• MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Google, Process] SEO Basics + a Checklist for Content Marketers
    At the end of the process, you might be so excited to finally hit “publish” that optimizing your content for search engines may be the last thing on your mind. Next, review Google AdWords for keyword volume. By looking up the metrics (which is a very quick process) you can narrow down on your central keyword phrase.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Google, Process] 8 Steps To A More Effective B2B Content Marketing Program
    To make it more business and SEO-specific, consider adding the following information and values to this process: Topic / Idea. We use Google Drive for the majority of this collaboration but Basecamp and Evernote Premium are fairly low cost options collaboration options as well. Editorial Calendar Templates in Google Docs.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Google, Process] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    'Have you ever received a resume from a marketer that you just knew, at a glance, would not proceed in the hiring process? If the writing isn’t concise and straight-forward, chances are the candidate’s thought process isn’t either. Here are seven red flags to watch for when looking at candidate resumes for your marketing team.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Google, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    conventional search engines such as Google and Bing. before they enter the active sales process. to a salesperson until they’ve conducted independent research. At every level of the sales process, interactive online. salesperson with the final stages of the sales process. Belong In Every Content. The contenders?
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Google, Process] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. Indeed, building and. So, as social. business. Tips & Tactics.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Google, Process] 5 Lead Generating B2B Website Trends
    Our research has shown that high growth firms consistently rate the effectiveness of content, and specifically online content, higher than average growth firms. On a smaller screen, details of a desktop version of a website can be distracting or difficult to process. On Google+ or LinkedIn? How can your firm get there? 5) Video.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Google, Process] Top 5 Display Advertising Challenges With Tips on How to Improve Results
    To make your campaigns effective you need to face challenges head on with research, time, and effort. Whether this is through a programmatic process (less control) or manual process (more time consuming), this is key to ensuring your ads appear in the RIGHT places, not just everywhere on the web. Challenge 3: Banner blindness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Google, Process] The state of the nation on SEO, content strategy and earned media
    'I’m working on an exciting new book project and as part of my research, I had the opportunity to interview Lee Odden , CEO of TopRank Marketing and the author of Optimize , one of my favorite business books of the past five years. don’t think that can be a completely automated process by any means. Can you scale?
  • HINGE MARKETING  |  MONDAY, JANUARY 19, 2015
    [Google, Process] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
    Fortunately, the wealth of research and success stories available online can make this process a lot easier. Marketing department research helps to gather data – like the sometimes vast gulfs between potential clients’ top priorities and what a firm believes is most important to them. On Google+ or LinkedIn?
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Google, Process] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    You need to dedicate more time to researching and write the best and most engaging content you can. Here are some ways to repurpose your well-researched blog posts to capture a more engaged audience for your business. Writing a well-researched blog post gives you an enormous amount of content at your fingertips. Bonus Tip.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 15, 2015
    [Google, Process] Why You Should be Using Product Listing Ads Right Now
    'Comparison shopping sites like PriceGrabber ,  Nextag , and search engines like Google and Bing allow people to research, compare, and check the availability of products all at once. Google requires you to also set up a Google Merchant account before you’re able to create Google Shopping Campaigns.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Google, Process] How To Plan And Build A Successful Content Marketing Strategy
    Backed by research and our own customer engagements, I covered. The Content Marketing “Rule of Thirds” And I talked about the budgeting process for your overall budget and for your content budget. 'Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 ” ~ IDC.
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Google, Process] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    You’ve probably seen the stat (and there are a few variations depending on the research firm that did the study, but they’re distinctions without a difference): Somewhere between 60% and 90% of people use a search engine to begin researching a product or service. Forrester Research, Jul 2013). TACTIC 1: Search Marketing.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Google, Process] 15 Important Ways to Use Case Studies in Your Marketing
    You''ll also probably do some online research to see what others are saying about said product or service. Most customers know that a little online research could spare them from a bad experience and poor investment of your budget. Get Inspired: Google’s Think With Google is an example of a really well structured case study page.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Google, Process] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    The trouble was that everyone wanted listings sponsored by Google AdWords, not Ask Jeeves. I''d watch people spend 20 or 30 minutes playing with the machine and creating these cards for their friends and family, and becoming immersed in this process. What did they do there? What did they like and not like? Follow @AaronGoldman. Limos.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Google, Process] 10 of the Most Successful B2B Blog Post Themes
    These three words are critical to the content marketing process from start to finish. Today, I’m going to focus on the “ review ” component of the writing process, as it can be a great way to generate new content ideas with confidence that they will perform at high levels. 12 Questions to Ask When Performing SEO Keyword Research.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Google, Process] 19 More Outstanding Social Media Marketing Guides
    In addition to the “Big Four,” the findings and associated infographic looked at SlideShare (the “new kid on the block”) as well as “niche players” Google+, Pinterest and Instagram. ”), StumbleUpon, Google+, Triberr, and Facebook. Image credit: KISSmetrics. Twitter between 1:00 and 3:00 p.m.).
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Google, Process] What It Takes to Optimize Your Brand’s Organic Search Visibility
    Then, we started hearing about a bunch of new Google algorithm updates named after animals that were rendering these old tactics ineffective. The upshot for searchers of all these Google renovations was plain to see; you likely noticed around this time that the search experience was improving across the board. The On-Page Factors.
  • HINGE MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Google, Process] Understanding Your B2B Website: 10 Key Terms to Know
    Before Googling, researching social media profiles, or asking a colleague, buyers will go to your website to begin learning if your firm is the right fit. The process of affecting the visibility of a website in a search engine's "natural" or "organic" search results. On Google+ or LinkedIn? to one’s inbox.
  • BIZNOLOGY  |  FRIDAY, JANUARY 9, 2015
    [Google, Process] From “digital first” to “digital everyone”
    Everybody is talking about how brands should become even more digital, how processes have to be digital, and of course, how a digital way to perform has to be established. At the same time, people with decision making authority in brands make huge statements on how important Facebook or Google is for their brands. They will remember.
  • B2B LEAD BLOG  |  WEDNESDAY, JANUARY 7, 2015
    [Google, Process] Marketing Big Data: Start this Year with a Plan
    After doing thousands of Data Health Assessments we’ve found that on average companies are missing as much as:    70% of the industry data needed for segmentation, nurturing and targeting.    80% of the employee & revenue data needed for routing, targeting & segmentation.    60% of phone to help scale the selling process. Which 25%?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Google, Process] There Is No One Size Fits All B2B SEO Program
    In this blog post, I will discuss four themes to consider when determining the type of search engine optimization program that will hopefully lead to B2B online marketing success, and what to gauge in an SEO partner during the evaluation process. Basic keyword research review. Google Algorithm Change History via Moz. BuzzSumo.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Google, Process] 27 (of the) Best Social PR Guides and Tips of 2014
    And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. Guides to PR and Influencer Research. Is there still a role for press releases?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 6, 2015
    [Google, Process] What will replace Facebook? Six considerations
    This is one reason why Google+ struggled to be mainstream. Research shows that even Millennials are diversifying their social media use but not leaving Facebook entirely. The investment Facebook has spent billions of dollars on software development and the extraordinarily complex processes that make it work. Instagram. WhatsApp.
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Google, Process] The Top 10 Benefits of Using Social Media Marketing for Business
    Our recent research on 1,028 professional services buyers makes the trend clear: About 60% of today’s buyers check out professional services providers on social media – and social media has eclipsed formal references as a source of information. 8) Social media can be used to conduct research. Does this sound like your firm?
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Google, Process] 87 New (Really) Marketing Automation Stats
    Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Research reports (59%). use Google.
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Google, Process] How to Build and Manage a Team of Remote Writers
    Here’s a general overview of our process, which you may find helpful as you build your own remote teams. The process of providing high quality content to our clients begins with hiring exceptional writers and other content creators that can live up to our customers’ expectations. Preliminary research that helps our writers get started.
  • HINGE MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Google, Process] The Road to Revenue, Part 3: The Content Marketing Toolbox
    Our research shows a major difference in the way high growth and average growth firms approach content and digital marketing more broadly. What’s more, the research shows companies that blog regularly see 50% more traffic and 70% more leads. The same goes for Twitter and web analytics. This is called the Lead Nurturing Model.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 30, 2014
    [Google, Process] Our Favorite Online Marketing Blog Posts and Articles of 2014
    The Ideal Length of Everything, Backed by Research. You can see more of the posts, articles, and information Casie likes on  Twitter , Google+  and  LinkedIn  and read her blog posts here. Content Promotion is a crucial part of the online marketing process. From Casie Gillette. Definitely worth bookmarking. From Brendan Cottam.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Google, Process] 22 Noteworthy Content Marketing Guides and Tips
    According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 'Content marketing is a hot topic. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Image credit: Intergage. What role does visual content play?
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Google, Process] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    Check To help you get started, here''s a nine-step process for creating a successful blog strategy for your business. Once you''ve arrived at detailed descriptions of your ideal customers, you''ll need to research their behavior so you can adapt and tailor blog content for their biggest challenges, interests, and curiosities. Editing.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Google, Process] 15 Business Books Every Aspiring Entrepreneur Should Read
    Not sure where to start your research? Here Mark Stickdorn highlights the importance of human-centered design and discusses methods for customer and design research. Whether that success translates into a sound business with engaged and happy customers or a major acquisition from Google, it’s safe to say this book is a worthwhile buy.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Google, Process] The Top 5 Business Challenges for Accounting & Financial Services Firms
    Recently, the Hinge Research Institute surveyed 530 professional services firms of many different industries and firm sizes, as part of an ongoing study of professional services firms and how they grow. Our research shows that it’s possible to cultivate Visible Experts in your firm through a program of consistent, replicable techniques.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Google, Process] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    The importance of our ability to collaborate with other functions — IT, finance — and embrace the need to set up cross-functional decision-making processes cannot be understated. Number three is the explosion in marketing technologies that at least hold the promise of transforming the marketing process. Google does it.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Google, Process] 23 Outstanding Social Media Marketing Guides
    Social Media Trends for 2014: New Research by Social Media Examiner. Frequest best-of honoree Belle Beth Cooper reports on research showing the best times of the day and week to post updates on Facebook and Twitter; to send marketing emails; and to publish blog posts. How are social media marketing best practices evolving?
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Google, Process] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    In fact, over 1million advertisers are now using YouTube’s Google ad platforms. With its conversational approach and human element – be sure to give your business a likeable and friendly face – a vlog could be the key to speeding up this trust-building relationship process. Simple’. So, Vlogging is big business. Emotional Resonance.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Process] 18 Unexpected Formulas to Increase Website Conversions
    So if you haven''t got Google Analytics or some analytics software on your site, go ahead and add it even if you''re not going to be looking at it right now because what it does is it stores a history of the way people use your website, and you can go back to that and ask people questions over time as you become more and more conversion oriented.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Process] The 19 Best Content Marketing Blogs From 2014
    The Ideal Length Of Everything Online Backed By Research  – by Kevan Lee on The Buffer Blog. In this article Kevan talks about the pressure of writing a blog post about writing the perfect blog post> But then provides some amazing research, perspectives and ideas to help you write the best blog post. 'Yep that’s right!
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Google, Process] 9 Ways Interior Designers Can Reach New Clients Using Houzz
    We know this – people search online for everything, and reviews are becoming more and more important in the decision-making process. Categories and profiles are indexed by Google. So, do your keyword research and spend plenty of time writing great descriptions for everything you add to Houzz. Who Should Use Houzz for Marketing?
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Google, Process] Top Trends in A/E/C Marketing for 2015
    The mobile revolution has crossed the “halfway mark” in the United States, and is well on its way to becoming a truly global trend: Pew Research reports that 58% of American adults have a smartphone and 42% of American adults own a tablet computer. You can imagine why such a process is important. On Google+ or LinkedIn?
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Google, Process] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    ve explained a thorough process of how to find spots for guest blogging on my own blog, and highlighted some of the key points below, too. If you simply cannot use email, then you may be forced to second-best options such as LinkedIn, Twitter DMs, or Google+ messages. 10) Link to a Google Doc. But how do we actually do it?
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Google, Process] Which Marketing Software Applications Matter to B2B Marketers?
    Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. Turning Up the Volume: These Go to Eleven. Clearly, B2B marketers are keeping busy! Ranking What Matters.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 5, 2014
    [Google, Process] In-Depth Interview vs Online Survey: A Marketing Director’s Guide to Brand Research Data Collection
    'When conducting primary research on your firm’s brand , the decisions that you make early in the process can have a ripple effect down the line. Let’s take a look at the benefits and drawbacks of using an online survey instrument versus in-depth interviews (IDIs) when considering conducting primary brand research.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Google, Process] Top 5 Tools for Enterprise Marketing Teams
    Tools that automate manual processes and help prove and improve ROI are the most valuable tools a marketer has. did some research and started using Raven Tools. Conceptualizing, writing the content, and designing the visual elements is a difficult process that requires input from several team members and often has many moving parts.
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Google, Process] The Ultimate 2015 SEO Redesign Checklist
    The SEO checklist below takes into account Search Metrics annual breakdown of Google’s ranking factors (and the estimated weight of each), as well as Fathom’s own SEO predictions for 2015 (and our thoughts on which factors will be most important). 'If you’re planning on a website redesign heading into the new year, read on! but it’s worth it.
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Google, Process] The 5 E-Commerce Mistakes That Could Be Killing Your Sales
    According to Google, 61% of customers believe it’s important that businesses give them a phone number to call, and 33% would be less likely to refer brands that don’t provide a number. Choosing the Wrong Shopping Cart Before you choose a shopping cart for your site, do some research. and even appliances, cars, and more.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Google, Process] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. The Google+ platform has 67 percent male users. 33% of clicks from organic search results go to the top listing on Google. At the other end of the scale are legal (9%) and market research (8%).
  • MARKETING ACTION  |  TUESDAY, DECEMBER 2, 2014
    [Google, Process] How to Create an Editorial Calendar
    Google Calendar. Google Calendar can be made into a surprisingly effective editorial calendar. You can also hook up Google Calendar with WordPress. The real power of Google Calendar lies in coordinating with others, so if you’ve got a remote team, it’s appealing. If you have a content creation process (e.g.,
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 27, 2014
    [Google, Process] 10 Great Things for 2014: My Business Blog Gratitude List
    Shopping cart systems like  Kick Start Cart  that make it easy to build a database list that’s easy to segment, broadcast messages, and seamlessly process registrations and purchases. Google that makes it easy to do research and locate information and people. It’ a fairly big holiday in the U.S., The 2.8
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 25, 2014
    [Google, Process] 5 principles of Information Architecture & why it matters to marketing
    It is linked to each of these and the lines can get blurred but IA has a process of its own which stands apart from these parts of the process. These can be found and listed on Google but provide a less ideal experience for users. This process can help to influence your navigation menus. We need information to survive.
  • FATHOM  |  FRIDAY, NOVEMBER 21, 2014
    [Google, Process] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
    Catering to the unique needs of 5 types of e-commerce shoppers  (as identified by the Norman Nielsen Group): Product-focused, browsers, researchers, bargain hunters and one-time shoppers. Being one of the 62% of e-commerce stores that adopted Google’s new ‘Universal Analytics’ between January and July 2014. Download Now.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 21, 2014
    [Google, Process] Interesting Infographics: The Road to Success through Paid Social Amplification
    Is it worth it to use social ads to amplify our message and if so, how effective is it in the lead generation process? Start with  Owned media that is tailored to your target audience, structured for maximum readibility and is indepth and well-researched. Google Plus post ads. How can you be heard in all that noise? Reddit Ads.
  • WRITTENT  |  THURSDAY, NOVEMBER 20, 2014
    [Google, Process] SEO Isn’t Dead: 10 Ways to Use It for Business
    As search engines have shifted toward more sophisticated language processing, creating content people love has become absolutely critical. They’ll help you win, regardless of what algorithm updates Google throws at you: 1. Create a Google Local Page. Not every business can sign up for a page on Google places.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Google, Process] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    'By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision. So what are these insights?
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Google, Process] 4 Metrics to Track ROI in B2B Online Marketing
    You can track prospect interaction and engagement down to individual clicks and page views thanks to tools like Google Analytics, Google Webmaster Tools, and social media monitoring software. Our research shows that 77% of professional firms generate new business leads online. On Google+ or LinkedIn? Impressive, right?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Google, Process] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Google Quality Ratings Guideline (Version 5.0). This document provides instructions on what Google expects search quality evaluators to look for in regards to third-party web content. Software Solutions Used.
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Google, Process] Why Should Marketers Change To Google Tag Manager?
    'Google Tag Manager Is A Tag Management System That  Was Developed With The Marketing Person In Mind. With Google Tag Manager, marketers will be able to add, edit or remove marketing and measurement tags without the intervention of webmasters. Well…that statement is mostly true. Just for clarity reasons, “What is a tag?”
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 17, 2014
    [Google, Process] How to Achieve the Right Blend of Art and Science for Marketing
    It is the creative process that allows us to arrange elements in a way that appeals to people’s senses or emotions. This idea of “artscience” is a concept initiated by David Edwards (professor of Biomedical Engineering at Harvard University and author of “ARTSCIENCE: Creativity in the Post-Google Generation”).
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Google, Process] 9 Real-Life Conversion Rate Optimization Tests to Try Yourself
    Unless you know they''re happening or want to spend an inordinate amount of time Googling, you''ve got to resort to your imagination to devise new ideas for experiments to run on your website. While I''m sure your imagination is very vivid, we figured we could do some of the research legwork for you. The result? Spoiler: It did.
  • ENGAGE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Google, Process] Why the Art of Journalism Is All About Science
    Google Trends graph for internet in ‘data journalism’. Speaking of deception in data visualization, this Google Trends graph (pictured at the top of this post) would tempt us to think that “data journalism” is a modern concept, borne of the Internet era, a freshly bloomed flower in the field of journalism. Overwhelming, right?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Google, Process] 10 Powerful Blogging Hacks for the Efficient Marketer
    While it''s not always a walk in the park, I''ve developed some processes and discovered some shortcuts that have made it easier to create quality blog posts at scale. Having a backlog process set up ahead of time -- and continually adding in ideas to that backlog -- is a crucial part of mitigating writer''s block. Like, really hard.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Google, Process] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
    What''s the sales process like? Does the structure of the sales process have an impact on the type of salespeople BuzzFeed hires? If there’s a company I’m interested in, I do a ton of research. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Absolutely.
  • WRITTENT  |  FRIDAY, NOVEMBER 7, 2014
    [Google, Process] 58+ Resources to Master SEO Copywriting
    This video explains the formula behind Google and Bing’s search algorithm. Keyword research is the foundation for content that is optimized for search engines. Copyblogger’s Keyword Research Ebooks. true content marketing giant created several eBooks about keyword research. What Is SEO? Section 2: Keywords.
  • SYNECORE  |  FRIDAY, NOVEMBER 7, 2014
    [Google, Process] 4 Insights from the Web Design Trenches
    If you’re going to go through the website redesign process, which is not always a short, painless, or inexpensive one, if you’re going to spend the time and resources on a website redesign, you better hope to get more out of it than a cosmetic facelift. You’re adding another step into the process. Here’s a transcript of our chat.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 7, 2014
    [Google, Process] Does Google’s Penguin 3.0 Have a Bite?
    'Just a few weeks ago, around October 17, SEO professionals received confirmation that Google was rolling out a much-anticipated algorithm update dubbed “Penguin 3.0.”. To put this into perspective, Google’s clean-up efforts with the first Penguin roll out impacted search results by over 3%; Penguin 3.0 SEO Google penguin SEO tactics
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 6, 2014
    [Google, Process] 6 Survival Tips for Content Marketing Island
    Here is a simple three-step process you can follow to develop a content marketing strategy that will get the senior management team in your camp: 1. In today’s world, there is a plethora of third-party research that you can probably find. Frazzled, unshaven, and increasingly turning to my office football for companionship.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 4, 2014
    [Google, Process] Dynamic pricing done automagically
    Until now, being competitive demanded doing exhaustive and time-consuming research every hour of every day to see what your hundreds and thousands of competitors were charging, how they were discounting, whether they were charging for shipping (and how much), and when they were having sales (and how much they were cutting). Market Research
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Google, Process] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    With the majority of buyers in full control of their own buying process, much of their research is done – and their minds made up – long before they invite you to take a seat. Forrester reports that typical buyers are 70 to 90 percent of the way through the buying process before they ever agree to engage with a sales person.).
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Google, Process] How to Future-Proof Your Content Marketing Strategy
    Some “hot” techniques -- like inherently manipulative keyword stuffing and forum profile linking -- are snuffed out of practice by improvements to the Google algorithms. This success is driven, in large part, by Upworthy’s headlines, which make extensive use of what Carnegie Mellon researcher George Loewenstein termed the “ curiosity gap.”
  • WRITTENT  |  WEDNESDAY, OCTOBER 29, 2014
    [Google, Process] Anatomy of a Perfect Blog Post
    Is it the formatting, the research, the editing, the optimization, or the images? Research indicates that your blog headlines are the most important aspect of your blog. Power it up with fresh statistics and research. Humans are naturally visual creatures, and images are processed  60,000 times faster by the brain than text!
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Google, Process] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. This is a slow process, and it’s only for those looking for long-term success. Prospecting is a non-stop process. Here’s 'OK, I’ll admit it. My bad.). ” Say what? Who
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Google, Process] Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail
    There are ways to combat this kind of mobile showrooming: Offer price matching to speed up the sale process and encourage in-store conversion Offer promotions and incentives for making a purchase in-store (receive 10% off your next visit, free 2-year warranty, etc.) It plays a major role in omnichannel retailing. General
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Google, Process] 11 Remarkable Guides to Marketing, Search, and Life
    In the process of curating noteworthy content from the industry’s best minds, some posts and articles are discovered which clearly merit recognition, but don’t fit neatly into any online marketing category. ” 13 more of the coolest hidden Google tricks by memeburn. Image credit: salesforce blog.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Google, Process] How to Get 100,000 People to Read Your Blog [Free Ebook]
    But with the right process and strategy in place, the challenge becomes a little bit easier to tackle. Once you understand who your readers are and what they care about, do some keyword research and determine what it is they''re searching for on Google. 'What does it take to drive 100,000 visitors to your blog? Blogging
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Google, Process] Understanding How to Engage a Growing Anti-Advertising Audience
    In this new era, customers actively tune out our messaging and have a number of resources at their fingertips that they are using to proactively conduct research before ever contacting businesses directly. So how do we stay relevant in a process that is dominated by digital research? Meet Me On The Web: The New Buyer Journey.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Google, Process] 10 Reasons Social Logins Could Be a Game Changer
    social login allows users to avoid a website’s lengthy registration process by authenticating their identities using one of their existing social network accounts. Here are 10 more benefits: Faster registration process. Social logins cut down on a lengthy or sometimes frustrating registration process for consumers.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Google, Process] How to Write About Things You Know Nothing About
    First, hit up Google and (hear me out) Facebook to perform some general research. If you want to give an extra boost to this step of the research process, you can even put some paid promotion behind your questions so they get more visibility. It probably isn''t too far off in the future.). Ask your sources for quotes.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Google, Process] How to Write an In-Depth Post in Less Than Two Hours
    Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. This is how I write lengthy and well-researched articles in just two hours. While that time frame may not work for everyone, the process definitely can. An Overview of the Process. 1) Google Drive.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Google, Process] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    CMOs complete 57% of their research before contacting agencies. But in an inbound world where buyers don’t want to be interrupted but rather are the ones initiating interaction with a brand, agencies are realizing they need to offer content marketing services so that buyers find this content when researching a brand. Macro Shift.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Google, Process] The Ultimate Guide to Hiring Effective Marketers
    It''s better to spend time on hiring now instead of breezing through the process and paying for mistakes later on. Not to mention all the Google algorithm updates !). Now, since I’ve come to the end of the qualities mix, we can move on to the actual hiring process. How can you do this “uncovering” process?
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Google, Process] Vitals Enhanced Listings Drive 7.5 Times More Calls for Healthcare Providers – And How They Prove It
    The next step becomes finding the right physician, clinic, or hospital to visit, and social media has had a huge impact in this process as well. Google reports that 61% of mobile searches result in a phone call. 'It is no secret that healthcare has made a migration towards the Internet. In fact, 2013 revenue growth dropped to 3.9%
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Google, Process] How to Design Content Remarketing Campaigns That Actually Work
    What''s So Awesome About the Google Display Network? At its core, remarketing is the process of tagging your site visitors and targeting them with content after they leave your site, in an effort to reengage them and bring them back to your site. 2) What''s So Awesome About the Google Display Network (GDN)? About Ad Fatigue.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Google, Process] Finding the Diamond in the Rough – Driving Qualified Traffic for Niche Markets
    billion searches per day in Google. How can you reach and find these people or as I’ll refer to them as, ‘Diamonds in the Rough’, amongst the broad and frequent searches that are out there each day in Google? For example, if the decision buying process involves emotions, use messaging around ‘We’re Here to Help’.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Google, Process] The 1 Key To Success In Content Marketing (And Life)
    mentioned that this key factor has been validated by lots of research. LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. 'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Google, Process] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    raced from session to session with my laptop and iPod to jot down notes in Google Drive and tweet my top takeaways. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content? It was an overwhelming experience, for sure.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 30, 2014
    [Google, Process] 6 Strategies to Help You Unify Sales and Marketing Teams
    It’s up to the leadership team to create an organization that encourages and promotes collaboration between the sales and marketing organizations very early in the process. This comes from both quantitative and qualitative research into the results. Outline a process and expected results. Train on process.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Google, Process] 26 Awesome Search Engine Marketing Guides
    'Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. by WordStream. John A.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Google, Process] How to Create a Content Strategy That Actually Drives Organic Traffic
    In this article, I explain the process for creating a content strategy that drives traffic in detail. It starts with audience research, and is built on determining the best form of content, creating a pattern of frequency, tailoring the style to your audience, and focusing on keywords your audience searches for online. Here''s how.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Google, Process] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    But sorting through massive numbers of visitors in order to find qualified leads can be a time-consuming process.  had done some research in advance of this meeting (because, of course, if you read my  post on how to write a good case study , that’s an important step) and I’d visited the CobbleStay site quite a few times. Zut alors! ).
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 25, 2014
    [Google, Process] Are your SEO writers lost in Google-land?
    'Are your in-house writers lost in Google-land? ” These writers are lost in Google-land. At a minimum, your writers should be trained in keyphrase research, SEO writing and editing principles, and how to create top-converting Titles and meta descriptions. Let them go wild with keyphrase research and review their strategy.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google, Process] How to Screen for Top-Notch Writers
    As such, I''ve screened thousands of writers'' resumes -- and I''ve come up with a process that helps me identify fantastic writers that are great fits for particular subject matters, all while keeping my sanity shuffling through all those applications. Here''s the process I recommend. Does it draw on well-researched examples?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google, Process] The Essential Guide to Creating an SEO-Friendly Customer Journey
    Now, think about where in your buying process the company you bought from made themselves digitally present. If Google was the first place you went to find the product or service you wanted, then you''re a very typical buyer in today''s internet-driven world. Categorized Keyword Research. Was it a plane ticket? pair of sneakers?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Google, Process] Mizuno running long tail outreach marketing case study
    If anyone online at the time was writing about their fledgling (or decades-long) running career, we would collect their blogs into a list and then get my research team to explore their blogs for contact info, namely first name and email address. 'The  Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Google, Process] Welcome to the New Sales Process: How to Let Content Do the Selling
    Thankfully, those days are over and consumers are taking charge of the sales process. And for both B2B and B2C industries, content is holding their hands through the process. With a few key phrases and a Google search bar, they can become instant experts on a product or service without spending a dime. 3) It establishes trust.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google, Process] How to Launch and Grow a Business Blog From Scratch [SlideShare]
    spent days Googling "how to launch a new blog." My manager, Brian Balfour , had perfected the art of audience research. But the most important thing I learned throughout this entire process was that it should not be this hard to learn how to launch and grow a blog. Wrong. Just start writing!". Ummm about what? Yeah duh.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Google, Process] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. Google claims that 90% of consumers move between devices before accomplishing a (purchasing) goal, so it’s important to reach customers on all the platforms they are frequenting. to 10.1
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 16, 2014
    [Google, Process] My 4-Step Process to Marketing Research for Content Creation
    When I’m writing a new piece of content for AG, I go through a specific process. Every Friday, there’s a new deadline: Research done, Outline done, Rough Draft done, Final Draft done, and Design done. Let’s talk about the first process in my content marketing efforts: research. hesitate to call this marketing research.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Google, Process] 19 Excellent Guides to SEO Link Building
    'Contrary to articles and blog posts claiming link building is dead , the reality is that  it’s not—as even Google’s Matt Cutts has confirmed. Peter Da Vanzo serves up an entertaining rant on link disavowing, recovering from Google penalties (or not), and “link paranoia.” Image credit: SEO Book. ”).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Google, Process] Why Content is the New Sales Call
    When Google came out with their Zero Moment of Truth reports, there was a lot of highly compelling data points that made CEOs, CMOs and sales heads have to stop and reconsider almost everything they are doing; at least as it pertains to marketing. • 10.4 Pieces of Information in the Buyer’s Journey Prior to Purchase.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Google, Process] Is Content Marketing A Sustainable Marketing Strategy?
    In my research, I found that Roman historian Seneca thought there was too much crappy information in his world for people to handle. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The panelists were Mark Schaefer and Marcus Sheridan.
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