DiscoverOrg

article thumbnail

The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. When we Google Thai restaurants, we expect results near us, plus driving directions from our current location.

article thumbnail

7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

But you may need to look for other commonalities, beyond that: What were the responsibilities for that person? It’s about getting the right content with the right message to the person in the right role at the right account at the right time. Personalize your website for your best segments. This brings us to personas.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

But you may need to look for other commonalities, beyond that: What were the responsibilities for that person? It’s about getting the right content with the right message to the person in the right role at the right account at the right time. Personalize your website for your best segments. This brings us to personas.

article thumbnail

Beyond the Resume: Next-gen Recruiting Data Identifies More Quality Candidates

DiscoverOrg

A prospective candidate’s skill level is more immediately understandable if they’ve worked for companies like Google, Salesforce, or Verizon. When you’re recruiting, you may find a prospective candidate you really like, but that one person is not always going to be the silver bullet. He also uses it to hedge his bets.

article thumbnail

Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

Most of these myths lump all data providers together, failing to distinguish between bargain contact lists and verified data intelligence services: Think Netscape vs. Google Chrome. Account-based marketing can use sales intelligence for a new level of personalization. Or In ‘n’ Out Burger vs. … any other burger.

article thumbnail

Stitching Intent Data into Your Sales Strategy

DiscoverOrg

Frankly, if you were to audit my personal Google search history on a normal day, I can assure everyone here that “sewing machines” are not going to pop up! For the holidays this past year, my fiancée had asked me to get her a sewing machine. Of course, I was more than happy to do so … but I don’t know a lot about sewing machines.

article thumbnail

Why Sales Is Like a Taco

DiscoverOrg

Whatever shell used is a personal preference and chosen to a) represent the seller’s values and b) attract the ideal customer, much like a target audience in sales. Sure, you could spend hours googling various Mexican restaurants to understand the unique demographics and taco offerings of each establishment.