• MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Google, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. before they enter the active sales process. to a salesperson until they’ve conducted independent research. At every level of the sales process, interactive online. salesperson with the final stages of the sales process. Belong In Every Content. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Google, Process] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. Indeed, building and. So, as social. business. Tips & Tactics.
  • HUBSPOT  |  THURSDAY, JULY 2, 2015
    [Google, Process] 10 Businesses With Enviable Company Cultures
    To further validate the importance of employee engagement, I've combined some interesting research with a roundup of companies that are nailing the concept of culture to help inspire your company's efforts. researchers say they've provided the first scientifically-controlled evidence of the link between happiness and productivity.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Google, Process] How to Create Irresistibly Shareable Content
    Creating shareable content requires taking a step back and thinking about the process. While the process may not be entirely predictable, there are certain steps you can take to make your content as shareable as possible. Here’s Every now and then, a piece of content goes absolutely viral on the internet. Enjoy! Chose the Right Topic.
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Google, Process] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Even the savviest individuals still research the right solutions online to be 100% certain of up-to-date best practices. Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Review your keyword rankings for improvement and Google Analytics for traffic improvements.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Google, Process] Rethinking Your Buyer Persona: Who is the Real Decision-Maker?
    The fact that 89% of B2B researchers are searching online for solutions is not groundbreaking news. The Real Buyer Persona Is The Online Researcher. But is the CEO or CFO the actual person searching Google for solutions? The CEO may identify the challenge, but the research phase is most often someone else’s responsibility.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Google, Process] 4 Steps For Improving Your Success Rate Asking for Links
    But the reality is that savvy online marketers start the communication process weeks, if not months in advance. Social Media Research. While the manual review of a website’s “Contact Us” page and organizational information should always be done, commercial resources and plugins help expedite the process.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Google, Process] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    Proven experience managing the content creation processes. and have experience with Google Analytics. don't mean a hospital researcher -- I mean someone obsessed with numbers. Everyone cites their studies, writes about their research, and quotes them in all the industry journal articles, blog posts, and conference presentations.
  • HINGE MARKETING  |  THURSDAY, JUNE 25, 2015
    [Google, Process] Are Your Employees Advocates for Your Firm?
    The event was held by Social Media Today and sponsored by Everyone Social , a firm that provides software to manage and track the employee advocacy process. Employee advocacy can also help with research and marketplace insight. On Google+ or LinkedIn? Employee Advocacy Defined. Increasing the visibility of your firm.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [Google, Process] Does Modern B2B Lead Generation Really Work?
    Do you remember when prospective customers used to contact you as they were starting their buying research? From that external stimuli, a prospective customer would contact the seller to get more information and begin the buying process. The buyer would then expect to be educated by the sales team and guided through the sales process.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Google, Process] The Importance of Social Listening to Connecting With Prospects
    This process involves monitoring social outlets for what’s being said about your firm, services, brand, and even employees. Social media is one of the first places potential clients turn to research a new professional services firm. You might find your audiences are spending more time networking on LinkedIn than on Google+.
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 24, 2015
    [Google, Process] From “Truffle Pig” to the Content Scientist: New Marketing News & Trends
    In fact, recently released content marketing research from the Aberdeen Group shows an emerging trend among Best-in-Class marketers around what’s called “omni-channel content delivery.” What’s more, the research shows that Best-in-Class marketers outpace their peers in the adoption of this practice by fivefold (38% vs. 6%)!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Google, Process] 3 Steps To Creating Content Like A Journalist
    With them, they bring their journalism school education, years of experience writing for print and online publications, excellent research and interviewing skills, a code of ethics that informs their work, and the ability to find a great story almost anywhere. Research on Google and social media with caution. Brian Honigman.
  • WEBBIQUITY  |  TUESDAY, JUNE 23, 2015
    [Google, Process] 21 Spectacular SEO and Search Marketing Stats and Facts
    89% of customers begin their buying process with a search engine. Here are four key takeaways from this research: •  Do feed the gorilla. Search doesn’t only mean Google, but the elephant in the room can’t be ignored either. While everyone knows Google is the big dog, the magnitude of its dominance still amazes.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Google, Process] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Have you optimized your content's title for organic search? ( Pro tip: Do some keyword research to figure out which phrases get the most search volume. Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.). It's the same process as above, just embed your videos instead of podcast episodes. Not sure?
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Google, Process] A guide to content curation. Where can I find shareable social content?
    But it’s a good process to go through for key targets. So reading, digesting and summarising reports or research that is TL;DR (too long, didn’t read) can be really helpful. Google Docs – like Excel but collaborative and shareable. How can we keep the content monster fed and happy? Their made-up homonym , not mine.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 18, 2015
    [Google, Process] How To Get Publishers to Open Your Link Building Requests
    “ Somewhat off the cuff, I replied “ I ask for them “ While this may seem either obvious, possibly too direct, or even flippant, the reality is that in today’s SEO environment, shortcuts and short-sighted tactics designed to “game” Google’s search results in particular simply don’t work.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 18, 2015
    [Google, Process] What You Absolutely Need to Include in Your Online Business Listing
    Having the right type of information in your online business listing is essential to that process. These online listings include sites such as Google, Yahoo!, Grabbing the attention of local shoppers online is key to getting them through your shop doors. Yelp, Bing, Foursquare and other online directories. All rights reserved.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 18, 2015
    [Google, Process] The new urgency to create sticky content for Facebook
    But what’s surprising is the relative lack of reliable research available on what types of content attract the most time on Facebook. Any content that provides “stickiness” for Facebook will have a better chance of surviving the ruthless News Feed editing process. Her post even includes a photo. And, it makes sense.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Google, Process] The Blogging Tactic No One Is Talking About: Optimizing the Past
    Update old blog content and generate more traffic and leads from it in the process. Step 2: Identify which keywords each post is getting found for using a combination of keyword research and a keyword tracking tool like HubSpot's. Furthermore, the first five positions on page one of Google get 68% of all clicks. The goal?
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 16, 2015
    [Google, Process] Just When You Think You Know B2B Marketing, The Millennials Are Here
    You did the research. In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. Source: Adage article, Google Says Millennial Influence on the Rise in B2B Buying ). You wrote the plan. You know where your B2B target audience gets information and how they buy, right?
  • WRITING ON THE WEB  |  TUESDAY, JUNE 16, 2015
    [Google, Process] 4 Ideas to Generate Blog Topics
    These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines. Narrow down blog post ideas with Google AdWords Keyword Planner.
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Google, Process] How to (Ethically) Steal Other People's Content
    Not to mention that Google would probably penalize us all.). In many cases, this same person also oversees the construction process. In content marketing, I think of an architect as the person who handles the initial step in the creative process: designing your content's structure. Well, they do. And I think you should too.
  • VIDYARD  |  FRIDAY, JUNE 12, 2015
    [Google, Process] Storytelling Advice and Resources for Marketers
    But check this out: When we are given facts and information, the language processing parts of our brain kick in, trying to comprehend what we are learning. It’s true, according to researchers. One of Google’s latest videos also talks about the need for brands to have “hero” content to help push B2B customers through the buyer process.
  • MARKETING ACTION  |  FRIDAY, JUNE 12, 2015
    [Google, Process] The Secret to Connecting with Self-Educating Buyers
    Whether you look at pretty much any research that you can find around, you’ll find two numbers that tend to keep popping up. And as a guy who grew up in the ad industry, which is an RFP-short-list-driven sales process, that number scared the hell out of me the first time I saw it. That includes searches, Google, Yahoo, etc.,
  • HINGE MARKETING  |  THURSDAY, JUNE 11, 2015
    [Google, Process] How Does Continuing Education (CE) Help Your Professional Services Firm?
    Often, the terms “continuing education” and “professional development” are used interchangeably, but both refer to the same thing: a formal process through which professionals may hone their skills. On Google+ or LinkedIn? Many professionals, however, are confused about the role of CE courses. What are they?
  • HUBSPOT  |  THURSDAY, JUNE 11, 2015
    [Google, Process] Marketing Psychology: 10 Revealing Principles of Human Behavior
    Johnson , researchers manipulated the background design of a website to see if it'd affect consumers' product choices. Source: Journal of Consumer Research. According to an article by my colleague Lanya Olmstead that describes the experiment, "[The researchers] put 10 cookies in one jar, and two of the same cookies in another jar.
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Google, Process] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    Bill Muller: Today, the most effective organizations inject data and analytics into every phase of their marketing process. Laura Patterson: You need to align your content and the rest of your marketing initiatives to the new way customers are buying and take the customer buying process into consideration when creating your content.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Google, Process] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings. The algorithm change is evidence Google knows it has to surface websites that painlessly get users what they need at the time that they need it. Her Google search pops up Joann’s Stylez.
  • BIZNOLOGY  |  MONDAY, JUNE 8, 2015
    [Google, Process] Are your website searchers looking only for your brand names?
    They say things like, “We think they are doing their early searches in Google before they have a brand preference, and later they come to us when they know what they want.” Now, if you are a small company that no one knows, it makes sense that people have to find you with Google or another search engine. They find Google.
  • LEADERSHIP  |  FRIDAY, JUNE 5, 2015
    [Google, Process] 4 Ways to Explore B2B Demand Generation…into the Depths of the Blue Ocean
    To step up this effort, the NOAA’s Office of Ocean Exploration and Research is now supporting expeditions that will venture into unknown waters, investigating and documenting new observations that we can learn from. The human mind is like no other—as much as we are intrigued by mysteries, we are just as fearful of entering unknown territory.
  • VIDYARD  |  THURSDAY, JUNE 4, 2015
    [Google, Process] A Step-by-Step Guide: Map your Audience’s Website Journey & Build a Video Plan to Match
    That being said, tools like Google Analytics or other web analytics platforms like KissMetrics can help you start to map out current visitor behavior. If you’re lucky enough to be doing an entire site overhaul, then map out the process you want visitors to follow and build your content and design to influence their behavior. Cha-ching!
  • HINGE MARKETING  |  THURSDAY, JUNE 4, 2015
    [Google, Process] How to Build an Email Newsletter that Wins Business
    If you are not clear what those issues are, you need to step back and do some research. Case Study : Hinge Marketing Google ’ s latest algorithm change, which punished sites that are not mobile-friendly, was a big opportunity for marketing agencies to bring in new business. On Google+ or LinkedIn? Email is dead, right?
  • FATHOM  |  WEDNESDAY, JUNE 3, 2015
    [Google, Process] Best Practices for Health System Services Content
    Not only is text important for Google and other search engines to crawl, it’s also important for the reader to get all of the benefits that informative content offers. Compared to words, visual content, including photographs, illustrations and icons, are easier for our brains to process. according to the American Hospital Association.
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Google, Process] 10 Tips for Getting Long-Term Traffic to Your Content
    The first is to use tools like Google Trends. Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. If you use Google analytics, you can set up a custom report to figure this out, too. We then hit publish. It’s simple.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Google, Process] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    Step 2: Know What You Don’t Know—Yes, Exactly. “We did no industry research and asked no questions—we just jumped in and started doing things,” said no marketer EVER. Brand marketers know to ask questions and do their research, and you should, too! Bonus tip: Before you ask, see if Google knows the answer. Google often does.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MAY 27, 2015
    [Google, Process] A Primer on Sales Competitive Battle Cards
    Over the past few years I have created my share of battle cards, so let me try to codify the process I follow to help you out. My My process is the following: 1. Data Collection: Knowing what data you need to gather, now you can start the process. Structure. 2. Data Collection. 3. Analysis. 4. Framing. 5. Presentation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 27, 2015
    [Google, Process] Do People Trump Content in Marketing?
    We find, research, and buy online. At the Sirius Decisions conference earlier this month, Sirius introduced new research based on responses from more than 1,000 B2B executives recently involved in significant business purchases. The most impactful “content” according to their research? sales presentation.
  • HINGE MARKETING  |  TUESDAY, MAY 26, 2015
    [Google, Process] Rethinking Referral Marketing: Where Are You Now?
    It’s a crucial and highly beneficial process – but it’s also one that can easily stir emotions among colleagues. SEE ALSO: Rethinking Referral Marketing: A New Research-Based Approach to Referrals 3) New business Referrals must ultimately result in new business in order to benefit your firm. On Google+ or LinkedIn?
  • VIDYARD  |  TUESDAY, MAY 26, 2015
    [Google, Process] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
    Remember what it was like to navigate someplace before you had Google maps? In research conducted by Forrester in 2013 on how marketers manage performance, only 10% of respondents felt that their marketing teams were effective at using data analytics to make decisions. Or before you had a smart phone? Before even having a computer?
  • BIZNOLOGY  |  MONDAY, MAY 25, 2015
    [Google, Process] What does Ricky Bobby know about SEO? 31 stats
    Search Engine Optimization (SEO)  is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. 98% of all business to business relationships are traced back to a search on Google. source: Google ).
  • THE ROI GUY  |  TUESDAY, MAY 19, 2015
    [Google, Process] Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
    And plenty of controversy too, with SiriusDecisions taking on three big industry myths, with important new research findings: #1 - Death of a Salesman? Popular metrics indicate that buyers are 57% percent of the way through their purchase process before they engage a sales rep (CEB). More is not more when it comes to content.
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Google, Process] 5 Technology Services Blogging Blunders to Avoid
    Challenge #3: Not enough time Let’s be honest, blogging can be time consuming, especially if you don’t have the right processes in place to maximize efficiency. The keyword you choose should match the search terms your target audience is using to research their problems. Not sure where to start? On Twitter or LinkedIn?
  • HINGE MARKETING  |  MONDAY, MAY 18, 2015
    [Google, Process] Rethinking Referral Marketing: A New Research-Based Approach to Referrals
    And in the process, they’re leaving a startling amount of business on the table. Researching Referrals. The research uncovered another key fact, as well – 51.9% of buyers have ruled out a referral before even speaking with the firm in question. On Google+ or LinkedIn? The result? Different Approach.
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Google, Process] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    recent Gleanster Research report shows that even with a good marketing strategy, 50% of leads are qualified but not yet ready to buy. Set a timer for 40 to 50 minutes, take a 10-minute break and repeat the process. On Google+ or LinkedIn? Ever wonder why your competitors seem to attract and lock in the best prospects? Have fun!
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Google, Process] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    According to a recent article in eMarketer based on research from Kapost , B2B marketers are having trouble coming up with fresh concepts to power their digital campaigns. Every time I feel stuck, blocked, or simply out of ideas, I step away from writing and start editing, proofreading, researching, or designing. What then? Yikes!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Google, Process] Is there a place for social media in a boring business?
    Chipotle began producing two-minute animated mini-movies telling a story of their restaurant as an oasis of natural goodness in an otherwise bleak and dystopian world of processed food. Most research shows that in terms of many traditional measures, the results are as good, or better, than paid advertising. There is another option.
  • WEBBIQUITY  |  TUESDAY, MAY 12, 2015
    [Google, Process] How To Turn Video Marketing Into a Successful SEO Strategy
    Videos can raise brand awareness and appear in Google’s organic search results, so it’s smart to take advantage of that. They are now ranking in the first overall position on Google for an extremely popular search query in the tennis world. Guest post by Jason Parks. Select a Topic That Will Be Beneficial To The User.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Google, Process] Marketing in 2015: Not for the Faint of Heart
    Keep up on developments at Search Engine Land , Google Inside Search blog or Moz’s Whiteboard Friday. And watch Google, which recently began rolling out its “Mobilegeddon” algorithm update. Think Apple Store employees using iPhones to navigate multiple processes, including payment. You aren’t crazy. One Plus One Equals Dynamite.
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Google, Process] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    Our research found these top performers use a blend of marketing techniques and business strategies to help elevate their visibility and demonstrate their expertise in the marketplace. You’ll need to develop company profiles for LinkedIn, Google+, Facebook, and Twitter. We call them high-visibility firms. Social media presence.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Google, Process] The Ultimate Guide to Getting a Job After You Graduate
    Plus, you can’t properly research and follow up with hundreds of job applications. For this step in the process, resist the urge to pick senior people -- selecting people at or close to entry level jobs gives you a much more realistic sense of what your day would be like and what skills you would need to succeed. Google yourself.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Google, Process] 7 Speakers You Won't Want to Miss at #INBOUND15
    Sonia Simone heads up the content team at Copyblogger, a reputable hub for all things online marketing advice, including topics like SEO, copywriting, email marketing, and keyword research. The Essential Power of Market Research". Marketers talk a lot about the importance of market research. Follow @rmmageddon.
  • FATHOM  |  FRIDAY, MAY 8, 2015
    [Google, Process] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
    This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. We also saw that for an age-in Medicare campaign, Facebook generated a much lower cost per lead than Google. turning 65)?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 7, 2015
    [Google, Process] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
    But the closest I could find were a couple of products that build profiles of groups the marketer defines in advance, such as brandAnalyzer by brandAnalyzer from Global Science Research and Empirical Insights from SG360. After accumulating a list, I’ve decided it’s time to pull together an overview of the topic.
  • WEBBIQUITY  |  TUESDAY, MAY 5, 2015
    [Google, Process] The SEO Journey – How long before you start seeing results?
    Google in fact offers voice search options, so that people can speak out their questions. Website audit, discovery and research, keyword strategy building and general planning. If you get through the research fast, you can start to make technical changes by the first month of operation. Guest post by Jack Dawson. Month #2.
  • HINGE MARKETING  |  MONDAY, MAY 4, 2015
    [Google, Process] SEO and Professional Services Marketing: What Every CEO Should Know
    But what many don’t realize is that search engine optimization (SEO) is an essential component of this process. It’s a set of tools and strategies for helping your audience find your online presence via search engines, particularly Google. SEO isn’t something you do at the end of your website process.
  • MARKETING ACTION  |  FRIDAY, MAY 1, 2015
    [Google, Process] How to Perform an Onsite Audit for SEO: Part 1: Do the Research
    We believe that every activity marketers do can be optimized, and we’ve got a favorite process: research, analyze, test, improve and repeat – that’s the true formula for optimization. Begin with research, gathering information to examine if technical SEO best practices have been followed. SEO Data Research. Google.com.
  • CMO ESSENTIALS  |  TUESDAY, APRIL 28, 2015
    [Google, Process] The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad
    In fact, customer experience management research shows that organizations with a process to map and manage customer journeys – including implementation / use case journeys where customers engage with their own customers –enjoy a year-over-year growth in their customer win-back rate that is three times the rate of their peers.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Google, Process] 9 Highly Reputable Resources for Compelling Marketing Stats
    Using accurate data in your original content is powerful way to communicate that you’ve done your research. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic. It’s easy to search statistics by recency, category, and type of research.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Google, Process] Not Getting What You Want From Blogging? Ask These 11 Questions
    The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. Here are a few notable takeaways from her research: The words “no”, “without,” and “stop” helped generate more shares. Introduce new research. You did it.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Google, Process] The Ultimate Online Editing and Proofreading Checklist
    If you really think about it, the editorial process has quite a few steps -- from ideation, to concepting, to production, to proofreading, editing and copyediting. But if you really want to ship remarkable, high-quality content , you can't afford to overlook the proofreading and editing process. Is the content well researched?
  • MARKETING ACTION  |  FRIDAY, APRIL 24, 2015
    [Google, Process] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    Google’s  research  with  Motista  and  CEB  shows that emotions and branding are very much connected. Here’s one more data point from the Google/Motista/CEB study: When 3,000 B2B buyers were asked “Do you see a real difference between suppliers and value the difference enough to pay for it?” 86% of the respondents said no.
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Google, Process] Content Marketing: How to Grow Your Business by Growing Your Audience
    In fact, one of its many definitions is the process of delivering content your audience is seeking in all the places they are searching for it. An effective documented content strategy starts with the audience and continually revisits it throughout the process. Not showing up first on Google. But what exactly does that mean?
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Google, Process] Hey Marketing: An Inquiry Is Not A Lead
    Research shows that as much as 71% of inquiries are completely wasted. spent about half my career in marketing creating, tweaking and optimizing the demand generation process, most recently for the world’s largest software company. And in the process, I somehow managed to accomplish both. And 36% are never followed up on.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Google, Process] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    Remember, the proposal process is not an exact science. It is up to you to complete a thorough vetting process before sealing the deal. And of course, Skype , GoToMeeting , and Google Hangouts all provide voice, chat, and video options to address every need. On Google+ or LinkedIn? Consider yourself a time traveler!
  • HINGE MARKETING  |  FRIDAY, APRIL 10, 2015
    [Google, Process] 5 Essential Features of an Architecture Firm’s Website
    Describe what’s going on in your image in a way that creates a visual for someone who can’t see, as well as using words that Google searchers would employ. On Google+ or LinkedIn? As an architecture firm, your website is often a prospective client’s first introduction to your body of work. Add a watermark.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Google, Process] Why Long-Tail Keywords?
    Within reason, you should do whatever you can to increase your visibility or ranking on Google. Customers prefer convenience, which is why it’s better to rank higher on Google. However, with the right research and data as tools, it’s easy to see that leveraging longer keywords is a superior long-term SEO strategy.
  • MARKETING ACTION  |  FRIDAY, APRIL 10, 2015
    [Google, Process] Productivity Tips: 9 Tools to Tame Your Inbox
    That’s according to a December 2014 Pew Research Center survey , in which 61% of workers said email is “very important” to doing their jobs. Pew’s research also revealed another unexpected piece of information. It’s an email management concept developed by Google where you process your email down to an empty inbox every day.
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Google, Process] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    The Hinge Research Institute surveyed 530 professional services firms to better understand the business challenges that will define 2015 for IT services firms and give them a competitive edge. Market research also gives you insight into how your processes are performing. In fact, this process is essential for technology firms.
  • BIZNOLOGY  |  TUESDAY, APRIL 7, 2015
    [Google, Process] France’s Google is different than ours
    As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. It might just be because the current process is perfect, the Chip-and-PIN network might not bilk its users like credit card acceptance does in the US.
  • ANNUITAS  |  TUESDAY, APRIL 7, 2015
    [Google, Process] Content Creation- It’s Not All The Same
    Let’s assume we have a solid Demand Generation Strategy, fully vetted by sales and marketing, built on well-researched Buyer Insights and written to fully Engage, Nurture and Convert our prospects into our pipeline. buyer discovers an eBook from a Google search- they don’t know your company, and they don’t care to…just yet.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Google, Process] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    This is astounding, given that Google, Bing and other paid channels allow you track very specific metrics of success (cost per form submitted, cost per call, avg. Paid advertising (through Google, Bing, LinkedIn) allows you to distribute your message immediately.  Pretty cool (and targeted) stuff! 3.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 2, 2015
    [Google, Process] 5 Traffic-Driving B2B Blog Topic Ideas
    Try setting up free Google Alerts for common terms in your field, or use a site like SocialMentio n or Google News to see what is making the rounds on other news sites and social media. What is the process for implementing this solution? Don’t know what to write about when it comes to your B2B website’s blog? Testimonials.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, APRIL 1, 2015
    [Google, Process] Vendors: Your Content Assets Have to Help B2B Buyers Through their Buying Journey
    Even more important, you have to determine how the new software will impact your existing processes. spent months researching my various options. I did Google searches. Most significantly, I visited vendor websites multiple times during my decision making process. read forums and third-party review websites.
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Google, Process] 22 Exceptional Business Blogging Guides, Tips & Tactics
    The State Of Blogging 2014 [Research – Charts] by Heidi Cohen. ** 5 STARS. This is a long post and the steps outlined require a fair amount of effort, but the process outlined here by Adam Connell can certainly deliver results. Proof That Guest Blogging Is Not Dead, Coming Right From Google by Monitor Backlinks. No Time to Blog?
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Google, Process] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    The second way is that we use the research methods developed by psychologists to understand how buyers of professional services select their firms and how they go about deciding which firm they’re going to trust— or who's an expert and who's not an expert. On Google+ or LinkedIn? TA: What are some of the "Aha!"
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Google, Process] What Shazam Can Teach Marketers about Predictive Analytics
    What’s more, Aberdeen research shows that 42% of Best-in-Class organizations are already creating models of customer buying behaviors and processes to map their customer journeys. After hitting a wall on ROI with Google AdWords, the team decided to test paid search with Bing and Yahoo as well. It’s the missing piece.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Google, Process] 7 Tools for Finding & Connecting With Influential Bloggers
    Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Do some research to identify the types of content each blogger is currently doing to earn his/her living so you can approach them with an attractive offer. The blogosphere has been a major online marketing medium for years now.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 25, 2015
    [Google, Process] 3 Red flags to identify unsavory SEO agencies
    Did they clearly explain their process? The reality is nobody knows exactly how Google’s search algorithm works. Google provides  guidelines , and SEOs worth hiring will have a deep understanding of best practices, common issues, ranking factors, and where Google’s headed. Fantastic guarantees. Underpriced services.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Google, Process] 13 Great Guides to Growing Your Blog Audience
    You’ve put extensive effort into your business blog design, content strategy, research, and execution. Give it time”) and Bing search (with a link to how Bing differs from Google’s webmaster tools ). Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Google, Process] Marketing to the B2B Millennial: 6 Things to Remember
    What these stats tell me is that Millennials are rapidly assuming leadership roles within organizations, in turn making them more influential players in the decision-making process than ever before. Communicating directly with vendor representatives is the real number one source of research for millennials. Did you know?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Google, Process] 12 Tools & Resources to Help You Create Better Buyer Personas
    Here’s a list of some of our favourite tools that will help you create better buyer personas, broken down by the different parts of the persona development process. To make sure you''re still having rich and productive virtual conversations, here are two tools you can use: 1) Skype. 2) Google Hangouts. Interviewing Customers.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Google, Process] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    11) Nate Desmond , Associate Product Marketing Manager at Google. Nate used to be a marketing analyst for YouTube, and he currently works at Google as a product marketing manager. In his blog, Brian lists practical techniques that are in-depth and up to date, making the process of execution easier for the readers.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Google, Process] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    Buyers are much more likely to do a Google search to find and evaluate a firm than to check personal references. Let’s take a look at ten absolutely fundamental B2B marketing strategies that will not only help your firm keep up, but help you get ahead. 1) Research Research is the bedrock of any modern marketing effort.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Google, Process] A Wikipedia Expert's Thoughts on the NYPD Editing Controversy
    Sometimes it''s a favorite TV show, sometimes it''s an area of research, and other times it''s about one''s own industry. In particular, any rules strong enough to be effective might also put a university professor in harm''s way for writing about their own field of research. The History of Self-Interested Wikipedia Edits. Maybe.
  • MARKETING ACTION  |  THURSDAY, MARCH 19, 2015
    [Google, Process] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
    Google’s autosuggest is a free option: just start typing your test keyword into a Google search window, and make note of what Google suggests. Google’s keyword planner is useful to find suggestions for keywords; you’ll need an AdWords account to use it, but those are free. Find new research if you can. Unread.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Google, Process] Does Your Professional Services Firm Need a High Performance or a Branding Website?
    Professional services firms marketing priorities have recently shifted– and with those shifts, research shows that many firms are considering a new website. Consider these questions: Is your site integrated with Google Analytics? You’ll also need to think about the daily processes of running your website. Websites
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 18, 2015
    [Google, Process] Reality Check: 5 Changes in B2B Marketing You Need To Know Today
    Earlier this month, Google partnered with Millward Brown Digital to find out some of the changes being made in B2B marketing over the last two years. After surveying over 3,000 B2B researchers and decision makers, they found 5 new realities that are changing the face of B2B marketing. what does that mean for you? So, what now?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 18, 2015
    [Google, Process] What Is Thought Leadership? And When You Should Use It?
    One of the best ways to establish authority on your topic is to produce deep research on the subject. But the complexity of the decision making process in B2B, the length of time it takes for decisions to be made, and the number of people involved, all point to thought leadership as an important component of B2B Content Marketing.
  • BLOG MY CALLS  |  TUESDAY, MARCH 17, 2015
    [Google, Process] 7 Free Keyword Research Tools for Marketers
    Whether these goals are tied to SEO or PPC efforts, the process should begin with thorough keyword research. The following free keyword research tools can be used to gain marketing insight and distinguish the most effective emphasis for your strategies and campaigns. 1. Google’s Keyword Planner. Google Autocomplete.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Google, Process] 17 Reasons Why I’m Lucky To Be In Business Development
    The Internet:  It only makes sense for the Internet to be first, considering I wouldn’t have this job without it.  I am grateful for the Internet (thank you Al Gore) and for the ability to research. 2.) CRM:  Everyone in a sales position should be thankful for a simple, easy to use CRM to manage contacts and the sales process.
  • BIZNOLOGY  |  TUESDAY, MARCH 17, 2015
    [Google, Process] Enterprise automation: artificial intelligence in the making
    Bill Gates has expressed serious concerns about artificial intelligence and its threat to humanity, commenting on Elon Musk’s $10 million investment in support of research that keeps AI beneficial to humanity. Though the alarm bells have been rung, machines continue to grow wittier as time passes. Or is there one already? It’s inevitable.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Google, Process] 7 Tried-and-True Ways to Defeat Writer’s Block
    Screenwriter and author Joss Whedon described the process of writing and editing this way: “It’s brutal.” Research from the American Psychological Association points to evidence (Baumeister, 1998; Gailliot, 2007; Martijn, 2002) that the human psyche can only exercise so much willpower before it gives in. Google your ideas.
  • VIDYARD  |  THURSDAY, MARCH 12, 2015
    [Google, Process] B2B and Mobile: Why you should be Thinking of the Mobile Video Experience, too
    Just last month, Google announced that as of April 21st, 2015 mobile experience will start to play a key role in page ranking on mobile devices. But Google’s said the word, so now it’s written in stone. B2B product research on mobile is actually catching up to B2C behaviors, believe it or not. Interesting. But we’re B2B.
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Google, Process] How to Build Your Twitter Following (for Free)
    That’s why many people use an automated tool to help them speed up the process. There Tweet videos, SlideShares, podcast links, infographics, research, funny stuff and more. So here’s a ninja trick borrowed from the content creation world: Use your Twitter account as a research database. Look like you’re worth following.
  • HINGE MARKETING  |  TUESDAY, MARCH 3, 2015
    [Google, Process] How Your AEC Firm Can Go from the Shortlist to Winning New Business
    The Hinge Research Institute surveyed over 2,000 buyers and sellers of professional services to discover which factors tip the scale in favor of one firm over another. What sets high-growth architecture, engineering, and construction firms apart from the competition? How can these insights help you close more business? On Twitter or Facebook?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 3, 2015
    [Google, Process] Modern Marketing Lessons From PetRelocation [Webinar]
    Seeking a way to share their unique knowledge and attentive service with a broader audience of pet owners online, PetRelocation began looking for a content marketing solution to streamline the process. We actually stopped using Google pay-per-click about six months after adopting Oracle Marketing Cloud.” Register now!
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Google, Process] How to Use LinkedIn for Business Development
    Our research on 1,028 professional services buyers shows that six in ten now turn to social media to check out firms before they purchase. You want to find groups that appeal to each of the people who play a role in the decision-making process, broadening your reach. The importance of networking has not gone away. On LinkedIn?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Google, Process] 48 Phenomenal SEO Guides, Tips & Tactics
    Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. But change is.”
  • HINGE MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Google, Process] Top 5 Business Challenges for Management Consulting Firms
    So we got down to research. Diving into the Research In order to find the answers, the Hinge Research Institute conducted a study of over 530 professional services firms. For those seeking the full, multi-industry story, we’ve made the complete research report available for free online. On Google+ or LinkedIn?
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