• KOMARKETING ASSOCIATES  |  TUESDAY, JULY 22, 2014
    [Google, Process] B2B Content Marketing: Do More Than Reinvent the Wheel
    But long-form content (anywhere between 1,200 – 2,500 words, generally speaking) can provide readers with more in-depth feature posts that research shows can lead to lower bounce rates, higher engagement rates, and longer average time on site. ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” Period.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Google, Process] Customer Lifecycle Marketing: Reporting, Part 1
    The “buyer’s journey” is a recreation of the steps a buyer goes through as they move from sticking with the status quo to committing to change, to researching and then deciding on potential solutions, negotiation, purchase, and post-purchase – the entire lifecycle. You can refer to external sources such as Google Analytics. Attract.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Google, Process] 6 Principles of Persuasion for an Amazing Copy
    Sales masters know how to get customers to commit early in the process. Social proof was a powerful phenomenon when Cialdini performed his groundbreaking research in the early 1980’s. thought leader is partially valued by the size of their following, and you probably check out Google local reviews before heading to a restaurant.
  • MARKETING ACTION  |  TUESDAY, JULY 15, 2014
    [Google, Process] Google Penguin Recovery from a Manual Action
    'Editor’s note: We hear a lot about Google penalties. In this post, Kaila Strong of Vertical Measures discusses the impact and mitigation of Google’s Penguin penalty. Google is now indifferent to something that used to help you rank. History of Google’s Penguin Algorithm Update. You got a manual penalty. Low spam signals.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Google, Process] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    The Baidu Keyword Tool is a free tool for keyword research, provided by Baidu to PPC Marketers, and used for integration into their Baidu Ads Web account or Baidu Editor. This is one way for marketers to get a baseline for establishing deeper keyword research. Baidu Keyword Tool result with keyword “????(Coaxial Coaxial Cable)”. Click.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Google, Process] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Content mapping is a process that helps you identify the holes in your content. Next, do some keyword research before you change anything on your website or start publishing content. To jumpstart your keyword research, click here for a beginner''s guide. Google Docs also works just fine. Woohoo! Let''s do it. Day 1-33.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Google, Process] Content Marketing? Just Deliver Content People Want
    Where do you see content marketing falling within the IMC strategic communication planning process?”. An appreciation of looking at the numbers or doing the research or asking questions. 'I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? f5823b ;">.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Google, Process] How to Please Google in a Post-Hummingbird World
    In the last three years, there have been 45 Google Search algorithm updates, all of which have enhanced the search engine’s ability to properly evaluate the user’s search query and provide the most relevant search results possible. Understanding Google''s Hummingbird Algorithm. But that is no longer the case.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Google, Process] Marketing Automation: What it is and How to Know if Your Firm Needs it
    You are able to measure results of each step of your lead generation and lead nurturing process as well as ROI of your marketing programs and campaigns. Automate the process of nurturing prospects based on their interests until they are ready to buy. Do you target buyers who do a lot of research before they contact you?
  • SYNECORE  |  WEDNESDAY, JULY 9, 2014
    [Google, Process] A Day In The Life: Contextualizing Multi-Screen Device Use
    'Recently, I’ve come across a lot of research and articles on multi-screen devices and theories on their implications for the marketing industry. fire up my laptop to begin work, which includes email, Feedly (research purposes, I promise) and Excel docs. 24: Search for a nearby CVS via Google Maps. Take your pick). 17: Get home.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Google, Process] 20 Expert LinkedIn Guides
    Victoria Ipri passes along nine helpful tips, like getting your employees involved, sharing your LinkedIn page on other social media sites (“Are you using Facebook, Twitter, Google+ and other SM platforms? Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Want a Job? links.”
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Google, Process] This Is Your Brain on Viral Content: What Psychology Says You'll Click On
    Use Google Trends to identify trending stories that your target audience is passionate about, and then think about what your brand could to get involved. Conduct new research using CrowdFlower , SurveyMonkey , mTurk , or other online survey tools. billion pieces of content on Facebook. 1) Synaptic Play. Gas Pump Karaoke. But why?
  • HINGE MARKETING  |  FRIDAY, JUNE 27, 2014
    [Google, Process] Beginners’ Techniques for Email Marketing
    At the appropriate stage in the buying process, you may offer your audience closer engagements such as complimentary consultations or reviews. On Google+ or LinkedIn? 'If you don’t have much experience with email marketing in professional services , it’s important to start with the basics. So how do you get started?
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 22, 2014
    [Google, Process] Are Salespeople Screwing Up B2B Marketing Performance?
    'I sat pondering another in a burst of self-serving emails sent last week by salespeople who obviously lack any discipline in prospect research or the energy needed to attempt meaningful personalization. First - why there's need for concern: Buyers are self-serving content for a longer portion of the buying process. Thanks.
  • BIZNOLOGY  |  THURSDAY, JUNE 19, 2014
    [Google, Process] Mobility and why it matters
    Consumers spend time researching on mobile; consumers spend more than 15 hours per week on mobile search. The The majority of mobile consumers use search in the shopping process. Mobile research influences purchases decisions: 93% of people who used mobile to research go on to make the purchase. billion. What am I doing?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 19, 2014
    [Google, Process] More Than A Thousand Words: The Power of Visual Storytelling
    According to research from  Nielsen , there are 27 million pieces of content shared each day. Check out how the project came about, the process to create it, and our expectations for the content. What was the process like? Images play an increasingly important role in today’s content marketing approach. Of course!
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Google, Process] What Online Marketers Know About You
    Susan Wojcicki, Google ( source ). With Webbula, which according to BlueKai’s Little Blue Book provides accurate offline consumer data and verifies and authenticates data through a hygiene process, I’m 18-24, 25-34 and 45-54. Media Research advertising big data BlueKai data IRI Oracle webbula Data, of course. But no.
  • HINGE MARKETING  |  MONDAY, JUNE 16, 2014
    [Google, Process] Visible Expert Profile: Jay Baer
    ” The process “helped me see that fear is just a state of mind,” Jay says. On Google+ or LinkedIn? Related Stories The Making of Visible Experts: A Path for Seller-Doers in A/E/C New Research Report: How Experts Build Their Brand 9 Tips for Creating a Landing Page that Converts Visitors into Leads Teamwork.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 16, 2014
    [Google, Process] 5 Lessons Content Marketers Can Take Away from the 2014 World Cup
    Relevance to World Cup: The World Cup features 32 teams, 31 of which earn a spot through a qualification process (the host country automatically qualifies).  Qualification for the 2014 World Cup started in 2011, and after 820 matches, the process ended in November of 2013, when 32 countries were left standing. Be Well-Prepared.
  • HINGE MARKETING  |  FRIDAY, JUNE 13, 2014
    [Google, Process] An Introduction to Partnership Marketing
    Conducting a research study together or sharing research findings. Show that you’ve done your research. With multiple parties involved, it’s essential to begin the planning process well in advanced of the actual event. Who will be creating the presentation slides and what will the editing process look like?
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 12, 2014
    [Google, Process] Is Outbound Marketing Dead?
    In contrast, inbound marketing is about getting found online , converting a visitor to a lead, and then measuring, analyzing and iterating to refine the process and improve the results. Keyword research and SEO are a part of this and blogging is the primary method of publishing the information. It’s not that simple. They still do.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Google, Process] The Making of Visible Experts: A Path for Seller-Doers in A/E/C
    Content marketing is the process of producing informative and valuable content to help target audiences educate themselves on topics that are of importance to them (and happen to be related to your expertise). According to our latest research on Visible Experts , buyers of A/E/C services go online to search for experts 95.6%
  • BIZNOLOGY  |  WEDNESDAY, JUNE 11, 2014
    [Google, Process] Are You Ready for Big Data Marketing?
    Big Data is changing marketing irrevocably, like a tsunami disrupting both fundamentals and process, and it’s only just started. Internet Marketing Market Research Social Media Marketing Web Metrics Webinars analytics Big Data Biznology Webinar conversions Google Analytics social media social media marketing Web metrics Webinar
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Google, Process] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Start with research: is your goal achievable? Google tests and updates daily. Follow Google Webmaster guidelines well – this is now the only option. Reputation management (the knowledge graph) is vital for SEO – Google wants to know who you are and how legitimate you are. What’s the best way to accomplish it?
  • MARKETING ACTION  |  TUESDAY, JUNE 10, 2014
    [Google, Process] Optimize Your Content for Inbound Marketing: Part 1
    Hell hath no fury like a Google scorned.). Consider these data on how we use search: 93% of the time before we make any type of purchase – from apparel to appliances to automobiles – we use a search engine to do our research. The Tao of Google: (aka Ignorance is not Bliss). Could be part of your customer-onboarding process.
  • HINGE MARKETING  |  MONDAY, JUNE 9, 2014
    [Google, Process] New Research Report: How Experts Build Their Brand
    That’s the question we sought to answer in our most recent study of Visible Experts℠ You can download a free copy of the research here. This research is part of a larger study on high visibility experts to be released separately. This research report is designed to help you choose your brand development strategies wisely.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 8, 2014
    [Google, Process] The B2B Funnel is Now a Sieve
    'The buying process has gotten messy for B2B marketers. just read a buyer research study that found buyers are hesitant to click on links when they don't know where they'll go. Or to post title and link when channels including LinkedIn, Facebook and Google+ allow you to add much more narrative. Why do you think this is?
  • MARKETING ACTION  |  FRIDAY, JUNE 6, 2014
    [Google, Process] SEO Questions from the Fact & Fiction Webinar
    It’s a tedious process, but must be done if you’re to do a full clean up. First pull the backlinks directly from Google Webmaster tools in addition to third party tools such as Open Site Explorer (by Moz.com) and Majestic SEO (at Vertical Measures we also use ahref.com ). heard that Google+ is going away. But it looks great.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 5, 2014
    [Google, Process] So What Exactly IS Inbound Marketing?
    Here''s the latest Google Trends report on inbound marketing : But beyond the "marketing insider" echo chamber, awareness and understanding of inbound marketing drops off precipitously. In years past, when a buyer was researching a purchase, they had to contact the seller in order to learn about the product, pricing, options, guarantees, etc.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Google, Process] The 1%: What A/E/C Executives Can Do to Position their Firms for Success
    Endless meetings occur to discuss and debate the best way to increase those hit rates, and most of those conversations revolve around “the quality of their firm’s “go-no-go” process. The “go-no-go” process can help a firm determine if it is worth pursuing an opportunity. On Google+ or LinkedIn?
  • FATHOM  |  WEDNESDAY, MAY 28, 2014
    [Google, Process] B2B Marketers: Would You Exhibit?
    Google) for your specific products/services, would you invest in digital marketing? The buying process has changed….let’s let’s look at some startling statistics: 93% of B2B buyers use search to begin the buying process. Suggested tool:  Google Keyword Planner (free). Of course you would!  So, where do you begin?
  • HINGE MARKETING  |  MONDAY, MAY 26, 2014
    [Google, Process] What Every Managing Partner Needs To Know About Branding Professional Services
    In the absence of a systematic and dedicated process the market will continue to see you as it always has. Our research on professional services firms and their clients shows that most firms have a great reputation with their clients and referral sources. On Google+ or LinkedIn? Room For Confusion. That’s it.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Google, Process] Inspirational Content That #GivesYouWings
    thought about reverse engineering the thought process of other successful companies, and then I thought -- which company has the most epic marketing out there? Some of the best marketing efforts by RedBull are pieces of content that, by Google''s Keyword standards, nobody even wants. Combine Strategic Processes. 'I love Skype.
  • SYNECORE  |  TUESDAY, MAY 20, 2014
    [Google, Process] Power Your Content with Purpose, Not Pressure
    We create as much information in two days now as we did from the dawn of man through 2003, according to Google CEO Eric Schmidt. Unfortunately many companies get lost along the way because they are missing key elements throughout their content planning and strategy process. 'CONTENT! CONTENT! CONTENT! Don’t fall victim to this trap!
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Google, Process] 24 reasons SEO and social media are inextricably linked
    Search Engine Optimization (SEO)  is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing  refers to the process of gaining website traffic or attention on social media sites in the same way. 22% say social media. That’s a big mistake.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 15, 2014
    [Google, Process] An Eight-Step Process for Creating Front-Page B2B Industry News
    Here’s a look at the 8-step process we use to get our industry news to the top: (Note: This strategy is not strictly for agency purposes. With some tweaking to the following verbiage, this process could be beneficial for building any industry news program from the ground up). Research. Submitting the Site to Google News.
  • BIZNOLOGY  |  THURSDAY, MAY 15, 2014
    [Google, Process] 5 warning signs that your website sucks
    Google’s recent emphasis on images in search, including Carousel and Business View underscore how seriously the search giant takes images as part of the overall consumer experience. If your site lacks analytics, take a few minutes and have your administrator at least place tags for Google Analytics on your site. Really. Today.
  • FATHOM  |  WEDNESDAY, MAY 14, 2014
    [Google, Process] Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer
    The Approval Process Takes Longer : Most of the time, several different stakeholders are involved in campaign decision-making, at least from an online perspective. Caregivers often research on behalf of loved ones ( = difficult to track actions back to actual patient). 'Download Free Hospital PPC Study. Here’s several reasons ….
  • FATHOM  |  TUESDAY, MAY 13, 2014
    [Google, Process] Minimizing Channel Conflict for Consumer Brand Manufacturers
    This will also help when running Google Shopping and Comparison Shopping ads where consumers often price shop multiple websites. This should involve heavy keyword analysis, research, and an execution strategy as well as reports to prove results! These most important customers are the brands retail distribution partners. 
  • HINGE MARKETING  |  MONDAY, MAY 12, 2014
    [Google, Process] New Research on CPA Marketing Budgets
    The Hinge Research Institute partnered with the Association for Accounting Marketing to conduct a benchmarking study on CPA marketing spending and organic firm growth. We analyzed their marketing budgets, firm growth, and overall budgeting process. This research should give them pause. Are we spending our money wisely?
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Google, Process] Hero Conference 2014: Key Learnings in Paid Search
    The sessions contained various topics including lead gen PPC, eCommerce PPC, attribution, live audits (keyword research, ad copy, account audits), and much more. Doing extensive keyword research, writing ads, and choosing/designing a landing page is not enough. Another thing Google does not provide. They were phenomenal.
  • MARKETING ACTION  |  FRIDAY, MAY 2, 2014
    [Google, Process] How Can You Use Content to Rank Higher in Search?
    Research your audience’s needs. Here are a few sites to start your research: • Quora or answer sites. Google suggestions (found by typing a word into Google search and seeing what Google offers before you complete the phrase). Google Authorship. Learn more about our 8 step process for content marketing here.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Google, Process] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    'Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Google, Process] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    After grinding out the research, sending endless emails, and facing repeated rejection, we just have to do it all over again. Amazon and Google are paving the way for delivering the right information for each customer’s search. Lose the complication and make the buying process simple. And why should they continue to care?
  • MARKETING ACTION  |  WEDNESDAY, APRIL 23, 2014
    [Google, Process] A New Framework for Sales Enablement
    Yes : A quick Google search returns just over a million hits, and many are insipid. (“ Is ‘sales enablement’ the new black? Now, in April 2014, we have a hot-off-the-presses Demand Metric Research Corporation report:” Sales Enablement: Best Practices, Case Studies & Insights.” 'Is “sales enablement” just another buzzword?
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Google, Process] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    in exchange for something of value like an eBook or research report. Google is a big fan of serving up search results that contain video.). Learn how to optimize your site and processes for optimal lead management with these resources: Best Practices for a Lead Management Strategy. At least not as much as it used to be. Action!
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Google, Process] The Purpose of Repurposing Content
    You might have heard us use the term "marketing funnel" or "buyer''s journey" before -- it''s what marketers refer to as the active research process a potential buyer goes through leading up to a purchase. They''re not very up to date on Google algorithm changes, and are just trying to figure out SEO basics. hope it''s helpful.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Google, Process] What Every Managing Partner Needs to Know About Marketing Professional Services
    There are processes and tools that must be learned and practiced. We also know that doing research on your target market positively impacts growth and profitability. We’ve seen many firms surge forward in growth and profitability when marketing assumes its appropriate role in the firm’s decision-making process.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Google, Process] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Google+ receives 1.2 No, not that.) London.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 10, 2014
    [Google, Process] 7 Tips for Creating a Home Page that Establishes Trust
    Often, the template doesn’t accommodate any lengthy (read: useful) copy, another important element of Google’s semantic search. do this by: Conducting lots of research. Analyzing existing assets and Google Analytics. if they haven’t updated their site in a while, have they updated their processes? Touring the facility.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Google, Process] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Make a point of incorporating it into your organization’s editing process. Let your research and citations shine through in your writing, and if you’re outsourcing your content , ensure that your freelancers do the same. Studies have shown that sites ranked #1 on Google capture around 90% of all organic search traffic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 10, 2014
    [Google, Process] How to Achieve a Return on Conversation with Emotional Marketing
    My research answered “yes.” Not only can brands build trust, they can garner information they’ve previously had to pay for through focus groups or market research. What are your thoughts about this research? My research answered “yes.” 'By Brooke Ballard, {grow} Community Member. Here it is: Excited about that? Facts.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [Google, Process] Needs-Based Marketing for Executive Buyers Today
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Cari Zoch , Marketing Manager at Avention , a company that offers real-time, actionable B2B data to deliver 21st century business info, solutions for sales, marketing and research. It’s no secret that the buyer’s journey has changed. 1) Focus on the right market.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Google, Process] 70 New (Really) Marketing Automation Stats
    Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Research reports (59%). use Google.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Google, Process] 70 New (Really) Marketing Automation Stats
    Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Research reports (59%). use Google.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Google, Process] B2B Websites: How To Generate More Leads
    In the past, there was less information available for buyers researching a purchase. That information scarcity forced them to interact with the seller early on in the process. At that point, the seller could educate the buyer and influence the buyer’s research and ultimate purchase. Don''t be. The Way People Buy Has Changed.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Google, Process] Content Marketing Must Focus On Customer Value
    That is according to a March 2014  report by Forrester Research, Inc., Reaches customers early in the purchase process. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The patience to wait for results that don’t come immediately.
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Google, Process] One Way to Future-Proof Your SEO
    Because Google''s goal is to provide value to their audience -- and value for a Google searcher is finding the highest quality content they can surface -- you''re helping to future-proof your SEO. Google''s algorithm tweaks have always been to help better achieve that end. Let''s take a look at each step more in-depth. Human.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Google, Process] The Definition of Omni-Channel Marketing – Plus 7 Tips
    Regularly review the experience your customers go through in order to research, purchase, and connect with your products. Increasingly, people use multiple devices during a single transactional process. was inspired to write this blog post after hearing Neil Mohan, Google’s VP of Display Advertising, speak at a recent conference.
  • MARKETING ACTION  |  TUESDAY, APRIL 1, 2014
    [Google, Process] 5 Tips for Maximizing Your Marketing with Google AdWords
    The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. tips to improve Google AdWords marketing. Here are …. license.
  • HINGE MARKETING  |  FRIDAY, MARCH 28, 2014
    [Google, Process] Webinar Recap: How to Develop a Successful Content Marketing Program
    And no wonder – we discovered through our own research, as well as through the thought leadership and experience of others, that B2B content marketing is by far one of the best ways to grow your professional services firm. Research. In fact, we found that formal research has a serious impact on a firm’s bottom line.
  • FATHOM  |  THURSDAY, MARCH 27, 2014
    [Google, Process] How to Choose the Right Higher Education Consultant
    The research process can be daunting, but considering the following questions will help you find your perfect agency partner: What is the agency’s average program return on investment? You know what makes your department and university tick (rigid brand values, grueling approval processes, frequent communication lapses, etc.).
  • FATHOM  |  WEDNESDAY, MARCH 26, 2014
    [Google, Process] EDU Digital Trends to Consider for Fiscal Year 2015
    According to Google, there were 15% more searches for higher-education-related queries than in the previous year. While it’s no surprise that more of the college selection process is happening on digital channels, what is surprising is how much the nature of the search experience has changed in the last 12 months. Higher Education
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Google, Process] What Raising a Toddler Can Teach You About Engagement Marketing
    They expect you to respond and adjust to their feedback at every step of the process. Or are they more likely to watch a webinar and do research on their own? Thanks to Google, I find myself frequently searching for exciting terms such as “techniques to get two-year-old to stay in bed” and “when is right time to give up pacifier”.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Google, Process] Six Best Practices for Marketing with White Papers
    In the lead generation process, white papers can be extremely valuable because they identify prospective buyers while requiring a low level of commitment. Google Trends. Do your research. Research also helps prevent potentially embarrassing mistakes. 'Though the format is sometimes misused (i.e., Solve a real problem.
  • HINGE MARKETING  |  MONDAY, MARCH 24, 2014
    [Google, Process] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    'At Hinge, we conduct ongoing research on organic growth in professional services industries. Based on our research and guided by our experience, we’ve identified five key things you must do if you want to achieve more organic growth. Research your target clients. The data doesn’t lie: research makes a difference.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Google, Process] The 2014 Digital Marketing Ecosystem
    Customers are increasingly self-sufficient and will take the time to do the research. If a company can add value to the buying process, they’re much more likely to continue the relationship and make the sale. What is the difference between Google Analytics, Web Trends, Core Metrics, MyBuys, etc.? Basic questions.:
  • WRITTENT  |  THURSDAY, MARCH 20, 2014
    [Google, Process] How to Write a Blog Post in 30 Minutes
    Keep in mind, this is only one process, but it’s a process I’ve refined over the past few years as a professional content marketer. Individual results may vary, so I’ve made sure to suggest modifications to the process. If I’m writing a research blog , I’ll usually create a sentence or two about each paragraph.
  • MARKETING ACTION  |  TUESDAY, MARCH 18, 2014
    [Google, Process] Keep Calm and Learn How to Nurture Leads
    True to its name, marketing automation lets you automate key processes, saving you time and effort. Do your research and make sure the content pieces you plan to integrate into your automated lead nurture campaign provide value and have high viewership/conversion rates. How do they put all these things in place to stay competitive?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Google, Process] CMOs Win When High-Value Customers Are Treated Personally Online
    According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve. This process turns traditional targeting on its head because buyer profiles and offers are all determined by real-time intelligence gathered against real-time customer behavior.
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 13, 2014
    [Google, Process] Invest Wisely to Avoid Costly Technology Failures
    You have done all the research, put together the assets, and are completing the final reviews when suddenly…. The research revealed the average short-term financial result of an isolated technology performance glitch is $10.8 Temporary systems or manual processes. 'Close your eyes for a minute; I want to try an exercise.
  • B2B MARKETING MENTOR  |  WEDNESDAY, MARCH 12, 2014
    [Google, Process] Hire the Right Freelance Writers for Content Marketing
    Indeed, excellent research and interviewing skills can substitute for firsthand industry knowledge. She looks for writers who have Google+ profiles and who are members of industry-relevant social communities. Lack of responsiveness and poor communication are other red flags that tend to surface early on in the hiring process.
  • SYNECORE  |  THURSDAY, MARCH 6, 2014
    [Google, Process] The Future of Mobile: Visual Search
    After taking some time to research the topic, I am now convinced that the user shift to mobile will usher in a seismic shift to visual search. Examples include Google Image search and Tin Eye. Google Image Search. Though eye-popping, the size of the investment was not nearly as interesting as its intent. Reverse Image Search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 6, 2014
    [Google, Process] Social Media Automation? Here’s a rational plan!
    Zapier uses trigger actions (Twitter mentions, Facebook page posts), and uses them to create an action (save the mention or post as an Evernote note, save it on a Google Calendar, email an inbox, send an SMS). Kicking Off Social Media Processes. 'By Eric T. Tung, {grow} Community Member. Automate it. Here’s why. Tweet Posting. Commun.it
  • WRITTENT  |  TUESDAY, MARCH 4, 2014
    [Google, Process] 21 Content Marketing Tools to Use in 2014
    When it comes to paid tools for keyword research, SEMRush is pretty much the best of the best. For a sneak peek into how we approach our keyword research process from start to finish at Writtent, I recommend Keyword Strategy the Right Way. 'What if a marketer was only as good as their content marketing tools? Evernote. SEMRush.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Google, Process] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    They can research and explore vendor information across a range of platforms and social networks. Over half of buyers (53%) indicated they’ll leave a website to research third-party references and information in their buyer decision making process. The B2B buyer controls the marketing message. Final Thoughts.
  • MARKETING ACTION  |  MONDAY, MARCH 3, 2014
    [Google, Process] Digital Marketing Glossary, Part 3
    Your goal with optimization is to use the methods which will assist Google and other search engines to discover your content. Recent research indicates that almost 80 percent of B2B buyers use search to begin their information discovery process for a business purchase; SEO is critical to your website being found by those buyers.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google, Process] Getting ready for mobile customers, search, and business
    Instead, your customer is continually researching and reading and struggling to reach a decision about what best will meet her needs. And explore alternative payment options like Google Wallet, NFC, or Apple’s iBeacon to ease the checkout process, whether virtual or real-world. Google likes that, too. How huge?
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google, Process] Even Content Marketing Should Be Measured
    study from Forrester explained customers typically spend the first 60-70% of the sales lifecycle reading through research on a company, product, or service. The information should travel with the customer from start to finish as they discover a product or service, research the value, and understand where it fits in the business model.
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Google, Process] SEO 101: The 5 Parts of Your Site You Should Keyword Optimize
    There are endless Google algorithm updates to stay on top of to ensure we''re always showing up in search results for our target keywords, but as marketers, we don''t always have time to keep up with those ever-changing rules. For this article, I''m going to talk about how to add those keywords to your website once your research is complete.
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [Google, Process] Inbound Marketing vs. Content Marketing – What’s the Difference?
    Simply Googling the phrase will bring up search results with strong opinions on both sides. That’s not to say that content marketing isn’t a practice designed to support the sales process, because it certainly is. 'Are there any major differentiators when it comes to inbound vs content marketing, and what are they? Caution. Or does it?
  • WRITTENT  |  FRIDAY, FEBRUARY 21, 2014
    [Google, Process] Your Content Strategy Sucks. Here’s How to Fix It.
    'Why the heck should you care about including keyword research in your content strategy in the age after Google’s Penguin, Panda, and Hummingbird updates ? Keyword stuffing doesn’t work, but Google still needs to associate your website with certain keywords and phrases to send you relevant traffic. Doing Keyword Research.
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Google, Process] 57 Notable and Unique Content Marketing Ideas
    posts created in real-time, using a collaborative process. Original studies and research may not be the easiest form of content marketing, but they’re a pretty darn effective way to build your thought leadership, improve links to your site, and gain loads of exposure once you publish the results. LinkedIn and Google+ Communities.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google, Process] Top 10 Ways to Build Lasting Links in 2014
    'Chain link (Photo credit: Dvortygirl) Throughout the years, the Big G (that’s what I like to call our Google overlords) has been implementing a ton of updates for its search engine’s algorithm. All these changes have been mostly understandable because in the end, Google wants to provide the best possible search results to its users.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Google, Process] Unicorn DNA: What All the Best AdWords Advertisers Have in Common
    We recently analyzed over 100,000 Google AdWords accounts representing $3 billion in annualized spend, in order to identify the traits and characteristics of these standout advertisers. Our research has given us a pretty accurate idea of the CTRs real advertisers are experiencing. 3) They Let Google Do Some of the Work for Them.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Google, Process] How to Make Your Blog Posts SEO-Friendly [Checklist]
    'Search engine optimization is so important for marketers, but it can be a pretty tricky tactic to master with Google''s copious algorithm updates. Search engines penalize any post they believe is using keyword mentions as a way to rank for a particular keyword, so this requires close attention in the writing process. b) Body. c) URL.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Google, Process] New Research Study: How Professional Services Buyers Check You Out
    'Every once in a while a piece of research comes along that neatly fills in a missing piece of the professional services business development puzzle. The Hinge Research Institute , our independent industry research organization, has just released such a study. The research report is available as a free download.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Google, Process] Digital Marketing Glossary, Part 1
    Just as we talk about the importance of sales and marketing agreeing on the terms they use for the processes they share, it’s important for marketers to agree on the meaning of the basic terms we use to talk about everyday marketing activities. AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 13, 2014
    [Google, Process] 15 of Our Favorite B2B Content Marketing Tips
    Create content for each stage in the buying process ( Tweet this ). Investigating search data with tools like Google Analytics is a great starting place for moving down the funel. Google Surveys. Do research on Quora or Twitter to understand the questions your audience is asking ( Tweet this ). '“Content is king.”
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google, Process] 3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)
    At KoMarketing, for example, we use a detailed client discovery questionnaire to determine the target buyer of our clients’ solution offerings as well as some of the issues/concerns our clients hear from prospects during the sales process. So what does this entail and how do content marketers set about doing it? who is the audience?
  • WRITTENT  |  TUESDAY, FEBRUARY 11, 2014
    [Google, Process] 20 Rocking Tools for Successful Blogging
    After Google Reader ceased to exist, this news aggregator quickly became its suitable replacement. Research about your topics of interest, add your own sources of content, or browse through suggestions based on the keywords you type in. 'Surely, success of your blog is defined by your knowledge of the topic. WordPress. FocusWriter.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Google, Process] 27 More Remarkable SEO Guides, Tips and Tactics
    SEO Myths That Won‘t Go Away Demystified By Google’s Matt Cutts by JoopRijk.com. He concludes the post with a five-step process for optimizing not just rankings, but also bottom-line business results. Major Google Changes Reveal the Future of SEO by Search Engine Watch. What techniques still work in the new world of SEO?
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 10, 2014
    [Google, Process] How an SEO Can Assist with Submitting a Mobile App to the App Store
    'If your organization is submitting a mobile application to Google Play or iTunes, it’s in your best interest to check in with your SEO for App Store Optimization. Keyword research and in turn mobile app optimization play a critical part in gaining visibility, downloads, and a mobile app user base for your business. Final Thoughts.
  • ENGAGE  |  MONDAY, FEBRUARY 10, 2014
    [Google, Process] Keyword Mapping: Now SEO Becomes Real
    'The beginning of any SEO campaign starts with keyword research and keyword selection. Keyword mapping can be defined as the process of associating keywords to the appropriate relevant pages of a website. The first step in the process is isolating the keywords you want your website to rank for first. The answer: keyword mapping.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 10, 2014
    [Google, Process] 5 Traits of Great Marketing Content
    That’s how many B2B buyers conduct their own research before ever engaging with a sales person. Doing this well – including making your content available when, where, and how prospects want it – positions you to more effectively walk them through the buying process and close more sales. 'Eighty percent. Rule #1:  Know thy audience.
  • WRITTENT  |  FRIDAY, FEBRUARY 7, 2014
    [Google, Process] Are Blogging and Social Media a Match Made in Heaven?
    We’ve compiled some of the latest research-based reasons why blogging and social media go together are a match made in heaven. While organizational change is never easy, here are some ways we recommend initiating this process: 1. '2011 was the year of social media. And 2013? More targeted content promotion. Sure, but it’s not easy.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Google, Process] How to Create a Compelling Explainer Video
    Now, you''ve landed on the front page of Google search results. Pew Research Center data shows 78% of adults watch or download online video. 'Having a fantastic vision for your business is great, but it''s a whole new ballgame to try to communicate that vision to potential customers, investors, and partners. What Is an Explainer Video?
  • DIGITAL VOICES  |  FRIDAY, FEBRUARY 7, 2014
    [Google, Process] This Week in Digital Strategy 2.7.14
    In the process of considering the solution and researching alternatives, I began to wonder at what point in the future would the responsive path become the de facto standard, and website owners would move away from custom mobile experiences. Even now, research shows that apps are beginning to dominate the mobile ecosystem.
  • DIGITAL VOICES  |  FRIDAY, FEBRUARY 7, 2014
    [Google, Process] This Week in Digital Strategy 2.7.14
    In the process of considering the solution and researching alternatives, I began to wonder at what point in the future would the responsive path become the de facto standard, and website owners would move away from custom mobile experiences. Even now, research shows that apps are beginning to dominate the mobile ecosystem.
  • MARKETING INTERACTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Google, Process] Are Your B2B Buyers More Evolved than Your Content?
    There's a lot of research that shows the first stop for B2B buyers with the need to solve a problem is search. Most marketers do (or have someone) do keyword research to use to engage their target audiences. went out and Googled them. 'The noise online is deafening. So, do you know what they know? what was is?) And so on.
<< 1 2 3 ... 10 11 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1