. You likely depend upon CRM software to run your entire business. Chat-Based Hub.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

DECEMBER 15, 2016

The psychological research on this is uncontroversial: humans can only parse seven plus or minus two things at a time—words in a sentence, sentences in a paragraph, menu items, etc. If users hate search so much, why do they love Google so much? The process is very similar for content classification. But they love good ones.

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

Biznology

MAY 4, 2016

The SEO researched the keyphrases, inserted them, and took the copy live. They live a life of programming, research and metrics. “We’re adding these words because Google needs to see them.” As I discussed in my previous post , keyphrase research is still important. If so, you’re not the only one.

SEO 80

SEO Paid Search Agency Training Advertising Agencies 80

Biznology

MAY 19, 2014

Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. 22% say social media. That’s a big mistake.

Social Media 80

Social Media SEO Media Youtube 80

Biznology

JUNE 11, 2014

Big Data is changing marketing irrevocably, like a tsunami disrupting both fundamentals and process, and it’s only just started. Internet Marketing Market Research Social Media Marketing Web Metrics Webinars analytics Big Data Biznology Webinar conversions Google Analytics social media social media marketing Web metrics Webinar'

Marketing Analytics Tools 80

Marketing Analytics Tools Webinar Metrics Internet Marketing Social Media 80

Biznology

MAY 17, 2013

The SEO process looks the same, for the most part, for any website owner. The process begins with industry and keyword research, then on site optimization, and then ongoing link building. The SEO process needs to be streamlined and keep moving in order to be effective. Photo credit: Wikipedia. Too much red tape.

Enterprise Management 80

Enterprise Management SEO Public Relations Wikipedia 80

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is a process by which we identify all the influencers in your space and engage them on behalf of your brand—upwards of six- to eight-thousand! We’re researching influencers now with the goal of collecting 6,000 long-tail micro-influencers for our next campaign at Gerris. Many hands make light work.”.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

APRIL 9, 2019

Of course, that means we all spend lots of time working with — and worrying about — the role played by Amazon, Google, Apple, Microsoft, and especially given their recent missteps with regard to data and privacy, Facebook. Facebook’s Research program will continue to run on Android. I suspect the same is true for you too.

Privacy 91

Privacy Paid Search Agency Marketing Proposals Facebook 91

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” ” Trying GroupHigh for blogger outreach campaigns. ” DIY Digital PR (Online Engagement & Blogger Outreach).

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

SEPTEMBER 14, 2012

Because selected keywords can either make or break your campaign and influence all SEO activities that are completed, SEO keyword research is the first step of the SEO process. Not conducting keyword research means that business owners are just getting in their own way. Google offers a great keyword tool that is free to use.

Keywords 80

Keywords SEO Long Tail Marketing Amazon 80

Biznology

NOVEMBER 4, 2014

Until now, being competitive demanded doing exhaustive and time-consuming research every hour of every day to see what your hundreds and thousands of competitors were charging, how they were discounting, whether they were charging for shipping (and how much), and when they were having sales (and how much they were cutting). Like this post?

Pricing 80

Pricing Price Enterprise Management Merchandising 80

Biznology

MAY 25, 2015

Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. 98% of all business to business relationships are traced back to a search on Google. source: Google ).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Biznology

MAY 2, 2017

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. Now there’s micro-influencer marketing. All for value for value. This is pretty normal.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196