The Point

Trending Sources

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

By leveraging the same offers, message, and creative assets (ex: landing pages) that you already have in place, paid social media ( Social PPC ) can be a natural and cost-effective complement to your lead nurturing campaign. For a more detailed look at a related topic, download our free white paper on “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook.”.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Ready to take the plunge into Social PPC? Twitter. 6. Facebook. General.

PPC 87

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views. Aggressive testing of ad copy. Sewell, Spear President.

SEM 59

Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

The Point

Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Conversely, the more specific your match types and keywords, the more qualified the resulting traffic, and the less money you’ll waste on people whom you never intended to see your PPC ad in the first place. This option is called exact match.

PPC 52

Top 10 Demand Generation Resolutions for 2014

The Point

It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition. It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Test more.

7 Tips for a Successful PPC Landing Page

The Point

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic.

Expand your Offer Strategy to Increase SEM Performance

The Point

B2B Marketing Campaign Strategy Content marketing Demand Generation Google AdWords Inbound marketing lead generation Lead Nurturing Offer Strategy PPC Advertising search marketing SEM Social PPC b2b paid search b2b search agency paid search Paid Search Agency Paid Search Tips search marketing agency sem best practices SEM offer strategy SEM strategyOtherwise, when buyers finally do start to contact vendors, you may not even be part of the conversation. Actually, I know why it is. There’s also a smart way to do it. They may not know that such solutions exist.

SEM 26

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Where previously, display advertising has tended to be a little-used B2B demand generation tool other than for broad-based general awareness, now it has the potential to match other channels – notably content syndication (PPL), and paid search (PPC) – in its ability to drive low-cost qualified leads that meet B2B advertisers’ target demographics. Technically, it should be possible.

Maker’s Mark: PR Debacle or Social Media Genius?

The Point

Point #3: If you search on Google for Maker’s Mark today, the company’s PPC ad makes very specific reference to the controversy in the headline: “Maker’s Mark Bourbon – You Spoke. By now you’ve probably read about a momentous recent decision, and the very public reversal of that decision, made by Maker’s Mark , a distiller of small batch bourbon based in Loretto, Kentucky. Cheers!

SIC 42

How One SaaS Company Doubled their Lead Volume from Paid Search

The Point

Once Spear felt that that campaign was close to fully optimized on Google, they expanded the campaign to Yahoo and Bing, search engines that had contributed over marginally to the previous campaign. Improve tracking to better measure PPC effectiveness. B2B Marketing Demand Generation SEM search marketing paid search PPC search engine marketingThe results?

26 Must-Have Negative Keywords for B2B PPC Campaigns

The Point

Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. In fact, any experienced search marketer will tell you that many of the quickest ways to improve PPC campaign performance fall into the category of eliminating wasteful spending. Tags: B2B Marketing Google AdWords SEM search marketing paid search PPC

Top 10 Posts on B2B Lead Gen for 2010

The Point

26 Must-Have Negative Keywords for B2B PPC Campaigns. 2. Instead, write the title with Google in mind – that is, imagine that the person is seeing no more than a search result, with no other context – not who you are as the author, what your blog is about, or the content of the actual post. Comments after the fold. 1. Mistakes To Avoid In Your Next Webinar Invitation. 3.

B2B 2

5 Reasons to Include Branded Terms in Your Paid Search Campaign

The Point

A client writes: “If we include our company and product names as keywords in our PPC (paid search) campaign, won’t we simply be cannibalizing our SEO effort, i.e. paying for clicks that we otherwise would have generated for free?” Tags: Google AdWords SEM SEO Search Engines search marketing paid search PPC search engine marketing Answer: It’s true that you may have generated Web traffic from the same people anyway, but there [.].

Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Apples to oranges, right?

Mail 65

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. Within Google’s Display Network, there are still many websites that are not optimal for your ads to be on besides what Google has deemed explicit. As Google continues to introduce new snippets, it’s important to stay on top of them. Right?

PPC 92

How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]

Hubspot

In fact, when done correctly, businesses generally make an average of $2 in revenue for every $1 they spend on AdWords, according to Google. “It’s the content that matters, not the format or path to it. In this guide, you’ll learn how to: Use Pay-Per-Click (PPC) ads as a part of a well-rounded inbound marketing campaign. Create your Google AdWords account and set budgets.

PPC 45

4 B2B Marketing Tips for Running Successful PPC Campaigns

Modern B2B Marketing

However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. PPC campaigns for B2B and other considered purchases typically have longer sales cycles, so marketers may not be able to prove ROI right away. In this blog, I’ll share these insights with you so you can ramp up your PPC campaigns.

PPC 50

How to Audit a PPC Account

Fathom

You may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business. Whichever the case may be, account audits are vital to showcase your PPC skills and win over the prospect or client. Below are eight tips to provide you with the necessary ammunition to learn how to audit a PPC account. Work in a conference room. Ad Extensions.

PPC 30

9 Strategies for Improving Lead Quality From B2B PPC Campaigns

Hubspot

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. PPC campaigns are an effective way to attract B2B leads. PPC Advertisinglink].

PPC 47

5 PPC Philosophies That Companies Should Utilize

Captora

Barbara is the CEO of 360 Partners,  an online marketing agency focused exclusively on pay-per-click (PPC), search engine marketing (SEM), and search engine optimization (SEO) services.  Our 15 years of paid search experience working with all types of clients and budgets have led us to compiling our Top 5 PPC Philosophies. Google uses it to determine your cost-per-click and position.

PPC 78

Healthy Habits For Optimizing Your PPC Campaign

EMagine B2B Blog

As a PPC Specialist, I recognize that a cohesive strategy is key – Therefore, I decided to apply the same method I use to trim overgrown PPC campaigns at home. Record the results in a Google Drive spreadsheet, so previous ad winners are documented and readily available. PPC Search Engine Marketing Trim down before you scale . Cut the fat before you scale. Stay hydrated.

PPC 37

Why Your PPC Agency Needs to Focus on the Full Funnel

bizible

Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. Search Engine Marketing continues to evolve and it appears PPC Managers are becoming better and better at managing their accounts in order to get better returns on their client’s ad spend.

ROAS 50

3 Ways to Use Tableau to be a PPC Rockstar

Fathom

Working for Fathom, a digital marketing agency, I have access to thousands of data points across dozens of clients within multiple platforms such as Google AdWords, Bing Ads, Google Analytics, Yahoo Gemini and Facebook. As I use Tableau every single day to manipulate my paid search data, I wanted to share 3 ways that you can utilize it to become a PPC rockstar! Reporting.

PPC 30

10 Tips To Improve PPC Performance

Fathom

For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts. These 10 tips will help give your account a refresh: PPC Tip #1 – Evaluate Keyword Lists.

PPC 30

Why Every Industrial Marketing Plans Needs PPC

Fathom

PPC (that is, pay-per-click advertising) offers a number of unique advantages that no other type of marketing can, online or offline. PPC stands for ‘pay-per-click’. As if accountable advertising wasn’t good enough, PPC offers another closely-related benefit. Remarketing or retargeting (a marketing function unique to PPC) will keep your business top-of-mind by showing ads to anyone who has previously visited your website. When you search in Google, you need something. The post Why Every Industrial Marketing Plans Needs PPC appeared first on Fathom.

PPC 24

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz. Image credit: iMedia Connection. It’s very common.”

How Should B2B’s Spend PPC Dollars?

EMagine B2B Blog

All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation. Google and Bing Search Ads. Google remains the most popular ad network for a reason.

PPC 34

The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]

Modern B2B Marketing

Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. We’ve partnered up with Marketo to bring you these five PPC attribution tips so you can start strengthening your PPC campaigns today. To obtain this type of attribution report in your Google Analytics, click Conversions > Attribution > Model Comparison Tool.

PPC 46

Google Ups the Ante As the PPC Landscape Continues to Change

Fathom

Well, it looks like Google is at it again! Here is how ads used to appear on Google: 1-3 ads at the top of the page. According to Search Engine Land , Google is now rolling out a change that is going to eliminate the right-hand side ads from the search results. Google, though, has not released an official statement on this update yet. Let’s take a look, shall we?

CPC 30
CPC CTR PPC Ads 30

How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. To help get to the performance metrics that really matter for understanding and evaluating your PPC program, as it relates to broader business goals, ask yourself these three questions.

PPC 89

The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” The next step for PPC.

Click 81

How Google AdWords Works [Infographic]

Hubspot

But that doesn''t mean pay-per-click (PPC) doesn''t have a place in an inbound marketing strategy. PPC can be a great complement to your organic search optimization efforts to help you maximize reach. PPC is one way to help. And i f you''re thinking about incorporating PPC into your marketing strategy, you''re probably thinking about using Google AdWords.

Decision 2012: Should Your B2B Firm Choose SEO or PPC?

Marketri

In speaking with clients and colleagues recently, I’ve realized that many marketers and B2B professionals are staunch in their defense of SEO over PPC, or vice versa. Pay-Per-Click Advertising (PPC) refers to the practice of buying space on the first page of search engine results. PPC is also known as Paid Search. ” -PPC. ” -PPC. ” -SEO.

PPC 43

PPC for Startup Marketers: An Introductory Guide

Hubspot

For startups looking to get going with PPC, it can be overwhelming. There''s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup. After all, you need to figure out what you hope to accomplish with your PPC efforts and how they align with your overall business goals.

PPC 32

Google's Keyword Encryption Coming to PPC Data Near You

Hubspot

These past six months, Google''s been a hypocrite. According to sources at Search Engine Land and Gergich & Co , Google''s going to start encrypting AdWords keyword data -- though Google did not confirm these reports. This means soon, you''ll see "Not Provided" creeping into your third-party PPC analytics (which will most likely include Google Analytics).

PPC 24

Buzzwords in Marketing Automation: PPC (Pay-Per-Click)

Lead Liaison

PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. Are you ready to build a marketing beast with PPC ads and marketing automation?   If you think that pay-per-click (PPC) ads and marketing automation are two separate animals, you aren’t alone. An Overview of PPC Marketing. PPC ads are ads that you pay for every time someone clicks on them.

How to Play PPC Like Fantasy Football

KoMarketing Associates

Take a closer look at the comparisons below: Drafting Your Fantasy Football Team vs PPC Campaign: Of course, the initial paid search build is what some may consider the easy part. Google Trends can help you instantly compare keyword search volume over a given time span. Keep your head up, because it’s what you do after that first week or two that will define your season/PPC program.

PPC 47