Lake One

NOVEMBER 12, 2020

Google Ads is a great tool to have in your marketing toolbox if you’re looking for profitability in your business. There’s a reason why companies worldwide collectively spend billions of dollars on Google Ads– if done right, it’s profitable. Here are five tips on how to create a profitable Google Ads campaign.

Cost Per Click 52

Cost Per Click Paid Search Agency ROAS Google 52

Lake One

NOVEMBER 12, 2020

Google Ads is a great tool to have in your marketing toolbox if you’re looking for profitability in your business. There’s a reason why companies worldwide collectively spend billions of dollars on Google Ads– if done right, it’s profitable. Here are five tips on how to create a profitable Google Ads campaign.

Cost Per Click 52

Cost Per Click Paid Search Agency ROAS Google 52

Contently

APRIL 4, 2023

Don’t Be Afraid to Rethink Your Content As content marketers who live in an SEO-driven world, we’re governed by what Google wants. It’s easy to get caught up in creating new content that Google will love, but what about your existing content? Google recently moved all websites to mobile-first indexing.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Stevens & Tate

JULY 25, 2022

Search Engine Optimization (SEO) is the strategy of improving your website’s ranking on search engine results pages (SERPs). The secret to SEO is that Google uses countless factors to determine website rankings. Creating buyer personas is an effective way to ensure that you understand who your target audience is.

SEO 132

SEO Optimization Tips Lead Scoring 132

Content Marketing Institute

OCTOBER 16, 2018

This insight comes from my company’s experience in ranking for 16,200 words on Google. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. Google search (to find keyword variations plus related/synonymous terms). Image source.

Long Tail Marketing 103

Long Tail Marketing Google Domain Keywords 103

Brightedge

FEBRUARY 15, 2022

Google is the largest search engine globally, with a market share of nearly 90%. In many countries optimizing for Google alone will allow you to reach your prospective clients. This is not recommended, however, by Google. Inform Google of Foreign Language Versions of Pages With “hreflang” Tags.

Practices 141

Practices SEO Best Practices Domain 141

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. Does it allow you to cluster your content by topics, personas or product initiatives? What Is SEO Competitor Analysis?

Analysis 119

Analysis SEO SERP Domain 119

SmartBug Media

FEBRUARY 4, 2020

This should be done through: Analyzing your personas. Mapping out your Buyer’s Journey for each persona. After going through this step, you should come up with 3-5 initial core topics that align with each of your personas and each stage of their respective Buyer's Journey. How You Calculate SEO Share of Voice.

SEO 96

SEO SERP Domain Analysis 96

Hubspot

DECEMBER 17, 2019

The era of the high Google click-through rate is nearing its end and the age of the low-click landscape is dawning. While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. How to Optimize for Higher On-SERP Conversions.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

SmartBug Media

AUGUST 27, 2021

It all comes down to your buyer personas and your business’s unique goals. Use Google Analytics to gain insights. “I Setting Google Ads campaigns to use the time decay model and looking in Google Analytics can offer a more holistic view of how users interact with your content and convert.”.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

SmartBug Media

MARCH 11, 2020

With the seemingly never-ending Google algorithm updates, you may catch yourself wondering, “How does Google Search work?” Here are five core realities you should keep in mind: Google cares about the meaning of users’ queries. Google uses contextual information about search behavior. Google penalizes spammy content.

SEO 108

SEO Marketing & Strategy Phishing Intent 108

Stevens & Tate

JULY 24, 2020

Many businesses will begin searching for information or solutions through Google. If you have a strong SEO strategy in place, your website will receive more exposure on Google’s SERP (search engine results page). This will bring in more organic traffic from Google. To do this, you should develop your buyer personas.

B2B Marketing 66

B2B Marketing Marketing Strategy Marketing & Strategy Buyer Personas 66

Valasys

NOVEMBER 4, 2022

For all the businesses that want to execute personalized targeting for a B2B prospect who enters the sales funnel, creating accurate buyer’s persona and ideal customer profiles has become really challenging. It is all to improve the buyer’s persona and create a meaningful environment. This is how Google Analytics works.

Marketing AI 80

Marketing AI B2B Marketing Ideal Customer Profiles Top of Funnel 80

Hubspot

SEPTEMBER 17, 2020

If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”. If you’re using Google, your query looks something like this: “ Best form builder ”. I Googled it and took the top ranking URL and put it into Ahrefs.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

seo.co

NOVEMBER 22, 2021

The term search volume refers to the number of search queries Google gets for a specific keyword. And if big-name businesses are willing to fight you for prime SERP real estate , they’ll put in more resources to get those expensive keywords to work for them. Every month around 40 – 60 billion searches take place on Google in the US.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Navigate the Channel

OCTOBER 17, 2017

You should also take note that videos show up at the top of the SERPS on Google, and can be searched on YouTube. Knowing which personas are your best customers will help hone that content for your preferred audience. YouTube is the 2nd largest search engine on the internet. People Get their News from Social Media.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

SmartBug Media

JULY 2, 2021

When users bounce, it’s often because the problem or interest they searched for in Google doesn’t match the solution or topic presented in your blog post. Google the terms you’re targeting and see what kind of results come up. Step 2: Ensure Posts Provide Value to Buyer Personas. Do the top results reflect your offerings?

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Stevens & Tate

FEBRUARY 8, 2022

It’s why many businesses will start by developing their buyer personas first. High-quality content that addresses the needs of your target audience is likely to be shared more and to rank higher on Google’s search engine. For this stage to be successful, you need to understand who your target audience is.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

SocialPilot

FEBRUARY 19, 2024

Does using AI content violate Google’s helpful content guidelines? However, with time and AI getting more powerful, big names like Google changed their search guidelines on AI-generated content. You cannot create content in masses to manipulate search engine rankings and expect Google to reward high ranks in the SERPs.

Generation 98

Generation Psychographics Content User-Generated Content 98

Conductor

APRIL 15, 2021

There are a number of tools available through a simple google search. Step 5: Check SERP rankings. Conduct your own Google searches for specific keywords and phrases to determine what type of content (and what brands) are ranking on the first page. This is where consulting the SERP to determine if blogs, video, e-books etc.

SEO 111

SEO Marketing & Strategy Content SERP 111

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. Improved search visibility on Google, both locally and internationally (if that’s what you’re optimizing for). The first page of Google search results gets 90% of the traffic. Google Analytics.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

accelerate agency

MAY 17, 2022

High-quality content will help meet real user intent and so please Google. A buyer or customer persona is a well-researched representation of your ideal customer. The persona will detail the demographic traits of your customer. Creating a customer persona is an exercise in research.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

High-quality content will help meet real user intent and so please Google. A buyer or customer persona is a well-researched representation of your ideal customer. The persona will detail the demographic traits of your customer. Creating a customer persona is an exercise in research.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 Retargeting.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

KoMarketing Associates

FEBRUARY 23, 2017

You would have also (again, hopefully) developed buyer personas so that you know who your target audience is (i.e., You can also simply type your keyword into a Google search and see what type of content is coming up for it, noting competitor ranking. goals, needs, pain points, etc.)

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Content Marketing Top of Funnel 152

SmartBug Media

FEBRUARY 5, 2020

Optimize Content to Obtain Google Featured Snippets. Ever since the 2011 Panda algorithm update , Google has prioritized content as its number one ranking factor. Before you start writing, brainstorm topics you know your buyer personas care about. Optimize Content to Obtain Google Featured Snippets. Update Old Content.

SEO 87

SEO Tips SERP Content 87

Moz

JANUARY 5, 2020

It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. Level 1: Feed Google. And something beyond dollar, too: civic satisfaction.

Google 78

Google SEO CAN-SPAM Communities 78

KoMarketing Associates

DECEMBER 7, 2017

There are other review sites, like Google Plus, Yelp, and TripAdvisor, but Facebook reviews have continued to skyrocket in popularity because so many adults already have an account on the site. Why create a new account on Yelp or Google Plus when you are already logged into Facebook? Create Marketing Personas. Calendar Fill-Ups.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Conductor

APRIL 21, 2020

Think About Your Customer Personas. Personas are the foundation of your marketing strategy. Use Google Trends. Google Trends is a free tool created by Google that allows you to see “what the world is searching for”. Before you know how your customers might be affected, you first need to know who your customers are.

Keywords 111

Keywords Research Tips SERP 111

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. Google and other search engines use search result interactions and page engagement as an indicator of content value: Are people clicking on your link?

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Physically type into Google your title ideas and see what shows up - what a concept, right?

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. Think About Your Buyer Personas. The Long and Short of It.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

accelerate agency

NOVEMBER 3, 2020

High-quality content will help meet real user intent and so please Google. A buyer or customer persona is a well-researched representation of your ideal customer. The persona will detail the demographic traits of your customer. Creating a customer persona is an exercise in research. How to Choose Your Keywords.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

Valasys

MAY 13, 2020

The latest addition to the series of Google’s core algorithmic updates, following the January 2020 core update, is the May 2020 core update that was rolled out on May 4th around 3:50 pm ET on Monday. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

Hubspot

JUNE 16, 2020

Determine your persona. Your business already has a buyer persona — a fictionalized idea of the perfect customer. If it's appropriate, you might want to come up with an entirely different persona, one that's solely based around your enterprise audience. For example, let's say you create a persona called "Enterprise Ernie."

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. The better understanding you have of your persona and their pain-points, the more tailored and personalized your pieces of content would be.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

SmartBug Media

FEBRUARY 5, 2019

Before we delve into this topic, let’s have a quick refresher on some of the basics of PPC: Google Ads Basics. With Google dominating search engine traffic, Google Ads is one of the more powerful, cost-effective platforms available for implementing and running PPC campaigns. How exactly does PPC work on Google Ads?

PPC 73

PPC Keywords Lead Ranking Click Rate 73