• FATHOM  |  THURSDAY, JANUARY 19, 2017
    [Google, Process] OhioHealth Paid Search Webinar: the Top 6 Takeaways
    Even if you missed our December 8th, 2016 healthcare webinar with OhioHealth and Google , you probably already know that healthcare paid search is complicated. Additionally, Jamie Blomquist of Google reported in the webinar that 88% of ‘near me’ searches, such as ‘Urgent care near me’, come from mobile.
  • ACT-ON  |  THURSDAY, JANUARY 19, 2017
    [Google, Process] Your Role on the Customer Journey
    Fortunately, modern map makers – like Google maps, for example – have figured this out. The customer journey is the decision-making process through which customers take action. As a content marketer, you may also use the customer-journey mapping process in ideation phase. It’s because I rely on instinct. Back to instinct.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Google, Process] MarTech: Top 100 Influencers and Brands
    Martech is the blending of marketing and technology, with the aim of streamlining processes   to achieve marketing goals and objectives. In In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. WHAT ARE THE INFLUENCERS SAYING? You have to keep it interesting and unique!”
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Google, Process] 12 Questions You Need to Ask Before Hiring an SEO Company
    Accordingly, a modern keyword strategy needs user intent research, content marketing experience, and a working knowledge of Google’s ranking priorities. They will do all the research and strategy without being able to effectively implement any of it. How do you conduct keyword research? This is kind of a trick question.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Google, Process] 5 Insane Advantages of an Inbound Website Redesign
    This means that your buyers are already researching and deciding on solutions long before a sales call. That makes you present for that “zero moment of truth,” the critical moment when people are researching and deciding on where (and how) to purchase. What does your lead nurturing process look like now? They're entwined.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Google, Process] 11 Free Sales Tools to Pump Up Your Pipeline
    Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. Rapportive is a free add-on for Google Chrome and Firefox, and works with Gmail or Google Apps email addresses. We all do, really. Streak. LeadIQ.
  • VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Google, Process] 3 Ways To Research Companies For Personalized Video Sales Outreach
    But when  salespeople use video in lieu of properly researching their prospects, it runs into the same problems as cold emails or cold calls. When it comes to successful prospecting, here are three methods I’ve always found to be highly successful: 3×3 Research. Google Alerts, Owler, and Glassdoor.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Google, Process] Expand your Offer Strategy to Increase SEM Performance
    In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process , there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy. Actually, I know why it is. There’s also a smart way to do it.
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [Google, Process] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    Revenue information aids the content generation process by helping marketers create better articles and content downloads that resonate with target audiences. 1) Build Your SEO Keyword Strategy Around Revenue. What true user intent is begins as a prediction during the keyword research phase. Keyword performance is difficult to predict.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Google, Process] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. Last year, the Chinese government announced increased regulation for online advertising , which led Baidu to develop a stricter and longer application process for PPC accounts. Be Patient and Follow Up on the Process. Sign the Contract.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Google, Process] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. Last year, the Chinese government announced increased regulation for online advertising , which led Baidu to develop a stricter and longer application process for PPC accounts. Be Patient and Follow Up on the Process. Sign the Contract.
  • ACT-ON  |  FRIDAY, JANUARY 6, 2017
    [Google, Process] 16 Greats of ’16: The Year’s Best Business Books for Marketers
    In Pre-Suasion, Cialdini, a researcher in the application of psychology to sales and marketing, discusses the power of swaying consumers to act by capitalizing on the essential window of time before an important message is delivered. Ideally, this opening should be identified through comprehensive research and sound strategic thinking.
  • VOLACCI  |  WEDNESDAY, JANUARY 4, 2017
    [Google, Process] Drupal is Better for SEO than Adobe Experience Manager
    In this brief, I have researched to the best of my ability the features that make Drupal stand out from Adobe Experience Manager  SEO. Instead, I used Adobe’s public documentation to do my research. very recent example of this is the release of Google AMP ( https://www.ampproject.org/ ). Introduction. Community Responsiveness.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 4, 2017
    [Google, Process] 9 Key Steps When Going From Concept to Content
    Research. Will any research be necessary beyond the standard “do a Google search for related articles?” An experienced content writer knows that research can sometimes be more time-consuming than the writing itself. Pretty soon, your content creation process will be as easy as falling off a log.
  • HINGE MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Google, Process] AEC Marketing Trends: 2017 Edition
    Today, 80% of buyers check out a firm’s website during the buying process and a third of the time they rule out the firm based on what they found. Google will become increasingly more important to the industry as buyers turn to online search to uncover leading experts and potential partners. Progress is optional.” But that’s not all.
  • CAPTORA  |  TUESDAY, JANUARY 3, 2017
    [Google, Process] How To Choose an International Expansion Strategy
    all else being equal, Google UK would rank captora.co.uk And in order for content under your country-specific subdirectory to rank well, you’ll have to use auxiliary tools like Google Search Console or Bing Webmaster Tools to specify that your subdirectory targets that country. Website Structure. Country Specific Domains (or ccTLDs).
  • KAPOST  |  THURSDAY, DECEMBER 29, 2016
    [Google, Process] 10 Trends for B2B Marketing in 2017
    One thing is clear, technology continues to influence the way shoppers research and buy, and the B2B world is no exception. More importantly, is your organization creating clear “moments” that inspire potential buyers to: Conduct research. Google does a great job of breaking down the details. . All of the above? Are you ready?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Google, Process] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Google, Process] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site.
  • JUNTA 42  |  SATURDAY, DECEMBER 24, 2016
    [Google, Process] This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
    In this holiday edition, Robert and I explore Facebook’s new process for dealing with fake news – and the opportunities it may present for content-driven brands. In other news, we discuss why your body of work matters, why some research is really bad, and how sponsored content can pay off for a business. This week’s show.
  • OPENTOPIC  |  FRIDAY, DECEMBER 23, 2016
    [Google, Process] A Starter Guide to AI in Marketing.
    Microsoft announced its ambition to conquer cancer using natural language processing to analyze research papers in close to real time. Google—now a self-proclaimed AI-first company—will make computers sound just like humans by applying. The post A Starter Guide to AI in Marketing. appeared first on Opentopic.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Google, Process] What Is Content Marketing Development?
    At its most basic level , “web content development is the process of researching, writing, gathering, organizing, and editing information for publication on websites.”. It’s that time of year again. mean gearing up for the year ahead. As a content marketer, I look forward to this time of year. Analysis Phase. on your blog.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Google, Process] What Is Content Marketing Development?
    At its most basic level , “web content development is the process of researching, writing, gathering, organizing, and editing information for publication on websites.”. It’s that time of year again. mean gearing up for the year ahead. As a content marketer, I look forward to this time of year. Analysis Phase. on your blog.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Google, Process] Blogging for SEO: How to Write Blogs that Rank on Page One
    Did you know that the search result in #1 position on Google gets 33% of search traffic ? Google handles over 40,000 search queries a second. Google Trends can also give you a feel for what keywords are popular at any given time. Many keyword research tools give you the monthly volume for any given keyword. Bottom Line.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Google, Process] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    They have topics about how to use influencer research in the best ways possible and what some of the best tools are for influencer marketing. Recommended reading: Inbound Selling: 3-Step Process for Closing a $60K+ Deal. #17. Recommended reading: MQL TO SQL: THE QUALIFICATION PROCESS [INFOGRAPHIC]. #22. Over 2.5 Copywriting.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Google, Process] KoMarketing Top B2B Marketing Blog Posts From 2016
    This success is built off of the hard work team members have put into the process of creating engaging content and marketing communication. Here is a look back at our ten most popular articles written in 2016, based on traffic, links, mentions, and impact in the lead generation process. Curated posts also do quite well. Final Thoughts.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Google, Process] KoMarketing Top B2B Marketing Blog Posts From 2016
    This success is built off of the hard work team members have put into the process of creating engaging content and marketing communication. Here is a look back at our ten most popular articles written in 2016, based on traffic, links, mentions, and impact in the lead generation process. Curated posts also do quite well. Final Thoughts.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 19, 2016
    [Google, Process] The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017
    We can expect the world to divide itself into tribes of consumers who rely on companies like Amazon, Apple, Google, or Facebook and who ultimately end up making similar purchases to everyone else in their tribe. On a technical level, bigger changes require more processing power for the computer and better cocoons for the customers.
  • JUNTA 42  |  SATURDAY, DECEMBER 17, 2016
    [Google, Process] This Week in Content Marketing: Is It Content Marketing or Sales Collateral?
    based B2B marketer Heidi Taylor takes issue with the idea that content marketing is emerging from the “trough of disillusionment,” as asserted in CMI’s 2017 Benchmarks, Budgets, and Trends research. ” HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. The result?
  • BIZNOLOGY  |  THURSDAY, DECEMBER 15, 2016
    [Google, Process] Cognitive content strategy
    The psychological research on this is uncontroversial: humans can only parse  seven plus or minus two things at a time—words in a sentence, sentences in a paragraph, menu items, etc. If users hate search so much, why do they love Google so much? The process is very similar for content classification. But they love good ones.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 15, 2016
    [Google, Process] 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017
    Google is heavily invested in understanding and delivering on that intent—their ability to do so is what keeps them on top of the search market (and their position at the top of the search market makes their ad space more valuable—which is where most of their revenue still comes from). . Google’s Voice and Natural Language Search.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Google, Process] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Marketing automation. link].
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Google, Process] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    The increased competition means understanding how your prospective buyers research and buy is even more critical. I’ve spent the last year studying the changes in prospect behavior, and I’ve come to the conclusion that we’re looking at another revolution -- which heralds the second act of inbound marketing. Automate your buying process.
  • INFER  |  TUESDAY, DECEMBER 13, 2016
    [Google, Process] When AI and Analytics Drive Business Disruption vs. Hype
    Think of the amazing intelligence behind Google Photos, which uses facial recognition technology to organize your images for you, as well as the highly accurate music recommendations that you get from Pandora based on your likes and dislikes. Some examples of prescriptive tools are chatbots and natural language processing.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Google, Process] 10 Trends That Defined Digital Marketing in 2016
    Social search is also an effective research and targeting tool. It’s easier than ever to find trending topics these days: Google Trends provides you with daily updates on the most popular searches, Twitter tells you what hashtags are trending at any given moment, and Facebook provides up-to-date information on popular topics.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Google, Process] 28 of the Best Chrome Extensions for SEO, Productivity & More
    Enter Google Chrome browser extensions. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. 28 of the Most Useful Google Chrome Extensions for Marketers. 19) Google Dictionary. What’s your favorite Google Chrome extension? Social Media. 1) bitly.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Google, Process] 25 Content Marketing Stats to Guide Your 2017 Strategy
    And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%). Content Marketing Stats for 2017. 1. Content Marketing Institute.  .
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Google, Process] 6 Ways to Get Inspired to Create Content
    Russell’s most inspirational tool is one you probably use daily: Google. Prior to the internet and Google, artists would seek out libraries, book stores, galleries, and museums to help inspire creative sparks. Try doing a Google image search for some of your keywords or core business ideas; an image might spark a creative angle.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google, Process] Why Business Development Begins with Your B2B Website
    More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business. But our research into professional services firms shows that the way companies find their providers is undergoing a dramatic shift. Google Analytics is free and easy to install. Offers.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google, Process] Why Business Development Begins with Your B2B Website
    More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business. But our research into professional services firms shows that the way companies find their providers is undergoing a dramatic shift. Google Analytics is free and easy to install. Offers.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Google, Process] How to Validate Your Blog Post Topics: A 3-Step Process
    Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used. Imagine you own a business that films and produces yoga routines for at-home practice.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 28, 2016
    [Google, Process] For Holiday Mobile Marketing Success, Think Year-Round
    Gift givers turn to Google to search for the perfect item for a loved one with search phrases like “best gifts for teenagers” or “Christmas gifts for her.” According to Google , 64 percent of shoppers will use mobile search to get ideas about what to buy. Boost Your Mobile Strategy All Year Long. Marketing SEO
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Google, Process] How to Build a Full-Funnel Content Distribution Strategy
    One of the biggest reasons Google is so successful is because it enables users to search and find the exact information they need at the exact moment they’re looking for it. So let’s all be like Google. Potential buyers stalling half-way through a purchase process. The answer? Think of it this way.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 22, 2016
    [Google, Process] What Does Your Amygdala Have to Do with SEO Strategy?
    It’s true—there is an inherent link between human emotions and the way that people connect with and research brands on the internet. As such, those emotions must influence the way that marketers optimize online content for Google SEO. Google now serves relevant answers instantly to the searcher, using its knowledge graph.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Google, Process] A business case for diversity in digital transformation
    Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Who would have guessed the TV station’s janitor would assert himself as the most valuable asset in a class on research techniques. By  Kristian Strøbech , {grow} Community Member. The janitor rules.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Google, Process] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. What do marketers need to know about this new project? Only a 19.5%
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Google, Process] Herding cats? The Hidden Costs of Multiple Marketing Tools
    Analysis may be the foundation for marketing in our networked age, but when you’re depending on separate point tools that deliver discrete reports, data continuity turns into a manual process. How many of you are looking at your Google Analytics and wondering who those people are? That’s the good news. The flip side? And headaches.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Google, Process] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    The content produced typically involves making predictions and then providing corresponding advice based on the research it does into its user bases' behavior. Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. Check them out below. The key takeaway for other brands here?
  • HINGE MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Google, Process] 5 Trends Shaping the Future of Accounting Marketing
    Buyers under the age of 50 are simply more likely to “Google it.” After all, they can research everything else online, why not your firm? This shifts a large part of the control of the business development process to the buyer. Like it or not, accounting marketing is changing. No more. ” 2. Treat it as such.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2016
    [Google, Process] Why Bots Are the Next Big Frontier for Agencies
    The good news for savvy marketing agencies is that due to advances in natural language processing, A.I. Here is a quote from the always-prescient research firm L2's discussion of winners and losers: "Loser: social apps. Sixteen years ago, I was the founder and CEO of ActiveBuddy, the first commercial bot -- or chatbot -- company.
  • CONTENTLY  |  TUESDAY, NOVEMBER 15, 2016
    [Google, Process] How to Fix a Broken Lead-Nurturing Strategy
    The process might be slow, but the boulders in our path are powerless to our brilliant marketing. ” Lead nurturing lends itself well to automation; many of the tasks involved are repetitive, and an automated process allows you to test hypotheses and improve your methods. Still, an automated process has its drawbacks.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Google, Process] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    After all, Google didn’t acquire YouTube for fun. Most product tours become available after a product has been purchased, as part of the onboarding process. Pew Research Center’s Demographics of Social Media Users might help, and once you know which networks to leverage, you can plan your social media posts with a calendar.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Google, Process] The Anatomy of a Lead-Generating Website
    Non-HubSpot customers can turn to form-embedding tools like Contact Form 7, JetPack, or Google Forms. Other times, visitors simply don't know what they want to do on a website and they're just there to browse or research. It's your job to guide these people forward in their research and/or buying process through calls-to-action (CTAs).
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Process] Topics Over Keywords: A Simple Framework for More Effective Content Creation
    All that said, I still hear the same pain points coming from content producers that I did over five years ago: "I struggle to measure the ROI of the content I create.". "We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, I’ve done my keyword research. Now what?".
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Process] Should You Optimize Content for Google AMP?
    Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. DoubleClick’s research shows the average load time for mobile sites is 19 seconds over 3G connections. What is Google AMP? It’s the product of a coalition of equals, technology companies and publishers, driven by Google.
  • LEANDATA  |  TUESDAY, NOVEMBER 8, 2016
    [Google, Process] Ops-Stars at Dreamforce Shows the Rise of Operations
    Theme: How research-leader SiriusDecisions built a best-practice forecasting model for the business. Theme: How Invoca invested in technology like DataFox to create the best process for effective Account-Based Marketing. We’ve gone through that process and seen what works and what doesn’t work.”. It began as a modest idea.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Google, Process] Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
    In the process, it bypassed search as the digital format that accounts for the most ad spend. According to research by Advertiser Perceptions on behalf of Trusted Media Brands, “ 65% of media executives say social media is the most important platform for digital video advertising. Here’s how. 1. Mobile ad spend is booming.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Google, Process] How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
    But before you design an eye-catching infographic, you must first do the research to determine what story you’re going to tell, and how you’re going to tell it visually. And that research stage can be pretty tricky -- especially if you don’t have a plan. Tools: 1) Google Images. Tools: 1) Google. Tools: 1) Google Scholar.
  • ACT-ON  |  FRIDAY, NOVEMBER 4, 2016
    [Google, Process] How to Create a Successful Webinar? Start by Asking These 7 Questions
    Here’s an example: Wenming Yee, a senior research program manager at Microsoft, did a live webinar on using certain languages with Azure. You can host your recorded content on your own site, but you can also use Google Hangouts, YouTube or Vimeo among others. Online learning is having a golden moment. What is a webinar? carpeting).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 3, 2016
    [Google, Process] Social media, technology and dirty politics
    The internet and the availability of piles of data on everyone and everything are transforming the democratic process, just as they are upending many industries. At the time I am writing this there is strong evidence, but no apparent proof, that Russia is behind email leaks disrupting the American election process. By Mark Schaefer.
  • CEROS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Google, Process] The Art of the Kickstarter Side Hustle
    Over the following months, Fay dove headfirst into a deep research period that involved dissecting the history of the composition book in an effort to understand what made it so great in the first place. The research part of the project turned out to be really interesting. Happy reading! That’s how comp was born. It’s a lot of work.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [Google, Process] Why We May Be Thinking About Chatbots All Wrong
    However, academic research has suggested that consumers don’t want robots that can talk like humans. Some would argue, instead, that all we want is a smoother ordering process. Last Sunday, I wanted to order a pizza. already had three conversations going, so why not add one more chat window? One large pepperoni, please.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Google, Process] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. Be Patient.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Google, Process] The Right SEM Strategy for Schools
    After researching and identifying the most relevant collection of long tail keywords, you need to execute your SEO strategy through on-page and off-page optimization. Google has recently changed a number of its properties for on-page tags, such as giving you more room in titles and descriptions. Where SEO and PPC Differ. On-page SEO.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Google, Process] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages. If you’ve never used Google Trends, then you’re in for a treat. Once you’ve got a topic, it’s time to do some research. Great. Introduction.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Google, Process] 9 Lead Generation Mistakes Marketers Need to Stop Making
    Non-HubSpot customers can use a tool like Contact Form 7, JetPack, or Google Forms, and then use Leadin's free Collected Forms tool to automatically capture these form submissions on your website. You can’t possibly know how many form fields you can pull off without conducting conversion research and running your own tests.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Google, Process] Planning Social Media Content? Ask Yourself These 9 Questions
    We've outlined nine crucial questions to ask when you start this planning process, along with some helpful tools and resources to help along the way. In 2015, Google did a study of Digital Leaders -- the folks who have seen success with digital marketing -- versus Digital Learners -- those who have not. We've all been there. But how?
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Google, Process] How Outsourcing Creativity Can Save Your Agency From Burnout
    Here we'll explore some tips to get freelancers more effectively involved in the creative process at your agency -- and why their participation is necessary for business growth, client satisfaction, and preventing burnout in your creative department. Click here to download a free editorial calendar template for Google Calendar.
  • CONTENTLY  |  WEDNESDAY, OCTOBER 26, 2016
    [Google, Process] 5 Journalistic Standards That Don’t Always Apply to Content Marketing
    Research. Google anything, and you’ll be able to find an article that supports your thesis. When reporting on my science and health beat, I need to cite peer-reviewed research. Yet in sponsored content, that exploration process may not be as thorough. There’s no way I could use an anonymous source.
  • KAPOST  |  WEDNESDAY, OCTOBER 26, 2016
    [Google, Process] 3 Ways that Content Boosts Product Marketing
    To understand this concept, take a look at the following research from Think with Google. What you need to do, instead, is to make this data-gathering process part of your routine. You have multiple internal stakeholder that must be aligned on messaging. Enter content marketing. Increasing Touch Points with Customers.
  • ACT-ON  |  WEDNESDAY, OCTOBER 26, 2016
    [Google, Process] 5 Tips to Infuse More Personality into Your Content
    In fact, researchers found that being told a story actually changes the way the brain works. Language-processing parts of the brain light up when reading any content. Google used this strategy when it was creating a branded YouTube story. Moved by the story, the granddaughter turned to Google for help. That’s right!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [Google, Process] A Brief History of Search & SEO
    And in its relatively short life, it’s matured and evolved rather quickly -- just look at how many changes Google’s algorithm alone has gone through. 1996: Google co-founders Larry Page and Sergey Brin begin building a search engine that they initially call BackRub. The early 2000s saw the beginning of the Google takeover.
  • ACT-ON  |  WEDNESDAY, OCTOBER 26, 2016
    [Google, Process] 5 Tips to Infuse More Personality into Your Content
    In fact, researchers found that being told a story actually changes the way the brain works. Language-processing parts of the brain light up when reading any content. Google used this strategy when it was creating a branded YouTube story. Moved by the story, the granddaughter turned to Google for help. That’s right!
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 25, 2016
    [Google, Process] Using Top-of-Funnel Content to Drive SEO Results
    When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Note: Google has become much better at understanding these types of searches and now serves the Google Answer Box to address them.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2016
    [Google, Process] 3 Quick Wins to Improve Your Nonprofit's Website
    You have a clear SEO strategy based on your research of your prospects most pressing questions and concerns. Each page on your website and each blog post should be optimized around a single keyword or phrase that your ideal constituent is searching for on Google. Optimization is a never-ending process. They want information.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2016
    [Google, Process] A Simple Guide to Creating an Expert Roundup Post
    It is, well, as long as you have the right process. Luckily, I've successfully applied this approach multiple times -- and I've learned a thing or two about how to drive the most traffic, shares, and engagement in the process. Not to mention, Proven is now ranked #1 on Google for search terms like “hr blogs”, “best hr blogs”, etc.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Google, Process] An SEO?s Guide to Bottom-of-Funnel Keywords
    Not likely.  We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Keyword research is an important part of search engine optimization (SEO). Marketing Funnels and Keyword Research. Top of Funnel: Awareness. Middle of Funnel: Evaluation. Modifiers. Buy +.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Google, Process] An SEO’s Guide to Bottom-of-Funnel Keywords
    Not likely.  We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Keyword research is an important part of search engine optimization (SEO). Marketing Funnels and Keyword Research. Top of Funnel: Awareness. Middle of Funnel: Evaluation. Modifiers. Buy +.
  • ACT-ON  |  THURSDAY, OCTOBER 20, 2016
    [Google, Process] Neuromarketing: Using Neuroscience to Supercharge Results
    Marketing researchers us it to track the brain’s flow of blood as a person responds to a variety of visual and audio cues. With this method, researchers are usually examining the deep parts of the brain typically associated with pleasure. Research can help you discover this information, so you can tap into it and drive great results.
  • ACT-ON  |  THURSDAY, OCTOBER 20, 2016
    [Google, Process] Neuromarketing: Using Neuroscience to Supercharge Results
    Marketing researchers us it to track the brain’s flow of blood as a person responds to a variety of visual and audio cues. With this method, researchers are usually examining the deep parts of the brain typically associated with pleasure. Research can help you discover this information, so you can tap into it and drive great results.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 19, 2016
    [Google, Process] Virtual reality for B2B marketing may soon be reality
    I hadn’t paid much attention to virtual reality for B2B marketing (or anything else), until the most mainstream of all mainstream media, The New York Times , gifted more than a million subscribers with Google Cardboard. Google cardboard may be a low-tech solution for a high-tech smart phone. That was in November 2015.
  • PUZZLE MARKETER  |  TUESDAY, OCTOBER 18, 2016
    [Google, Process] Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative
    Chris Pinkerton VP, Enterprise Development, Media & Research  @  Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach. This interest led me to cross paths with a digital marketing and research company called Enquiro.
  • HINGE MARKETING  |  TUESDAY, OCTOBER 18, 2016
    [Google, Process] AEC Marketing Fundamentals Can Still Have a Role in Winning New Business
    According to our research into the relationship between visibility and expertise, we know that more than two-thirds of AEC buyers seek out high-visibility experts because the buyers themselves lack the appropriate internal expertise. Here’s a common way this process works today: People search online for answers to their questions.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 18, 2016
    [Google, Process] 20 Content Marketing Tools to Rely on From Start to Finish
    Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google. Once the scanning process is complete, the tool will generate a percentage based on the uniqueness of the content. Google Drive. Google Analytics. Here are 20 of my favorites. Quora.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Google, Process] How Credit Unions Can Use Blogging to Attract More Members
    Research your targets by talking to other members in the same stage of life, talk to friends and family, and do research online. Do a little keyword research (great tools: keyword.io , Google, HubSpot's keyword tool.) When starting with new clients, one of the first questions we ask is 'are you prepared to blog weekly?'
  • NETLINE B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Google, Process] B2B Marketers Lose with Inbound Only Strategies
    According to Google, 42% of researchers use a mobile device during the B2B purchasing process. B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. In some cases, strategies outside of inbound might actually be easier for online marketing newcomers to take advantage of.
  • CEROS  |  WEDNESDAY, OCTOBER 12, 2016
    [Google, Process] Introduction to User Experience for Marketers
    Formal surveys, often fielded in partnership with a research firm with access to a large database of people using competing products. Tools to Organize the UX Process. Happy reading! The first time I worked with a user experience designer was as a product marketer at a small business software company a few years ago. Analytics.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 11, 2016
    [Google, Process] 6 SEO Strategy Basics Your CEO Should Learn
    Is it because they’ve always had experts on their teams to whom they can delegate SEO research and activities? Everyone wants “better, stronger SEO” but they need to know that it’s a process, not a commodity that can just be purchased and installed. She needs to you to improve or fix her site’s SEO.
  • HINGE MARKETING  |  MONDAY, OCTOBER 10, 2016
    [Google, Process] B2B Website Strategy: Best Practices for User Experience
    Before we dive into the process of developing your website, let’s explore the strategy that pulls it all together. According to research into 500 professional services firms, firms that obtain at least half of their leads online grow the fastest. Research your audiences. Every business needs a website. Make it inviting. Voilá!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2016
    [Google, Process] 8 Tips for Giving Great Peer Feedback
    This article would be stronger with most research to back its claims.”. Your peers and colleagues want to know how to improve, and if it’s your job to help them in that process, you owe it to yourself and your coworkers to have the most productive conversation possible. 8) Embrace technology. Can you believe that? The promising result?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 4, 2016
    [Google, Process] The Secret Ingredient to Effective B2B Content Marketing Performance
    Content marketing initiatives lose steam (or may fail entirely) because the acquisition channels for necessary for distribution are not nurtured alongside the content development process. Third Party Referral Analysis via Google Analytics. What successes or obstacles in the content marketing process have you encountered?
  • CEROS  |  TUESDAY, OCTOBER 4, 2016
    [Google, Process] The Disrupt Factor: What Makes Great Design So Disruptive?
    While the film, produced by InVision , is still currently in its premiere season, it will be released for digital download through Google Play, iTunes, and Amazon later this year. What role would you say storytelling plays in a disruptive creative process? This post, The Disrupt Factor: What Makes Great Design So Disruptive? Realistic.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Google, Process] How B2B Vendors Can Generate Trust and Credibility With Their Website
    Here’s how you can apply the scientific method to your content creation process : Research, Test, Improve, Test, Repeat. Research your users’ content preferences. Create a content asset according to your research findings, put it out there and measure the results. What do B2B buyers actually want from your website?
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Google, Process] Creating a Cohesive Healthcare Strategy with SEO, Social, and Paid Search
    Using Google Analytics to show top conversion paths across organic search (SEO) , paid search (PPC) and social networks can give you a solid starting point for doing so. For a while now, the steady digital marketing mantra has been “Content is king.” This holds true for healthcare marketing and is unlikely to change anytime soon.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Google, Process] Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild
    Or, if your group is geographically diverse, set up a Google Group for open communication, or get on a Hangout and get everyone acquainted. You’ll end up with something like the Tri-State Homeowners Marketing Guild, or the Research Triangle Growing Companies Marketing Guild. You might ask, what the heck is a marketing guild? Isn’t it?
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Google, Process] The Hashtag That Could Tilt the Marketing Automation World
    would come up with powerful data—but only after hours and hours of research. In short, the many pain points inherent to marketing automation can make the whole process feel like a nightmare (albeit a necessary one). It gets everyone on the same page and puts order to a messy process. Don’t let it happen to you.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Google, Process] How to Make the Most of Your To-Do List: 7 Styles to Try
    The first generation of online calendars came along in the early 2000s, which eventually evolved into programs like Google Calendar that could be synced with their smartphone counterparts. It matches some research performed by a productivity app called iDoneThis, which found that 41% of to-do items are never completed. His answer?
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