| | | The Point | |  Google + PPC | 7 articles |
| Page 1 of 1 | Previous | Next | THE POINT JANUARY 25, 2012  7 Tips for a Successful PPC Landing Page Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic. | THE POINT MARCH 16, 2010  26 Must-Have Negative Keywords for B2B PPC Campaigns Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. In fact, any experienced search marketer will tell you that many of the quickest ways to improve PPC campaign performance fall into the category of eliminating wasteful spending. Tags: B2B Marketing Google AdWords SEM search marketing paid search PPC | | | | | |
| THE POINT MARCH 6, 2013  Maker’s Mark: PR Debacle or Social Media Genius? Point #3: If you search on Google for Maker’s Mark today, the company’s PPC ad makes very specific reference to the controversy in the headline: “Maker’s Mark Bourbon – You Spoke. By now you’ve probably read about a momentous recent decision, and the very public reversal of that decision, made by Maker’s Mark , a distiller of small batch bourbon based in Loretto, Kentucky. Cheers! | THE POINT DECEMBER 6, 2010  Top 10 Posts on B2B Lead Gen for 2010 26 Must-Have Negative Keywords for B2B PPC Campaigns. Instead, write the title with Google in mind – that is, imagine that the person is seeing no more than a search result, with no other context – not who you are as the author, what your blog is about, or the content of the actual post. Comments after the fold. Mistakes To Avoid In Your Next Webinar Invitation. | THE POINT OCTOBER 18, 2012  B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This? Where previously, display advertising has tended to be a little-used B2B demand generation tool other than for broad-based general awareness, now it has the potential to match other channels – notably content syndication (PPL), and paid search (PPC) – in its ability to drive low-cost qualified leads that meet B2B advertisers’ target demographics. Technically, it should be possible. | THE POINT JANUARY 31, 2011  How One SaaS Company Doubled their Lead Volume from Paid Search Once Spear felt that that campaign was close to fully optimized on Google, they expanded the campaign to Yahoo and Bing, search engines that had contributed over marginally to the previous campaign. Improve tracking to better measure PPC effectiveness. B2B Marketing Demand Generation SEM search marketing paid search PPC search engine marketingThe results? | | | | | | | |
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THE POINT | WEDNESDAY, JUNE 3, 2009 5 Reasons to Include Branded Terms in Your Paid Search Campaign
A client writes: “If we include our company and product names as keywords in our PPC (paid search) campaign, won’t we simply be cannibalizing our SEO effort, i.e. paying for clicks that we otherwise would have generated for free?” Tags: Google AdWords SEM SEO Search Engines search marketing paid search PPC search engine marketing Answer: It’s true that you may have generated Web traffic from the same people anyway, but there [.]. MORE >>
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