B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?
The Point
OCTOBER 18, 2012
Where previously, display advertising has tended to be a little-used B2B demand generation tool other than for broad-based general awareness, now it has the potential to match other channels – notably content syndication (PPL), and paid search (PPC) – in its ability to drive low-cost qualified leads that meet B2B advertisers’ target demographics.
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