Industrial Marketing Today
SEPTEMBER 26, 2011
For step by step instructions on how to add Google Analytics (Free) to your emails, head over to my post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. You don’t need complicated behind-the-scenes coding that requires heavy involvement of your IT people. How about free?
Industrial Marketing Today
AUGUST 3, 2010
The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics. Google Analytics may be all the power you need.
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Industrial Marketing Today
AUGUST 26, 2011
They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore. That is not always the case in the industrial sector.
Industrial Marketing Today
AUGUST 20, 2012
They’ve heard/read that Google loves fresh content, therefore all they need to do is publish lots of content and they’ll be on the first page of Google’s search results. If you have such a person on your staff, value and appreciate their contributions to sales and hang on to him/her. That is the good news.
Industrial Marketing Today
JUNE 22, 2012
I have had many conversations where I have heard the other person tell me that they’ve never had to actively market their products and services before. Some marketers mistakenly think Google is all they need because a buyer might type their company name into the search box. They are accustomed to customers calling them for RFQs/RFPs.
Industrial Marketing Today
AUGUST 1, 2012
Google strategy vs. tactics and you’ll get 4,030,000 hits so there is no sense in me repeating all that here. If you don’t have the time for the nitty-gritty details, then delegate it to someone who you trust and give that person the authority to act on your behalf. Yes, there is a big difference between strategy and tactics.
Industrial Marketing Today
SEPTEMBER 1, 2011
Personalized Content. See my earlier post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence” ). There are significant hidden costs associated with irrelevant emails, including: High number of opt-outs leading to significant churn in your list. Poor conversion rates and low ROI from e-mail marketing.
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