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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. That’s why we’ve created this guide!

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Google Plans To Integrate Conversational AI Into Search Engine via @sejournal, @MattGSouthern

Search Engine Journal

Google plans to integrate conversational AI in search amid rising competition, CEO Sundar Pichai reveals in an interview. The post Google Plans To Integrate Conversational AI Into Search Engine appeared first on Search Engine Journal.

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Google Marketing Platform launches new API with enhanced capabilities

Martech

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Link Google Analytics accounts to organizations. What is Google Marketing Platform? The platform aims to simplify planning, buying, measuring and optimizing digital media and customer experiences all in one place.

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Major Google Algorithm Updates You Need To Know For 2022 Planning via @sejournal, @mirandalmwrites

Search Engine Journal

Learn about the most impactful Google updates from this past year and plan for SEO success in 2022 with helpful resources. The post Major Google Algorithm Updates You Need To Know For 2022 Planning appeared first on Search Engine Journal.

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What You Need to Know About Google Analytics 4 (GA4)

Marketing Insider Group

That’s where Google Analytics 4 (GA4) comes in. GA4, short for Google Analytics 4, is Google’s analytics platform. Whether you’ve been using Google’s analytics tools for B2B marketing in the past or just beginning to look into your options, it’s not too late to get on board and benefit from the significant upgrades GA4 offers.

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Google Announces Plans to Release Chatbot This Year

RebelMouse

Now, Google is entering the AI race, announcing it has plans to release its own chatbot in 2023. ChatGPT’s quick success has sounded an alarm over at Google. Microsoft has already announced that it plans to add ChatGPT features to its search engine, Bing, in the coming months.

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