B2B Marketing Traction

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Online Marketing – Don’t Leap Before You Look

B2B Marketing Traction

Problems arise and many of us know to look for solutions by Googling keywords and phrases. After many emails back and forth without a solution, one person threw up their hands and proposed restarting the statistics tracking. In another situation, a client had both a Facebook Business Page and a Facebook personal account.

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If There’s One Thing Constant About Marketing, It’s Change

B2B Marketing Traction

Google’s Zero Moment of Truth. Google coined a term and acronym – the Zero Moment of Truth or ZMOT. Now, a buyer can go on manufacturer websites and create 3-D images of what his or her car will look like, with the feature that person wants and in their color choice! a stimulus like an ad, 2.)

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4 Skills Your B2B Marketing Team Must Have

B2B Marketing Traction

This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each. With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets.

Planning 100
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Social Media Marketing: Where Do I Start?

B2B Marketing Traction

LinkedIn has personal profiles and company profiles. Both can be on Twitter, Google + and others such as YouTube, Pinterest, Slideshare, Scribd, Instagram and more. It is safe because people have to request connections on LinkedIn, and they can’t comment, post photos, or otherwise contact you on LinkedIn without your permission.

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B2B Marketers – Has Your Online Content Been Copied?

B2B Marketing Traction

The consultants also took down the web pages containing my articles that they copied – one said they had hired a ghost writer and had no idea that person copied my work. The editor of said publication responded immediately, apologized profusely and took the page down. The other simply apologized. This was in 2006.

DMCA 100
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What to Do if the Competition Stalks Your Customers Online

B2B Marketing Traction

Opportunistic companies can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). So what can you do when a competitor stalks your customers? Be original, organic and true.

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A Business Writer Who Gets SEO is a Marketer’s Best Friend

B2B Marketing Traction

So, someone has to fill the gap, and that person may not even understand the site owner’s business. Another example of bad writing is in press releases distributed online to get picked up by Google and drive more traffic to websites. In my experience, these press releases can be highly effective and can make your phone ring.

SEO 100