KoMarketing Associates

DECEMBER 14, 2015

In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. Modify your e-mail templates to fit your content. Today, cold media pitches (similar to annoying ads) are despised, many even publicly humiliated on social channels like Twitter.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Sprout Social

OCTOBER 25, 2022

Website traffic. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. That will give you a rough estimate of how your efforts translated to site traffic.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Unbounce

JUNE 5, 2019

By using templates , you can focus on identifying your value proposition and validating your idea before bringing it to market. Unbounce landing page templates include A/B Testing so you can quickly and easily compare your page variants—no technical setup required—and figure out the strongest value prop for your new product or business.

Landing Pages 112

Landing Pages Product Business Top of Funnel 112

Optinmonster

JUNE 22, 2021

You should have 2 goals with these campaigns: Capture your traffic’s email addresses. To get started, you can pick from any of OptinMonster’s 50+ pre-built templates. OptinMonster has a 4th of July template that’s ready to go out of the box: With this template, you’ll have a headstart in your campaign design.

Promotion 68

Promotion Landing Pages Template Budget Programs 68

Sprout Social

JANUARY 19, 2022

Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. Once you’ve done your audience research, use your learnings to create personas to guide the rest of your launch. Don’t forget to download the product launch checklist template to guide you through the process.

Social Media 135

Social Media Product Media Work Management 135

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. Organic traffic: You can monitor your organic traffic over time in Google Analytics.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Hubspot

AUGUST 7, 2018

Consider hosting a Twitter chat, posting surveys on Instagram, or creating fun contests on Facebook. To get started writing a press release for your business, consider How to Write a Press Release [Free 2017 Press Release Template + Example]. Here’s how to build an email list from scratch. Internet Marketing Strategies. Email: JetBlue.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Content Marketing Institute

FEBRUARY 14, 2018

After adding the platform into the mix, the team saw Pinterest drive 15 to 25% of web traffic, mostly from posts about new books and movies. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Storytelling through content marketing and audience personas. letmelibrarianthatforyou.

Content 104

Content Paid Search Agency Social Media Communities 104

Pam Didner

NOVEMBER 5, 2020

Based on people’s searches, Google serves up relevant information (aka content) to answer their questions. SEO-optimized content coupled with Google Search helps prospects and customers ‘learn’ about your products and services, which creates a big opportunity for marketers and sellers to ‘educate.’.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. Organic traffic: You can monitor your organic traffic over time in Google Analytics.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

SmartBug Media

OCTOBER 9, 2019

Step 1: Make Sure Your Personas Are Your Top Priority. Whether you’re auditing specific conversion paths, or reviewing the full scope of your lead generation strategy, understanding your personas is critical to your success. Your personas are not trophies sitting on a shelf to be admired. Consider a Persona Refresh.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

SocialPilot

JANUARY 26, 2024

” “Create a Twitter thread outlining key insights from our recent industry [report]. ” “Create ad variations for A/B testing to optimize [Desired Metric] for our Google Ad for [Product/Service].” ” “Create an email template for reaching out to potential speakers for [Event].

Examples 78

Examples ROI Planning Work Management 78

Valasys

SEPTEMBER 26, 2019

In the previous sections of the blog, we have unraveled how brands can define, measure & optimize their social media KPIs for channels such as Facebook , Twitter , Instagram & LinkedIn. The content type needs to be adjusted to the interests & research methodologies of the buyer persona.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Hubspot

NOVEMBER 29, 2018

Lastly, Luisa is SEO-optimized to help you organically attract more traffic and visitors. The theme even has social media support so you can post and link to your social accounts (like Google+, Twitter, and Facebook) straight from your website. Key Takeaways: Over 250 different customizable templates. Newspaper template.

Best Practices 76

Best Practices Enterprise Management Blogger Display 76

Optinmonster

APRIL 11, 2024

It’s so easy to get carried away with the idea of thousands of X.com (formerly Twitter) followers and Facebook fans. Host Twitter Chats Posting and reposting social media content online isn’t necessarily the best way to generate leads for brands. But running a Twitter chat session is an exception to that norm.

Social Media 94

Social Media Media Ideal Customer Profiles Lock-In 94

Hubspot

AUGUST 21, 2023

Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona. What is a Go-to-Market Strategy? Create Alignment Alignment is essential when preparing to launch a new product or service.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Optinmonster

APRIL 22, 2024

Without good content, building trust and getting traffic to your website is really tough. Get more traffic and improve conversion metrics with our Ultimate Guide to Content Marketing. Customer Avatar Exercise A customer avatar, or a buyer persona , is a detailed profile of your target customer. The reverse is true, too.

Paid Content 97

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 97

B2B Marketing Insights - WE

JUNE 29, 2018

Do a quick Google image search to make sure nothing comes up that looks the same as the logo you want. If you’re still not sure how to form your positioning statement, use this template: Name of business is (or makes/offers/etc.) Google won’t like it if you don’t. Buyer Personas. Avoid clichés. That’s just bad juju.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. The search engine receives 3.5

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Optinmonster

MARCH 16, 2020

For instance, HubSpot suggests asking everyone who has a Gmail address to add your blog to their Google Reader. Buyer Persona. Most businesses have more than one buyer persona. These personas usually have different needs and respond to different copy, so why not send targeted campaigns to each? Affiliates.

Segmentation 144

Segmentation Enterprise Management Tips Work Management 144

Hubspot

OCTOBER 27, 2016

In 2015, Google did a study of Digital Leaders -- the folks who have seen success with digital marketing -- versus Digital Learners -- those who have not. Just have a look at this collection of Twitter success stories , and the subhead introducing them: "Learn how businesses from around the world achieved their goals with Twitter.".

Social Media 28

Social Media Planning Media Buyer Personas 28

Optinmonster

DECEMBER 22, 2020

Email service providers like Google and Yahoo are cracking down on spam to better serve their customers. Instead, you can set up various display settings and triggers to make sure you’re only adding people who fit your buyer persona. Instead, you should send those leads personalized emails rather than templated newsletters.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Sprout Social

OCTOBER 10, 2018

Welcome the world of social media personas. Marketing personas put a proverbial face to your customer base, allowing you to better define and market to your most profitable customers. Why marketers need social media personas. For starters, let’s quickly break down what personas are. Improve your content strategy.

Social Media 107

Social Media Brand Identity Branding Media 107

Hubspot

OCTOBER 24, 2013

It''ll also gut check you on how good your blog topic and working title really is -- if it doesn''t align with your personas, keywords, and lead generation offers, perhaps it''s time to reconsider that blog post. 2) Use It as an SEO Template. If you’re doing it right, your Google AdWords campaign probably isn''t a walk in the park.

Top of Funnel 28

Top of Funnel Adwords Paid Search Agency Planning 28

Hubspot

JANUARY 1, 2014

As Google Chairman Eric Schmidt outlined in this recent Bloomberg TV video , 2014 is going to be all about mobile. And with 17% of global web traffic coming from mobile , as Statista reports, you''ll want to make your site is completely optimized for smartphones and tablets. 6) Take a look at your buyer personas, too.

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

Optinmonster

NOVEMBER 14, 2023

Improve Brand Awareness: Quality content can increase traffic to your site, exposing your brand to a wider audience. Getting more traffic to your site, as the more traffic there is, the greater the possibilities for meeting your other goals. SEO success , which leads to more organic traffic.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Hubspot

SEPTEMBER 27, 2013

Lesson 4: Creating Personas. Start now with this customizable template for buyer personas. Assignment: Use this template to organize your website’s on-page SEO strategy and coordinate pages and keywords easily. Here are some easy-to-use customizable templates that you can use to post to social media. just kidding!

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Moz

JANUARY 22, 2019

The first step is to set up a funnel visualization in Google Analytics. The actual funnel layout: You may add up to 10 pages in Google Analytics for a conversion funnel. You must account for all avenues of traffic. For example, “Document capture e-book A” or “free trial subscription B.” Click to see a larger image.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. Don’t be persona non grata – take the time to really understand the persona of the target audience. > Oh, we need content, okay let’s just copy & paste from our old marketing collateral.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Content Standard

OCTOBER 22, 2016

One way Davis suggested doing this was to take advantage of Google Trends , creating content around timely events and content that’s already “socially approved,” which has a higher likelihood of being shared. Brand adoption exceeding that of Facebook and Twitter. Agree up front on the personas.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Pam Didner

APRIL 2, 2021

Template and checklists. Lead magnets can be case studies, eBooks, templates or checklists. Increase inbound traffic: Promote your content to drive traffic to your website. Target personas. Here are two-pager templates you can use. What is content marketing? What are the Different Types of Content Marketing.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

Single Grain

AUGUST 18, 2020

A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website. You can check the number of unique visitors in your Google Analytics. Here’s how: Step 1: Open Google Analytics. 1) Optimize Your Customer Persona. If you already have a buyer persona in place, use customer data to optimize it.

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

Hubspot

MARCH 29, 2013

I recommend running email A/B tests because you don't need to rack up enough traffic to, say, a landing page to wait for statistical significance; if you have a good size email list, you can get statistically significant results much faster. You will be shocked how quickly you can rank for and generate traffic from this term.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Optinmonster

APRIL 13, 2020

OptinMonster is packed with powerful features to help you boost your conversions and increase your traffic, subscribers, and revenue. With OptinMonster, you’ll be able to turn your anonymous website traffic into happy, paying customers. Drive Traffic to Your High-Converting Pages. What Is OptinMonster? Want more details?

eCommerce 110

eCommerce Display Rules Opt-out 110

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. For best results, create a different ad for each of your buyer personas, and tweak the copy accordingly. Gender and Age. 5) Choose Your Bidding Options.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Single Grain

JULY 16, 2021

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. Simultaneously, not many can deny that its traffic has become painfully expensive over the last two years. Twitter (353 million) . Website Traffic : Target users who have visited and/or completed an event on your website.

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133