5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
By leveraging the same offers, message, and creative assets (ex: landing pages) that you already have in place, paid social media ( Social PPC ) can be a natural and cost-effective complement to your lead nurturing campaign. For a more detailed look at a related topic, download our free white paper on “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook.”.
Video Tech Company Leverages SEM to Drive Enterprise Leads
NOVEMBER 10, 2016
In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views. Aggressive testing of ad copy. Sewell, Spear President.
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Ready to take the plunge into Social PPC? Twitter. 6. Facebook. General.
Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign
JUNE 16, 2015
Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Conversely, the more specific your match types and keywords, the more qualified the resulting traffic, and the less money you’ll waste on people whom you never intended to see your PPC ad in the first place. This option is called exact match.
5 Simple PPC Landing Page Changes that May Improve Your Quality Score
DECEMBER 12, 2014
As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience. However, if there’s one truth about PPC advertising, especially on Google, it’s that the rules change constantly.
7 Tips for a Successful PPC Landing Page
JANUARY 25, 2012
Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic.
Expand your Offer Strategy to Increase SEM Performance
JANUARY 13, 2017
B2B Marketing Campaign Strategy Content marketing Demand Generation Google AdWords Inbound marketing lead generation Lead Nurturing Offer Strategy PPC Advertising search marketing SEM Social PPC b2b paid search b2b search agency paid search Paid Search Agency Paid Search Tips search marketing agency sem best practices SEM offer strategy SEM strategyOtherwise, when buyers finally do start to contact vendors, you may not even be part of the conversation. Actually, I know why it is. There’s also a smart way to do it. They may not know that such solutions exist.
B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?
OCTOBER 18, 2012
Where previously, display advertising has tended to be a little-used B2B demand generation tool other than for broad-based general awareness, now it has the potential to match other channels – notably content syndication (PPL), and paid search (PPC) – in its ability to drive low-cost qualified leads that meet B2B advertisers’ target demographics. Technically, it should be possible.
Maker’s Mark: PR Debacle or Social Media Genius?
MARCH 6, 2013
Point #3: If you search on Google for Maker’s Mark today, the company’s PPC ad makes very specific reference to the controversy in the headline: “Maker’s Mark Bourbon – You Spoke. By now you’ve probably read about a momentous recent decision, and the very public reversal of that decision, made by Maker’s Mark , a distiller of small batch bourbon based in Loretto, Kentucky. Cheers!
How One SaaS Company Doubled their Lead Volume from Paid Search
JANUARY 31, 2011
Once Spear felt that that campaign was close to fully optimized on Google, they expanded the campaign to Yahoo and Bing, search engines that had contributed over marginally to the previous campaign. Improve tracking to better measure PPC effectiveness. B2B Marketing Demand Generation SEM search marketing paid search PPC search engine marketingThe results?
26 Must-Have Negative Keywords for B2B PPC Campaigns
MARCH 16, 2010
Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. In fact, any experienced search marketer will tell you that many of the quickest ways to improve PPC campaign performance fall into the category of eliminating wasteful spending. Tags: B2B Marketing Google AdWords SEM search marketing paid search PPC
Top 10 Posts on B2B Lead Gen for 2010
DECEMBER 6, 2010
26 Must-Have Negative Keywords for B2B PPC Campaigns. 2. Instead, write the title with Google in mind – that is, imagine that the person is seeing no more than a search result, with no other context – not who you are as the author, what your blog is about, or the content of the actual post. Comments after the fold. 1. Mistakes To Avoid In Your Next Webinar Invitation. 3.
5 Reasons to Include Branded Terms in Your Paid Search Campaign
JUNE 3, 2009
A client writes: “If we include our company and product names as keywords in our PPC (paid search) campaign, won’t we simply be cannibalizing our SEO effort, i.e. paying for clicks that we otherwise would have generated for free?” Tags: Google AdWords SEM SEO Search Engines search marketing paid search PPC search engine marketing Answer: It’s true that you may have generated Web traffic from the same people anyway, but there [.].
Direct Mail vs. Google Adwords (PPC)
Direct Response Coach
MAY 12, 2015
On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Apples to oranges, right?
Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
OCTOBER 8, 2015
We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. Within Google’s Display Network, there are still many websites that are not optimal for your ads to be on besides what Google has deemed explicit. As Google continues to introduce new snippets, it’s important to stay on top of them. Right?
4 B2B Marketing Tips for Running Successful PPC Campaigns
Modern B2B Marketing
JANUARY 10, 2017
However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. PPC campaigns for B2B and other considered purchases typically have longer sales cycles, so marketers may not be able to prove ROI right away. In this blog, I’ll share these insights with you so you can ramp up your PPC campaigns.
How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]
NOVEMBER 3, 2015
In fact, when done correctly, businesses generally make an average of $2 in revenue for every $1 they spend on AdWords, according to Google. “It’s the content that matters, not the format or path to it. In this guide, you’ll learn how to: Use Pay-Per-Click (PPC) ads as a part of a well-rounded inbound marketing campaign. Create your Google AdWords account and set budgets.
How to Audit a PPC Account
NOVEMBER 2, 2015
You may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business. Whichever the case may be, account audits are vital to showcase your PPC skills and win over the prospect or client. Below are eight tips to provide you with the necessary ammunition to learn how to audit a PPC account. Work in a conference room. Ad Extensions.
9 Strategies for Improving Lead Quality From B2B PPC Campaigns
JUNE 8, 2016
You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. PPC campaigns are an effective way to attract B2B leads. PPC Advertisinglink].
5 PPC Philosophies That Companies Should Utilize
SEPTEMBER 22, 2015
Barbara is the CEO of 360 Partners, an online marketing agency focused exclusively on pay-per-click (PPC), search engine marketing (SEM), and search engine optimization (SEO) services. Our 15 years of paid search experience working with all types of clients and budgets have led us to compiling our Top 5 PPC Philosophies. Google uses it to determine your cost-per-click and position.
Why Your PPC Agency Needs to Focus on the Full Funnel
DECEMBER 6, 2016
Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. Search Engine Marketing continues to evolve and it appears PPC Managers are becoming better and better at managing their accounts in order to get better returns on their client’s ad spend.
Healthy Habits For Optimizing Your PPC Campaign
EMagine B2B Blog
APRIL 13, 2015
As a PPC Specialist, I recognize that a cohesive strategy is key – Therefore, I decided to apply the same method I use to trim overgrown PPC campaigns at home. Record the results in a Google Drive spreadsheet, so previous ad winners are documented and readily available. PPC Search Engine Marketing Trim down before you scale . Cut the fat before you scale. Stay hydrated.
3 Ways to Use Tableau to be a PPC Rockstar
FEBRUARY 2, 2016
Working for Fathom, a digital marketing agency, I have access to thousands of data points across dozens of clients within multiple platforms such as Google AdWords, Bing Ads, Google Analytics, Yahoo Gemini and Facebook. As I use Tableau every single day to manipulate my paid search data, I wanted to share 3 ways that you can utilize it to become a PPC rockstar! Reporting.
10 Tips To Improve PPC Performance
OCTOBER 19, 2015
For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts. These 10 tips will help give your account a refresh: PPC Tip #1 – Evaluate Keyword Lists.
The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]
Modern B2B Marketing
DECEMBER 22, 2016
Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. We’ve partnered up with Marketo to bring you these five PPC attribution tips so you can start strengthening your PPC campaigns today. To obtain this type of attribution report in your Google Analytics, click Conversions > Attribution > Model Comparison Tool.
Why Every Industrial Marketing Plans Needs PPC
DECEMBER 16, 2014
PPC (that is, pay-per-click advertising) offers a number of unique advantages that no other type of marketing can, online or offline. PPC stands for ‘pay-per-click’. As if accountable advertising wasn’t good enough, PPC offers another closely-related benefit. Remarketing or retargeting (a marketing function unique to PPC) will keep your business top-of-mind by showing ads to anyone who has previously visited your website. When you search in Google, you need something. The post Why Every Industrial Marketing Plans Needs PPC appeared first on Fathom.
Seven Expert Google Analytics Guides
FEBRUARY 18, 2015
Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz. Image credit: iMedia Connection. It’s very common.”
How Should B2B’s Spend PPC Dollars?
EMagine B2B Blog
OCTOBER 14, 2014
All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation. Google and Bing Search Ads. Google remains the most popular ad network for a reason.
Google Ups the Ante As the PPC Landscape Continues to Change
FEBRUARY 22, 2016
Well, it looks like Google is at it again! Here is how ads used to appear on Google: 1-3 ads at the top of the page. According to Search Engine Land , Google is now rolling out a change that is going to eliminate the right-hand side ads from the search results. Google, though, has not released an official statement on this update yet. Let’s take a look, shall we?
How To Illustrate Popular B2B PPC Performance Metrics
AUGUST 11, 2015
While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. To help get to the performance metrics that really matter for understanding and evaluating your PPC program, as it relates to broader business goals, ask yourself these three questions.
How Google AdWords Works [Infographic]
SEPTEMBER 3, 2014
But that doesn''t mean pay-per-click (PPC) doesn''t have a place in an inbound marketing strategy. PPC can be a great complement to your organic search optimization efforts to help you maximize reach. PPC is one way to help. And i f you''re thinking about incorporating PPC into your marketing strategy, you''re probably thinking about using Google AdWords.
The Death of Pay Per Click Advertising (PPC)
MARCH 19, 2012
Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” The next step for PPC.
PPC for Startup Marketers: An Introductory Guide
FEBRUARY 12, 2014
For startups looking to get going with PPC, it can be overwhelming. There''s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup. After all, you need to figure out what you hope to accomplish with your PPC efforts and how they align with your overall business goals.
Decision 2012: Should Your B2B Firm Choose SEO or PPC?
SEPTEMBER 25, 2012
In speaking with clients and colleagues recently, I’ve realized that many marketers and B2B professionals are staunch in their defense of SEO over PPC, or vice versa. Pay-Per-Click Advertising (PPC) refers to the practice of buying space on the first page of search engine results. PPC is also known as Paid Search. ” -PPC. ” -PPC. ” -SEO.
Buzzwords in Marketing Automation: PPC (Pay-Per-Click)
AUGUST 12, 2016
PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. Are you ready to build a marketing beast with PPC ads and marketing automation? If you think that pay-per-click (PPC) ads and marketing automation are two separate animals, you aren’t alone. An Overview of PPC Marketing. PPC ads are ads that you pay for every time someone clicks on them.
Google's Keyword Encryption Coming to PPC Data Near You
APRIL 9, 2014
These past six months, Google''s been a hypocrite. According to sources at Search Engine Land and Gergich & Co , Google''s going to start encrypting AdWords keyword data -- though Google did not confirm these reports. This means soon, you''ll see "Not Provided" creeping into your third-party PPC analytics (which will most likely include Google Analytics).
How to Play PPC Like Fantasy Football
FEBRUARY 25, 2016
Take a closer look at the comparisons below: Drafting Your Fantasy Football Team vs PPC Campaign: Of course, the initial paid search build is what some may consider the easy part. Google Trends can help you instantly compare keyword search volume over a given time span. Keep your head up, because it’s what you do after that first week or two that will define your season/PPC program.
Google Message Extensions Means Even More Ways to Track PPC Attribution
NOVEMBER 24, 2016
Google Message Extensions Means Even More Ways to Track PPC Attribution Google has just added message extensions support for their AdWords, and since ActiveDEMAND integrated call tracking supports both calls and text, this means we have yet another way to thoroughly track your marketing spend. Sound too good to be true? With call extensions and ActiveDEMAND, it isn’t.
A PPC Optimization Checklist for the B2B Marketer
MARCH 3, 2015
Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed. Campaign Settings & Structure. AdWords Extensions.
Simplify the Keyword Structure of Your Inherited PPC Account
JANUARY 13, 2016
Most paid search advertisers have experienced the severe mental pain associated with inheriting messy, unorganized PPC accounts. Let me know the strategies that you have used to organize inherited PPC accounts in the comments section below. The post Simplify the Keyword Structure of Your Inherited PPC Account appeared first on Fathom. Blog Feed Digital Advertising Digital Marketing Fathom Marketing AdWords Google AdWords optimization Paid Search ppcThe account may have hundreds of keywords, all set on broad or phrase match.