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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

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The Ultimate Guide to Google Search Console in 2018

Hubspot

What is Google Search Console? GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. This guide covers: Adding your website to Google Search Console. How to add your website to Google Search Console.

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Broader Q&A communities like Quora provide discussions on a range of topics, many requiring expertise specific to B2B markets (organic and paid ). A scan in Google Analytics’ third party website referral report may uncover opportunities to further contribute quality content and secure inbound links on an ongoing basis.

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How to Spot a Link Scheme (and Get Away Fast)

seo.co

However, link building is more complex than that, because Google has a strict policy against the use of link schemes —deliberate attempts to manipulate your rankings using low-quality, misleading, or otherwise unhelpful links. They’re also bad for Google because they make it harder to determine trustworthiness on an accurate basis.

Domain 98
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Top Educational Resources for Content & SEO Team Alignment

Conductor

Plus, the podcast is favored by Google’s Search Advocate, John Mueller , so you know it’s good. ContentKing’s F requently Asked SEO Question Hub : ContentKing answers the most-asked questions ranging from technical SEO to Google Search Console, SEO reporting, and more in this comprehensive piece. SEO Content Writing.

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Ultimate Guide and Review of Ahrefs for 2023

seo.co

Ahrefs also offers an extensive backlink database of over one billion links with the ability to filter by domain type (do follow/no follow), anchor text distribution, rank value, PageRank value, etc. The home page will tell you if your website ranks at all (and where) on Google or Bing when someone types “coffee shops near me.”

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The Modern, Inside Scoop on Google PageRank In 2021

Hubspot

If you have been in SEO for a while, you may remember the days of working hard to increase the PageRank of websites — it was the metric every SEO cared about and wanted to improve. Improving PageRank meant improving your authority (usually with backlinks), which in turn could result in higher rankings and more traffic. Image Source.

PageRank 101