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The 14 Best Content Planning and Research Tools

Webbiquity

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Google Review Count: 1,190,000. Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Google Review Count: 715,000.

Planning 145
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

But if you only factor direct mentions and reviews into your monitoring, you’re missing out. Although reputation management is synonymous with review sites (think: Yelp! Most brands are already watching their social mentions, review listings and direct feedback channels. There are countless places for consumers to sound off.

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Book Review: Social Media Marketing

Webbiquity

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. I wore out a highlighter on this one, but here are a sampling of representative quotes: “The difficult part of finding success in social media is dedicating the resources and time to your social media strategy.

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4 SEO Tactics That Damage Your Brand’s Reputation

Convince & Convert

Then, the movie Blackfish ruined our collective joy from watching Shamu shows, and SeaWorld has been in PR damage control mode ever since. Google is way too smart at this point to reward black hat SEO practices, but bad SEO can also taint a company’s brand. For decades, its parks were a fun, wholesome place to take the kiddos.

Tactics 164
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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

Think mailers with specific incentives and creative ads that launch before YouTube videos. Your brand might choose to partner with a PR agency to literally market your marketing. Hire a PR firm to keep tabs on how you’re being seen by the public and listen to their suggestions for amplifying your reach. Advertising agency.

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The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Marketers need to constantly be on the watch for fake reviews, trolls, and unanswered customer complaints. Google Review Count: 312. 1) Google Alerts.

RSS 229
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The 15 Best Content Distribution and Amplification Tools

Webbiquity

Google Review Count: 391. Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Showcase reviews: Cent Muruganandam. Google Review Count: 228. Sample review: “You can re-purpose some of your best content for Medium.com. 2 ) Medium.