• MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Google, Process] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    in exchange for something of value like an eBook or research report. Google is a big fan of serving up search results that contain video.). Learn how to optimize your site and processes for optimal lead management with these resources: Best Practices for a Lead Management Strategy. At least not as much as it used to be. Action!
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Google, Process] The Purpose of Repurposing Content
    You might have heard us use the term "marketing funnel" or "buyer''s journey" before -- it''s what marketers refer to as the active research process a potential buyer goes through leading up to a purchase. They''re not very up to date on Google algorithm changes, and are just trying to figure out SEO basics. hope it''s helpful.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Google, Process] What Every Managing Partner Needs to Know About Marketing Professional Services
    There are processes and tools that must be learned and practiced. We also know that doing research on your target market positively impacts growth and profitability. We’ve seen many firms surge forward in growth and profitability when marketing assumes its appropriate role in the firm’s decision-making process.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Google, Process] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Google+ receives 1.2 No, not that.) London.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 10, 2014
    [Google, Process] 7 Tips for Creating a Home Page that Establishes Trust
    Often, the template doesn’t accommodate any lengthy (read: useful) copy, another important element of Google’s semantic search. do this by: Conducting lots of research. Analyzing existing assets and Google Analytics. if they haven’t updated their site in a while, have they updated their processes? Touring the facility.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Google, Process] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Make a point of incorporating it into your organization’s editing process. Let your research and citations shine through in your writing, and if you’re outsourcing your content , ensure that your freelancers do the same. Studies have shown that sites ranked #1 on Google capture around 90% of all organic search traffic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 10, 2014
    [Google, Process] How to Achieve a Return on Conversation with Emotional Marketing
    My research answered “yes.” Not only can brands build trust, they can garner information they’ve previously had to pay for through focus groups or market research. What are your thoughts about this research? My research answered “yes.” 'By Brooke Ballard, {grow} Community Member. Here it is: Excited about that? Facts.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [Google, Process] Needs-Based Marketing for Executive Buyers Today
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Cari Zoch , Marketing Manager at Avention , a company that offers real-time, actionable B2B data to deliver 21st century business info, solutions for sales, marketing and research. It’s no secret that the buyer’s journey has changed. 1) Focus on the right market.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Google, Process] 70 New (Really) Marketing Automation Stats
    Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Research reports (59%). use Google.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Google, Process] 70 New (Really) Marketing Automation Stats
    Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Research reports (59%). use Google.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Google, Process] B2B Websites: How To Generate More Leads
    In the past, there was less information available for buyers researching a purchase. That information scarcity forced them to interact with the seller early on in the process. At that point, the seller could educate the buyer and influence the buyer’s research and ultimate purchase. Don''t be. The Way People Buy Has Changed.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Google, Process] Content Marketing Must Focus On Customer Value
    That is according to a March 2014  report by Forrester Research, Inc., Reaches customers early in the purchase process. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The patience to wait for results that don’t come immediately.
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Google, Process] One Way to Future-Proof Your SEO
    Because Google''s goal is to provide value to their audience -- and value for a Google searcher is finding the highest quality content they can surface -- you''re helping to future-proof your SEO. Google''s algorithm tweaks have always been to help better achieve that end. Let''s take a look at each step more in-depth. Human.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Google, Process] The Definition of Omni-Channel Marketing – Plus 7 Tips
    Regularly review the experience your customers go through in order to research, purchase, and connect with your products. Increasingly, people use multiple devices during a single transactional process. was inspired to write this blog post after hearing Neil Mohan, Google’s VP of Display Advertising, speak at a recent conference.
  • MARKETING ACTION  |  TUESDAY, APRIL 1, 2014
    [Google, Process] 5 Tips for Maximizing Your Marketing with Google AdWords
    The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. tips to improve Google AdWords marketing. Here are …. license.
  • HINGE MARKETING  |  FRIDAY, MARCH 28, 2014
    [Google, Process] Webinar Recap: How to Develop a Successful Content Marketing Program
    And no wonder – we discovered through our own research, as well as through the thought leadership and experience of others, that B2B content marketing is by far one of the best ways to grow your professional services firm. Research. In fact, we found that formal research has a serious impact on a firm’s bottom line.
  • FATHOM  |  THURSDAY, MARCH 27, 2014
    [Google, Process] How to Choose the Right Higher Education Consultant
    The research process can be daunting, but considering the following questions will help you find your perfect agency partner: What is the agency’s average program return on investment? You know what makes your department and university tick (rigid brand values, grueling approval processes, frequent communication lapses, etc.).
  • FATHOM  |  WEDNESDAY, MARCH 26, 2014
    [Google, Process] EDU Digital Trends to Consider for Fiscal Year 2015
    According to Google, there were 15% more searches for higher-education-related queries than in the previous year. While it’s no surprise that more of the college selection process is happening on digital channels, what is surprising is how much the nature of the search experience has changed in the last 12 months. Higher Education
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Google, Process] What Raising a Toddler Can Teach You About Engagement Marketing
    They expect you to respond and adjust to their feedback at every step of the process. Or are they more likely to watch a webinar and do research on their own? Thanks to Google, I find myself frequently searching for exciting terms such as “techniques to get two-year-old to stay in bed” and “when is right time to give up pacifier”.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Google, Process] Six Best Practices for Marketing with White Papers
    In the lead generation process, white papers can be extremely valuable because they identify prospective buyers while requiring a low level of commitment. Google Trends. Do your research. Research also helps prevent potentially embarrassing mistakes. 'Though the format is sometimes misused (i.e., Solve a real problem.
  • HINGE MARKETING  |  MONDAY, MARCH 24, 2014
    [Google, Process] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    'At Hinge, we conduct ongoing research on organic growth in professional services industries. Based on our research and guided by our experience, we’ve identified five key things you must do if you want to achieve more organic growth. Research your target clients. The data doesn’t lie: research makes a difference.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Google, Process] The 2014 Digital Marketing Ecosystem
    Customers are increasingly self-sufficient and will take the time to do the research. If a company can add value to the buying process, they’re much more likely to continue the relationship and make the sale. What is the difference between Google Analytics, Web Trends, Core Metrics, MyBuys, etc.? Basic questions.:
  • WRITTENT  |  THURSDAY, MARCH 20, 2014
    [Google, Process] How to Write a Blog Post in 30 Minutes
    Keep in mind, this is only one process, but it’s a process I’ve refined over the past few years as a professional content marketer. Individual results may vary, so I’ve made sure to suggest modifications to the process. If I’m writing a research blog , I’ll usually create a sentence or two about each paragraph.
  • MARKETING ACTION  |  TUESDAY, MARCH 18, 2014
    [Google, Process] Keep Calm and Learn How to Nurture Leads
    True to its name, marketing automation lets you automate key processes, saving you time and effort. Do your research and make sure the content pieces you plan to integrate into your automated lead nurture campaign provide value and have high viewership/conversion rates. How do they put all these things in place to stay competitive?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Google, Process] CMOs Win When High-Value Customers Are Treated Personally Online
    According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve. This process turns traditional targeting on its head because buyer profiles and offers are all determined by real-time intelligence gathered against real-time customer behavior.
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 13, 2014
    [Google, Process] Invest Wisely to Avoid Costly Technology Failures
    You have done all the research, put together the assets, and are completing the final reviews when suddenly…. The research revealed the average short-term financial result of an isolated technology performance glitch is $10.8 Temporary systems or manual processes. 'Close your eyes for a minute; I want to try an exercise.
  • B2B MARKETING MENTOR  |  WEDNESDAY, MARCH 12, 2014
    [Google, Process] Hire the Right Freelance Writers for Content Marketing
    Indeed, excellent research and interviewing skills can substitute for firsthand industry knowledge. She looks for writers who have Google+ profiles and who are members of industry-relevant social communities. Lack of responsiveness and poor communication are other red flags that tend to surface early on in the hiring process.
  • SYNECORE  |  THURSDAY, MARCH 6, 2014
    [Google, Process] The Future of Mobile: Visual Search
    After taking some time to research the topic, I am now convinced that the user shift to mobile will usher in a seismic shift to visual search. Examples include Google Image search and Tin Eye. Google Image Search. Though eye-popping, the size of the investment was not nearly as interesting as its intent. Reverse Image Search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 6, 2014
    [Google, Process] Social Media Automation? Here’s a rational plan!
    Zapier uses trigger actions (Twitter mentions, Facebook page posts), and uses them to create an action (save the mention or post as an Evernote note, save it on a Google Calendar, email an inbox, send an SMS). Kicking Off Social Media Processes. 'By Eric T. Tung, {grow} Community Member. Automate it. Here’s why. Tweet Posting. Commun.it
  • WRITTENT  |  TUESDAY, MARCH 4, 2014
    [Google, Process] 21 Content Marketing Tools to Use in 2014
    When it comes to paid tools for keyword research, SEMRush is pretty much the best of the best. For a sneak peek into how we approach our keyword research process from start to finish at Writtent, I recommend Keyword Strategy the Right Way. 'What if a marketer was only as good as their content marketing tools? Evernote. SEMRush.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Google, Process] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    They can research and explore vendor information across a range of platforms and social networks. Over half of buyers (53%) indicated they’ll leave a website to research third-party references and information in their buyer decision making process. The B2B buyer controls the marketing message. Final Thoughts.
  • MARKETING ACTION  |  MONDAY, MARCH 3, 2014
    [Google, Process] Digital Marketing Glossary, Part 3
    Your goal with optimization is to use the methods which will assist Google and other search engines to discover your content. Recent research indicates that almost 80 percent of B2B buyers use search to begin their information discovery process for a business purchase; SEO is critical to your website being found by those buyers.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google, Process] Getting ready for mobile customers, search, and business
    Instead, your customer is continually researching and reading and struggling to reach a decision about what best will meet her needs. And explore alternative payment options like Google Wallet, NFC, or Apple’s iBeacon to ease the checkout process, whether virtual or real-world. Google likes that, too. How huge?
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google, Process] Even Content Marketing Should Be Measured
    study from Forrester explained customers typically spend the first 60-70% of the sales lifecycle reading through research on a company, product, or service. The information should travel with the customer from start to finish as they discover a product or service, research the value, and understand where it fits in the business model.
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Google, Process] SEO 101: The 5 Parts of Your Site You Should Keyword Optimize
    There are endless Google algorithm updates to stay on top of to ensure we''re always showing up in search results for our target keywords, but as marketers, we don''t always have time to keep up with those ever-changing rules. For this article, I''m going to talk about how to add those keywords to your website once your research is complete.
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [Google, Process] Inbound Marketing vs. Content Marketing – What’s the Difference?
    Simply Googling the phrase will bring up search results with strong opinions on both sides. That’s not to say that content marketing isn’t a practice designed to support the sales process, because it certainly is. 'Are there any major differentiators when it comes to inbound vs content marketing, and what are they? Caution. Or does it?
  • WRITTENT  |  FRIDAY, FEBRUARY 21, 2014
    [Google, Process] Your Content Strategy Sucks. Here’s How to Fix It.
    'Why the heck should you care about including keyword research in your content strategy in the age after Google’s Penguin, Panda, and Hummingbird updates ? Keyword stuffing doesn’t work, but Google still needs to associate your website with certain keywords and phrases to send you relevant traffic. Doing Keyword Research.
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Google, Process] 57 Notable and Unique Content Marketing Ideas
    posts created in real-time, using a collaborative process. Original studies and research may not be the easiest form of content marketing, but they’re a pretty darn effective way to build your thought leadership, improve links to your site, and gain loads of exposure once you publish the results. LinkedIn and Google+ Communities.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google, Process] Top 10 Ways to Build Lasting Links in 2014
    'Chain link (Photo credit: Dvortygirl) Throughout the years, the Big G (that’s what I like to call our Google overlords) has been implementing a ton of updates for its search engine’s algorithm. All these changes have been mostly understandable because in the end, Google wants to provide the best possible search results to its users.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Google, Process] Unicorn DNA: What All the Best AdWords Advertisers Have in Common
    We recently analyzed over 100,000 Google AdWords accounts representing $3 billion in annualized spend, in order to identify the traits and characteristics of these standout advertisers. Our research has given us a pretty accurate idea of the CTRs real advertisers are experiencing. 3) They Let Google Do Some of the Work for Them.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Google, Process] How to Make Your Blog Posts SEO-Friendly [Checklist]
    'Search engine optimization is so important for marketers, but it can be a pretty tricky tactic to master with Google''s copious algorithm updates. Search engines penalize any post they believe is using keyword mentions as a way to rank for a particular keyword, so this requires close attention in the writing process. b) Body. c) URL.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Google, Process] New Research Study: How Professional Services Buyers Check You Out
    'Every once in a while a piece of research comes along that neatly fills in a missing piece of the professional services business development puzzle. The Hinge Research Institute , our independent industry research organization, has just released such a study. The research report is available as a free download.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Google, Process] Digital Marketing Glossary, Part 1
    Just as we talk about the importance of sales and marketing agreeing on the terms they use for the processes they share, it’s important for marketers to agree on the meaning of the basic terms we use to talk about everyday marketing activities. AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 13, 2014
    [Google, Process] 15 of Our Favorite B2B Content Marketing Tips
    Create content for each stage in the buying process ( Tweet this ). Investigating search data with tools like Google Analytics is a great starting place for moving down the funel. Google Surveys. Do research on Quora or Twitter to understand the questions your audience is asking ( Tweet this ). '“Content is king.”
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google, Process] 3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)
    At KoMarketing, for example, we use a detailed client discovery questionnaire to determine the target buyer of our clients’ solution offerings as well as some of the issues/concerns our clients hear from prospects during the sales process. So what does this entail and how do content marketers set about doing it? who is the audience?
  • WRITTENT  |  TUESDAY, FEBRUARY 11, 2014
    [Google, Process] 20 Rocking Tools for Successful Blogging
    After Google Reader ceased to exist, this news aggregator quickly became its suitable replacement. Research about your topics of interest, add your own sources of content, or browse through suggestions based on the keywords you type in. 'Surely, success of your blog is defined by your knowledge of the topic. WordPress. FocusWriter.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Google, Process] 27 More Remarkable SEO Guides, Tips and Tactics
    SEO Myths That Won‘t Go Away Demystified By Google’s Matt Cutts by JoopRijk.com. He concludes the post with a five-step process for optimizing not just rankings, but also bottom-line business results. Major Google Changes Reveal the Future of SEO by Search Engine Watch. What techniques still work in the new world of SEO?
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 10, 2014
    [Google, Process] How an SEO Can Assist with Submitting a Mobile App to the App Store
    'If your organization is submitting a mobile application to Google Play or iTunes, it’s in your best interest to check in with your SEO for App Store Optimization. Keyword research and in turn mobile app optimization play a critical part in gaining visibility, downloads, and a mobile app user base for your business. Final Thoughts.
  • ENGAGE  |  MONDAY, FEBRUARY 10, 2014
    [Google, Process] Keyword Mapping: Now SEO Becomes Real
    'The beginning of any SEO campaign starts with keyword research and keyword selection. Keyword mapping can be defined as the process of associating keywords to the appropriate relevant pages of a website. The first step in the process is isolating the keywords you want your website to rank for first. The answer: keyword mapping.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 10, 2014
    [Google, Process] 5 Traits of Great Marketing Content
    That’s how many B2B buyers conduct their own research before ever engaging with a sales person. Doing this well – including making your content available when, where, and how prospects want it – positions you to more effectively walk them through the buying process and close more sales. 'Eighty percent. Rule #1:  Know thy audience.
  • WRITTENT  |  FRIDAY, FEBRUARY 7, 2014
    [Google, Process] Are Blogging and Social Media a Match Made in Heaven?
    We’ve compiled some of the latest research-based reasons why blogging and social media go together are a match made in heaven. While organizational change is never easy, here are some ways we recommend initiating this process: 1. '2011 was the year of social media. And 2013? More targeted content promotion. Sure, but it’s not easy.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Google, Process] How to Create a Compelling Explainer Video
    Now, you''ve landed on the front page of Google search results. Pew Research Center data shows 78% of adults watch or download online video. 'Having a fantastic vision for your business is great, but it''s a whole new ballgame to try to communicate that vision to potential customers, investors, and partners. What Is an Explainer Video?
  • DIGITAL VOICES  |  FRIDAY, FEBRUARY 7, 2014
    [Google, Process] This Week in Digital Strategy 2.7.14
    In the process of considering the solution and researching alternatives, I began to wonder at what point in the future would the responsive path become the de facto standard, and website owners would move away from custom mobile experiences. Even now, research shows that apps are beginning to dominate the mobile ecosystem.
  • DIGITAL VOICES  |  FRIDAY, FEBRUARY 7, 2014
    [Google, Process] This Week in Digital Strategy 2.7.14
    In the process of considering the solution and researching alternatives, I began to wonder at what point in the future would the responsive path become the de facto standard, and website owners would move away from custom mobile experiences. Even now, research shows that apps are beginning to dominate the mobile ecosystem.
  • MARKETING INTERACTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Google, Process] Are Your B2B Buyers More Evolved than Your Content?
    There's a lot of research that shows the first stop for B2B buyers with the need to solve a problem is search. Most marketers do (or have someone) do keyword research to use to engage their target audiences. went out and Googled them. 'The noise online is deafening. So, do you know what they know? what was is?) And so on.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Google, Process] How to Do Keyword Research: A Beginner's Guide
    'While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. Research related search terms. Let''s get started. Step 3.5:
  • WRITTENT  |  THURSDAY, FEBRUARY 6, 2014
    [Google, Process] 11 Signs Your Business is in Dire Need of Blogging
    HubSpot research has found that 93% of brands using outreach that includes business blogging see fast returns on website visitors: image credit: HubSpot. Google’s algorithm has changed drastically and quickly over the past several years, culminating in the Hummingbird rewrite late last year. It’s the single most-effective way to.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 6, 2014
    [Google, Process] How to Successfully Execute a B2B Marketing Strategy
    The successful execution of a marketing strategy will require some specific set of skills to produce the content, a process to manage and monitor the appropriate social communities, and a strong set of tools to keep all the moving parts together. It was written by AG Salesworks'' Senior Vice President of Marketing and Sales Richard April.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 5, 2014
    [Google, Process] Break Through the Content Clutter with Cool Infographics
    On the other hand, including many good data visualizations within a longer content piece, like a white paper or research report, behind an form can increase the value of the overall piece, and make it more valuable for readers. The original source may take some research, but the readers are expecting that from an infographic designer.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Google, Process] Hinge’s Fab Five: January 2014
    Short and to the point, this post brings to light how to optimize your PPC campaigns for metrics like cost per lead (CPL) and conversion rates with step-by-step instructions for use in Google AdWords and your Bing account. Each medium (whether it be a blog, guide, or research study) serves its own purpose. Enjoy! By: Ashley R.
  • SALES CHALLENGER  |  TUESDAY, FEBRUARY 4, 2014
    [Google, Process] 5 Goal-Tracking Apps Every Rep Must Have
    Our research suggests that a growing number of CEB member organizations are using tablet technology to deliver better customer interactions, and most organizations are investing in four areas of mobile-enablement capabilities to improve seller effectiveness. On top of that, it links to Google Calendars and Outlook.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 3, 2014
    [Google, Process] Marketing Leadership: 5 Steps To Learning Agility
    Following that conference, I  covered research  released at the show from Forrester and the Business Marketing Association that presented evidence that it is a good time to be in marketing, despite all these challenges: 88% of respondents said their peers turn to them more often for data and insight needed to strategize and plan. Strategy
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Google, Process] Why Is This in My Inbox? Deconstructing the Worst Spam Email of All Time
    because with a few seconds of research, it''d be very evident I -- or anyone else at this inbound marketing company -- wouldn''t want to hear about purchasing email lists. and after Googling the company name, I found out that the sender and the company were fake. 'Almost 10 months ago, I had my first day at HubSpot. It was brand new.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 27, 2014
    [Google, Process] 6 Stats B2B Marketers Must Pay Attention To in 2014
    86% of IT buyers use social media in their purchase decision process. According to a study by IDG Connect , 86% of IT buyers are already using social media today in their purchasing decision process and in the next two years, the weight given to social media in influencing buying and investment decisions is expected to increase.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Google, Process] Is The Corporate Website Dead?
    'According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . There is some convincing research to support this: According to Webtrends , nearly 70% of Fortune 100 corporate websites experienced declines in traffic, with an average drop of 23%.
  • WEBBIQUITY  |  MONDAY, JANUARY 27, 2014
    [Google, Process] 28 (of the) Best Business Blogging Guides and Tips of 2013
    ” And despite some recent, widely misinterpreted comments by Google’s Matt Cutts, guest blogging is not dead. Based on research over millions of page impressions, these adjectives include “best,” “brilliant,” “kickass,” “mindblowing” and “ultimate” among others.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 22, 2014
    [Google, Process] People Visit Our Site 12+ Times Before They Buy Call Tracking
    We ran 90 days worth of data in Google Analytics and found the following: - 50.79% of the total number of a specific type of new account in December visited the site FOR THE FIRST TIME 12-30 days prior to purchasing. It just appears that way within Google Analytics. The research is all done during one site visit. That''s a lot.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Google, Process] A Creative Way to Write a Month's Worth of Blog Content in a Day
    If you need help going from topic to working title, this post will help you with that brainstorm process. But for the sake of demonstration and continuing on with our sample scenario, let''s say one important topic for you to cover is Google algorithm changes. How Far Will Google Go With Algorithm Changes in the Future?".
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 16, 2014
    [Google, Process] Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang
    On a similar notion, Google launched Google Shopping Express in the SF and Silicon Valley area that delivers goods within hours from local retailers. To do this, supply chains must have sensors, the ability to capture the signal, analysis in real time, and an actionable process to make changes. Where do you see that going?
  • WRITTENT  |  THURSDAY, JANUARY 16, 2014
    [Google, Process] 7 Ways Google Changed in 2013, and How it Should Affect Content Creation
    To help you refine your approach and optimize your content creation appropriately in the new year, we’ve looked back over the past 24 months of Google’s updates:  1. Google Authorship Shakeup. Turns out that  Google Authorship  is not really a given any longer. Google Tackles Questions. Knowledge Graph Expansion. Panda 2.0
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Google, Process] Top 3 Ways to Use Infographics for B2B Marketing
    They have become widely used, very popular, and you can find an endless stream when searching Google, Twitter, Pinterest and other online sources. If your firm offers services or value that is hard to articulate, that complicated differentiator may be better clarified by sharing a visual story or walking through a process without numbers.
  • MARKETING ACTION  |  MONDAY, JANUARY 13, 2014
    [Google, Process] Google Authorship 101
    'Because virtually all consumers do some amount of online research before making a purchase or visiting a store, and because the search engine of choice is Google most of the time, it’s simply crucial for marketers to understand ways to optimize Google performance. And you need to implement Google authorship.
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Google, Process] Feel Like You're Fighting With Your Keywords? 7 Ways to Win
    We were having trouble coming up with original angles, and quickly becoming impatient with the content creation process. 1) Become the Super Researcher. The Super Researcher just can’t get enough. They could sit all day and research (and if they aren’t careful, they will). 2) Become the New Angler.
  • HINGE MARKETING  |  MONDAY, JANUARY 6, 2014
    [Google, Process] Lead Nurturing For Professional Services
    The third phase of the business development process is closing the sale. It’s the process of turning new leads into opportunities. There are three key functions that lead nurturing can play in the business development process. Educate them about what you do and how you do it to save time and effort in the closing process.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 6, 2014
    [Google, Process] Building a Mobile App 101: Interview with Dan Katcher, Rocket Farm Studios
    'Research shows mobile apps are growing at a rate of 29.8% According to a recent report from the Ericsson ConsumerLab global research program, in the year 2014, “mobile apps will continue to transform society.”  each year, and that the 1.2 billion mobile users currently using apps will climb to 4.4 billion by the year 2017.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Google, Process] Top Marketing Predictions For 2014
    The pressure of more customers doing their own research further into the buying process will finally force sales and marketing to transform themselves into truly customer-centric cultures that use data and personalization to deliver valuable, informative and entertaining content. think I had the topics right. So there you have it. 
  • SALES CHALLENGER  |  MONDAY, DECEMBER 23, 2013
    [Google, Process] 10 Trends Every Sales Exec Must Know For 2014
    As the world’s preeminent sales excellence research organization, we’d love to give our readers a sense of what we’re exploring and thinking about based on our interactions from 2013. Please note, this is NOT a list of definitive research findings. 'We hope you’ll read and share this. This blog post contains the first of ten trends.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Google, Process] Enough Already! 7 Marketing Predictions We're Tired of Hearing
    Access to information has enabled in-depth pre-sale research that your sales team has no control over. Just because Google encrypted keywords and changed its algorithm to focus on topics and not specific keywords doesn''t mean that optimizing for search is going to become a forgotten pastime. So let''s get to it! 4) SEO will die.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 17, 2013
    [Google, Process] How to Optimize Your Business Website for the Mobile Era
    'It’s a sure bet at least some of your readers are browsing your website or email newsletter on their mobile devices: Nine in ten American adults now own smartphones and a third of American adults own a tablet computer such as an iPad, up from 18 percent a year ago, according to Princeton Survey Research Associates International.
  • BIZNOLOGY  |  MONDAY, DECEMBER 16, 2013
    [Google, Process] Top 15 social CEO’s tell what social media taught them
    That’s the conclusion reached in this chart by   Weber Shandwick and KRC Research  in their survey of 630 C suite executives. JEFF WEINER (CEO, LINKEDIN) : “The key is to concentrate extremely hard on getting the right processes and infrastructure in place early on. What are the secrets they’ve learned?
  • KOMARKETING ASSOCIATES  |  FRIDAY, DECEMBER 13, 2013
    [Google, Process] The Powerhouse Content Marketing Team: Build It and They Will Come
    Here are a few steps to help make the process easier: Define the goal for your content marketing program first—and then assign the appropriate resources from there. Do your research and plan accordingly. Who wouldn’t? Well, probably not. But, step aside, Shoeless Joe Jackson & Co., If You Build It…. They Will Come.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 13, 2013
    [Google, Process] 7 Steps to a Successful Blogger Outreach Campaign
    And with routine major Google algorithm updates, how do you know if guest blogging is something you should consider for your firm – especially long term? We will never be privy to Google’s next algorithm update. This process is known as “blogger outreach.” Where do you begin? Create a strategy. Promote.
  • WRITTENT  |  THURSDAY, DECEMBER 12, 2013
    [Google, Process] 7 Breaking SEO News Updates that Will Take Your Business to New Heights
    The experts at Moz report that Google typically updates their algorithm between 500-600 times each year ! Google is Tough on Repeat Offenders. One of the most fascinating and little-known areas of SEO news is Google penalties. Google to Index App Content. image credit: Google Webmaster.
  • WRITTENT  |  WEDNESDAY, DECEMBER 11, 2013
    [Google, Process] 10 Shortcuts for Writing a Blog Post in Record Time
    Writer’s block and drained creative energy can extend the process of deciding on topics much longer the necessary. When you plan a month’s content in advance using keyword research best practices and an editorial calendar tool , you’ll find it much easier to just sit down and focus on blog post writing about a pre-planned concept.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 11, 2013
    [Google, Process] 18 of the Best Content Marketing Strategy Guides of 2013
    The number of Google searches for the phrase have increased 400% since January 2011. As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) But where does one begin? Content Marketing Strategy Guides. by GO Marketing.
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 10, 2013
    [Google, Process] B2B Sales and Marketing Trends for 2014
    With Google’s recent Panda, Hummingbird, and Penguin rollouts, simple keyword packing and volume content strategies are giving way to better-written, more relevant copy. In short, the selling process is giving way to the  buying process.  With that in mind, here are five key trends that can contribute to your success in 2014.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, DECEMBER 10, 2013
    [Google, Process] Why Cheap Web Hosting is Bad News
    Because many Web hosting companies pack thousands of Websites on one server, load times can often be slow – something Google now penalizes. When researching Web hosting companies, don’t be afraid to call and ask this question! If the blog post had three or four images, this process would take FOREVER. You can also use Google.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 10, 2013
    [Google, Process] A Content Marketing Strategy Using Paid, Owned, and Earned Media
    Do the research so you know where to spend your precious resources.). Owned media is really good for mid-funnel prospects who are researching their options and not ready to talk to a vendor yet. '“Content marketing” is a perhaps the fastest-growing marketing tactic being used today. …who’s getting results (some of us)—.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Google, Process] 10 Essential Reports and Research for B2B Marketers
    Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors.
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 9, 2013
    [Google, Process] Why inbound for B2B Marketing?
    B2B customers are not sitting around waiting for someone to get in touch – they are out doing their own research. More than 2 out of 3 buyers are starting their journey with a Google search. in 5 b2b buyers use online forums during the buying process. in 5 b2b buyers use online forums during the buying process.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 6, 2013
    [Google, Process] 5 Ways to Promote Your Webinar
    Plan invitations: According to recent research by ON24, promoting a webinar more than seven days before the event can increase audience size 36%, even though most registrants sign up within a week of the scheduled date. The best registration process offers one-click registration or one-click access to a simple registration form.
  • B2B MARKETING MENTOR  |  THURSDAY, DECEMBER 5, 2013
    [Google, Process] How Act-On Used Brand Advocates to Generate Over 200 Referral Leads and $60,000 in Sales in Six Months
    Advocates are asked to go to the company’s Google+ or Facebook page to comment on the post, and use the word in a sentence related to their line of work. Advocates are asked to engage with the post on Twitter, Facebook or Google+ and comment with the word they would use to finish the sentence. ” Sincerely, Act-On. Feature
  • B2B MARKETING MENTOR  |  THURSDAY, DECEMBER 5, 2013
    [Google, Process] How Act-On Used Brand Advocates to Generate Over 200 Referral Leads and $60,000 in Sales in Six Months
    Advocates are asked to go to the company’s Google+ or Facebook page to comment on the post, and use the word in a sentence related to their line of work. Advocates are asked to engage with the post on Twitter, Facebook or Google+ and comment with the word they would use to finish the sentence. ” Sincerely, Act-On.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 5, 2013
    [Google, Process] The 2014 Content Marketing Imperative
    It may even hurt us in the buying process. Content marketing is the process of creating content that our customers actually want or need. There are more potential buyers in the middle of the buying process than in the latest stages. It’s really a question of whether resources are aligned to the buying process.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 3, 2013
    [Google, Process] Trying GroupHigh for Blogger Outreach Campaigns
    'I am hereby making the jump from humans to robots for all my blogger research. In In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency. What I do is a little different than the garden variety influencer outreach. Tricky.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Google, Process] 9 Crippling Mistakes B2B Search Marketers Make
    But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. Tip: Don’t use Google’s report to add negatives. Repeat after me: “Google Display Network is not search.” ” I never expected to say that.
  • SYNECORE  |  MONDAY, DECEMBER 2, 2013
    [Google, Process] Target Personas: Content Marketing’s New Buzzword
    The strategy of forming a target persona may sound cerebral but, in practice, practicality lends itself to the process. You can also reach back in time for traditional market research tactics, such as actually talking with clients , to help speed along this process. no-win situation for all, right? Sketching an Outline.
  • WRITTENT  |  MONDAY, DECEMBER 2, 2013
    [Google, Process] How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide
    Keyword research and optimization can improve the performance of your SEO blog posts in search, while social media shares send a clear message to Google that your content is quality. Do Your Keyword Research. To learn more about how to get started, check out Best Keyword Research Tools. Content Marketing = Guaranteed SEO.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 2, 2013
    [Google, Process] 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance
    But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. Once your skills list exceeds 50, use keyword research tools to trim off the least endorsed options, based on search estimates, popularity, and of course, applicability.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 22, 2013
    [Google, Process] Sales Prospecting Perspectives Weekly Recap - Week of November 22, 2013
    This week, he did research on what kind of content B2B buyers prefer to see and found that they prerfer short content and rely heavily on Google searches. Many sales companies start new inside sales reps with role playing early in the process, but Craig advocates for doing that later. Voting closes at the end of November! Agree?
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