Marketing Interactions

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Content-Driven Conversations: The Future of B2B Engagement

Marketing Interactions

Buyers say there’s too much content and much of it is too hard for them to understand, delaying their buying process, and often their decisions. Google has trained buyers to hit the back button when the search result clicked on doesn’t yield the right content. Nothing seems relevant to you.

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B2B Nurturing for Net New vs. Existing Customers

Marketing Interactions

Nurturing is the story that supports the journey of buying across the entirety of the change process. Google is only a browser tab away. It’s continuous. It’s not just a quarterly program based on a theme that changes next quarter. B2B Nurturing Programs Let Your Audience Drive.

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A Review of B2B Content Operations Strategy Benchmarks

Marketing Interactions

But, you’ll also gain an understanding of what’s important at each stage of the buying process, thereby improving your approach to customer experience and journey management. Oh, I have logins to the systems, Google Docs, Slack, and Chatter. Visibility or, more frustrating, the lack of it, strikes home with me.