• HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Google, Process] How to Become a More Productive Writer: 7 Helpful Tips
    Here's what I learned in the process. To measure my productivity, I started using a time management tool called RescueTime. I do all of my writing in Google Docs and RescueTime gives me a weekly report of the amount of hours I’ve spent using Google Docs. Best practices powered by research and supporting material.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Google, Process] How to Use Trigger Events for More and Better Leads
    CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier. Marketers often believe they solve the issue of clients being further in their purchase process by driving more early-stage leads to sales. Who was involved as the buying process evolved?
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Google, Process] I’m an influencer, pay me more!
    In current and former roles, he has worked to use new technologies to better understand and assist organizations in improving processes and tools to ensure first contact resolution and improved Customer Satisfaction. Currently Frank Lucky for me, a major focus of our time together was influencer marketing. Kindness opens many doors online.
  • WEBBIQUITY  |  TUESDAY, JULY 26, 2016
    [Google, Process] The Seven Best File Sharing Tools
    Fortunately, a number of file sharing tools and services have been rolled out over the past few years which speed and simplify the process. Google Review Count:  699,000. Showcase reviews:  Anders Orsander, PR Daily (7 PR Tools), Johnny Lists, SmartBug Media, StoreYa Blog. 2) Google Drive. Google Review Count:  574,000.
  • DIVVYHQ B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Google, Process] Definitive Guide to Planning a New Content Initiative
    Do we have the people and processes in place to sustain this initiative? marketing research reports (like this one, slide 9) reinforce that audience relevance is. resources or process issues. Create a process that facilitates regular customer conversations. Dedicated Roles Who is responsible for each step in your process?
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Google, Process] Content Methodology: A Best Practices Report
    connection processes based. Content methodology is a process to continuously improve the effectiveness of a. with strong content processes, measurement tools, and enterprise-wide buy-in. Product and research divisions can provide dynamic. process, bolsters the larger Raymond James brand. processes and.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Google, Process] Staffing and Launching Your Content Marketing Program
    butchering it in the process, I’ll just share her recommendation in full: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY9 Say you’re going to a dinner party full of people you. At Contently, we boil this process down to the. on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Google, Process] Content Marketing Playbook: Strategy and Roadmap
    you Google it, you’ll find a thousand different blog posts. five-step process. STEP TWO: As you spend time researching each publisher’s ap- proach to content, make a list of: • Audience types those publishers are targeting. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Google, Process] Evangelizing a Content Marketing Program
    numbers, as Altimeter explains in their excellent “Cul- ture of Content” research report: “Companies that evangelize, reinforce, and institution- alize the importance of content throughout and beyond. efficiencies in the process.” 4. And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots.
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Google, Process] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second. Below, we've outlined some of they most noteworthy statistics and takeaways from our research to get you up to speed quickly. Why is ad blocking a big deal?
  • HINGE MARKETING  |  THURSDAY, JULY 21, 2016
    [Google, Process] The Succession Planning Process – Tips for Transferring Skills to New Leadership
    Every mature professional services firm needs a strong succession planning process in place to ensure a smooth transition from the old guard to new leadership. An important place to begin the succession planning process and ensure critical skills transfer is to engage and empower your teams across the generational divides.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [Google, Process] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    In the digital realm, almost every step of the process—from the ad being served to the user interaction and eventual conversion—is tracked and available for analysis. Both are built on the foundation of keyword research and optimizing for the terms and phrases your target audience uses. Those are some tough lessons. Analysis Paralysis.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Google, Process] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    It’s a simple process where intentionality is the most important factor. The most important steps for launching in a new channel: Do your research and spend personal time on the platform. In 2015 the major tech companies (Google, Amazon, Twitter, and Facebook) made tremendous investments in artificial intelligence. So what?
  • ION INTERACTIVE  |  WEDNESDAY, JULY 20, 2016
    [Google, Process] Account-Based And Content Marketing Programs Are Not Campaigns
    Research shows that retaining customers is 5-25 times less expensive than acquiring new ones. Simply Google these questions to see what answers are already out there. Set expectations by tying your ABM efforts to the typical sales process. Account-Based and Content Marketing Programs are similar in many ways. BrennerMichael
  • WRITTENT  |  TUESDAY, JULY 19, 2016
    [Google, Process] Case Study: How to Drive 300+ Backlinks to 1 Blog Post
    The Stats Post is very easy to put together, mainly because it doesn’t require much writing… But it does require good research skills and an understanding of your market. 11 websites linked to the Stats Post using the phrase “research has shown”. Now, let’s go through the process of creating this post step by step.
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [Google, Process] 7 Ways to Attract B2B Buyers With Mobile Marketing
    Google is now reporting that 42 percent of B2B buyers are starting their research process on their phones. Websites that aren’t optimized for mobile are seeing a downward ranking on Google (who knows full well that their users are often on devices with smaller screens). Design Responsive Emails. Build an App.
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Google, Process] How to Launch a Successful Online Community: A Step-by-Step Guide
    These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process. To walk you through the process of setting up an online community in more detail, keep reading. Market research.
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Google, Process] Who Should Nurture B2B Leads with Social Media?
    Executives can no longer ignore these channels when their entire consumer base is actively using them for research and communication during the buying cycle. The importance of emotional connection was brought to light in a 2013 partnership between the Corporate Executive Board (CEB) and Google. Who Can Nurture B2B Leads?
  • BIZNOLOGY  |  WEDNESDAY, JULY 13, 2016
    [Google, Process] Why don’t more marketers use keyword research?
    Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them. But the process is well worth it. All kinds of data living together.
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Google, Process] 14 Hacks for Improving Your B2B Paid Social Campaigns
    Despite an alleged peak in Twitter’s user growth, research shows that 59% of Twitter users go to the social platform specifically to consume news content. Odds are, you already understand the many benefits of paid social advertising and the role it plays in the B2B content marketing process. Twitter. Source: Social Media Examiner.
  • VIDYARD  |  WEDNESDAY, JULY 6, 2016
    [Google, Process] 10 Amazing Facts That Will Turn You Into A Video Marketing Advocate [Infographic]
    Just Google “live”, “interactive”, “4K”, “personalized”, or “360-degree video” and you’ll see that in each of these categories, there’s been monumental investment and technology development in the last 6 months. The human brain processes visuals 60,000 times faster than text. Blog New ResearchWe get it. Awesome, right? Enjoy!
  • COMPUTER MARKET RESEARCH  |  TUESDAY, JULY 5, 2016
    [Google, Process] 3 Helpful Tips That Will Spread Awareness To Your SaaS Product
    Software as a Service and cloud-computing providers picked a good time to exist—because in 10 years—the industry is expected to reach a jaw-dropping $132 in global revenue, according to a joint study by Google and Accel Partners. Computer Market Research  (CMR) brings 32 years of experience into the indirect channel sales industry.
  • ACT-ON  |  FRIDAY, JULY 1, 2016
    [Google, Process] How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages
    They may have discovered you on social media, seen an ad, or Googled a search term and found you on the search engine results page. They could be researching a problem and found your company listed on a review site, or perhaps a colleague recommended your company to them. Top of funnel is the beginning of the buyer’s journey.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Google, Process] Busted! 23 Marketing Myths Held By (Some) Industries
    We emphasize the importance of creating content to give your buyers the information they are looking for, while simultaneously establishing you as the “expert” on the subject matter they are searching for, resulting in building trust in the process. In 2015 Google made this myth so very false. Don’t get us wrong. But there’s the catch.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Google, Process] Top 10 Advantages of Online Marketing for Professional Services
    If it’s successful, this piece might help drive up your website’s ranking for Google searches on the topic. From our research, we found that purchasers are looking for experts online in a number of ways, including in search engines, by reading online reviews, on social media, through webinars, and more. Defining Online Marketing.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Google, Process] How to Write a Great Email Signature: 9 Tips With Real Examples
    According to research from Neomam Studios , it only takes the human mind 150 microseconds to process a symbol, and 100 microseconds to attach meaning to it. If you aren't a HubSpot customer, one great meeting tool is Calendly , which is free for Basic and lets you integrate your Google or Office 365 calendar. Even better?
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Google, Process] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    In the conference’s kick-off keynote, Skyword Founder and CEO Tom Gerace pulled back the curtain on his work with Robert McKee to develop a storytelling process that can be integrated into technology and scaled within an enterprise organization. However, the content space is noisy. So what should marketers do? Surgery became messy.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Google, Process] The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
    Computer scientists and UX designers think and talk a lot about mental models, because the process of designing something new -- like a website layout or a new app -- requires trying to uncover and act on what users might find to be intuitive. This is all about trying to uncover your audience’s intuitive process. Want to learn more?
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2016
    [Google, Process] Data Journalism: A Simple Guide for Marketers
    To help business understand the value of this approach, I've done some research myself. With an emphasis on in-depth research and lateral thinking, data journalists are able to cut through the content clutter and information overload. After all, t he brain processes visual information 60,000 times faster than it does text.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Google, Process] Get Your Blog On: 4 Steps to Blogging Success
    This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents. Darn it, Google  you win again. Objections: Objections you anticipate from them during the sales process. Role in decision-making process. B2B or consumer? Topic.
  • HALEY MARKETING  |  THURSDAY, JUNE 16, 2016
    [Google, Process] 4 Ideas to Squeeze Blogging into your Schedule
    Complex articles with extensive research and supporting links can take longer – as much as two to three hours. If you haven’t tried this process it before, the Pomodoro method of getting things done is a real productivity booster. Everything from Google Drive to Evernote has a speech to text function. Don’t over think it. Cloud.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 16, 2016
    [Google, Process] How do you build a content strategy when a market is already littered with “experts?”
    Here is the process I would go through to help this marketing professional navigate in a crowded content market. Does it have a message based on data and consumer research? Let’s assess the information density for specific keywords through a few tests including a simple Google search. And I like big questions. Instagram?
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Google, Process] Influencer marketing tools of the trade
    have integrated it into my processes and don’t cede ground when and if clients or colleagues refuse. Google Apps — I have my Google Apps for Work install for Gerr.is but use it everywhere. Yet Another Mail Merge — YAMM is an Add In for Google Sheets. InkyBee — Such a powerful research tool.
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [Google, Process] 13 Key Website Design and Development Areas to Bring in Business
    Headlines touting vague promises of people, processes, technology and consulting prowess can exhaust even the most committed reader. According to our research , 80.8% of prospective buyers visit a firm’s website at some point during the buying process. SEE ALSO: Top B2B Website Metrics to Monitor Using Google Analytics.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Google, Process] 5 Ways B2B Marketers Can Learn to Love Facebook
    Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). Facebook dwarfs every other social media or content channel in terms of sharing , according to research by Fractl and BuzzSumo. And Big deal.
  • CONTENT STANDARD  |  MONDAY, JUNE 13, 2016
    [Google, Process] When Agile Marketing Goes Overboard—and How to Reel it In
    Yet, I was still iFraming Google Documents because they continued to be one of the most adopted apps within the company. It wasn’t intuitive to the way I thought or processed things daily. Which is I why I started to research… …the collaboration tool ecosystem. How did I get here? Let me rewind. ”).
  • CONTENT STANDARD  |  SATURDAY, JUNE 11, 2016
    [Google, Process] Is Your Data-Driven Marketing Strategy Racist?
    Back in 2013 , Google faced backlash after academic researchers revealed that searches for black names were 25 percent more likely to be paired with paid advertisements for criminal background check services. “Google’s internet services are billions of lines of code. Do some brands let data decide too much?
  • KEO MARKETING  |  FRIDAY, JUNE 10, 2016
    [Google, Process] B2B Marketing to Millennials
    The Purchase Process: A survey by The Arketi Group found that 61% of millennials describe their role in technology purchases within their organization as decision-maker and 34% report having budget and/or final sign-off authority on enterprise technology purchases of $10,000 or more. Research industry influencers for reviews. Google+.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Google, Process] 10 Metrics Every Marketing Team Should Track
    We learned from our research that the website is one of the more visible pieces of any professional services brands. Organic traffic , on the other hand, refers to someone who uses Google (or another search engine) to search for a term or a concept and finds your website in the results. Metrics are the other. But which metrics matter?
  • FATHOM  |  TUESDAY, JUNE 7, 2016
    [Google, Process] Let’s Make a Deal: Social Selling Technology
    hodgepodge of marketing philosophies, sales techniques, and technology supported relationships, social selling is a concept that is growing in popularity, as can be seen in the Google Trends graph below. At its lowest point in August 2006, Google indicates it only saw 9 monthly searches. Needless to say, social selling is catching on.
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Google, Process] 17 Data Visualization Tools & Resources You Should Bookmark
    Statista is a portal of statistics, studies, and forecasts focused on market research and opinion polling. You can easily download statistics and charts you find to PDF,PNG, or Office files to customize and use them accordingly. 2) Google Trends. If you haven’t already discovered it, Google Trends will be your new favorite resource.
  • ACT-ON  |  MONDAY, JUNE 6, 2016
    [Google, Process] How Account-Based Marketing is Changing the Role of B2B Marketers, and Why It Should
    Research by CEB indicates that the average B2B decision-making group now includes 5.4 This holistic perspective has fueled the resurgence of account-based marketing (ABM) , an approach in which marketing works closely with sales to manage the complex process of targeting and nurturing companies, rather than lone prospects.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Google, Process] 20 Handy B2B Lead Generation Resources
    quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Their 2015 post ‘ 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them) ’ is well-researched and a great read. But never fear! Callbox. Don’t believe us?
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Google, Process] 20 Handy B2B Lead Generation Resources
    quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Their 2015 post ‘ 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them) ’ is well-researched and a great read. But never fear! Callbox. Don’t believe us?
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Google, Process] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    Most likely not, according to these stats: 61% of B2B decision-makers start the decision making process with a web search. 77% of B2B purchasers say they won’t even speak to a salesperson until they’ve done their own research. But can you afford to skip SEO? Demand Gen Report). Social Media B2B). Do they want to buy or learn?
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Google, Process] Ask a Content Guy: What Content Metrics Really Matter?
    One of the biggest reasons that we invest heavily in original research is that it gets us a lot of press from major outlets. Yes, your content should map to business goals, but your thought process shouldn’t be “How can I create content that’ll get people to buy something?” Carine, Washington, D.C. could go on.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Google, Process] Why Improv Comedy Is the Next Big Marketing Trend
    Improv comedy collective The Second City, which is based out of Chicago, now brings traditional creative briefs to life with anything-goes comedy shows. A few years ago, The Second City started BrandStage, a collaborative research initiative that uses live performers and audience interaction. — Google (@google) February 7, 2016.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Google, Process] B2B Social Media: An Underutilized Method for Improving SEO Performance
    At the age of 14, I was able to write a complete set of HTML code for how I wanted my Myspace profile to look, had more than 650 friends, with an intricate selection process for my top 8, and changed my screen name based on my mood on a weekly basis. As a Millennial, or digital native as some will put it, I grew up immersed in social media.
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Google, Process] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    Here’s the 5-step process to capture your low-hanging pipeline fruit. 1. better approach to researching events is to call your existing customers (and potential customers) and ask them what conferences they attend. Many companies organize content in Google Drive, Box, or Dropbox. Their pipeline has essentially dried up.
  • KEO MARKETING  |  TUESDAY, MAY 24, 2016
    [Google, Process] B2B CMOs Should Invest in These Marketing Innovations
    According to a study conducted by Millward Brown Digital in partnership with Google, 42 percent of B2B purchasers use a mobile device in their buying research process, an increase of over 91 percent in the past two years. Changes in technology means business to business (B2B) marketers need to continually evolve with innovation.
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Google, Process] Myth Busters: 4 Misconceptions About Predictive Intelligence
    As B2B marketers we’ve all had to grapple with well-informed buyers who can investigate your product, do comparison shopping and get deep into the decision-making process without ever filling out a form on your website or connecting with your sales team. I hope you find the below post useful. Now Acme Inc. Bingo! Or Or is it?
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Google, Process] 10 Online Lead Generation Techniques for Professional Services
    one of the first things they do is Google their question, problem or issue. SEE ALSO:   The 3 Most Common Objections to Online Marketing for Professional Services. 6) Industry Research Reports. proven online lead generating strategy is to offer executive summaries or full research reports on the industries you serve.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Google, Process] Pressure
    For the first time, advertisers focused their strategies on selling techniques that relied upon methods such as motivational research, demographic targeting, and generational marketing. These ads were born out of necessity—not because there was any supporting research that suggested they would be a good idea. Pressure. The Backstory.
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Google, Process] 7 Steps to Brilliant B2B Marketing [Part 1]
    Having a great B2B website is an ongoing process – you need to test regularly and refine your content. Tools such as Google Analytics and event tracking can help to flesh out the full story of your website in terms of customer use. The top channels B2B customers use to research purchases include: Search engines (82%).
  • CLOUD POTENTIAL  |  THURSDAY, MAY 19, 2016
    [Google, Process] What managers need to know about managing SEO
    What does Google want? The good news is, Google wants what  your customers want, and Google wants to help you give your customers what they want. There are now plenty of cloud-based tools, including those offered by Google, that help you find out what customers want when they go looking for the kinds of things you sell.
  • ACT-ON  |  WEDNESDAY, MAY 18, 2016
    [Google, Process] 7 Things About Online Reviews Every B2B Business Needs to Know
    Industry-wide research reports or surveys of what people think of different B2B services. Remember the Corporate Executive Board survey  that found B2B buyers complete 60 percent of the purchase process before they ever directly engage with a vendor? Some of that “pre-purchase research” will be reading online reviews.
  • FATHOM  |  TUESDAY, MAY 17, 2016
    [Google, Process] Getting to the Heart of It: CRM Technology
    Know for both acquiring new customers and retaining current customers, research shows that CRM systems can improve customer retention by 27%,  which is an extremely valuable number given how much more difficult it is to acquire new business. This is evidenced pretty clearly by the Google Trends chart below. Popular CRM Tools. Hubspot.
  • BIZNOLOGY  |  TUESDAY, MAY 17, 2016
    [Google, Process] Your team is the best content source for search
    However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? You already can write you and your buzzwords and all the stuff you’ve learned from your expensive and extensive keyword research, so don’t. Google isn’t OK with that any more.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Google, Process] The 14 Best Content Planning and Research Tools
    Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Google Review Count: 1,190,000. Google Review Count: 715,000. Pricing: free. HubSpot.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Google, Process] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode.
  • HINGE MARKETING  |  MONDAY, MAY 16, 2016
    [Google, Process] Expertise as a Differentiation Strategy
    More importantly, what is ultimately most important is what plays into their selection criteria and decision making process. Our research highlights the reasons why a company would select one professional services firm over another. But when you look at the research, the only factor that trumps a great relationship is expertise.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Google, Process] How to Upgrade Your B2B Marketing Strategy with AdWords
    Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Google rewards those who use ad extensions with higher quality scores, which means lower cost per click and, in turn, a lower cost per conversion
. Say a prospect is just beginning his research. So please, just don’t do it. Win-win!
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Google, Process] Top B2B Website Metrics to Monitor Using Google Analytics
    In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? Channels are the paths or processes that led a visitor to your site.
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [Google, Process] How 3 Insurance Companies Took Content Marketing by Storm
    So when that happens, they’re going to research two or three companies. He did that every day for 100 days. “If you look at the Google Analytics chart, it’s ridiculous,” Hanley said. “In that time period we went from 70 hits a week to over 500 a week. The goal is to create engagement,” Johnson said. Oscar.
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2016
    [Google, Process] The Nine Best Facebook Marketing Tools
    Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. Google Review Count: 790,000. Google Review Count: 472,000. Google Review Count:  85,900. Google Review Count:  27,600. Google Review Count:  7,580.
  • SCRIBBLELIVE  |  SUNDAY, MAY 8, 2016
    [Google, Process] The 7 Building Blocks of a Solid Content Marketing Plan
    Below we’ve outlined a few challenges that arise during the planning process, and discuss actionable ways to overcome them so you can get started on putting together a documented strategy. 1. You can conduct thorough trends research through online tools like Google Trends. Google Analytics can be a useful (and free!)
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Google, Process] Education Blogging 101: How to Attract More Students Online
    HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts. Google loves blogs with a steady flow of engaging content. If you want your school to be part of that journey, a school blog is the best way to attract them early on in the process. Great. Great idea.
  • BIZNOLOGY  |  WEDNESDAY, MAY 4, 2016
    [Google, Process] Your SEO could be wrong…
    The SEO researched the keyphrases, inserted them, and took the copy live. They live a life of programming, research and metrics. “We’re adding these words because Google needs to see them.” As I discussed in my previous post , keyphrase research is still important. If so, you’re not the only one.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 4, 2016
    [Google, Process] Audio Content Made Easy: Fantastic Apps for Podcasting
    You no longer need a mixer, for example, and the process for disseminating your podcast to the eager masses is much simpler. No matter how much time you spend landing amazing guests, researching guests and topics, and honing your interview style, no one will pay attention if your podcast sounds awful. To ensure success, plan ahead.
  • SCRIBBLELIVE  |  TUESDAY, MAY 3, 2016
    [Google, Process] Why You Should Invest In Content Curation
    Researching and producing original content is time consuming. Though content curation might save time during the creation process, it might demand more time and attention when collecting content. Curated content drives traffic on an ongoing basis, but it takes time for this to reflect in your Google ranking and awareness index.
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Google, Process] Why Your Content Marketing Strategy Should Include Long-Form Content
    This would explain ideas like Vine (6-second videos), infographics, and even Pinterest, which is simply easy on the eyes without a lot of processing.” Still, Google doesn’t choose long-form content simply because it’s longer. Research. Google Keyword Planner and Keyword Tool Dominator research keywords.
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Google, Process] Digital Does Not Mean "Just Build a Website"
    The researchers found that children who were able to wait longer went on to become more successful in life. We might get distracted or change our mind if the checkout process is too complex. You can use Google Analytics to measure bounce rate if you are not doing so already. Data support this. The mindset needs to shift. Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2016
    [Google, Process] When all the hard work on social media … just doesn’t work
    He established himself as a skilled strategist, a pioneer in the Google+ niche, and was one of the first to establish a long-running “show” through Google Hangouts On Air. invested many hours researching, producing and promoting the shows on various platforms. became known as the Google+ “go-to”. Crazy? Crazy?
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Google, Process] An A to Z of Content Marketing Best Practices
    Recent research  showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. Google. Google’s a pretty big deal for content marketers. Sure, the Google+ thing isn’t going so well. We also love our free Google Analytics and Google Search Console accounts. Audience.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Google, Process] An A to Z of Content Marketing Best Practices
    Recent research  showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. Google. Google’s a pretty big deal for content marketers. Sure, the Google+ thing isn’t going so well. We also love our free Google Analytics and Google Search Console accounts. Audience.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Google, Process] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    Research shows that multitasking like that can make us far less effective at our work and increase mistakes and stress. Search engines like Google might see the second post as duplicate content and penalize you in search. To make this process easy, I save code snippets in my Evernote. Will it add anything new and interesting?
  • SNAPAPP  |  WEDNESDAY, APRIL 27, 2016
    [Google, Process] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    So, because it’s a named product, we are going to have a byline on our blog that is the product, talking about its features and its process and about how we developed it. What role do buyer personas and buyer research play in resonance? . There’s always a very deep nuance to this kind of research. That’s what resonance is.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Google, Process] What To Do If Your Website Traffic Is Down
    Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011's emphasis on strong content) and Penguin (2012's crack down on over-optimizing and keyword-based anchor text). Well, your website's authority tells Google a lot. Why is this important?
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Google, Process] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    You're also probably aware that they're doing some of their research online. Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. That is where research comes into play. How do you conduct market research?
  • SNAPAPP  |  MONDAY, APRIL 25, 2016
    [Google, Process] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    So, because it’s a named product, we are going to have a byline on our blog that is the product, talking about its features and its process and about how we developed it. What role do buyer personas and buyer research play in resonance? There’s always a very deep nuance to this kind of research. No longer.
  • SALES ENGINE  |  THURSDAY, APRIL 21, 2016
    [Google, Process] Need Better Content? Become a Sales Groupie
    Wood admits that it’s a continuous project to improve the ways that their sales team uses their content, but initially have done a great job in two areas: Wood is involved with sales training where everyone gets an education on how to use content in the sales process and how to easily search and find the articles they need for any given situation.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 21, 2016
    [Google, Process] How to Pivot Your Content Strategy When Results Don’t Turn Out as Expected
    With Google changing its ranking algorithm a whopping 500 – 600 times a year , it’s critical to stay nimble to keep up with your customers – and the competition. Shockingly, research shows just 35 percent of B2B marketers have a documented content strategy in place; roughly half (48 percent) have a strategy, but it isn’t documented.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Google, Process] 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
    To do this, I named columns things like, "Idea Backlog," "In Queue," "Research/Interview Stage," "Draft in Progress," "In Editorial," "Scheduled," and "Published." Add files by uploading them from your computer, Google Drive, Dropbox, Box, or OneDrive. This is where tools like Trello come in. And why shouldn't we? What is Trello?
  • SALES ENGINE  |  WEDNESDAY, APRIL 20, 2016
    [Google, Process] Are you using the wrong lead-gen model?
    The B2B sales process has changed. To put it another way, content consumption equals digital conversations A conversation is a two-way street, and it doesn’t matter if you start the conversation from a phone call, voice mail, or email, or if a prospect finds you through Google, social media or a referral. They need marketing.
  • LEANDATA  |  WEDNESDAY, APRIL 20, 2016
    [Google, Process] Goals, Alignment and Account-Based Marketing
    That helps explain why making “teams of teams” succeed is difficult, said Prasad Setty , the vice president of People Operations at Google. He said that when it comes to objectives, the goals themselves can matter far less than the process that decides them. He was quick to add that Google doesn’t have all the answers. Period.
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Google, Process] The Customer Service Arms Race
    New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. Simply put, consumers want to control the process of getting answers. Google and other aren’t far behind in developing customer-service bots as well.
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Google, Process] Measuring Your Marketing ROI and Effectiveness
    But here is the good news: It is getting easier to track marketing results thanks to new technology that far surpasses the limits of Google Analytics. Google Analytics is a great tool, but it only captures the tip of the analytics iceberg. Another way to maximize your marketing ROI is to do research on your target audience.
  • HUBSPOT  |  FRIDAY, APRIL 15, 2016
    [Google, Process] The Benefits of Exercise on Creativity
    To me, creativity is the process of coming up with new ideas and the ability to think outside the box, but I think it also includes taking something that already exists and adding flair and uniqueness to it. Do you think it helps your creative process? You’re feeling pretty good. First things first: what is creativity, exactly?
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Google, Process] Agencies Under Pressure to be More Digital
    Search: Google’s Hummingbird algorithm may now serve listings it thinks users want – based on what part of the funnel they’re in. Quick quiz – do you, or someone in your agency: Know what Google’s RankBrain does? Get excited by tracking results of Google’s right-hand rail changes? over 2015. Digital Work Drives Agency Growth.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Google, Process] Agencies Under Pressure to be More Digital
    Search: Google’s Hummingbird algorithm may now serve listings it thinks users want – based on what part of the funnel they’re in. Quick quiz – do you, or someone in your agency: Know what Google’s RankBrain does? Get excited by tracking results of Google’s right-hand rail changes? over 2015. Digital Work Drives Agency Growth.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Google, Process] The Evolution of the B2B Marketer
    Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. That 60-90% stat referenced above, in which buyers do research in advance of their purchase? Shift in Sales and Marketing Roles. What are their concerns?
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Google, Process] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Content Research. The first step to content production is the research. Google Drive Research. Google Analytics.
  • SALESPREDICT  |  WEDNESDAY, APRIL 6, 2016
    [Google, Process] What is Predictive Marketing?
    zero search interest on Google. The "outside" data can be as simple as a change in industry regulation, a target company receiving funding, or a change in Google search patterns. Prior to 2011, the term "predictive marketing" had almost. Is predictive marketing new? The complex work was performed manually by talented data analysts.
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Google, Process] 7 Powerful Ways to Conduct B2B Buyer Research
    With more access now to buyer behaviors and interests than ever before, marketers can use a variety of methods for buyer research and get a much stronger understanding of their audience — who they are, what their challenges are, and where they need help. These are the most basic aspects of your buyer research. Applying Your Research.
  • ACTIVEDEMAND  |  TUESDAY, APRIL 5, 2016
    [Google, Process] Automated Personalization and the “Zero Moment of Truth”
    Automated Personalization and the “Zero Moment of Truth” Google coined the phrase “Zero Moment of Truth” five years ago in an attempt to describe the moment someone decides he or she wants or needs something. Think A LOT about video – do you think it’s any coincidence that YouTube is the second-most popular search bar on the Internet?
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Google, Process] 7 Powerful Ways to Conduct B2B Buyer Research
    With more access now to buyer behaviors and interests than ever before, marketers can use a variety of methods for buyer research and get a much stronger understanding of their audience — who they are, what their challenges are, and where they need help. These are the most basic aspects of your buyer research. Waste not want not.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 30, 2016
    [Google, Process] Yes, keyphrase research is still important
    Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Everything was done in an attempt to send Google the signal, “Hey, this page is about blue widgets. Keyphrase research was dead. ” The algorithm has changed, but the process stays the same.
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