• AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Google, Process] Content Methodology: A Best Practices Report
    connection processes based. Content methodology is a process to continuously improve the effectiveness of a. with strong content processes, measurement tools, and enterprise-wide buy-in. Product and research divisions can provide dynamic. process, bolsters the larger Raymond James brand. processes and.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Google, Process] Staffing and Launching Your Content Marketing Program
    butchering it in the process, I’ll just share her recommendation in full: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY9 Say you’re going to a dinner party full of people you. At Contently, we boil this process down to the. on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). So was I.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Google, Process] Content Marketing Playbook: Strategy and Roadmap
    you Google it, you’ll find a thousand different blog posts. five-step process. STEP TWO: As you spend time researching each publisher’s ap- proach to content, make a list of: • Audience types those publishers are targeting. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Google, Process] Evangelizing a Content Marketing Program
    numbers, as Altimeter explains in their excellent “Cul- ture of Content” research report: “Companies that evangelize, reinforce, and institution- alize the importance of content throughout and beyond. efficiencies in the process.” 4. And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Google, Process] How to Write a Great Email Signature: 9 Tips With Real Examples
    According to research from Neomam Studios , it only takes the human mind 150 microseconds to process a symbol, and 100 microseconds to attach meaning to it. If you aren't a HubSpot customer, one great meeting tool is Calendly , which is free for Basic and lets you integrate your Google or Office 365 calendar. Even better?
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Google, Process] Forward 2016, Day 1: Why Content Marketing ≠ Brand Storytelling
    In the conference’s kick-off keynote, Skyword Founder and CEO Tom Gerace pulled back the curtain on his work with Robert McKee to develop a storytelling process that can be integrated into technology and scaled within an enterprise organization. However, the content space is noisy. So what should marketers do? Surgery became messy.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Google, Process] The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
    Computer scientists and UX designers think and talk a lot about mental models, because the process of designing something new -- like a website layout or a new app -- requires trying to uncover and act on what users might find to be intuitive. This is all about trying to uncover your audience’s intuitive process. Want to learn more?
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2016
    [Google, Process] Data Journalism: A Simple Guide for Marketers
    To help business understand the value of this approach, I've done some research myself. With an emphasis on in-depth research and lateral thinking, data journalists are able to cut through the content clutter and information overload. After all, t he brain processes visual information 60,000 times faster than it does text.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Google, Process] Get Your Blog On: 4 Steps to Blogging Success
    This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents. Darn it, Google  you win again. Objections: Objections you anticipate from them during the sales process. Role in decision-making process. B2B or consumer? Topic.
  • HALEY MARKETING  |  THURSDAY, JUNE 16, 2016
    [Google, Process] 4 Ideas to Squeeze Blogging into your Schedule
    Complex articles with extensive research and supporting links can take longer – as much as two to three hours. If you haven’t tried this process it before, the Pomodoro method of getting things done is a real productivity booster. Everything from Google Drive to Evernote has a speech to text function. Don’t over think it. Cloud.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 16, 2016
    [Google, Process] How do you build a content strategy when a market is already littered with “experts?”
    Here is the process I would go through to help this marketing professional navigate in a crowded content market. Does it have a message based on data and consumer research? Let’s assess the information density for specific keywords through a few tests including a simple Google search. And I like big questions. Instagram?
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Google, Process] Influencer marketing tools of the trade
    have integrated it into my processes and don’t cede ground when and if clients or colleagues refuse. Google Apps — I have my Google Apps for Work install for Gerr.is but use it everywhere. Yet Another Mail Merge — YAMM is an Add In for Google Sheets. InkyBee — Such a powerful research tool.
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [Google, Process] 13 Key Website Design and Development Areas to Bring in Business
    Headlines touting vague promises of people, processes, technology and consulting prowess can exhaust even the most committed reader. According to our research , 80.8% of prospective buyers visit a firm’s website at some point during the buying process. SEE ALSO: Top B2B Website Metrics to Monitor Using Google Analytics.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Google, Process] 5 Ways B2B Marketers Can Learn to Love Facebook
    Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). Facebook dwarfs every other social media or content channel in terms of sharing , according to research by Fractl and BuzzSumo. And Big deal.
  • CONTENT STANDARD  |  MONDAY, JUNE 13, 2016
    [Google, Process] When Agile Marketing Goes Overboard—and How to Reel it In
    Yet, I was still iFraming Google Documents because they continued to be one of the most adopted apps within the company. It wasn’t intuitive to the way I thought or processed things daily. Which is I why I started to research… …the collaboration tool ecosystem. How did I get here? Let me rewind. ”).
  • CONTENT STANDARD  |  SATURDAY, JUNE 11, 2016
    [Google, Process] Is Your Data-Driven Marketing Strategy Racist?
    Back in 2013 , Google faced backlash after academic researchers revealed that searches for black names were 25 percent more likely to be paired with paid advertisements for criminal background check services. “Google’s internet services are billions of lines of code. Do some brands let data decide too much?
  • KEO MARKETING  |  FRIDAY, JUNE 10, 2016
    [Google, Process] B2B Marketing to Millennials
    The Purchase Process: A survey by The Arketi Group found that 61% of millennials describe their role in technology purchases within their organization as decision-maker and 34% report having budget and/or final sign-off authority on enterprise technology purchases of $10,000 or more. Research industry influencers for reviews. Google+.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Google, Process] 10 Metrics Every Marketing Team Should Track
    We learned from our research that the website is one of the more visible pieces of any professional services brands. Organic traffic , on the other hand, refers to someone who uses Google (or another search engine) to search for a term or a concept and finds your website in the results. Metrics are the other. But which metrics matter?
  • FATHOM  |  TUESDAY, JUNE 7, 2016
    [Google, Process] Let’s Make a Deal: Social Selling Technology
    hodgepodge of marketing philosophies, sales techniques, and technology supported relationships, social selling is a concept that is growing in popularity, as can be seen in the Google Trends graph below. At its lowest point in August 2006, Google indicates it only saw 9 monthly searches. Needless to say, social selling is catching on.
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Google, Process] 17 Data Visualization Tools & Resources You Should Bookmark
    Statista is a portal of statistics, studies, and forecasts focused on market research and opinion polling. You can easily download statistics and charts you find to PDF,PNG, or Office files to customize and use them accordingly. 2) Google Trends. If you haven’t already discovered it, Google Trends will be your new favorite resource.
  • ACT-ON  |  MONDAY, JUNE 6, 2016
    [Google, Process] How Account-Based Marketing is Changing the Role of B2B Marketers, and Why It Should
    Research by CEB indicates that the average B2B decision-making group now includes 5.4 This holistic perspective has fueled the resurgence of account-based marketing (ABM) , an approach in which marketing works closely with sales to manage the complex process of targeting and nurturing companies, rather than lone prospects.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Google, Process] 20 Handy B2B Lead Generation Resources
    quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Their 2015 post ‘ 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them) ’ is well-researched and a great read. But never fear! Callbox. Don’t believe us?
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Google, Process] 20 Handy B2B Lead Generation Resources
    quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Their 2015 post ‘ 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them) ’ is well-researched and a great read. But never fear! Callbox. Don’t believe us?
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Google, Process] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    Most likely not, according to these stats: 61% of B2B decision-makers start the decision making process with a web search. 77% of B2B purchasers say they won’t even speak to a salesperson until they’ve done their own research. But can you afford to skip SEO? Demand Gen Report). Social Media B2B). Do they want to buy or learn?
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Google, Process] Ask a Content Guy: What Content Metrics Really Matter?
    One of the biggest reasons that we invest heavily in original research is that it gets us a lot of press from major outlets. Yes, your content should map to business goals, but your thought process shouldn’t be “How can I create content that’ll get people to buy something?” Carine, Washington, D.C. could go on.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Google, Process] Why Improv Comedy Is the Next Big Marketing Trend
    Improv comedy collective The Second City, which is based out of Chicago, now brings traditional creative briefs to life with anything-goes comedy shows. A few years ago, The Second City started BrandStage, a collaborative research initiative that uses live performers and audience interaction. — Google (@google) February 7, 2016.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Google, Process] B2B Social Media: An Underutilized Method for Improving SEO Performance
    At the age of 14, I was able to write a complete set of HTML code for how I wanted my Myspace profile to look, had more than 650 friends, with an intricate selection process for my top 8, and changed my screen name based on my mood on a weekly basis. As a Millennial, or digital native as some will put it, I grew up immersed in social media.
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Google, Process] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    Here’s the 5-step process to capture your low-hanging pipeline fruit. 1. better approach to researching events is to call your existing customers (and potential customers) and ask them what conferences they attend. Many companies organize content in Google Drive, Box, or Dropbox. Their pipeline has essentially dried up.
  • KEO MARKETING  |  TUESDAY, MAY 24, 2016
    [Google, Process] B2B CMOs Should Invest in These Marketing Innovations
    According to a study conducted by Millward Brown Digital in partnership with Google, 42 percent of B2B purchasers use a mobile device in their buying research process, an increase of over 91 percent in the past two years. Changes in technology means business to business (B2B) marketers need to continually evolve with innovation.
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Google, Process] Myth Busters: 4 Misconceptions About Predictive Intelligence
    As B2B marketers we’ve all had to grapple with well-informed buyers who can investigate your product, do comparison shopping and get deep into the decision-making process without ever filling out a form on your website or connecting with your sales team. I hope you find the below post useful. Now Acme Inc. Bingo! Or Or is it?
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Google, Process] 10 Online Lead Generation Techniques for Professional Services
    one of the first things they do is Google their question, problem or issue. SEE ALSO:   The 3 Most Common Objections to Online Marketing for Professional Services. 6) Industry Research Reports. proven online lead generating strategy is to offer executive summaries or full research reports on the industries you serve.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Google, Process] Pressure
    For the first time, advertisers focused their strategies on selling techniques that relied upon methods such as motivational research, demographic targeting, and generational marketing. These ads were born out of necessity—not because there was any supporting research that suggested they would be a good idea. Pressure. The Backstory.
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Google, Process] 7 Steps to Brilliant B2B Marketing [Part 1]
    Having a great B2B website is an ongoing process – you need to test regularly and refine your content. Tools such as Google Analytics and event tracking can help to flesh out the full story of your website in terms of customer use. The top channels B2B customers use to research purchases include: Search engines (82%).
  • CLOUD POTENTIAL  |  THURSDAY, MAY 19, 2016
    [Google, Process] What managers need to know about managing SEO
    What does Google want? The good news is, Google wants what  your customers want, and Google wants to help you give your customers what they want. There are now plenty of cloud-based tools, including those offered by Google, that help you find out what customers want when they go looking for the kinds of things you sell.
  • ACT-ON  |  WEDNESDAY, MAY 18, 2016
    [Google, Process] 7 Things About Online Reviews Every B2B Business Needs to Know
    Industry-wide research reports or surveys of what people think of different B2B services. Remember the Corporate Executive Board survey  that found B2B buyers complete 60 percent of the purchase process before they ever directly engage with a vendor? Some of that “pre-purchase research” will be reading online reviews.
  • FATHOM  |  TUESDAY, MAY 17, 2016
    [Google, Process] Getting to the Heart of It: CRM Technology
    Know for both acquiring new customers and retaining current customers, research shows that CRM systems can improve customer retention by 27%,  which is an extremely valuable number given how much more difficult it is to acquire new business. This is evidenced pretty clearly by the Google Trends chart below. Popular CRM Tools. Hubspot.
  • BIZNOLOGY  |  TUESDAY, MAY 17, 2016
    [Google, Process] Your team is the best content source for search
    However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? You already can write you and your buzzwords and all the stuff you’ve learned from your expensive and extensive keyword research, so don’t. Google isn’t OK with that any more.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Google, Process] The 14 Best Content Planning and Research Tools
    Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Google Review Count: 1,190,000. Google Review Count: 715,000. Pricing: free. HubSpot.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Google, Process] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode.
  • HINGE MARKETING  |  MONDAY, MAY 16, 2016
    [Google, Process] Expertise as a Differentiation Strategy
    More importantly, what is ultimately most important is what plays into their selection criteria and decision making process. Our research highlights the reasons why a company would select one professional services firm over another. But when you look at the research, the only factor that trumps a great relationship is expertise.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Google, Process] How to Upgrade Your B2B Marketing Strategy with AdWords
    Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Google rewards those who use ad extensions with higher quality scores, which means lower cost per click and, in turn, a lower cost per conversion
. Say a prospect is just beginning his research. So please, just don’t do it. Win-win!
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Google, Process] Top B2B Website Metrics to Monitor Using Google Analytics
    In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? Channels are the paths or processes that led a visitor to your site.
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [Google, Process] How 3 Insurance Companies Took Content Marketing by Storm
    So when that happens, they’re going to research two or three companies. He did that every day for 100 days. “If you look at the Google Analytics chart, it’s ridiculous,” Hanley said. “In that time period we went from 70 hits a week to over 500 a week. The goal is to create engagement,” Johnson said. Oscar.
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2016
    [Google, Process] The Nine Best Facebook Marketing Tools
    Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. Google Review Count: 790,000. Google Review Count: 472,000. Google Review Count:  85,900. Google Review Count:  27,600. Google Review Count:  7,580.
  • VISUALLY  |  SUNDAY, MAY 8, 2016
    [Google, Process] The 7 Building Blocks of a Solid Content Marketing Plan
    Below we’ve outlined a few challenges that arise during the planning process, and discuss actionable ways to overcome them so you can get started on putting together a documented strategy. 1. You can conduct thorough trends research through online tools like Google Trends. Google Analytics can be a useful (and free!)
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Google, Process] Education Blogging 101: How to Attract More Students Online
    HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts. Google loves blogs with a steady flow of engaging content. If you want your school to be part of that journey, a school blog is the best way to attract them early on in the process. Great. Great idea.
  • BIZNOLOGY  |  WEDNESDAY, MAY 4, 2016
    [Google, Process] Your SEO could be wrong…
    The SEO researched the keyphrases, inserted them, and took the copy live. They live a life of programming, research and metrics. “We’re adding these words because Google needs to see them.” As I discussed in my previous post , keyphrase research is still important. If so, you’re not the only one.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 4, 2016
    [Google, Process] Audio Content Made Easy: Fantastic Apps for Podcasting
    You no longer need a mixer, for example, and the process for disseminating your podcast to the eager masses is much simpler. No matter how much time you spend landing amazing guests, researching guests and topics, and honing your interview style, no one will pay attention if your podcast sounds awful. To ensure success, plan ahead.
  • VISUALLY  |  TUESDAY, MAY 3, 2016
    [Google, Process] Why You Should Invest In Content Curation
    Researching and producing original content is time consuming. Though content curation might save time during the creation process, it might demand more time and attention when collecting content. Curated content drives traffic on an ongoing basis, but it takes time for this to reflect in your Google ranking and awareness index.
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Google, Process] Why Your Content Marketing Strategy Should Include Long-Form Content
    This would explain ideas like Vine (6-second videos), infographics, and even Pinterest, which is simply easy on the eyes without a lot of processing.” Still, Google doesn’t choose long-form content simply because it’s longer. Research. Google Keyword Planner and Keyword Tool Dominator research keywords.
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Google, Process] Digital Does Not Mean "Just Build a Website"
    The researchers found that children who were able to wait longer went on to become more successful in life. We might get distracted or change our mind if the checkout process is too complex. You can use Google Analytics to measure bounce rate if you are not doing so already. Data support this. The mindset needs to shift. Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2016
    [Google, Process] When all the hard work on social media … just doesn’t work
    He established himself as a skilled strategist, a pioneer in the Google+ niche, and was one of the first to establish a long-running “show” through Google Hangouts On Air. invested many hours researching, producing and promoting the shows on various platforms. became known as the Google+ “go-to”. Crazy? Crazy?
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Google, Process] An A to Z of Content Marketing Best Practices
    Recent research  showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. Google. Google’s a pretty big deal for content marketers. Sure, the Google+ thing isn’t going so well. We also love our free Google Analytics and Google Search Console accounts. Audience.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Google, Process] An A to Z of Content Marketing Best Practices
    Recent research  showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. Google. Google’s a pretty big deal for content marketers. Sure, the Google+ thing isn’t going so well. We also love our free Google Analytics and Google Search Console accounts. Audience.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Google, Process] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    Research shows that multitasking like that can make us far less effective at our work and increase mistakes and stress. Search engines like Google might see the second post as duplicate content and penalize you in search. To make this process easy, I save code snippets in my Evernote. Will it add anything new and interesting?
  • SNAPAPP  |  WEDNESDAY, APRIL 27, 2016
    [Google, Process] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    So, because it’s a named product, we are going to have a byline on our blog that is the product, talking about its features and its process and about how we developed it. What role do buyer personas and buyer research play in resonance? . There’s always a very deep nuance to this kind of research. That’s what resonance is.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Google, Process] What To Do If Your Website Traffic Is Down
    Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011's emphasis on strong content) and Penguin (2012's crack down on over-optimizing and keyword-based anchor text). Well, your website's authority tells Google a lot. Why is this important?
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Google, Process] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    You're also probably aware that they're doing some of their research online. Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. That is where research comes into play. How do you conduct market research?
  • SNAPAPP  |  MONDAY, APRIL 25, 2016
    [Google, Process] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    So, because it’s a named product, we are going to have a byline on our blog that is the product, talking about its features and its process and about how we developed it. What role do buyer personas and buyer research play in resonance? There’s always a very deep nuance to this kind of research. No longer.
  • SALES ENGINE  |  THURSDAY, APRIL 21, 2016
    [Google, Process] Need Better Content? Become a Sales Groupie
    Wood admits that it’s a continuous project to improve the ways that their sales team uses their content, but initially have done a great job in two areas: Wood is involved with sales training where everyone gets an education on how to use content in the sales process and how to easily search and find the articles they need for any given situation.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 21, 2016
    [Google, Process] How to Pivot Your Content Strategy When Results Don’t Turn Out as Expected
    With Google changing its ranking algorithm a whopping 500 – 600 times a year , it’s critical to stay nimble to keep up with your customers – and the competition. Shockingly, research shows just 35 percent of B2B marketers have a documented content strategy in place; roughly half (48 percent) have a strategy, but it isn’t documented.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Google, Process] 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
    To do this, I named columns things like, "Idea Backlog," "In Queue," "Research/Interview Stage," "Draft in Progress," "In Editorial," "Scheduled," and "Published." Add files by uploading them from your computer, Google Drive, Dropbox, Box, or OneDrive. This is where tools like Trello come in. And why shouldn't we? What is Trello?
  • SALES ENGINE  |  WEDNESDAY, APRIL 20, 2016
    [Google, Process] Are you using the wrong lead-gen model?
    The B2B sales process has changed. To put it another way, content consumption equals digital conversations A conversation is a two-way street, and it doesn’t matter if you start the conversation from a phone call, voice mail, or email, or if a prospect finds you through Google, social media or a referral. They need marketing.
  • LEANDATA  |  WEDNESDAY, APRIL 20, 2016
    [Google, Process] Goals, Alignment and Account-Based Marketing
    That helps explain why making “teams of teams” succeed is difficult, said Prasad Setty , the vice president of People Operations at Google. He said that when it comes to objectives, the goals themselves can matter far less than the process that decides them. He was quick to add that Google doesn’t have all the answers. Period.
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Google, Process] The Customer Service Arms Race
    New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. Simply put, consumers want to control the process of getting answers. Google and other aren’t far behind in developing customer-service bots as well.
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Google, Process] Measuring Your Marketing ROI and Effectiveness
    But here is the good news: It is getting easier to track marketing results thanks to new technology that far surpasses the limits of Google Analytics. Google Analytics is a great tool, but it only captures the tip of the analytics iceberg. Another way to maximize your marketing ROI is to do research on your target audience.
  • HUBSPOT  |  FRIDAY, APRIL 15, 2016
    [Google, Process] The Benefits of Exercise on Creativity
    To me, creativity is the process of coming up with new ideas and the ability to think outside the box, but I think it also includes taking something that already exists and adding flair and uniqueness to it. Do you think it helps your creative process? You’re feeling pretty good. First things first: what is creativity, exactly?
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Google, Process] Agencies Under Pressure to be More Digital
    Search: Google’s Hummingbird algorithm may now serve listings it thinks users want – based on what part of the funnel they’re in. Quick quiz – do you, or someone in your agency: Know what Google’s RankBrain does? Get excited by tracking results of Google’s right-hand rail changes? over 2015. Digital Work Drives Agency Growth.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Google, Process] Agencies Under Pressure to be More Digital
    Search: Google’s Hummingbird algorithm may now serve listings it thinks users want – based on what part of the funnel they’re in. Quick quiz – do you, or someone in your agency: Know what Google’s RankBrain does? Get excited by tracking results of Google’s right-hand rail changes? over 2015. Digital Work Drives Agency Growth.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Google, Process] The Evolution of the B2B Marketer
    Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. That 60-90% stat referenced above, in which buyers do research in advance of their purchase? Shift in Sales and Marketing Roles. What are their concerns?
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Google, Process] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Content Research. The first step to content production is the research. Google Drive Research. Google Analytics.
  • SALESPREDICT  |  WEDNESDAY, APRIL 6, 2016
    [Google, Process] What is Predictive Marketing?
    zero search interest on Google. The "outside" data can be as simple as a change in industry regulation, a target company receiving funding, or a change in Google search patterns. Prior to 2011, the term "predictive marketing" had almost. Is predictive marketing new? The complex work was performed manually by talented data analysts.
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Google, Process] 7 Powerful Ways to Conduct B2B Buyer Research
    With more access now to buyer behaviors and interests than ever before, marketers can use a variety of methods for buyer research and get a much stronger understanding of their audience — who they are, what their challenges are, and where they need help. These are the most basic aspects of your buyer research. Applying Your Research.
  • ACTIVEDEMAND  |  TUESDAY, APRIL 5, 2016
    [Google, Process] Automated Personalization and the “Zero Moment of Truth”
    Automated Personalization and the “Zero Moment of Truth” Google coined the phrase “Zero Moment of Truth” five years ago in an attempt to describe the moment someone decides he or she wants or needs something. Think A LOT about video – do you think it’s any coincidence that YouTube is the second-most popular search bar on the Internet?
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Google, Process] 7 Powerful Ways to Conduct B2B Buyer Research
    With more access now to buyer behaviors and interests than ever before, marketers can use a variety of methods for buyer research and get a much stronger understanding of their audience — who they are, what their challenges are, and where they need help. These are the most basic aspects of your buyer research. Waste not want not.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 30, 2016
    [Google, Process] Yes, keyphrase research is still important
    Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Everything was done in an attempt to send Google the signal, “Hey, this page is about blue widgets. Keyphrase research was dead. ” The algorithm has changed, but the process stays the same.
  • FATHOM  |  TUESDAY, MARCH 29, 2016
    [Google, Process] The Role of Timeless Literary Devices in Reaching Your Audience
    They give you a unified voice throughout all stages of the buying process. The same process should go into your marketing efforts. ” Google. Build off of this niche offering, do your research, and develop a unique opinion that none of your competitors have owned yet. They apply to your brand identity. Forbes ).
  • BIZNOLOGY  |  MONDAY, MARCH 28, 2016
    [Google, Process] Lead generating machine: is your website actively helping your business grow?
    Research shows a one second delay in page load time could cause a 7% loss in conversions, while also leading to a 16% decrease in customer satisfaction, and 11% fewer page views. Research shows 61% of people read online reviews before making a purchase decision. Ever looked at the star ratings on an app in Google Play ® or iTunes ® ?
  • HINGE MARKETING  |  FRIDAY, MARCH 25, 2016
    [Google, Process] A B2B SEO Strategy to Attract the Right Prospects
    Google is constantly changing the way it indexes and ranks pages in search results. It seems so very covert how Google remains secretive about what works and what doesn’t work to improve those rankings. So take time to learn how to do keyword research effectively. Google has scared some into thinking guest blogging is bad.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Google, Process] Power to the Publishers: Content Is Going Full Throttle
    Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery. The majority of a buyer’s journey is self-directed before they interact with you and they’re doing this research everywhere, even on the go.
  • WRITTENT  |  WEDNESDAY, MARCH 23, 2016
    [Google, Process] 107+ Blog Post Ideas for a Rocket Start
    Similar to a how-to post, an A-to-Z post will comprehensively see your readers through an entire process, be it baking a cake or fixing a bike. 4. Research Post. Videos on popular topics also rank well on Google. With this ultimate list of ideas, you’ll never run out of things to write about. Blog Post Ideas by Post Type. 1.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 22, 2016
    [Google, Process] The Simplest Ways to Make the Best of Content Marketing Challenges
    Developing buyer personas is just the first step in better understanding your target audience and unlocking specific SEO-related insights that can lead to more informed keyword research, competitive review, and link building/social media exploration. Source: Quora ). Source: KoMarketing ). you need to get into the mindset of your customers.
  • JUNTA 42  |  THURSDAY, MARCH 17, 2016
    [Google, Process] Demystifying Content Strategy: Key Takeaways From Intelligent Content Conference 2016
    It helps us make our business processes more efficient. This observation by attendee Michael Andrews, moderator of the Google Plus Content Strategy community, came up in various forms throughout the conference. For example, she was traveling when the Google home page asked if she wanted the page displayed in Hebrew. Andrea said.
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Google, Process] Why Marketing ROI is Never a Guarantee
    That said however, ROI is still the buzzword du jour and because investable resources are limited and must be spent wisely, it’s a concept that continues to hold significant importance and priority in consumers’ decision making processes. needed help so of course, I turned to my long time friend Google and as expected, Google delivered.
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Google, Process] A 5-Step Plan for Finding & Engaging With Influential People Online
    To narrow your focus and identify influencers that you share common ground with, start by grabbing a piece of paper or opening a fresh Google Doc. Researchers found that colored visuals increase people's willingness to read a piece of content by 80%, so try adding a colorful image to your message. Do your research. Entrepreneur.
  • FATHOM  |  MONDAY, MARCH 14, 2016
    [Google, Process] The Mobile First Revolution – Why No One is Waiting for You to Catch Up
    Unlike their older counterparts such as Baby Boomers and Gen Xers, they have been “digitally wired since childhood”, according to Pew Research , and 15% of them rely on smartphones for all online activities. It’s significant because Google has effectively deemed its mobile results pages the standard for user experience.
  • HINGE MARKETING  |  MONDAY, MARCH 14, 2016
    [Google, Process] Content Marketing: A Key Component of Professional Services Marketing Plans
    In both scenarios, the process of matching a firm to a buyer is fraught with inefficiency. The firms are not vetted until late in the process, which means a lot of time is wasted communicating with firms or prospective clients that may not be a good match. And in the process, it can reach a much larger audience. Builds trust.
  • 6SENSE  |  FRIDAY, MARCH 11, 2016
    [Google, Process] Do B2B Buyers Feel Connected to Your Brand?
    Research indicates this might be a dangerous assumption. A few years ago, Google and CEB’s Marketing Leadership Council surveyed 3,000 B2B buyers and compared those responses to marketing research firm Motista’s baseline data on B2C purchasers. Eight times more likely to pay a premium price. Why Perceived Personal Value Matters.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Google, Process] How Digital Plagiarism Detection of Your Content Protects Your Business
    Add to the insult, Google could penalize YOU if it considers the duplicate the original and yours the duplicate. File a report with Google : In Google Webmaster Tools, you can file what is called a DMCA (Digital Millennium Copyright Act) complaint. In today’s online marketplace, content is everything. It happens.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Google, Process] Plagiarism-Proof Your Content Marketing Strategy
    Add to the insult, Google could penalize YOU if it considers the duplicate the original and yours the duplicate. File a report with Google : In Google Webmaster Tools, you can file what is called a DMCA (Digital Millennium Copyright Act) complaint. In today’s online marketplace, content is everything. It happens.
  • SALES ENGINE  |  THURSDAY, MARCH 10, 2016
    [Google, Process] From Baseball to SEO: Transforming your content into an organic search machine
    It was during that process that I realized somewhere along the way that I had unlocked the door to organic traffic in that space,” said Lemas. It took awhile, but ultimately algorithmic changes allowed Google to start recognizing what the content actually was and how it related to other content. Find a way to make that space complete.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Google, Process] The Ultimate Dictionary of Marketing Terms You Should Know
    This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). Since we’re going alphabetically, the last part of the funnel process is first! 38) Google+.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 9, 2016
    [Google, Process] Open Source: Top 100 Influencers and Brands
    If you’re looking at implementing a DevOps process, you’ll want to be using open source. Google. Independent Researcher. Open source is the practice of granting universal access to a product’s design or blueprint, and allowing its redistribution, including subsequent improvements to it by anyone. Open TOP 100 INDIVIDUALS.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Google, Process] Quick Wins to Help Your School's Website Convert Better
    place where prospective students and parents find all manner of valuable information about your school and application process. First, Google keeps getting better at understanding how people actually talk. Early conversion points should center on the content that answers prospects research phase questions. Of course not.
  • SMASHMOUTH MARKETING  |  MONDAY, MARCH 7, 2016
    [Google, Process] TOPO Sales Summit April 7-8, Join Me
    We've recruited an amazing lineup of speakers from companies like Google, LinkedIn, and Box. We are a research, advisory, and consulting firm that studies the fastest growing companies on earth. They buy technology ahead of defining strategy and process. I'll be attending the TOPO Sales Summit on April 7-8 in San Francisco.
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Google, Process] 17 Ways to Promote Your White Paper for Lead Generation
    There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Post it out on LinkedIn groups, Facebook, and Google+. That was a lot of work.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 3, 2016
    [Google, Process] 5 Ways to Speed Up Your Content Editorial Process
    So, use this blog as a guide to speed up your editorial process without compromising the quality of your content. Let’s get into the five ways you can speed up your content editorial process: 1. This is a key factor in speeding up your editorial process. Are there any useful research links or existing assets that will help?
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