The Point
DECEMBER 12, 2014
As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience. Those factors are: • Providing relevant, useful and original content.
The Point
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013.
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The Point
JANUARY 25, 2012
Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The more detail, the better.
The Point
MARCH 16, 2010
Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. In fact, any experienced search marketer will tell you that many of the quickest ways to improve PPC campaign performance fall into the category of eliminating wasteful spending.
The Point
OCTOBER 18, 2012
Where previously, display advertising has tended to be a little-used B2B demand generation tool other than for broad-based general awareness, now it has the potential to match other channels – notably content syndication (PPL), and paid search (PPC) – in its ability to drive low-cost qualified leads that meet B2B advertisers’ target demographics.
The Point
FEBRUARY 24, 2015
Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and at no charge as part of their default set-up. Excerpted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Adwords™ Campaign Isn’t Working and What to Do About It.” It’s easy to see why.
The Point
JUNE 8, 2016
By leveraging the same offers, message, and creative assets (ex: landing pages) that you already have in place, paid social media ( Social PPC ) can be a natural and cost-effective complement to your lead nurturing campaign. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point.
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