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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Google search ad placements, among others, require a careful bidding strategy. Pay-Per-Click (PPC) is an advertising pricing model. Examples of walled gardens in advertising include Facebook, Amazon, and Google.

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