Biznology

OCTOBER 2, 2019

Building a personal brand is not just for CEOs and politicians. Personal Branding Will: Increase your authority and marketability. Your mileage may vary, but I’ve found that having a strong personal brand delivered all of the above. How to Build Your Personal Brand. The post Who Needs a Personal Brand?

Personalization 99

Personalization Brand Identity Branding Aggregators 99

Biznology

JULY 2, 2019

And here’s some powerful data — a survey of retail customers shows that 91% prefer brands that provide personalized offers / recommendations. Meanwhile, many businesses are struggling to implement data — as a new study showed 41% of shoppers say that most personalized messages still feel like mass marketing. 0:00 Intro. 29:00 Outtro.

Personalization 120

Personalization Customer Satisfaction Search Marketing Custom Publishing 120

Biznology

JUNE 27, 2017

They’ve taken the content creation life to heart and, as I have finally been optimizing their site for Google Search, it has been a breeze because there is so much to work with. Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year. What content to blog for Google search success. Like this post?

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Biznology

AUGUST 6, 2019

In a recent blog post we mentioned that 67% of B2B companies doing personalization are either entirely or mostly using manual processes for content personalization. We also recently learned from Salesforce data just how much people expect personalization. 8:30 What’s the stumbling point for personalization. 0:00 Intro.

Personalization 99

Personalization Customer Satisfaction Search Marketing B2B Marketing 99

Biznology

SEPTEMBER 19, 2017

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Google recognizes datestamps at an architectural level. Google Webmaster Tools Data Highlighter.

Google 123

Google Press Domain Marketing Management 123

Biznology

SEPTEMBER 12, 2017

Get your words–who you are, what you think, what you do, and what your company does, your products and services–out there right now if only to let Google Search and Bing Search know. Friends 1st, then Google, Prospects, and Prosperity. Initially, Google Need Chum Not a Kobe Steak Dinner. Don’t sweat it.

Google 156

Google Blogger Search Marketing Advertisements 156

Biznology

JANUARY 28, 2014

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s conflicted.

Google 80

Google Advertising Agencies Cross-Selling SEO 80

Biznology

JANUARY 20, 2014

2014 will be the year of the personal brand. To be honest, the “year” of the personal brand has probably come and gone – or perhaps it’s more accurate to say that we’re smack in the middle of the “decade of the personal brand.”. A personal brand is a basic requirement for both freelancers and entrepreneurs.

Personalization 80

Personalization Brand Identity Branding First-Mover Advantage 80

Biznology

MAY 12, 2015

Since eCommerce doesn’t demand a personal touch, the overhead can be low since there are ways of doing business without maintaining a personal inventory. Google Prefers Sites with Esprit de Corps. This man feels personal pride in his store and makes sure his team lives out that pride.

Google 80

Google Youtube Internet Marketing Ad brokers 80

Biznology

APRIL 7, 2015

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Google, too, doesn’t spend as much time innovating in France, from my limited, 10-day experience.

Google 80

Google Word of Mouth SEM Allocation 80

Biznology

MARCH 31, 2015

Last week I shared a couple Google Webmaster Tools tips and tricks with you. If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you!

Google 80

Google Tools Tips RSS 80

Biznology

MAY 13, 2014

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer. Isn’t that interesting?

Youtube 80

Youtube Advertising Channels Google Social Networks 80

Biznology

JULY 29, 2014

Google+ Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Does Google Know how Money Plus Is? That’s powerful.

Google 80

Google Network Marketing Social Networks Communities 80

Biznology

JULY 8, 2014

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network.

Google 80

Google Social Networks Network Marketing Communities 80

Biznology

APRIL 23, 2014

Google Glass is the first step in the amalgamation of offline and online. Offline Marketing Social Media Marketing Facebook Google Google Glass Mark Zuckerberg' You and I thrash back and forth between these two worlds, trying desperately to integrate one into the other.

Google 80

Google Privacy Internet Marketing Barriers 80

Biznology

OCTOBER 23, 2017

Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person. Personalized search already does this.

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Biznology

MARCH 23, 2012

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Google Groups.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

DECEMBER 27, 2013

And, while looking through some year-end reports, I had a chilling thought: What if Google really sticks it to us next year? Now, before we go too far down this path, let’s be clear: I’m not asking whether Google is evil. Growth of Google Now and Conversational Search may further reduce your opportunity to be seen.

Paid Content 80

Paid Content Google RSS SEM 80

Biznology

JANUARY 22, 2018

Resources: Use brainstorming, Google , or another source like an industry association. Check that you’re making good choices with a quick Google search. And help each person during every use, which attracts frequent users. Make the problem a trigger that calls a personalized, instant solution.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Biznology

APRIL 30, 2018

Step 2: a second email explaining how to share that good experience on Google, Yelp, Facebook or dozens of other sites. The process is called ‘review gating’ and, on April 12, Google updated its terms of service for reviews warning companies to specifically stop the practice. Here are five quick tips: 1. Embrace the danger.

Google 58

Google Work Management Marketing Management Guidelines 58

Biznology

MARCH 14, 2012

Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham. Chris talked for 30 minutes about how to set up your Google+ personal and business accounts. Are you interested in using Google+ for your company, but don’t know where to start?

Google 80

Google Allocation Business Wikipedia 80

Biznology

MAY 10, 2013

If Google has it their way listening will become a thing of the past. Now, Google doesn’t always get its way, but they do more than most. Well, it can happen (to some degree) and if it did happen that would mean it’s a good thing for Google but possibly quite disruptive (in a bad way) to the rest of us. Huh, you ask?

Google 80

Google Ethics Internet Marketing Mobile Marketing 80

Biznology

OCTOBER 29, 2013

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. What is Google Authorship?

Google 80

Google Youtube Blogger Domain 80

Biznology

NOVEMBER 12, 2013

Encourage your entire staff to link their Google+ profiles to your business site. So, even the least likely to ever volunteer to blog or tweet on your company’s behalf staff member might very well be a Google Clout rockstar and never have written anything bloggish at all. Your corporate site is just dandy.

Google 80

Google Paid Search Agency Adsense Brand Identity 80

Biznology

JULY 22, 2013

You probably also like to keep up on the most recent SEO and link building news; and by keeping up on the latest SEO news I imagine that you have come across an article or two about Google+ and Google Authorship. Possibility of Google Authorship as a Spam-Detection Tool. Skepticism and Hesitation Regarding Authorship.

Google 80

Google Tools CAN-SPAM Eye-Tracking 80

Biznology

JANUARY 10, 2022

Two years of stress, of waves of illness, of personal tragedies, of on-again-off-again isolation, and it seems we’ve forgotten how to behave. Marketing use of third-party data has been under attack for a number of years with the “Death of the Cookie” and other personal data Armageddons seemingly always on the horizon.

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Biznology

JULY 25, 2011

Yep, and you have Google+ to thank for it. Last week, Chris Abraham and I were both interviewed by the English-language broadcast of the Voice of Russia to answer the hottest questions on what Google+ is, what threats it poses to other social media properties and how you might use it personally and (someday) for your business.

Buzz 80

Buzz Google Broadcasting Blogger 80

Biznology

NOVEMBER 9, 2011

You probably heard the uproar recently when Google announced that all searchers who are signed into their Google accounts will have their search results encrypted, so that the standard referrer that comes to your Web analytics package won’t know what search term was used. No, the tumult came from search marketers.

Google 80

Google Marketing Analytics Tools Search Marketing Analytics 80

Biznology

JANUARY 5, 2018

Accelerated mobile pages are flat HTML web pages that follow Google ‘s guidelines and are hosted by Google to boost page load performance on mobile devices. The three reasons to avoid AMPs boil down to one: you need JavaScript to track and measure marketing effectiveness, and to build more personalized content experiences.

SEO 192

SEO Guidelines Mobile Marketing Paid Search Agency 192

Biznology

MARCH 1, 2012

One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had on some businesses I know. Google Panda and other ranking algorithm changes have caused significant drops in traffic for many of these companies. Image via CrunchBase.

Conversion Rate 80

Conversion Rate Lead Ranking Lead Scoring Google 80

Biznology

FEBRUARY 16, 2012

Yesterday, we talked about how Google might have cracked the code on qualified sales leads through search. Somehow, sites are seeing drops in traffic but not all of them are seeing commensurate drops in revenue, because Google is figuring out which keywords drive revenue for each site. Image via Wikipedia.

Google 80

Google Conversion Wikipedia Sales Qualified Leads 80

Biznology

OCTOBER 3, 2012

How can a lawyer explain Google Bowling? So, we have a technologist/marketer turned IP attorney that I was pleased be able to interview on the newest form of negative SEO or Google Bowling–illegal using copyright law against your competitors. Now you spend about two minutes on Google submitting each set of data.

Copyright 80

Copyright DMCA Google Act-On 80

Biznology

OCTOBER 7, 2011

I am not a truly technical person but I can make my way around a little. So, all in all, I just painted a rather ordinary picture of who I am–which is a pretty ordinary person who relies on technology more than most. Why would I when I can get Google Docs for free? Google’s got this one nailed.

Google 80

Google Adsense Adwords Loyalty 80

Biznology

AUGUST 27, 2013

It’s the same thing with search engine optimization (SEO) and Google. . Until Google really started rolling out Panda and Penguin algorithms. Google’s tightening and closing as many loopholes as it can get away with. Even Google’s human ninja reviewers often get fooled. So, what to do, what to do?

Google 80

Google Social Media PR CAN-SPAM 80

Biznology

MARCH 29, 2018

Late in 2016, Google announced that it would no longer index websites based on their desktop sites, but based on mobile sites. Google statements share that more than 50 percent of search inquiries around the globe come from mobile devices. According to Aberdeen , personalized email messages improve conversions by 10 percent.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Biznology

FEBRUARY 11, 2020

We cover what this means for your business and offer some guidelines on how you can make personalization work for you without personal data. Tied in with GDPR and CCPA, we seem to be following along a path of regulatory frameworks looking to abandon use and abuse of personal data. How can the market respond? 0:00 Intro.

Customer Satisfaction 104

Customer Satisfaction Guidelines Search Marketing Google 104

Biznology

JUNE 12, 2018

Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. I recommend that everyone takes an interest in how their ass looks in Google’s full-length mirror.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207