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5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending


To effectively leverage PPC for ecommerce, we've compiled list of frequently asked questions to help you generate better results from ecommerce PPC spending. 1. Max Bid: How much should I spend per click? Like most PPC publishers, Google AdWords offers the opportunity to precisely manage the maximum amount that you want to pay per click. Photo Credit: Horia Varlan.

Get your CEO to say Y-E-S to SEO


It seems your CEO has heard that your #1 competitor ranks ahead of you on Google. If your CEO comes from a marketing background, speak in terms of brand metrics or return on advertising spending (ROAS). CEOs worry about the market share, the bottom line or share price. Otherwise, why should the CEO want to spend the money? Image by oooh.oooh via Flickr.