KoMarketing Associates

NOVEMBER 15, 2013

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

Moz

FEBRUARY 18, 2021

Those two main factors are, first of all, the page itself, the words, the content, the keywords, the relevance. SEOs, we call this relevance. That's one of the key search ranking factors is relevance, content and keywords and stuff on pages. So the two main search ranking factors are relevance and authority. It's links.

Domain 68

Domain PageRank SEO Keywords 68

Convince & Convert

JUNE 10, 2014

A content marketing partner is another business in your industry you exchange relevant content with in exchange for mutually beneficial backlinks. Determine your most valuable, relevant, opportunistic keywords. It will lap it up and distribute it to all the relevant parties. What is a content marketing partner?

Advertising Agencies 167

Advertising Agencies PageRank Process Content Marketing 167

FunnelEnvy

JANUARY 22, 2024

In the early days of the internet, Google won the search engine wars against companies like AltaVista by developing more sophisticated algorithms rather than solely focusing on keyword matching. For example, Google’s PageRank algorithm incorporated authority, relevance, and keywords. Let’s take a look.

Generation 62

Generation High Quality Lead Guidelines Top of Funnel 62

Biznology

APRIL 21, 2015

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Google is releasing the mobile friendly update on April 21st.

Google 80

Google PageRank Mobile Marketing Search Marketing 80

Webbiquity

APRIL 20, 2017

Relevance needs to be prioritized. The key trend that came out of all of the updates in 2016 is the influence on relevance over authority. Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. Guest blogging is not dead.

SEO 229

SEO PageRank Paid Search Agency Digital Marketing Funnels 229

Convince & Convert

JULY 3, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Already, some early Google Plus users have created 20 or more Circles to categorize their online relationships. But enough about that. SEOMOZ SEO Ranking Factors.

Google 166

Google Lead Scoring Lead Ranking PageRank 166

Biznology

JUNE 8, 2018

Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. Your content can be indexed by Google for the keywords it contains. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

KoMarketing Associates

SEPTEMBER 4, 2018

But don’t forget industry-specific communities where target markets may visit to discuss relevant technologies and business needs as well. A scan in Google Analytics’ third party website referral report may uncover opportunities to further contribute quality content and secure inbound links on an ongoing basis.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

Convince & Convert

JULY 3, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Already, some early Google Plus users have created 20 or more Circles to categorize their online relationships. But enough about that. SEOMOZ SEO Ranking Factors.

Google 147

Google Lead Scoring Lead Ranking PageRank 147

Convince & Convert

DECEMBER 30, 2011

Since I originally published this post, you’re seeing Google do a lot of the things I predicted. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Thanks for the traffic! I believe this will all be true, eventually.

Google 149

Google Lead Scoring Lead Ranking PageRank 149

Hubspot

JULY 18, 2014

By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. I’m saying I don’t know what the Google algorithm depends on.

Relevance 28

Relevance PageRank Word of Mouth SEO 28

seo.co

JANUARY 12, 2022

However, link building is more complex than that, because Google has a strict policy against the use of link schemes —deliberate attempts to manipulate your rankings using low-quality, misleading, or otherwise unhelpful links. They’re also bad for Google because they make it harder to determine trustworthiness on an accurate basis.

Domain 98

Domain PageRank Link Building CAN-SPAM 98

KoMarketing Associates

OCTOBER 31, 2017

Luckily, John Mueller confirmed via Twitter that it’s just a scare tactic and Google is equipped to handle. Google released the real-time Penguin 4.0 Gary Illyes confirmed last year that 30x redirect do not lose PageRank. The migration typically comes with known traffic issues while Google figures out you have moved.

SEO 120

SEO CMS Development PageRank Tagging 120

Marketing Insider Group

SEPTEMBER 7, 2021

Google ranking factors. Google is constantly evaluating which factors indicate a high-quality website for their users. Nobody (apart from maybe Google themselves) has a crystal ball that can say for sure what these ranking factors for 2022 will be. Quick Takeaways: Google prioritizes high-quality, high-value, relevant content.

Google 363

Google PageRank SERP Clickthrough 363

Hubspot

MAY 26, 2021

Yet, you're still struggling to rank on Google. While some of the factors are based on website content and performance, Google also gathers its understanding of your website through sources outside of your domain. That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality.

SEO 91

SEO Domain Lead Scoring Lead Ranking 91

Hubspot

OCTOBER 2, 2018

What is Google Search Console? GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. This guide covers: Adding your website to Google Search Console. How to add your website to Google Search Console.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Adobe Experience Cloud Blog

OCTOBER 23, 2013

Author: Maggie Jones There’s something different about Google, but it isn’t something obvious – it’s happening behind the scenes. You may not have even noticed Google’s new search algorithm, Google Hummingbird, but it’s affecting 90% of all Google searches. In short, Google is getting smarter.

Google 48

Google PageRank Search Engine Marketing Keywords 48

Moz

APRIL 18, 2019

Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. We've talked about how they consider keyword use and relevant topics and content on the page. It's still a way that Google thinks about links. Video Transcription.

Link Building 68

Link Building SEO PageRank Ad Building 68

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 100

Google Tips Digital Asset Management Best Practices 100

Hubspot

NOVEMBER 22, 2016

But think about this: Google has really been around for over two decades. I mean, they get us our search results, after all.But how does Google's algorithm work? We thought you might ask that, so we put together some fun facts about Google's algorithm, and how it's shaped the way we search today. Source: pyxle.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

KoMarketing Associates

APRIL 30, 2012

Text used for and around the link (even though Google has acknowledging changes to how they handle anchor text this past month, obtaining keyword relevance should still be a focus where possible and applicable). Google+ specific metrics (number of included circles, interactions). Compete Metrics (Visitor Traffic, Rank).

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

Marketing Insider Group

NOVEMBER 17, 2014

PageRank (Normalised). PageRank (Normalised). And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Twitter Handle. jeffbullas. Jeff Bullas. GerryMoran. Gerry Moran. BrennerMichael. Michael Brenner. JoePulizzi. Joe Pulizzi. CMIContent.

PageRank 100

PageRank Paid Search Agency Content Marketing Brand Identity 100

Hubspot

JUNE 9, 2021

If you have been in SEO for a while, you may remember the days of working hard to increase the PageRank of websites — it was the metric every SEO cared about and wanted to improve. Improving PageRank meant improving your authority (usually with backlinks), which in turn could result in higher rankings and more traffic. Image Source.

PageRank 101

PageRank Google SEO Paper 101

Moz

DECEMBER 8, 2020

These studies consistently show that links matter as a ranking factor, but they also show that Google is dialing up their emphasis on the quality/authority of those links. Of course, the relevance and quality of the content are the most important factors in ranking — they have to be.

Correlation 58

Correlation Studies SEO PageRank 58

nDash

MARCH 25, 2021

User needs have diversified, and search engines have continued to evolve, better understand humans, and serve searchers the most relevant content they can. UX matters to SEO because Google wants to give people the best possible result for their search query, according to Yoast. Core Web Vitals are how Google sizes up your Website.

SEO 52

SEO PageRank Mobile Marketing Intent 52

Brandpoint

APRIL 16, 2019

By building a solid library of relevant backlinks to targeted keywords, you should see an improvement in rankings, a higher PageRank score and a stronger domain authority. But, wait… Google’s own Matt Cutts said guest blogging was dead ! If Google is against it, then wouldn’t it actually be harmful to your SEO?

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

SugarCRM

OCTOBER 8, 2015

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Domain Authority: A score between 0 and 100 (with 100 being the best) that indicates how well your website is likely to rank in Google’s search results.

SEO 50

SEO PageRank Lead Scoring Lead Ranking 50

Webbiquity

AUGUST 17, 2012

They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. Google Algorithm Updates. If you chase Google’s algorithm to optimize your blog and content, you’ll be frustrated. When customers trust you, then Pagerank and other such measures matter far less.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy PageRank Peer-to-peer 100

Onalytica B2B

JULY 8, 2015

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Before it took up to an hour to find 10-20 relevant influencers, now you can do it in less than a minute… Find Influencers Using Your Own Content. PageRank (Normalised). PageRank (Normalised). We’re here to help! Twitter Handle.

PR 100

PR PageRank Brand Identity Branding 100

Customer Experience Matrix

APRIL 18, 2012

Few would be considered relevant for most B2B campaigns. These are keyword monitoring, which tracks the user’s site rank in Google and Bing, and competitor monitoring, which captures metrics such as Google PageRank, inbound links, and indexed pages. Pardot added features for search marketing.

Act-On 120

Act-On Marketing Automation Services Marketo Buy 120

Hubspot

MARCH 29, 2018

If you are new to the search space, the purpose of search engines like Google is to provide the best results when someone completes a search. Google explains keyword stuffing as: Lists of phone numbers without substantial added value. It’s pretty easy to spot and Google will be able to tell that the content sounds unnatural.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74

Webbiquity

MARCH 30, 2012

Facebook / LinkedIn / Google Plus metrics (i.e. If not, or to supplement the results from those paid tools, do some manual research using free tools like AllTop , Technorati and Google Blog Search. Find relevant groups on Facebook and LinkedIn. followers/fans/circles, how complete is their profile, level of activity).

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Webbiquity

JANUARY 22, 2014

Those reasons existed way before Google and they’ll continue into the future. Relevance: a legitimate request will generally focus on one specific post, suitable for your audience and relevant to your typical topics and style. And there are absolutely some fantastic, high-quality guest bloggers out there.I Far from it.

PageRank 100

PageRank Link Building Lead Scoring Lead Ranking 100

Biznology

AUGUST 6, 2012

Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. The bad new is that Google Penguin builds negative ranking factors into the algorithm that punish apparent link building efforts. The key is to create relevant links.

Google 80

Google Ad Building Domain Blogger 80

Biznology

MARCH 21, 2013

It used to be that Google was a secretive entity and it was all up to trial, error, and guesswork to determine what it was thinking about your website. To some extent this is still true, however Google has become somewhat more transparent about its practices in recent years. Google looks at a link portfolio overall.

Google 80

Google Link Building SEO Transparency 80

seo.co

JANUARY 14, 2021

To be fair, there are a lot of components of SEO to consider, with more than 200 ranking factors weighed by Google when calculating search engine rankings. You’ll need to know how the Google search engine algorithm works. Relevance is how closely your content matches the intent of the search. There’s a lot to learn about SEO.

SEO 71

SEO Lead Scoring Lead Ranking Opinions 71