Your competitors are doing SEO
DECEMBER 9, 2014
It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. What’s more, it seems like more SEO and SEM consultants are recommending that their clients completely remove all their meta tags from all the pages of the their sites. Google’s tell?
How to Use Google Plus for Personal Branding and Establishing Author Rank
NOVEMBER 29, 2012
Are you taking advantage of the unprecedented opportunities Google Plus gives businesses and professionals? Take our Google Plus contributor, Mark Traphagen , for example. The number one reason businesses are skeptical of the efficacy of Google Plus, in my experience, is having heard the “ Google Plus is a ghost town ” mantra so often they now believe it must be true.
How (and Why) to Map Your Company’s Digital Landscape
MARCH 30, 2012
Facebook / LinkedIn / Google Plus metrics (i.e. YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). This is as simple as searching within “groups” on each social networking site for your primary keywords and recording the results. But “use” and “success” are two different things.
Google Authorship: Are Top Social Media Influencers Using It?
NOVEMBER 30, 2012
Google Author Rich Snippet Search Result. As excited as I have been about the rise of Google Plus, I’ve been even more pumped about a Google feature intimately tied in to Google’s social network: Google Authorship. Authorship was rolled out about the same time as Google+ last year. Why Low Adoption of Google Authorship? future.
5 Must-Watch Google Webmaster Videos for the B2B Marketer
NOVEMBER 15, 2013
Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users. What percentage of PageRank is lost with a 301 redirect?
How Google Search Works, In a Nutshell
APRIL 24, 2012
Unless you're an SEO expert , it's no surprise if you're mystified by the inner-workings of Google search. How on Earth does Google decide how to rank the pages on your website? RobertvH, Munich. "So that’s basically just like, tell me everything about Google. In the video, Cutts explains how Google used to crawl the web, which was a long and drawn out process.
Social business, the forest and the garden: Your intranet is not the Internet
FEBRUARY 8, 2013
The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. However, Wikipedia is still very successful, as the #6 site in the world according to Alexa.
18 (of the) Best SEO Link Building Guides of 2011
APRIL 16, 2012
There are multitudes of question-and-answer or informational sites online with backlinks that could prove viable.” helpful collection of link-building tips primarily for newbies, such as syndicating articles online, submitting your blog to blog directories and syndication sites , and posting comments on relevant industry blogs. Links still matter for SEO. by WebProNews.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
Google uses backlinks in their algorithm to determine how search engine results are returned. GA: Google Analytics i s a website and analytics reporting service created by Google that gives you various statistics in regards to website traffic. If you advertise on a site like Google, you’ll pay based on the number of times a visitor clicks on your ad.
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. ALT Text/Tag or Attribute - A description of an image in your site's HTML. Social bookmarking sites (example: Delicious.com) let users share websites they like with each other. Conversion Form - A form through which you collect information about your site visitor. See Panda). H.
Top 5 Mistakes to Avoid on Your Company Blog
MARCH 24, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? We ‘Heart’ It! Is it advice?
SEO for Alternative Content Types, Part 2: Optimizing Video for SEO
JUNE 8, 2015
But also, look at the sheer volume of traffic coming through YouTube. Google is number one, YouTube is number two, which is of course owned by Google, and that doesn’t even count situations where a video shows up in a traditional search engine results page. People search within YouTube as well. So YouTube is an extremely heavily trafficked site.
5 Excellent Productivity Tips For Google Reader
Buzz Marketing for Technology
JUNE 27, 2008
Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. Excellent Productivity Tips For Google Reader. There are no doubts about the fact that Google Reader is the best browser based RSS reader available. Master the Google Reader Keyboard Shortcuts. Google Reader provides some awesome keyboard shortcuts which let you save a lot of time while reading feeds. There are two ways in which you can view the feeds in Google Reader - Expanded view and List View. Google Reader. Google.
4 Easy Ways of Subscribing to Feeds in Google Reader
Buzz Marketing for Technology
JUNE 27, 2008
Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. Easy Ways of Subscribing to Feeds in Google Reader. Google Reader is a very popular online tool for reading RSS feeds. As a result, the number of ways to get a new feed in to Google Reader has multiplied. If you are just getting started with Google Reader, and you don’t have any specific feeds in mind to add, using the built-in add subscription button is going to be your first stop. The Google Reader folks have created â??bundlesâ??
Glossary: 24 SEO Terms Marketers Should Know
JUNE 15, 2010
Jargon alone should not stop you from making your site the powerful marketing tool it can be. ALT text/tag or attribute - A description of an image in your site's HTML. Social bookmarking sites such as del.icio.us let users share websites they like with each other. Having links to your site in del.icio.us is a sign that your website content is interesting to people. C.
Why B2B Blogs Aren’t Achieving SEO Success
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? You want the visible title of your post to be engaging and creative, inducing site visitors to read more and share your post with others via social media. Among indexed pages were URLs resulting from the blogs’ on-site search tools, and author, date, and tag archives. Review of site analytics of the blogs indicated many different URLs for the same content. TODAY ON SEARCH ENGINE LAND TOP STORIES Google’s 2010 Holiday Logo: From St. b2bmarketing
High Points on the Social Media Landscape
MARCH 10, 2009
The intent of the lists below is to categorize the landscape and show the most prominent sites in each category. Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank FeedBurner 522 3,581,957 +42.3% 9 Technorati 599 3,309,174 +25.2% 8 Bloglines 9,182 435,118 +2.6% 8 BlogPulse 58,521 51,229 +89.7% 7 Media Sharing Sites where you can upload, promote, search and share non-text media such as video, photos and podcasts.
Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.
Industrial Marketing Today
MAY 31, 2010
Before you dive into the deep end of do-it-yourself (DiY) SEO, you should be aware of the two types of optimization tactics and they are: On-page or on site optimization Off-page or off site optimization (mainly link building, which is a topic for another post) In this article, I’ll be focusing on a few DiY on-site optimization techniques for a WordPress business blog.
Book Review: Website Optimization
JANUARY 23, 2009
Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it. Press releases are an especially effective way to get guaranteed inbound links that say exactly what you want in the link text.Spend the extra money to include link text for your URLs rather than using 'naked' URLs for maximum Google juice." Or at least almost any business.
Best of 2008 (So Far) - Cool Web Tools, Part 1
AUGUST 25, 2008
Use Google to track the status of almost any flight or find legal free music downloads? Discover what visitors really think of your site's usability? Testing the Quintura Site Search Widget by Pandia Search Engine News Quintura is an alternative search engine developed in Russia, based on semantic technology. Turn your computer into an alarm clock?
The complete knowledge sharing guide. | lucasmcdonnell.com
Buzz Marketing for Technology
JULY 24, 2008
50 essential knowledge management sites and blogs. 2. 12 ways to define your blog, brand or site. 5. Today’s featured site: the JibberJobber blog. Today’s featured site: The Paper Bull. It can either be pushed to you (RSS and email for example), or you can set out looking for it yourself (on Google, for example). Google. pagerank. about.
Online Marketing News in 2009: The Year’s Hottest Events
Modern B2B Marketing
DECEMBER 15, 2009
MySpace and Facebook sign real-time search deals with Google. Google Announces New Offerings in Real-Time, Mobile and Social Search. YouTube is routinely serving more than a billion video views per day. Google Removes Page Rank from the Webmaster Tools. Robert Half Technology study announces 54% of companies blog social media sites. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more. reCapture by Google. billion.