Smashmouth Marketing

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@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

Research the prospect on LinkedIn, Google, Social Sites. Gather these inbound leads, then follow the process above, and your ROI will go through the roof. It streamlines the process. Use tools such as HubSpot, your CRM, or other tracking systems to know how your company has interracted with the prospect in the past.

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Sales 2.0 Conference - Top 20 Tweets

Smashmouth Marketing

PelinT : Just found out only 4-6 pct of advertisers spend more than 5K/mo on Google! gerhard20 : HP is endorsing Barry Rhein's curiosity selling process #sales20. gerhard20 : HP is endorsing Barry Rhein's curiosity selling process #sales20. Sales20Conf : What about sales & marketing sharing compensation plans.

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Sales 2.0 Conference - Top 20 Tweets

Smashmouth Marketing

damphoux : @leemlevitt uses LinkedIn to search for Quality leads, not Quantity - hearing it again #sales20 PelinT : Just found out only 4-6 pct of advertisers spend more than 5K/mo on Google! sales20 Sales20Conf : What about sales & marketing sharing compensation plans. sounds like a tweetup! sounds like a tweetup!

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Chris Brogan: "Empower the Users" (Prospects)

Smashmouth Marketing

The lead process used to be “beat people with information until your sales person closes them.” Prospects would rather google up a solution and issue a PO than be called on by sales people. That, by the way is the nugget of this whole piece.). Now, it’s a little bit more about relationships with products and companies.

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Chris Brogan: "Empower the Users" (Prospects)

Smashmouth Marketing

The lead process used to be “beat people with information until your sales person closes them.” Prospects would rather google up a solution and issue a PO than be called on by sales people. That, by the way is the nugget of this whole piece.) Now, it’s a little bit more about relationships with products and companies. Great post Chris.

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B2B Marketing and Sales Books: What's On Your Summer Reading List?

Smashmouth Marketing

Inbound Marketing : Get Found Using Google, Social Media, and Blogs - Written by the founders of HubSpot, Brian Halligan and Dharmesh Shah, Inbound Marketing delivers on its promise to get your organization found. Jill is a master saleswoman, and she artfully delivers a message to improve the sales processes of her readers.

B2B Sales 100
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Lead Generation Tips - Make your Social Media Presence Known

Smashmouth Marketing

Google Reader - still the easiest RSS reader going. During the process, I usually digg or stumble a few articles as well. HootSuite - been using this since I uninstalled tweetdeck for locking up my system every day. I've got it all decked out with columns, tabs, subjects, friends, you name it. Comment on a few relevant articles.