ANNUITAS

AUGUST 19, 2020

These assets should be developed by conducting first-party research with your customers, prospects, and anyone else who impacts the buyer journey, and then that research should be validated by third-party sources. Then, with data in hand, you can create content that is relevant for all prospects at all stages of the buying process.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

ANNUITAS

MAY 2, 2023

These include the full MuleSoft library of connectors and enrichment pipes like Acxiom, LiveIntent and also key cloud platforms from Amazon, Google, and Microsoft. This is in addition to its existing Salesforce CDP, which allows for segmentation and unifying data from various sources within an organization’s tech stack.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

ANNUITAS

SEPTEMBER 1, 2015

I was recently in the market for a new car and while I was fairly certain I knew the car I wanted, I was intent on doing my research. Like most people in today’s digital age, I went to Google TM and typed in “best all wheel drive vehicles” and scanned through the results. I am no different than other consumers in this scenario.

Advertising Channels 100

Advertising Channels Multi-Channel Peer-to-peer Word of Mouth 100

ANNUITAS

MARCH 19, 2013

Recent research as well as the collective experience at ANNUITAS indicates that Si would be right. . At some point, this persona is going to begin the buying process. Do you know what triggers that process? Do you know what their first step is in the process? What decisions along the way alter the “typical process”?

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

ANNUITAS

MARCH 26, 2013

Enterprise brands are in the long-term process of figuring out how they can think and act like media companies, but instead of selling advertising or content, they are trying to sell more products and/or services. IBM and their research projects are the best of the best. Google buying Zagat). I love what Kelly Services is doing.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

ANNUITAS

NOVEMBER 11, 2020

But when Google checks if your website is fast enough, it uses a mid-tier Android device on a mobile network. Because if Google deems your site too slow, or if Google can’t read the content on your site, your site is much less likely to come up in the search results when a user is actively researching solutions to their pain point.

SEO 147

SEO CMS Development Paid Search Agency Lead Scoring 147

ANNUITAS

APRIL 7, 2015

Let’s assume we have a solid Demand Generation Strategy, fully vetted by sales and marketing, built on well-researched Buyer Insights and written to fully Engage, Nurture and Convert our prospects into our pipeline. A buyer discovers an eBook from a Google search- they don’t know your company, and they don’t care to…just yet.

Marketing Management 100

Marketing Management Demand Generation Content Paper 100