MODERN B2B MARKETING | TUESDAY, DECEMBER 16, 2014
[Google, Process] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
The importance of our ability to collaborate with other functions — IT, finance — and embrace the need to set up cross-functional decision-making processes cannot be understated. Number three is the explosion in marketing technologies that at least hold the promise of transforming the marketing process. Google does it.
WEBBIQUITY | TUESDAY, DECEMBER 16, 2014
[Google, Process] 23 Outstanding Social Media Marketing Guides
Social Media Trends for 2014: New Research by Social Media Examiner. Frequest best-of honoree Belle Beth Cooper reports on research showing the best times of the day and week to post updates on Facebook and Twitter; to send marketing emails; and to publish blog posts. How are social media marketing best practices evolving?
EARNEST ABOUT B2B | TUESDAY, DECEMBER 16, 2014
[Google, Process] Should your business be vlogging? Can it fit into your B2B marketing strategy?
In fact, over 1million advertisers are now using YouTube’s Google ad platforms. With its conversational approach and human element – be sure to give your business a likeable and friendly face – a vlog could be the key to speeding up this trust-building relationship process. Simple’. So, Vlogging is big business. Emotional Resonance.
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, DECEMBER 11, 2014
[Google, Process] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
conventional search engines such as Google and Bing. before they enter the active sales process. to a salesperson until they’ve conducted independent research. At every level of the sales process, interactive online. salesperson with the final stages of the sales process. Belong In Every Content. The contenders?
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, DECEMBER 11, 2014
[Google, Process] Closing the Loop on Social Leads
What’s more: Tweets and Facebook posts are indexed by search engines like Google. process: • Listen: Identify existing conversations pertaining to your brand • Engage and Create Content: Generate Traffic to Content • Analyze and Measure: Let’s break it down a little more. Indeed, building and. So, as social. business. Tips & Tactics.
BLOG MY CALLS | WEDNESDAY, DECEMBER 10, 2014
[Google, Process] 18 Unexpected Formulas to Increase Website Conversions
So if you haven''t got Google Analytics or some analytics software on your site, go ahead and add it even if you''re not going to be looking at it right now because what it does is it stores a history of the way people use your website, and you can go back to that and ask people questions over time as you become more and more conversion oriented.
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 10, 2014
[Google, Process] The 19 Best Content Marketing Blogs From 2014
The Ideal Length Of Everything Online Backed By Research – by Kevan Lee on The Buffer Blog. In this article Kevan talks about the pressure of writing a blog post about writing the perfect blog post> But then provides some amazing research, perspectives and ideas to help you write the best blog post. 'Yep that’s right!
HUBSPOT | TUESDAY, DECEMBER 9, 2014
[Google, Process] 9 Ways Interior Designers Can Reach New Clients Using Houzz
We know this – people search online for everything, and reviews are becoming more and more important in the decision-making process. Categories and profiles are indexed by Google. So, do your keyword research and spend plenty of time writing great descriptions for everything you add to Houzz. Who Should Use Houzz for Marketing?
HINGE MARKETING | TUESDAY, DECEMBER 9, 2014
[Google, Process] Top Trends in A/E/C Marketing for 2015
The mobile revolution has crossed the “halfway mark” in the United States, and is well on its way to becoming a truly global trend: Pew Research reports that 58% of American adults have a smartphone and 42% of American adults own a tablet computer. You can imagine why such a process is important. On Google+ or LinkedIn?
HUBSPOT | MONDAY, DECEMBER 8, 2014
[Google, Process] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
ve explained a thorough process of how to find spots for guest blogging on my own blog, and highlighted some of the key points below, too. If you simply cannot use email, then you may be forced to second-best options such as LinkedIn, Twitter DMs, or Google+ messages. 10) Link to a Google Doc. But how do we actually do it?
MARKETING ACTION | SATURDAY, DECEMBER 6, 2014
[Google, Process] Which Marketing Software Applications Matter to B2B Marketers?
Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. Turning Up the Volume: These Go to Eleven. Clearly, B2B marketers are keeping busy! Ranking What Matters.
HINGE MARKETING | FRIDAY, DECEMBER 5, 2014
[Google, Process] In-Depth Interview vs Online Survey: A Marketing Director’s Guide to Brand Research Data Collection
'When conducting primary research on your firm’s brand , the decisions that you make early in the process can have a ripple effect down the line. Let’s take a look at the benefits and drawbacks of using an online survey instrument versus in-depth interviews (IDIs) when considering conducting primary brand research.
VOICE-BASED MARKETING | THURSDAY, DECEMBER 4, 2014
[Google, Process] Top 5 Tools for Enterprise Marketing Teams
Tools that automate manual processes and help prove and improve ROI are the most valuable tools a marketer has. did some research and started using Raven Tools. Conceptualizing, writing the content, and designing the visual elements is a difficult process that requires input from several team members and often has many moving parts.
FATHOM | TUESDAY, DECEMBER 2, 2014
[Google, Process] The Ultimate 2015 SEO Redesign Checklist
The SEO checklist below takes into account Search Metrics annual breakdown of Google’s ranking factors (and the estimated weight of each), as well as Fathom’s own SEO predictions for 2015 (and our thoughts on which factors will be most important). 'If you’re planning on a website redesign heading into the new year, read on! but it’s worth it.
VOICE-BASED MARKETING | TUESDAY, DECEMBER 2, 2014
[Google, Process] The 5 E-Commerce Mistakes That Could Be Killing Your Sales
According to Google, 61% of customers believe it’s important that businesses give them a phone number to call, and 33% would be less likely to refer brands that don’t provide a number. Choosing the Wrong Shopping Cart Before you choose a shopping cart for your site, do some research. and even appliances, cars, and more.
WEBBIQUITY | TUESDAY, DECEMBER 2, 2014
[Google, Process] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. The Google+ platform has 67 percent male users. 33% of clicks from organic search results go to the top listing on Google. At the other end of the scale are legal (9%) and market research (8%).
MARKETING ACTION | TUESDAY, DECEMBER 2, 2014
[Google, Process] How to Create an Editorial Calendar
Google Calendar. Google Calendar can be made into a surprisingly effective editorial calendar. You can also hook up Google Calendar with WordPress. The real power of Google Calendar lies in coordinating with others, so if you’ve got a remote team, it’s appealing. If you have a content creation process (e.g.,
WRITING ON THE WEB | THURSDAY, NOVEMBER 27, 2014
[Google, Process] 10 Great Things for 2014: My Business Blog Gratitude List
Shopping cart systems like Kick Start Cart that make it easy to build a database list that’s easy to segment, broadcast messages, and seamlessly process registrations and purchases. Google that makes it easy to do research and locate information and people. It’ a fairly big holiday in the U.S., The 2.8
EARNEST ABOUT B2B | TUESDAY, NOVEMBER 25, 2014
[Google, Process] 5 principles of Information Architecture & why it matters to marketing
It is linked to each of these and the lines can get blurred but IA has a process of its own which stands apart from these parts of the process. These can be found and listed on Google but provide a less ideal experience for users. This process can help to influence your navigation menus. We need information to survive.
FATHOM | FRIDAY, NOVEMBER 21, 2014
[Google, Process] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
Catering to the unique needs of 5 types of e-commerce shoppers (as identified by the Norman Nielsen Group): Product-focused, browsers, researchers, bargain hunters and one-time shoppers. Being one of the 62% of e-commerce stores that adopted Google’s new ‘Universal Analytics’ between January and July 2014. Download Now.
LEADERSHIP | FRIDAY, NOVEMBER 21, 2014
[Google, Process] Interesting Infographics: The Road to Success through Paid Social Amplification
Is it worth it to use social ads to amplify our message and if so, how effective is it in the lead generation process? Start with Owned media that is tailored to your target audience, structured for maximum readibility and is indepth and well-researched. Google Plus post ads. How can you be heard in all that noise? Reddit Ads.
WRITTENT | THURSDAY, NOVEMBER 20, 2014
[Google, Process] SEO Isn’t Dead: 10 Ways to Use It for Business
As search engines have shifted toward more sophisticated language processing, creating content people love has become absolutely critical. They’ll help you win, regardless of what algorithm updates Google throws at you: 1. Create a Google Local Page. Not every business can sign up for a page on Google places.
THE ROI GUY | TUESDAY, NOVEMBER 18, 2014
[Google, Process] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
'By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision. So what are these insights?
HINGE MARKETING | TUESDAY, NOVEMBER 18, 2014
[Google, Process] 4 Metrics to Track ROI in B2B Online Marketing
You can track prospect interaction and engagement down to individual clicks and page views thanks to tools like Google Analytics, Google Webmaster Tools, and social media monitoring software. Our research shows that 77% of professional firms generate new business leads online. On Google+ or LinkedIn? Impressive, right?
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 18, 2014
[Google, Process] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Google Quality Ratings Guideline (Version 5.0). This document provides instructions on what Google expects search quality evaluators to look for in regards to third-party web content. Software Solutions Used.
EMAGINE B2B BLOG | MONDAY, NOVEMBER 17, 2014
[Google, Process] Why Should Marketers Change To Google Tag Manager?
'Google Tag Manager Is A Tag Management System That Was Developed With The Marketing Person In Mind. With Google Tag Manager, marketers will be able to add, edit or remove marketing and measurement tags without the intervention of webmasters. Well…that statement is mostly true. Just for clarity reasons, “What is a tag?”
CMO ESSENTIALS | MONDAY, NOVEMBER 17, 2014
[Google, Process] How to Achieve the Right Blend of Art and Science for Marketing
It is the creative process that allows us to arrange elements in a way that appeals to people’s senses or emotions. This idea of “artscience” is a concept initiated by David Edwards (professor of Biomedical Engineering at Harvard University and author of “ARTSCIENCE: Creativity in the Post-Google Generation”).
HUBSPOT | FRIDAY, NOVEMBER 14, 2014
[Google, Process] 9 Real-Life Conversion Rate Optimization Tests to Try Yourself
Unless you know they''re happening or want to spend an inordinate amount of time Googling, you''ve got to resort to your imagination to devise new ideas for experiments to run on your website. While I''m sure your imagination is very vivid, we figured we could do some of the research legwork for you. The result? Spoiler: It did.
ENGAGE | WEDNESDAY, NOVEMBER 12, 2014
[Google, Process] Why the Art of Journalism Is All About Science
Google Trends graph for internet in ‘data journalism’. Speaking of deception in data visualization, this Google Trends graph (pictured at the top of this post) would tempt us to think that “data journalism” is a modern concept, borne of the Internet era, a freshly bloomed flower in the field of journalism. Overwhelming, right?
HUBSPOT | WEDNESDAY, NOVEMBER 12, 2014
[Google, Process] 10 Powerful Blogging Hacks for the Efficient Marketer
While it''s not always a walk in the park, I''ve developed some processes and discovered some shortcuts that have made it easier to create quality blog posts at scale. Having a backlog process set up ahead of time -- and continually adding in ideas to that backlog -- is a crucial part of mitigating writer''s block. Like, really hard.
HUBSPOT | TUESDAY, NOVEMBER 11, 2014
[Google, Process] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
What''s the sales process like? Does the structure of the sales process have an impact on the type of salespeople BuzzFeed hires? If there’s a company I’m interested in, I do a ton of research. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Absolutely.
WRITTENT | FRIDAY, NOVEMBER 7, 2014
[Google, Process] 58+ Resources to Master SEO Copywriting
This video explains the formula behind Google and Bing’s search algorithm. Keyword research is the foundation for content that is optimized for search engines. Copyblogger’s Keyword Research Ebooks. true content marketing giant created several eBooks about keyword research. What Is SEO? Section 2: Keywords.
SYNECORE | FRIDAY, NOVEMBER 7, 2014
[Google, Process] 4 Insights from the Web Design Trenches
If you’re going to go through the website redesign process, which is not always a short, painless, or inexpensive one, if you’re going to spend the time and resources on a website redesign, you better hope to get more out of it than a cosmetic facelift. You’re adding another step into the process. Here’s a transcript of our chat.
MARKETING ACTION | FRIDAY, NOVEMBER 7, 2014
[Google, Process] Does Google’s Penguin 3.0 Have a Bite?
'Just a few weeks ago, around October 17, SEO professionals received confirmation that Google was rolling out a much-anticipated algorithm update dubbed “Penguin 3.0.”. To put this into perspective, Google’s clean-up efforts with the first Penguin roll out impacted search results by over 3%; Penguin 3.0 SEO Google penguin SEO tactics
MARKETING ACTION | THURSDAY, NOVEMBER 6, 2014
[Google, Process] 6 Survival Tips for Content Marketing Island
Here is a simple three-step process you can follow to develop a content marketing strategy that will get the senior management team in your camp: 1. In today’s world, there is a plethora of third-party research that you can probably find. Frazzled, unshaven, and increasingly turning to my office football for companionship.
BIZNOLOGY | TUESDAY, NOVEMBER 4, 2014
[Google, Process] Dynamic pricing done automagically
Until now, being competitive demanded doing exhaustive and time-consuming research every hour of every day to see what your hundreds and thousands of competitors were charging, how they were discounting, whether they were charging for shipping (and how much), and when they were having sales (and how much they were cutting). Market Research
MARKETING ACTION | THURSDAY, OCTOBER 30, 2014
[Google, Process] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
With the majority of buyers in full control of their own buying process, much of their research is done – and their minds made up – long before they invite you to take a seat. Forrester reports that typical buyers are 70 to 90 percent of the way through the buying process before they ever agree to engage with a sales person.).
HUBSPOT | WEDNESDAY, OCTOBER 29, 2014
[Google, Process] How to Future-Proof Your Content Marketing Strategy
Some “hot” techniques -- like inherently manipulative keyword stuffing and forum profile linking -- are snuffed out of practice by improvements to the Google algorithms. This success is driven, in large part, by Upworthy’s headlines, which make extensive use of what Carnegie Mellon researcher George Loewenstein termed the “ curiosity gap.”
WRITTENT | WEDNESDAY, OCTOBER 29, 2014
[Google, Process] Anatomy of a Perfect Blog Post
Is it the formatting, the research, the editing, the optimization, or the images? Research indicates that your blog headlines are the most important aspect of your blog. Power it up with fresh statistics and research. Humans are naturally visual creatures, and images are processed 60,000 times faster by the brain than text!
MARKETING ACTION | TUESDAY, OCTOBER 28, 2014
[Google, Process] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. This is a slow process, and it’s only for those looking for long-term success. Prospecting is a non-stop process. Here’s 'OK, I’ll admit it. My bad.). ” Say what? Who
VOICE-BASED MARKETING | WEDNESDAY, OCTOBER 22, 2014
[Google, Process] Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail
There are ways to combat this kind of mobile showrooming: Offer price matching to speed up the sale process and encourage in-store conversion Offer promotions and incentives for making a purchase in-store (receive 10% off your next visit, free 2-year warranty, etc.) It plays a major role in omnichannel retailing. General
WEBBIQUITY | TUESDAY, OCTOBER 21, 2014
[Google, Process] 11 Remarkable Guides to Marketing, Search, and Life
In the process of curating noteworthy content from the industry’s best minds, some posts and articles are discovered which clearly merit recognition, but don’t fit neatly into any online marketing category. ” 13 more of the coolest hidden Google tricks by memeburn. Image credit: salesforce blog.
HUBSPOT | TUESDAY, OCTOBER 21, 2014
[Google, Process] How to Get 100,000 People to Read Your Blog [Free Ebook]
But with the right process and strategy in place, the challenge becomes a little bit easier to tackle. Once you understand who your readers are and what they care about, do some keyword research and determine what it is they''re searching for on Google. 'What does it take to drive 100,000 visitors to your blog? Blogging
VOICE-BASED MARKETING | MONDAY, OCTOBER 20, 2014
[Google, Process] Understanding How to Engage a Growing Anti-Advertising Audience
In this new era, customers actively tune out our messaging and have a number of resources at their fingertips that they are using to proactively conduct research before ever contacting businesses directly. So how do we stay relevant in a process that is dominated by digital research? Meet Me On The Web: The New Buyer Journey.
VERTICAL RESPONSE | WEDNESDAY, OCTOBER 15, 2014
[Google, Process] 10 Reasons Social Logins Could Be a Game Changer
social login allows users to avoid a website’s lengthy registration process by authenticating their identities using one of their existing social network accounts. Here are 10 more benefits: Faster registration process. Social logins cut down on a lengthy or sometimes frustrating registration process for consumers.
HUBSPOT | WEDNESDAY, OCTOBER 15, 2014
[Google, Process] How to Write About Things You Know Nothing About
First, hit up Google and (hear me out) Facebook to perform some general research. If you want to give an extra boost to this step of the research process, you can even put some paid promotion behind your questions so they get more visibility. It probably isn''t too far off in the future.). Ask your sources for quotes.
HUBSPOT | MONDAY, OCTOBER 13, 2014
[Google, Process] How to Write an In-Depth Post in Less Than Two Hours
Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. This is how I write lengthy and well-researched articles in just two hours. While that time frame may not work for everyone, the process definitely can. An Overview of the Process. 1) Google Drive.
HUBSPOT | MONDAY, OCTOBER 13, 2014
[Google, Process] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
CMOs complete 57% of their research before contacting agencies. But in an inbound world where buyers don’t want to be interrupted but rather are the ones initiating interaction with a brand, agencies are realizing they need to offer content marketing services so that buyers find this content when researching a brand. Macro Shift.
HUBSPOT | FRIDAY, OCTOBER 10, 2014
[Google, Process] The Ultimate Guide to Hiring Effective Marketers
It''s better to spend time on hiring now instead of breezing through the process and paying for mistakes later on. Not to mention all the Google algorithm updates !). Now, since I’ve come to the end of the qualities mix, we can move on to the actual hiring process. How can you do this “uncovering” process?
VOICE-BASED MARKETING | THURSDAY, OCTOBER 9, 2014
[Google, Process] Vitals Enhanced Listings Drive 7.5 Times More Calls for Healthcare Providers – And How They Prove It
The next step becomes finding the right physician, clinic, or hospital to visit, and social media has had a huge impact in this process as well. Google reports that 61% of mobile searches result in a phone call. 'It is no secret that healthcare has made a migration towards the Internet. In fact, 2013 revenue growth dropped to 3.9%
HUBSPOT | THURSDAY, OCTOBER 9, 2014
[Google, Process] How to Design Content Remarketing Campaigns That Actually Work
What''s So Awesome About the Google Display Network? At its core, remarketing is the process of tagging your site visitors and targeting them with content after they leave your site, in an effort to reengage them and bring them back to your site. 2) What''s So Awesome About the Google Display Network (GDN)? About Ad Fatigue.
FATHOM | WEDNESDAY, OCTOBER 8, 2014
[Google, Process] Finding the Diamond in the Rough – Driving Qualified Traffic for Niche Markets
billion searches per day in Google. How can you reach and find these people or as I’ll refer to them as, ‘Diamonds in the Rough’, amongst the broad and frequent searches that are out there each day in Google? For example, if the decision buying process involves emotions, use messaging around ‘We’re Here to Help’.
B2B MARKETING INSIDER | WEDNESDAY, OCTOBER 1, 2014
[Google, Process] The 1 Key To Success In Content Marketing (And Life)
mentioned that this key factor has been validated by lots of research. LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. 'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 30, 2014
[Google, Process] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
raced from session to session with my laptop and iPod to jot down notes in Google Drive and tweet my top takeaways. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content? It was an overwhelming experience, for sure.
MARKETING ACTION | TUESDAY, SEPTEMBER 30, 2014
[Google, Process] 6 Strategies to Help You Unify Sales and Marketing Teams
It’s up to the leadership team to create an organization that encourages and promotes collaboration between the sales and marketing organizations very early in the process. This comes from both quantitative and qualitative research into the results. Outline a process and expected results. Train on process.
WEBBIQUITY | TUESDAY, SEPTEMBER 30, 2014
[Google, Process] 26 Awesome Search Engine Marketing Guides
'Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. by WordStream. John A.
HUBSPOT | MONDAY, SEPTEMBER 29, 2014
[Google, Process] How to Create a Content Strategy That Actually Drives Organic Traffic
In this article, I explain the process for creating a content strategy that drives traffic in detail. It starts with audience research, and is built on determining the best form of content, creating a pattern of frequency, tailoring the style to your audience, and focusing on keywords your audience searches for online. Here''s how.
MARKETING ACTION | MONDAY, SEPTEMBER 29, 2014
[Google, Process] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
But sorting through massive numbers of visitors in order to find qualified leads can be a time-consuming process. had done some research in advance of this meeting (because, of course, if you read my post on how to write a good case study , that’s an important step) and I’d visited the CobbleStay site quite a few times. Zut alors! ).
BIZNOLOGY | THURSDAY, SEPTEMBER 25, 2014
[Google, Process] Are your SEO writers lost in Google-land?
'Are your in-house writers lost in Google-land? ” These writers are lost in Google-land. At a minimum, your writers should be trained in keyphrase research, SEO writing and editing principles, and how to create top-converting Titles and meta descriptions. Let them go wild with keyphrase research and review their strategy.
HUBSPOT | WEDNESDAY, SEPTEMBER 24, 2014
[Google, Process] How to Screen for Top-Notch Writers
As such, I''ve screened thousands of writers'' resumes -- and I''ve come up with a process that helps me identify fantastic writers that are great fits for particular subject matters, all while keeping my sanity shuffling through all those applications. Here''s the process I recommend. Does it draw on well-researched examples?
HUBSPOT | WEDNESDAY, SEPTEMBER 24, 2014
[Google, Process] The Essential Guide to Creating an SEO-Friendly Customer Journey
Now, think about where in your buying process the company you bought from made themselves digitally present. If Google was the first place you went to find the product or service you wanted, then you''re a very typical buyer in today''s internet-driven world. Categorized Keyword Research. Was it a plane ticket? pair of sneakers?
BIZNOLOGY | TUESDAY, SEPTEMBER 23, 2014
[Google, Process] Mizuno running long tail outreach marketing case study
If anyone online at the time was writing about their fledgling (or decades-long) running career, we would collect their blogs into a list and then get my research team to explore their blogs for contact info, namely first name and email address. 'The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today.
HUBSPOT | FRIDAY, SEPTEMBER 19, 2014
[Google, Process] Welcome to the New Sales Process: How to Let Content Do the Selling
Thankfully, those days are over and consumers are taking charge of the sales process. And for both B2B and B2C industries, content is holding their hands through the process. With a few key phrases and a Google search bar, they can become instant experts on a product or service without spending a dime. 3) It establishes trust.
HUBSPOT | WEDNESDAY, SEPTEMBER 17, 2014
[Google, Process] How to Launch and Grow a Business Blog From Scratch [SlideShare]
spent days Googling "how to launch a new blog." My manager, Brian Balfour , had perfected the art of audience research. But the most important thing I learned throughout this entire process was that it should not be this hard to learn how to launch and grow a blog. Wrong. Just start writing!". Ummm about what? Yeah duh.
KOMARKETING ASSOCIATES | TUESDAY, SEPTEMBER 16, 2014
[Google, Process] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. Google claims that 90% of consumers move between devices before accomplishing a (purchasing) goal, so it’s important to reach customers on all the platforms they are frequenting. to 10.1
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 16, 2014
[Google, Process] My 4-Step Process to Marketing Research for Content Creation
When I’m writing a new piece of content for AG, I go through a specific process. Every Friday, there’s a new deadline: Research done, Outline done, Rough Draft done, Final Draft done, and Design done. Let’s talk about the first process in my content marketing efforts: research. hesitate to call this marketing research.
WEBBIQUITY | TUESDAY, SEPTEMBER 16, 2014
[Google, Process] 19 Excellent Guides to SEO Link Building
'Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. Peter Da Vanzo serves up an entertaining rant on link disavowing, recovering from Google penalties (or not), and “link paranoia.” Image credit: SEO Book. ”).
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 15, 2014
[Google, Process] Why Content is the New Sales Call
When Google came out with their Zero Moment of Truth reports, there was a lot of highly compelling data points that made CEOs, CMOs and sales heads have to stop and reconsider almost everything they are doing; at least as it pertains to marketing. • 10.4 Pieces of Information in the Buyer’s Journey Prior to Purchase.
B2B MARKETING INSIDER | MONDAY, SEPTEMBER 15, 2014
[Google, Process] Is Content Marketing A Sustainable Marketing Strategy?
In my research, I found that Roman historian Seneca thought there was too much crappy information in his world for people to handle. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The panelists were Mark Schaefer and Marcus Sheridan.
SYNECORE | FRIDAY, SEPTEMBER 12, 2014
[Google, Process] Apple Anoints NFC Mobile Payments: Now People Will Finally Use It
After years of patiently sitting on the sidelines of NFC, Apple’s recent entry into the mobile contactless payments space reminded me of the title of a half-written blog I was never able to bring myself to finish: “Google Wallet – Great Idea, So Why Isn’t Anyone Using It?” Case Study in Failure: Google Wallet. Why is that? Cry “Havoc!”
HUBSPOT | FRIDAY, SEPTEMBER 12, 2014
[Google, Process] The Essential Pre-Conference Packing and Preparation List
If you''re venturing into unfamiliar territory, bring a map of the area -- or use Google Maps to orient yourself. Research attendees that are going to the conference you would love to meet. It gives you time to set up meetings, research, and prepare. Research the process beforehand so you know: Where registration is located.
WEBBIQUITY | TUESDAY, SEPTEMBER 9, 2014
[Google, Process] The Real Roadblock to Social Business Success
Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. Social media amplification is like any other business process: test, measure, improve, repeat. But it’s jarring to still come across such reports today. marketing and HR).
SAZBEAN | THURSDAY, SEPTEMBER 4, 2014
[Google, Process] How and Why to Get Started with Video Advertising
Sales of magazines have plummeted in recent years, notes a study by the Pew Research Center. Google heard your moans and built an empire catering to those who want to find something on the Internet. Once again, Google struck back, warning developers to stop and applying new policies to the situation, notes Julian Evans.
SYNECORE | THURSDAY, SEPTEMBER 4, 2014
[Google, Process] How IBM Used Inbound Marketing to Thrive in the Digital Age
They now have an alternative method of discovering and researching brands, of learning about and buying products and services: inbound marketing. He cited the fact that 96% of IT buyers were using search throughout the buying process. With its focus on the customer experience, inbound represents an evolutionary approach to marketing.
BIZNOLOGY | TUESDAY, SEPTEMBER 2, 2014
[Google, Process] Google is a lying liar that lies
The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 2, 2014
[Google, Process] 10 things you need to know NOW about OmniChannel Marketing
Add to that a study by Retail Systems Research indicating that 47% of retailers surveyed indicate that multi-channel customers are significantly more profitable than single channel customers – a rise from 38% in 2012 and a sharp rise from 28% in 2009. The second digital layer emerged just a few years later and was enabled by Google.
BIZNOLOGY | FRIDAY, AUGUST 29, 2014
[Google, Process] Location-Based Targeting – what does it really mean for marketers?
Similar endeavors from Google and Samsung are also under development, with the end goal being to provide convenience and streamlining to the health maintenance and care process. Local Marketing Market Research Mobile Marketing consumer privacy location based targeting location-based marketing mobile marketing
HINGE MARKETING | THURSDAY, AUGUST 28, 2014
[Google, Process] Why You Still Need a Content Marketing Strategy for B2G
While winning companies have mastered the processes and nuances of government contracting, the barrier to entry has begun to shift, requiring contractors to do more than they have in the past. Settle on an overall theme, conduct some keyword research, then start to build out an editorial calendar of content that you can write on the topics.
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 26, 2014
[Google, Process] 20+ Metrics for Measuring B2B SEO Performance
Now pulled through Google Webmaster Tools search query reports. If you’ve connected your Webmaster Tools account with Google Analytics, this information is still accessible to evaluate non-branded versus branded keyword percentages. Inbound links researched, requested, and acquired (high quality given priority, of course).
VOICE-BASED MARKETING | TUESDAY, AUGUST 26, 2014
[Google, Process] Best Practices and Tools for Retargeting Campaigns in the B2B Space
As your prospects conduct their online research and compare your offering to that of your competitors, you can stay in front of them even as they research other companies through retargeting. We discuss below the pros and cons of a few different vendors including AdRoll, Google Remarketing, Facebook, and Twitter. AdRoll.
THE FORWARD OBSERVER | MONDAY, AUGUST 25, 2014
[Google, Process] Why Website Optimization Trumps Search Engine Optimization
According to Wikipedia “ Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine''s "natural" or un-paid ("organic") search results.”. With over 200 ranking algorithms in Google’s system, it’s easy for the practice of SEO to get wrapped up in the details. Wendy Piersall.
HUBSPOT | MONDAY, AUGUST 25, 2014
[Google, Process] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
We’ve processed all that data below to give you a better idea which platforms are driving the best results, which publications are receiving the lion''s share of social traffic, and what types of content perform the best. Google+ was not ranked.). Pinterest saw nearly 79 million shares, while Google+ garnered 115 million.
HUBSPOT | MONDAY, AUGUST 25, 2014
[Google, Process] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
Plus, Google and other search engines know when you''ve added another page to your site, and it lets them know your website is active and they should be crawling it frequently to see what new content they might rank. This process is called content mapping , and it''s a very important step in creating content. Which needs the most work?
FATHOM | THURSDAY, AUGUST 21, 2014
[Google, Process] In Healthcare, You Are Your Keywords
This selection process is both an art and a science–and when used correctly, keywords can overwhelmingly improve your hospital website’s online presence. Your sense of empathy plays a critical role in this first step: if you were seeking out a certain procedure or researching a certain disease, what keywords would you search?
MARKETING ACTION | THURSDAY, AUGUST 21, 2014
[Google, Process] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
That’s why it’s important to take the time to research your options in advance. Before you even get started in the process of evaluating vendors: Take a long look at your own organization and your existing marketing processes; what do you want to do more? Would it make existing processes better? Better? Cultural Fit.
HUBSPOT | WEDNESDAY, AUGUST 20, 2014
[Google, Process] How We Buy vs. How We Date: They're More Similar Than You Think
Shopping vs. Dating: How the Modern Sales Process Compares to the Four Stages of Dating. Attraction: What a person feels for you when they’ve done their research to find out you have relationship potential. Candidates typically emerge using an online- and offline-research combo. am now in love with you. Wanna tie the knot?”
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 19, 2014
[Google, Process] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
2) How do you keep your content process organized/streamlined? Evernote, Wunderlust, Google Spreadsheets) to record ideas, create milestones, etc. b) Sometimes: Keyword research is a component of our content strategy, but we also create assets to drive awareness via social and reach key individuals. Have fun! b) Of course!
VOICE-BASED MARKETING | TUESDAY, AUGUST 19, 2014
[Google, Process] Outstanding Technology: Ifbyphone Is a Finalist in the ITA CityLIGHTS Awards!
There are multiple categories in which winners can be honored, including the Outstanding Technology Development Award, presented to the company or organization that utilizes or developed a technology tool, process or service that made a substantial improvement on business metrics. And Call Tracking Google Analytics Integrations
HINGE MARKETING | TUESDAY, AUGUST 19, 2014
[Google, Process] Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy
trillion searches Google reigned in last year. We know from our own research that 80% of people who buy professional services will go online to educate themselves before they will take any other action. Most suitable content : white papers or very technical journals, signature research reports, ebooks. On Google+ or LinkedIn?
FATHOM | MONDAY, AUGUST 18, 2014
[Google, Process] Health Systems’ New Best Friend: Google AdWords Review Extensions
Therefore, prospective patients and caregivers research which hospital is best for them before making a decision as to where they will seek treatment. Introducing… Google AdWords Review Extensions ! In addition, according to Google’s internal studies of their advertisers; they see an increase of 10% in click-through rates!
SYNECORE | MONDAY, AUGUST 18, 2014
[Google, Process] The 4 Basic Elements of Inbound Marketing
Whether you hire an agency or undergo the process on your own, here are the 4 main goals of inbound and the associated services that you can expect to find in a solid inbound marketing plan. Perhaps you’ve seen some ads in the paper, or on television, but you’re the kind of person who does their research, so you turn to the trusty Google.
THE FORWARD OBSERVER | FRIDAY, AUGUST 15, 2014
[Google, Process] How To Get Super Smart On Keyword Research In One Hour
'Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Of all the aspects of Internet marketing, keyword research remains the most mysterious and least understood. Keyword research can be fairly technical and confusing. The top five keyword research tools are reviewed.
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 14, 2014
[Google, Process] 10 Questions to ask in a B2B Content Marketing Questionnaire
To assist with this process and give our content strategy a solid foundation to be built upon, we ask our clients to fill out a brief questionnaire that provides critical information pertaining to their organization and industry. 12 Questions to Ask When Performing SEO Keyword Research. Identify the audience and write to their needs.
HUBSPOT | SATURDAY, AUGUST 9, 2014
[Google, Process] How Marketing and Sales Can Work Together to Close More Leads
Sales no longer controls the flow of information in the buying process -- the customer does. If customers have a question about a product or service, they can Google their answer and receive it instantly, privately, and from a variety of sources. Not a dreamed up process that Marketing wants the prospect to use … the real thing.
BIZNOLOGY | FRIDAY, AUGUST 8, 2014
[Google, Process] Social Business Reality Check: the elusive executive support
Go ahead and google it: almost every list covering key success factors for a social business strategy will have something along the lines of securing executive support. But as theories get developed, they also go through a process of hits and misses. It’s a no-brainer, isn’t it? Why is that happening?
HUBSPOT | FRIDAY, AUGUST 8, 2014
[Google, Process] You���re Taking These Marketing Maxims Way Too Literally
” HubSpot gave you “19 Reasons You Should Include Visual Content in Your Marketing” with statistics including: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. am saying: People are going to research your products and services by reading.
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 7, 2014
[Google, Process] Optimize Your LinkedIn Profile With These 10 Key Elements
'In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot). Good Examples.
HINGE MARKETING | FRIDAY, AUGUST 1, 2014
[Google, Process] 5 Ways Your Professional Services Firm Can Start Using Online Video Today
They are a great forum for answering industry questions or giving a step-by-step instruction on how a process works. Google Hangouts. B2B companies are using Google Hangouts more and more to connect with their audiences. In addition, you can choose to record your Google Hangout sessions. Not convinced? Flipagram.
HUBSPOT | FRIDAY, AUGUST 1, 2014
[Google, Process] Facebook, OkCupid, and the Ethics of Online Social Experiments
Or Google, Yahoo, or LinkedIn," wrote Josh Costine for TechCrunch. One could argue that online social networking research simply can''t be conducted reasonably if consent is needed from every potential participant. We''re All Part of These Experiments. Guess what, everybody," wrote Rudder. That''s how websites work.". Or Twitter.
MARKETING ACTION | FRIDAY, AUGUST 1, 2014
[Google, Process] A Keyword Primer: Finding and Using Keywords Effectively
Based on research. You could, for example, survey your own best customers to ask what keywords they would use to find your website, or products like yours, and cross those results on your other research. On the surface the process of choosing the best keywords may seem elementary. What Are Keywords? Keyword Definitions.