KoMarketing Associates

JUNE 25, 2020

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Enter Google Search Console’s Search Performance Report. Keyword Theme Visibility.

Google 257

Google CTR Landing Pages Keywords 257

Webbiquity

DECEMBER 27, 2023

With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. Understanding the Rise of Voice Search The expanding use of voice search , particularly for local search, makes understanding and optimizing for it essential.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

Valasys

SEPTEMBER 29, 2022

You must have noticed these sentences when your favourite search engine answers your queries. When you search for something on the web, how do you think it gives you the desired results? Web indexing refers to the process where a search engine adds the content of the web to its index. “This took just 0.8

Work Management 52

Work Management Content Marketing Management Internet Marketing 52

Marketing Insider Group

APRIL 2, 2024

Now, what good is all that speed and style if the engine’s not working right or it’s missing a wheel? It lays down a solid foundation in a world where first impressions are made in milliseconds, and search engine rankings can make or break your online presence. Website Crawling and Indexing Google handles over 3.5

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Search Engine Journal

DECEMBER 1, 2022

Google continues to evolve how users search and how data is presented. Here are surprising ways Google is changing what it means to search. The post A New Era Of Google Search: What It Means For SEO appeared first on Search Engine Journal.

SEO 131

SEO Google 131

Contently

FEBRUARY 8, 2023

Fortunately, Google Trends is a free tool to help solve these challenges. Peeking into keyword search is a great way to get on-the-money content ideas, giving you insights about what readers want to know. To discover other related keywords that audiences use in search, look under “Related Topics and Queries.”

Marketing AI 173

Marketing AI Trends Google SEO 173

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. It is an excellent tool for companies interested in local search.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. It is an excellent tool for companies interested in local search.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

KoMarketing Associates

MARCH 17, 2015

One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google.

Paid Content 120

Paid Content Search Marketing Paid Search Agency B2B Marketing 120

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

Brightedge

APRIL 8, 2024

This has been an exciting past month in Generative AI and Search! Our Generative Parser™ does more than just delineate the intersections between SGE and Perplexity; it also highlights key focus areas for digital marketers aiming to boost referral traffic and develop robust strategies for generative search engine optimization.

Google 52

Google Allocation User-Generated Content Display 52

KoMarketing Associates

MAY 13, 2020

“Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Features 165

Features Google B2B Marketing Top of Funnel 165

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google. Know your strengths.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. However, searching for current content ideas can be time-consuming. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. You’d surely appreciate any shortcuts you can find.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Go Beyond SEO

FEBRUARY 13, 2023

“Google it!” A staple in the cultural zeitgeist, we are all very familiar with Google as consumers. From a business standpoint, the importance of a Google My Business Profile cannot be understated. You may be curious why it’s important to have a Google My Business profile. What is a Google My Business profile?

Ideal Customer Profiles 78

Ideal Customer Profiles Profiling Google Business 78

Go Beyond SEO

FEBRUARY 13, 2023

“Google it!” A staple in the cultural zeitgeist, we are all very familiar with Google as consumers. From a business standpoint, the importance of a Google My Business Profile cannot be understated. You may be curious why it’s important to have a Google My Business profile. What is a Google My Business profile?

Ideal Customer Profiles 78

Ideal Customer Profiles Profiling Google Business 78

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. Now, Google Trends.

SERP 246

SERP Keywords Eye-Tracking Planning 246

KoMarketing Associates

SEPTEMBER 11, 2013

The analysis of search engine results is a critical component of the SEO professional’s role. But good analysis requires a thorough understanding of the specific components of a search engine result listing. Search Result Title. Search Result Description. Search Result Site Links.

Allocation 120

Allocation SERP Search Engine Marketing Tagging 120

Convert

FEBRUARY 7, 2023

Before November 2022: “Google dominates the search engine market, no contest.” But the arrival of ChatGPT was so chaotic and challenging that concerns within Google rose up to a “ code red ” level. Just 2 months prior, Google had to admit that TikTok was a real competition , and now this?

Google 89

Google SERP Paid Search Agency Search Engine Marketing 89

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. Quick Takeaways According to Search Engine Journal, 49% of marketing professionals deemed organic search as their most profitable marketing channel.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

The Lead Agency

APRIL 2, 2024

Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In that short timeframe, Google made all AI content violate its guidelines before backflipping once the AI cat was fully out of the bag. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Webbiquity

JANUARY 28, 2022

You can track web traffic using tools like Google Analytics, which will show you how much traffic your website is receiving from both organic and paid searches, and even more importantly, which websites are driving referral traffic your way. Social Media Engagement. Share Of Voice.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

seo.co

APRIL 29, 2022

If you boil down Google’s Ranking Factors, it’s just math. And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. The list below contains the top 200 Spearman correlated Google ranking factors. How to Read This Guide.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Google 77

Google Lead Ranking Lead Scoring Paid Search Agency 77

Search Engine Journal

DECEMBER 8, 2021

Google changes how search results for news stories are presented on desktop by grouping together multiple results for the same story. The post Google Updates Search Results For News Stories On Desktop appeared first on Search Engine Journal.

Google 104

Google SEO 104

Marketing Insider Group

OCTOBER 6, 2021

It’s fairly obvious that YouTube’s behemoth search engine parent company, Google, is hoping to leverage the success of the popular TikTok format and — assuming that past Google corporate history is any indication of future behavior — surpass its competitors in both reach and revenue. However, for now, everyone is welcome.

Youtube 328

Youtube Marketing & Strategy Marketing Strategy Planning 328

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. LarryKim | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Search Engine Journal

APRIL 15, 2021

A video in Google’s Lightning Talks series, titled the state of web search engine optimization, presents data on how websites are following standard SEO practices. The post Google Lightning Talks: The State of SEO appeared first on Search Engine Journal.

SEO 98

SEO Google Optimization Practices 98

Search Engine Journal

JUNE 28, 2021

Google suggests the presentation of a business’s website may impact search visibility if it doesn’t meet a certain expectations for quality. The post Google Suggests A Site’s Appearance Can Impact Rankings appeared first on Search Engine Journal.

Google 94

Google Marketing Websites SEO 94

RebelMouse

JANUARY 23, 2023

Now, Google is entering the AI race, announcing it has plans to release its own chatbot in 2023. ChatGPT’s quick success has sounded an alarm over at Google. Microsoft has already announced that it plans to add ChatGPT features to its search engine, Bing, in the coming months.

Google 52

Google Copywriting User-Generated Content Linkedin 52

Brightedge

JANUARY 14, 2022

Judging by efforts both official and experimental , Google seems to be placing increased emphasis on local search. Altogether, BrightEdge classifies search intent broadly under one of four similar mindsets (note, searches can span multiple mindsets): I-Want-To-Know - Research-oriented searches.

Resources 105

Resources Google Features Comparison 105

RebelMouse

OCTOBER 21, 2022

At this point, it would just feel weird if we didn’t bring you another update from Google. The search engine’s latest drop in the big bucket of recent updates is the rollout of their October 2022 spam update. What Does Google Consider Spam? u201cToday we released the October 2022 spam update.

Google 52

Google Enterprise Management CAN-SPAM Lead Scoring 52

ClearVoice

AUGUST 6, 2021

In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. What are in-depth articles?

Google 98

Google SERP SEO Domain 98

Search Engine Journal

JUNE 16, 2021

Brave Search may present a challenge to Google. Preview a new privacy-first search engine that respects publishers and is committed to unbiased results The post Sneak Preview of Brave Search – A Challenger to Google appeared first on Search Engine Journal.

Google 83

Google Privacy SEO 83

NetLine

JANUARY 18, 2024

In the first few quiet days of 2024, Google began disabling cookies for 1% of users on its flagship browser, Chrome. In October 2023, Search Engine Journal wrote the following about Google’s deprecation plans. We can’t pretend that Google will do everything in its power to protect your privacy. “So it begins.”

Google 52

Google Privacy Lead Ranking Intent 52

Brightedge

NOVEMBER 17, 2021

In mid-October 2021, Google began gradually rolling out continuous scrolling for mobile search results for English-language searches in the U.S. According to Google, a searcher will be able to scroll through roughly four pages of results before they are presented with a “see more” button.

Google 85

Google SEO SERP CTR 85

Bluetext

APRIL 3, 2020

Keenly aware of trends as ever, Google has continually refined its search algorithm to keep pace with increasingly mobile and untethered internet. Cellphones’ bountiful data has empowered Google to enhance its search engine. The search results for a morning bagel in Washington D.C.

Design 30

Design Optimization Mobile Advertising Internet Marketing 30