• SALES LEAD INSIGHTS  |  FRIDAY, SEPTEMBER 4, 2015
    [Google, Process] A creative director’s take on marketing strategy and tactics
    Their USP was that their technology could store and retrieve any type of information – this was a few years before Google – and no one else could claim that at the time. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 4, 2015
    [Google, Process] How to Perform an Onsite Audit: Rinse & Repeat
    The last and final step to a successful onsite SEO audit is to develop the process to repeat what you’ve done. In our prior posts we’ve shared how to conduct research, do the analysis, take action, and improve. Google Docs and other alternatives are available to easily create an accessible document that your whole team can update.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Google, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. before they enter the active sales process. to a salesperson until they’ve conducted independent research. At every level of the sales process, interactive online. salesperson with the final stages of the sales process. Belong In Every Content. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Google, Process] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. Indeed, building and. So, as social. business. Tips & Tactics.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Google, Process] What Is Account-Based Marketing (ABM) and Is It Right for You?
    The ABM marketer not only speaks the same language, but also works closely with sales to identify accounts and pursue them throughout the sales process. If not, consider having your sales team conduct the research or purchase this data from outside vendors. What Is Account-Based Marketing? Top 5 Benefits of Account-Based Marketing.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Google, Process] Going Global: 22 Growth Hacks & Resources for International Expansion
    As you would imagine, we've learned a thing or two about global expansion in the process. Doing some simple research in Google Trends will help you discover the top issues that people are talking about in your target countries. If you're a HubSpot user, you can also conduct keyword research using the Keywords App.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 1, 2015
    [Google, Process] Today’s Buyers Are Not Mono-Channel
    I was recently in the market for a new car and while I was fairly certain I knew the car I wanted, I was intent on doing my research. Like most people in today’s digital age, I went to Google TM and typed in “best all wheel drive vehicles” and scanned through the results. This needs to change. However, this should come secondary.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 1, 2015
    [Google, Process] 3 project management tools for your distributed business
    Basecamp was the first tool I chose back when I started Abraham Harrison, until my team mutinied and made me us Central Desktop , which I never cottoned to (note to self: look up “ assertiveness training dc ” on Google ). Today, I will share the  project management tools that I have used. It Basecamp. It works. Good stuff. Trello.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [Google, Process] 5 Myths of Social Media Marketing
    2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. According to research from Gleanster , about half of leads aren’t ready to buy after an initial conversation. Not so, says that Forrester report.
  • MARKETING ACTION  |  MONDAY, AUGUST 31, 2015
    [Google, Process] 5 Steps to Set Up, Launch, and Manage an Online Display Campaign
    To help you launch, manage and measure the results of your very own display campaign, we’ve broken the display advertising process into five easy-to-follow steps. The process of defining target audiences is closely tied to campaign goals. With all the choices that are available to marketers today, it’s easy to get confused.
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Google, Process] 7 Things to Know Before You Run an App Install Ad Campaign
    million apps are on both the App Store and Google Play. In fact, our research says that on average, every paid install drives three organic installs : So if you're looking to boost your organic rankings, you should consider folding paid efforts into your overall promotion plan. 2) Measuring app install campaign performance is tricky.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 26, 2015
    [Google, Process] 15 Ways to Synchronize Social Media and Email Marketing
    To illustrate how important both social and email are for marketers, look to this chart from Gigaom Research’s 2015 “ Workhorses and dark horses: digital tactics for customer acquisition ” study. Some research has shown people believe 3 rd party content more than content provided directly by a business. 72% use social media. Wrong?
  • FATHOM  |  TUESDAY, AUGUST 25, 2015
    [Google, Process] 5 Effective Tips for Boosting Your College Site’s SEO
    Before you can begin making changes to your site to optimize for search, it’s important to develop a strategy that guides you through the SEO process. Invest Time in Keyword Research and Implementation. But understanding your school site’s need for optimization is only the first step in the journey to ranking higher in search results.
  • FATHOM  |  TUESDAY, AUGUST 25, 2015
    [Google, Process] 5 Effective Tips for Boosting Your College Site’s SEO
    Before you can begin making changes to your site to optimize for search, it’s important to develop a strategy that guides you through the SEO process. Invest Time in Keyword Research and Implementation. But understanding your school site’s need for optimization is only the first step in the journey to ranking higher in search results.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Google, Process] 10 Signs Your CEO Has an Outdated View of Marketing
    The vanity release serves no purpose whatsoever except to generate a Google Alert for a very small group of people who happen to have gone to the trouble to set up an alert for your company -- usually, the CEO and a few of your employees, investors, and competitors. Today, the majority of buyers do their research online, not at trade shows.
  • HINGE MARKETING  |  MONDAY, AUGUST 24, 2015
    [Google, Process] Closing the Sale: Why the Best Firm Doesn’t Always Win
    Before contacting you, the prospect researches your company and may find a reason to rule you out. Most will look at your website, and any other information they find about your firm in a Google search. We have all had the experience. You know your firm is a fit for the prospective new client. They never even asked you for a proposal.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Google, Process] Digital Marketing: The 7 Essential Channels
    Image from Google’s page on responsive design (click the image to go there). To launch an effective SEO campaign, start by conducting keyword research that identifies which keywords your prospects are using on the web. Google, of course, is the largest search engine in the world. Unfortunately, it’s not. Sound like a plan?
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Google, Process] Designing a Website Blueprint: How to Create Your XML Sitemap
    Visual sitemaps, on the other hand, are abstract sketches of your website's structure, like the one below of Google's website. They're useful for the internal planning process, but it's the XML sitemaps that are relevant to SEO best practices. Steps to Building a Sitemap. 1) Research & Plan. Image Credit: Wikimedia. link] ).
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 20, 2015
    [Google, Process] 100+ Quick Ways to Find Blog Post Inspiration
    Here’s a look at 100+ quick ways to find blog post inspiration every day: Keyword Research. Use Google Keyword Planner to find keyword ideas and estimate how they may perform. Don’t hit “Enter” in Google (you’d be surprised (and potentially terrified) to discover the types of questions that readers are asking). Research.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Google, Process] How to Balance Website User Experience and SEO
    The good news is that Google wants this too, so you don’t have to choose between making your website highly searchable or highly user friendly. After all, the goal of Google’s search algorithm is to help users find the best answers to their questions—both in information and in experience. Avoid keyword stuffing.
  • BIZNOLOGY  |  TUESDAY, AUGUST 18, 2015
    [Google, Process] The best automagical Twitter following tools for your business
    Over the last few weeks, I have been sharing my tools and processes with you.  If you haven’t read them yet, be sure to check out  Social media content discovery and curation for the win ,  Your social media marketing automation solution ,  My online influencer research and engagement process , and  Tools I use to amplify social campaigns.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Google, Process] Why Your Memory Sucks: The Science of Remembering in the Internet Age
    The answer to any question in the world is only a Google search away. Only when facts and experiences enter your long-term memory can you weave them into more complex, big-picture ideas -- a process that's a trademark of our depth of intelligence, argues WIRED 's Nicholas Carr. Got 'em? We've changed the way we take in new information.
  • MARKETING ACTION  |  TUESDAY, AUGUST 18, 2015
    [Google, Process] 5 Social Selling Best Practices that Deliver Dramatic Results
    But calling people out of nowhere forces the sales process. We – the consumers – want to control the sales process. The expectation of a speedy response has shown up in a number of studies, including this one from Edison Research. And while us buyers do want to control the sales process now, we love information. Not 20.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 14, 2015
    [Google, Process] Bare Essentials: Marketing as a Necessary Evil
    Even though your website will be “brochure ware” with little or no functionality, it’s important that it be properly wired into Google Analytics or clicky.com, so that you know who is visiting your site, where that traffic is coming from, what information they are looking at, and how long they are staying. Avoid being overly self-promotional.
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Google, Process] 8 Modern Tips for Marketing to Millennials
    That’s why these young consumers do a lot of their research via blogs, forums, and YouTube videos. So, companies that enable them to be part of the product development process will be more successful. Young consumers increasingly see the act of researching and browsing for a purchase more compelling than the purchase itself.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Google, Process] 5 Small Tweaks to Help You Generate More Leads
    In our research, we discovered that 76% of monthly blog post views and 92% of monthly blog leads are from old posts. If you're not a HubSpot customer, you can also use Google Webmaster Tools to identify which keywords you're getting found for. You'll need an SEO tool to make this process easy. We've been there. We get it.
  • MARKETING ACTION  |  FRIDAY, AUGUST 7, 2015
    [Google, Process] How to Perform an Onsite Audit for SEO, Part 4: Improvement
    Google’s Search Console and Bing’s Webmaster Tool dashboards, as well as website analytics programs (such as Google Analytics) and marketing automation platforms create an abundance of information. Your work is never done, from strategy development on through measurement the process is symbiotic and ever-evolving. SEO seo audi
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Google, Process] 5 Ways to Boost Your B2B Marketing into Overdrive
    Perhaps this has always been true, but today’s B2B buyers have something that their predecessors did not—a wealth of information available to them with only a few mouse clicks away.  A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. You need a new approach.
  • BIZNOLOGY  |  TUESDAY, AUGUST 4, 2015
    [Google, Process] Your social media marketing automation solution
    Even if your crack overnight and weekend team is Indian, it benefits us to adopt the lazy programmer’s credo: spend all your time automating and documenting your processes once now so that you’ll never actually have to do the stultifying yourself. So, social media automation is key. Some say from 9-midnight on Sunday. Do That!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Google, Process] The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
    Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. During the research process, potential leads are increasingly turning to their peers to ask for opinions and personal experiences to answer their important questions. What is B2B Tech Yelpification?
  • WEBBIQUITY  |  TUESDAY, AUGUST 4, 2015
    [Google, Process] This One Thing Has Become The New SEO Reputation Management Secret This Year
    Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. In order to figure out what Internet sites your brand is being discussed in, you could utilize Google Alerts. Guest post by Jon Rognerud. Free tools to get you started.
  • HINGE MARKETING  |  MONDAY, AUGUST 3, 2015
    [Google, Process] The Future of CPA Marketing
    In a world where Google searches are among the most common sources of information, these technologies can make a dramatic impact on growth. Consider the rise in Google searches over the last decade or so: The Emerging Science of Professional Services Marketing. Firms knew what worked, and so they dutifully did what they needed to do.
  • JUNTA 42  |  SATURDAY, AUGUST 1, 2015
    [Google, Process] This Week in Content Marketing: Don’t Build Your Content House on Rented Land
    In this week’s episode, Robert and I discuss two recent developments that clearly illustrate why you should not build your content house on rented land: LinkedIn has placed limits on your ability to download contact information about your connections, and Google Plus as a social network is no more. This week’s show. Scripps Co.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Google, Process] The 20 Best Sites for Wasting Time on the Internet
    Their articles are really well written, really well researched, and usually on topics that don't get a lot of airtime. The guy behind it is Randall Munroe, who worked on robots at NASA's Langley Research Center in Virginia before starting this blog. 11) Google Maps Street View. Hey, no one can be totally productive all the time.
  • KEO MARKETING  |  TUESDAY, JULY 28, 2015
    [Google, Process] AdWords Now Includes Google My Business Ratings
    A new change will make Google My Business review and ratings much more important and potentially valuable. Google just announced that ratings from local Google My Business listings can now appear in Google Ads. The process will rely upon the use of local extensions. Local Search google SEO agency
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Google, Process] My online influencer research and engagement process
    Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists.  A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing  so a major part of my services include sifting through the entire Internet ( The Internet is big.
  • SYNECORE  |  MONDAY, JULY 27, 2015
    [Google, Process] How to Keep Track of Your Leads with HubSpot's Sidekick
    You can access Sidekick through an extension available on Google Chrome or on its website to directly view insights on the activity of your leads. Knowing which emails are being opened is also key to the sales process. As a salesperson, I am always wondering what I can do to be more efficient with my time.
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Google, Process] 12 About Us Page Examples That Are Probably Better Than Yours
    When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. million words, according to Forrester Research's Dr. James McQuivey. So how do you balance your remarkable content creation with your web design needs? Yes, a wrestler.)
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [Google, Process] Content Is The Key To Social Selling Success
    Research shows customers’ native behavior includes searching, consuming content and self-educating. Forrester research shows 90% of customers start their purchase with a search engine. Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search. Are they finding you?
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 21, 2015
    [Google, Process] 5 Vital Signs Your Website Needs To Be Revived
    Pew Research Center’s national survey found that 72% of adult Internet users say they search online for healthcare information. Seventy-six percent of patients leverage hospital websites in their research process, according to Google’s study, The Digital Journey to Wellness: Hospital Selection. We get it! Dig it up!
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Google, Process] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services. mean, where do I start? And more importantly.
  • VIDYARD  |  FRIDAY, JULY 17, 2015
    [Google, Process] Use Video Marketing Analytics to Learn about Your Videos and Viewers
    After all, 42% of researchers use a mobile device during the B2B purchasing process, according to a 2014 Google study. Are you guilty of the fly-by-posting, A.K.A. the post-and-dash? Whatever you call it, it just isn’t effective marketing to create videos, post them, and then abandon them (and your viewers!). You get my point.
  • HUBSPOT  |  THURSDAY, JULY 16, 2015
    [Google, Process] 4 Simple Ways to Choose the Best Blog Topics for Your Audience
    Wondering what happened along the way that made this process so much easier? Besides, Google prefers content that is fresh. Trending topics (and in the future, possibly current tweets ) are favored in Google’s algorithm. Here’s the process: Make a list of five blogs that you admire. That was 10 years ago. What is it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2015
    [Google, Process] Polish up your best content to drive content marketing value
    Some research has determined that on a B2B site, as much as 80 percent of the content is never seen! . While historical optimization will have to remain a process for MLT for the time being,  HubSpot doubled their leads from their old, updated posts, and increased views from organic search by 106%. . Google authorship is dead and gone.
  • WEBBIQUITY  |  TUESDAY, JULY 14, 2015
    [Google, Process] 31 Sensational Social Media Marketing and PR Stats and Facts
    88% of marketers believe social media marketing is important, and 75% of consumers say they use social media in the buying process. 75% of customers say they use social media as part of the buying process. Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities.
  • MODERN B2B MARKETING  |  MONDAY, JULY 13, 2015
    [Google, Process] Here’s How to Create a Modern SEO Strategy That Works
    With 61% of B2B buyers starting their research process with a generic web search, the need for effective SEO is clear. Use the keyword just right, and Google will assume you’re the expert on that keyword! Google is heavily invested in providing the best user experience they can, and they continue to do the heavy lifting.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 10, 2015
    [Google, Process] How To Use Content Marketing To Be An Incredible Seller
    This research suggests your subject matter expert-like content will help drive purchase intent at the beginning of the of the sales process and at the end of it! When someone is going meet you for the first time – or is on the phone with you – they will search for you on LinkedIn, Google and Twitter. Source: Nielsen).
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 9, 2015
    [Google, Process] 10 Team Training Ideas to Keep Your SEO Team Rockin
    Keyword Research Tools & Tips. One of the most interesting things to me about keyword research is we all have our own way of doing it. training on keyword research offers everyone the chance to give their perspective and showcase the tools they use. Google Updates & What They Mean. Because Google has us paranoid!
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Google, Process] 15 Habits of Highly Effective Content Marketers
    But how do we make those processes part of our mental frameworks? If you let your audience guide you, you’ll never be left wondering if you’ve picked a good subject or not. 3) Constantly research. The other day, I realized something while reading a bunch of articles about becoming a more effective content marketer. Being curious.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Google, Process] How to Utilize B2B Online Marketing to Promote New Solutions
    For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.
  • SYNECORE  |  THURSDAY, JULY 2, 2015
    [Google, Process] Forget Link Building: Time to Embrace the Google Knowledge Vault
    SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. Up until now, Google has seemed to operate as if it believes back link data is still the most viable way to ensure quality search results. The Google Knowledge Vault.
  • HUBSPOT  |  THURSDAY, JULY 2, 2015
    [Google, Process] 10 Businesses With Enviable Company Cultures
    To further validate the importance of employee engagement, I've combined some interesting research with a roundup of companies that are nailing the concept of culture to help inspire your company's efforts. researchers say they've provided the first scientifically-controlled evidence of the link between happiness and productivity.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Google, Process] How to Create Irresistibly Shareable Content
    Creating shareable content requires taking a step back and thinking about the process. While the process may not be entirely predictable, there are certain steps you can take to make your content as shareable as possible. Here’s Every now and then, a piece of content goes absolutely viral on the internet. Enjoy! Chose the Right Topic.
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Google, Process] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Even the savviest individuals still research the right solutions online to be 100% certain of up-to-date best practices. Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Review your keyword rankings for improvement and Google Analytics for traffic improvements.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Google, Process] Rethinking Your Buyer Persona: Who is the Real Decision-Maker?
    The fact that 89% of B2B researchers are searching online for solutions is not groundbreaking news. The Real Buyer Persona Is The Online Researcher. But is the CEO or CFO the actual person searching Google for solutions? The CEO may identify the challenge, but the research phase is most often someone else’s responsibility.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Google, Process] 4 Steps For Improving Your Success Rate Asking for Links
    But the reality is that savvy online marketers start the communication process weeks, if not months in advance. Social Media Research. While the manual review of a website’s “Contact Us” page and organizational information should always be done, commercial resources and plugins help expedite the process.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Google, Process] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    Proven experience managing the content creation processes. and have experience with Google Analytics. don't mean a hospital researcher -- I mean someone obsessed with numbers. Everyone cites their studies, writes about their research, and quotes them in all the industry journal articles, blog posts, and conference presentations.
  • HINGE MARKETING  |  THURSDAY, JUNE 25, 2015
    [Google, Process] Are Your Employees Advocates for Your Firm?
    The event was held by Social Media Today and sponsored by Everyone Social , a firm that provides software to manage and track the employee advocacy process. Employee advocacy can also help with research and marketplace insight. On Google+ or LinkedIn? Employee Advocacy Defined. Increasing the visibility of your firm.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [Google, Process] Does Modern B2B Lead Generation Really Work?
    Do you remember when prospective customers used to contact you as they were starting their buying research? From that external stimuli, a prospective customer would contact the seller to get more information and begin the buying process. The buyer would then expect to be educated by the sales team and guided through the sales process.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Google, Process] The Importance of Social Listening to Connecting With Prospects
    This process involves monitoring social outlets for what’s being said about your firm, services, brand, and even employees. Social media is one of the first places potential clients turn to research a new professional services firm. You might find your audiences are spending more time networking on LinkedIn than on Google+.
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 24, 2015
    [Google, Process] From “Truffle Pig” to the Content Scientist: New Marketing News & Trends
    In fact, recently released content marketing research from the Aberdeen Group shows an emerging trend among Best-in-Class marketers around what’s called “omni-channel content delivery.” What’s more, the research shows that Best-in-Class marketers outpace their peers in the adoption of this practice by fivefold (38% vs. 6%)!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Google, Process] 3 Steps To Creating Content Like A Journalist
    With them, they bring their journalism school education, years of experience writing for print and online publications, excellent research and interviewing skills, a code of ethics that informs their work, and the ability to find a great story almost anywhere. Research on Google and social media with caution. Brian Honigman.
  • WEBBIQUITY  |  TUESDAY, JUNE 23, 2015
    [Google, Process] 21 Spectacular SEO and Search Marketing Stats and Facts
    89% of customers begin their buying process with a search engine. Here are four key takeaways from this research: •  Do feed the gorilla. Search doesn’t only mean Google, but the elephant in the room can’t be ignored either. While everyone knows Google is the big dog, the magnitude of its dominance still amazes.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Google, Process] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Have you optimized your content's title for organic search? ( Pro tip: Do some keyword research to figure out which phrases get the most search volume. Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.). It's the same process as above, just embed your videos instead of podcast episodes. Not sure?
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Google, Process] A guide to content curation. Where can I find shareable social content?
    But it’s a good process to go through for key targets. So reading, digesting and summarising reports or research that is TL;DR (too long, didn’t read) can be really helpful. Google Docs – like Excel but collaborative and shareable. How can we keep the content monster fed and happy? Their made-up homonym , not mine.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 18, 2015
    [Google, Process] How To Get Publishers to Open Your Link Building Requests
    “ Somewhat off the cuff, I replied “ I ask for them “ While this may seem either obvious, possibly too direct, or even flippant, the reality is that in today’s SEO environment, shortcuts and short-sighted tactics designed to “game” Google’s search results in particular simply don’t work.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 18, 2015
    [Google, Process] What You Absolutely Need to Include in Your Online Business Listing
    Having the right type of information in your online business listing is essential to that process. These online listings include sites such as Google, Yahoo!, Grabbing the attention of local shoppers online is key to getting them through your shop doors. Yelp, Bing, Foursquare and other online directories. All rights reserved.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 18, 2015
    [Google, Process] The new urgency to create sticky content for Facebook
    But what’s surprising is the relative lack of reliable research available on what types of content attract the most time on Facebook. Any content that provides “stickiness” for Facebook will have a better chance of surviving the ruthless News Feed editing process. Her post even includes a photo. And, it makes sense.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Google, Process] The Blogging Tactic No One Is Talking About: Optimizing the Past
    Update old blog content and generate more traffic and leads from it in the process. Step 2: Identify which keywords each post is getting found for using a combination of keyword research and a keyword tracking tool like HubSpot's. Furthermore, the first five positions on page one of Google get 68% of all clicks. The goal?
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 16, 2015
    [Google, Process] Just When You Think You Know B2B Marketing, The Millennials Are Here
    You did the research. In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. Source: Adage article, Google Says Millennial Influence on the Rise in B2B Buying ). You wrote the plan. You know where your B2B target audience gets information and how they buy, right?
  • WRITING ON THE WEB  |  TUESDAY, JUNE 16, 2015
    [Google, Process] 4 Ideas to Generate Blog Topics
    These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines. Narrow down blog post ideas with Google AdWords Keyword Planner.
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Google, Process] How to (Ethically) Steal Other People's Content
    Not to mention that Google would probably penalize us all.). In many cases, this same person also oversees the construction process. In content marketing, I think of an architect as the person who handles the initial step in the creative process: designing your content's structure. Well, they do. And I think you should too.
  • VIDYARD  |  FRIDAY, JUNE 12, 2015
    [Google, Process] Storytelling Advice and Resources for Marketers
    But check this out: When we are given facts and information, the language processing parts of our brain kick in, trying to comprehend what we are learning. It’s true, according to researchers. One of Google’s latest videos also talks about the need for brands to have “hero” content to help push B2B customers through the buyer process.
  • MARKETING ACTION  |  FRIDAY, JUNE 12, 2015
    [Google, Process] The Secret to Connecting with Self-Educating Buyers
    Whether you look at pretty much any research that you can find around, you’ll find two numbers that tend to keep popping up. And as a guy who grew up in the ad industry, which is an RFP-short-list-driven sales process, that number scared the hell out of me the first time I saw it. That includes searches, Google, Yahoo, etc.,
  • HINGE MARKETING  |  THURSDAY, JUNE 11, 2015
    [Google, Process] How Does Continuing Education (CE) Help Your Professional Services Firm?
    Often, the terms “continuing education” and “professional development” are used interchangeably, but both refer to the same thing: a formal process through which professionals may hone their skills. On Google+ or LinkedIn? Many professionals, however, are confused about the role of CE courses. What are they?
  • HUBSPOT  |  THURSDAY, JUNE 11, 2015
    [Google, Process] Marketing Psychology: 10 Revealing Principles of Human Behavior
    Johnson , researchers manipulated the background design of a website to see if it'd affect consumers' product choices. Source: Journal of Consumer Research. According to an article by my colleague Lanya Olmstead that describes the experiment, "[The researchers] put 10 cookies in one jar, and two of the same cookies in another jar.
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Google, Process] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    Bill Muller: Today, the most effective organizations inject data and analytics into every phase of their marketing process. Laura Patterson: You need to align your content and the rest of your marketing initiatives to the new way customers are buying and take the customer buying process into consideration when creating your content.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Google, Process] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings. The algorithm change is evidence Google knows it has to surface websites that painlessly get users what they need at the time that they need it. Her Google search pops up Joann’s Stylez.
  • BIZNOLOGY  |  MONDAY, JUNE 8, 2015
    [Google, Process] Are your website searchers looking only for your brand names?
    They say things like, “We think they are doing their early searches in Google before they have a brand preference, and later they come to us when they know what they want.” Now, if you are a small company that no one knows, it makes sense that people have to find you with Google or another search engine. They find Google.
  • LEADERSHIP  |  FRIDAY, JUNE 5, 2015
    [Google, Process] 4 Ways to Explore B2B Demand Generation…into the Depths of the Blue Ocean
    To step up this effort, the NOAA’s Office of Ocean Exploration and Research is now supporting expeditions that will venture into unknown waters, investigating and documenting new observations that we can learn from. The human mind is like no other—as much as we are intrigued by mysteries, we are just as fearful of entering unknown territory.
  • VIDYARD  |  THURSDAY, JUNE 4, 2015
    [Google, Process] A Step-by-Step Guide: Map your Audience’s Website Journey & Build a Video Plan to Match
    That being said, tools like Google Analytics or other web analytics platforms like KissMetrics can help you start to map out current visitor behavior. If you’re lucky enough to be doing an entire site overhaul, then map out the process you want visitors to follow and build your content and design to influence their behavior. Cha-ching!
  • HINGE MARKETING  |  THURSDAY, JUNE 4, 2015
    [Google, Process] How to Build an Email Newsletter that Wins Business
    If you are not clear what those issues are, you need to step back and do some research. Case Study : Hinge Marketing Google ’ s latest algorithm change, which punished sites that are not mobile-friendly, was a big opportunity for marketing agencies to bring in new business. On Google+ or LinkedIn? Email is dead, right?
  • FATHOM  |  WEDNESDAY, JUNE 3, 2015
    [Google, Process] Best Practices for Health System Services Content
    Not only is text important for Google and other search engines to crawl, it’s also important for the reader to get all of the benefits that informative content offers. Compared to words, visual content, including photographs, illustrations and icons, are easier for our brains to process. according to the American Hospital Association.
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Google, Process] 10 Tips for Getting Long-Term Traffic to Your Content
    The first is to use tools like Google Trends. Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. If you use Google analytics, you can set up a custom report to figure this out, too. We then hit publish. It’s simple.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Google, Process] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    Step 2: Know What You Don’t Know—Yes, Exactly. “We did no industry research and asked no questions—we just jumped in and started doing things,” said no marketer EVER. Brand marketers know to ask questions and do their research, and you should, too! Bonus tip: Before you ask, see if Google knows the answer. Google often does.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MAY 27, 2015
    [Google, Process] A Primer on Sales Competitive Battle Cards
    Over the past few years I have created my share of battle cards, so let me try to codify the process I follow to help you out. My My process is the following: 1. Data Collection: Knowing what data you need to gather, now you can start the process. Structure. 2. Data Collection. 3. Analysis. 4. Framing. 5. Presentation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 27, 2015
    [Google, Process] Do People Trump Content in Marketing?
    We find, research, and buy online. At the Sirius Decisions conference earlier this month, Sirius introduced new research based on responses from more than 1,000 B2B executives recently involved in significant business purchases. The most impactful “content” according to their research? sales presentation.
  • HINGE MARKETING  |  TUESDAY, MAY 26, 2015
    [Google, Process] Rethinking Referral Marketing: Where Are You Now?
    It’s a crucial and highly beneficial process – but it’s also one that can easily stir emotions among colleagues. SEE ALSO: Rethinking Referral Marketing: A New Research-Based Approach to Referrals 3) New business Referrals must ultimately result in new business in order to benefit your firm. On Google+ or LinkedIn?
  • VIDYARD  |  TUESDAY, MAY 26, 2015
    [Google, Process] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
    Remember what it was like to navigate someplace before you had Google maps? In research conducted by Forrester in 2013 on how marketers manage performance, only 10% of respondents felt that their marketing teams were effective at using data analytics to make decisions. Or before you had a smart phone? Before even having a computer?
  • BIZNOLOGY  |  MONDAY, MAY 25, 2015
    [Google, Process] What does Ricky Bobby know about SEO? 31 stats
    Search Engine Optimization (SEO)  is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. 98% of all business to business relationships are traced back to a search on Google. source: Google ).
  • THE ROI GUY  |  TUESDAY, MAY 19, 2015
    [Google, Process] Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
    And plenty of controversy too, with SiriusDecisions taking on three big industry myths, with important new research findings: #1 - Death of a Salesman? Popular metrics indicate that buyers are 57% percent of the way through their purchase process before they engage a sales rep (CEB). More is not more when it comes to content.
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Google, Process] 5 Technology Services Blogging Blunders to Avoid
    Challenge #3: Not enough time Let’s be honest, blogging can be time consuming, especially if you don’t have the right processes in place to maximize efficiency. The keyword you choose should match the search terms your target audience is using to research their problems. Not sure where to start? On Twitter or LinkedIn?
  • HINGE MARKETING  |  MONDAY, MAY 18, 2015
    [Google, Process] Rethinking Referral Marketing: A New Research-Based Approach to Referrals
    And in the process, they’re leaving a startling amount of business on the table. Researching Referrals. The research uncovered another key fact, as well – 51.9% of buyers have ruled out a referral before even speaking with the firm in question. On Google+ or LinkedIn? The result? Different Approach.
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Google, Process] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    recent Gleanster Research report shows that even with a good marketing strategy, 50% of leads are qualified but not yet ready to buy. Set a timer for 40 to 50 minutes, take a 10-minute break and repeat the process. On Google+ or LinkedIn? Ever wonder why your competitors seem to attract and lock in the best prospects? Have fun!
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Google, Process] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    According to a recent article in eMarketer based on research from Kapost , B2B marketers are having trouble coming up with fresh concepts to power their digital campaigns. Every time I feel stuck, blocked, or simply out of ideas, I step away from writing and start editing, proofreading, researching, or designing. What then? Yikes!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Google, Process] Is there a place for social media in a boring business?
    Chipotle began producing two-minute animated mini-movies telling a story of their restaurant as an oasis of natural goodness in an otherwise bleak and dystopian world of processed food. Most research shows that in terms of many traditional measures, the results are as good, or better, than paid advertising. There is another option.
  • WEBBIQUITY  |  TUESDAY, MAY 12, 2015
    [Google, Process] How To Turn Video Marketing Into a Successful SEO Strategy
    Videos can raise brand awareness and appear in Google’s organic search results, so it’s smart to take advantage of that. They are now ranking in the first overall position on Google for an extremely popular search query in the tennis world. Guest post by Jason Parks. Select a Topic That Will Be Beneficial To The User.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Google, Process] Marketing in 2015: Not for the Faint of Heart
    Keep up on developments at Search Engine Land , Google Inside Search blog or Moz’s Whiteboard Friday. And watch Google, which recently began rolling out its “Mobilegeddon” algorithm update. Think Apple Store employees using iPhones to navigate multiple processes, including payment. You aren’t crazy. One Plus One Equals Dynamite.
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Google, Process] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    Our research found these top performers use a blend of marketing techniques and business strategies to help elevate their visibility and demonstrate their expertise in the marketplace. You’ll need to develop company profiles for LinkedIn, Google+, Facebook, and Twitter. We call them high-visibility firms. Social media presence.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Google, Process] The Ultimate Guide to Getting a Job After You Graduate
    Plus, you can’t properly research and follow up with hundreds of job applications. For this step in the process, resist the urge to pick senior people -- selecting people at or close to entry level jobs gives you a much more realistic sense of what your day would be like and what skills you would need to succeed. Google yourself.
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