• SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Google, Process] 25 Content Marketing Stats to Guide Your 2017 Strategy
    And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%). Content Marketing Stats for 2017. 1. Content Marketing Institute.  .
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Google, Process] 6 Ways to Get Inspired to Create Content
    Russell’s most inspirational tool is one you probably use daily: Google. Prior to the internet and Google, artists would seek out libraries, book stores, galleries, and museums to help inspire creative sparks. Try doing a Google image search for some of your keywords or core business ideas; an image might spark a creative angle.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Google, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. Is the buying process seamless—are.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google, Process] Why Business Development Begins with Your B2B Website
    More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business. But our research into professional services firms shows that the way companies find their providers is undergoing a dramatic shift. Google Analytics is free and easy to install. Offers.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google, Process] Why Business Development Begins with Your B2B Website
    More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business. But our research into professional services firms shows that the way companies find their providers is undergoing a dramatic shift. Google Analytics is free and easy to install. Offers.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Google, Process] How to Validate Your Blog Post Topics: A 3-Step Process
    Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used. Imagine you own a business that films and produces yoga routines for at-home practice.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 28, 2016
    [Google, Process] For Holiday Mobile Marketing Success, Think Year-Round
    Gift givers turn to Google to search for the perfect item for a loved one with search phrases like “best gifts for teenagers” or “Christmas gifts for her.” According to Google , 64 percent of shoppers will use mobile search to get ideas about what to buy. Boost Your Mobile Strategy All Year Long. Marketing SEO
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Google, Process] How to Build a Full-Funnel Content Distribution Strategy
    One of the biggest reasons Google is so successful is because it enables users to search and find the exact information they need at the exact moment they’re looking for it. So let’s all be like Google. Potential buyers stalling half-way through a purchase process. The answer? Think of it this way.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 22, 2016
    [Google, Process] What Does Your Amygdala Have to Do with SEO Strategy?
    It’s true—there is an inherent link between human emotions and the way that people connect with and research brands on the internet. As such, those emotions must influence the way that marketers optimize online content for Google SEO. Google now serves relevant answers instantly to the searcher, using its knowledge graph.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Google, Process] A business case for diversity in digital transformation
    Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Who would have guessed the TV station’s janitor would assert himself as the most valuable asset in a class on research techniques. By  Kristian Strøbech , {grow} Community Member. The janitor rules.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Google, Process] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. What do marketers need to know about this new project? Only a 19.5%
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Google, Process] Herding cats? The Hidden Costs of Multiple Marketing Tools
    Analysis may be the foundation for marketing in our networked age, but when you’re depending on separate point tools that deliver discrete reports, data continuity turns into a manual process. How many of you are looking at your Google Analytics and wondering who those people are? That’s the good news. The flip side? And headaches.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Google, Process] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    The content produced typically involves making predictions and then providing corresponding advice based on the research it does into its user bases' behavior. Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. Check them out below. The key takeaway for other brands here?
  • HINGE MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Google, Process] 5 Trends Shaping the Future of Accounting Marketing
    Buyers under the age of 50 are simply more likely to “Google it.” After all, they can research everything else online, why not your firm? This shifts a large part of the control of the business development process to the buyer. Like it or not, accounting marketing is changing. No more. ” 2. Treat it as such.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2016
    [Google, Process] Why Bots Are the Next Big Frontier for Agencies
    The good news for savvy marketing agencies is that due to advances in natural language processing, A.I. Here is a quote from the always-prescient research firm L2's discussion of winners and losers: "Loser: social apps. Sixteen years ago, I was the founder and CEO of ActiveBuddy, the first commercial bot -- or chatbot -- company.
  • CONTENTLY  |  TUESDAY, NOVEMBER 15, 2016
    [Google, Process] How to Fix a Broken Lead-Nurturing Strategy
    The process might be slow, but the boulders in our path are powerless to our brilliant marketing. ” Lead nurturing lends itself well to automation; many of the tasks involved are repetitive, and an automated process allows you to test hypotheses and improve your methods. Still, an automated process has its drawbacks.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Google, Process] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    After all, Google didn’t acquire YouTube for fun. Most product tours become available after a product has been purchased, as part of the onboarding process. Pew Research Center’s Demographics of Social Media Users might help, and once you know which networks to leverage, you can plan your social media posts with a calendar.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Google, Process] The Anatomy of a Lead-Generating Website
    Non-HubSpot customers can turn to form-embedding tools like Contact Form 7, JetPack, or Google Forms. Other times, visitors simply don't know what they want to do on a website and they're just there to browse or research. It's your job to guide these people forward in their research and/or buying process through calls-to-action (CTAs).
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Process] Topics Over Keywords: A Simple Framework for More Effective Content Creation
    All that said, I still hear the same pain points coming from content producers that I did over five years ago: "I struggle to measure the ROI of the content I create.". "We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, I’ve done my keyword research. Now what?".
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Process] Should You Optimize Content for Google AMP?
    Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. DoubleClick’s research shows the average load time for mobile sites is 19 seconds over 3G connections. What is Google AMP? It’s the product of a coalition of equals, technology companies and publishers, driven by Google.
  • LEANDATA  |  TUESDAY, NOVEMBER 8, 2016
    [Google, Process] Ops-Stars at Dreamforce Shows the Rise of Operations
    Theme: How research-leader SiriusDecisions built a best-practice forecasting model for the business. Theme: How Invoca invested in technology like DataFox to create the best process for effective Account-Based Marketing. We’ve gone through that process and seen what works and what doesn’t work.”. It began as a modest idea.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Google, Process] Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
    In the process, it bypassed search as the digital format that accounts for the most ad spend. According to research by Advertiser Perceptions on behalf of Trusted Media Brands, “ 65% of media executives say social media is the most important platform for digital video advertising. Here’s how. 1. Mobile ad spend is booming.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Google, Process] How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
    But before you design an eye-catching infographic, you must first do the research to determine what story you’re going to tell, and how you’re going to tell it visually. And that research stage can be pretty tricky -- especially if you don’t have a plan. Tools: 1) Google Images. Tools: 1) Google. Tools: 1) Google Scholar.
  • ACT-ON  |  FRIDAY, NOVEMBER 4, 2016
    [Google, Process] How to Create a Successful Webinar? Start by Asking These 7 Questions
    Here’s an example: Wenming Yee, a senior research program manager at Microsoft, did a live webinar on using certain languages with Azure. You can host your recorded content on your own site, but you can also use Google Hangouts, YouTube or Vimeo among others. Online learning is having a golden moment. What is a webinar? carpeting).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 3, 2016
    [Google, Process] Social media, technology and dirty politics
    The internet and the availability of piles of data on everyone and everything are transforming the democratic process, just as they are upending many industries. At the time I am writing this there is strong evidence, but no apparent proof, that Russia is behind email leaks disrupting the American election process. By Mark Schaefer.
  • CEROS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Google, Process] The Art of the Kickstarter Side Hustle
    Over the following months, Fay dove headfirst into a deep research period that involved dissecting the history of the composition book in an effort to understand what made it so great in the first place. The research part of the project turned out to be really interesting. Happy reading! That’s how comp was born. It’s a lot of work.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [Google, Process] Why We May Be Thinking About Chatbots All Wrong
    However, academic research has suggested that consumers don’t want robots that can talk like humans. Some would argue, instead, that all we want is a smoother ordering process. Last Sunday, I wanted to order a pizza. already had three conversations going, so why not add one more chat window? One large pepperoni, please.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Google, Process] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. Be Patient.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Google, Process] The Right SEM Strategy for Schools
    After researching and identifying the most relevant collection of long tail keywords, you need to execute your SEO strategy through on-page and off-page optimization. Google has recently changed a number of its properties for on-page tags, such as giving you more room in titles and descriptions. Where SEO and PPC Differ. On-page SEO.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Google, Process] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages. If you’ve never used Google Trends, then you’re in for a treat. Once you’ve got a topic, it’s time to do some research. Great. Introduction.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Google, Process] 9 Lead Generation Mistakes Marketers Need to Stop Making
    Non-HubSpot customers can use a tool like Contact Form 7, JetPack, or Google Forms, and then use Leadin's free Collected Forms tool to automatically capture these form submissions on your website. You can’t possibly know how many form fields you can pull off without conducting conversion research and running your own tests.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Google, Process] Planning Social Media Content? Ask Yourself These 9 Questions
    We've outlined nine crucial questions to ask when you start this planning process, along with some helpful tools and resources to help along the way. In 2015, Google did a study of Digital Leaders -- the folks who have seen success with digital marketing -- versus Digital Learners -- those who have not. We've all been there. But how?
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Google, Process] How Outsourcing Creativity Can Save Your Agency From Burnout
    Here we'll explore some tips to get freelancers more effectively involved in the creative process at your agency -- and why their participation is necessary for business growth, client satisfaction, and preventing burnout in your creative department. Click here to download a free editorial calendar template for Google Calendar.
  • CONTENTLY  |  WEDNESDAY, OCTOBER 26, 2016
    [Google, Process] 5 Journalistic Standards That Don’t Always Apply to Content Marketing
    Research. Google anything, and you’ll be able to find an article that supports your thesis. When reporting on my science and health beat, I need to cite peer-reviewed research. Yet in sponsored content, that exploration process may not be as thorough. There’s no way I could use an anonymous source.
  • KAPOST  |  WEDNESDAY, OCTOBER 26, 2016
    [Google, Process] 3 Ways that Content Boosts Product Marketing
    To understand this concept, take a look at the following research from Think with Google. What you need to do, instead, is to make this data-gathering process part of your routine. You have multiple internal stakeholder that must be aligned on messaging. Enter content marketing. Increasing Touch Points with Customers.
  • ACT-ON  |  WEDNESDAY, OCTOBER 26, 2016
    [Google, Process] 5 Tips to Infuse More Personality into Your Content
    In fact, researchers found that being told a story actually changes the way the brain works. Language-processing parts of the brain light up when reading any content. Google used this strategy when it was creating a branded YouTube story. Moved by the story, the granddaughter turned to Google for help. That’s right!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [Google, Process] A Brief History of Search & SEO
    And in its relatively short life, it’s matured and evolved rather quickly -- just look at how many changes Google’s algorithm alone has gone through. 1996: Google co-founders Larry Page and Sergey Brin begin building a search engine that they initially call BackRub. The early 2000s saw the beginning of the Google takeover.
  • ACT-ON  |  WEDNESDAY, OCTOBER 26, 2016
    [Google, Process] 5 Tips to Infuse More Personality into Your Content
    In fact, researchers found that being told a story actually changes the way the brain works. Language-processing parts of the brain light up when reading any content. Google used this strategy when it was creating a branded YouTube story. Moved by the story, the granddaughter turned to Google for help. That’s right!
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 25, 2016
    [Google, Process] Using Top-of-Funnel Content to Drive SEO Results
    When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Note: Google has become much better at understanding these types of searches and now serves the Google Answer Box to address them.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2016
    [Google, Process] 3 Quick Wins to Improve Your Nonprofit's Website
    You have a clear SEO strategy based on your research of your prospects most pressing questions and concerns. Each page on your website and each blog post should be optimized around a single keyword or phrase that your ideal constituent is searching for on Google. Optimization is a never-ending process. They want information.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2016
    [Google, Process] A Simple Guide to Creating an Expert Roundup Post
    It is, well, as long as you have the right process. Luckily, I've successfully applied this approach multiple times -- and I've learned a thing or two about how to drive the most traffic, shares, and engagement in the process. Not to mention, Proven is now ranked #1 on Google for search terms like “hr blogs”, “best hr blogs”, etc.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Google, Process] An SEO?s Guide to Bottom-of-Funnel Keywords
    Not likely.  We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Keyword research is an important part of search engine optimization (SEO). Marketing Funnels and Keyword Research. Top of Funnel: Awareness. Middle of Funnel: Evaluation. Modifiers. Buy +.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Google, Process] An SEO’s Guide to Bottom-of-Funnel Keywords
    Not likely.  We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Keyword research is an important part of search engine optimization (SEO). Marketing Funnels and Keyword Research. Top of Funnel: Awareness. Middle of Funnel: Evaluation. Modifiers. Buy +.
  • ACT-ON  |  THURSDAY, OCTOBER 20, 2016
    [Google, Process] Neuromarketing: Using Neuroscience to Supercharge Results
    Marketing researchers us it to track the brain’s flow of blood as a person responds to a variety of visual and audio cues. With this method, researchers are usually examining the deep parts of the brain typically associated with pleasure. Research can help you discover this information, so you can tap into it and drive great results.
  • ACT-ON  |  THURSDAY, OCTOBER 20, 2016
    [Google, Process] Neuromarketing: Using Neuroscience to Supercharge Results
    Marketing researchers us it to track the brain’s flow of blood as a person responds to a variety of visual and audio cues. With this method, researchers are usually examining the deep parts of the brain typically associated with pleasure. Research can help you discover this information, so you can tap into it and drive great results.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 19, 2016
    [Google, Process] Virtual reality for B2B marketing may soon be reality
    I hadn’t paid much attention to virtual reality for B2B marketing (or anything else), until the most mainstream of all mainstream media, The New York Times , gifted more than a million subscribers with Google Cardboard. Google cardboard may be a low-tech solution for a high-tech smart phone. That was in November 2015.
  • PUZZLE MARKETER  |  TUESDAY, OCTOBER 18, 2016
    [Google, Process] Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative
    Chris Pinkerton VP, Enterprise Development, Media & Research  @  Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach. This interest led me to cross paths with a digital marketing and research company called Enquiro.
  • HINGE MARKETING  |  TUESDAY, OCTOBER 18, 2016
    [Google, Process] AEC Marketing Fundamentals Can Still Have a Role in Winning New Business
    According to our research into the relationship between visibility and expertise, we know that more than two-thirds of AEC buyers seek out high-visibility experts because the buyers themselves lack the appropriate internal expertise. Here’s a common way this process works today: People search online for answers to their questions.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 18, 2016
    [Google, Process] 20 Content Marketing Tools to Rely on From Start to Finish
    Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google. Once the scanning process is complete, the tool will generate a percentage based on the uniqueness of the content. Google Drive. Google Analytics. Here are 20 of my favorites. Quora.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Google, Process] How Credit Unions Can Use Blogging to Attract More Members
    Research your targets by talking to other members in the same stage of life, talk to friends and family, and do research online. Do a little keyword research (great tools: keyword.io , Google, HubSpot's keyword tool.) When starting with new clients, one of the first questions we ask is 'are you prepared to blog weekly?'
  • NETLINE B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Google, Process] B2B Marketers Lose with Inbound Only Strategies
    According to Google, 42% of researchers use a mobile device during the B2B purchasing process. B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. In some cases, strategies outside of inbound might actually be easier for online marketing newcomers to take advantage of.
  • CEROS  |  WEDNESDAY, OCTOBER 12, 2016
    [Google, Process] Introduction to User Experience for Marketers
    Formal surveys, often fielded in partnership with a research firm with access to a large database of people using competing products. Tools to Organize the UX Process. Happy reading! The first time I worked with a user experience designer was as a product marketer at a small business software company a few years ago. Analytics.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 11, 2016
    [Google, Process] 6 SEO Strategy Basics Your CEO Should Learn
    Is it because they’ve always had experts on their teams to whom they can delegate SEO research and activities? Everyone wants “better, stronger SEO” but they need to know that it’s a process, not a commodity that can just be purchased and installed. She needs to you to improve or fix her site’s SEO.
  • HINGE MARKETING  |  MONDAY, OCTOBER 10, 2016
    [Google, Process] B2B Website Strategy: Best Practices for User Experience
    Before we dive into the process of developing your website, let’s explore the strategy that pulls it all together. According to research into 500 professional services firms, firms that obtain at least half of their leads online grow the fastest. Research your audiences. Every business needs a website. Make it inviting. Voilá!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2016
    [Google, Process] 8 Tips for Giving Great Peer Feedback
    This article would be stronger with most research to back its claims.”. Your peers and colleagues want to know how to improve, and if it’s your job to help them in that process, you owe it to yourself and your coworkers to have the most productive conversation possible. 8) Embrace technology. Can you believe that? The promising result?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 4, 2016
    [Google, Process] The Secret Ingredient to Effective B2B Content Marketing Performance
    Content marketing initiatives lose steam (or may fail entirely) because the acquisition channels for necessary for distribution are not nurtured alongside the content development process. Third Party Referral Analysis via Google Analytics. What successes or obstacles in the content marketing process have you encountered?
  • CEROS  |  TUESDAY, OCTOBER 4, 2016
    [Google, Process] The Disrupt Factor: What Makes Great Design So Disruptive?
    While the film, produced by InVision , is still currently in its premiere season, it will be released for digital download through Google Play, iTunes, and Amazon later this year. What role would you say storytelling plays in a disruptive creative process? This post, The Disrupt Factor: What Makes Great Design So Disruptive? Realistic.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Google, Process] How B2B Vendors Can Generate Trust and Credibility With Their Website
    Here’s how you can apply the scientific method to your content creation process : Research, Test, Improve, Test, Repeat. Research your users’ content preferences. Create a content asset according to your research findings, put it out there and measure the results. What do B2B buyers actually want from your website?
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Google, Process] Creating a Cohesive Healthcare Strategy with SEO, Social, and Paid Search
    Using Google Analytics to show top conversion paths across organic search (SEO) , paid search (PPC) and social networks can give you a solid starting point for doing so. For a while now, the steady digital marketing mantra has been “Content is king.” This holds true for healthcare marketing and is unlikely to change anytime soon.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Google, Process] Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild
    Or, if your group is geographically diverse, set up a Google Group for open communication, or get on a Hangout and get everyone acquainted. You’ll end up with something like the Tri-State Homeowners Marketing Guild, or the Research Triangle Growing Companies Marketing Guild. You might ask, what the heck is a marketing guild? Isn’t it?
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Google, Process] The Hashtag That Could Tilt the Marketing Automation World
    would come up with powerful data—but only after hours and hours of research. In short, the many pain points inherent to marketing automation can make the whole process feel like a nightmare (albeit a necessary one). It gets everyone on the same page and puts order to a messy process. Don’t let it happen to you.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Google, Process] How to Make the Most of Your To-Do List: 7 Styles to Try
    The first generation of online calendars came along in the early 2000s, which eventually evolved into programs like Google Calendar that could be synced with their smartphone counterparts. It matches some research performed by a productivity app called iDoneThis, which found that 41% of to-do items are never completed. His answer?
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Google, Process] Will the Era of Knee-Jerk Content Marketing Ever End?
    Or maybe Google, Coke, and Mashable fans had Retweeted it? As agile marketing takes hold with its “sprint” and “scrum” terminology in tow, brands are transforming their departments to work together on high-value projects and improve processes incrementally. Probably not. Why Do We Do It?
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 22, 2016
    [Google, Process] 8 Keyword Research Tools for Search Engine Marketing in China
    When I am thinking of a keyword research project, I like to think of it like fishing. Though Google is a global giant, it’s banned in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. It makes the keyword mining process easy and more convenient.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Google, Process] 4 Steps to Get Started with Marketing Automation
    Open up your marketing plan (just fyi: if you don’t already have an overall plan and a few processes in place , you’re not ready to automate anything). Before you commit to a company, make this part of your research. Measure it : Your platform should sync with Google Analytics, Adwords, and your other measurement tools.
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Google, Process] The Content Marketer’s Guide to Beating Writer’s Block
    This mainly includes picking topics and any research you need to complete before writing can begin, but also includes smaller tasks like: Crafting title/headlines. Some writers wait for inspiration to strike before they take pen to paper – or keyboard to word processor. Must be nice. Adopt Preventative Methods. There are many J.K.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Google, Process] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Second, do some online research. There are a wide range of tools to help SEO professionals work more efficiently and effectively, from rank tracking, keyword research , and link building to analytics, competitive benchmarking , and “all-inclusive suite” type tools. 10) How do you conduct keyword research?
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 19, 2016
    [Google, Process] MarTech Europe preview: here’s what to expect in 6 weeks
    He will present original research that used machine learning to compare the main enterprise marketing clouds and provide frameworks, suggestions, and case studies to guide your own decision-making. “Test and learn” culture, enabled by good process and good analytics tools. e.g., machine learning. See you soon!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Google, Process] Selling Digital Content? Seven Questions to Answer
    Research has shown that consumers are willing to open their wallets for paid digital memberships , so long as the content is high in quality (both the content itself and the associated experience online), curated and targeted at their wants and needs, and from a brand they know and trust. This is often the first step in any robust process.
  • FATHOM  |  TUESDAY, SEPTEMBER 13, 2016
    [Google, Process] 3 Timeless SEO Strategies You Need to Incorporate into General Marketing
    Even if I haven’t read what the experts think about tactic X or what new thing Google has added to their search results pages, I can usually predict its importance and how critical it is to implement. Keyword research is a critical part of SEO today and is another tactic that you can use to better understand your customer.
  • ACT-ON  |  TUESDAY, SEPTEMBER 13, 2016
    [Google, Process] How to Breathe New Life Into Old Content
    But tactics like historical optimization streamline the audit process by a lot. Google cannot tell how long a session lasts on a one-page visit, so pay no mind to “session duration.”. There’s a number of things to check and optimize: The content itself: Is the research referenced in the content current? 3,000? Like a lot more.
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Google, Process] The Guide to a Successful Employee Advocacy Plan
    From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. Now let’s outline a simplified step-by-step process of creating an employee advocacy plan that will help any company succeed: Step 1: Outline Your Strategy. But this race gets very tiring. What is Employee Advocacy?
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Google, Process] A Brief History of Online Advertising
    In 1996, banner ads plastered the internet, but advertisers still didn't have a good process to determine if these ads were actually driving tangible results for their businesses. Google introduced AdWords in 2000 , originally under a pay-for-placement ad model. Check out a condensed history of online advertising below.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Google, Process] A User Experience Design Process that will drive your Website’s Performance
    The user experience design process is just as important as the content creation process when you are refreshing your current site or building a brand new one. On the other hand, study after study has demonstrated that Google tends to rank long content higher than shorter pieces. And they make a great point. No Patience. link].
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Google, Process] Skyword’s Top Takeaways from Content Marketing World 2016
    “For LEGO, through research and ongoing engagement, we’ve identified two core needs: building together and pride of creation,” said Silberbauer. For Crestodina, the keys are: Original research. So when does it make sense to slow down, and what does that deliberate process look like? Watch social/Google trends.
  • VIEWPOINT  |  FRIDAY, SEPTEMBER 9, 2016
    [Google, Process] Three “Lies” That Plague B2B Businesses Today (Part One of Three)
    57 – 90% of the buying process is complete before a sales rep needs to get involved. If they’d taken 5 minutes to Google me, they’d know this. Look for Part Two of this series – What percentage of the buying process is complete before sales needs to get involved? Cold calling is dead. Marketing and sales are aligned. Principal.
  • BIZIBLE  |  THURSDAY, SEPTEMBER 8, 2016
    [Google, Process] How To Measure and Improve Your B2B Content Marketing Using Engagement Reports
    For this example we’ll use keyword competition level, as estimated by Google. For a tactic like B2B blogging it’s important to pay close attention to engagement metrics because the research and pre-sales process is so important in a long sales cycle. But neither report can tell us whether it resonates with the right audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 8, 2016
    [Google, Process] Is content swiping smart marketing or brand desperation?
    Is this development creative genius or pathetic stealing? I was doing some research on marketing education and came across a seemingly  helpful article on Forbes. By Mark Schaefer. The race to publish meaningful and relevant content is furious. But a new development I uncovered pushes some new boundaries. Here’s a screen shot.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Google, Process] Why Nonprofits Should Start Inbound Now
    Internal HubSpot research has found that companies that blog at least 15 times each month see 5 times more traffic than those that don't. Google takes more backlinks to content as an indicator of high authority, so ranks it higher. Some MIT smarties studied HubSpot's ROI specifically and found that users generated 4.1 they age well.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Google, Process] Discover Where Your Competitors Are Beating You Online
    Consider this: 97% of consumers now use online media when researching products and services in their local market 1. But, companies no longer control the selling process. Buyers now control the selling process. Inbound links are a key component of Google’s assessment of your website’s authority and popularity. Forms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 5, 2016
    [Google, Process] A thought exercise on social media and critical thinking
    There was no Internet, no Google, no television, no radio … I probably wouldn’t even have had access to a major newspaper. Researchers at Stanford gave a series of cognitive tests to a group of heavy social media multi-taskers and another group of light users. By Mark Schaefer. For many of us in the U.S. The mind game.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Google, Process] What Is Digital Marketing?
    Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2016
    [Google, Process] 8 Time Management Tips to Help You Hit Your Long-Term Deadlines
    If your long-term goal is months away, and the final product is the completion of a large project, such as an ebook publication or new product launch, short-term benchmarks for success will keep you on track and help you stay motivated and productive throughout the process. Check them out below. Measurable. Attainable. Realistic. Time-Bound.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Google, Process] How to Live Stream Successfully: A Preparation Checklist for Marketers
    Knowing your target audience will determine a few pieces of the planning process. HubSpot’s Social Media Marketing Manager, Chelsea Hunersen, stresses the importance of thoroughly researching the topic of your live stream in advance. Raise your hand if you’d rather watch a video to learn something new than read about it. Where. Custom.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Google, Process] How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
    The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. Using this approach, I’ve been able to push my blog into the top 10 on Google for several competitive and high volume search terms. We are going to use Google to find potential matching resources. edu) resources.
  • BIZIBLE  |  THURSDAY, AUGUST 25, 2016
    [Google, Process] What We Learned By Filming Our First B2B Case Study Video
    Google is your friend - Any question you have, has probably already been asked and answered online. Do your research before shooting and if there are editing techniques you’re not sure how to do, Google them! At Bizible, we realize that customers are our best salespeople. We didn’t want to be late to the game.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Google, Process] 3 Essential Marketing Skills that Drive Growth in Professional Services
    Fortunately, recent research into the best-performing professional services firms offers some answers. Recent research conducted by the Hinge Research Institute showed that high-growth firms in fact invest 13% more than their no-growth counterparts in digital marketing strategies — and much less in traditional strategies.
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Google, Process] Feeding Sales Is a Process, Not a Project.
    They realize that engaging with prospects through the internet is a process and not a series of projects—and marketing’s job is to generate leads that create actionable sales intelligence. Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Google, Process] 9 Reasons Why Your New Business Program Is Failing
    We're not going to sugarcoat it: The process of prospecting, pitching, and closing on new business can easily evolve into a long, grueling, and energy-consuming process. You don't need a private investigator -- just start with a simple Google search. Before the pitch, take some time to thoroughly research the client's brand.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 20, 2016
    [Google, Process] Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)
    The fact that users aren’t buying in reveals a lot about how they view social media, brands, and the purchase process. Buy buttons were meant to shorten and simplify this process. Research from GlobalWebIndex, cited by eMarketer , logged similar results. Internet users, however, could seemingly care less. Limited Appeal.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Google, Process] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. Research has shown that buyers cannot predict their future behaviors, making it difficult for marketers to predict how and when to engage them.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Google, Process] 114+ Copywriting Formulas to Get Traffic & Leads
    According to Content Marketing Institute’s research , headlines that included odd numbers had a 20% higher click-through rate. How To – Offer a simple step-by-step process. Example: 7 Out of 10 Bloggers Don’t Research Keywords. Example: Get the Laser-Targeted Power of Finding Key Influencers Without Hours of Research.
  • ACT-ON  |  WEDNESDAY, AUGUST 17, 2016
    [Google, Process] Four Benefits to a Multi-Generational Workplace (Or, What I Learned from My 21-Year-Old Nephew)
    recently wrote about what we could learn from the process of writing the Declaration of Independence. This past April, the Pew Research Center reported that Millennials had surpassed Baby Boomers as the nation’s largest living generation , according to population estimates by the U.S. But enough about me. Census Bureau. Deeper Bench.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Google, Process] How Higher Education Marketing has Changed
    All this is going on as attitudes of students and parents change as to how they research and select what sort of school to attend, and then which school to attend. You know well that the days of guidance counselors and school brochures controlling the selection process are long gone. Four-year universities see flat enrollment rates.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 16, 2016
    [Google, Process] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    And third I am researching a new book which is going to be around empathetic marketing, and so I am in the process of running field test and experiments with companies both B2B and then also we are testing in nonprofits. What are the five ways you can immediately improve your account based marketing (ABM) and selling? Brian:  Yeah.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2016
    [Google, Process] How to Create Content for Every Stage of the Buyer's Journey
    From that research, you can begin crafting a documented content strategy that maps your content to the various stages of the buyer's journey. Middle of the Funnel: T he "evaluation" stage, where people are doing heavy research on whether or not your product or service is a good fit for them. Defining the Buyer's Journey. Examples.
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Google, Process] How to Hire the Perfect Person to Run Your SEO
    Do some research and find one near you. Ask them to write responses and send them back to you before continuing on in the interview process. Social Media & Google Search. Social media and a Google search for an individual can provide an unfiltered view of a prospective employee. How competitive is your market? link].
  • HINGE MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Google, Process] How to Promote Your Website and Increase Your Online Presence
    Their pain points are usually all there, the teams understand why they need to build a new hub for their online presence, and they’ve got Google-stars in their eyes and whispers of “build it and they will come” in their ears. Start with goals and outcomes. What are the typical pain points? Information is out of date. It looks bad/dated.
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