Google, PPC and Twitter - B2B Marketing Zone

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

MARCH 6, 2014

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. Some of it is direct marketing, such as email, display, and PPC search. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

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