• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Google, Process] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    For example, many businesses spend thousands of advertising dollars on Google Adwords. They might need to do more research and compare prices from various vendors before they make a purchase. If your customer acquisition strategy isn’t working, it may be time to research lead nurturing processes. Lack of Focus.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Google, Process] How to Craft a Successful Content Marketing Strategy
    As part of your initial program work, you would have (hopefully) already done your keyword research and identified which core keywords you’ll be targeting in your content.  You can also simply type your keyword into a Google search and see what type of content is coming up for it, noting competitor ranking. This is obvious. 
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 23, 2017
    [Google, Process] Five levers of relevance for digital authors
    call these levers because they make heavy topics easier to process. Either someone is intensely interested in something or it is really easy for them to process it. This is why I emphasize keyword research to understand topics of interest to our audience. Keyword research gets you in the game, cognitive levers help you win it.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Google, Process] The 26 Best WordPress Plugins
    Google Review Count:  312. Publicize for WordPress allows you to automatically share blogs to Google+ profiles and other platforms you may use.” — Express Writers. Google Review Count:  245. Google Review Count:  243. Google Review Count:  195. Google Review Count:  192. Google Review Count:  179.
  • BUZZSUMO  |  TUESDAY, FEBRUARY 21, 2017
    [Google, Process] The ‘Less Is More’ Content Strategy
    The strategy involves: Original content from research to case studies. Researching and creating high quality content once a month can take a lot more time than writing say three short blog posts a week. Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Average Shares.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Google, Process] 75 Interactive Infographic Examples to Inspire 2017
    It is the result of more than seven years of research with over 200 listed sources and cross examination of many other visual genealogies. breakdown of how Google brings you search results. Learn about the story of market research from its earliest tabulations to the insight communities of today and beyond. And, for good reason.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Google, Process] The 17 Best Project Management Tools
    Google Review Count:  317. Google Review Count:  267. Google Review Count:  264. Google Review Count:  245. Google Review Count:  231. Google Review Count:  210. Google Review Count:  188. Google Review Count:  180. Google Review Count:  170. Google Review Count:  139. Right now.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Google, Process] Apply Yourself: 28 Marketing Awards Worth Going For
    Google search for the word “disruptive” yields, among many results, this definition -- “innovative or groundbreaking.” Enter the Effective Mobile Marketing Awards -- the product of Mobile Marketing magazine, “a specialist in the delivery of mobile marketing and tech news and research.” So go ahead -- apply yourself. This U.K.-based
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 10, 2017
    [Google, Process] Talking Domain Reputation And What Email Marketers Need To Know
    That’s a very interesting finding, and speaks to the sophistication of Google and other sophisticated receivers. It’s all about the practice folks, Google will hunt you down! The opposite also holds true in our research. The warm-up process begins even before you send that first email from your new home.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Google, Process] How to Build a Process for Growth Experiments
    While the idea of “growth” -- and all of the hacks, tips, and tricks that go along with the term -- can often feel a bit buzzy and overwhelming, real growth actually is actually the result of well-established processes and an internal emphasis on experimentation and testing. How to Build a Process for Growth Experiments. Leads goals!
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Google, Process] 18 Productivity-Boosting Bots for Marketers
    Meet GrowthBot, your personal sales and marketing research assistant. Integrating with both Slack and Messenger, this chatbot also connects with both Google Analytics and your HubSpot software to help you find the information you need in realtime -- traffic data, company information, or even prospecting. Slack. Free | Slack. 11) Mya.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Google, Process] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. This process is the same for both text ads and sponsored content. LinkedIn is a highly valuable tool to network with like-minded professionals. Actually, yes.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Google, Process] The 24 Best Email Marketing Tools
    According to recent research from Radicati Group , worldwide email volume will reach 207 billion messages this year—more than half of those for business. Google Review Count:  446. Google Review Count:  349. Google Review Count:  332. Google Review Count:  285. Google Review Count:  270. Pricing:  free.
  • KAPOST  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google, Process] Content Operations: A Focus on Maturing Capabilities
    Establishing a content operations function requires process design and development. This function is built on the foundation of a documented strategy—which research shows isn’t the norm for a majority of B2B organizations. The content operations framework includes four capabilities: Alignment – strategy and prioritization processes.
  • KAPOST  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google, Process] Content Operations: A Focus on Maturing Capabilities
    Establishing a content operations function requires process design and development. This function is built on the foundation of a documented strategy—which research shows isn’t the norm for a majority of B2B organizations. The content operations framework includes four capabilities: Alignment – strategy and prioritization processes.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Google, Process] The Essential Artificial Intelligence Glossary for Marketers
    In fact, in our recent HubSpot Research Report on the adoption of artificial intelligence , we found that 63% of respondents are already using AI without realizing it. It’s the interdisciplinary study of the mind and its processes, pulling from the foundations of philosophy, psychology, linguistics, anthropology, and neuroscience.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Google, Process] The 29 Best Web Analytics Tools
    These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results,  social media metrics, conversion optimization, and more. 1) Google Analytics. Google Review Count:  600. Google Review Count:  353.
  • PUREB2B  |  MONDAY, JANUARY 30, 2017
    [Google, Process] You Need to Define an Effective Criteria for Lead Scoring
    Your criteria should cover the measurable gains for individuals or organizations as they stand to benefit from your products or services, whether it be in the form of decreased costs or increased efficiency in their processes. Lead scoring for B2B businesses doesn’t have to be a complicated process. Criteria Setting. Authority. Timing.
  • CONTENTLY  |  THURSDAY, JANUARY 26, 2017
    [Google, Process] 3 Ways Google Can Have More Credible Search Rankings
    Ask Google, however, and the answer is not so clear. We search Google for everything from cheap concert tickets to long-lost relatives. This reveal prompted many to ask: Should Google really give uncontested legitimacy to Holocaust deniers? Google first refused requests then as well, only to later amend its algorithm.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2017
    [Google, Process] 4 Smart Ways to Keep Up With Google in 2017
    Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common? png">.
  • CLOUD POTENTIAL  |  WEDNESDAY, JANUARY 25, 2017
    [Google, Process] The Shocking Truth About Online Marketing
    Google is in charge of our message. As I type this, people searching for your solution are using Google, and even while they are on their way to a store or even standing in the store. They are seeing who Google is placing on that all-important first page. It’s just not possible. I can no longer stay silent on this whole subject.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Google, Process] 30 SEO Best Practices for B2B Organizations in 2017
    Each best practice is backed by supporting evidence from industry research, thought leaders and publications. It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. Take a Topical Approach to Keyword Research. Enjoy! 1. Buyers Derek Edmond. 5.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 24, 2017
    [Google, Process] Why a Negative B2B Customer Review Can Be an Opportunity for Growth
    Whether on Yelp, Google, Facebook, or another social media platform, many businesses—especially B2Bs—have learned to fear the negative online review. For example, the review may state that your onboarding process was slow and they didn’t get responses quick enough. So, what’s wrong with one negative review? Follow Up.
  • KAPOST  |  TUESDAY, JANUARY 24, 2017
    [Google, Process] Hack Your Content Plan: Here’s How to Document Your Content Marketing Strategy
    You can simply store this information in Google Docs. When you create content, make sure that you’re keeping your interviews and research in a central place. For instance, you could create a Google Drive repository or Trello board where your content marketing team members can share resources and information.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Google, Process] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    According to research from Google B2B buyers have increased the amount of mobile research they do by 91% year over year throughout the B2B purchase path. They now do more research , reading, and work on their phones -- and spend time on the Facebook app/Instagram/Messenger. Right now, this is the case with Facebook.
  • FATHOM  |  THURSDAY, JANUARY 19, 2017
    [Google, Process] OhioHealth Paid Search Webinar: the Top 6 Takeaways
    Even if you missed our December 8th, 2016 healthcare webinar with OhioHealth and Google , you probably already know that healthcare paid search is complicated. Additionally, Jamie Blomquist of Google reported in the webinar that 88% of ‘near me’ searches, such as ‘Urgent care near me’, come from mobile.
  • ACT-ON  |  THURSDAY, JANUARY 19, 2017
    [Google, Process] Your Role on the Customer Journey
    Fortunately, modern map makers – like Google maps, for example – have figured this out. The customer journey is the decision-making process through which customers take action. As a content marketer, you may also use the customer-journey mapping process in ideation phase. It’s because I rely on instinct. Back to instinct.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Google, Process] MarTech: Top 100 Influencers and Brands
    Martech is the blending of marketing and technology, with the aim of streamlining processes   to achieve marketing goals and objectives. In In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. WHAT ARE THE INFLUENCERS SAYING? You have to keep it interesting and unique!”
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Google, Process] 12 Questions You Need to Ask Before Hiring an SEO Company
    Accordingly, a modern keyword strategy needs user intent research, content marketing experience, and a working knowledge of Google’s ranking priorities. They will do all the research and strategy without being able to effectively implement any of it. How do you conduct keyword research? This is kind of a trick question.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Google, Process] 5 Insane Advantages of an Inbound Website Redesign
    This means that your buyers are already researching and deciding on solutions long before a sales call. That makes you present for that “zero moment of truth,” the critical moment when people are researching and deciding on where (and how) to purchase. What does your lead nurturing process look like now? They're entwined.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Google, Process] 11 Free Sales Tools to Pump Up Your Pipeline
    Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. Rapportive is a free add-on for Google Chrome and Firefox, and works with Gmail or Google Apps email addresses. We all do, really. Streak. LeadIQ.
  • VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Google, Process] 3 Ways To Research Companies For Personalized Video Sales Outreach
    But when  salespeople use video in lieu of properly researching their prospects, it runs into the same problems as cold emails or cold calls. When it comes to successful prospecting, here are three methods I’ve always found to be highly successful: 3×3 Research. Google Alerts, Owler, and Glassdoor.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Google, Process] Expand your Offer Strategy to Increase SEM Performance
    In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process , there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy. Actually, I know why it is. There’s also a smart way to do it.
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [Google, Process] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    Revenue information aids the content generation process by helping marketers create better articles and content downloads that resonate with target audiences. 1) Build Your SEO Keyword Strategy Around Revenue. What true user intent is begins as a prediction during the keyword research phase. Keyword performance is difficult to predict.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Google, Process] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. Last year, the Chinese government announced increased regulation for online advertising , which led Baidu to develop a stricter and longer application process for PPC accounts. Be Patient and Follow Up on the Process. Sign the Contract.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Google, Process] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. Last year, the Chinese government announced increased regulation for online advertising , which led Baidu to develop a stricter and longer application process for PPC accounts. Be Patient and Follow Up on the Process. Sign the Contract.
  • ACT-ON  |  FRIDAY, JANUARY 6, 2017
    [Google, Process] 16 Greats of ’16: The Year’s Best Business Books for Marketers
    In Pre-Suasion, Cialdini, a researcher in the application of psychology to sales and marketing, discusses the power of swaying consumers to act by capitalizing on the essential window of time before an important message is delivered. Ideally, this opening should be identified through comprehensive research and sound strategic thinking.
  • VOLACCI  |  WEDNESDAY, JANUARY 4, 2017
    [Google, Process] Drupal is Better for SEO than Adobe Experience Manager
    In this brief, I have researched to the best of my ability the features that make Drupal stand out from Adobe Experience Manager  SEO. Instead, I used Adobe’s public documentation to do my research. very recent example of this is the release of Google AMP ( https://www.ampproject.org/ ). Introduction. Community Responsiveness.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 4, 2017
    [Google, Process] 9 Key Steps When Going From Concept to Content
    Research. Will any research be necessary beyond the standard “do a Google search for related articles?” An experienced content writer knows that research can sometimes be more time-consuming than the writing itself. Pretty soon, your content creation process will be as easy as falling off a log.
  • HINGE MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Google, Process] AEC Marketing Trends: 2017 Edition
    Today, 80% of buyers check out a firm’s website during the buying process and a third of the time they rule out the firm based on what they found. Google will become increasingly more important to the industry as buyers turn to online search to uncover leading experts and potential partners. Progress is optional.” But that’s not all.
  • CAPTORA  |  TUESDAY, JANUARY 3, 2017
    [Google, Process] How To Choose an International Expansion Strategy
    all else being equal, Google UK would rank captora.co.uk And in order for content under your country-specific subdirectory to rank well, you’ll have to use auxiliary tools like Google Search Console or Bing Webmaster Tools to specify that your subdirectory targets that country. Website Structure. Country Specific Domains (or ccTLDs).
  • KAPOST  |  THURSDAY, DECEMBER 29, 2016
    [Google, Process] 10 Trends for B2B Marketing in 2017
    One thing is clear, technology continues to influence the way shoppers research and buy, and the B2B world is no exception. More importantly, is your organization creating clear “moments” that inspire potential buyers to: Conduct research. Google does a great job of breaking down the details. . All of the above? Are you ready?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Google, Process] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Google, Process] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site.
  • JUNTA 42  |  SATURDAY, DECEMBER 24, 2016
    [Google, Process] This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
    In this holiday edition, Robert and I explore Facebook’s new process for dealing with fake news – and the opportunities it may present for content-driven brands. In other news, we discuss why your body of work matters, why some research is really bad, and how sponsored content can pay off for a business. This week’s show.
  • OPENTOPIC  |  FRIDAY, DECEMBER 23, 2016
    [Google, Process] A Starter Guide to AI in Marketing.
    Microsoft announced its ambition to conquer cancer using natural language processing to analyze research papers in close to real time. Google—now a self-proclaimed AI-first company—will make computers sound just like humans by applying. The post A Starter Guide to AI in Marketing. appeared first on Opentopic.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Google, Process] What Is Content Marketing Development?
    At its most basic level , “web content development is the process of researching, writing, gathering, organizing, and editing information for publication on websites.”. It’s that time of year again. mean gearing up for the year ahead. As a content marketer, I look forward to this time of year. Analysis Phase. on your blog.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Google, Process] What Is Content Marketing Development?
    At its most basic level , “web content development is the process of researching, writing, gathering, organizing, and editing information for publication on websites.”. It’s that time of year again. mean gearing up for the year ahead. As a content marketer, I look forward to this time of year. Analysis Phase. on your blog.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Google, Process] Blogging for SEO: How to Write Blogs that Rank on Page One
    Did you know that the search result in #1 position on Google gets 33% of search traffic ? Google handles over 40,000 search queries a second. Google Trends can also give you a feel for what keywords are popular at any given time. Many keyword research tools give you the monthly volume for any given keyword. Bottom Line.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Google, Process] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    They have topics about how to use influencer research in the best ways possible and what some of the best tools are for influencer marketing. Recommended reading: Inbound Selling: 3-Step Process for Closing a $60K+ Deal. #17. Recommended reading: MQL TO SQL: THE QUALIFICATION PROCESS [INFOGRAPHIC]. #22. Over 2.5 Copywriting.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Google, Process] KoMarketing Top B2B Marketing Blog Posts From 2016
    This success is built off of the hard work team members have put into the process of creating engaging content and marketing communication. Here is a look back at our ten most popular articles written in 2016, based on traffic, links, mentions, and impact in the lead generation process. Curated posts also do quite well. Final Thoughts.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Google, Process] KoMarketing Top B2B Marketing Blog Posts From 2016
    This success is built off of the hard work team members have put into the process of creating engaging content and marketing communication. Here is a look back at our ten most popular articles written in 2016, based on traffic, links, mentions, and impact in the lead generation process. Curated posts also do quite well. Final Thoughts.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 19, 2016
    [Google, Process] The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017
    We can expect the world to divide itself into tribes of consumers who rely on companies like Amazon, Apple, Google, or Facebook and who ultimately end up making similar purchases to everyone else in their tribe. On a technical level, bigger changes require more processing power for the computer and better cocoons for the customers.
  • JUNTA 42  |  SATURDAY, DECEMBER 17, 2016
    [Google, Process] This Week in Content Marketing: Is It Content Marketing or Sales Collateral?
    based B2B marketer Heidi Taylor takes issue with the idea that content marketing is emerging from the “trough of disillusionment,” as asserted in CMI’s 2017 Benchmarks, Budgets, and Trends research. ” HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. The result?
  • BIZNOLOGY  |  THURSDAY, DECEMBER 15, 2016
    [Google, Process] Cognitive content strategy
    The psychological research on this is uncontroversial: humans can only parse  seven plus or minus two things at a time—words in a sentence, sentences in a paragraph, menu items, etc. If users hate search so much, why do they love Google so much? The process is very similar for content classification. But they love good ones.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 15, 2016
    [Google, Process] 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017
    Google is heavily invested in understanding and delivering on that intent—their ability to do so is what keeps them on top of the search market (and their position at the top of the search market makes their ad space more valuable—which is where most of their revenue still comes from). . Google’s Voice and Natural Language Search.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Google, Process] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Marketing automation. link].
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Google, Process] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    The increased competition means understanding how your prospective buyers research and buy is even more critical. I’ve spent the last year studying the changes in prospect behavior, and I’ve come to the conclusion that we’re looking at another revolution -- which heralds the second act of inbound marketing. Automate your buying process.
  • INFER  |  TUESDAY, DECEMBER 13, 2016
    [Google, Process] When AI and Analytics Drive Business Disruption vs. Hype
    Think of the amazing intelligence behind Google Photos, which uses facial recognition technology to organize your images for you, as well as the highly accurate music recommendations that you get from Pandora based on your likes and dislikes. Some examples of prescriptive tools are chatbots and natural language processing.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Google, Process] 10 Trends That Defined Digital Marketing in 2016
    Social search is also an effective research and targeting tool. It’s easier than ever to find trending topics these days: Google Trends provides you with daily updates on the most popular searches, Twitter tells you what hashtags are trending at any given moment, and Facebook provides up-to-date information on popular topics.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Google, Process] 28 of the Best Chrome Extensions for SEO, Productivity & More
    Enter Google Chrome browser extensions. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. 28 of the Most Useful Google Chrome Extensions for Marketers. 19) Google Dictionary. What’s your favorite Google Chrome extension? Social Media. 1) bitly.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Google, Process] 25 Content Marketing Stats to Guide Your 2017 Strategy
    And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%). Content Marketing Stats for 2017. 1. Content Marketing Institute.  .
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Google, Process] 6 Ways to Get Inspired to Create Content
    Russell’s most inspirational tool is one you probably use daily: Google. Prior to the internet and Google, artists would seek out libraries, book stores, galleries, and museums to help inspire creative sparks. Try doing a Google image search for some of your keywords or core business ideas; an image might spark a creative angle.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google, Process] Why Business Development Begins with Your B2B Website
    More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business. But our research into professional services firms shows that the way companies find their providers is undergoing a dramatic shift. Google Analytics is free and easy to install. Offers.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google, Process] Why Business Development Begins with Your B2B Website
    More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business. But our research into professional services firms shows that the way companies find their providers is undergoing a dramatic shift. Google Analytics is free and easy to install. Offers.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Google, Process] How to Validate Your Blog Post Topics: A 3-Step Process
    Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used. Imagine you own a business that films and produces yoga routines for at-home practice.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 28, 2016
    [Google, Process] For Holiday Mobile Marketing Success, Think Year-Round
    Gift givers turn to Google to search for the perfect item for a loved one with search phrases like “best gifts for teenagers” or “Christmas gifts for her.” According to Google , 64 percent of shoppers will use mobile search to get ideas about what to buy. Boost Your Mobile Strategy All Year Long. Marketing SEO
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Google, Process] How to Build a Full-Funnel Content Distribution Strategy
    One of the biggest reasons Google is so successful is because it enables users to search and find the exact information they need at the exact moment they’re looking for it. So let’s all be like Google. Potential buyers stalling half-way through a purchase process. The answer? Think of it this way.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 22, 2016
    [Google, Process] What Does Your Amygdala Have to Do with SEO Strategy?
    It’s true—there is an inherent link between human emotions and the way that people connect with and research brands on the internet. As such, those emotions must influence the way that marketers optimize online content for Google SEO. Google now serves relevant answers instantly to the searcher, using its knowledge graph.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Google, Process] A business case for diversity in digital transformation
    Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Who would have guessed the TV station’s janitor would assert himself as the most valuable asset in a class on research techniques. By  Kristian Strøbech , {grow} Community Member. The janitor rules.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Google, Process] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. What do marketers need to know about this new project? Only a 19.5%
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Google, Process] Herding cats? The Hidden Costs of Multiple Marketing Tools
    Analysis may be the foundation for marketing in our networked age, but when you’re depending on separate point tools that deliver discrete reports, data continuity turns into a manual process. How many of you are looking at your Google Analytics and wondering who those people are? That’s the good news. The flip side? And headaches.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Google, Process] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    The content produced typically involves making predictions and then providing corresponding advice based on the research it does into its user bases' behavior. Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. Check them out below. The key takeaway for other brands here?
  • HINGE MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Google, Process] 5 Trends Shaping the Future of Accounting Marketing
    Buyers under the age of 50 are simply more likely to “Google it.” After all, they can research everything else online, why not your firm? This shifts a large part of the control of the business development process to the buyer. Like it or not, accounting marketing is changing. No more. ” 2. Treat it as such.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2016
    [Google, Process] Why Bots Are the Next Big Frontier for Agencies
    The good news for savvy marketing agencies is that due to advances in natural language processing, A.I. Here is a quote from the always-prescient research firm L2's discussion of winners and losers: "Loser: social apps. Sixteen years ago, I was the founder and CEO of ActiveBuddy, the first commercial bot -- or chatbot -- company.
  • CONTENTLY  |  TUESDAY, NOVEMBER 15, 2016
    [Google, Process] How to Fix a Broken Lead-Nurturing Strategy
    The process might be slow, but the boulders in our path are powerless to our brilliant marketing. ” Lead nurturing lends itself well to automation; many of the tasks involved are repetitive, and an automated process allows you to test hypotheses and improve your methods. Still, an automated process has its drawbacks.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Google, Process] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    After all, Google didn’t acquire YouTube for fun. Most product tours become available after a product has been purchased, as part of the onboarding process. Pew Research Center’s Demographics of Social Media Users might help, and once you know which networks to leverage, you can plan your social media posts with a calendar.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Google, Process] The Anatomy of a Lead-Generating Website
    Non-HubSpot customers can turn to form-embedding tools like Contact Form 7, JetPack, or Google Forms. Other times, visitors simply don't know what they want to do on a website and they're just there to browse or research. It's your job to guide these people forward in their research and/or buying process through calls-to-action (CTAs).
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Process] Topics Over Keywords: A Simple Framework for More Effective Content Creation
    All that said, I still hear the same pain points coming from content producers that I did over five years ago: "I struggle to measure the ROI of the content I create.". "We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, I’ve done my keyword research. Now what?".
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Process] Should You Optimize Content for Google AMP?
    Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. DoubleClick’s research shows the average load time for mobile sites is 19 seconds over 3G connections. What is Google AMP? It’s the product of a coalition of equals, technology companies and publishers, driven by Google.
  • LEANDATA  |  TUESDAY, NOVEMBER 8, 2016
    [Google, Process] Ops-Stars at Dreamforce Shows the Rise of Operations
    Theme: How research-leader SiriusDecisions built a best-practice forecasting model for the business. Theme: How Invoca invested in technology like DataFox to create the best process for effective Account-Based Marketing. We’ve gone through that process and seen what works and what doesn’t work.”. It began as a modest idea.
  • LEANDATA  |  TUESDAY, NOVEMBER 8, 2016
    [Google, Process] Ops-Stars at Dreamforce Shows the Rise of Operations
    Theme: How research-leader SiriusDecisions built a best-practice forecasting model for the business. Theme: How Invoca invested in technology like DataFox to create the best process for effective Account-Based Marketing. We’ve gone through that process and seen what works and what doesn’t work.”. It began as a modest idea.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Google, Process] Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
    In the process, it bypassed search as the digital format that accounts for the most ad spend. According to research by Advertiser Perceptions on behalf of Trusted Media Brands, “ 65% of media executives say social media is the most important platform for digital video advertising. Here’s how. 1. Mobile ad spend is booming.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Google, Process] How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
    But before you design an eye-catching infographic, you must first do the research to determine what story you’re going to tell, and how you’re going to tell it visually. And that research stage can be pretty tricky -- especially if you don’t have a plan. Tools: 1) Google Images. Tools: 1) Google. Tools: 1) Google Scholar.
  • ACT-ON  |  FRIDAY, NOVEMBER 4, 2016
    [Google, Process] How to Create a Successful Webinar? Start by Asking These 7 Questions
    Here’s an example: Wenming Yee, a senior research program manager at Microsoft, did a live webinar on using certain languages with Azure. You can host your recorded content on your own site, but you can also use Google Hangouts, YouTube or Vimeo among others. Online learning is having a golden moment. What is a webinar? carpeting).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 3, 2016
    [Google, Process] Social media, technology and dirty politics
    The internet and the availability of piles of data on everyone and everything are transforming the democratic process, just as they are upending many industries. At the time I am writing this there is strong evidence, but no apparent proof, that Russia is behind email leaks disrupting the American election process. By Mark Schaefer.
  • CEROS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Google, Process] The Art of the Kickstarter Side Hustle
    Over the following months, Fay dove headfirst into a deep research period that involved dissecting the history of the composition book in an effort to understand what made it so great in the first place. The research part of the project turned out to be really interesting. Happy reading! That’s how comp was born. It’s a lot of work.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [Google, Process] Why We May Be Thinking About Chatbots All Wrong
    However, academic research has suggested that consumers don’t want robots that can talk like humans. Some would argue, instead, that all we want is a smoother ordering process. Last Sunday, I wanted to order a pizza. already had three conversations going, so why not add one more chat window? One large pepperoni, please.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Google, Process] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. Be Patient.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Google, Process] The Right SEM Strategy for Schools
    After researching and identifying the most relevant collection of long tail keywords, you need to execute your SEO strategy through on-page and off-page optimization. Google has recently changed a number of its properties for on-page tags, such as giving you more room in titles and descriptions. Where SEO and PPC Differ. On-page SEO.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Google, Process] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages. If you’ve never used Google Trends, then you’re in for a treat. Once you’ve got a topic, it’s time to do some research. Great. Introduction.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Google, Process] 9 Lead Generation Mistakes Marketers Need to Stop Making
    Non-HubSpot customers can use a tool like Contact Form 7, JetPack, or Google Forms, and then use Leadin's free Collected Forms tool to automatically capture these form submissions on your website. You can’t possibly know how many form fields you can pull off without conducting conversion research and running your own tests.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Google, Process] Planning Social Media Content? Ask Yourself These 9 Questions
    We've outlined nine crucial questions to ask when you start this planning process, along with some helpful tools and resources to help along the way. In 2015, Google did a study of Digital Leaders -- the folks who have seen success with digital marketing -- versus Digital Learners -- those who have not. We've all been there. But how?
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Google, Process] How Outsourcing Creativity Can Save Your Agency From Burnout
    Here we'll explore some tips to get freelancers more effectively involved in the creative process at your agency -- and why their participation is necessary for business growth, client satisfaction, and preventing burnout in your creative department. Click here to download a free editorial calendar template for Google Calendar.
  • CONTENTLY  |  WEDNESDAY, OCTOBER 26, 2016
    [Google, Process] 5 Journalistic Standards That Don’t Always Apply to Content Marketing
    Research. Google anything, and you’ll be able to find an article that supports your thesis. When reporting on my science and health beat, I need to cite peer-reviewed research. Yet in sponsored content, that exploration process may not be as thorough. There’s no way I could use an anonymous source.
  • KAPOST  |  WEDNESDAY, OCTOBER 26, 2016
    [Google, Process] 3 Ways that Content Boosts Product Marketing
    To understand this concept, take a look at the following research from Think with Google. What you need to do, instead, is to make this data-gathering process part of your routine. You have multiple internal stakeholder that must be aligned on messaging. Enter content marketing. Increasing Touch Points with Customers.
  • ACT-ON  |  WEDNESDAY, OCTOBER 26, 2016
    [Google, Process] 5 Tips to Infuse More Personality into Your Content
    In fact, researchers found that being told a story actually changes the way the brain works. Language-processing parts of the brain light up when reading any content. Google used this strategy when it was creating a branded YouTube story. Moved by the story, the granddaughter turned to Google for help. That’s right!
<< 1 2 3 ... 15 16 >>