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The 14 Best Content Planning and Research Tools

Webbiquity

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Google Review Count: 1,190,000. Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Google Review Count: 715,000. 1) Google Scholar.

Planning 145
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Earned-media micro-influencer marketing primer

Biznology

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? All publicly available data is fair game.

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4 SEO Tactics That Damage Your Brand’s Reputation

Convince & Convert

Then, the movie Blackfish ruined our collective joy from watching Shamu shows, and SeaWorld has been in PR damage control mode ever since. Google is way too smart at this point to reward black hat SEO practices, but bad SEO can also taint a company’s brand. For decades, its parks were a fun, wholesome place to take the kiddos.

Tactics 163
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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. But the PR team exponentially multiplied the incident’s value to salesforce.com. Videos of both Marc’s presentation and the press conference are available on YouTube, and you can still find the latter on Facebook. Conclusion.

PR 48
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Becoming an Industry Thought Leader: Advanced Techniques for Finding the Best Places to Pitch Guest Posts

Moz

Posted by KristinTynski If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. This isn’t the Google Page Rank number, but instead the Page Rank within this graph alone. Is it worth it?

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Book Review: Social Media Marketing

Webbiquity

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. I wore out a highlighter on this one, but here are a sampling of representative quotes: “The difficult part of finding success in social media is dedicating the resources and time to your social media strategy.