Why you should treat PPC like SEO
Biznology
MAY 11, 2011
Paid search (PPC) and organic search (SEO) aren't that similar, most people will tell you. Although there are still plenty of differences, it strikes me that the changes made in paid search programs over the years are more and more driving us to think about PPC the same way we think about SEO. Image by michperu via Flickr.
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