• HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Google, Process] How to Future-Proof Your Content Marketing Strategy
    Some “hot” techniques -- like inherently manipulative keyword stuffing and forum profile linking -- are snuffed out of practice by improvements to the Google algorithms. This success is driven, in large part, by Upworthy’s headlines, which make extensive use of what Carnegie Mellon researcher George Loewenstein termed the “ curiosity gap.”
  • WRITTENT  |  WEDNESDAY, OCTOBER 29, 2014
    [Google, Process] Anatomy of a Perfect Blog Post
    Is it the formatting, the research, the editing, the optimization, or the images? Research indicates that your blog headlines are the most important aspect of your blog. Power it up with fresh statistics and research. Humans are naturally visual creatures, and images are processed  60,000 times faster by the brain than text!
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Google, Process] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. This is a slow process, and it’s only for those looking for long-term success. Prospecting is a non-stop process. Here’s 'OK, I’ll admit it. My bad.). ” Say what? Who
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Google, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. before they enter the active sales process. to a salesperson until they’ve conducted independent research. At every level of the sales process, interactive online. salesperson with the final stages of the sales process. Belong In Every Content. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Google, Process] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. Indeed, building and. So, as social. business. Tips & Tactics.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Google, Process] Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail
    There are ways to combat this kind of mobile showrooming: Offer price matching to speed up the sale process and encourage in-store conversion Offer promotions and incentives for making a purchase in-store (receive 10% off your next visit, free 2-year warranty, etc.) It plays a major role in omnichannel retailing. General
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Google, Process] 11 Remarkable Guides to Marketing, Search, and Life
    In the process of curating noteworthy content from the industry’s best minds, some posts and articles are discovered which clearly merit recognition, but don’t fit neatly into any online marketing category. ” 13 more of the coolest hidden Google tricks by memeburn. Image credit: salesforce blog.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Google, Process] How to Get 100,000 People to Read Your Blog [Free Ebook]
    But with the right process and strategy in place, the challenge becomes a little bit easier to tackle. Once you understand who your readers are and what they care about, do some keyword research and determine what it is they''re searching for on Google. 'What does it take to drive 100,000 visitors to your blog? Blogging
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Google, Process] Understanding How to Engage a Growing Anti-Advertising Audience
    In this new era, customers actively tune out our messaging and have a number of resources at their fingertips that they are using to proactively conduct research before ever contacting businesses directly. So how do we stay relevant in a process that is dominated by digital research? Meet Me On The Web: The New Buyer Journey.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Google, Process] 10 Reasons Social Logins Could Be a Game Changer
    social login allows users to avoid a website’s lengthy registration process by authenticating their identities using one of their existing social network accounts. Here are 10 more benefits: Faster registration process. Social logins cut down on a lengthy or sometimes frustrating registration process for consumers.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Google, Process] How to Write About Things You Know Nothing About
    First, hit up Google and (hear me out) Facebook to perform some general research. If you want to give an extra boost to this step of the research process, you can even put some paid promotion behind your questions so they get more visibility. It probably isn''t too far off in the future.). Ask your sources for quotes.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Google, Process] How to Write an In-Depth Post in Less Than Two Hours
    Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. This is how I write lengthy and well-researched articles in just two hours. While that time frame may not work for everyone, the process definitely can. An Overview of the Process. 1) Google Drive.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Google, Process] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    CMOs complete 57% of their research before contacting agencies. But in an inbound world where buyers don’t want to be interrupted but rather are the ones initiating interaction with a brand, agencies are realizing they need to offer content marketing services so that buyers find this content when researching a brand. Macro Shift.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Google, Process] The Ultimate Guide to Hiring Effective Marketers
    It''s better to spend time on hiring now instead of breezing through the process and paying for mistakes later on. Not to mention all the Google algorithm updates !). Now, since I’ve come to the end of the qualities mix, we can move on to the actual hiring process. How can you do this “uncovering” process?
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Google, Process] Vitals Enhanced Listings Drive 7.5 Times More Calls for Healthcare Providers – And How They Prove It
    The next step becomes finding the right physician, clinic, or hospital to visit, and social media has had a huge impact in this process as well. Google reports that 61% of mobile searches result in a phone call. 'It is no secret that healthcare has made a migration towards the Internet. In fact, 2013 revenue growth dropped to 3.9%
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Google, Process] How to Design Content Remarketing Campaigns That Actually Work
    What''s So Awesome About the Google Display Network? At its core, remarketing is the process of tagging your site visitors and targeting them with content after they leave your site, in an effort to reengage them and bring them back to your site. 2) What''s So Awesome About the Google Display Network (GDN)? About Ad Fatigue.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Google, Process] Finding the Diamond in the Rough – Driving Qualified Traffic for Niche Markets
    billion searches per day in Google. How can you reach and find these people or as I’ll refer to them as, ‘Diamonds in the Rough’, amongst the broad and frequent searches that are out there each day in Google? For example, if the decision buying process involves emotions, use messaging around ‘We’re Here to Help’.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Google, Process] The 1 Key To Success In Content Marketing (And Life)
    mentioned that this key factor has been validated by lots of research. LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. 'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Google, Process] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    raced from session to session with my laptop and iPod to jot down notes in Google Drive and tweet my top takeaways. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content? It was an overwhelming experience, for sure.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 30, 2014
    [Google, Process] 6 Strategies to Help You Unify Sales and Marketing Teams
    It’s up to the leadership team to create an organization that encourages and promotes collaboration between the sales and marketing organizations very early in the process. This comes from both quantitative and qualitative research into the results. Outline a process and expected results. Train on process.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Google, Process] 26 Awesome Search Engine Marketing Guides
    'Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. by WordStream. John A.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Google, Process] How to Create a Content Strategy That Actually Drives Organic Traffic
    In this article, I explain the process for creating a content strategy that drives traffic in detail. It starts with audience research, and is built on determining the best form of content, creating a pattern of frequency, tailoring the style to your audience, and focusing on keywords your audience searches for online. Here''s how.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Google, Process] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    But sorting through massive numbers of visitors in order to find qualified leads can be a time-consuming process.  had done some research in advance of this meeting (because, of course, if you read my  post on how to write a good case study , that’s an important step) and I’d visited the CobbleStay site quite a few times. Zut alors! ).
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 25, 2014
    [Google, Process] Are your SEO writers lost in Google-land?
    'Are your in-house writers lost in Google-land? ” These writers are lost in Google-land. At a minimum, your writers should be trained in keyphrase research, SEO writing and editing principles, and how to create top-converting Titles and meta descriptions. Let them go wild with keyphrase research and review their strategy.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google, Process] How to Screen for Top-Notch Writers
    As such, I''ve screened thousands of writers'' resumes -- and I''ve come up with a process that helps me identify fantastic writers that are great fits for particular subject matters, all while keeping my sanity shuffling through all those applications. Here''s the process I recommend. Does it draw on well-researched examples?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google, Process] The Essential Guide to Creating an SEO-Friendly Customer Journey
    Now, think about where in your buying process the company you bought from made themselves digitally present. If Google was the first place you went to find the product or service you wanted, then you''re a very typical buyer in today''s internet-driven world. Categorized Keyword Research. Was it a plane ticket? pair of sneakers?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Google, Process] Mizuno running long tail outreach marketing case study
    If anyone online at the time was writing about their fledgling (or decades-long) running career, we would collect their blogs into a list and then get my research team to explore their blogs for contact info, namely first name and email address. 'The  Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Google, Process] Welcome to the New Sales Process: How to Let Content Do the Selling
    Thankfully, those days are over and consumers are taking charge of the sales process. And for both B2B and B2C industries, content is holding their hands through the process. With a few key phrases and a Google search bar, they can become instant experts on a product or service without spending a dime. 3) It establishes trust.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google, Process] How to Launch and Grow a Business Blog From Scratch [SlideShare]
    spent days Googling "how to launch a new blog." My manager, Brian Balfour , had perfected the art of audience research. But the most important thing I learned throughout this entire process was that it should not be this hard to learn how to launch and grow a blog. Wrong. Just start writing!". Ummm about what? Yeah duh.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Google, Process] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. Google claims that 90% of consumers move between devices before accomplishing a (purchasing) goal, so it’s important to reach customers on all the platforms they are frequenting. to 10.1
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 16, 2014
    [Google, Process] My 4-Step Process to Marketing Research for Content Creation
    When I’m writing a new piece of content for AG, I go through a specific process. Every Friday, there’s a new deadline: Research done, Outline done, Rough Draft done, Final Draft done, and Design done. Let’s talk about the first process in my content marketing efforts: research. hesitate to call this marketing research.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Google, Process] 19 Excellent Guides to SEO Link Building
    'Contrary to articles and blog posts claiming link building is dead , the reality is that  it’s not—as even Google’s Matt Cutts has confirmed. Peter Da Vanzo serves up an entertaining rant on link disavowing, recovering from Google penalties (or not), and “link paranoia.” Image credit: SEO Book. ”).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Google, Process] Why Content is the New Sales Call
    When Google came out with their Zero Moment of Truth reports, there was a lot of highly compelling data points that made CEOs, CMOs and sales heads have to stop and reconsider almost everything they are doing; at least as it pertains to marketing. • 10.4 Pieces of Information in the Buyer’s Journey Prior to Purchase.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Google, Process] Is Content Marketing A Sustainable Marketing Strategy?
    In my research, I found that Roman historian Seneca thought there was too much crappy information in his world for people to handle. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The panelists were Mark Schaefer and Marcus Sheridan.
  • SYNECORE  |  FRIDAY, SEPTEMBER 12, 2014
    [Google, Process] Apple Anoints NFC Mobile Payments: Now People Will Finally Use It
    After years of patiently sitting on the sidelines of NFC, Apple’s recent entry into the mobile contactless payments space reminded me of the title of a half-written blog I was never able to bring myself to finish: “Google Wallet – Great Idea, So Why Isn’t Anyone Using It?” Case Study in Failure: Google Wallet. Why is that? Cry “Havoc!”
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Google, Process] The Essential Pre-Conference Packing and Preparation List
    If you''re venturing into unfamiliar territory, bring a map of the area -- or use Google Maps to orient yourself. Research attendees that are going to the conference you would love to meet. It gives you time to set up meetings, research, and prepare. Research the process beforehand so you know: Where registration is located.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Google, Process] The Real Roadblock to Social Business Success
    Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. Social media amplification is like any other business process: test, measure, improve, repeat. But it’s jarring to still come across such reports today. marketing and HR).
  • SAZBEAN  |  THURSDAY, SEPTEMBER 4, 2014
    [Google, Process] How and Why to Get Started with Video Advertising
    Sales of magazines have plummeted in recent years, notes a study by the Pew Research Center. Google heard your moans and built an empire catering to those who want to find something on the Internet. Once again, Google struck back, warning developers to stop and applying new policies to the situation, notes Julian Evans.
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Google, Process] How IBM Used Inbound Marketing to Thrive in the Digital Age
    They now have an alternative method of discovering and researching brands, of learning about and buying products and services: inbound marketing. He cited the fact that 96% of IT buyers were using search throughout the buying process. With its focus on the customer experience, inbound represents an evolutionary approach to marketing.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 2, 2014
    [Google, Process] Google is a lying liar that lies
    The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Google, Process] 10 things you need to know NOW about OmniChannel Marketing
    Add to that a study by Retail Systems Research indicating that 47% of retailers surveyed indicate that multi-channel customers are significantly more profitable than single channel customers – a rise from 38% in 2012 and a sharp rise from 28% in 2009. The second digital layer emerged just a few years later and was enabled by Google.
  • BIZNOLOGY  |  FRIDAY, AUGUST 29, 2014
    [Google, Process] Location-Based Targeting – what does it really mean for marketers?
    Similar endeavors from Google and Samsung are also under development, with the end goal being to provide convenience and streamlining to the health maintenance and care process. Local Marketing Market Research Mobile Marketing consumer privacy location based targeting location-based marketing mobile marketing
  • HINGE MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Google, Process] Why You Still Need a Content Marketing Strategy for B2G
    While winning companies have mastered the processes and nuances of government contracting, the barrier to entry has begun to shift, requiring contractors to do more than they have in the past. Settle on an overall theme, conduct some keyword research, then start to build out an editorial calendar of content that you can write on the topics.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Google, Process] 20+ Metrics for Measuring B2B SEO Performance
    Now pulled through Google Webmaster Tools search query reports. If you’ve connected your Webmaster Tools account with Google Analytics, this information is still accessible to evaluate non-branded versus branded keyword percentages. Inbound links researched, requested, and acquired (high quality given priority, of course).
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Google, Process] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    As your prospects conduct their online research and compare your offering to that of your competitors, you can stay in front of them even as they research other companies through retargeting. We discuss below the pros and cons of a few different vendors including AdRoll, Google Remarketing, Facebook, and Twitter. AdRoll.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Google, Process] Why Website Optimization Trumps Search Engine Optimization
    According to Wikipedia “ Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine''s "natural" or un-paid ("organic") search results.”. With over 200 ranking algorithms in Google’s system, it’s easy for the practice of SEO to get wrapped up in the details. Wendy Piersall.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Google, Process] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    We’ve processed all that data below to give you a better idea which platforms are driving the best results, which publications are receiving the lion''s share of social traffic, and what types of content perform the best. Google+ was not ranked.). Pinterest saw nearly 79 million shares, while Google+ garnered 115 million.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Google, Process] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    Plus, Google and other search engines know when you''ve added another page to your site, and it lets them know your website is active and they should be crawling it frequently to see what new content they might rank. This process is called content mapping , and it''s a very important step in creating content. Which needs the most work?
  • FATHOM  |  THURSDAY, AUGUST 21, 2014
    [Google, Process] In Healthcare, You Are Your Keywords
    This selection process is both an art and a science–and when used correctly, keywords can overwhelmingly improve your hospital website’s online presence. Your sense of empathy plays a critical role in this first step: if you were seeking out a certain procedure or researching a certain disease, what keywords would you search? 
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Google, Process] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    That’s why it’s important to take the time to research your options in advance. Before you even get started in the process of evaluating vendors: Take a long look at your own organization and your existing marketing processes; what do you want to do more? Would it make existing processes better? Better? Cultural Fit.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Google, Process] How We Buy vs. How We Date: They're More Similar Than You Think
    Shopping vs. Dating: How the Modern Sales Process Compares to the Four Stages of Dating. Attraction: What a person feels for you when they’ve done their research to find out you have relationship potential. Candidates typically emerge using an online- and offline-research combo. am now in love with you. Wanna tie the knot?”
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Google, Process] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    2)  How do you keep your content process organized/streamlined? Evernote, Wunderlust, Google Spreadsheets) to record ideas, create milestones, etc. b)  Sometimes: Keyword research is a component of our content strategy, but we also create assets to drive awareness via social and reach key individuals. Have fun! b)  Of course!
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Google, Process] Outstanding Technology: Ifbyphone Is a Finalist in the ITA CityLIGHTS Awards!
    There are multiple categories in which winners can be honored, including the Outstanding Technology Development Award, presented to the company or organization that utilizes or developed a technology tool, process or service that made a substantial improvement on business metrics. And Call Tracking Google Analytics Integrations
  • HINGE MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Google, Process] Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy
    trillion searches Google reigned in last year. We know from our own research that 80% of people who buy professional services will go online to educate themselves before they will take any other action. Most suitable content : white papers or very technical journals, signature research reports, ebooks. On Google+ or LinkedIn?
  • FATHOM  |  MONDAY, AUGUST 18, 2014
    [Google, Process] Health Systems’ New Best Friend: Google AdWords Review Extensions
    Therefore, prospective patients and caregivers research which hospital is best for them before making a decision as to where they will seek treatment. Introducing… Google AdWords Review Extensions ! In addition, according to Google’s internal studies of their advertisers; they see an increase of 10% in click-through rates!
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Google, Process] The 4 Basic Elements of Inbound Marketing
    Whether you hire an agency or undergo the process on your own, here are the 4 main goals of inbound and the associated services that you can expect to find in a solid inbound marketing plan. Perhaps you’ve seen some ads in the paper, or on television, but you’re the kind of person who does their research, so you turn to the trusty Google.
  • THE FORWARD OBSERVER  |  FRIDAY, AUGUST 15, 2014
    [Google, Process] How To Get Super Smart On Keyword Research In One Hour
    'Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Of all the aspects of Internet marketing, keyword research remains the most mysterious and least understood. Keyword research can be fairly technical and confusing. The top five keyword research tools are reviewed.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Google, Process] 10 Questions to ask in a B2B Content Marketing Questionnaire
    To assist with this process and give our content strategy a solid foundation to be built upon, we ask our clients to fill out a brief questionnaire that provides critical information pertaining to their organization and industry. 12 Questions to Ask When Performing SEO Keyword Research. Identify the audience and write to their needs.
  • HUBSPOT  |  SATURDAY, AUGUST 9, 2014
    [Google, Process] How Marketing and Sales Can Work Together to Close More Leads
    Sales no longer controls the flow of information in the buying process -- the customer does. If customers have a question about a product or service, they can Google their answer and receive it instantly, privately, and from a variety of sources. Not a dreamed up process that Marketing wants the prospect to use … the real thing.
  • BIZNOLOGY  |  FRIDAY, AUGUST 8, 2014
    [Google, Process] Social Business Reality Check: the elusive executive support
    Go ahead and google it: almost every list covering key success factors for a social business strategy will have something along the lines of securing executive support. But as theories get developed, they also go through a process of hits and misses. It’s a no-brainer, isn’t it? Why is that happening?
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Google, Process] You���re Taking These Marketing Maxims Way Too Literally
    ” HubSpot gave you “19 Reasons You Should Include Visual Content in Your Marketing” with statistics including: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. am saying: People are going to research your products and services by reading.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Google, Process] Optimize Your LinkedIn Profile With These 10 Key Elements
    'In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot). Good Examples.
  • HINGE MARKETING  |  FRIDAY, AUGUST 1, 2014
    [Google, Process] 5 Ways Your Professional Services Firm Can Start Using Online Video Today
    They are a great forum for answering industry questions or giving a step-by-step instruction on how a process works. Google Hangouts. B2B companies are using Google Hangouts more and more to connect with their audiences. In addition, you can choose to record your Google Hangout sessions. Not convinced? Flipagram.
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Google, Process] Facebook, OkCupid, and the Ethics of Online Social Experiments
    Or Google, Yahoo, or LinkedIn," wrote Josh Costine for TechCrunch. One could argue that online social networking research simply can''t be conducted reasonably if consent is needed from every potential participant. We''re All Part of These Experiments. Guess what, everybody," wrote Rudder. That''s how websites work.". Or Twitter.
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Google, Process] A Keyword Primer: Finding and Using Keywords Effectively
    Based on research. You could, for example, survey your own best customers to ask what keywords they would use to find your website, or products like yours, and cross those results on your other research. On the surface the process of choosing the best keywords may seem elementary. What Are Keywords? Keyword Definitions.
  • WEBBIQUITY  |  TUESDAY, JULY 29, 2014
    [Google, Process] 17 Helpful SEO Tools and Tool Reviews
    This outstanding tool from Google evaluates the speed of both mobile and desktop access for any specified website, returns an overall score, and provides technical recommendations on for decreasing load time and improving site speed. ” SEO Report: How to Track Blog Performance on Google by Razor Social. For reporting and metrics?
  • HINGE MARKETING  |  THURSDAY, JULY 24, 2014
    [Google, Process] How to Create Compelling Technology Client Case Stories
    When performing research for our book Inside the Buyer’s Brain , the Hinge Research Institute asked over 1,300 buyers and sellers of professional services to identify the best ways to market to buyers: Buyers consider a reputation for results the most important factor by a wide margin. On Google+ or LinkedIn? Gather Info.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Google, Process] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    Thankfully, there are numerous social media tools available to simplify this process and allow content marketers to craft a well-thought-out and targeted approach to audience identification and social promotion. Let’s take a look at some of the tools (and steps) we find valuable to this process: Finding Influencers by Topic. BuzzSumo.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 22, 2014
    [Google, Process] B2B Content Marketing: Do More Than Reinvent the Wheel
    But long-form content (anywhere between 1,200 – 2,500 words, generally speaking) can provide readers with more in-depth feature posts that research shows can lead to lower bounce rates, higher engagement rates, and longer average time on site. ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” Period.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Google, Process] Customer Lifecycle Marketing: Reporting, Part 1
    The “buyer’s journey” is a recreation of the steps a buyer goes through as they move from sticking with the status quo to committing to change, to researching and then deciding on potential solutions, negotiation, purchase, and post-purchase – the entire lifecycle. You can refer to external sources such as Google Analytics. Attract.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Google, Process] 6 Principles of Persuasion for an Amazing Copy
    Sales masters know how to get customers to commit early in the process. Social proof was a powerful phenomenon when Cialdini performed his groundbreaking research in the early 1980’s. thought leader is partially valued by the size of their following, and you probably check out Google local reviews before heading to a restaurant.
  • MARKETING ACTION  |  TUESDAY, JULY 15, 2014
    [Google, Process] Google Penguin Recovery from a Manual Action
    'Editor’s note: We hear a lot about Google penalties. In this post, Kaila Strong of Vertical Measures discusses the impact and mitigation of Google’s Penguin penalty. Google is now indifferent to something that used to help you rank. History of Google’s Penguin Algorithm Update. You got a manual penalty. Low spam signals.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Google, Process] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    The Baidu Keyword Tool is a free tool for keyword research, provided by Baidu to PPC Marketers, and used for integration into their Baidu Ads Web account or Baidu Editor. This is one way for marketers to get a baseline for establishing deeper keyword research. Baidu Keyword Tool result with keyword “????(Coaxial Coaxial Cable)”. Click.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Google, Process] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Content mapping is a process that helps you identify the holes in your content. Next, do some keyword research before you change anything on your website or start publishing content. To jumpstart your keyword research, click here for a beginner''s guide. Google Docs also works just fine. Woohoo! Let''s do it. Day 1-33.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Google, Process] Content Marketing? Just Deliver Content People Want
    Where do you see content marketing falling within the IMC strategic communication planning process?”. An appreciation of looking at the numbers or doing the research or asking questions. 'I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? f5823b ;">.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Google, Process] How to Please Google in a Post-Hummingbird World
    In the last three years, there have been 45 Google Search algorithm updates, all of which have enhanced the search engine’s ability to properly evaluate the user’s search query and provide the most relevant search results possible. Understanding Google''s Hummingbird Algorithm. But that is no longer the case.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Google, Process] Marketing Automation: What it is and How to Know if Your Firm Needs it
    You are able to measure results of each step of your lead generation and lead nurturing process as well as ROI of your marketing programs and campaigns. Automate the process of nurturing prospects based on their interests until they are ready to buy. Do you target buyers who do a lot of research before they contact you?
  • SYNECORE  |  WEDNESDAY, JULY 9, 2014
    [Google, Process] A Day In The Life: Contextualizing Multi-Screen Device Use
    'Recently, I’ve come across a lot of research and articles on multi-screen devices and theories on their implications for the marketing industry. fire up my laptop to begin work, which includes email, Feedly (research purposes, I promise) and Excel docs. 24: Search for a nearby CVS via Google Maps. Take your pick). 17: Get home.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Google, Process] 20 Expert LinkedIn Guides
    Victoria Ipri passes along nine helpful tips, like getting your employees involved, sharing your LinkedIn page on other social media sites (“Are you using Facebook, Twitter, Google+ and other SM platforms? Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Want a Job? links.”
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Google, Process] This Is Your Brain on Viral Content: What Psychology Says You'll Click On
    Use Google Trends to identify trending stories that your target audience is passionate about, and then think about what your brand could to get involved. Conduct new research using CrowdFlower , SurveyMonkey , mTurk , or other online survey tools. billion pieces of content on Facebook. 1) Synaptic Play. Gas Pump Karaoke. But why?
  • HINGE MARKETING  |  FRIDAY, JUNE 27, 2014
    [Google, Process] Beginners’ Techniques for Email Marketing
    At the appropriate stage in the buying process, you may offer your audience closer engagements such as complimentary consultations or reviews. On Google+ or LinkedIn? 'If you don’t have much experience with email marketing in professional services , it’s important to start with the basics. So how do you get started?
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 22, 2014
    [Google, Process] Are Salespeople Screwing Up B2B Marketing Performance?
    'I sat pondering another in a burst of self-serving emails sent last week by salespeople who obviously lack any discipline in prospect research or the energy needed to attempt meaningful personalization. First - why there's need for concern: Buyers are self-serving content for a longer portion of the buying process. Thanks.
  • BIZNOLOGY  |  THURSDAY, JUNE 19, 2014
    [Google, Process] Mobility and why it matters
    Consumers spend time researching on mobile; consumers spend more than 15 hours per week on mobile search. The The majority of mobile consumers use search in the shopping process. Mobile research influences purchases decisions: 93% of people who used mobile to research go on to make the purchase. billion. What am I doing?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 19, 2014
    [Google, Process] More Than A Thousand Words: The Power of Visual Storytelling
    According to research from  Nielsen , there are 27 million pieces of content shared each day. Check out how the project came about, the process to create it, and our expectations for the content. What was the process like? Images play an increasingly important role in today’s content marketing approach. Of course!
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Google, Process] What Online Marketers Know About You
    Susan Wojcicki, Google ( source ). With Webbula, which according to BlueKai’s Little Blue Book provides accurate offline consumer data and verifies and authenticates data through a hygiene process, I’m 18-24, 25-34 and 45-54. Media Research advertising big data BlueKai data IRI Oracle webbula Data, of course. But no.
  • HINGE MARKETING  |  MONDAY, JUNE 16, 2014
    [Google, Process] Visible Expert Profile: Jay Baer
    ” The process “helped me see that fear is just a state of mind,” Jay says. On Google+ or LinkedIn? Related Stories The Making of Visible Experts: A Path for Seller-Doers in A/E/C New Research Report: How Experts Build Their Brand 9 Tips for Creating a Landing Page that Converts Visitors into Leads Teamwork.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 16, 2014
    [Google, Process] 5 Lessons Content Marketers Can Take Away from the 2014 World Cup
    Relevance to World Cup: The World Cup features 32 teams, 31 of which earn a spot through a qualification process (the host country automatically qualifies).  Qualification for the 2014 World Cup started in 2011, and after 820 matches, the process ended in November of 2013, when 32 countries were left standing. Be Well-Prepared.
  • HINGE MARKETING  |  FRIDAY, JUNE 13, 2014
    [Google, Process] An Introduction to Partnership Marketing
    Conducting a research study together or sharing research findings. Show that you’ve done your research. With multiple parties involved, it’s essential to begin the planning process well in advanced of the actual event. Who will be creating the presentation slides and what will the editing process look like?
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 12, 2014
    [Google, Process] Is Outbound Marketing Dead?
    In contrast, inbound marketing is about getting found online , converting a visitor to a lead, and then measuring, analyzing and iterating to refine the process and improve the results. Keyword research and SEO are a part of this and blogging is the primary method of publishing the information. It’s not that simple. They still do.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Google, Process] The Making of Visible Experts: A Path for Seller-Doers in A/E/C
    Content marketing is the process of producing informative and valuable content to help target audiences educate themselves on topics that are of importance to them (and happen to be related to your expertise). According to our latest research on Visible Experts , buyers of A/E/C services go online to search for experts 95.6%
  • BIZNOLOGY  |  WEDNESDAY, JUNE 11, 2014
    [Google, Process] Are You Ready for Big Data Marketing?
    Big Data is changing marketing irrevocably, like a tsunami disrupting both fundamentals and process, and it’s only just started. Internet Marketing Market Research Social Media Marketing Web Metrics Webinars analytics Big Data Biznology Webinar conversions Google Analytics social media social media marketing Web metrics Webinar
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Google, Process] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Start with research: is your goal achievable? Google tests and updates daily. Follow Google Webmaster guidelines well – this is now the only option. Reputation management (the knowledge graph) is vital for SEO – Google wants to know who you are and how legitimate you are. What’s the best way to accomplish it?
  • MARKETING ACTION  |  TUESDAY, JUNE 10, 2014
    [Google, Process] Optimize Your Content for Inbound Marketing: Part 1
    Hell hath no fury like a Google scorned.). Consider these data on how we use search: 93% of the time before we make any type of purchase – from apparel to appliances to automobiles – we use a search engine to do our research. The Tao of Google: (aka Ignorance is not Bliss). Could be part of your customer-onboarding process.
  • HINGE MARKETING  |  MONDAY, JUNE 9, 2014
    [Google, Process] New Research Report: How Experts Build Their Brand
    That’s the question we sought to answer in our most recent study of Visible Experts℠ You can download a free copy of the research here. This research is part of a larger study on high visibility experts to be released separately. This research report is designed to help you choose your brand development strategies wisely.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 8, 2014
    [Google, Process] The B2B Funnel is Now a Sieve
    'The buying process has gotten messy for B2B marketers. just read a buyer research study that found buyers are hesitant to click on links when they don't know where they'll go. Or to post title and link when channels including LinkedIn, Facebook and Google+ allow you to add much more narrative. Why do you think this is?
  • MARKETING ACTION  |  FRIDAY, JUNE 6, 2014
    [Google, Process] SEO Questions from the Fact & Fiction Webinar
    It’s a tedious process, but must be done if you’re to do a full clean up. First pull the backlinks directly from Google Webmaster tools in addition to third party tools such as Open Site Explorer (by Moz.com) and Majestic SEO (at Vertical Measures we also use ahref.com ). heard that Google+ is going away. But it looks great.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 5, 2014
    [Google, Process] So What Exactly IS Inbound Marketing?
    Here''s the latest Google Trends report on inbound marketing : But beyond the "marketing insider" echo chamber, awareness and understanding of inbound marketing drops off precipitously. In years past, when a buyer was researching a purchase, they had to contact the seller in order to learn about the product, pricing, options, guarantees, etc.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Google, Process] The 1%: What A/E/C Executives Can Do to Position their Firms for Success
    Endless meetings occur to discuss and debate the best way to increase those hit rates, and most of those conversations revolve around “the quality of their firm’s “go-no-go” process. The “go-no-go” process can help a firm determine if it is worth pursuing an opportunity. On Google+ or LinkedIn?
  • FATHOM  |  WEDNESDAY, MAY 28, 2014
    [Google, Process] B2B Marketers: Would You Exhibit?
    Google) for your specific products/services, would you invest in digital marketing? The buying process has changed….let’s let’s look at some startling statistics: 93% of B2B buyers use search to begin the buying process. Suggested tool:  Google Keyword Planner (free). Of course you would!  So, where do you begin?
  • HINGE MARKETING  |  MONDAY, MAY 26, 2014
    [Google, Process] What Every Managing Partner Needs To Know About Branding Professional Services
    In the absence of a systematic and dedicated process the market will continue to see you as it always has. Our research on professional services firms and their clients shows that most firms have a great reputation with their clients and referral sources. On Google+ or LinkedIn? Room For Confusion. That’s it.
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