Expand your Offer Strategy to Increase SEM Performance
JANUARY 13, 2017
It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice. The post Expand your Offer Strategy to Increase SEM Performance appeared first on The Point.
Infographic: Top 10 B2B Paid Search Mistakes
MAY 18, 2016
If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers. Click on the infographic to view full size.
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Ready to take the plunge into Social PPC? Twitter. 6. Facebook. General.
17 (of the) Best AdWords and SEM Guides of 2011
MARCH 14, 2012
Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. Tips for Increasing Your AdWords Quality Score by ClickZ.
5 Simple PPC Landing Page Changes that May Improve Your Quality Score
DECEMBER 12, 2014
As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience. However, if there’s one truth about PPC advertising, especially on Google, it’s that the rules change constantly.
How to Use Google Ad Extensions to Boost Visits to Your Retail Store
MAY 19, 2015
Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” Additionally, because you’re giving more information to searchers, they help improve click-through-rates (CTR) and bring down price-per-click (PPC) costs. There are no additional fees for using ad extensions.
3 Tips for Hospitals To Fuel Content Marketing with SEM Data
JUNE 23, 2014
As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Specifically, I want to discuss 3 ways to use PPC search queries to help support these common marketing challenges. 1. Share PPC Keyword Data to Guide SEO. It’s not news to any of us that Google Analytics no longer shows organic search keyword data.
New Changes Coming to Google Adwords
SEPTEMBER 11, 2014
Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Starting September 16th, Google will be upgrading all Search Network and Display campaigns to this new enhanced “Select” version. Google Announces Changes to Exact Match. Google Introduces Website Call Conversions.
Top 10 Demand Generation Resolutions for 2014
JANUARY 6, 2014
Improve SEM conversion rates. It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition. Improve campaign measurement. Test more. This year, test something in every campaign.
What You Need to Know About Using Google AdWords Content Campaigns
AUGUST 13, 2013
If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. Google’s Content Search Network allows you to expand your reach and get your ad in front of new audiences with targeted placement ads. What is Google’s Content Network? All rights reserved.
11 Expert PPC Guides, Tips and Techniques (and One Rant)
MAY 6, 2013
With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. SEM changes take effect in a matter of minutes. • It’s flexible. Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads?
8 Best Practices for Using Google AdWords
MARCH 7, 2016
Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). Afterall, using the term “Google” as a verb didn’t become part of our everyday vernacular for nothing! Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords.
4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
APRIL 18, 2013
If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex space, particularly when using PPC. Your competitors could complain to Google and you''ll get a slap on the wrist (or worse).
What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
AUGUST 23, 2016
Pay-per-click (PPC) advertising is a great advertising method for staffing and recruiting firms to reach company goals (such as generating more job orders, increasing brand awareness, and recruiting and engaging candidates). As PPC experts in the staffing industry , we help clients match up their company needs to the PPC solution best fitted to fill these gaps.
5 Ways to Use Paid Search & SEO Together
MARCH 17, 2015
Back in 2011, Google shifted the industry in this direction when they started limiting organic search query information in an effort to increase privacy. Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. 2012 Google study says just that. Get more paid search and SEO tips by subscribing to our VR Buzz weekly newsletter. © 2015, VerticalResponse Blog. SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp Keyword Research/Expansion.
Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
MAY 13, 2013
Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? Being as efficient as possible is key to getting the most bang for your PPC bucks, so we’ve spilled the beans in the 5 top areas to maximize that’ll get your dollars to deliver: Choosing the Right Keywords.
How Even YOU Can Master PPC Campaign Management [TEMPLATE]
NOVEMBER 29, 2012
But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. The problem is, many marketers suffer from poor PPC campaign management, which ends up costing them way more money than they need to spend and delivering underwhelming lead generation results. You use a template.
How to Write a Winning Pay Per Click Ad
OCTOBER 9, 2013
In this post we highlight essentials for writing a winning pay per click (PPC) ad. According to David Jaeger in the Search Engine Watch article, “ How to Write the Best PPC Ad Copy …” Jaeger suggests that researching and noting what your competitors are doing is a great place to start when writing pay per click ads. Differentiate from Competitors. Qualify Customers.
Use Google Automation Tools to Make Your PPC Ads More Efficient
MARCH 26, 2014
Ever wish you could schedule your pay per click (PPC) ads early in the morning for a new promotion? These are just some of the many things you can do with Google’s automation tools. We’ll be exploring some of the different things you can do with these techniques and how they can help you maximize your time and profit with Google Adwords. Want more marketing tips and tactics?
5 Takeaways from Search Marketing Expo Advanced 2014
JUNE 19, 2014
Additionally, there is a wealth of information available to website owners from various paid and free tools and sources that can be used to make valuable business decisions as well including: Google Analytics. Google Webmaster Tools. Want more marketing tips and advice? The Search Marketing Expo ( SMX) Advanced conference in Seattle, Washington wrapped up last week. Optimizely.
How to Upgrade Your B2B Marketing Strategy with AdWords
MAY 13, 2016
Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course. PPC AdvertisingWin-win!
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That). Post on Google Buzz. Whatever. Share this on Bebo.
21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
Bot/spider “A spider or bot is a program that Google runs that goes out and crawls the Internet. Google Panda Panda is the name of a series of changes Google makes to its search results ranking algorithm. Google Penguin Penguin is the name of a Google algorithm update, which was released in April 2012. SEM SEM stands for search engine marketing.
9 Frequently Asked Questions About Pay-Per-Click Advertising
AUGUST 11, 2015
Pay-per-click advertising, or PPC advertising, is a specific type of search engine marketing designed to drive traffic to your website. The top four links, as well as the images inside the box, and the small text that’s underneath it are all considered PPC advertising. 3. What are the benefits of PPC ads? What sites offer PPC advertising? Bing Ads. Display URL.
8 Tips to Boost Health Insurance Enrollments with Online Advertising
MAY 8, 2015
Adgooroo, a PPC competitive spy company, performed a study on the health insurance industry between January through June 2014. This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. Healthcare Online Advertising / SEM / Displa
Why You Should be Using Product Listing Ads Right Now
JANUARY 15, 2015
Comparison shopping sites like PriceGrabber , Nextag , and search engines like Google and Bing allow people to research, compare, and check the availability of products all at once. It’s also good if you don’t have high organic or PPC (Pay-Per-Click) rankings. quick Google search would yield the different requirements for each platform. How do they work work? .
Seven Expert Search Engine Marketing Guides
FEBRUARY 25, 2011
SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero. Google and Yahoo both say that by including your keywords in your ad title and descriptions will greatly help increase your quality scores ). Dynamic Landing Pages by PPC Hero.
Taking Full Advantage of Google Ad Extensions: Tips for e-Retailers
MAY 7, 2014
By now we’re all aware of Google’s Ad Rank algorithm placing more importance on Ad Extensions, but there’s a big difference in using them and using them well. Below are a few tips for e-retailers to keep in mind when incorporating ad extensions into their ads. With Google no longer allowing phone numbers in the ad copy, this is a great way to ensure your phone number is visible to searchers. Use a dedicated number for your PPC efforts to capture orders from customers who prefer to speak to a representative before purchasing. Sitelink Extensions. Call Extensions.
Hero Conference 2014: Key Learnings in Paid Search
MAY 2, 2014
have attended several conferences in the past including SES and SMX Advanced; however, this was the first event that I’ve attended which was 100% PPC. The sessions contained various topics including lead gen PPC, eCommerce PPC, attribution, live audits (keyword research, ad copy, account audits), and much more. One of the most important aspects of this conference is it’s meant to bring actionable tips and tricks back to your team. One thing is for sure, PPC is only going to get more and more time-intensive if you want to be better than your competition.
How One SaaS Company Doubled their Lead Volume from Paid Search
JANUARY 31, 2011
Once Spear felt that that campaign was close to fully optimized on Google, they expanded the campaign to Yahoo and Bing, search engines that had contributed over marginally to the previous campaign. Improve tracking to better measure PPC effectiveness. B2B Marketing Demand Generation SEM search marketing paid search PPC search engine marketingThe results?
Get On My Level: Simplifying Your Knowledge
AUGUST 6, 2014
Let’s say you’re a PPC expert. You may say, “If you Google ‘Nike Women’s shoes,’ it’s my job to make sure our client shows up as one of the top choices in an online advertisement.” Digital Marketing Online Advertising / SEM / Display Account Management Client Communication ppc Help Your Clients Understand You Better. The expertise comes in the details.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” Search engines like Google, Yahoo! or Bing.
Use Mobile Ads to Bring Customers to Your Door
MAY 30, 2013
While there are many different options to advertise online, Google Adwords is probably one of the most cost efficient advertising platforms. Here, we’ll provide some tips to help you effectively advertise to mobile users using Google Adwords: Get Mobile-Friendly. You can set up your Google Adwords campaign to target users that are within a certain radius of your business.
What Should You Know About Keywords – The Long and Short of It
JULY 12, 2013
Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. Using “long tail” keyword phrases should be part of every SEM strategy as well as used in conjunction with some more popular “head” terms when possible.
[New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays
SEPTEMBER 30, 2014
guide for tips on how to survive the season, including an in-depth look at 5 winning approaches in Santa’s holiday marketing bag. Incorporating mobile, automating PPC ads, boosting Google Shopping. Analytics / Big Data Digital Marketing Marketing Automation / Email Online Advertising / SEM / Display Retail / E-commerce SEO holiday marketing holiday planning retail holidays
How To Use Increasing Digital Marketing Budgets
JANUARY 7, 2014
Increase your PPC allocation.*. Still, 72% of PPC marketers plan to increase PPC budgets in 2014 (via WebDAM ). The #1 ranking in Google search draws 33% of the traffic. For deeper, industry-specific blogging tips: Healthcare blogs (Plus parts II & III ). So, you have more digital-marketing budget this year. Congratulations! What to do with this money?
26 Must-Have Negative Keywords for B2B PPC Campaigns
MARCH 16, 2010
Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. In fact, any experienced search marketer will tell you that many of the quickest ways to improve PPC campaign performance fall into the category of eliminating wasteful spending. Have suggestions for other useful negative keywords? career. careers. job openings.
Content and Pay Per Click – Using them Together for Success
MARCH 11, 2014
With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. In this post, we discuss ways you can get even more out of the content you’re already producing by using it in conjunction with Pay Per Click (PPC) ads. Placing PPC Ads on Your YouTube Videos. Perhaps your business produces video blog posts (vlogs), webinars, video tips, or other video content such as product demos and loads them onto a business YouTube page (another good idea). All rights reserved.
Affordable PPC Avenues for Marketing a Law Firm
APRIL 30, 2015
Traditional PPC advertising in Google and Bing can be tricky for lawyers and law firm marketing. This is not to mention that both Google and Bing have their own advertising policies which can limit your PPC strategies. If you don’t have the budget to spend hundreds of thousands—if not millions!—each Legal Services Online Advertising / SEM / DisplayMore than 1.3
26 Awesome Search Engine Marketing Guides
SEPTEMBER 30, 2014
Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. Google Analytics Reports Every PPC Manager Should Use by PPC Hero.