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Google issues urgent steps for advertisers running campaigns in the EU

Martech

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP).

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How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches. falls under these privacy regulations. Image credit: Despositphotos.

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Privacy Policy Compliance & Optimization Check-up for Website Owners and Advertisers

ClearVoice

Have you noticed lately that, when you’re browsing the web, there are a lot of websites that use a pop-up to ask you to accept their cookie policy? Or maybe when you’re filling out forms, you’re suddenly seeing a checkbox at the bottom of many of them, asking you to acknowledge their policies? Rocket Lawyer.

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Antitrust trial over Google search set to open

Martech

The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. The case, U.S. The defense.

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2024 Predictions: Email captures marketers’ attention

Martech

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Polonioli added: “As Google phases out third-party cookies in 2024, the marketing world is preparing to shift away from third-party cookies, following many years of anticipation.

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What does Google say about personalized search results?

Excelsior Research

What does Google say about personalized search results? Do you find personalized search results useful? Google has offered some tips which will be useful in such cases. What does Google say about personalized search results? There’s an improvement from which will add more personalization than ever before.

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Seven Ways to Increase Your Brand Influence

Webbiquity

Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay. One factor to remember is that if you are using cookies to collect user data, you should clearly reveal this to your users in a privacy policy on your website. Image credit: HubSpot.