• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Google, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. before they enter the active sales process. to a salesperson until they’ve conducted independent research. At every level of the sales process, interactive online. salesperson with the final stages of the sales process. Belong In Every Content. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Google, Process] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. Indeed, building and. So, as social. business. Tips & Tactics.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Google, Process] An A to Z of Content Marketing Best Practices
    Recent research  showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. Google. Google’s a pretty big deal for content marketers. Sure, the Google+ thing isn’t going so well. We also love our free Google Analytics and Google Search Console accounts. Audience.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Google, Process] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    Research shows that multitasking like that can make us far less effective at our work and increase mistakes and stress. Search engines like Google might see the second post as duplicate content and penalize you in search. To make this process easy, I save code snippets in my Evernote. Will it add anything new and interesting?
  • SNAPAPP  |  WEDNESDAY, APRIL 27, 2016
    [Google, Process] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    So, because it’s a named product, we are going to have a byline on our blog that is the product, talking about its features and its process and about how we developed it. What role do buyer personas and buyer research play in resonance? . There’s always a very deep nuance to this kind of research. That’s what resonance is.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Google, Process] What To Do If Your Website Traffic Is Down
    Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011's emphasis on strong content) and Penguin (2012's crack down on over-optimizing and keyword-based anchor text). Well, your website's authority tells Google a lot. Why is this important?
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Google, Process] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    You're also probably aware that they're doing some of their research online. Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. That is where research comes into play. How do you conduct market research?
  • SNAPAPP  |  MONDAY, APRIL 25, 2016
    [Google, Process] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    So, because it’s a named product, we are going to have a byline on our blog that is the product, talking about its features and its process and about how we developed it. What role do buyer personas and buyer research play in resonance? There’s always a very deep nuance to this kind of research. No longer.
  • SALES ENGINE  |  THURSDAY, APRIL 21, 2016
    [Google, Process] Need Better Content? Become a Sales Groupie
    Wood admits that it’s a continuous project to improve the ways that their sales team uses their content, but initially have done a great job in two areas: Wood is involved with sales training where everyone gets an education on how to use content in the sales process and how to easily search and find the articles they need for any given situation.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 21, 2016
    [Google, Process] How to Pivot Your Content Strategy When Results Don’t Turn Out as Expected
    With Google changing its ranking algorithm a whopping 500 – 600 times a year , it’s critical to stay nimble to keep up with your customers – and the competition. Shockingly, research shows just 35 percent of B2B marketers have a documented content strategy in place; roughly half (48 percent) have a strategy, but it isn’t documented.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Google, Process] 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
    To do this, I named columns things like, "Idea Backlog," "In Queue," "Research/Interview Stage," "Draft in Progress," "In Editorial," "Scheduled," and "Published." Add files by uploading them from your computer, Google Drive, Dropbox, Box, or OneDrive. This is where tools like Trello come in. And why shouldn't we? What is Trello?
  • SALES ENGINE  |  WEDNESDAY, APRIL 20, 2016
    [Google, Process] Are you using the wrong lead-gen model?
    The B2B sales process has changed. To put it another way, content consumption equals digital conversations A conversation is a two-way street, and it doesn’t matter if you start the conversation from a phone call, voice mail, or email, or if a prospect finds you through Google, social media or a referral. They need marketing.
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Google, Process] The Customer Service Arms Race
    New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. Simply put, consumers want to control the process of getting answers. Google and other aren’t far behind in developing customer-service bots as well.
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Google, Process] Measuring Your Marketing ROI and Effectiveness
    But here is the good news: It is getting easier to track marketing results thanks to new technology that far surpasses the limits of Google Analytics. Google Analytics is a great tool, but it only captures the tip of the analytics iceberg. Another way to maximize your marketing ROI is to do research on your target audience.
  • HUBSPOT  |  FRIDAY, APRIL 15, 2016
    [Google, Process] The Benefits of Exercise on Creativity
    To me, creativity is the process of coming up with new ideas and the ability to think outside the box, but I think it also includes taking something that already exists and adding flair and uniqueness to it. Do you think it helps your creative process? You’re feeling pretty good. First things first: what is creativity, exactly?
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Google, Process] Agencies Under Pressure to be More Digital
    Search: Google’s Hummingbird algorithm may now serve listings it thinks users want – based on what part of the funnel they’re in. Quick quiz – do you, or someone in your agency: Know what Google’s RankBrain does? Get excited by tracking results of Google’s right-hand rail changes? over 2015. Digital Work Drives Agency Growth.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Google, Process] The Evolution of the B2B Marketer
    Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. That 60-90% stat referenced above, in which buyers do research in advance of their purchase? Shift in Sales and Marketing Roles. What are their concerns?
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Google, Process] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Content Research. The first step to content production is the research. Google Drive Research. Google Analytics.
  • SALESPREDICT  |  WEDNESDAY, APRIL 6, 2016
    [Google, Process] What is Predictive Marketing?
    zero search interest on Google. The "outside" data can be as simple as a change in industry regulation, a target company receiving funding, or a change in Google search patterns. Prior to 2011, the term "predictive marketing" had almost. Is predictive marketing new? The complex work was performed manually by talented data analysts.
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Google, Process] 7 Powerful Ways to Conduct B2B Buyer Research
    With more access now to buyer behaviors and interests than ever before, marketers can use a variety of methods for buyer research and get a much stronger understanding of their audience — who they are, what their challenges are, and where they need help. These are the most basic aspects of your buyer research. Applying Your Research.
  • ACTIVEDEMAND  |  TUESDAY, APRIL 5, 2016
    [Google, Process] Automated Personalization and the “Zero Moment of Truth”
    Automated Personalization and the “Zero Moment of Truth” Google coined the phrase “Zero Moment of Truth” five years ago in an attempt to describe the moment someone decides he or she wants or needs something. Think A LOT about video – do you think it’s any coincidence that YouTube is the second-most popular search bar on the Internet?
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Google, Process] 7 Powerful Ways to Conduct B2B Buyer Research
    With more access now to buyer behaviors and interests than ever before, marketers can use a variety of methods for buyer research and get a much stronger understanding of their audience — who they are, what their challenges are, and where they need help. These are the most basic aspects of your buyer research. Waste not want not.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 30, 2016
    [Google, Process] Yes, keyphrase research is still important
    Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Everything was done in an attempt to send Google the signal, “Hey, this page is about blue widgets. Keyphrase research was dead. ” The algorithm has changed, but the process stays the same.
  • FATHOM  |  TUESDAY, MARCH 29, 2016
    [Google, Process] The Role of Timeless Literary Devices in Reaching Your Audience
    They give you a unified voice throughout all stages of the buying process. The same process should go into your marketing efforts. ” Google. Build off of this niche offering, do your research, and develop a unique opinion that none of your competitors have owned yet. They apply to your brand identity. Forbes ).
  • BIZNOLOGY  |  MONDAY, MARCH 28, 2016
    [Google, Process] Lead generating machine: is your website actively helping your business grow?
    Research shows a one second delay in page load time could cause a 7% loss in conversions, while also leading to a 16% decrease in customer satisfaction, and 11% fewer page views. Research shows 61% of people read online reviews before making a purchase decision. Ever looked at the star ratings on an app in Google Play ® or iTunes ® ?
  • HINGE MARKETING  |  FRIDAY, MARCH 25, 2016
    [Google, Process] A B2B SEO Strategy to Attract the Right Prospects
    Google is constantly changing the way it indexes and ranks pages in search results. It seems so very covert how Google remains secretive about what works and what doesn’t work to improve those rankings. So take time to learn how to do keyword research effectively. Google has scared some into thinking guest blogging is bad.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Google, Process] Power to the Publishers: Content Is Going Full Throttle
    Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery. The majority of a buyer’s journey is self-directed before they interact with you and they’re doing this research everywhere, even on the go.
  • WRITTENT  |  WEDNESDAY, MARCH 23, 2016
    [Google, Process] 107+ Blog Post Ideas for a Rocket Start
    Similar to a how-to post, an A-to-Z post will comprehensively see your readers through an entire process, be it baking a cake or fixing a bike. 4. Research Post. Videos on popular topics also rank well on Google. With this ultimate list of ideas, you’ll never run out of things to write about. Blog Post Ideas by Post Type. 1.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 22, 2016
    [Google, Process] The Simplest Ways to Make the Best of Content Marketing Challenges
    Developing buyer personas is just the first step in better understanding your target audience and unlocking specific SEO-related insights that can lead to more informed keyword research, competitive review, and link building/social media exploration. Source: Quora ). Source: KoMarketing ). you need to get into the mindset of your customers.
  • JUNTA 42  |  THURSDAY, MARCH 17, 2016
    [Google, Process] Demystifying Content Strategy: Key Takeaways From Intelligent Content Conference 2016
    It helps us make our business processes more efficient. This observation by attendee Michael Andrews, moderator of the Google Plus Content Strategy community, came up in various forms throughout the conference. For example, she was traveling when the Google home page asked if she wanted the page displayed in Hebrew. Andrea said.
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Google, Process] Why Marketing ROI is Never a Guarantee
    That said however, ROI is still the buzzword du jour and because investable resources are limited and must be spent wisely, it’s a concept that continues to hold significant importance and priority in consumers’ decision making processes. needed help so of course, I turned to my long time friend Google and as expected, Google delivered.
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Google, Process] A 5-Step Plan for Finding & Engaging With Influential People Online
    To narrow your focus and identify influencers that you share common ground with, start by grabbing a piece of paper or opening a fresh Google Doc. Researchers found that colored visuals increase people's willingness to read a piece of content by 80%, so try adding a colorful image to your message. Do your research. Entrepreneur.
  • FATHOM  |  MONDAY, MARCH 14, 2016
    [Google, Process] The Mobile First Revolution – Why No One is Waiting for You to Catch Up
    Unlike their older counterparts such as Baby Boomers and Gen Xers, they have been “digitally wired since childhood”, according to Pew Research , and 15% of them rely on smartphones for all online activities. It’s significant because Google has effectively deemed its mobile results pages the standard for user experience.
  • HINGE MARKETING  |  MONDAY, MARCH 14, 2016
    [Google, Process] Content Marketing: A Key Component of Professional Services Marketing Plans
    In both scenarios, the process of matching a firm to a buyer is fraught with inefficiency. The firms are not vetted until late in the process, which means a lot of time is wasted communicating with firms or prospective clients that may not be a good match. And in the process, it can reach a much larger audience. Builds trust.
  • 6SENSE  |  FRIDAY, MARCH 11, 2016
    [Google, Process] Do B2B Buyers Feel Connected to Your Brand?
    Research indicates this might be a dangerous assumption. A few years ago, Google and CEB’s Marketing Leadership Council surveyed 3,000 B2B buyers and compared those responses to marketing research firm Motista’s baseline data on B2C purchasers. Eight times more likely to pay a premium price. Why Perceived Personal Value Matters.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Google, Process] How Digital Plagiarism Detection of Your Content Protects Your Business
    Add to the insult, Google could penalize YOU if it considers the duplicate the original and yours the duplicate. File a report with Google : In Google Webmaster Tools, you can file what is called a DMCA (Digital Millennium Copyright Act) complaint. In today’s online marketplace, content is everything. It happens.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Google, Process] Plagiarism-Proof Your Content Marketing Strategy
    Add to the insult, Google could penalize YOU if it considers the duplicate the original and yours the duplicate. File a report with Google : In Google Webmaster Tools, you can file what is called a DMCA (Digital Millennium Copyright Act) complaint. In today’s online marketplace, content is everything. It happens.
  • SALES ENGINE  |  THURSDAY, MARCH 10, 2016
    [Google, Process] From Baseball to SEO: Transforming your content into an organic search machine
    It was during that process that I realized somewhere along the way that I had unlocked the door to organic traffic in that space,” said Lemas. It took awhile, but ultimately algorithmic changes allowed Google to start recognizing what the content actually was and how it related to other content. Find a way to make that space complete.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Google, Process] The Ultimate Dictionary of Marketing Terms You Should Know
    This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). Since we’re going alphabetically, the last part of the funnel process is first! 38) Google+.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 9, 2016
    [Google, Process] Open Source: Top 100 Influencers and Brands
    If you’re looking at implementing a DevOps process, you’ll want to be using open source. Google. Independent Researcher. Open source is the practice of granting universal access to a product’s design or blueprint, and allowing its redistribution, including subsequent improvements to it by anyone. Open TOP 100 INDIVIDUALS.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Google, Process] Quick Wins to Help Your School's Website Convert Better
    place where prospective students and parents find all manner of valuable information about your school and application process. First, Google keeps getting better at understanding how people actually talk. Early conversion points should center on the content that answers prospects research phase questions. Of course not.
  • SMASHMOUTH MARKETING  |  MONDAY, MARCH 7, 2016
    [Google, Process] TOPO Sales Summit April 7-8, Join Me
    We've recruited an amazing lineup of speakers from companies like Google, LinkedIn, and Box. We are a research, advisory, and consulting firm that studies the fastest growing companies on earth. They buy technology ahead of defining strategy and process. I'll be attending the TOPO Sales Summit on April 7-8 in San Francisco.
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Google, Process] 17 Ways to Promote Your White Paper for Lead Generation
    There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Post it out on LinkedIn groups, Facebook, and Google+. That was a lot of work.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 3, 2016
    [Google, Process] 5 Ways to Speed Up Your Content Editorial Process
    So, use this blog as a guide to speed up your editorial process without compromising the quality of your content. Let’s get into the five ways you can speed up your content editorial process: 1. This is a key factor in speeding up your editorial process. Are there any useful research links or existing assets that will help?
  • WRITTENT  |  THURSDAY, MARCH 3, 2016
    [Google, Process] How to Write a Press Release in 4 Easy Steps [+Examples]
    Press releases generally follow a set format that simplifies the writing process. Useful tips: Use good keyword research tools like Google AdWords and Ubersuggest – they will save time and effort and help you find the most relevant keywords for your niche. Wondering how to write a press release? Great Press releases are: Short.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Google, Process] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    While I don’t know what the marketers responsible for your favorite digital campaign actually did, I can say with almost 100% certainty that they spent a large amount of time researching their market, analyzing different pieces of data and building out detailed strategies that helped them blow you away through flawless execution.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2016
    [Google, Process] 16 Essential educational resources for the marketing professional
    Part of Anya Kamenetz’s book is a well-researched manifesto against the necessity of a college education, but the other part is a list of places to gain knowledge outside a classroom. Primer is Google’s tutorial app for marketers. Since it is a Google product, there’s a strong focus on things like Google Adwords.
  • BUZZSUMO  |  TUESDAY, MARCH 1, 2016
    [Google, Process] How to be the Best Answer to Customer Questions: Insights from 600,000 Posts
    Or, assuming there are not too many mountains nearby, do you turn to Google, your team or your social networks? That gives it authority and a high ranking on Google. ’ on Google. The third post on Google by Forbes is headlined “ What is content marketing? ” and has so far received 50 links. Notes on our research.
  • VIDYARD  |  TUESDAY, MARCH 1, 2016
    [Google, Process] Video is The New King of Influencer Marketing
    Schlesinger Associates conducted marketing research in May 2015 that discovered a whopping 84% of marketing and communications professionals had plans to launch at least one influencer marketing campaign in the next twelve months. Thankfully, video can give you a competitive edge and make your rise to influencer fame a much faster process.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 1, 2016
    [Google, Process] How to Use Community Forums to Fuel Your Audience Engagement Strategy
    There are three kinds of forums, and all are extremely valuable for market research: major forums, niche, and company forums. This allows businesses to conduct market research on a very diverse group of people, over a wide array of subjects, to find the right influencers and gauge the best topics to engage their audience. Yahoo!:
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 29, 2016
    [Google, Process] The Content Standard: How We Transformed from Content Marketers to Editors
    Feeling unprepared, unqualified, and scared, I walked into work on my first day as a marketing content specialist and fired off several all-company emails establishing content creation requirements and processes. This wouldn’t be an overnight success—in fact, we expected the whole process to be rough. The Result. Who We Were.
  • ACT-ON  |  MONDAY, FEBRUARY 29, 2016
    [Google, Process] How Smart People Do Social Selling
    According to research from the Aberdeen Group: 6% of the salespeople using social selling as part of their sales process outperformed their sales peers. Several research studies have documented this. Google+. Remember how the buyer is far along in their buying process by the time they talk to a salesperson? Email.
  • HUBSPOT  |  THURSDAY, FEBRUARY 25, 2016
    [Google, Process] Is Your Mobile Website Stressing People Out? A Simple Guide to Improving Page Load Time
    To find a benchmark, HubSpot Research conducted a study analyzing the performance of over 26,000 websites. According to HubSpot Research's study, most websites are not performing so well. Minifying code" is the process of removing unnecessary characters without affecting the website's functionality. And who could blame us?
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Google, Process] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    Aside from these blogs, they also did a little bit of email marketing, created a Facebook account, and used Google Analytics to keep track of it all. So to build out Marco's blog , the folks at Leighton helped Marco do the following: Research and create buyer personas. Setting Up a Blog Strategy. Why start there? The Results.
  • ACT-ON  |  MONDAY, FEBRUARY 22, 2016
    [Google, Process] Tactical Link Building Strategies For 2016
    Links have historically been an important way that Bing, Google and the other search engines understand what your content is about, and validate your website. Links are the single most important ranking factor for Google,” said Scott Hendison, president of Search Commander, Inc., an internet marketing consultancy. First things first.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 21, 2016
    [Google, Process] Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence
    This led to several hours of research into what’s being written about machine intelligence, which is something I like to do anyway. quick bit of Googling led to an article that quoted economist W. probability of computerization, and “Market Research Analysts and Marketing Specialists” with a 61% probability.
  • SALESFUSION  |  THURSDAY, FEBRUARY 18, 2016
    [Google, Process] Inside the Rise of B2B Video Marketing
    For example, a study on video in the C-suite from Forbes and Google found that 75% of executives watch work-related videos on business-related websites weekly (and 52% watch work-related videos on YouTube weekly). Research: How will you keep tabs on the latest trends in video marketing? Process: How will you develop videos?
  • HUBSPOT  |  THURSDAY, FEBRUARY 18, 2016
    [Google, Process] Checklist: How Well is Your School's Site Optimized for SEO?
    Google doesn't like that anymore and it could hurt you. Image alt-text: Google can't read pictures. The alt-text describes the image so Google can index it. Your blog is helpful here. 2) Research Keywords. Research what they're searching for. Here's a great step-by-step process for researching keywords.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 17, 2016
    [Google, Process] IoT 2016: Top 100 Influencers and Brands
    We have conducted research into IoT on our blog back in 2014  and again in 2015  and it’s interesting to compare this new list to our previous ones. “Disruption has already changed the world, with six companies now accounting for 53% of the NASDAQ’s $664 billion market value ( Amazon, Google, Apple, Facebook, Netflix and Gilead ).
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 17, 2016
    [Google, Process] 24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
    To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. This tool is like Google Analytics meets SumoMe meets a CRM. Research Tools. 11) Google Analytics.
  • DISCOVERORG  |  FRIDAY, FEBRUARY 12, 2016
    [Google, Process] Why Sales Is Like a Taco
    Sure, you could spend hours googling various Mexican restaurants to understand the unique demographics and taco offerings of each establishment. Knowing when it’s the right time to pitch your product not only helps make your sales process more effective but also makes the buying process much easier for the prospect. If Acme Inc.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Google, Process] 5 Mobile Insights That Will Change How You Market to Millennials
    Be present in those micro-moments (as Google would say), and make it easy for them to pick up the journey where they left off - when it’s most convenient for them. 2. Mobile isn’t all about browsing and researching. Everywhere you go, millennials are looking down at their phones. What are their views on privacy? consumers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Google, Process] Are marketers getting lost in the Dark Funnel?
    Forrester Research report from way back in 2007 predicted a transformation of the buyer’s journey was underway and the traditional sales funnel had “outlived its usefulness.” Mining data from the role of influencers in the customer journey is a multi-step process: Identifying influencers is the first step.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Google, Process] B2B Video Marketing Done Right
    It adds value as an asset in the new customer onboarding process. It can make complex concepts or processes easier to understand. It offers an ‘exclusivity’ appeal, depicting internal processes, back-of-house staff, and corporate culture-building activities. An Insider’s Look/Process. Informative. Explainer.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Google, Process] AEC Website Design Trends - The New Normal
    Hinge’s research has shown that over 80% of professional service buyers check out a firm's website during the business development process. Trend #4: The I nfluence of Google’s Material Design. Its only a matter of time before Google finds a way for us to sign up for a new direct-to-brain connection.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Google, Process] 6 Ways That Nonprofits Can Improve Their Keyword Research
    When your organization is easier to find on Google and Bing, you’ll generate more visibility around your work. To understand this difference, take a look at the following examples of long-tail keywords: “keyword research tips for nonprofits”. You’ll need to do some research to ensure that you’re taking the right steps forward.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Google, Process] What to expect when you’re expecting #MarTech next month
    In collaboration with SapientNitro, we’ll also be conducting the next edition of the CMTO study — the most definitive research to date on the marketing technologist profession. We’re 6 weeks away from the next MarTech conference in San Francisco. If you like what you read here, please register this week to reserve your seat.
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Google, Process] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    This term is a catch-all for the culture, messaging and other advertising, positioning, processes, and (even more squishy) the relationship with the customer that gets developed over the years, and that is passed on to future generations ( and customers ). And if you’re big enough, the saying goes, the paint is always on sale. Volvo = safety.
  • DISCOVERORG  |  FRIDAY, FEBRUARY 5, 2016
    [Google, Process] 3 Tips for Embarking on an Account-Based Selling Program
    Once the contact is initiated, the process of continuous research on both the company and the contact(s) should stay at the top of a rep’s priorities. No sales team has time to collect and process every new project or initiative, personnel change, and news item for every single prospect. As seen in the Cloudera study, ABS works.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 3, 2016
    [Google, Process] Planning Your Content: The 3 Stages of the Buyer’s Journey
    Third, I researched my top choice more in depth, and finally did a test drive with an actual salesperson (my mind was close to made up at this point). In a report by Google and Millward Brown Digital, 71% of B2B buyers start their research with a simple generic search - just like I did! Source: newscred.com. 1. Awareness.
  • SNAPAPP  |  TUESDAY, FEBRUARY 2, 2016
    [Google, Process] Planning Your Content: The 3 Stages of the Buyer’s Journey
    Third, I researched my top choice more in depth, and finally did a test drive with an actual salesperson (my mind was close to made up at this point). In a report by Google and Millward Brown Digital,  71% of B2B buyers start their research  with a simple generic search - just like I did! Source:  newscred.com. 1. Awareness.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Google, Process] 8 Things to Do Before Interviewing Someone for Your Team
    Hiring the right talent for your organization has a direct impact on maintaining your competitive edge, so it is crucial that you don’t screw it up by short-changing the preparation required for the interview process. Go ahead, Google “job interview tips” and within.27 Explain your interview process and technique. Refrain.
  • HINGE MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Google, Process] Developing Your Firm’s Next Generation of Industry Experts
    Hinge’s research team conducted an extensive study in 2015 to better understand these changes. It was a matter-of-fact process from referral to initial contact. More likely they did some initial online research online about you. “Google” them], and 59.9% Two major changes of note are. search online [e.g.
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Google, Process] 11 Top Tips For Developing YouTube Influencers
    And the process has established best practices which can be repeated for ongoing success. But because of its integration into Google search and its own powerful search engine (No. Thus marketing automation helps make visible the attract process that begins the customer funnel. Long-Tail Discoverability. The Real McCoy.
  • ACT-ON  |  TUESDAY, JANUARY 26, 2016
    [Google, Process] Once is Never Enough: How to Repurpose Content Like a Boss
    The marketers that make repurposing a habit tend to do it more often, and more effectively, as Curata discovered when they did research for the graph below: 29% of the most successful content marketers have developed a specific process for reusing and repurposing their content. Three Google+ updates. A few minutes of a webinar.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 21, 2016
    [Google, Process] How to Write Blog Posts Faster – and Better
    If you’re in the business of regularly writing content on behalf of clients or for your company, you’ve likely gotten your process down to a science. Maybe you keep your notes and ideas organized in Evernote or Wunderlist or Google Keep (or many others) so that you’re able to dive right in when you sit down to your computer. Research.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Google, Process] 8 Ways to Improve Your Online Content Marketing
    buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. For example, when it comes to snackable video, research from Animoto finds that 83% of consumers prefer videos that are five minutes or less in length. Good question. Isn’t it your lucky day.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Google, Process] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Use an agency dashboard to modernize the process with integrated tools. Scope of Services – This portion is usually spelled out in a separate schedule and includes a list of services the agency agrees to be responsible for, including research, writing, design work, illustrations, layout, messaging and more. So why do it now?
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Google, Process] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    The phrase ‘social media marketing’ has not been officially defined, however the terms ‘social media’ and *‘marketing’ are both clearly defined and this is where we can draw our conclusion that social media marketing is a process where websites gain attention or traffic through social media sites. What Are Social Networks?
  • ACT-ON  |  MONDAY, JANUARY 11, 2016
    [Google, Process] Four Trends Elevating Marketing as the Key Business Engine
    Value of Internet as a research platform. Because of the large deal sizes, this process necessitated the involvement of certain key people for the successful closure of the deal: Top-level executives from the prospect’s side, with the authority to sign off on a big purchase. The role of the Internet as the research platform.
  • ACT-ON  |  FRIDAY, JANUARY 8, 2016
    [Google, Process] Making SEO a Priority During Website Launch Planning
    This involves extensive planning, research, and monitoring, and you’re still bound to have some ‘gotchas’ along the way. Kanban is a technique for managing a software development process in a highly efficient way” via Kanban Blog. Many online resources exist; we encourage you to take the time to get to know the process.
  • HINGE MARKETING  |  TUESDAY, JANUARY 5, 2016
    [Google, Process] The Digital Divide in AEC Lead Generation Strategies
    They prefer to do their research themselves ahead of time and select 5-8 companies to ask to bid. Whether your excellent reputation got you a referral or Google ranked you well for a keyword; prospects are searching for you online and starting their buying journey there. From there, they will interview the top 2-3 firms.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 4, 2016
    [Google, Process] Sales Playbooks: Taking the Guesswork out of Sales Enablement
    Our recent Research Report examines how Best-in-Class companies deploy sales playbook solutions in order to arm their reps to win and maximize sales quota attainment. Our research provides crowd-sourced recommendations that map peak sales performance to specific decisions winning sales teams make around processes and applications.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Google, Process] 4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them)
    If a potential donor or supporter Googles your nonprofit, only to find a Facebook page where the latest post is from 2012, it doesn’t inspire confidence in the organization. During this planning process, you should also formalize your social media strategy. To achieve both in 2016, marketers will need to become more savvy than ever.
  • ACT-ON  |  WEDNESDAY, DECEMBER 30, 2015
    [Google, Process] Travel Marketing: 5 Steps to Seed the Micro-Moments That Drive Decisions
    Google calls the act of pulling out our phones and searching for videos, photos, or articles about a destination a “micro-moment.” It is the moment when a traveler is actively seeking, planning and dreaming about traveling. Google’s research highlights the circuitous route that vacationers take to the booking button. Want to Go.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Google, Process] 12 Warning Signs Your Website Redesign Could End In Catastrophe
    For many businesses, the most basic notion of having a website in the first place can be rooted in the idea of popping up on page one of Google and other search engines. Instead, focus on using the specific language your marketing personas will use to research a problem that you can solve. Why do you want the items on your wish list?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 29, 2015
    [Google, Process] KoMarketing Year in Review: Top Posts from 2015
    It is a testament to the hard work team members have put into the process in building engaging content and online communication throughout this past year. Well researched lists almost always do well. Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo. TOP 10 KOMARKETING BLOG POSTS OF 2015.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Google, Process] How to Find the Right Co-Marketing Partner
    image Source: SEMrush. 5) Google the company. To make sure you don’t start working with a partner who is on the verge of bankruptcy, Google the company and check out the first few pages to see what comes up, as well as the “News” section. but it's not always an easy job. Oftentimes, it's a struggle. Let's get to it.
  • HUBSPOT  |  SATURDAY, DECEMBER 26, 2015
    [Google, Process] A Guide to Active Listening: How to Earn People's Trust Using Your Ears
    With a quick Google search and some browsing, people can gather as much information about a product as a salesperson has. Dr. Carl Rogers, one of the founding fathers of psychotherapy research, originated the concept of “reflective listening” in the 1940s. This post originally appeared on HubSpot's Sales Blog. What is Active Listening?
  • BUZZSUMO  |  MONDAY, DECEMBER 21, 2015
    [Google, Process] 50 Things We Learnt About Content Marketing This Year
    At BuzzSumo we love research and data. 2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports. Research is important as it can provide insights into content trends and how we can improve our content to generate better results. Content marketing strategies. Altimeter ).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 18, 2015
    [Google, Process] What Lies Ahead in 2016 and Other Mobile Marketing News
    Google: Demographics Not As Good As Intent (Search) For Mobile Targeting. Facebook’s rich demographic and interest-based data have made it a powerful marketing platform and the major challenger to Google. An external information search is the process of utilizing information from outside environment. Apps go mainstream.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Google, Process] Your Website is the Hub of Your Firm’s Online Presence
    We know from research that a professional services firm’s website is firmly wedged into its business development process. ” Our research does show that the “team leadership” pages are one of the most popular sections on professional services sites. Why are you building a new website? Sound familiar?
  • ACT-ON  |  MONDAY, DECEMBER 14, 2015
    [Google, Process] Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change
    We holistically look at an organization’s people, processes, technology, metrics and policies through our 5 Lenses approach to improving supply chains. We go through an approval process with our practices prior to sending anything. Since we can see their research, we can open up the conversation around that. Paul Adamson.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Google, Process] How to Use Data to Create More Relevant Content
    In fact, research reveals that B2B companies who blog receive 67% more leads than those who don't. To help you figure out how to use data to inform your own content ideation process, I've come up with a plan. Once you figure out your main keywords, type each one into Google and look at the suggestions at the bottom of the page.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 10, 2015
    [Google, Process] 5 Places B2B Marketers Can Find Blogging Inspiration
    They want to make it interesting, without being cheesy or too pushy in the sales process. While Google famously made a lot of users’ keyword search data (not provided) a few years back, that doesn’t mean all search data is lost. All it takes is some research and a little bit of poetic inspiration. Customer Service Communication.
  • ACT-ON  |  MONDAY, DECEMBER 7, 2015
    [Google, Process] What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey
    Buyers willingly, happily spend a considerable amount of time online researching their options. needing a new furnace or a new logistics vendor) they will begin their research online and, increasingly, will make their purchase online. This year, shoppers spent $5 billion on themselves in the first 90 minutes, and more than $14.3
  • JUNTA 42  |  SATURDAY, DECEMBER 5, 2015
    [Google, Process] This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?
    Finally, Google Plus gets a makeover, but should marketers invest time there? New ways to find and stream app content (31:00): When Google got started, search was focused on finding the best information on websites. Meet the new Google Plus (36:21): Google+ continues to evolve, TechCrunch reports. It depends. Yahoo!
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