BIZNOLOGY | MONDAY, MAY 25, 2015
[Google, Process] What does Ricky Bobby know about SEO? 31 stats
Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. 98% of all business to business relationships are traced back to a search on Google. source: Google ).
MADISONLOGIC B2B WHITE PAPERS | FRIDAY, MAY 22, 2015
[Google, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
conventional search engines such as Google and Bing. before they enter the active sales process. to a salesperson until they’ve conducted independent research. At every level of the sales process, interactive online. salesperson with the final stages of the sales process. Belong In Every Content. The contenders?
MADISONLOGIC B2B WHITE PAPERS | FRIDAY, MAY 22, 2015
[Google, Process] Closing the Loop on Social Leads
What’s more: Tweets and Facebook posts are indexed by search engines like Google. process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. Indeed, building and. So, as social. business. Tips & Tactics.
THE ROI GUY | TUESDAY, MAY 19, 2015
[Google, Process] Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
And plenty of controversy too, with SiriusDecisions taking on three big industry myths, with important new research findings: #1 - Death of a Salesman? Popular metrics indicate that buyers are 57% percent of the way through their purchase process before they engage a sales rep (CEB). More is not more when it comes to content.
HINGE MARKETING | TUESDAY, MAY 19, 2015
[Google, Process] 5 Technology Services Blogging Blunders to Avoid
Challenge #3: Not enough time Let’s be honest, blogging can be time consuming, especially if you don’t have the right processes in place to maximize efficiency. The keyword you choose should match the search terms your target audience is using to research their problems. Not sure where to start? On Twitter or LinkedIn?
HINGE MARKETING | MONDAY, MAY 18, 2015
[Google, Process] Rethinking Referral Marketing: A New Research-Based Approach to Referrals
And in the process, they’re leaving a startling amount of business on the table. Researching Referrals. The research uncovered another key fact, as well – 51.9% of buyers have ruled out a referral before even speaking with the firm in question. On Google+ or LinkedIn? The result? Different Approach.
HINGE MARKETING | FRIDAY, MAY 15, 2015
[Google, Process] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
recent Gleanster Research report shows that even with a good marketing strategy, 50% of leads are qualified but not yet ready to buy. Set a timer for 40 to 50 minutes, take a 10-minute break and repeat the process. On Google+ or LinkedIn? Ever wonder why your competitors seem to attract and lock in the best prospects? Have fun!
MARKETING ACTION | THURSDAY, MAY 14, 2015
[Google, Process] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
According to a recent article in eMarketer based on research from Kapost , B2B marketers are having trouble coming up with fresh concepts to power their digital campaigns. Every time I feel stuck, blocked, or simply out of ideas, I step away from writing and start editing, proofreading, researching, or designing. What then? Yikes!
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 12, 2015
[Google, Process] Is there a place for social media in a boring business?
Chipotle began producing two-minute animated mini-movies telling a story of their restaurant as an oasis of natural goodness in an otherwise bleak and dystopian world of processed food. Most research shows that in terms of many traditional measures, the results are as good, or better, than paid advertising. There is another option.
HUBSPOT | MONDAY, MAY 11, 2015
[Google, Process] Marketing in 2015: Not for the Faint of Heart
Keep up on developments at Search Engine Land , Google Inside Search blog or Moz’s Whiteboard Friday. And watch Google, which recently began rolling out its “Mobilegeddon” algorithm update. Think Apple Store employees using iPhones to navigate multiple processes, including payment. You aren’t crazy. One Plus One Equals Dynamite.
HINGE MARKETING | MONDAY, MAY 11, 2015
[Google, Process] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
Our research found these top performers use a blend of marketing techniques and business strategies to help elevate their visibility and demonstrate their expertise in the marketplace. You’ll need to develop company profiles for LinkedIn, Google+, Facebook, and Twitter. We call them high-visibility firms. Social media presence.
HUBSPOT | MONDAY, MAY 11, 2015
[Google, Process] The Ultimate Guide to Getting a Job After You Graduate
Plus, you can’t properly research and follow up with hundreds of job applications. For this step in the process, resist the urge to pick senior people -- selecting people at or close to entry level jobs gives you a much more realistic sense of what your day would be like and what skills you would need to succeed. Google yourself.
HUBSPOT | MONDAY, MAY 11, 2015
[Google, Process] 7 Speakers You Won't Want to Miss at #INBOUND15
Sonia Simone heads up the content team at Copyblogger, a reputable hub for all things online marketing advice, including topics like SEO, copywriting, email marketing, and keyword research. The Essential Power of Market Research". Marketers talk a lot about the importance of market research. Follow @rmmageddon.
FATHOM | FRIDAY, MAY 8, 2015
[Google, Process] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. We also saw that for an age-in Medicare campaign, Facebook generated a much lower cost per lead than Google. turning 65)?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MAY 7, 2015
[Google, Process] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
But the closest I could find were a couple of products that build profiles of groups the marketer defines in advance, such as brandAnalyzer by brandAnalyzer from Global Science Research and Empirical Insights from SG360. After accumulating a list, I’ve decided it’s time to pull together an overview of the topic.
HINGE MARKETING | MONDAY, MAY 4, 2015
[Google, Process] SEO and Professional Services Marketing: What Every CEO Should Know
But what many don’t realize is that search engine optimization (SEO) is an essential component of this process. It’s a set of tools and strategies for helping your audience find your online presence via search engines, particularly Google. SEO isn’t something you do at the end of your website process.
MARKETING ACTION | FRIDAY, MAY 1, 2015
[Google, Process] How to Perform an Onsite Audit for SEO: Part 1: Do the Research
We believe that every activity marketers do can be optimized, and we’ve got a favorite process: research, analyze, test, improve and repeat – that’s the true formula for optimization. Begin with research, gathering information to examine if technical SEO best practices have been followed. SEO Data Research. Google.com.
CMO ESSENTIALS | TUESDAY, APRIL 28, 2015
[Google, Process] The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad
In fact, customer experience management research shows that organizations with a process to map and manage customer journeys – including implementation / use case journeys where customers engage with their own customers –enjoy a year-over-year growth in their customer win-back rate that is three times the rate of their peers.
HUBSPOT | MONDAY, APRIL 27, 2015
[Google, Process] 9 Highly Reputable Resources for Compelling Marketing Stats
Using accurate data in your original content is powerful way to communicate that you’ve done your research. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic. It’s easy to search statistics by recency, category, and type of research.
HUBSPOT | MONDAY, APRIL 27, 2015
[Google, Process] Not Getting What You Want From Blogging? Ask These 11 Questions
The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. Here are a few notable takeaways from her research: The words “no”, “without,” and “stop” helped generate more shares. Introduce new research. You did it.
HUBSPOT | FRIDAY, APRIL 24, 2015
[Google, Process] The Ultimate Online Editing and Proofreading Checklist
If you really think about it, the editorial process has quite a few steps -- from ideation, to concepting, to production, to proofreading, editing and copyediting. But if you really want to ship remarkable, high-quality content , you can't afford to overlook the proofreading and editing process. Is the content well researched?
MARKETING ACTION | FRIDAY, APRIL 24, 2015
[Google, Process] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
Google’s research with Motista and CEB shows that emotions and branding are very much connected. Here’s one more data point from the Google/Motista/CEB study: When 3,000 B2B buyers were asked “Do you see a real difference between suppliers and value the difference enough to pay for it?” 86% of the respondents said no.
FATHOM | WEDNESDAY, APRIL 22, 2015
[Google, Process] Content Marketing: How to Grow Your Business by Growing Your Audience
In fact, one of its many definitions is the process of delivering content your audience is seeking in all the places they are searching for it. An effective documented content strategy starts with the audience and continually revisits it throughout the process. Not showing up first on Google. But what exactly does that mean?
B2B MARKETING INSIDER | MONDAY, APRIL 20, 2015
[Google, Process] Hey Marketing: An Inquiry Is Not A Lead
Research shows that as much as 71% of inquiries are completely wasted. spent about half my career in marketing creating, tweaking and optimizing the demand generation process, most recently for the world’s largest software company. And in the process, I somehow managed to accomplish both. And 36% are never followed up on.
HINGE MARKETING | WEDNESDAY, APRIL 15, 2015
[Google, Process] Working with the Professional Services Marketing Partner (Not Quite) Next Door
Remember, the proposal process is not an exact science. It is up to you to complete a thorough vetting process before sealing the deal. And of course, Skype , GoToMeeting , and Google Hangouts all provide voice, chat, and video options to address every need. On Google+ or LinkedIn? Consider yourself a time traveler!
HINGE MARKETING | FRIDAY, APRIL 10, 2015
[Google, Process] 5 Essential Features of an Architecture Firm’s Website
Describe what’s going on in your image in a way that creates a visual for someone who can’t see, as well as using words that Google searchers would employ. On Google+ or LinkedIn? As an architecture firm, your website is often a prospective client’s first introduction to your body of work. Add a watermark.
SYNECORE | FRIDAY, APRIL 10, 2015
[Google, Process] Why Long-Tail Keywords?
Within reason, you should do whatever you can to increase your visibility or ranking on Google. Customers prefer convenience, which is why it’s better to rank higher on Google. However, with the right research and data as tools, it’s easy to see that leveraging longer keywords is a superior long-term SEO strategy.
MARKETING ACTION | FRIDAY, APRIL 10, 2015
[Google, Process] Productivity Tips: 9 Tools to Tame Your Inbox
That’s according to a December 2014 Pew Research Center survey , in which 61% of workers said email is “very important” to doing their jobs. Pew’s research also revealed another unexpected piece of information. It’s an email management concept developed by Google where you process your email down to an empty inbox every day.
HINGE MARKETING | THURSDAY, APRIL 9, 2015
[Google, Process] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
The Hinge Research Institute surveyed 530 professional services firms to better understand the business challenges that will define 2015 for IT services firms and give them a competitive edge. Market research also gives you insight into how your processes are performing. In fact, this process is essential for technology firms.
BIZNOLOGY | TUESDAY, APRIL 7, 2015
[Google, Process] France’s Google is different than ours
As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. It might just be because the current process is perfect, the Chip-and-PIN network might not bilk its users like credit card acceptance does in the US.
ANNUITAS | TUESDAY, APRIL 7, 2015
[Google, Process] Content Creation- It’s Not All The Same
Let’s assume we have a solid Demand Generation Strategy, fully vetted by sales and marketing, built on well-researched Buyer Insights and written to fully Engage, Nurture and Convert our prospects into our pipeline. buyer discovers an eBook from a Google search- they don’t know your company, and they don’t care to…just yet.
FATHOM | THURSDAY, APRIL 2, 2015
[Google, Process] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
This is astounding, given that Google, Bing and other paid channels allow you track very specific metrics of success (cost per form submitted, cost per call, avg. Paid advertising (through Google, Bing, LinkedIn) allows you to distribute your message immediately. Pretty cool (and targeted) stuff! 3.
KOMARKETING ASSOCIATES | THURSDAY, APRIL 2, 2015
[Google, Process] 5 Traffic-Driving B2B Blog Topic Ideas
Try setting up free Google Alerts for common terms in your field, or use a site like SocialMentio n or Google News to see what is making the rounds on other news sites and social media. What is the process for implementing this solution? Don’t know what to write about when it comes to your B2B website’s blog? Testimonials.
SMALL MANUFACTURER BLOG | WEDNESDAY, APRIL 1, 2015
[Google, Process] Vendors: Your Content Assets Have to Help B2B Buyers Through their Buying Journey
Even more important, you have to determine how the new software will impact your existing processes. spent months researching my various options. I did Google searches. Most significantly, I visited vendor websites multiple times during my decision making process. read forums and third-party review websites.
WEBBIQUITY | TUESDAY, MARCH 31, 2015
[Google, Process] 22 Exceptional Business Blogging Guides, Tips & Tactics
The State Of Blogging 2014 [Research – Charts] by Heidi Cohen. ** 5 STARS. This is a long post and the steps outlined require a fair amount of effort, but the process outlined here by Adam Connell can certainly deliver results. Proof That Guest Blogging Is Not Dead, Coming Right From Google by Monitor Backlinks. No Time to Blog?
HINGE MARKETING | FRIDAY, MARCH 27, 2015
[Google, Process] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
The second way is that we use the research methods developed by psychologists to understand how buyers of professional services select their firms and how they go about deciding which firm they’re going to trust— or who's an expert and who's not an expert. On Google+ or LinkedIn? TA: What are some of the "Aha!"
CMO ESSENTIALS | THURSDAY, MARCH 26, 2015
[Google, Process] What Shazam Can Teach Marketers about Predictive Analytics
What’s more, Aberdeen research shows that 42% of Best-in-Class organizations are already creating models of customer buying behaviors and processes to map their customer journeys. After hitting a wall on ROI with Google AdWords, the team decided to test paid search with Bing and Yahoo as well. It’s the missing piece.
HUBSPOT | WEDNESDAY, MARCH 25, 2015
[Google, Process] 7 Tools for Finding & Connecting With Influential Bloggers
Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Do some research to identify the types of content each blogger is currently doing to earn his/her living so you can approach them with an attractive offer. The blogosphere has been a major online marketing medium for years now.
BIZNOLOGY | WEDNESDAY, MARCH 25, 2015
[Google, Process] 3 Red flags to identify unsavory SEO agencies
Did they clearly explain their process? The reality is nobody knows exactly how Google’s search algorithm works. Google provides guidelines , and SEOs worth hiring will have a deep understanding of best practices, common issues, ranking factors, and where Google’s headed. Fantastic guarantees. Underpriced services.
WEBBIQUITY | WEDNESDAY, MARCH 25, 2015
[Google, Process] 13 Great Guides to Growing Your Blog Audience
You’ve put extensive effort into your business blog design, content strategy, research, and execution. Give it time”) and Bing search (with a link to how Bing differs from Google’s webmaster tools ). Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively.
KOMARKETING ASSOCIATES | TUESDAY, MARCH 24, 2015
[Google, Process] Marketing to the B2B Millennial: 6 Things to Remember
What these stats tell me is that Millennials are rapidly assuming leadership roles within organizations, in turn making them more influential players in the decision-making process than ever before. Communicating directly with vendor representatives is the real number one source of research for millennials. Did you know?
HUBSPOT | TUESDAY, MARCH 24, 2015
[Google, Process] 12 Tools & Resources to Help You Create Better Buyer Personas
Here’s a list of some of our favourite tools that will help you create better buyer personas, broken down by the different parts of the persona development process. To make sure you''re still having rich and productive virtual conversations, here are two tools you can use: 1) Skype. 2) Google Hangouts. Interviewing Customers.
HUBSPOT | MONDAY, MARCH 23, 2015
[Google, Process] The Essential Reading List for Growth Hackers: 15 Experts to Follow
11) Nate Desmond , Associate Product Marketing Manager at Google. Nate used to be a marketing analyst for YouTube, and he currently works at Google as a product marketing manager. In his blog, Brian lists practical techniques that are in-depth and up to date, making the process of execution easier for the readers.
HINGE MARKETING | MONDAY, MARCH 23, 2015
[Google, Process] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
Buyers are much more likely to do a Google search to find and evaluate a firm than to check personal references. Let’s take a look at ten absolutely fundamental B2B marketing strategies that will not only help your firm keep up, but help you get ahead. 1) Research Research is the bedrock of any modern marketing effort.
HUBSPOT | MONDAY, MARCH 23, 2015
[Google, Process] A Wikipedia Expert's Thoughts on the NYPD Editing Controversy
Sometimes it''s a favorite TV show, sometimes it''s an area of research, and other times it''s about one''s own industry. In particular, any rules strong enough to be effective might also put a university professor in harm''s way for writing about their own field of research. The History of Self-Interested Wikipedia Edits. Maybe.
MARKETING ACTION | THURSDAY, MARCH 19, 2015
[Google, Process] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
Google’s autosuggest is a free option: just start typing your test keyword into a Google search window, and make note of what Google suggests. Google’s keyword planner is useful to find suggestions for keywords; you’ll need an AdWords account to use it, but those are free. Find new research if you can. Unread.
HINGE MARKETING | WEDNESDAY, MARCH 18, 2015
[Google, Process] Does Your Professional Services Firm Need a High Performance or a Branding Website?
Professional services firms marketing priorities have recently shifted– and with those shifts, research shows that many firms are considering a new website. Consider these questions: Is your site integrated with Google Analytics? You’ll also need to think about the daily processes of running your website. Websites
EMAGINE B2B BLOG | WEDNESDAY, MARCH 18, 2015
[Google, Process] Reality Check: 5 Changes in B2B Marketing You Need To Know Today
Earlier this month, Google partnered with Millward Brown Digital to find out some of the changes being made in B2B marketing over the last two years. After surveying over 3,000 B2B researchers and decision makers, they found 5 new realities that are changing the face of B2B marketing. what does that mean for you? So, what now?
B2B MARKETING INSIDER | WEDNESDAY, MARCH 18, 2015
[Google, Process] What Is Thought Leadership? And When You Should Use It?
One of the best ways to establish authority on your topic is to produce deep research on the subject. But the complexity of the decision making process in B2B, the length of time it takes for decisions to be made, and the number of people involved, all point to thought leadership as an important component of B2B Content Marketing.
BLOG MY CALLS | TUESDAY, MARCH 17, 2015
[Google, Process] 7 Free Keyword Research Tools for Marketers
Whether these goals are tied to SEO or PPC efforts, the process should begin with thorough keyword research. The following free keyword research tools can be used to gain marketing insight and distinguish the most effective emphasis for your strategies and campaigns. 1. Google’s Keyword Planner. Google Autocomplete.
EMAGINE B2B BLOG | TUESDAY, MARCH 17, 2015
[Google, Process] 17 Reasons Why I’m Lucky To Be In Business Development
The Internet: It only makes sense for the Internet to be first, considering I wouldn’t have this job without it. I am grateful for the Internet (thank you Al Gore) and for the ability to research. 2.) CRM: Everyone in a sales position should be thankful for a simple, easy to use CRM to manage contacts and the sales process.
BIZNOLOGY | TUESDAY, MARCH 17, 2015
[Google, Process] Enterprise automation: artificial intelligence in the making
Bill Gates has expressed serious concerns about artificial intelligence and its threat to humanity, commenting on Elon Musk’s $10 million investment in support of research that keeps AI beneficial to humanity. Though the alarm bells have been rung, machines continue to grow wittier as time passes. Or is there one already? It’s inevitable.
HUBSPOT | MONDAY, MARCH 16, 2015
[Google, Process] 7 Tried-and-True Ways to Defeat Writer’s Block
Screenwriter and author Joss Whedon described the process of writing and editing this way: “It’s brutal.” Research from the American Psychological Association points to evidence (Baumeister, 1998; Gailliot, 2007; Martijn, 2002) that the human psyche can only exercise so much willpower before it gives in. Google your ideas.
VIDYARD | THURSDAY, MARCH 12, 2015
[Google, Process] B2B and Mobile: Why you should be Thinking of the Mobile Video Experience, too
Just last month, Google announced that as of April 21st, 2015 mobile experience will start to play a key role in page ranking on mobile devices. But Google’s said the word, so now it’s written in stone. B2B product research on mobile is actually catching up to B2C behaviors, believe it or not. Interesting. But we’re B2B.
MARKETING ACTION | THURSDAY, MARCH 5, 2015
[Google, Process] How to Build Your Twitter Following (for Free)
That’s why many people use an automated tool to help them speed up the process. There Tweet videos, SlideShares, podcast links, infographics, research, funny stuff and more. So here’s a ninja trick borrowed from the content creation world: Use your Twitter account as a research database. Look like you’re worth following.
HINGE MARKETING | TUESDAY, MARCH 3, 2015
[Google, Process] How Your AEC Firm Can Go from the Shortlist to Winning New Business
The Hinge Research Institute surveyed over 2,000 buyers and sellers of professional services to discover which factors tip the scale in favor of one firm over another. What sets high-growth architecture, engineering, and construction firms apart from the competition? How can these insights help you close more business? On Twitter or Facebook?
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 3, 2015
[Google, Process] Modern Marketing Lessons From PetRelocation [Webinar]
Seeking a way to share their unique knowledge and attentive service with a broader audience of pet owners online, PetRelocation began looking for a content marketing solution to streamline the process. We actually stopped using Google pay-per-click about six months after adopting Oracle Marketing Cloud.” Register now!
HINGE MARKETING | THURSDAY, FEBRUARY 26, 2015
[Google, Process] How to Use LinkedIn for Business Development
Our research on 1,028 professional services buyers shows that six in ten now turn to social media to check out firms before they purchase. You want to find groups that appeal to each of the people who play a role in the decision-making process, broadening your reach. The importance of networking has not gone away. On LinkedIn?
WEBBIQUITY | TUESDAY, FEBRUARY 24, 2015
[Google, Process] 48 Phenomenal SEO Guides, Tips & Tactics
Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. But change is.”
HINGE MARKETING | MONDAY, FEBRUARY 23, 2015
[Google, Process] Top 5 Business Challenges for Management Consulting Firms
So we got down to research. Diving into the Research In order to find the answers, the Hinge Research Institute conducted a study of over 530 professional services firms. For those seeking the full, multi-industry story, we’ve made the complete research report available for free online. On Google+ or LinkedIn?
B2B MARKETING UNPLUGGED | MONDAY, FEBRUARY 23, 2015
[Google, Process] To Everything Spin, Spin, Spin
Fire your market researchers. This is the difference between having lots of data (research) and knowing what it means (analysis). I very much doubt there is a marketer in North America who has not attended a presentation by someone who worked on the first Obama campaign. It’s okay, it’s even healthy to p**s some people off. Nailed it.
FATHOM | FRIDAY, FEBRUARY 20, 2015
[Google, Process] 9 Signs It’s Time for a New Manufacturing Website
With new technology meant just to simplify this process, it can be effortless for you to update your website. If you are keeping an eye in Google Analytics and seeing that your bounce rate is going up day by day or month by month, this is a key indicator that either your site is not easy to use or people are not finding what they need.
VOICE-BASED MARKETING | THURSDAY, FEBRUARY 19, 2015
[Google, Process] Tracking Mobile Call Conversions from Google Call Extensions
So much so that industry research firm BIA/Kelsey projects that calls in the U.S. Call recordings, how callers navigate through IVR menus, and the geo-location of the caller all provide useful signals in this process. The post Tracking Mobile Call Conversions from Google Call Extensions appeared first on Ifbyphone.
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 19, 2015
[Google, Process] 5 Super Simple Ways to Show Your Readers You Understand Them
This may seem like it involves a good deal of research on the front end. You’ve done your research to determine what types of topics they want to read about and you’re presenting the information in a way that makes sense for them. We also include a link to our client’s contact form in each article to make the process even easier.
VOICE-BASED MARKETING | THURSDAY, FEBRUARY 19, 2015
[Google, Process] Tracking Mobile Call Conversions from Google Call Extensions
So much so that industry research firm BIA/Kelsey projects that calls in the U.S. Call recordings, how callers navigate through IVR menus, and the geo-location of the caller all provide useful signals in this process. The post Tracking Mobile Call Conversions from Google Call Extensions appeared first on DialogTech. Ifbyphone?s
MARKETING ACTION | THURSDAY, FEBRUARY 19, 2015
[Google, Process] Social Selling 101 – 3 Social Technologies To Get You Started
When you start out social selling , don’t automate any of your processes. Note: we aren’t making rockets with this piece of the sales process, but you will need to automate as your following increases. Buffer can connect you to LinkedIn, Google+, Facebook, & Twitter. Use Riffle (By CrowdRiff) to research people.
HUBSPOT | WEDNESDAY, FEBRUARY 18, 2015
[Google, Process] How to Play to Your Strengths in a Job Interview: Tips for Every Personality Type
Asking questions demonstrates the research you''ve done as well as your cultural fit for the team. quick Google search will reveal hundreds of thousands of posts and articles aiming to address this one common interview question. These learning styles stay with us into adulthood and continue to influence the way we process information.
B2B MARKETING UNPLUGGED | TUESDAY, FEBRUARY 17, 2015
[Google, Process] Why We Need to Shut Up and Let Our Customers Buy Something
That’s when the Corporate Executive Board announced that B2B buyers were getting through almost 60% of the process without contacting a sales rep. More than a few startled Squirrels were heard to drop their nuts that day and, not long after, Scott Gillum in Forbes proclaimed that “57 percent of the sales process just disappeared.”
HUBSPOT | MONDAY, FEBRUARY 16, 2015
[Google, Process] How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer
Step 2: Research. This research should occur before the actual creation of content because significant media outlets and influencers in an industry can act as sounding boards or, better yet, contributors to that content. Knowing your KPIs from the outset will simplify the measurement process. Step 1: Know Your Promotion Options.
HINGE MARKETING | WEDNESDAY, FEBRUARY 11, 2015
[Google, Process] Lead Nurture Drip Email Campaigns 101: Getting Started
Buyer stages go hand-in-hand with the buying process You’ll also need to keep in mind the stages a lead goes through in buying your services, as lead nurturing should match up with the buyer’s process. To determine the right frequency for your firm, consider the length of the buying process. On Twitter+ or LinkedIn?
CMO ESSENTIALS | WEDNESDAY, FEBRUARY 11, 2015
[Google, Process] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
Did marketers in earlier eras use the research, data, or information they had available to inform their decisions? You now have access to many tools like wordpress and google analytics that allow you to launch and market a site with little technical or analytical ability. Technology and analytics refine that process. David T.
CRIMSON MARKETING | MONDAY, FEBRUARY 9, 2015
[Google, Process] 5 Ways To Battle Increasing Pressure on Marketing
” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. ” For example, “at Google, lead times for new products are continually shrinking. ” .
MODERN B2B MARKETING | MONDAY, FEBRUARY 9, 2015
[Google, Process] How To Boost Conversions With Personalized Remarketing
Today’s consumers have access to a staggering amount of information and tend to do a lot of research before taking action. Share your process in the comments section below. Author: Mike Tomita Most of the traffic that comes to your website will not convert, or even take an action you’d like them to take.
HUBSPOT | MONDAY, FEBRUARY 9, 2015
[Google, Process] How to Research Blog Topics: A Step-by-Step Process
Conducting research is an essential part of writing quality blog content. But doing research can be very time consuming if you''re not sure what you should be looking for and how to look for it. In this post I will take you through a four-step process for researching your blog posts. Google Related Search.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, FEBRUARY 9, 2015
[Google, Process] Your marketing success may hinge on Gray Social Media
In a recent post, I pointed to research that shows that as much as 70 percent of social sharing is unknown to us. He told this story: After working on our company blog for a while, I found great value in diving into Google Analytics to see where the traffic was coming from. This presents a real problem for marketers. Gray social media.
VOICE-BASED MARKETING | THURSDAY, FEBRUARY 5, 2015
[Google, Process] 5 Reasons to Be Aware of Native Advertising
Research shows an estimated $7.9 In an age of smaller screens, information needs to be easy to process: enter feeds and a growing opportunity to integrate native advertising into our overall mobile experience. Native is a term we’ve been hearing more and more in the marketing world over the past couple of years. Not necessarily.
CMO ESSENTIALS | WEDNESDAY, FEBRUARY 4, 2015
[Google, Process] Top-Funnel Marketing: Why You Should Treat Your Product Like Dirt
We marketers don’t have the luxury of just sitting around while prospects google our company name or search out our keywords until we hit our goals. That’s why research shows that marketers who align their marketing content to provide such buying stage information and thought leadership enjoy 73% higher conversion rates vs. those who do not.
HUBSPOT | FRIDAY, JANUARY 30, 2015
[Google, Process] 10 Excel Tricks Every Marketer Should Know
The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. Regression analysis is a statistical process that compares the relationship between different variables in a sample. They make long manual processes simple by automating them. Google, Hubspot, Salesforce.com).
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 28, 2015
[Google, Process] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). Understanding what your audience is searching in Google is critical, and simply answering those questions can help you leaps and bounds with SEO. 3.
BLOG MY CALLS | TUESDAY, JANUARY 27, 2015
[Google, Process] Discover the 5 Steps to Help You Profit with Google Adwords
Do you know why businesses lose money with Google AdWords? Whether you are new to Google AdWords, or want to optimize your campaigns to improve ROI, this blog post is for you. If you want to be successful with Google AdWords you absolutely must have a system and a process to set up, monitor, and then optimize your campaigns. 2.
KEO MARKETING | TUESDAY, JANUARY 27, 2015
[Google, Process] Top 10 B2B Inbound Marketing Predictions for 2015
Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Marketers can then steer users toward a specific destination (online or in person) early in the decision-making process. Mobile/Local Growth Continues to Dominate.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 27, 2015
[Google, Process] Four ways augmented reality will be coming to your workplace soon
Pulling the plug on Google Glass had to be a disappointment to many people, especially those who put their heart into the Glass Explorer advocacy program. For the past year, I have been working on a research project for the US Air Force examining best practices on technology applications to labor-intensive manufacturing processes.
VOICE-BASED MARKETING | MONDAY, JANUARY 26, 2015
[Google, Process] How to Create Stellar Video Content for Marketing in 2015
Research and purchase a high-quality camera for your marketing team and think of it as an investment. It’s best if this room becomes a dedicated studio in your office to simplify the production process. In 2017 video will account for 69% of all consumer Internet traffic ( Cisco ). Video is not only growing – it’s effective. Empty room?
VIDYARD | MONDAY, JANUARY 26, 2015
[Google, Process] Using Video to Turn Website Traffic into Leads
Research shows that 80% of site visitors will watch a video, while only 20% will read content. To understand the importance of video in the sales process, we have to think about how customers behave today. According to research from Sirius Decisions, they are taking much longer to be ready. Customer Behavior Today.
MARKETING ACTION | FRIDAY, JANUARY 23, 2015
[Google, Process] SEO Basics + a Checklist for Content Marketers
At the end of the process, you might be so excited to finally hit “publish” that optimizing your content for search engines may be the last thing on your mind. Next, review Google AdWords for keyword volume. By looking up the metrics (which is a very quick process) you can narrow down on your central keyword phrase.
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 22, 2015
[Google, Process] 8 Steps To A More Effective B2B Content Marketing Program
To make it more business and SEO-specific, consider adding the following information and values to this process: Topic / Idea. We use Google Drive for the majority of this collaboration but Basecamp and Evernote Premium are fairly low cost options collaboration options as well. Editorial Calendar Templates in Google Docs. 4.)
CMO ESSENTIALS | THURSDAY, JANUARY 22, 2015
[Google, Process] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
Have you ever received a resume from a marketer that you just knew, at a glance, would not proceed in the hiring process? If the writing isn’t concise and straight-forward, chances are the candidate’s thought process isn’t either. Here are seven red flags to watch for when looking at candidate resumes for your marketing team. 1.
HINGE MARKETING | WEDNESDAY, JANUARY 21, 2015
[Google, Process] 5 Lead Generating B2B Website Trends
Our research has shown that high growth firms consistently rate the effectiveness of content, and specifically online content, higher than average growth firms. On a smaller screen, details of a desktop version of a website can be distracting or difficult to process. On Google+ or LinkedIn? How can your firm get there?
VOICE-BASED MARKETING | WEDNESDAY, JANUARY 21, 2015
[Google, Process] Top 5 Display Advertising Challenges With Tips on How to Improve Results
To make your campaigns effective you need to face challenges head on with research, time, and effort. Whether this is through a programmatic process (less control) or manual process (more time consuming), this is key to ensuring your ads appear in the RIGHT places, not just everywhere on the web. Challenge 3: Banner blindness.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 20, 2015
[Google, Process] The state of the nation on SEO, content strategy and earned media
I’m working on an exciting new book project and as part of my research, I had the opportunity to interview Lee Odden , CEO of TopRank Marketing and the author of Optimize , one of my favorite business books of the past five years. The reality is, of course, people aren’t linear in their buying process. Can you scale?
HINGE MARKETING | MONDAY, JANUARY 19, 2015
[Google, Process] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
Fortunately, the wealth of research and success stories available online can make this process a lot easier. 2) The belief that marketing is an art rather than a science. On Google+ or LinkedIn? The result? Many marketing departments don’t get the support and resources they need to deliver on their potential. Conclusion.
HUBSPOT | MONDAY, JANUARY 19, 2015
[Google, Process] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
You need to dedicate more time to researching and write the best and most engaging content you can. Here are some ways to repurpose your well-researched blog posts to capture a more engaged audience for your business. I’ve included some nice tips for bootstrapping so you don’t have any excuses! 1) Email Newsletters. Quite the opposite.
VERTICAL RESPONSE | THURSDAY, JANUARY 15, 2015
[Google, Process] Why You Should be Using Product Listing Ads Right Now
Comparison shopping sites like PriceGrabber , Nextag , and search engines like Google and Bing allow people to research, compare, and check the availability of products all at once. Google requires you to also set up a Google Merchant account before you’re able to create Google Shopping Campaigns.
B2B MARKETING INSIDER | THURSDAY, JANUARY 15, 2015
[Google, Process] How To Plan And Build A Successful Content Marketing Strategy
Backed by research and our own customer engagements, I covered. The Content Marketing “Rule of Thirds” And I talked about the budgeting process for your overall budget and for your content budget. Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 ” ~ IDC.
MARKETING ACTION | THURSDAY, JANUARY 15, 2015
[Google, Process] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
You’ve probably seen the stat (and there are a few variations depending on the research firm that did the study, but they’re distinctions without a difference): Somewhere between 60% and 90% of people use a search engine to begin researching a product or service. Forrester Research, Jul 2013). TACTIC 1: Search Marketing.
HUBSPOT | THURSDAY, JANUARY 15, 2015
[Google, Process] 15 Important Ways to Use Case Studies in Your Marketing
You''ll also probably do some online research to see what others are saying about said product or service. Most customers know that a little online research could spare them from a bad experience and poor investment of your budget. Get Inspired: Google’s Think With Google is an example of a really well structured case study page.
HUBSPOT | WEDNESDAY, JANUARY 14, 2015
[Google, Process] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
The trouble was that everyone wanted listings sponsored by Google AdWords, not Ask Jeeves. First Job: Government Scientist. "I thought I was going to be a scientist when I graduated college, and I took on my first job in Washington, DC as a computer scientist and researcher. What did they do there? What did they like and not like?
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 13, 2015
[Google, Process] 10 of the Most Successful B2B Blog Post Themes
These three words are critical to the content marketing process from start to finish. Today, I’m going to focus on the “ review ” component of the writing process, as it can be a great way to generate new content ideas with confidence that they will perform at high levels. 12 Questions to Ask When Performing SEO Keyword Research.
WEBBIQUITY | TUESDAY, JANUARY 13, 2015
[Google, Process] 19 More Outstanding Social Media Marketing Guides
In addition to the “Big Four,” the findings and associated infographic looked at SlideShare (the “new kid on the block”) as well as “niche players” Google+, Pinterest and Instagram. ”), StumbleUpon, Google+, Triberr, and Facebook. Image credit: KISSmetrics. Twitter between 1:00 and 3:00 p.m.).
MARKETING ACTION | TUESDAY, JANUARY 13, 2015
[Google, Process] What It Takes to Optimize Your Brand’s Organic Search Visibility
Then, we started hearing about a bunch of new Google algorithm updates named after animals that were rendering these old tactics ineffective. The upshot for searchers of all these Google renovations was plain to see; you likely noticed around this time that the search experience was improving across the board. The On-Page Factors.