Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. What are brand safety tools?

Paid Content 128

Paid Content Tools Brand Identity Branding 128

KoMarketing Associates

MAY 13, 2020

“Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

seo.co

APRIL 29, 2022

If you boil down Google’s Ranking Factors, it’s just math. And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. The list below contains the top 200 Spearman correlated Google ranking factors. How to Read This Guide.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Webbiquity

NOVEMBER 16, 2021

Although there are a number of marketing dashboard tools out there, reporting marketing results is still a painful process. Some tools are easy to use but very limited in scope. You could be writing a proposal and you want to check out another client’s performance; you spin it up there all without leaving Google.

Paid Search Agency 252

Paid Search Agency Enterprise Management Work Management Marketing Management 252

KoMarketing Associates

JULY 1, 2014

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? What is a “Paid Link”?

Link Building 120

Link Building Paid Content Google Video Marketing 120

Webbiquity

MAY 17, 2016

There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development. 4 Best Content Planning Tools. Google Review Count: 1,190,000. Google Review Count: 715,000. 1) Google Scholar.

Planning 145

Planning Research Tools Sample 145

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Top Research Tools for B2B Sales Reps 1. Check it out!

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Martech

AUGUST 11, 2021

But there’s a newer category of solutions on the horizon which holds out hope — tools which I’m truly astounded at the possibilities IPaaS can bring to the marketing ecosystem. Google updates policies on targeting minors . SafeSearch will be automatically turned on for those under 18 using Google Search.

Google 115

Google Marketing Automation Services Work Management Marketing Management 115

KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Tools for Topic Generation. Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google. Tools for Writing. Hemingway App.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Martech Advisor

JANUARY 21, 2020

If you’re looking to implement structured data on your website, be sure to check out these five structured data testing tools for 2020. Schema.org is a ubiquitous structured data markup format introduced by Google, Yahoo!, Let's look at the top five structured data testing tools you can use in 2020.

Tools 81

Tools Best Practices Paid Search Agency Validation 81

KoMarketing Associates

JULY 19, 2016

However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool. Google Search Console. Google Trends.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. More than a million pageviews for this 1st of 2 top Hubspot presentations.

Best Practices 100

Best Practices Click Fraud Work Management Marketing Management 100

Hubspot

JUNE 11, 2020

A strategy is only as good as its tools. The challenge isn't creating a strategy, but rather, finding the perfect tools to help you manage and work through your plan. Here's a list of analytics tools that will help you measure the impact of your content marketing. Google Analytics. Content Marketing Analytics.

Analytics 101

Analytics Work Management Planning Tools 101

Webbiquity

MARCH 28, 2023

Look at this anagram solving tool from UnscrambleX. Pumble then also does a great job of plugging their own product, another chat app, and presenting it as an alternative to these more popular solutions. Your audience expects it, Google loves it, and your competitors are already producing it.

Top of Funnel 304

Top of Funnel Marketing Strategy Marketing & Strategy Planning 304

Convince & Convert

JULY 3, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. No slaving over list creation (Twitter), or slogging through the mine field of clicks and sketchy instructions for creating your own groups (Facebook).

Google 166

Google Lead Scoring Lead Ranking PageRank 166

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Anyword

SEPTEMBER 29, 2021

AI Copywriting Tools. The smart marketer knows that they must be present on as many platforms as possible with content that is relevant to a particular audience. Top corporations like Facebook, Twitter, Starbucks, Slack, and Lyft have incorporated chatbot technologies extensively. Programmatic Advertising. Email Marketing.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Convince & Convert

JULY 3, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. No slaving over list creation (Twitter), or slogging through the mine field of clicks and sketchy instructions for creating your own groups (Facebook).

Google 147

Google Lead Scoring Lead Ranking PageRank 147

Webbiquity

MARCH 31, 2022

Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers. That means your website isn’t just competing with other websites for search results—it’s also competing with Amazon products and Google listings. Influencer marketing is a bigger deal than you realize.

Marketing Budget 285

Marketing Budget Enterprise Management Work Management Sales Management 285

Marketing Insider Group

OCTOBER 5, 2015

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. But here’s the problem: there are a TON of tools out there (and more being introduced everyday). Sales Tools. Data/Analytics Tools.

Startups 100

Startups Tools Best Practices Word of Mouth 100

Moz

DECEMBER 20, 2020

There are a huge number of ways you can track conversions in Google Analytics, and a huge number of ways to screw it up. We’ll cover: Some useful tools Things to check — how might users be accidentally converting? Useful tools. The tools below will help you with some of the checks in this post. Google Tag Manager preview.

Analytics 79

Analytics Conversion Google CMS Development 79

Hubspot

JUNE 5, 2019

If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. While Google Ads offers a popular PPC feature, Bing's has unique advantages that distinguish itself from the search engine giant.

PPC 77

PPC Paid Content Cost Per Click Paid Search Agency 77

Stevens & Tate

MARCH 31, 2024

Noteworthy Marketing Trends and News Google’s Update and Latest Changes In its ongoing quest to enhance user experience and maintain the integrity of its search platform, Google unveiled an important core update in March 2024. These changes mean marketers and SEO experts need to rethink how they do things online. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Convince & Convert

DECEMBER 30, 2011

Since I originally published this post, you’re seeing Google do a lot of the things I predicted. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Thanks for the traffic! – Jay).

Google 149

Google Lead Scoring Lead Ranking PageRank 149

Envy

FEBRUARY 21, 2022

What happens when you encounter a problem, such as when you’re unable to build the report that you so badly want, and need to use an external tool, such as Google Sheets? Jumping between tabs and many slides during a presentation isn’t the ideal way of presenting your data.

Hubspot 116

Hubspot Features Press Marketing Report 116

EMagine B2B Blog

APRIL 22, 2019

This year, we already experienced a broad core algorithm by Google and more are sure to come as the year unfolds. In this blog post I will cover: What are Google Quality Raters’? Understanding Google’s Quality Rater Guidelines. Google Quality Raters, What Do They Do? What is E-A-T? How to Improve E-A-T.

Guidelines 87

Guidelines Google SEO Marketing & Strategy 87

Buffer

JANUARY 4, 2023

Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. Meet ChatGPT.

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses. Google Analytics.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. Starting out, there are several tools available for free. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. For example, you might find your competitor gets consistently get good reviews on Google about their customer service. What is competitive monitoring?

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Optinmonster

AUGUST 23, 2023

Longer articles tend to rank better, but Google emphasizes content usefulness over length. The most requested are Microsoft Office, PowerPoint, and Google Analytics. Familiarity with standard office and analytics tools is essential for senior positions. Microsoft Office, PowerPoint, and Google Analytics are the most requested.

Statistics 77

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 77

ClearVoice

MARCH 26, 2024

Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52