The Point

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B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Where previously, display advertising has tended to be a little-used B2B demand generation tool other than for broad-based general awareness, now it has the potential to match other channels – notably content syndication (PPL), and paid search (PPC) – in its ability to drive low-cost qualified leads that meet B2B advertisers’ target demographics.

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Top 10 Posts on B2B Lead Gen for 2010

The Point

Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. 26 Must-Have Negative Keywords for B2B PPC Campaigns. Comments after the fold. 7 Mistakes To Avoid In Your Next Webinar Invitation.

Lead Gen 100
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Maker’s Mark: PR Debacle or Social Media Genius?

The Point

Measures of brand perception, meanwhile, took a beating upon the initial decision, but that trend reversed quickly, and at last count the numbers were almost recovered to their original levels.