Sales Engine
SEPTEMBER 11, 2015
It used to be about “tricking” Google with things like keyword stuffing, meta tags and link building through some very ugly means ( such as setting up a server halfway around the world and creating all sorts of back links to your site, making Google think you’re a more popular site than you were.) SEO today only rewards good content.
Sales Engine
APRIL 21, 2016
They also have a channel embedded in a messaging app so if a sales person is on the phone with a prospect, and they get a niche-oriented question that they would like to have content developed, they can pose it real-time. It’s not something where you do the initial research and then you know them forever.”
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Sales Engine
OCTOBER 2, 2015
Marketing must create content with the intent of replicating the process of one-to-one conversations with prospects that salespeople used to have (in person, on the phone, through referrals, etc), but now in a digital environment. The conversations you’re having with prospects now—both digitally and in person—will drive 2016 revenue.
Sales Engine
MARCH 10, 2016
It took awhile, but ultimately algorithmic changes allowed Google to start recognizing what the content actually was and how it related to other content. Lemas: When I first started in the industry eight years ago, it was all about building links and creating content. Content was king, and any content worked.
Sales Engine
APRIL 20, 2016
To put it another way, content consumption equals digital conversations A conversation is a two-way street, and it doesn’t matter if you start the conversation from a phone call, voice mail, or email, or if a prospect finds you through Google, social media or a referral. Content consumption is just the beginning.
Sales Engine
AUGUST 23, 2016
Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. For example, let’s say that the conversation started with a prospect searching Google about a business problem and found you through a white paper on your website.
Sales Engine
OCTOBER 8, 2015
Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. For example, let’s say that the conversation started with a prospect searching Google about a business problem and found you through a white paper on your website.
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