• BIZIBLE  |  THURSDAY, AUGUST 25, 2016
    [Google, Process] What We Learned By Filming Our First B2B Case Study Video
    Google is your friend - Any question you have, has probably already been asked and answered online. Do your research before shooting and if there are editing techniques you’re not sure how to do, Google them! At Bizible, we realize that customers are our best salespeople. We didn’t want to be late to the game.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Google, Process] 3 Essential Marketing Skills that Drive Growth in Professional Services
    Fortunately, recent research into the best-performing professional services firms offers some answers. Recent research conducted by the Hinge Research Institute showed that high-growth firms in fact invest 13% more than their no-growth counterparts in digital marketing strategies — and much less in traditional strategies.
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Google, Process] Feeding Sales Is a Process, Not a Project.
    They realize that engaging with prospects through the internet is a process and not a series of projects—and marketing’s job is to generate leads that create actionable sales intelligence. Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Google, Process] 9 Reasons Why Your New Business Program Is Failing
    We're not going to sugarcoat it: The process of prospecting, pitching, and closing on new business can easily evolve into a long, grueling, and energy-consuming process. You don't need a private investigator -- just start with a simple Google search. Before the pitch, take some time to thoroughly research the client's brand.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 20, 2016
    [Google, Process] Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)
    The fact that users aren’t buying in reveals a lot about how they view social media, brands, and the purchase process. Buy buttons were meant to shorten and simplify this process. Research from GlobalWebIndex, cited by eMarketer , logged similar results. Internet users, however, could seemingly care less. Limited Appeal.
  • SHOWPAD B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google, Process] Stop Killing Your Content: 3 Reasons Your Content Falls Flat
    process and fail to provide true return on investment. unused as a result of inefficiencies in the content deployment and management processes. Google Drive, is essentially hidden from view. Our research indicates that nearly 70%. of the selling process. Schmonsees via Silver Bullet Research. and value.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google, Process] Content Methodology: A Best Practices Report
    connection processes based. Content methodology is a process to continuously improve the effectiveness of a. with strong content processes, measurement tools, and enterprise-wide buy-in. Product and research divisions can provide dynamic. process, bolsters the larger Raymond James brand. processes and.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google, Process] Staffing and Launching Your Content Marketing Program
    butchering it in the process, I’ll just share her recommendation in full: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY9 Say you’re going to a dinner party full of people you. At Contently, we boil this process down to the. on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google, Process] Content Marketing Playbook: Strategy and Roadmap
    you Google it, you’ll find a thousand different blog posts. five-step process. STEP TWO: As you spend time researching each publisher’s ap- proach to content, make a list of: • Audience types those publishers are targeting. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google, Process] Evangelizing a Content Marketing Program
    numbers, as Altimeter explains in their excellent “Cul- ture of Content” research report: “Companies that evangelize, reinforce, and institution- alize the importance of content throughout and beyond. efficiencies in the process.” 4. And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Google, Process] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. Research has shown that buyers cannot predict their future behaviors, making it difficult for marketers to predict how and when to engage them.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Google, Process] 114+ Copywriting Formulas to Get Traffic & Leads
    According to Content Marketing Institute’s research , headlines that included odd numbers had a 20% higher click-through rate. How To – Offer a simple step-by-step process. Example: 7 Out of 10 Bloggers Don’t Research Keywords. Example: Get the Laser-Targeted Power of Finding Key Influencers Without Hours of Research.
  • ACT-ON  |  WEDNESDAY, AUGUST 17, 2016
    [Google, Process] Four Benefits to a Multi-Generational Workplace (Or, What I Learned from My 21-Year-Old Nephew)
    recently wrote about what we could learn from the process of writing the Declaration of Independence. This past April, the Pew Research Center reported that Millennials had surpassed Baby Boomers as the nation’s largest living generation , according to population estimates by the U.S. But enough about me. Census Bureau. Deeper Bench.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Google, Process] How Higher Education Marketing has Changed
    All this is going on as attitudes of students and parents change as to how they research and select what sort of school to attend, and then which school to attend. You know well that the days of guidance counselors and school brochures controlling the selection process are long gone. Four-year universities see flat enrollment rates.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 16, 2016
    [Google, Process] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    And third I am researching a new book which is going to be around empathetic marketing, and so I am in the process of running field test and experiments with companies both B2B and then also we are testing in nonprofits. What are the five ways you can immediately improve your account based marketing (ABM) and selling? Brian:  Yeah.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2016
    [Google, Process] How to Create Content for Every Stage of the Buyer's Journey
    From that research, you can begin crafting a documented content strategy that maps your content to the various stages of the buyer's journey. Middle of the Funnel: T he "evaluation" stage, where people are doing heavy research on whether or not your product or service is a good fit for them. Defining the Buyer's Journey. Examples.
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Google, Process] How to Hire the Perfect Person to Run Your SEO
    Do some research and find one near you. Ask them to write responses and send them back to you before continuing on in the interview process. Social Media & Google Search. Social media and a Google search for an individual can provide an unfiltered view of a prospective employee. How competitive is your market? link].
  • HINGE MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Google, Process] How to Promote Your Website and Increase Your Online Presence
    Their pain points are usually all there, the teams understand why they need to build a new hub for their online presence, and they’ve got Google-stars in their eyes and whispers of “build it and they will come” in their ears. Start with goals and outcomes. What are the typical pain points? Information is out of date. It looks bad/dated.
  • SNAPAPP  |  WEDNESDAY, AUGUST 10, 2016
    [Google, Process] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    It requires careful planning, research, and talent – with the help of some great tools along the way. These tools assist all throughout the process – from planning, to assigning, to execution and delivery. It usually brainstorms ideas (for everything from blog ideas to promotional strategies) and fill its Google Sheet.
  • SALES ENGINE  |  THURSDAY, AUGUST 4, 2016
    [Google, Process] The 7 Attributes of Highly Effective Lead Generation
    Attribute #1 Content maps tightly to the sales process. This process varies by individual, and unfortunately there’s not a neat and predictable way that you can map out the process in a flow chart, which is why it’s important that you publish content in a format that easy for them to navigate on their own. 3. Not really. It can.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Google, Process] 62 Experts Share Their #1 Actionable SEO Technique
    You’ll get some good links and exposure, which will open up doors for other links and more exposure, and Google will take notice. Most bloggers have a difficult time creating long-form blog posts that have the right percentage of keywords that will be indexed highly by Google. Optimize CTR from Google Search Results.
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2016
    [Google, Process] How to Take Your Own Professional Headshot: A Budget-Friendly Guide
    To help you out with that, we put together a step-by-step guide that'll walk your through the process. These tips are based on research and interviews from folks who know a lot more about photography and headshots than I do -- I've just organized the tips in one place for your reading pleasure. Google+: 250 px wide by 250 px tall.
  • CONTENTLY  |  WEDNESDAY, AUGUST 3, 2016
    [Google, Process] Over 70 Percent of Native Ads Get a Failing Grade
    News publishers are flunking their disclosure tests, and they may be killing native advertising in the process. Pew Research’s 2016 “State of the Media” study estimated that “sponsorship” ads—defined the same way as native advertising—have almost completely stagnated as a source of revenue for publishers.
  • ACT-ON  |  WEDNESDAY, AUGUST 3, 2016
    [Google, Process] 10 TED Talks to Watch to be a Better Marketer
    Dan Cobley, a Marketing Director at Google, has always worked in the marketing field but his degree is actually in physics. McGonigal’s research shows that stress is not actually what is physically harmful, it’s only bad for you if you believe that to be the case. Alexis Ohanian: How to Make a Splash in Social Media.
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Google, Process] The Top 10 Free Content Analytics Tools
    Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Each time a goal is completed, Google logs the conversion in your analytics report. Google Search Console. Bit.ly.
  • SNAPAPP  |  MONDAY, AUGUST 1, 2016
    [Google, Process] What Is an ROI Calculator?
    Customers are going to do research before they buy from you. An ROI calculator helps them do that research right there on your website. Even better – you’ve stopped them from going down the Google rabbit-hole. Online calculators have grown up. Ways an ROI Calculator Helps Your Customers – and Your Business. Content loading
  • SNAPAPP  |  FRIDAY, JULY 29, 2016
    [Google, Process] SnapWrap: The Future, Live Streaming, Brands, and More!
    Keeping up with all of the latest news on your own is tough, so let us do all the research for you. How Much Content Do I Need on My Webpage to Rank on Google? How Much Content Do I Need on My Webpage to Rank on Google? Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! The Two Rules of Brand Protection.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 28, 2016
    [Google, Process] Debunking 10 Common SEO Misconceptions
    It has evolved into a complex strategy that involves research, analysis, and testing as each website requires a personalized approach. Yet earning trust is a process gained through consistent user engagement; think about any relationship you’ve ever had. Have you ever googled ‘SEO software’? SEO Is Dead. No, SEO is not dead.
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Google, Process] 5 Powerful Techniques To Boost Your Content Marketing
    Instead, implement a quality control process to ensure you maintain above average standards. Write content based on research, facts, and supporting links in order to give your visitors accurate, trustworthy results. Research/Original Data Papers. Don’t skip the editing process. Don’t build content just because you can.
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Google, Process] How to Become a More Productive Writer: 7 Helpful Tips
    Here's what I learned in the process. To measure my productivity, I started using a time management tool called RescueTime. I do all of my writing in Google Docs and RescueTime gives me a weekly report of the amount of hours I’ve spent using Google Docs. Best practices powered by research and supporting material.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Google, Process] How to Use Trigger Events for More and Better Leads
    CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier. Marketers often believe they solve the issue of clients being further in their purchase process by driving more early-stage leads to sales. Who was involved as the buying process evolved?
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Google, Process] I’m an influencer, pay me more!
    In current and former roles, he has worked to use new technologies to better understand and assist organizations in improving processes and tools to ensure first contact resolution and improved Customer Satisfaction. Currently Frank Lucky for me, a major focus of our time together was influencer marketing. Kindness opens many doors online.
  • WEBBIQUITY  |  TUESDAY, JULY 26, 2016
    [Google, Process] The Seven Best File Sharing Tools
    Fortunately, a number of file sharing tools and services have been rolled out over the past few years which speed and simplify the process. Google Review Count:  699,000. Showcase reviews:  Anders Orsander, PR Daily (7 PR Tools), Johnny Lists, SmartBug Media, StoreYa Blog. 2) Google Drive. Google Review Count:  574,000.
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Google, Process] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second. Below, we've outlined some of they most noteworthy statistics and takeaways from our research to get you up to speed quickly. Why is ad blocking a big deal?
  • HINGE MARKETING  |  THURSDAY, JULY 21, 2016
    [Google, Process] The Succession Planning Process – Tips for Transferring Skills to New Leadership
    Every mature professional services firm needs a strong succession planning process in place to ensure a smooth transition from the old guard to new leadership. An important place to begin the succession planning process and ensure critical skills transfer is to engage and empower your teams across the generational divides.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [Google, Process] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    In the digital realm, almost every step of the process—from the ad being served to the user interaction and eventual conversion—is tracked and available for analysis. Both are built on the foundation of keyword research and optimizing for the terms and phrases your target audience uses. Those are some tough lessons. Analysis Paralysis.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Google, Process] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    It’s a simple process where intentionality is the most important factor. The most important steps for launching in a new channel: Do your research and spend personal time on the platform. In 2015 the major tech companies (Google, Amazon, Twitter, and Facebook) made tremendous investments in artificial intelligence. So what?
  • ION INTERACTIVE  |  WEDNESDAY, JULY 20, 2016
    [Google, Process] Account-Based And Content Marketing Programs Are Not Campaigns
    Research shows that retaining customers is 5-25 times less expensive than acquiring new ones. Simply Google these questions to see what answers are already out there. Set expectations by tying your ABM efforts to the typical sales process. Account-Based and Content Marketing Programs are similar in many ways. BrennerMichael
  • WRITTENT  |  TUESDAY, JULY 19, 2016
    [Google, Process] Case Study: How to Drive 300+ Backlinks to 1 Blog Post
    The Stats Post is very easy to put together, mainly because it doesn’t require much writing… But it does require good research skills and an understanding of your market. 11 websites linked to the Stats Post using the phrase “research has shown”. Now, let’s go through the process of creating this post step by step.
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [Google, Process] 7 Ways to Attract B2B Buyers With Mobile Marketing
    Google is now reporting that 42 percent of B2B buyers are starting their research process on their phones. Websites that aren’t optimized for mobile are seeing a downward ranking on Google (who knows full well that their users are often on devices with smaller screens). Design Responsive Emails. Build an App.
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [Google, Process] 7 Ways to Attract B2B Buyers With Mobile Marketing
    Google is now reporting that 42 percent of B2B buyers are starting their research process on their phones. Websites that aren’t optimized for mobile are seeing a downward ranking on Google (who knows full well that their users are often on devices with smaller screens). Design Responsive Emails. Build an App.
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Google, Process] How to Launch a Successful Online Community: A Step-by-Step Guide
    These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process. To walk you through the process of setting up an online community in more detail, keep reading. Market research.
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Google, Process] Who Should Nurture B2B Leads with Social Media?
    Executives can no longer ignore these channels when their entire consumer base is actively using them for research and communication during the buying cycle. The importance of emotional connection was brought to light in a 2013 partnership between the Corporate Executive Board (CEB) and Google. Who Can Nurture B2B Leads?
  • BIZNOLOGY  |  WEDNESDAY, JULY 13, 2016
    [Google, Process] Why don’t more marketers use keyword research?
    Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them. But the process is well worth it. All kinds of data living together.
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Google, Process] 14 Hacks for Improving Your B2B Paid Social Campaigns
    Despite an alleged peak in Twitter’s user growth, research shows that 59% of Twitter users go to the social platform specifically to consume news content. Odds are, you already understand the many benefits of paid social advertising and the role it plays in the B2B content marketing process. Twitter. Source: Social Media Examiner.
  • VIDYARD  |  WEDNESDAY, JULY 6, 2016
    [Google, Process] 10 Amazing Facts That Will Turn You Into A Video Marketing Advocate [Infographic]
    Just Google “live”, “interactive”, “4K”, “personalized”, or “360-degree video” and you’ll see that in each of these categories, there’s been monumental investment and technology development in the last 6 months. The human brain processes visuals 60,000 times faster than text. Blog New ResearchWe get it. Awesome, right? Enjoy!
  • COMPUTER MARKET RESEARCH  |  TUESDAY, JULY 5, 2016
    [Google, Process] 3 Helpful Tips That Will Spread Awareness To Your SaaS Product
    Software as a Service and cloud-computing providers picked a good time to exist—because in 10 years—the industry is expected to reach a jaw-dropping $132 in global revenue, according to a joint study by Google and Accel Partners. Computer Market Research  (CMR) brings 32 years of experience into the indirect channel sales industry.
  • ACT-ON  |  FRIDAY, JULY 1, 2016
    [Google, Process] How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages
    They may have discovered you on social media, seen an ad, or Googled a search term and found you on the search engine results page. They could be researching a problem and found your company listed on a review site, or perhaps a colleague recommended your company to them. Top of funnel is the beginning of the buyer’s journey.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Google, Process] Busted! 23 Marketing Myths Held By (Some) Industries
    We emphasize the importance of creating content to give your buyers the information they are looking for, while simultaneously establishing you as the “expert” on the subject matter they are searching for, resulting in building trust in the process. In 2015 Google made this myth so very false. Don’t get us wrong. But there’s the catch.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Google, Process] Top 10 Advantages of Online Marketing for Professional Services
    If it’s successful, this piece might help drive up your website’s ranking for Google searches on the topic. From our research, we found that purchasers are looking for experts online in a number of ways, including in search engines, by reading online reviews, on social media, through webinars, and more. Defining Online Marketing.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Google, Process] How to Write a Great Email Signature: 9 Tips With Real Examples
    According to research from Neomam Studios , it only takes the human mind 150 microseconds to process a symbol, and 100 microseconds to attach meaning to it. If you aren't a HubSpot customer, one great meeting tool is Calendly , which is free for Basic and lets you integrate your Google or Office 365 calendar. Even better?
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Google, Process] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    In the conference’s kick-off keynote, Skyword Founder and CEO Tom Gerace pulled back the curtain on his work with Robert McKee to develop a storytelling process that can be integrated into technology and scaled within an enterprise organization. However, the content space is noisy. So what should marketers do? Surgery became messy.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Google, Process] The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
    Computer scientists and UX designers think and talk a lot about mental models, because the process of designing something new -- like a website layout or a new app -- requires trying to uncover and act on what users might find to be intuitive. This is all about trying to uncover your audience’s intuitive process. Want to learn more?
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2016
    [Google, Process] Data Journalism: A Simple Guide for Marketers
    To help business understand the value of this approach, I've done some research myself. With an emphasis on in-depth research and lateral thinking, data journalists are able to cut through the content clutter and information overload. After all, t he brain processes visual information 60,000 times faster than it does text.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Google, Process] Get Your Blog On: 4 Steps to Blogging Success
    This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents. Darn it, Google  you win again. Objections: Objections you anticipate from them during the sales process. Role in decision-making process. B2B or consumer? Topic.
  • HALEY MARKETING  |  THURSDAY, JUNE 16, 2016
    [Google, Process] 4 Ideas to Squeeze Blogging into your Schedule
    Complex articles with extensive research and supporting links can take longer – as much as two to three hours. If you haven’t tried this process it before, the Pomodoro method of getting things done is a real productivity booster. Everything from Google Drive to Evernote has a speech to text function. Don’t over think it. Cloud.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 16, 2016
    [Google, Process] How do you build a content strategy when a market is already littered with “experts?”
    Here is the process I would go through to help this marketing professional navigate in a crowded content market. Does it have a message based on data and consumer research? Let’s assess the information density for specific keywords through a few tests including a simple Google search. And I like big questions. Instagram?
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Google, Process] Influencer marketing tools of the trade
    have integrated it into my processes and don’t cede ground when and if clients or colleagues refuse. Google Apps — I have my Google Apps for Work install for Gerr.is but use it everywhere. Yet Another Mail Merge — YAMM is an Add In for Google Sheets. InkyBee — Such a powerful research tool.
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [Google, Process] 13 Key Website Design and Development Areas to Bring in Business
    Headlines touting vague promises of people, processes, technology and consulting prowess can exhaust even the most committed reader. According to our research , 80.8% of prospective buyers visit a firm’s website at some point during the buying process. SEE ALSO: Top B2B Website Metrics to Monitor Using Google Analytics.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Google, Process] 5 Ways B2B Marketers Can Learn to Love Facebook
    Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). Facebook dwarfs every other social media or content channel in terms of sharing , according to research by Fractl and BuzzSumo. And Big deal.
  • CONTENT STANDARD  |  MONDAY, JUNE 13, 2016
    [Google, Process] When Agile Marketing Goes Overboard—and How to Reel it In
    Yet, I was still iFraming Google Documents because they continued to be one of the most adopted apps within the company. It wasn’t intuitive to the way I thought or processed things daily. Which is I why I started to research… …the collaboration tool ecosystem. How did I get here? Let me rewind. ”).
  • CONTENT STANDARD  |  SATURDAY, JUNE 11, 2016
    [Google, Process] Is Your Data-Driven Marketing Strategy Racist?
    Back in 2013 , Google faced backlash after academic researchers revealed that searches for black names were 25 percent more likely to be paired with paid advertisements for criminal background check services. “Google’s internet services are billions of lines of code. Do some brands let data decide too much?
  • KEO MARKETING  |  FRIDAY, JUNE 10, 2016
    [Google, Process] B2B Marketing to Millennials
    The Purchase Process: A survey by The Arketi Group found that 61% of millennials describe their role in technology purchases within their organization as decision-maker and 34% report having budget and/or final sign-off authority on enterprise technology purchases of $10,000 or more. Research industry influencers for reviews. Google+.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Google, Process] 10 Metrics Every Marketing Team Should Track
    We learned from our research that the website is one of the more visible pieces of any professional services brands. Organic traffic , on the other hand, refers to someone who uses Google (or another search engine) to search for a term or a concept and finds your website in the results. Metrics are the other. But which metrics matter?
  • FATHOM  |  TUESDAY, JUNE 7, 2016
    [Google, Process] Let’s Make a Deal: Social Selling Technology
    hodgepodge of marketing philosophies, sales techniques, and technology supported relationships, social selling is a concept that is growing in popularity, as can be seen in the Google Trends graph below. At its lowest point in August 2006, Google indicates it only saw 9 monthly searches. Needless to say, social selling is catching on.
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Google, Process] 17 Data Visualization Tools & Resources You Should Bookmark
    Statista is a portal of statistics, studies, and forecasts focused on market research and opinion polling. You can easily download statistics and charts you find to PDF,PNG, or Office files to customize and use them accordingly. 2) Google Trends. If you haven’t already discovered it, Google Trends will be your new favorite resource.
  • ACT-ON  |  MONDAY, JUNE 6, 2016
    [Google, Process] How Account-Based Marketing is Changing the Role of B2B Marketers, and Why It Should
    Research by CEB indicates that the average B2B decision-making group now includes 5.4 This holistic perspective has fueled the resurgence of account-based marketing (ABM) , an approach in which marketing works closely with sales to manage the complex process of targeting and nurturing companies, rather than lone prospects.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Google, Process] 20 Handy B2B Lead Generation Resources
    quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Their 2015 post ‘ 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them) ’ is well-researched and a great read. But never fear! Callbox. Don’t believe us?
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Google, Process] 20 Handy B2B Lead Generation Resources
    quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Their 2015 post ‘ 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them) ’ is well-researched and a great read. But never fear! Callbox. Don’t believe us?
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Google, Process] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    Most likely not, according to these stats: 61% of B2B decision-makers start the decision making process with a web search. 77% of B2B purchasers say they won’t even speak to a salesperson until they’ve done their own research. But can you afford to skip SEO? Demand Gen Report). Social Media B2B). Do they want to buy or learn?
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Google, Process] Ask a Content Guy: What Content Metrics Really Matter?
    One of the biggest reasons that we invest heavily in original research is that it gets us a lot of press from major outlets. Yes, your content should map to business goals, but your thought process shouldn’t be “How can I create content that’ll get people to buy something?” Carine, Washington, D.C. could go on.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Google, Process] Why Improv Comedy Is the Next Big Marketing Trend
    Improv comedy collective The Second City, which is based out of Chicago, now brings traditional creative briefs to life with anything-goes comedy shows. A few years ago, The Second City started BrandStage, a collaborative research initiative that uses live performers and audience interaction. — Google (@google) February 7, 2016.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Google, Process] B2B Social Media: An Underutilized Method for Improving SEO Performance
    At the age of 14, I was able to write a complete set of HTML code for how I wanted my Myspace profile to look, had more than 650 friends, with an intricate selection process for my top 8, and changed my screen name based on my mood on a weekly basis. As a Millennial, or digital native as some will put it, I grew up immersed in social media.
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Google, Process] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    Here’s the 5-step process to capture your low-hanging pipeline fruit. 1. better approach to researching events is to call your existing customers (and potential customers) and ask them what conferences they attend. Many companies organize content in Google Drive, Box, or Dropbox. Their pipeline has essentially dried up.
  • KEO MARKETING  |  TUESDAY, MAY 24, 2016
    [Google, Process] B2B CMOs Should Invest in These Marketing Innovations
    According to a study conducted by Millward Brown Digital in partnership with Google, 42 percent of B2B purchasers use a mobile device in their buying research process, an increase of over 91 percent in the past two years. Changes in technology means business to business (B2B) marketers need to continually evolve with innovation.
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Google, Process] Myth Busters: 4 Misconceptions About Predictive Intelligence
    As B2B marketers we’ve all had to grapple with well-informed buyers who can investigate your product, do comparison shopping and get deep into the decision-making process without ever filling out a form on your website or connecting with your sales team. I hope you find the below post useful. Now Acme Inc. Bingo! Or Or is it?
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Google, Process] 10 Online Lead Generation Techniques for Professional Services
    one of the first things they do is Google their question, problem or issue. SEE ALSO:   The 3 Most Common Objections to Online Marketing for Professional Services. 6) Industry Research Reports. proven online lead generating strategy is to offer executive summaries or full research reports on the industries you serve.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Google, Process] Pressure
    For the first time, advertisers focused their strategies on selling techniques that relied upon methods such as motivational research, demographic targeting, and generational marketing. These ads were born out of necessity—not because there was any supporting research that suggested they would be a good idea. Pressure. The Backstory.
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Google, Process] 7 Steps to Brilliant B2B Marketing [Part 1]
    Having a great B2B website is an ongoing process – you need to test regularly and refine your content. Tools such as Google Analytics and event tracking can help to flesh out the full story of your website in terms of customer use. The top channels B2B customers use to research purchases include: Search engines (82%).
  • CLOUD POTENTIAL  |  THURSDAY, MAY 19, 2016
    [Google, Process] What managers need to know about managing SEO
    What does Google want? The good news is, Google wants what  your customers want, and Google wants to help you give your customers what they want. There are now plenty of cloud-based tools, including those offered by Google, that help you find out what customers want when they go looking for the kinds of things you sell.
  • ACT-ON  |  WEDNESDAY, MAY 18, 2016
    [Google, Process] 7 Things About Online Reviews Every B2B Business Needs to Know
    Industry-wide research reports or surveys of what people think of different B2B services. Remember the Corporate Executive Board survey  that found B2B buyers complete 60 percent of the purchase process before they ever directly engage with a vendor? Some of that “pre-purchase research” will be reading online reviews.
  • FATHOM  |  TUESDAY, MAY 17, 2016
    [Google, Process] Getting to the Heart of It: CRM Technology
    Know for both acquiring new customers and retaining current customers, research shows that CRM systems can improve customer retention by 27%,  which is an extremely valuable number given how much more difficult it is to acquire new business. This is evidenced pretty clearly by the Google Trends chart below. Popular CRM Tools. Hubspot.
  • BIZNOLOGY  |  TUESDAY, MAY 17, 2016
    [Google, Process] Your team is the best content source for search
    However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? You already can write you and your buzzwords and all the stuff you’ve learned from your expensive and extensive keyword research, so don’t. Google isn’t OK with that any more.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Google, Process] The 14 Best Content Planning and Research Tools
    Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Google Review Count: 1,190,000. Google Review Count: 715,000. Pricing: free. HubSpot.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Google, Process] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode.
  • HINGE MARKETING  |  MONDAY, MAY 16, 2016
    [Google, Process] Expertise as a Differentiation Strategy
    More importantly, what is ultimately most important is what plays into their selection criteria and decision making process. Our research highlights the reasons why a company would select one professional services firm over another. But when you look at the research, the only factor that trumps a great relationship is expertise.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Google, Process] How to Upgrade Your B2B Marketing Strategy with AdWords
    Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Google rewards those who use ad extensions with higher quality scores, which means lower cost per click and, in turn, a lower cost per conversion
. Say a prospect is just beginning his research. So please, just don’t do it. Win-win!
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Google, Process] Top B2B Website Metrics to Monitor Using Google Analytics
    In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? Channels are the paths or processes that led a visitor to your site.
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [Google, Process] How 3 Insurance Companies Took Content Marketing by Storm
    So when that happens, they’re going to research two or three companies. He did that every day for 100 days. “If you look at the Google Analytics chart, it’s ridiculous,” Hanley said. “In that time period we went from 70 hits a week to over 500 a week. The goal is to create engagement,” Johnson said. Oscar.
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2016
    [Google, Process] The Nine Best Facebook Marketing Tools
    Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. Google Review Count: 790,000. Google Review Count: 472,000. Google Review Count:  85,900. Google Review Count:  27,600. Google Review Count:  7,580.
  • SCRIBBLELIVE  |  SUNDAY, MAY 8, 2016
    [Google, Process] The 7 Building Blocks of a Solid Content Marketing Plan
    Below we’ve outlined a few challenges that arise during the planning process, and discuss actionable ways to overcome them so you can get started on putting together a documented strategy. 1. You can conduct thorough trends research through online tools like Google Trends. Google Analytics can be a useful (and free!)
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Google, Process] Education Blogging 101: How to Attract More Students Online
    HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts. Google loves blogs with a steady flow of engaging content. If you want your school to be part of that journey, a school blog is the best way to attract them early on in the process. Great. Great idea.
  • HG DATA  |  WEDNESDAY, MAY 4, 2016
    [Google, Process] Summer, Funnels & Bluebirds
    In its quest to reach out to these people—this hidden funnel—marketing is putting money and energy into ad retargeting, Google AdWords, SEO, and marketing automation. They’re people doing research, not the person with the budget. Business Intelligence Sales & Marketing Big Data CRM data HG Data sales sales process third party dat
  • BIZNOLOGY  |  WEDNESDAY, MAY 4, 2016
    [Google, Process] Your SEO could be wrong…
    The SEO researched the keyphrases, inserted them, and took the copy live. They live a life of programming, research and metrics. “We’re adding these words because Google needs to see them.” As I discussed in my previous post , keyphrase research is still important. If so, you’re not the only one.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 4, 2016
    [Google, Process] Audio Content Made Easy: Fantastic Apps for Podcasting
    You no longer need a mixer, for example, and the process for disseminating your podcast to the eager masses is much simpler. No matter how much time you spend landing amazing guests, researching guests and topics, and honing your interview style, no one will pay attention if your podcast sounds awful. To ensure success, plan ahead.
  • SCRIBBLELIVE  |  TUESDAY, MAY 3, 2016
    [Google, Process] Why You Should Invest In Content Curation
    Researching and producing original content is time consuming. Though content curation might save time during the creation process, it might demand more time and attention when collecting content. Curated content drives traffic on an ongoing basis, but it takes time for this to reflect in your Google ranking and awareness index.
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Google, Process] Why Your Content Marketing Strategy Should Include Long-Form Content
    This would explain ideas like Vine (6-second videos), infographics, and even Pinterest, which is simply easy on the eyes without a lot of processing.” Still, Google doesn’t choose long-form content simply because it’s longer. Research. Google Keyword Planner and Keyword Tool Dominator research keywords.
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