• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. before they enter the active sales process. to a salesperson until they’ve conducted independent research. At every level of the sales process, interactive online. salesperson with the final stages of the sales process. Belong In Every Content. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Process] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. Indeed, building and. So, as social. business. Tips & Tactics.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Process] Marketing Automation Simplified
    Successful email marketing, demand generation, and lead management processes hinge on a modern. strategy closely aligned to buyer needs and expectations across all phases of the buying process. mandate to tailor content aligned to the buying process in a manner that demonstrates how your solution. the lead management process.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Process] Grande Guide to B2B Blogging
    IMPROVE SEARCH RESULTS Search engines such as Google, Bing and Yahoo reward. What is the approval process? MANPOWER Using traditional research methods, the temporary. benefits in the process. Look at Google Analytics to. continuous and dynamic process. Blogger: Owned by Google, this is another easy-to-use.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • DISCOVERORG  |  FRIDAY, FEBRUARY 5, 2016
    [Google, Process] 3 Tips for Embarking on an Account-Based Selling Program
    Once the contact is initiated, the process of continuous research on both the company and the contact(s) should stay at the top of a rep’s priorities. No sales team has time to collect and process every new project or initiative, personnel change, and news item for every single prospect. As seen in the Cloudera study, ABS works.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Google, Process] 8 Things to Do Before Interviewing Someone for Your Team
    Hiring the right talent for your organization has a direct impact on maintaining your competitive edge, so it is crucial that you don’t screw it up by short-changing the preparation required for the interview process. Go ahead, Google “job interview tips” and within.27 Explain your interview process and technique. Refrain.
  • HINGE MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Google, Process] Developing Your Firm’s Next Generation of Industry Experts
    Hinge’s research team conducted an extensive study in 2015 to better understand these changes. It was a matter-of-fact process from referral to initial contact. More likely they did some initial online research online about you. “Google” them], and 59.9% Two major changes of note are. search online [e.g.
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Google, Process] 11 Top Tips For Developing YouTube Influencers
    And the process has established best practices which can be repeated for ongoing success. But because of its integration into Google search and its own powerful search engine (No. Thus marketing automation helps make visible the attract process that begins the customer funnel. Long-Tail Discoverability. The Real McCoy.
  • ACT-ON  |  TUESDAY, JANUARY 26, 2016
    [Google, Process] Once is Never Enough: How to Repurpose Content Like a Boss
    The marketers that make repurposing a habit tend to do it more often, and more effectively, as Curata discovered when they did research for the graph below: 29% of the most successful content marketers have developed a specific process for reusing and repurposing their content. Three Google+ updates. A few minutes of a webinar.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 21, 2016
    [Google, Process] How to Write Blog Posts Faster – and Better
    If you’re in the business of regularly writing content on behalf of clients or for your company, you’ve likely gotten your process down to a science. Maybe you keep your notes and ideas organized in Evernote or Wunderlist or Google Keep (or many others) so that you’re able to dive right in when you sit down to your computer. Research.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Google, Process] 8 Ways to Improve Your Online Content Marketing
    buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. For example, when it comes to snackable video, research from Animoto finds that 83% of consumers prefer videos that are five minutes or less in length. Good question. Isn’t it your lucky day.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Google, Process] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Use an agency dashboard to modernize the process with integrated tools. Scope of Services – This portion is usually spelled out in a separate schedule and includes a list of services the agency agrees to be responsible for, including research, writing, design work, illustrations, layout, messaging and more. So why do it now?
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Google, Process] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    The phrase ‘social media marketing’ has not been officially defined, however the terms ‘social media’ and *‘marketing’ are both clearly defined and this is where we can draw our conclusion that social media marketing is a process where websites gain attention or traffic through social media sites. What Are Social Networks?
  • ACT-ON  |  MONDAY, JANUARY 11, 2016
    [Google, Process] Four Trends Elevating Marketing as the Key Business Engine
    Value of Internet as a research platform. Because of the large deal sizes, this process necessitated the involvement of certain key people for the successful closure of the deal: Top-level executives from the prospect’s side, with the authority to sign off on a big purchase. The role of the Internet as the research platform.
  • ACT-ON  |  FRIDAY, JANUARY 8, 2016
    [Google, Process] Making SEO a Priority During Website Launch Planning
    This involves extensive planning, research, and monitoring, and you’re still bound to have some ‘gotchas’ along the way. Kanban is a technique for managing a software development process in a highly efficient way” via Kanban Blog. Many online resources exist; we encourage you to take the time to get to know the process.
  • HINGE MARKETING  |  TUESDAY, JANUARY 5, 2016
    [Google, Process] The Digital Divide in AEC Lead Generation Strategies
    They prefer to do their research themselves ahead of time and select 5-8 companies to ask to bid. Whether your excellent reputation got you a referral or Google ranked you well for a keyword; prospects are searching for you online and starting their buying journey there. From there, they will interview the top 2-3 firms.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 4, 2016
    [Google, Process] Sales Playbooks: Taking the Guesswork out of Sales Enablement
    Our recent Research Report examines how Best-in-Class companies deploy sales playbook solutions in order to arm their reps to win and maximize sales quota attainment. Our research provides crowd-sourced recommendations that map peak sales performance to specific decisions winning sales teams make around processes and applications.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Google, Process] 4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them)
    If a potential donor or supporter Googles your nonprofit, only to find a Facebook page where the latest post is from 2012, it doesn’t inspire confidence in the organization. During this planning process, you should also formalize your social media strategy. To achieve both in 2016, marketers will need to become more savvy than ever.
  • ACT-ON  |  WEDNESDAY, DECEMBER 30, 2015
    [Google, Process] Travel Marketing: 5 Steps to Seed the Micro-Moments That Drive Decisions
    Google calls the act of pulling out our phones and searching for videos, photos, or articles about a destination a “micro-moment.” It is the moment when a traveler is actively seeking, planning and dreaming about traveling. Google’s research highlights the circuitous route that vacationers take to the booking button. Want to Go.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Google, Process] 12 Warning Signs Your Website Redesign Could End In Catastrophe
    For many businesses, the most basic notion of having a website in the first place can be rooted in the idea of popping up on page one of Google and other search engines. Instead, focus on using the specific language your marketing personas will use to research a problem that you can solve. Why do you want the items on your wish list?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 29, 2015
    [Google, Process] KoMarketing Year in Review: Top Posts from 2015
    It is a testament to the hard work team members have put into the process in building engaging content and online communication throughout this past year. Well researched lists almost always do well. Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo. TOP 10 KOMARKETING BLOG POSTS OF 2015.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Google, Process] How to Find the Right Co-Marketing Partner
    image Source: SEMrush. 5) Google the company. To make sure you don’t start working with a partner who is on the verge of bankruptcy, Google the company and check out the first few pages to see what comes up, as well as the “News” section. but it's not always an easy job. Oftentimes, it's a struggle. Let's get to it.
  • HUBSPOT  |  SATURDAY, DECEMBER 26, 2015
    [Google, Process] A Guide to Active Listening: How to Earn People's Trust Using Your Ears
    With a quick Google search and some browsing, people can gather as much information about a product as a salesperson has. Dr. Carl Rogers, one of the founding fathers of psychotherapy research, originated the concept of “reflective listening” in the 1940s. This post originally appeared on HubSpot's Sales Blog. What is Active Listening?
  • BUZZSUMO  |  MONDAY, DECEMBER 21, 2015
    [Google, Process] 50 Things We Learnt About Content Marketing This Year
    At BuzzSumo we love research and data. 2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports. Research is important as it can provide insights into content trends and how we can improve our content to generate better results. Content marketing strategies. Altimeter ).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 18, 2015
    [Google, Process] What Lies Ahead in 2016 and Other Mobile Marketing News
    Google: Demographics Not As Good As Intent (Search) For Mobile Targeting. Facebook’s rich demographic and interest-based data have made it a powerful marketing platform and the major challenger to Google. An external information search is the process of utilizing information from outside environment. Apps go mainstream.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Google, Process] Your Website is the Hub of Your Firm’s Online Presence
    We know from research that a professional services firm’s website is firmly wedged into its business development process. ” Our research does show that the “team leadership” pages are one of the most popular sections on professional services sites. Why are you building a new website? Sound familiar?
  • ACT-ON  |  MONDAY, DECEMBER 14, 2015
    [Google, Process] Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change
    We holistically look at an organization’s people, processes, technology, metrics and policies through our 5 Lenses approach to improving supply chains. We go through an approval process with our practices prior to sending anything. Since we can see their research, we can open up the conversation around that. Paul Adamson.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Google, Process] How to Use Data to Create More Relevant Content
    In fact, research reveals that B2B companies who blog receive 67% more leads than those who don't. To help you figure out how to use data to inform your own content ideation process, I've come up with a plan. Once you figure out your main keywords, type each one into Google and look at the suggestions at the bottom of the page.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 10, 2015
    [Google, Process] 5 Places B2B Marketers Can Find Blogging Inspiration
    They want to make it interesting, without being cheesy or too pushy in the sales process. While Google famously made a lot of users’ keyword search data (not provided) a few years back, that doesn’t mean all search data is lost. All it takes is some research and a little bit of poetic inspiration. Customer Service Communication.
  • ACT-ON  |  MONDAY, DECEMBER 7, 2015
    [Google, Process] What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey
    Buyers willingly, happily spend a considerable amount of time online researching their options. needing a new furnace or a new logistics vendor) they will begin their research online and, increasingly, will make their purchase online. This year, shoppers spent $5 billion on themselves in the first 90 minutes, and more than $14.3
  • JUNTA 42  |  SATURDAY, DECEMBER 5, 2015
    [Google, Process] This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?
    Finally, Google Plus gets a makeover, but should marketers invest time there? New ways to find and stream app content (31:00): When Google got started, search was focused on finding the best information on websites. Meet the new Google Plus (36:21): Google+ continues to evolve, TechCrunch reports. It depends. Yahoo!
  • FATHOM  |  TUESDAY, DECEMBER 1, 2015
    [Google, Process] Google Shakes Up the Local Search World… (kinda)
    Google made a pretty big change to their search results recently. Google has just removed the ability for users to manually change their search location from the search results pages (SERPs). This feature was located under “Search Tools,” on the Google SERP, as detailed in the screenshot below. Here’s the low-down…. Click here.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Google, Process] How to Figure Out What Keywords Your Potential Customers are Using
    Thanks, Google. Lucky for you, I’m here to loan you a few keyword research secret weapons so you can DIY, if need be. When you’re doing this, be sure to remove yourselves from the process and put yourselves in your persona’s shoes – use the words and terms they use, ask questions in the way they ask them, etc. Yes, your people.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 1, 2015
    [Google, Process] How We Overcame 2015’s Top Content Marketing Challenges
    These videos are designed to have subject matter experts answer customer questions while giving us an opportunity to drive organic traffic to the website by ranking in Google’s video results. Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update. It’s hard to believe 2015 is coming to a close.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 30, 2015
    [Google, Process] The Mobile Marketing Platform Problem with Programmatic
    It took the Google “ Mobilegeddon ” to get many large brands to really concentrate on improving their mobile experience. Why did Google have to enact such a steep penalty on sites with poorly performing mobile experiences to get them to pay attention? Mobile is indisputably the next big marketing platform. billion).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 26, 2015
    [Google, Process] The one social media rule ALL businesses should follow
    What I mean is, YOU should own admin rights to your social media platforms, Google Analytics, WordPress site or blog, and other assets and data. The first example is for Google Analytics. That company set up their Google Analytics account under THEIR email and name and then gave Client #1 admin rights. By Brooke B. SINGLE.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 24, 2015
    [Google, Process] 10 Reasons to Develop a B2B Blogging Strategy
    Matched with keyword research , develop an editorial calendar that tackles topics related to keyword strategy that your site’s SEO strategy is lacking visibility for. 2.) Thought leadership and the sharing of professional knowledge in social media channels help influence the B2B decision making process. Final Thoughts.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 19, 2015
    [Google, Process] What B2B Marketers Can Learn About Buyers Without Trying Too Hard
    It’s easy to focus too closely on the (often overwhelming number of) tasks at hand, only in the process fail to keep a watchful eye on the market as a whole. If southern California has traditionally been a hotbed of software startups your company targets, a little research will tell you about a bonfire building in the midwest.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google, Process] The 31 Best Tools for Improving Your Writing Skills
    Our own research concludes that companies that commit to regularly publishing quality content to their blogs tend get the most website traffic and leads -- and those results continue to pay out over time. There are many ways you can use Google Docs to improve your writing. You can export it to plain text or Google Docs.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google, Process] Increase the Efficiency of Prospecting with New B2B Cross-Channel Marketing Sales Tools
    The evolution of the buying process that has created a shift of control to the consumer has forever changed the way sales and marketing approach and engage their prospects. Our new Google Chrome extension for Profiler makes it easier to find and engage with prospects while doing prospect research. Product News
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google, Process] Oracle Marketing Cloud Launch: Align Sales and Marketing and Create Consistent Cross-Channel.
    In fact, recent research indicate that apps that send in-app messages were shown to have 2 to 3.5x Second, the Profiler sales tool can be accessed as a Google Chrome Extension, allowing salespeople to access relevant profile information as they visit a contact’s LinkedIn or company website. increase in revenue.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google, Process] Increase the Efficiency of Prospecting with B2B Cross-Channel Marketing Sales Tools
    The evolution of the buying process that has created a shift of control to the consumer has forever changed the way sales and marketing approach and engage their prospects. The Google Chrome extension for Profiler makes it easier to find and engage with prospects while doing prospect research. Product News
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 17, 2015
    [Google, Process] 5 Lessons B2B Marketers Can Learn from Successful E-Commerce Programs
    When customers have a great experience, from the research stage to the checkout confirmation process, they are much more likely to not only return, but to recommend the business to others in their social and business circles. There are many companies with a B2B focus that don’t have an e-commerce presence. Call-to-Actions.
  • HUBSPOT  |  MONDAY, NOVEMBER 16, 2015
    [Google, Process] 6 Tips for Scaling Social Media Promotion With a One-Person Team
    Research has shown that social media has a 100% higher lead-to-close rate than outbound marketing. IFTTT -- short for "if this, then that" -- is a go-to tool for anyone looking to streamline social processes. Here are a few of my go-to recipes: New Twitter followers in a Google Drive Sheet. Why Does Social Promotion Matter?
  • CINTELL  |  WEDNESDAY, NOVEMBER 11, 2015
    [Google, Process] 15 Questions to Ask in Your Next Persona Interview
    People, it’s time to get real about buyer persona research. Industry research shows that conducing primary research in the persona creation process is paramount to their success. Questions related to the buying process. 6. Describe the process to me? 7. Who else was involved in the purchase process?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 11, 2015
    [Google, Process] Content Shock is here. Now what?
    The research, which analyzed the shares and links of 1 million posts, found a low level of content engagement they characterized as “striking:” 50% of randomly selected posts received 8 shares or less. Google it! Insights on content sharing and distribution trends being dictated by Facebook, LinkedIn, and Google.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Google, Process] How to Create the Right Content at the Right Time: 6 Tips to Get You Started
    Facebook's Audience Insights is a great tool to simplify this process, as it allows you see the demographic of a business’ audience, as well as their gender, relationship status, interest sets, job niches, etc. There's a lot of research out there on determining the best time to send and publish content on social media, email, blogs, etc.
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Google, Process] There is No Such Thing As an Offline Business Anymore
    All of our consumer research begins online. Rather than reading ads, calling information lines, or speaking to sales reps, Google has become the research tool of choice. We ask our questions on Google, and spend a few minutes checking out the results before we start evaluating solutions to our problem. Try new things.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Google, Process] 7 Deadly Sins the Best Professional Services Websites Never Make
    Our research shows that 99 percent of prospective buyers visit a firm’s website at some point during the buying process. Most hosting services offer at least a rudimentary package, and several excellent web-based services are available for free, including the ubiquitous Google Analytics. Generic Look & Message.
  • CINTELL  |  MONDAY, NOVEMBER 9, 2015
    [Google, Process] Habits of Customer-Centric Marketers: Q&A with Erika Goldwater
    Make sure your opinions, research, or experience is heard and shared because it is unique to you. It takes research and time. Shocker – it is not always Google. It’s too insular and to gain a true understanding of the buyer, it has to be research- based. Customer-centricity is a competitive advantage!
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 9, 2015
    [Google, Process] The sad story of the B2B marketer and the missed mobile opportunity
    Well that’s if research by Kleiner, Perkins, Caufield, and Byers is anything to go by. And according to Google, mobile bursts are becoming the norm (they call them spurts - but I won’t) – where the average mobile session is just 1 minute 10 seconds long. Today you will check your mobile phone around 150 times. Can they? B2B Marketing
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 6, 2015
    [Google, Process] Oracle Named Leader in SiriusDecisions Marketing Automation 2015 SiriusView Report
    This sudden rise of new marketing technology is little wonder given the dramatic change that has occurred in buying processes: "Buyers are 60% through their decision process before engaging with a sales person" according to research by Google and Executive Board. Product News
  • ACT-ON  |  FRIDAY, NOVEMBER 6, 2015
    [Google, Process] 8 Tips and a Few More Resources for Holiday Marketing
    Research & Strategy. Well-laid plans often start with a bit of research and strategy. Consider the following: Google.com : Good old Google will aid in your research when conducting competitive analysis or looking at your own content. This can aid in competitive research, and be especially helpful during the holidays.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 4, 2015
    [Google, Process] The Best Brand Stories Are Born from Integrated Marketing
    Behind this single decision is an organization that constantly researches and observes its customer base and disseminates that information to the entire organization. “We have a very long sheet of paper with customer research, moments of truth, the buying journey, pain points, and opportunities. What gives them staying power?
  • HUBSPOT  |  MONDAY, NOVEMBER 2, 2015
    [Google, Process] How to Make Your B2B Content More Lovable: 9 Tips to Try
    well-researched, thorough, and to-the-point prophetic piece is the kind of content that will give you a strong ROI. They are revelations of data, information, technique processes, tutorials, and a bunch of goodness rolled up into a single piece of content. Thankfully, I’m seeing the trend grow. just pulled those off military.com.).
  • HUBSPOT  |  THURSDAY, OCTOBER 29, 2015
    [Google, Process] 5 Tips to Help Make a Killer Marketing Video
    If you’re making a physical product, some footage of the manufacturing process is an excellent way to make your product relatable. After Google, YouTube is the second-largest search engine in the world. Creating a video (or video series) to help market your product or service is a no-brainer. Good news: there’s a third option. Video
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 27, 2015
    [Google, Process] 5 Ways Top Sales Reps Can Use Marketing Automation to Close More Deals
    To speed up the learning process, provide some feedback. Let’s say that you are a sales rep and that you are constantly receiving leads from marketing that turn out to be high school students doing research on your website. Luckily for us, those days are gone the way of VHS and Betamax (go ahead, google it). Sound familiar?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 27, 2015
    [Google, Process] Seven Ways to Humanize B2B Marketing
    It’s nice that a piece of software “streamlines processes,” but 1) everyone says that (an exact phrase search on Google for that brings up more than 40,000 results); 2) no one would buy something that complicates processes(!); and 3) how exactly does that help the individual business buyer in his or her job?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 27, 2015
    [Google, Process] My Favorite Tool For Content Ideas
    This process helps you gather as much research and data as you can to inform your brainstorming and content ideation process, which will lead to better content ideas. You want to note those websites down so you can do deeper dive research on them. You can do all of this research with the free version of BuzzSumo.
  • CHIEFMARTECH  |  FRIDAY, OCTOBER 23, 2015
    [Google, Process] Here’s just a taste of what transpired at MarTech Europe this week
    “Purpose helps remove process — everybody intuitively knows where they’re going.” That got the right conversations happening and lead to real changes in technology, org structure, and process. Success needs failure — treat failure like a scientist: part of the process. ” – Martin Majlund, Carlsberg Group.
  • ACT-ON  |  FRIDAY, OCTOBER 23, 2015
    [Google, Process] Make a Blockbuster: 8 Tips to Promote Your Webinar
    Share regularly on LinkedIn, Twitter, Google+, and Facebook in the three weeks leading up to the event. Create your event hashtag early in the process and include it in your social sharing from the start. You should also create an event in Google+. What if you gave a party and no one came? Make a promotion plan.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 22, 2015
    [Google, Process] 5 Common Misconceptions About B2B Content Marketing Development
    While the theme of each day will vary depending on industry or available content, knowing what you need to publish each day makes the entire creation and sharing process much easier. As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase.
  • HINGE MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Google, Process] 7 Hidden Opportunities to Increase Your Company’s Value
    “[Company X] is the innovative professional services firm known for effectively applying strong business and technological expertise as well as process and architectural rigor to promising digital technologies, to solve challenging business problems and enable sustainable advantage.” Don’t fall into this trap. Easy to do?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 20, 2015
    [Google, Process] 8 Steps To An Effective Social Media Strategy
    For example, you can use Alexa or Google Adwords. This process will take some time, but it’ll be worth it at the end because you’ll have a list of proven topic ideas that your audience will be interested in. Google+: No more than 3 times a day. Developing and executing a social media strategy is hard work. to post content.
  • JUNTA 42  |  SATURDAY, OCTOBER 17, 2015
    [Google, Process] This Week in Content Marketing: 4 Content Marketing Trends for 2016 [100th Anniversary Show]
    Robert Rose – 2015 state of the enterprise of content marketing: When Robert sees marketing departments struggle with adopting a content marketing approach, it’s usually because they’re applying the same old marketing structures, rules, processes, and tactics – layering in content “assets” to power it. This week’s show. link]. 6.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 16, 2015
    [Google, Process] Two reasons to invest in online business video production
    NOTE: most of this research is happening BEFORE they reach out to you to engage into the buying process. Included in your SEO tactics – Google loves online business video and the more video is watched, the more valuable it becomes to them, which drives more credibility in traffic to your website. Like this post?
  • HUBSPOT  |  FRIDAY, OCTOBER 16, 2015
    [Google, Process] How to Build a Keyword Strategy That Turbo-charges Your School's SEO
    With majority of prospective students researching colleges, graduate programs, and private schools online, schools keyword research and SEO fueled content creation should no longer be optional. Google. Tips for Keyword Research That Will Help You Rank in Search. but that doesn’t mean you’re 100% correct. So, what now?
  • ACT-ON  |  FRIDAY, OCTOBER 16, 2015
    [Google, Process] How to Perform a Social Media Audit: Measure What Matters
    This graphic is from Wearever’s Compendium of research into the digital, social, and mobile state of the world (a mind-boggling 376 slides’ worth of data). And you’ll have a process in place to repeat the audit, so it’s an even better investment over time. Social media is long past the novelty stage. First, know your customers.
  • VIDYARD  |  THURSDAY, OCTOBER 15, 2015
    [Google, Process] Designing Fly Landing Pages – Part 4: Continuity
    Keep up to date on the latest data and research. Research can help to inform you of best practices and provide you with insight into why certain methods, layouts, or language performs better than others. At Vidyard, we use Google Analytics and KISSmetrics to track web, mobile, and social traffic. The final piece is Continuity.
  • HUBSPOT  |  THURSDAY, OCTOBER 15, 2015
    [Google, Process] How to Teach Yourself SEO in 30 Days
    After completing days 1-4 you’ll have a basic understanding of how search engines work, a clear sense of the difference between on- and off-page SEO, as well as an overarching understanding of how Google's algorithmic updates have shaped how people approach SEO today. Day 6: Become familiar with the Google zoo. Let's get started.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 15, 2015
    [Google, Process] The dangerous confusion of sales and content marketing
    The field has taken Google’s Zero Moment of Truth stat, that online buyers consult 10.4 Try this: Google “how to create a content calendar” and tell me how many answers you get. Consider that the year before Google’s 10.4 Did our cognitive processes really require twice as much information as they did the year before?
  • BIZIBLE  |  MONDAY, OCTOBER 12, 2015
    [Google, Process] Why B2B Marketers Shouldn’t be Concerned about Mobile Ad Blocking
    Ad blocking is the process of removing ads (usually display ads or popups) from websites. Surely you’ve seen the research, like this one published by eMarketer that found 41% of desktop users and 11% of mobile users use ad blocking software. For example, Adblock Plus has deals with Google, Microsoft, and others. 4.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 12, 2015
    [Google, Process] Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe
    Specific to the growth of mobile device adoption and its impact on online behavior, Google indicated  earlier this year that “ more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. ” (via article on Search Engine Land). Google+ (300M – down 10% since beginning of year ).
  • SALES ENGINE  |  THURSDAY, OCTOBER 8, 2015
    [Google, Process] Feeding Sales Is a Process, Not a Project.
    They realize that engaging with prospects through the internet is a process and not a series of projects—and marketing’s job is to generate leads that create actionable sales intelligence. Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 7, 2015
    [Google, Process] What's WYSIWYG? How Today's Online Editor Came to Be
    In Adobe Dreamweaver to Google Web Designer to the HubSpot Marketing Platform , WYSIWYG editors are simplifying the way we produce content. Published by Arlene and Jose Ramos, the WYSIWYG newsletter was created for the Pre-Press industry and was eventually sold to employees at the Stanford Research Institute after three years of publishing.
  • HINGE MARKETING  |  MONDAY, OCTOBER 5, 2015
    [Google, Process] What Every Managing Partner Needs to Know About B2B Research
    Through the appropriate use of research to guide our decisions. Now, we’re not talking about the typical consumer research used by packaged goods manufacturers. Our focus is on research suitable for business-to-business (B2B) situations that are the marketplace for most professional services firms. B2B Research Defined.
  • HUBSPOT  |  FRIDAY, OCTOBER 2, 2015
    [Google, Process] Love 'Em or Hate 'Em: 9 Interesting Facts About List Posts
    Heck, even Google (basically) says so! One reinforcing theory is known as modularity , which states the following : There are functionally specialized regions in the brain that are domain specific for different cognitive processes. Other research, thankfully not just from BuzzFeed, confirms the same theory. You read them daily.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 2, 2015
    [Google, Process] Search Ranking Factors: 2015 and Beyond
    And more confusing yet is that search engines like Google tell us there are over 200 ranking factors ( each factor may have up to 50 variations )! To be perfectly clear: these surveys do not tell us definitively whether Google uses these factors. The findings are indicated – not proven – unless and until Google confirms them publicly.
  • FATHOM  |  THURSDAY, OCTOBER 1, 2015
    [Google, Process] Fathom SEO Pulse #39: Concentrating Beyond Position #1, Increasing Mobile Conversions & More
    Here’s the latest SEO news: “How to Hack the Amplification Process – Whiteboard Friday”. Research suggests that publishers who use infographics grow in traffic 12 percent more than those who don’t.” Does Google Treat URL Mentions Like Links?”. Does Google still see this as a link? link]. Panda 4.2 link]. link].
  • FATHOM  |  THURSDAY, OCTOBER 1, 2015
    [Google, Process] Fathom SEO Pulse #39: Concentrating Beyond Position #1, Increasing Mobile Conversions & More
    Here’s the latest SEO news: “How to Hack the Amplification Process – Whiteboard Friday”. Research suggests that publishers who use infographics grow in traffic 12 percent more than those who don’t.” Does Google Treat URL Mentions Like Links?”. Does Google still see this as a link? link]. Panda 4.2 link]. link].
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Google, Process] How Ad Blocking Works: Everything You Need to Know
    According to HubSpot Product Manager Lars Osterberg , Google Adwords ads are often whitelisted by default by many popular ad blockers since they're seen to be useful, and because sometimes Google pays them to do so. Next, do some research to find out how your prospects and customers really feel about your ads. The result?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Google, Process] Why Blog? The Benefits of Blogging for Business and Marketing
    We'll get into more of the benefits of blogging on your SEO a bit later, but it's also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface. It's for a friend," she said. Sure it was. couldn't find one. Whoops. Quite the meta mistake. Sleeping.
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Google, Process] Sharing Content on Social Media Works…and this Staffing Firm’s Results Can Prove It
    And while I can preach email after email, week after week about ways in which the leading staffing firms are using social media to their advantage, research into the staffing industry shows an overwhelming amount of agencies are still undervaluing and underutilizing a tool that should be at the forefront of their strategy. this stuff works.
  • HUBSPOT  |  MONDAY, SEPTEMBER 28, 2015
    [Google, Process] From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites
    Ideas and arguements should be backed up by evidence, whether it's in the form of supporting research, relevant examples, or interesting data. You may be asked to do multiple rounds of revisions, as they have a very thorough editorial process. To become a contributor, fill out this Google Form. Do you create video content?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 25, 2015
    [Google, Process] 20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
    The process of getting your advertisement on a website fell back on a direct sales process between the advertiser and the website owner where ad space could be purchased on a cost-per-thousand basis. Source: Pew Research Center ). Source: Google ). At HubSpot, we held onto this notion for a while. Source: comScore ).
  • GENWI  |  TUESDAY, SEPTEMBER 22, 2015
    [Google, Process] Understanding the Value of Content Discoverability for Your Organization
    From a lead generation perspective, the value of content discovery is significant, as evidenced by the amount of marketing dollars businesses of all sizes pour into the Google AdWords platform on an annual basis, with the goal of gaining top-of-browser visibility with specific keywords and phrases associated with their products and services.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 22, 2015
    [Google, Process] 10 Marketing Trends That Should Influence Your Content Strategy
    Long-form content (more than 1,000 words), research-backed content, as well as list and video posts were all seen as “share” and “link-friendly.”. Content Curation can be Beneficial during the Sales Process  . Numbers behind this trend : As I mentioned earlier in this post, people enjoy consuming “research-backed’ content.
  • FATHOM  |  FRIDAY, SEPTEMBER 18, 2015
    [Google, Process] The “Marketing” Guide for Higher Education Content Marketing
    They are coming to your page from either an organic source (Google/Bing) or through some medium of paid advertising. The answer is most likely no, but just like the greater game of SEO, a blog is a contributing factor to the overall decision process. Where is your school in the YouTube channel development process? Geyer).
  • FATHOM  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Google, Process] Leveraging YouTube as a Manufacturer
    Lead Generation/Sales: Facility, product or process videos. Unlike TV, YouTube has a highly-engaged audience who is actively using the internet to do research. Do you use high-end equipment, have an updated facility or a unique process? Content Marketing is a popular focus for this reason. Storytelling videos. Highlight these.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Google, Process] 53 Questions to Help You Choose the Right Interactive Content Creation Platform
    Most likely it’s a bit of an iterative process: the more you dig in, the more ideas you will have for using interactive content in your marketing mix. Are you looking to generate top of funnel leads and nurture prospects through the buyer’s journey or create comprehensive, statistically accurate market research surveys?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 15, 2015
    [Google, Process] How to Crowdsource a Blog Post Using Google Docs [Quick Tip]
    The same can be said for a method of blogging my team has adopted: the crowdsourced Google Docs post. You'll shave off a significant portion of research time that goes into curation (more time than my jaywalking frees up), and make the process of writing list posts far more efficient. Step 2: Set up your Google Doc.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 14, 2015
    [Google, Process] What Every Managing Partner Needs to Know About Content Marketing
    Firms have used articles, speaking engagements, research reports and even books for a long time to build their practices and demonstrate thought leadership. Google it. With buyers doing more and more pre-purchase research online, it provides new marketing opportunities. The process starts by clearly identifying your audience.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Google, Process] 9 B2B Marketing (and Life) Lessons from #Inbound15
    – Brené Brown (Researcher and Storyteller). "If you are brave enough, often enough, you will fall." – @BreneBrown #INBOUND15 pic.twitter.com/6tY56ClfwN. Some of these tools included Google Analytics, Google Trends, RADURLS, Feedly, Indeed Job Trends, Twitter Redirect Links and more. That’s pretty amazing!
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 11, 2015
    [Google, Process] A 10-Point SLA for Sales and Marketing
    Based on research done by HubSpot, organizations that have succeeded in aligning Sales and Marketing benefit from 20% annual revenue growth. How will you go about this process? Watch this video of a talk he presented at Google where he explains this idea. Some things just don’t change. We see it and hear about it all the time.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 11, 2015
    [Google, Process] Content Marketing Projects That Are Taking the World by Storm
    What made it work: Rather than jumping right into content creation, the Excedrin team started by researching the target market’s need for specialized headache relief. To take the research from observations to practical insights, editorial strategists recommended story themes and creative territories most likely to drive interest.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 10, 2015
    [Google, Process] How to Get More Leads from Your B2B Blog
    process map. According to The CMO Council and NetLine’s just-published survey, 48% of CMOs say that content not developed for target audiences is derailing their lead flow process. If you republish a curated piece whole, use a rel=canonical link in the metadata so Google doesn’t see it as duplicate content. Better leads. Like….
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Google, Process] Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
    So we've built an Ads Add-On that can help marketers create ads on LinkedIn or Google (the latter is in beta) and measure the return they're getting on their investment. It spends more time with your prospective customers than most sales reps do and plays a major role in their research and decision process. Ads, the Inbound Way.
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