• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Google, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. before they enter the active sales process. to a salesperson until they’ve conducted independent research. At every level of the sales process, interactive online. salesperson with the final stages of the sales process. Belong In Every Content. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Google, Process] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. Indeed, building and. So, as social. business. Tips & Tactics.
  • MARKETING ACTION  |  FRIDAY, APRIL 24, 2015
    [Google, Process] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    Google’s  research  with  Motista  and  CEB  shows that emotions and branding are very much connected. Here’s one more data point from the Google/Motista/CEB study: When 3,000 B2B buyers were asked “Do you see a real difference between suppliers and value the difference enough to pay for it?” 86% of the respondents said no.
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Google, Process] Content Marketing: How to Grow Your Business by Growing Your Audience
    In fact, one of its many definitions is the process of delivering content your audience is seeking in all the places they are searching for it. An effective documented content strategy starts with the audience and continually revisits it throughout the process. Not showing up first on Google. But what exactly does that mean?
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Google, Process] Hey Marketing: An Inquiry Is Not A Lead
    Research shows that as much as 71% of inquiries are completely wasted. spent about half my career in marketing creating, tweaking and optimizing the demand generation process, most recently for the world’s largest software company. And in the process, I somehow managed to accomplish both. And 36% are never followed up on.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Google, Process] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    Remember, the proposal process is not an exact science. It is up to you to complete a thorough vetting process before sealing the deal. And of course, Skype , GoToMeeting , and Google Hangouts all provide voice, chat, and video options to address every need. On Google+ or LinkedIn? Consider yourself a time traveler!
  • HINGE MARKETING  |  FRIDAY, APRIL 10, 2015
    [Google, Process] 5 Essential Features of an Architecture Firm’s Website
    Describe what’s going on in your image in a way that creates a visual for someone who can’t see, as well as using words that Google searchers would employ. On Google+ or LinkedIn? As an architecture firm, your website is often a prospective client’s first introduction to your body of work. Add a watermark.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Google, Process] Why Long-Tail Keywords?
    Within reason, you should do whatever you can to increase your visibility or ranking on Google. Customers prefer convenience, which is why it’s better to rank higher on Google. However, with the right research and data as tools, it’s easy to see that leveraging longer keywords is a superior long-term SEO strategy.
  • MARKETING ACTION  |  FRIDAY, APRIL 10, 2015
    [Google, Process] Productivity Tips: 9 Tools to Tame Your Inbox
    That’s according to a December 2014 Pew Research Center survey , in which 61% of workers said email is “very important” to doing their jobs. Pew’s research also revealed another unexpected piece of information. It’s an email management concept developed by Google where you process your email down to an empty inbox every day.
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Google, Process] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    The Hinge Research Institute surveyed 530 professional services firms to better understand the business challenges that will define 2015 for IT services firms and give them a competitive edge. Market research also gives you insight into how your processes are performing. In fact, this process is essential for technology firms.
  • BIZNOLOGY  |  TUESDAY, APRIL 7, 2015
    [Google, Process] France’s Google is different than ours
    As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. It might just be because the current process is perfect, the Chip-and-PIN network might not bilk its users like credit card acceptance does in the US.
  • ANNUITAS  |  TUESDAY, APRIL 7, 2015
    [Google, Process] Content Creation- It’s Not All The Same
    Let’s assume we have a solid Demand Generation Strategy, fully vetted by sales and marketing, built on well-researched Buyer Insights and written to fully Engage, Nurture and Convert our prospects into our pipeline. buyer discovers an eBook from a Google search- they don’t know your company, and they don’t care to…just yet.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Google, Process] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    This is astounding, given that Google, Bing and other paid channels allow you track very specific metrics of success (cost per form submitted, cost per call, avg. Paid advertising (through Google, Bing, LinkedIn) allows you to distribute your message immediately.  Pretty cool (and targeted) stuff! 3.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 2, 2015
    [Google, Process] 5 Traffic-Driving B2B Blog Topic Ideas
    Try setting up free Google Alerts for common terms in your field, or use a site like SocialMentio n or Google News to see what is making the rounds on other news sites and social media. What is the process for implementing this solution? Don’t know what to write about when it comes to your B2B website’s blog? Testimonials.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, APRIL 1, 2015
    [Google, Process] Vendors: Your Content Assets Have to Help B2B Buyers Through their Buying Journey
    Even more important, you have to determine how the new software will impact your existing processes. spent months researching my various options. I did Google searches. Most significantly, I visited vendor websites multiple times during my decision making process. read forums and third-party review websites.
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Google, Process] 22 Exceptional Business Blogging Guides, Tips & Tactics
    The State Of Blogging 2014 [Research – Charts] by Heidi Cohen. ** 5 STARS. This is a long post and the steps outlined require a fair amount of effort, but the process outlined here by Adam Connell can certainly deliver results. Proof That Guest Blogging Is Not Dead, Coming Right From Google by Monitor Backlinks. No Time to Blog?
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Google, Process] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    The second way is that we use the research methods developed by psychologists to understand how buyers of professional services select their firms and how they go about deciding which firm they’re going to trust— or who's an expert and who's not an expert. On Google+ or LinkedIn? TA: What are some of the "Aha!"
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Google, Process] What Shazam Can Teach Marketers about Predictive Analytics
    What’s more, Aberdeen research shows that 42% of Best-in-Class organizations are already creating models of customer buying behaviors and processes to map their customer journeys. After hitting a wall on ROI with Google AdWords, the team decided to test paid search with Bing and Yahoo as well. It’s the missing piece.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Google, Process] 7 Tools for Finding & Connecting With Influential Bloggers
    Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Do some research to identify the types of content each blogger is currently doing to earn his/her living so you can approach them with an attractive offer. The blogosphere has been a major online marketing medium for years now.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 25, 2015
    [Google, Process] 3 Red flags to identify unsavory SEO agencies
    Did they clearly explain their process? The reality is nobody knows exactly how Google’s search algorithm works. Google provides  guidelines , and SEOs worth hiring will have a deep understanding of best practices, common issues, ranking factors, and where Google’s headed. Fantastic guarantees. Underpriced services.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Google, Process] 13 Great Guides to Growing Your Blog Audience
    You’ve put extensive effort into your business blog design, content strategy, research, and execution. Give it time”) and Bing search (with a link to how Bing differs from Google’s webmaster tools ). Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Google, Process] Marketing to the B2B Millennial: 6 Things to Remember
    What these stats tell me is that Millennials are rapidly assuming leadership roles within organizations, in turn making them more influential players in the decision-making process than ever before. Communicating directly with vendor representatives is the real number one source of research for millennials. Did you know?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Google, Process] 12 Tools & Resources to Help You Create Better Buyer Personas
    Here’s a list of some of our favourite tools that will help you create better buyer personas, broken down by the different parts of the persona development process. To make sure you''re still having rich and productive virtual conversations, here are two tools you can use: 1) Skype. 2) Google Hangouts. Interviewing Customers.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Google, Process] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    11) Nate Desmond , Associate Product Marketing Manager at Google. Nate used to be a marketing analyst for YouTube, and he currently works at Google as a product marketing manager. In his blog, Brian lists practical techniques that are in-depth and up to date, making the process of execution easier for the readers.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Google, Process] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    Buyers are much more likely to do a Google search to find and evaluate a firm than to check personal references. Let’s take a look at ten absolutely fundamental B2B marketing strategies that will not only help your firm keep up, but help you get ahead. 1) Research Research is the bedrock of any modern marketing effort.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Google, Process] A Wikipedia Expert's Thoughts on the NYPD Editing Controversy
    Sometimes it''s a favorite TV show, sometimes it''s an area of research, and other times it''s about one''s own industry. In particular, any rules strong enough to be effective might also put a university professor in harm''s way for writing about their own field of research. The History of Self-Interested Wikipedia Edits. Maybe.
  • MARKETING ACTION  |  THURSDAY, MARCH 19, 2015
    [Google, Process] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
    Google’s autosuggest is a free option: just start typing your test keyword into a Google search window, and make note of what Google suggests. Google’s keyword planner is useful to find suggestions for keywords; you’ll need an AdWords account to use it, but those are free. Find new research if you can. Unread.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Google, Process] Does Your Professional Services Firm Need a High Performance or a Branding Website?
    Professional services firms marketing priorities have recently shifted– and with those shifts, research shows that many firms are considering a new website. Consider these questions: Is your site integrated with Google Analytics? You’ll also need to think about the daily processes of running your website. Websites
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 18, 2015
    [Google, Process] Reality Check: 5 Changes in B2B Marketing You Need To Know Today
    Earlier this month, Google partnered with Millward Brown Digital to find out some of the changes being made in B2B marketing over the last two years. After surveying over 3,000 B2B researchers and decision makers, they found 5 new realities that are changing the face of B2B marketing. what does that mean for you? So, what now?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 18, 2015
    [Google, Process] What Is Thought Leadership? And When You Should Use It?
    One of the best ways to establish authority on your topic is to produce deep research on the subject. But the complexity of the decision making process in B2B, the length of time it takes for decisions to be made, and the number of people involved, all point to thought leadership as an important component of B2B Content Marketing.
  • BLOG MY CALLS  |  TUESDAY, MARCH 17, 2015
    [Google, Process] 7 Free Keyword Research Tools for Marketers
    Whether these goals are tied to SEO or PPC efforts, the process should begin with thorough keyword research. The following free keyword research tools can be used to gain marketing insight and distinguish the most effective emphasis for your strategies and campaigns. 1. Google’s Keyword Planner. Google Autocomplete.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Google, Process] 17 Reasons Why I’m Lucky To Be In Business Development
    The Internet:  It only makes sense for the Internet to be first, considering I wouldn’t have this job without it.  I am grateful for the Internet (thank you Al Gore) and for the ability to research. 2.) CRM:  Everyone in a sales position should be thankful for a simple, easy to use CRM to manage contacts and the sales process.
  • BIZNOLOGY  |  TUESDAY, MARCH 17, 2015
    [Google, Process] Enterprise automation: artificial intelligence in the making
    Bill Gates has expressed serious concerns about artificial intelligence and its threat to humanity, commenting on Elon Musk’s $10 million investment in support of research that keeps AI beneficial to humanity. Though the alarm bells have been rung, machines continue to grow wittier as time passes. Or is there one already? It’s inevitable.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Google, Process] 7 Tried-and-True Ways to Defeat Writer’s Block
    Screenwriter and author Joss Whedon described the process of writing and editing this way: “It’s brutal.” Research from the American Psychological Association points to evidence (Baumeister, 1998; Gailliot, 2007; Martijn, 2002) that the human psyche can only exercise so much willpower before it gives in. Google your ideas.
  • VIDYARD  |  THURSDAY, MARCH 12, 2015
    [Google, Process] B2B and Mobile: Why you should be Thinking of the Mobile Video Experience, too
    Just last month, Google announced that as of April 21st, 2015 mobile experience will start to play a key role in page ranking on mobile devices. But Google’s said the word, so now it’s written in stone. B2B product research on mobile is actually catching up to B2C behaviors, believe it or not. Interesting. But we’re B2B.
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Google, Process] How to Build Your Twitter Following (for Free)
    That’s why many people use an automated tool to help them speed up the process. There Tweet videos, SlideShares, podcast links, infographics, research, funny stuff and more. So here’s a ninja trick borrowed from the content creation world: Use your Twitter account as a research database. Look like you’re worth following.
  • HINGE MARKETING  |  TUESDAY, MARCH 3, 2015
    [Google, Process] How Your AEC Firm Can Go from the Shortlist to Winning New Business
    The Hinge Research Institute surveyed over 2,000 buyers and sellers of professional services to discover which factors tip the scale in favor of one firm over another. What sets high-growth architecture, engineering, and construction firms apart from the competition? How can these insights help you close more business? On Twitter or Facebook?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 3, 2015
    [Google, Process] Modern Marketing Lessons From PetRelocation [Webinar]
    Seeking a way to share their unique knowledge and attentive service with a broader audience of pet owners online, PetRelocation began looking for a content marketing solution to streamline the process. We actually stopped using Google pay-per-click about six months after adopting Oracle Marketing Cloud.” Register now!
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Google, Process] How to Use LinkedIn for Business Development
    Our research on 1,028 professional services buyers shows that six in ten now turn to social media to check out firms before they purchase. You want to find groups that appeal to each of the people who play a role in the decision-making process, broadening your reach. The importance of networking has not gone away. On LinkedIn?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Google, Process] 48 Phenomenal SEO Guides, Tips & Tactics
    Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. But change is.”
  • HINGE MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Google, Process] Top 5 Business Challenges for Management Consulting Firms
    So we got down to research. Diving into the Research In order to find the answers, the Hinge Research Institute conducted a study of over 530 professional services firms. For those seeking the full, multi-industry story, we’ve made the complete research report available for free online. On Google+ or LinkedIn?
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 23, 2015
    [Google, Process] To Everything Spin, Spin, Spin
    Fire your market researchers. This is the difference between having lots of data (research) and knowing what it means (analysis). I very much doubt there is a marketer in North America who has not attended a presentation by someone who worked on the first Obama campaign. It’s okay, it’s even healthy to p**s some people off. Nailed it.
  • FATHOM  |  FRIDAY, FEBRUARY 20, 2015
    [Google, Process] 9 Signs It’s Time for a New Manufacturing Website
    With new technology meant just to simplify this process, it can be effortless for you to update your website. If you are keeping an eye in Google Analytics and seeing that your bounce rate is going up day by day or month by month, this is a key indicator that either your site is not easy to use or people are not finding what they need.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Google, Process] Tracking Mobile Call Conversions from Google Call Extensions
    So much so that industry research firm BIA/Kelsey projects that calls in the U.S. Call recordings, how callers navigate through IVR menus, and the geo-location of the caller all provide useful signals in this process. The post Tracking Mobile Call Conversions from Google Call Extensions appeared first on Ifbyphone.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 19, 2015
    [Google, Process] 5 Super Simple Ways to Show Your Readers You Understand Them
    This may seem like it involves a good deal of research on the front end. You’ve done your research to determine what types of topics they want to read about and you’re presenting the information in a way that makes sense for them. We also include a link to our client’s contact form in each article to make the process even easier.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Google, Process] Tracking Mobile Call Conversions from Google Call Extensions
    So much so that industry research firm BIA/Kelsey projects that calls in the U.S. Call recordings, how callers navigate through IVR menus, and the geo-location of the caller all provide useful signals in this process. The post Tracking Mobile Call Conversions from Google Call Extensions appeared first on DialogTech. Ifbyphone?s
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Google, Process] Social Selling 101 – 3 Social Technologies To Get You Started
    When you start out  social selling , don’t automate any of your processes. Note: we aren’t making rockets with this piece of the sales process, but you will need to automate as your following increases. Buffer  can connect you to LinkedIn, Google+, Facebook, & Twitter. Use Riffle (By CrowdRiff) to research people.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Google, Process] How to Play to Your Strengths in a Job Interview: Tips for Every Personality Type
    Asking questions demonstrates the research you''ve done as well as your cultural fit for the team. quick Google search will reveal hundreds of thousands of posts and articles aiming to address this one common interview question. These learning styles stay with us into adulthood and continue to influence the way we process information.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, FEBRUARY 17, 2015
    [Google, Process] Why We Need to Shut Up and Let Our Customers Buy Something
    That’s when the Corporate Executive Board announced that B2B buyers were getting through almost 60% of the process without contacting a sales rep. More than a few startled Squirrels were heard to drop their nuts that day and, not long after, Scott Gillum in Forbes proclaimed that “57 percent of the sales process just disappeared.”
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Google, Process] How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer
    Step 2: Research. This research should occur before the actual creation of content because significant media outlets and influencers in an industry can act as sounding boards or, better yet, contributors to that content. Knowing your KPIs from the outset will simplify the measurement process. Step 1: Know Your Promotion Options.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Google, Process] Lead Nurture Drip Email Campaigns 101: Getting Started
    Buyer stages go hand-in-hand with the buying process You’ll also need to keep in mind the stages a lead goes through in buying your services, as lead nurturing should match up with the buyer’s process. To determine the right frequency for your firm, consider the length of the buying process. On Twitter+ or LinkedIn?
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Google, Process] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
    Did marketers in earlier eras use the research, data, or information they had available to inform their decisions? You now have access to many tools like wordpress and google analytics that allow you to launch and market a site with little technical or analytical ability. Technology and analytics refine that process. David T.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Google, Process] 5 Ways To Battle Increasing Pressure on Marketing
    ” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. ” For example, “at Google, lead times for new products are continually shrinking. ” .
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Google, Process] How To Boost Conversions With Personalized Remarketing
    Today’s consumers have access to a staggering amount of information and tend to do a lot of research before taking action. Share your process in the comments section below. Author: Mike Tomita Most of the traffic that comes to your website will not convert, or even take an action you’d like them to take.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Google, Process] How to Research Blog Topics: A Step-by-Step Process
    Conducting research is an essential part of writing quality blog content. But doing research can be very time consuming if you''re not sure what you should be looking for and how to look for it. In this post I will take you through a four-step process for researching your blog posts. Google Related Search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Google, Process] Your marketing success may hinge on Gray Social Media
    In a recent post, I pointed to research that shows that as much as 70 percent of social sharing is unknown to us. He told this story: After working on our company blog for a while, I found great value in diving into Google Analytics to see where the traffic was coming from. This presents a real problem for marketers. Gray social media.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 5, 2015
    [Google, Process] 5 Reasons to Be Aware of Native Advertising
    Research shows an estimated $7.9 In an age of smaller screens, information needs to be easy to process: enter feeds and a growing opportunity to integrate native advertising into our overall mobile experience. Native is a term we’ve been hearing more and more in the marketing world over the past couple of years. Not necessarily.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google, Process] Top-Funnel Marketing: Why You Should Treat Your Product Like Dirt
    We marketers don’t have the luxury of just sitting around while prospects google our company name or search out our keywords until we hit our goals. That’s why research shows that marketers who align their marketing content to provide such buying stage information and thought leadership enjoy 73% higher conversion rates vs. those who do not.
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Google, Process] 10 Excel Tricks Every Marketer Should Know
    The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. Regression analysis is a statistical process that compares the relationship between different variables in a sample. They make long manual processes simple by automating them. Google, Hubspot, Salesforce.com).
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Google, Process] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). Understanding what your audience is searching in Google is critical, and simply answering those questions can help you leaps and bounds with SEO. 3.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 27, 2015
    [Google, Process] Discover the 5 Steps to Help You Profit with Google Adwords
    Do you know why businesses lose money with Google AdWords? Whether you are new to Google AdWords, or want to optimize your campaigns to improve ROI, this blog post is for you. If you want to be successful with Google AdWords you absolutely must have a system and a process to set up, monitor, and then optimize your campaigns. 2.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Google, Process] Top 10 B2B Inbound Marketing Predictions for 2015
    Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Marketers can then steer users toward a specific destination (online or in person) early in the decision-making process. Mobile/Local Growth Continues to Dominate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 27, 2015
    [Google, Process] Four ways augmented reality will be coming to your workplace soon
    Pulling the plug on Google Glass had to be a disappointment to many people, especially those who put their heart into the Glass Explorer advocacy program. For the past year, I have been working on a research project for the US Air Force examining best practices on technology applications to labor-intensive manufacturing processes.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 26, 2015
    [Google, Process] How to Create Stellar Video Content for Marketing in 2015
    Research and purchase a high-quality camera for your marketing team and think of it as an investment. It’s best if this room becomes a dedicated studio in your office to simplify the production process. In 2017 video will account for 69% of all consumer Internet traffic ( Cisco ). Video is not only growing – it’s effective. Empty room?
  • VIDYARD  |  MONDAY, JANUARY 26, 2015
    [Google, Process] Using Video to Turn Website Traffic into Leads
    Research shows that 80% of site visitors will watch a video, while only 20% will read content. To understand the importance of video in the sales process, we have to think about how customers behave today. According to research from Sirius Decisions, they are taking much longer to be ready. Customer Behavior Today.
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Google, Process] SEO Basics + a Checklist for Content Marketers
    At the end of the process, you might be so excited to finally hit “publish” that optimizing your content for search engines may be the last thing on your mind. Next, review Google AdWords for keyword volume. By looking up the metrics (which is a very quick process) you can narrow down on your central keyword phrase.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Google, Process] 8 Steps To A More Effective B2B Content Marketing Program
    To make it more business and SEO-specific, consider adding the following information and values to this process: Topic / Idea. We use Google Drive for the majority of this collaboration but Basecamp and Evernote Premium are fairly low cost options collaboration options as well. Editorial Calendar Templates in Google Docs. 4.)
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Google, Process] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    Have you ever received a resume from a marketer that you just knew, at a glance, would not proceed in the hiring process? If the writing isn’t concise and straight-forward, chances are the candidate’s thought process isn’t either. Here are seven red flags to watch for when looking at candidate resumes for your marketing team. 1.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Google, Process] 5 Lead Generating B2B Website Trends
    Our research has shown that high growth firms consistently rate the effectiveness of content, and specifically online content, higher than average growth firms. On a smaller screen, details of a desktop version of a website can be distracting or difficult to process. On Google+ or LinkedIn? How can your firm get there?
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Google, Process] Top 5 Display Advertising Challenges With Tips on How to Improve Results
    To make your campaigns effective you need to face challenges head on with research, time, and effort. Whether this is through a programmatic process (less control) or manual process (more time consuming), this is key to ensuring your ads appear in the RIGHT places, not just everywhere on the web. Challenge 3: Banner blindness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Google, Process] The state of the nation on SEO, content strategy and earned media
    I’m working on an exciting new book project and as part of my research, I had the opportunity to interview Lee Odden , CEO of TopRank Marketing and the author of Optimize , one of my favorite business books of the past five years. The reality is, of course, people aren’t linear in their buying process. Can you scale?
  • HINGE MARKETING  |  MONDAY, JANUARY 19, 2015
    [Google, Process] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
    Fortunately, the wealth of research and success stories available online can make this process a lot easier. 2) The belief that marketing is an art rather than a science. On Google+ or LinkedIn? The result? Many marketing departments don’t get the support and resources they need to deliver on their potential. Conclusion.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Google, Process] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    You need to dedicate more time to researching and write the best and most engaging content you can. Here are some ways to repurpose your well-researched blog posts to capture a more engaged audience for your business. I’ve included some nice tips for bootstrapping so you don’t have any excuses! 1) Email Newsletters. Quite the opposite.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 15, 2015
    [Google, Process] Why You Should be Using Product Listing Ads Right Now
    Comparison shopping sites like PriceGrabber ,  Nextag , and search engines like Google and Bing allow people to research, compare, and check the availability of products all at once. Google requires you to also set up a Google Merchant account before you’re able to create Google Shopping Campaigns.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Google, Process] How To Plan And Build A Successful Content Marketing Strategy
    Backed by research and our own customer engagements, I covered. The Content Marketing “Rule of Thirds” And I talked about the budgeting process for your overall budget and for your content budget. Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 ” ~ IDC.
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Google, Process] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    You’ve probably seen the stat (and there are a few variations depending on the research firm that did the study, but they’re distinctions without a difference): Somewhere between 60% and 90% of people use a search engine to begin researching a product or service. Forrester Research, Jul 2013). TACTIC 1: Search Marketing.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Google, Process] 15 Important Ways to Use Case Studies in Your Marketing
    You''ll also probably do some online research to see what others are saying about said product or service. Most customers know that a little online research could spare them from a bad experience and poor investment of your budget. Get Inspired: Google’s Think With Google is an example of a really well structured case study page.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Google, Process] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    The trouble was that everyone wanted listings sponsored by Google AdWords, not Ask Jeeves. First Job: Government Scientist. "I thought I was going to be a scientist when I graduated college, and I took on my first job in Washington, DC as a computer scientist and researcher. What did they do there? What did they like and not like?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Google, Process] 10 of the Most Successful B2B Blog Post Themes
    These three words are critical to the content marketing process from start to finish. Today, I’m going to focus on the “ review ” component of the writing process, as it can be a great way to generate new content ideas with confidence that they will perform at high levels. 12 Questions to Ask When Performing SEO Keyword Research.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Google, Process] 19 More Outstanding Social Media Marketing Guides
    In addition to the “Big Four,” the findings and associated infographic looked at SlideShare (the “new kid on the block”) as well as “niche players” Google+, Pinterest and Instagram. ”), StumbleUpon, Google+, Triberr, and Facebook. Image credit: KISSmetrics. Twitter between 1:00 and 3:00 p.m.).
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Google, Process] What It Takes to Optimize Your Brand’s Organic Search Visibility
    Then, we started hearing about a bunch of new Google algorithm updates named after animals that were rendering these old tactics ineffective. The upshot for searchers of all these Google renovations was plain to see; you likely noticed around this time that the search experience was improving across the board. The On-Page Factors.
  • HINGE MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Google, Process] Understanding Your B2B Website: 10 Key Terms to Know
    Before Googling, researching social media profiles, or asking a colleague, buyers will go to your website to begin learning if your firm is the right fit. The process of affecting the visibility of a website in a search engine's "natural" or "organic" search results. On Google+ or LinkedIn? to one’s inbox.
  • BIZNOLOGY  |  FRIDAY, JANUARY 9, 2015
    [Google, Process] From “digital first” to “digital everyone”
    Everybody is talking about how brands should become even more digital, how processes have to be digital, and of course, how a digital way to perform has to be established. At the same time, people with decision making authority in brands make huge statements on how important Facebook or Google is for their brands. They will remember.
  • B2B LEAD BLOG  |  WEDNESDAY, JANUARY 7, 2015
    [Google, Process] Marketing Big Data: Start this Year with a Plan
    After doing thousands of Data Health Assessments we’ve found that on average companies are missing as much as:    70% of the industry data needed for segmentation, nurturing and targeting.    80% of the employee & revenue data needed for routing, targeting & segmentation.    60% of phone to help scale the selling process. Which 25%?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Google, Process] There Is No One Size Fits All B2B SEO Program
    In this blog post, I will discuss four themes to consider when determining the type of search engine optimization program that will hopefully lead to B2B online marketing success, and what to gauge in an SEO partner during the evaluation process. Basic keyword research review. Google Algorithm Change History via Moz. BuzzSumo.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Google, Process] 27 (of the) Best Social PR Guides and Tips of 2014
    And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. Guides to PR and Influencer Research. Is there still a role for press releases?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 6, 2015
    [Google, Process] What will replace Facebook? Six considerations
    This is one reason why Google+ struggled to be mainstream. Research shows that even Millennials are diversifying their social media use but not leaving Facebook entirely. The investment Facebook has spent billions of dollars on software development and the extraordinarily complex processes that make it work. Instagram. WhatsApp.
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Google, Process] The Top 10 Benefits of Using Social Media Marketing for Business
    Our recent research on 1,028 professional services buyers makes the trend clear: About 60% of today’s buyers check out professional services providers on social media – and social media has eclipsed formal references as a source of information. That makes it a great platform for marketplace research. On Twitter or LinkedIn?
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Google, Process] 87 New (Really) Marketing Automation Stats
    Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Research reports (59%). It’s from 2009.
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Google, Process] How to Build and Manage a Team of Remote Writers
    Here’s a general overview of our process, which you may find helpful as you build your own remote teams. The process of providing high quality content to our clients begins with hiring exceptional writers and other content creators that can live up to our customers’ expectations. Preliminary research that helps our writers get started.
  • HINGE MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Google, Process] The Road to Revenue, Part 3: The Content Marketing Toolbox
    Our research shows a major difference in the way high growth and average growth firms approach content and digital marketing more broadly. What’s more, the research shows companies that blog regularly see 50% more traffic and 70% more leads. The same goes for Twitter and web analytics. This is called the Lead Nurturing Model.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 30, 2014
    [Google, Process] Our Favorite Online Marketing Blog Posts and Articles of 2014
    The Ideal Length of Everything, Backed by Research. You can see more of the posts, articles, and information Casie likes on  Twitter , Google+  and  LinkedIn  and read her blog posts here. Content Promotion is a crucial part of the online marketing process. From Casie Gillette. Definitely worth bookmarking. From Brendan Cottam.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Google, Process] 22 Noteworthy Content Marketing Guides and Tips
    According to Google Trends , searches for “content marketing” have increased 150% in the past two years. Content marketing is a hot topic. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Image credit: Intergage. What role does visual content play?
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Google, Process] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    Check To help you get started, here''s a nine-step process for creating a successful blog strategy for your business. Once you''ve arrived at detailed descriptions of your ideal customers, you''ll need to research their behavior so you can adapt and tailor blog content for their biggest challenges, interests, and curiosities. Editing.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Google, Process] 15 Business Books Every Aspiring Entrepreneur Should Read
    Not sure where to start your research? Whether that success translates into a sound business with engaged and happy customers or a major acquisition from Google, it’s safe to say this book is a worthwhile buy. Read about their experiences and study their failures, then consider how you might approach similar challenges.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Google, Process] The Top 5 Business Challenges for Accounting & Financial Services Firms
    Recently, the Hinge Research Institute surveyed 530 professional services firms of many different industries and firm sizes, as part of an ongoing study of professional services firms and how they grow. Our research shows that it’s possible to cultivate Visible Experts in your firm through a program of consistent, replicable techniques.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Google, Process] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    The importance of our ability to collaborate with other functions — IT, finance — and embrace the need to set up cross-functional decision-making processes cannot be understated. Number three is the explosion in marketing technologies that at least hold the promise of transforming the marketing process. Google does it.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Google, Process] 23 Outstanding Social Media Marketing Guides
    Social Media Trends for 2014: New Research by Social Media Examiner. Frequest best-of honoree Belle Beth Cooper reports on research showing the best times of the day and week to post updates on Facebook and Twitter; to send marketing emails; and to publish blog posts. How are social media marketing best practices evolving?
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Google, Process] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    In fact, over 1million advertisers are now using YouTube’s Google ad platforms. With its conversational approach and human element – be sure to give your business a likeable and friendly face – a vlog could be the key to speeding up this trust-building relationship process. Simple’. So, Vlogging is big business. Emotional Resonance.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Process] 18 Unexpected Formulas to Increase Website Conversions
    So if you haven''t got Google Analytics or some analytics software on your site, go ahead and add it even if you''re not going to be looking at it right now because what it does is it stores a history of the way people use your website, and you can go back to that and ask people questions over time as you become more and more conversion oriented.
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