HINGE MARKETING | THURSDAY, FEBRUARY 26, 2015
[Google, Process] How to Use LinkedIn for Business Development
Our research on 1,028 professional services buyers shows that six in ten now turn to social media to check out firms before they purchase. You want to find groups that appeal to each of the people who play a role in the decision-making process, broadening your reach. The importance of networking has not gone away. On LinkedIn?
WEBBIQUITY | TUESDAY, FEBRUARY 24, 2015
[Google, Process] 48 Phenomenal SEO Guides, Tips & Tactics
Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. But change is.”
MADISONLOGIC B2B WHITE PAPERS | MONDAY, FEBRUARY 23, 2015
[Google, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
conventional search engines such as Google and Bing. before they enter the active sales process. to a salesperson until they’ve conducted independent research. At every level of the sales process, interactive online. salesperson with the final stages of the sales process. Belong In Every Content. The contenders?
MADISONLOGIC B2B WHITE PAPERS | MONDAY, FEBRUARY 23, 2015
[Google, Process] Closing the Loop on Social Leads
What’s more: Tweets and Facebook posts are indexed by search engines like Google. process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. Indeed, building and. So, as social. business. Tips & Tactics.
HINGE MARKETING | MONDAY, FEBRUARY 23, 2015
[Google, Process] Top 5 Business Challenges for Management Consulting Firms
So we got down to research. Diving into the Research In order to find the answers, the Hinge Research Institute conducted a study of over 530 professional services firms. For those seeking the full, multi-industry story, we’ve made the complete research report available for free online. On Google+ or LinkedIn?
B2B MARKETING UNPLUGGED | MONDAY, FEBRUARY 23, 2015
[Google, Process] To Everything Spin, Spin, Spin
Fire your market researchers. This is the difference between having lots of data (research) and knowing what it means (analysis). 'I very much doubt there is a marketer in North America who has not attended a presentation by someone who worked on the first Obama campaign. It’s okay, it’s even healthy to p**s some people off. Nailed it.
FATHOM | FRIDAY, FEBRUARY 20, 2015
[Google, Process] 9 Signs It’s Time for a New Manufacturing Website
With new technology meant just to simplify this process, it can be effortless for you to update your website. If you are keeping an eye in Google Analytics and seeing that your bounce rate is going up day by day or month by month, this is a key indicator that either your site is not easy to use or people are not finding what they need.
VOICE-BASED MARKETING | THURSDAY, FEBRUARY 19, 2015
[Google, Process] Tracking Mobile Call Conversions from Google Call Extensions
So much so that industry research firm BIA/Kelsey projects that calls in the U.S. Call recordings, how callers navigate through IVR menus, and the geo-location of the caller all provide useful signals in this process. The post Tracking Mobile Call Conversions from Google Call Extensions appeared first on Ifbyphone.
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 19, 2015
[Google, Process] 5 Super Simple Ways to Show Your Readers You Understand Them
This may seem like it involves a good deal of research on the front end. can’t tell you how many times I’ve Googled the most mundane questions (anything from “What happens when a toddler swallows a button?” We also include a link to our client’s contact form in each article to make the process even easier. But guess what?
MARKETING ACTION | THURSDAY, FEBRUARY 19, 2015
[Google, Process] Social Selling 101 – 3 Social Technologies To Get You Started
When you start out social selling , don’t automate any of your processes. Note: we aren’t making rockets with this piece of the sales process, but you will need to automate as your following increases. Buffer can connect you to LinkedIn, Google+, Facebook, & Twitter. Use Riffle (By CrowdRiff) to research people.
HUBSPOT | WEDNESDAY, FEBRUARY 18, 2015
[Google, Process] How to Play to Your Strengths in a Job Interview: Tips for Every Personality Type
Asking questions demonstrates the research you''ve done as well as your cultural fit for the team. quick Google search will reveal hundreds of thousands of posts and articles aiming to address this one common interview question. These learning styles stay with us into adulthood and continue to influence the way we process information.
B2B MARKETING UNPLUGGED | TUESDAY, FEBRUARY 17, 2015
[Google, Process] Why We Need to Shut Up and Let Our Customers Buy Something
That’s when the Corporate Executive Board announced that B2B buyers were getting through almost 60% of the process without contacting a sales rep. More than a few startled Squirrels were heard to drop their nuts that day and, not long after, Scott Gillum in Forbes proclaimed that “57 percent of the sales process just disappeared.”
HUBSPOT | MONDAY, FEBRUARY 16, 2015
[Google, Process] How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer
Step 2: Research. This research should occur before the actual creation of content because significant media outlets and influencers in an industry can act as sounding boards or, better yet, contributors to that content. Knowing your KPIs from the outset will simplify the measurement process. Step 1: Know Your Promotion Options.
HINGE MARKETING | WEDNESDAY, FEBRUARY 11, 2015
[Google, Process] Lead Nurture Drip Email Campaigns 101: Getting Started
Buyer stages go hand-in-hand with the buying process You’ll also need to keep in mind the stages a lead goes through in buying your services, as lead nurturing should match up with the buyer’s process. To determine the right frequency for your firm, consider the length of the buying process. On Twitter+ or LinkedIn?
CMO ESSENTIALS | WEDNESDAY, FEBRUARY 11, 2015
[Google, Process] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
Did marketers in earlier eras use the research, data, or information they had available to inform their decisions? You now have access to many tools like wordpress and google analytics that allow you to launch and market a site with little technical or analytical ability. Technology and analytics refine that process. David T.
CRIMSON MARKETING | MONDAY, FEBRUARY 9, 2015
[Google, Process] 5 Ways To Battle Increasing Pressure on Marketing
” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. ” For example, “at Google, lead times for new products are continually shrinking. ” .
MODERN B2B MARKETING | MONDAY, FEBRUARY 9, 2015
[Google, Process] How To Boost Conversions With Personalized Remarketing
Today’s consumers have access to a staggering amount of information and tend to do a lot of research before taking action. Share your process in the comments section below. 'Author: Mike Tomita Most of the traffic that comes to your website will not convert, or even take an action you’d like them to take.
HUBSPOT | MONDAY, FEBRUARY 9, 2015
[Google, Process] How to Research Blog Topics: A Step-by-Step Process
'Conducting research is an essential part of writing quality blog content. But doing research can be very time consuming if you''re not sure what you should be looking for and how to look for it. In this post I will take you through a four-step process for researching your blog posts. Google Related Search.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, FEBRUARY 9, 2015
[Google, Process] Your marketing success may hinge on Gray Social Media
In a recent post, I pointed to research that shows that as much as 70 percent of social sharing is unknown to us. A study commissioned by Google shows that your most-loyal audience is more than 250 percent more likely to transmit your content and 200 percent more likely to make purchases from your company. These Gray social media.
VOICE-BASED MARKETING | THURSDAY, FEBRUARY 5, 2015
[Google, Process] 5 Reasons to Be Aware of Native Advertising
Research shows an estimated $7.9 In an age of smaller screens, information needs to be easy to process: enter feeds and a growing opportunity to integrate native advertising into our overall mobile experience. 'Native is a term we’ve been hearing more and more in the marketing world over the past couple of years. Not necessarily.
CMO ESSENTIALS | WEDNESDAY, FEBRUARY 4, 2015
[Google, Process] Top-Funnel Marketing: Why You Should Treat Your Product Like Dirt
We marketers don’t have the luxury of just sitting around while prospects google our company name or search out our keywords until we hit our goals. That’s why research shows that marketers who align their marketing content to provide such buying stage information and thought leadership enjoy 73% higher conversion rates vs. those who do not.
HUBSPOT | FRIDAY, JANUARY 30, 2015
[Google, Process] 10 Excel Tricks Every Marketer Should Know
The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. Regression analysis is a statistical process that compares the relationship between different variables in a sample. They make long manual processes simple by automating them. Google, Hubspot, Salesforce.com).
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 28, 2015
[Google, Process] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). Understanding what your audience is searching in Google is critical, and simply answering those questions can help you leaps and bounds with SEO.
BLOG MY CALLS | TUESDAY, JANUARY 27, 2015
[Google, Process] Discover the 5 Steps to Help You Profit with Google Adwords
'Do you know why businesses lose money with Google AdWords? Whether you are new to Google AdWords, or want to optimize your campaigns to improve ROI, this blog post is for you. If you want to be successful with Google AdWords you absolutely must have a system and a process to set up, monitor, and then optimize your campaigns.
KEO MARKETING | TUESDAY, JANUARY 27, 2015
[Google, Process] Top 10 B2B Inbound Marketing Predictions for 2015
Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Marketers can then steer users toward a specific destination (online or in person) early in the decision-making process. Mobile/Local Growth Continues to Dominate.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 27, 2015
[Google, Process] Four ways augmented reality will be coming to your workplace soon
'Pulling the plug on Google Glass had to be a disappointment to many people, especially those who put their heart into the Glass Explorer advocacy program. For the past year, I have been working on a research project for the US Air Force examining best practices on technology applications to labor-intensive manufacturing processes.
VOICE-BASED MARKETING | MONDAY, JANUARY 26, 2015
[Google, Process] How to Create Stellar Video Content for Marketing in 2015
Research and purchase a high-quality camera for your marketing team and think of it as an investment. It’s best if this room becomes a dedicated studio in your office to simplify the production process. 'In 2017 video will account for 69% of all consumer Internet traffic ( Cisco ). Video is not only growing – it’s effective. Not good.
VIDYARD | MONDAY, JANUARY 26, 2015
[Google, Process] Using Video to Turn Website Traffic into Leads
Research shows that 80% of site visitors will watch a video, while only 20% will read content. To understand the importance of video in the sales process, we have to think about how customers behave today. According to research from Sirius Decisions, they are taking much longer to be ready. Customer Behavior Today.
MARKETING ACTION | FRIDAY, JANUARY 23, 2015
[Google, Process] SEO Basics + a Checklist for Content Marketers
At the end of the process, you might be so excited to finally hit “publish” that optimizing your content for search engines may be the last thing on your mind. Next, review Google AdWords for keyword volume. By looking up the metrics (which is a very quick process) you can narrow down on your central keyword phrase.
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 22, 2015
[Google, Process] 8 Steps To A More Effective B2B Content Marketing Program
To make it more business and SEO-specific, consider adding the following information and values to this process: Topic / Idea. We use Google Drive for the majority of this collaboration but Basecamp and Evernote Premium are fairly low cost options collaboration options as well. Editorial Calendar Templates in Google Docs.
CMO ESSENTIALS | THURSDAY, JANUARY 22, 2015
[Google, Process] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
'Have you ever received a resume from a marketer that you just knew, at a glance, would not proceed in the hiring process? If the writing isn’t concise and straight-forward, chances are the candidate’s thought process isn’t either. Here are seven red flags to watch for when looking at candidate resumes for your marketing team.
HINGE MARKETING | WEDNESDAY, JANUARY 21, 2015
[Google, Process] 5 Lead Generating B2B Website Trends
Our research has shown that high growth firms consistently rate the effectiveness of content, and specifically online content, higher than average growth firms. On a smaller screen, details of a desktop version of a website can be distracting or difficult to process. On Google+ or LinkedIn? How can your firm get there? 5) Video.
VOICE-BASED MARKETING | WEDNESDAY, JANUARY 21, 2015
[Google, Process] Top 5 Display Advertising Challenges With Tips on How to Improve Results
To make your campaigns effective you need to face challenges head on with research, time, and effort. Whether this is through a programmatic process (less control) or manual process (more time consuming), this is key to ensuring your ads appear in the RIGHT places, not just everywhere on the web. Challenge 3: Banner blindness.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 20, 2015
[Google, Process] The state of the nation on SEO, content strategy and earned media
'I’m working on an exciting new book project and as part of my research, I had the opportunity to interview Lee Odden , CEO of TopRank Marketing and the author of Optimize , one of my favorite business books of the past five years. don’t think that can be a completely automated process by any means. Can you scale?
HINGE MARKETING | MONDAY, JANUARY 19, 2015
[Google, Process] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
Fortunately, the wealth of research and success stories available online can make this process a lot easier. Marketing department research helps to gather data – like the sometimes vast gulfs between potential clients’ top priorities and what a firm believes is most important to them. On Google+ or LinkedIn?
HUBSPOT | MONDAY, JANUARY 19, 2015
[Google, Process] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
You need to dedicate more time to researching and write the best and most engaging content you can. Here are some ways to repurpose your well-researched blog posts to capture a more engaged audience for your business. Writing a well-researched blog post gives you an enormous amount of content at your fingertips. Bonus Tip.
VERTICAL RESPONSE | THURSDAY, JANUARY 15, 2015
[Google, Process] Why You Should be Using Product Listing Ads Right Now
'Comparison shopping sites like PriceGrabber , Nextag , and search engines like Google and Bing allow people to research, compare, and check the availability of products all at once. Google requires you to also set up a Google Merchant account before you’re able to create Google Shopping Campaigns.
B2B MARKETING INSIDER | THURSDAY, JANUARY 15, 2015
[Google, Process] How To Plan And Build A Successful Content Marketing Strategy
Backed by research and our own customer engagements, I covered. The Content Marketing “Rule of Thirds” And I talked about the budgeting process for your overall budget and for your content budget. 'Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 ” ~ IDC.
MARKETING ACTION | THURSDAY, JANUARY 15, 2015
[Google, Process] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
You’ve probably seen the stat (and there are a few variations depending on the research firm that did the study, but they’re distinctions without a difference): Somewhere between 60% and 90% of people use a search engine to begin researching a product or service. Forrester Research, Jul 2013). TACTIC 1: Search Marketing.
HUBSPOT | THURSDAY, JANUARY 15, 2015
[Google, Process] 15 Important Ways to Use Case Studies in Your Marketing
You''ll also probably do some online research to see what others are saying about said product or service. Most customers know that a little online research could spare them from a bad experience and poor investment of your budget. Get Inspired: Google’s Think With Google is an example of a really well structured case study page.
HUBSPOT | WEDNESDAY, JANUARY 14, 2015
[Google, Process] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
The trouble was that everyone wanted listings sponsored by Google AdWords, not Ask Jeeves. I''d watch people spend 20 or 30 minutes playing with the machine and creating these cards for their friends and family, and becoming immersed in this process. What did they do there? What did they like and not like? Follow @AaronGoldman. Limos.
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 13, 2015
[Google, Process] 10 of the Most Successful B2B Blog Post Themes
These three words are critical to the content marketing process from start to finish. Today, I’m going to focus on the “ review ” component of the writing process, as it can be a great way to generate new content ideas with confidence that they will perform at high levels. 12 Questions to Ask When Performing SEO Keyword Research.
WEBBIQUITY | TUESDAY, JANUARY 13, 2015
[Google, Process] 19 More Outstanding Social Media Marketing Guides
In addition to the “Big Four,” the findings and associated infographic looked at SlideShare (the “new kid on the block”) as well as “niche players” Google+, Pinterest and Instagram. ”), StumbleUpon, Google+, Triberr, and Facebook. Image credit: KISSmetrics. Twitter between 1:00 and 3:00 p.m.).
MARKETING ACTION | TUESDAY, JANUARY 13, 2015
[Google, Process] What It Takes to Optimize Your Brand’s Organic Search Visibility
Then, we started hearing about a bunch of new Google algorithm updates named after animals that were rendering these old tactics ineffective. The upshot for searchers of all these Google renovations was plain to see; you likely noticed around this time that the search experience was improving across the board. The On-Page Factors.
HINGE MARKETING | FRIDAY, JANUARY 9, 2015
[Google, Process] Understanding Your B2B Website: 10 Key Terms to Know
Before Googling, researching social media profiles, or asking a colleague, buyers will go to your website to begin learning if your firm is the right fit. The process of affecting the visibility of a website in a search engine's "natural" or "organic" search results. On Google+ or LinkedIn? to one’s inbox.
BIZNOLOGY | FRIDAY, JANUARY 9, 2015
[Google, Process] From “digital first” to “digital everyone”
Everybody is talking about how brands should become even more digital, how processes have to be digital, and of course, how a digital way to perform has to be established. At the same time, people with decision making authority in brands make huge statements on how important Facebook or Google is for their brands. They will remember.
B2B LEAD BLOG | WEDNESDAY, JANUARY 7, 2015
[Google, Process] Marketing Big Data: Start this Year with a Plan
After doing thousands of Data Health Assessments we’ve found that on average companies are missing as much as: 70% of the industry data needed for segmentation, nurturing and targeting. 80% of the employee & revenue data needed for routing, targeting & segmentation. 60% of phone to help scale the selling process. Which 25%?
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 6, 2015
[Google, Process] There Is No One Size Fits All B2B SEO Program
In this blog post, I will discuss four themes to consider when determining the type of search engine optimization program that will hopefully lead to B2B online marketing success, and what to gauge in an SEO partner during the evaluation process. Basic keyword research review. Google Algorithm Change History via Moz. BuzzSumo.
WEBBIQUITY | TUESDAY, JANUARY 6, 2015
[Google, Process] 27 (of the) Best Social PR Guides and Tips of 2014
And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. Guides to PR and Influencer Research. Is there still a role for press releases?
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 6, 2015
[Google, Process] What will replace Facebook? Six considerations
This is one reason why Google+ struggled to be mainstream. Research shows that even Millennials are diversifying their social media use but not leaving Facebook entirely. The investment Facebook has spent billions of dollars on software development and the extraordinarily complex processes that make it work. Instagram. WhatsApp.
HINGE MARKETING | MONDAY, JANUARY 5, 2015
[Google, Process] The Top 10 Benefits of Using Social Media Marketing for Business
Our recent research on 1,028 professional services buyers makes the trend clear: About 60% of today’s buyers check out professional services providers on social media – and social media has eclipsed formal references as a source of information. 8) Social media can be used to conduct research. Does this sound like your firm?
MARKETING ACTION | MONDAY, JANUARY 5, 2015
[Google, Process] 87 New (Really) Marketing Automation Stats
Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Research reports (59%). use Google.
HUBSPOT | FRIDAY, JANUARY 2, 2015
[Google, Process] How to Build and Manage a Team of Remote Writers
Here’s a general overview of our process, which you may find helpful as you build your own remote teams. The process of providing high quality content to our clients begins with hiring exceptional writers and other content creators that can live up to our customers’ expectations. Preliminary research that helps our writers get started.
HINGE MARKETING | FRIDAY, JANUARY 2, 2015
[Google, Process] The Road to Revenue, Part 3: The Content Marketing Toolbox
Our research shows a major difference in the way high growth and average growth firms approach content and digital marketing more broadly. What’s more, the research shows companies that blog regularly see 50% more traffic and 70% more leads. The same goes for Twitter and web analytics. This is called the Lead Nurturing Model.
KOMARKETING ASSOCIATES | TUESDAY, DECEMBER 30, 2014
[Google, Process] Our Favorite Online Marketing Blog Posts and Articles of 2014
The Ideal Length of Everything, Backed by Research. You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here. Content Promotion is a crucial part of the online marketing process. From Casie Gillette. Definitely worth bookmarking. From Brendan Cottam.
WEBBIQUITY | TUESDAY, DECEMBER 30, 2014
[Google, Process] 22 Noteworthy Content Marketing Guides and Tips
According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 'Content marketing is a hot topic. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Image credit: Intergage. What role does visual content play?
HUBSPOT | MONDAY, DECEMBER 29, 2014
[Google, Process] How to Create a Successful Blog Strategy: A Step-by-Step Guide
Check To help you get started, here''s a nine-step process for creating a successful blog strategy for your business. Once you''ve arrived at detailed descriptions of your ideal customers, you''ll need to research their behavior so you can adapt and tailor blog content for their biggest challenges, interests, and curiosities. Editing.
HUBSPOT | WEDNESDAY, DECEMBER 24, 2014
[Google, Process] 15 Business Books Every Aspiring Entrepreneur Should Read
Not sure where to start your research? Here Mark Stickdorn highlights the importance of human-centered design and discusses methods for customer and design research. Whether that success translates into a sound business with engaged and happy customers or a major acquisition from Google, it’s safe to say this book is a worthwhile buy.
HINGE MARKETING | THURSDAY, DECEMBER 18, 2014
[Google, Process] The Top 5 Business Challenges for Accounting & Financial Services Firms
Recently, the Hinge Research Institute surveyed 530 professional services firms of many different industries and firm sizes, as part of an ongoing study of professional services firms and how they grow. Our research shows that it’s possible to cultivate Visible Experts in your firm through a program of consistent, replicable techniques.
MODERN B2B MARKETING | TUESDAY, DECEMBER 16, 2014
[Google, Process] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
The importance of our ability to collaborate with other functions — IT, finance — and embrace the need to set up cross-functional decision-making processes cannot be understated. Number three is the explosion in marketing technologies that at least hold the promise of transforming the marketing process. Google does it.
WEBBIQUITY | TUESDAY, DECEMBER 16, 2014
[Google, Process] 23 Outstanding Social Media Marketing Guides
Social Media Trends for 2014: New Research by Social Media Examiner. Frequest best-of honoree Belle Beth Cooper reports on research showing the best times of the day and week to post updates on Facebook and Twitter; to send marketing emails; and to publish blog posts. How are social media marketing best practices evolving?
EARNEST ABOUT B2B | TUESDAY, DECEMBER 16, 2014
[Google, Process] Should your business be vlogging? Can it fit into your B2B marketing strategy?
In fact, over 1million advertisers are now using YouTube’s Google ad platforms. With its conversational approach and human element – be sure to give your business a likeable and friendly face – a vlog could be the key to speeding up this trust-building relationship process. Simple’. So, Vlogging is big business. Emotional Resonance.
BLOG MY CALLS | WEDNESDAY, DECEMBER 10, 2014
[Google, Process] 18 Unexpected Formulas to Increase Website Conversions
So if you haven''t got Google Analytics or some analytics software on your site, go ahead and add it even if you''re not going to be looking at it right now because what it does is it stores a history of the way people use your website, and you can go back to that and ask people questions over time as you become more and more conversion oriented.
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 10, 2014
[Google, Process] The 19 Best Content Marketing Blogs From 2014
The Ideal Length Of Everything Online Backed By Research – by Kevan Lee on The Buffer Blog. In this article Kevan talks about the pressure of writing a blog post about writing the perfect blog post> But then provides some amazing research, perspectives and ideas to help you write the best blog post. 'Yep that’s right!
HUBSPOT | TUESDAY, DECEMBER 9, 2014
[Google, Process] 9 Ways Interior Designers Can Reach New Clients Using Houzz
We know this – people search online for everything, and reviews are becoming more and more important in the decision-making process. Categories and profiles are indexed by Google. So, do your keyword research and spend plenty of time writing great descriptions for everything you add to Houzz. Who Should Use Houzz for Marketing?
HINGE MARKETING | TUESDAY, DECEMBER 9, 2014
[Google, Process] Top Trends in A/E/C Marketing for 2015
The mobile revolution has crossed the “halfway mark” in the United States, and is well on its way to becoming a truly global trend: Pew Research reports that 58% of American adults have a smartphone and 42% of American adults own a tablet computer. You can imagine why such a process is important. On Google+ or LinkedIn?
HUBSPOT | MONDAY, DECEMBER 8, 2014
[Google, Process] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
ve explained a thorough process of how to find spots for guest blogging on my own blog, and highlighted some of the key points below, too. If you simply cannot use email, then you may be forced to second-best options such as LinkedIn, Twitter DMs, or Google+ messages. 10) Link to a Google Doc. But how do we actually do it?
MARKETING ACTION | SATURDAY, DECEMBER 6, 2014
[Google, Process] Which Marketing Software Applications Matter to B2B Marketers?
Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. Turning Up the Volume: These Go to Eleven. Clearly, B2B marketers are keeping busy! Ranking What Matters.
HINGE MARKETING | FRIDAY, DECEMBER 5, 2014
[Google, Process] In-Depth Interview vs Online Survey: A Marketing Director’s Guide to Brand Research Data Collection
'When conducting primary research on your firm’s brand , the decisions that you make early in the process can have a ripple effect down the line. Let’s take a look at the benefits and drawbacks of using an online survey instrument versus in-depth interviews (IDIs) when considering conducting primary brand research.
VOICE-BASED MARKETING | THURSDAY, DECEMBER 4, 2014
[Google, Process] Top 5 Tools for Enterprise Marketing Teams
Tools that automate manual processes and help prove and improve ROI are the most valuable tools a marketer has. did some research and started using Raven Tools. Conceptualizing, writing the content, and designing the visual elements is a difficult process that requires input from several team members and often has many moving parts.
FATHOM | TUESDAY, DECEMBER 2, 2014
[Google, Process] The Ultimate 2015 SEO Redesign Checklist
The SEO checklist below takes into account Search Metrics annual breakdown of Google’s ranking factors (and the estimated weight of each), as well as Fathom’s own SEO predictions for 2015 (and our thoughts on which factors will be most important). 'If you’re planning on a website redesign heading into the new year, read on! but it’s worth it.
VOICE-BASED MARKETING | TUESDAY, DECEMBER 2, 2014
[Google, Process] The 5 E-Commerce Mistakes That Could Be Killing Your Sales
According to Google, 61% of customers believe it’s important that businesses give them a phone number to call, and 33% would be less likely to refer brands that don’t provide a number. Choosing the Wrong Shopping Cart Before you choose a shopping cart for your site, do some research. and even appliances, cars, and more.
WEBBIQUITY | TUESDAY, DECEMBER 2, 2014
[Google, Process] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. The Google+ platform has 67 percent male users. 33% of clicks from organic search results go to the top listing on Google. At the other end of the scale are legal (9%) and market research (8%).
MARKETING ACTION | TUESDAY, DECEMBER 2, 2014
[Google, Process] How to Create an Editorial Calendar
Google Calendar. Google Calendar can be made into a surprisingly effective editorial calendar. You can also hook up Google Calendar with WordPress. The real power of Google Calendar lies in coordinating with others, so if you’ve got a remote team, it’s appealing. If you have a content creation process (e.g.,
WRITING ON THE WEB | THURSDAY, NOVEMBER 27, 2014
[Google, Process] 10 Great Things for 2014: My Business Blog Gratitude List
Shopping cart systems like Kick Start Cart that make it easy to build a database list that’s easy to segment, broadcast messages, and seamlessly process registrations and purchases. Google that makes it easy to do research and locate information and people. It’ a fairly big holiday in the U.S., The 2.8
EARNEST ABOUT B2B | TUESDAY, NOVEMBER 25, 2014
[Google, Process] 5 principles of Information Architecture & why it matters to marketing
It is linked to each of these and the lines can get blurred but IA has a process of its own which stands apart from these parts of the process. These can be found and listed on Google but provide a less ideal experience for users. This process can help to influence your navigation menus. We need information to survive.
FATHOM | FRIDAY, NOVEMBER 21, 2014
[Google, Process] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
Catering to the unique needs of 5 types of e-commerce shoppers (as identified by the Norman Nielsen Group): Product-focused, browsers, researchers, bargain hunters and one-time shoppers. Being one of the 62% of e-commerce stores that adopted Google’s new ‘Universal Analytics’ between January and July 2014. Download Now.
LEADERSHIP | FRIDAY, NOVEMBER 21, 2014
[Google, Process] Interesting Infographics: The Road to Success through Paid Social Amplification
Is it worth it to use social ads to amplify our message and if so, how effective is it in the lead generation process? Start with Owned media that is tailored to your target audience, structured for maximum readibility and is indepth and well-researched. Google Plus post ads. How can you be heard in all that noise? Reddit Ads.
WRITTENT | THURSDAY, NOVEMBER 20, 2014
[Google, Process] SEO Isn’t Dead: 10 Ways to Use It for Business
As search engines have shifted toward more sophisticated language processing, creating content people love has become absolutely critical. They’ll help you win, regardless of what algorithm updates Google throws at you: 1. Create a Google Local Page. Not every business can sign up for a page on Google places.
THE ROI GUY | TUESDAY, NOVEMBER 18, 2014
[Google, Process] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
'By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision. So what are these insights?
HINGE MARKETING | TUESDAY, NOVEMBER 18, 2014
[Google, Process] 4 Metrics to Track ROI in B2B Online Marketing
You can track prospect interaction and engagement down to individual clicks and page views thanks to tools like Google Analytics, Google Webmaster Tools, and social media monitoring software. Our research shows that 77% of professional firms generate new business leads online. On Google+ or LinkedIn? Impressive, right?
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 18, 2014
[Google, Process] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Google Quality Ratings Guideline (Version 5.0). This document provides instructions on what Google expects search quality evaluators to look for in regards to third-party web content. Software Solutions Used.
EMAGINE B2B BLOG | MONDAY, NOVEMBER 17, 2014
[Google, Process] Why Should Marketers Change To Google Tag Manager?
'Google Tag Manager Is A Tag Management System That Was Developed With The Marketing Person In Mind. With Google Tag Manager, marketers will be able to add, edit or remove marketing and measurement tags without the intervention of webmasters. Well…that statement is mostly true. Just for clarity reasons, “What is a tag?”
CMO ESSENTIALS | MONDAY, NOVEMBER 17, 2014
[Google, Process] How to Achieve the Right Blend of Art and Science for Marketing
It is the creative process that allows us to arrange elements in a way that appeals to people’s senses or emotions. This idea of “artscience” is a concept initiated by David Edwards (professor of Biomedical Engineering at Harvard University and author of “ARTSCIENCE: Creativity in the Post-Google Generation”).
HUBSPOT | FRIDAY, NOVEMBER 14, 2014
[Google, Process] 9 Real-Life Conversion Rate Optimization Tests to Try Yourself
Unless you know they''re happening or want to spend an inordinate amount of time Googling, you''ve got to resort to your imagination to devise new ideas for experiments to run on your website. While I''m sure your imagination is very vivid, we figured we could do some of the research legwork for you. The result? Spoiler: It did.
ENGAGE | WEDNESDAY, NOVEMBER 12, 2014
[Google, Process] Why the Art of Journalism Is All About Science
Google Trends graph for internet in ‘data journalism’. Speaking of deception in data visualization, this Google Trends graph (pictured at the top of this post) would tempt us to think that “data journalism” is a modern concept, borne of the Internet era, a freshly bloomed flower in the field of journalism. Overwhelming, right?
HUBSPOT | WEDNESDAY, NOVEMBER 12, 2014
[Google, Process] 10 Powerful Blogging Hacks for the Efficient Marketer
While it''s not always a walk in the park, I''ve developed some processes and discovered some shortcuts that have made it easier to create quality blog posts at scale. Having a backlog process set up ahead of time -- and continually adding in ideas to that backlog -- is a crucial part of mitigating writer''s block. Like, really hard.
HUBSPOT | TUESDAY, NOVEMBER 11, 2014
[Google, Process] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
What''s the sales process like? Does the structure of the sales process have an impact on the type of salespeople BuzzFeed hires? If there’s a company I’m interested in, I do a ton of research. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Absolutely.
WRITTENT | FRIDAY, NOVEMBER 7, 2014
[Google, Process] 58+ Resources to Master SEO Copywriting
This video explains the formula behind Google and Bing’s search algorithm. Keyword research is the foundation for content that is optimized for search engines. Copyblogger’s Keyword Research Ebooks. true content marketing giant created several eBooks about keyword research. What Is SEO? Section 2: Keywords.
SYNECORE | FRIDAY, NOVEMBER 7, 2014
[Google, Process] 4 Insights from the Web Design Trenches
If you’re going to go through the website redesign process, which is not always a short, painless, or inexpensive one, if you’re going to spend the time and resources on a website redesign, you better hope to get more out of it than a cosmetic facelift. You’re adding another step into the process. Here’s a transcript of our chat.
MARKETING ACTION | FRIDAY, NOVEMBER 7, 2014
[Google, Process] Does Google’s Penguin 3.0 Have a Bite?
'Just a few weeks ago, around October 17, SEO professionals received confirmation that Google was rolling out a much-anticipated algorithm update dubbed “Penguin 3.0.”. To put this into perspective, Google’s clean-up efforts with the first Penguin roll out impacted search results by over 3%; Penguin 3.0 SEO Google penguin SEO tactics
MARKETING ACTION | THURSDAY, NOVEMBER 6, 2014
[Google, Process] 6 Survival Tips for Content Marketing Island
Here is a simple three-step process you can follow to develop a content marketing strategy that will get the senior management team in your camp: 1. In today’s world, there is a plethora of third-party research that you can probably find. Frazzled, unshaven, and increasingly turning to my office football for companionship.
BIZNOLOGY | TUESDAY, NOVEMBER 4, 2014
[Google, Process] Dynamic pricing done automagically
Until now, being competitive demanded doing exhaustive and time-consuming research every hour of every day to see what your hundreds and thousands of competitors were charging, how they were discounting, whether they were charging for shipping (and how much), and when they were having sales (and how much they were cutting). Market Research
MARKETING ACTION | THURSDAY, OCTOBER 30, 2014
[Google, Process] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
With the majority of buyers in full control of their own buying process, much of their research is done – and their minds made up – long before they invite you to take a seat. Forrester reports that typical buyers are 70 to 90 percent of the way through the buying process before they ever agree to engage with a sales person.).
HUBSPOT | WEDNESDAY, OCTOBER 29, 2014
[Google, Process] How to Future-Proof Your Content Marketing Strategy
Some “hot” techniques -- like inherently manipulative keyword stuffing and forum profile linking -- are snuffed out of practice by improvements to the Google algorithms. This success is driven, in large part, by Upworthy’s headlines, which make extensive use of what Carnegie Mellon researcher George Loewenstein termed the “ curiosity gap.”
WRITTENT | WEDNESDAY, OCTOBER 29, 2014
[Google, Process] Anatomy of a Perfect Blog Post
Is it the formatting, the research, the editing, the optimization, or the images? Research indicates that your blog headlines are the most important aspect of your blog. Power it up with fresh statistics and research. Humans are naturally visual creatures, and images are processed 60,000 times faster by the brain than text!
MARKETING ACTION | TUESDAY, OCTOBER 28, 2014
[Google, Process] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. This is a slow process, and it’s only for those looking for long-term success. Prospecting is a non-stop process. Here’s 'OK, I’ll admit it. My bad.). ” Say what? Who
VOICE-BASED MARKETING | WEDNESDAY, OCTOBER 22, 2014
[Google, Process] Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail
There are ways to combat this kind of mobile showrooming: Offer price matching to speed up the sale process and encourage in-store conversion Offer promotions and incentives for making a purchase in-store (receive 10% off your next visit, free 2-year warranty, etc.) It plays a major role in omnichannel retailing. General
WEBBIQUITY | TUESDAY, OCTOBER 21, 2014
[Google, Process] 11 Remarkable Guides to Marketing, Search, and Life
In the process of curating noteworthy content from the industry’s best minds, some posts and articles are discovered which clearly merit recognition, but don’t fit neatly into any online marketing category. ” 13 more of the coolest hidden Google tricks by memeburn. Image credit: salesforce blog.
HUBSPOT | TUESDAY, OCTOBER 21, 2014
[Google, Process] How to Get 100,000 People to Read Your Blog [Free Ebook]
But with the right process and strategy in place, the challenge becomes a little bit easier to tackle. Once you understand who your readers are and what they care about, do some keyword research and determine what it is they''re searching for on Google. 'What does it take to drive 100,000 visitors to your blog? Blogging