Biznology

APRIL 3, 2018

The reason you’re so accomplished is that you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. Folks are already talking about you online — or soon will, gladly and badly.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

DECEMBER 4, 2014

For instance, one company I worked with had an old “SEO copywriting 101″ PowerPoint that talked about keyphrase density and blasting press releases to thousands of sites. This tasty tidbit of misinformation stems from Google being much “smarter” than it used to be. Yes, press releases are still important.

Copywriting 80

Copywriting SEO Press High Quality Lead 80

Biznology

NOVEMBER 14, 2016

A Google search on that phrase turns up 7 million results, and the term has become a staple of press releases and corporate collateral. It’s not that BPR was a bad idea; rather, few organizations are capable of the kind of massive change it demanded. Corporate structure resists transformation change.

Digital Transformation 80

Digital Transformation Work Management Marketing Management Budget Programs 80

Biznology

FEBRUARY 4, 2013

If SEO is seen not as a well-kept secret by the few SEO consultants , but as a vital skill for everyone, organizations will be much more effective in producing findable content for the target audience, especially in the age of Google Panda. In the age of Google Penguin, this can’t be an artificial process performed by SEO consultants.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Biznology

JUNE 11, 2020

After the Medieval Plague, Gutenberg invented his press, and a Renaissance rapidly evolved. Additionally, Zoom has tons of competitors including new offerings from Facebook, Microsoft, Google, and Slack. Since then, Twitter, Google , Facebook , Microsoft, and Salesforce have all announced permanent work-at-home programs.

Startups 104

Startups Mobile Marketing Paid Search Agency Press 104

Biznology

APRIL 10, 2014

When the Associated Press told editors at the American Copy Editors Society conference that it was removing the distinction between “more than” and “over” from its style guidelines, there was an audible gasp in the room. Content Marketing Associated Press Chicago Sun-Times Digital native marketing Media' We can’t seem to stop it.

Marketing Analytics Tools 80

Marketing Analytics Tools Press Ethics Distribution 80

Biznology

NOVEMBER 14, 2012

In today’s 24-hour news cycle, crisis response is essential to every company’s communications strategy; however, after all the dust settles and it looks like you’re in the clear, what happens when all of the negative press finds its way onto Internet search? Thanks to all of our sponsors:

Webinar Metrics 80

Webinar Metrics Press Internet Marketing Google 80

Biznology

JUNE 28, 2013

Press Releases. Investing in a monthly press release and distribution can help you achieve greater visibility in a few ways. You can opt for pay-per-click ads on Google and other search engines, or pay for banner ads on niche sites. Focus on the tools and tactics that will maximize the return on your investment.

Paid Content 80

Paid Content Spending SMB Budget Programs 80

Biznology

JANUARY 25, 2017

How do I build content to meet their most pressing needs? If there are 100 pressing questions for which your target audiences need answers, chances are, you have 10,000 pieces of content that answer those questions. All this does is confuse your audience, and the bots that serve them, principally Google.

Campaigns 80

Campaigns Terms and Conditions Lead Scoring Lead Ranking 80

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Hundreds of people had some part to play in building the assets, sites, press releases, and blog posts.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JUNE 30, 2014

Nowadays, the bad guys hire the best copywriters and designers so that even professionals would be hard-pressed to tell the fake from the real. They can go to your website by directly typing your URL or by Googling, and you can provide an area on your home page that lets them log in and carry out whatever action is required–safely.

Phishing 80

Phishing Copywriting Internet Marketing Press 80

Biznology

SEPTEMBER 28, 2016

You may have read that Google will be there for your rescue , with its promising post-quantum cryptography currently being tested in Chrome, which would be immune to the power of quantum computers. John Hamre, United States Deputy Secretary of Defense.

Press 80

Press Activities Google Personalization 80

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” Trying GroupHigh for blogger outreach campaigns. My expertise, however, is online community outreach and engagement.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

JULY 16, 2013

The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo! know about you.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

NOVEMBER 9, 2017

Pressed for time, they left the field blank. We get keyword data from Google , and we organize it into topics for our topic taxonomy. We recently audited the pages for Subject and found that 70 percent of all pages had the “null” Subject value. We also can arrange keywords by business unit, brands, and products.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

JANUARY 28, 2015

If the only reason you’re producing blog content is for Google positions, know that you’re blogging for the wrong reasons. But if your blog is filled with press releases, case studies, and testimonials–and no other real content–your readers are going to tune out. Nor is there such a thing as keyphrase density.

Copywriting 80

Copywriting SEO Blogger Case Study 80

Biznology

SEPTEMBER 15, 2016

It’s not enough to code your pages as Accelerated Mobile Pages (AMP) , per Google’s specs. Adaptive content isn’t the only reason to do structured content, but it is the most pressing. As Google’s graph from a couple of years ago shows, mobile users are quickly becoming the primary users of digital content.

Buying Cycle 80

Buying Cycle Merchandising Peer-to-peer Content 80

Biznology

SEPTEMBER 11, 2013

In almost all cases, it’s because they employ skilled media relations professionals who know how to craft press releases and pitches, schmooze with journalists, provide information and graphics that journalists can use to supplement their stories, and maintain positive relationships over time to ensure future coverage.

Media 80

Media PR Public Relations Press 80

Biznology

MARCH 16, 2012

In light of all the brouhaha over Google’s supposed changes to how they do search that the Wall Street Journal published yesterday it’s rather interesting that one of the new faces of search, Apple’s Siri, is in the headlines as well. Just, ironically enough, Google the term Siri lawsuit and see. Image via CrunchBase.

Advertisements 80

Advertisements Advertising Ethics Google 80

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Look for it late next year from IBM Press. Image via CrunchBase.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Biznology

JANUARY 13, 2012

Score one for Google that many have forgotten!). Google is the same way. like Google has on many fronts, thus their foray into social) Personally, I don’t think Facebook has the chops to compete in a place where they are not the top dog. Heck, maybe Google+ or options like Path will cut into Facebook’s dominance.

iCrossing 80

iCrossing Facebook First-Mover Advantage Burn Rate 80

Biznology

JUNE 30, 2015

When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+. Why do you need it? Makes sense, right? HootSuite.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

JANUARY 11, 2016

If several friends from my high school search for my name in Google, LinkedIn, or Facebook, “the machine” can infer that we share something in common, even if I rarely use any of those tools. If they have been successful for decades and no major bad press came to our attention, it probably meant that they were reliable enough.

Privacy 80

Privacy Startups Amazon Barriers 80

Biznology

DECEMBER 18, 2013

Digital Divide (Photo credit: Free Press Pics). Those who can “speak” the language of Google, Twitter, Facebook, Netflix, gaming, and mobile apps can get so much more out of it than users who just know the basics. Internet Marketing Slider Digital divide Digital native early adopter Facebook Google non-adopter twitter'

Peer-to-peer 80

Peer-to-peer Internet Marketing Twitter Broadcasting 80

Biznology

OCTOBER 4, 2012

That was until I read the second edition of Vanessa Fox’s Marketing in the Age of Google. Fox, who ran Google Webmaster Central before becoming an independent author and speaker, emphasizes using keyword data in every phase of the marketing, advertising, and communications lifecycle. Cultural Issues.

Keywords 80

Keywords Allocation Paid Search Agency Adwords 80

Biznology

SEPTEMBER 14, 2012

These selected keywords are also used within blog posts, articles, press releases, blog comments, online profiles, and social media posts which are created to build relevant inbound links and generate traffic to the site. Google offers a great keyword tool that is free to use.

Keywords 80

Keywords SEO Long Tail Marketing Amazon 80

Biznology

MAY 11, 2016

If you’re running image PR campaigns, sponsoring local events, hosting giveaways/contests, distributing press releases, etc. In fact, Google uses links within their search algorithm because links are such a strong signal, and have been since before Google existed.

Trust Marketing 80

Trust Marketing Multi-Channel Word of Mouth Paid Search Agency 80

Biznology

OCTOBER 30, 2012

However, Google is often the first impression anyone gets when they’re introduced to your brand online. The content can be created by your PR team or by a third party, be it a journalist, a blog, a press release, an interview, or as a resource to the mainstream media. And for some, it is.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

DECEMBER 13, 2011

If you think that Social Networking and Social Media is about apps and sites and smart phones and Twitter and Facebook and Google+, then you need to get past that and remember that it’s about people. People should always write as though going to press and being printed on paper instead of just assuming you can always edit it later.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

NOVEMBER 19, 2010

There is Google, Facebook, Groupon, foursquare, Gowalla, Yahoo, Bing, Yelp, IYP, YellowBook, Merchant Circle, InsiderPages etc, etc., With Google hovering near 70% of the total search market and having arguably the more sophisticated Internet user as their "customer," should all the effort go there? by Frank Reed.

SMB 80

SMB Internet Marketing Work Management Google 80

Biznology

OCTOBER 26, 2011

You’d be hard-pressed to find any one- or two-word names where someone hasn’t staked their claim to the domains. Google doesn’t automatically repatriate trademarks used within user names, but if someone is trying to fool people into believing that the account is from the official brand organization, they take action.

Domain 80

Domain Privacy Policies Paid Search Agency Terms and Conditions 80

Biznology

JANUARY 26, 2011

First, it was Google. The reasoning always went that some stories are so unfair that it is best "not to dignify them with a comment," the idea being that responding to the spurious charges just "kept the story alive" in the press. Google can turn up any story on you, even years later. I know that responding is scary.

Public Relations 80

Public Relations PR Wikipedia Press 80

Biznology

JANUARY 9, 2014

If you’re starting to outgrow Google alerts, it may be time to invest in Mention – a tool which allows real-time monitoring of any keyword, from industry terms to your brand’s name. Google Alerts. If we had to select just one option from these outreach tools that every blogger needs, it would be Google Alerts. Little Bird.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

FEBRUARY 5, 2013

Most companies do a pretty good job of posting all their wins, news, press, and announcements onto their site. “Who would want to share my press release to social media?” So, put them in now, as acquired on your Google AdWords account, and then try some experiments over the course of the year. ” you ask?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

AUGUST 14, 2012

The reason you’re so accomplished is because you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Biznology

JULY 10, 2015

You should choose the tools that help you become the most effective with your social media marketing and press relations. If you only use Facebook for your primary social channel, combining Facebook Insights with Google Analytics is a great free way to see how this social channel is working for your company.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

SEPTEMBER 9, 2011

Arrington played the press like a fiddle during the period that he started a venture (with some of AOL’s money) and was rumored to be let go when he wrote a post on TechCrunch explaining to her highness, Arianna, that it was either editorial independence for TC or he would like to buy it back.

Class 80

Class Internet Marketing Blogger Press 80