Google “mobilegeddon” starts today — are you prepared?
APRIL 21, 2015
You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update: Are you ready for Mobilegeddon?
Google is a lying liar that lies
SEPTEMBER 2, 2014
The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart. And Google acts pretty dumb. Do it! Do it!
Essential SEO advice directly from Google
APRIL 14, 2015
This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity.
Your competitors are doing SEO
DECEMBER 9, 2014
It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. These tools will also check your site for things that are presumably very important to Google organic Search (yes, Bing , too, but what’s good for Google is good for Bing). Google’s tell?
How to Use Google Plus for Personal Branding and Establishing Author Rank
NOVEMBER 29, 2012
Are you taking advantage of the unprecedented opportunities Google Plus gives businesses and professionals? Take our Google Plus contributor, Mark Traphagen , for example. The number one reason businesses are skeptical of the efficacy of Google Plus, in my experience, is having heard the “ Google Plus is a ghost town ” mantra so often they now believe it must be true.
Three Ways to Build Links in the Age of Google Penguin
AUGUST 6, 2012
Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. Still, on-page factors are less important to Google ranking than links and social signals—how Google determines the relative importance and context of the page to other experiences on the web. The bad new is that Google Penguin builds negative ranking factors into the algorithm that punish apparent link building efforts. Your mileage may vary (ibm.com has millions of ranking pages in Google).
How (and Why) to Map Your Company’s Digital Landscape
MARCH 30, 2012
Facebook / LinkedIn / Google Plus metrics (i.e. If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo. If not, or to supplement the results from those paid tools, do some manual research using free tools like AllTop , Technorati and Google Blog Search.
From Link Love to Hate; Don’t Let Your Content Get Slammed by Google’s New Rules
AUGUST 21, 2013
Did Google’s New Rules Just Kill PR Agencies? If you do, and include links back to you (or your client’s) website, you may run afoul of … Continue Reading From Link Love to Hate; Don’t Let Your Content Get Slammed by Google’s New Rules by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Content Marketing Google John Mueller Pagerank Press Release Search Engine Land Search engine optimization Social Media Marketing Tom Foremski Uniform Resource Locator Do you ever blog or guest blog?
Blogger and Google+, using them together to great effect
MARCH 19, 2013
There has been lots of discussion on Google+ , speculation about the future direction of the platform, how to best use it, but also what it means for the future of Blogger. understand the strategy, and the desire to get Google to put more resources into the platform that you've decided to take advantage of. With my personal Google+ account I continue the conversation as myself.
Google Authorship: Are Top Social Media Influencers Using It?
NOVEMBER 30, 2012
Google Author Rich Snippet Search Result. As excited as I have been about the rise of Google Plus, I’ve been even more pumped about a Google feature intimately tied in to Google’s social network: Google Authorship. Authorship was rolled out about the same time as Google+ last year. Why Low Adoption of Google Authorship? future.
Google’s Latest Slap – How Un-natural Links May Affect Your SEO
MAY 2, 2012
Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. Over the years, they have implemented several new algorithm changes that have effectively slapped webmasters down the rankings when they engaged in things Google didn’t approve of. The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings. Search Engine Optimization blogging google link building links search engine optimization seo slap
Is Google Hummingbird a Win For Marketers?
Modern B2B Marketing
OCTOBER 23, 2013
Author: Maggie Jones There’s something different about Google, but it isn’t something obvious – it’s happening behind the scenes. You may not have even noticed Google’s new search algorithm, Google Hummingbird, but it’s affecting 90% of all Google searches. Named for its precision and speed, Hummingbird represents a big change in Google’s approach to search.
Top 5 Reasons Web Marketing Now Relies on Content Strategy
AUGUST 17, 2012
They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. Google Algorithm Updates. If you chase Google’s algorithm to optimize your blog and content, you’ll be frustrated. When customers trust you, then Pagerank and other such measures matter far less. Guest post by Celina Conner. Information Era.
Google’s Angry Birds
OCTOBER 7, 2013
Google’s announcement of their new search algorithm, Hummingbird , has certainly received a lot of attention from the press, both in the SEO industry and in the general business press. This chart is MozCast ’s “weather report;” it shows turbulence in the Google algorithm over time. The hotter and stormier the weather, the more Google’s rankings change.
Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
JULY 30, 2013
While the question of whether anchor text links in press releases ever actually pass search value has always been debatable, a recent update from Google seems to shed some more light on these issues. On Friday, Search Engine Land reported that Google had sneakily updated its Webmaster Guidelines'' Link Schemes document. What do you think about Google''s quiet update?
How to Build Search Engine Ranking Power with a Google Plus Brand Page
JUNE 27, 2012
” With G+ brand pages, Google is practically giving you the search engine fish pond. Unlike some of Google’s previous toe-dippings into social media (Buzz, Wave), G+ is not a bolt-on. It is designed to be fully-integrated into all thing Google. Web pages recommended by your network on Google+ were raised to the valuable front page of Google search results.
26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
JULY 1, 2014
Google Webmaster Videos present a great opportunity to validate perspective on why B2B marketers should be focused on acquiring high quality, relevant links, focusing on appropriate target audiences, and understanding why certain tactics can be considered “questionable” I wanted to share some of the most appropriate findings for B2B marketers that I discovered in this blog post.
How Google Search Works, In a Nutshell
APRIL 24, 2012
Unless you're an SEO expert , it's no surprise if you're mystified by the inner-workings of Google search. How on Earth does Google decide how to rank the pages on your website? RobertvH, Munich. "So that’s basically just like, tell me everything about Google. In the video, Cutts explains how Google used to crawl the web, which was a long and drawn out process.
Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?
FEBRUARY 24, 2016
As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. ” In this case, that limited real estate is like Google’s ads, the difference being that the ads aren’t guaranteed to replenish your comfort and energy. Oh yeah.
5 Must-Watch Google Webmaster Videos for the B2B Marketer
NOVEMBER 15, 2013
Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users. What percentage of PageRank is lost with a 301 redirect?
For ranking algorithms, AdAge is no Google
SEPTEMBER 26, 2011
The bottom line is that AdAge is no Google when it comes to ranking algorithms. Google has probably spent a little more time on its ranking algorithm than AdAge, of course, and it is certainly more complex. Google’s algorithm actually has two parts–the query factors and the page factors. Google must test them to be sure that they are really improvements.
Google's Panda ranking algorithm changes SEO forever
JULY 14, 2011
This time, SEO really is changing in a fundamental way, because the Panda update has changed, and is continuing to change the search ranking algorithm in the biggest way since PageRank. If you want to see how machine learning is turning SEO on its ear, check out my latest post on Search Engine Guide, " Google's Panda ranking algorithm changes SEO forever.". Organic Search Algorithm Google PageRank Search engine optimization Search Engines SearchingImage via CrunchBase. But I don't write many of those.
Launching your social campaign with guns blazing!
APRIL 26, 2016
Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority. Share on Google plus. followers. followers.
SEO Isn’t Mystical
OCTOBER 8, 2015
PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). Keep Your “SEO Dictionary” Handy.
Cloud: Top 100 Influencers & Brands
JULY 29, 2015
Personal cloud services such as Dropbox, One Drive, Google Drive or iCloud provide the solution to our centralised and accessible data storage needs. PageRank (Normalised). 1. In the top 100 brands we can find a great selection of industry heavyweights like Microsoft, IBM and Google as well as useful resources such as Cloud Blogs and Talkin’ Cloud. Mapping the community.
Social business, the forest and the garden: Your intranet is not the Internet
FEBRUARY 8, 2013
Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Even if you use Google as your corporate search engine, you’ll notice that the results are not as accurate or crispy as the ones you get at Google.com. Google quickly replaced Yahoo!
Google and Bing reveal that social influence bumps search engine results
grow - Practical Marketing Solutions
DECEMBER 2, 2010
In a blog post at SEOmoz , both Bing and Google confirmed that links shared through Twitter and Facebook have a direct impact on search rankings — and that the social influence of those tweeting the links impacts the organic search results. Google: Yes, we do use it as a signal. Google : Yes we do compute and use author quality. Bing : Yes. Bing: Yes. How about you?
How to Nimbly Adapt Content Strategy to Google’s Upcoming Changes
JUNE 12, 2013
Did you know Google’s search algorithm changes 500 or 600 times a year? Back in February 2011, Google introduced their Panda update, which affected around 23% of websites, devastated a number of small businesses, and changed the fact of SEO as we know it. MozRank and Google PageRank can offer a glimpse at how your site stacks up, though the scores lack industry-specific insights.
PR 2015: Top 100 Influencers & Brands
JULY 8, 2015
Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. PageRank (Normalised). 1. PageRank (Normalised). 1. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. Public relations is not what it used to be. The game has changed.
The Top 200 Content Marketing Brands And Influencers
B2B Marketing Insider
NOVEMBER 17, 2014
PageRank (Normalised). 1. PageRank (Normalised). 1. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” ” on the topic. 100. 2.
Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More
JANUARY 28, 2016
Google: Why It Is So Hard To Confirm All Algorithm Updates”. One off the biggest struggles in the SEO community is that Google rarely confirms or denies algorithm updates. Google’s Andrey Lipattsev explains why it’s difficult for Google to do that. Google Shows Personal Data within Search Results, Tests ‘Recent Purchases’ Feature”. link]. link]. link]. link].
SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do
Writing on the Web
AUGUST 15, 2012
SEO involves doing things to increase your website’s rank on Google’s search engine results pages. Ultimately, we don’t know much about Google’s algorithm , but we do know that it rewards content that includes relevant keywords. Keywords help Google find your content and help your content rank better. This article explains the basics. Image: Wikipedia ).
What’s wrong with search and social media marketing?
MAY 5, 2014
Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. Facebook, Twitter, and Google+ can change the rules of what’s acceptable and who you can reach whenever they choose. By the same token, Bing and Google can change the rules around search rankings whenever they like, as Google recently did with guest blogging. Earned. Owned. Read on, friends.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
As will be the case for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Google Review Count: 400,000. Google Review Count: 180,000. Google Review Count: 65,900. Google Review Count: 62,000. 10) SpyOnWeb.
Content Development With Hummingbird Means Knowing Your Customers, Not Keywords
OCTOBER 31, 2013
Google’s search algorithm update ‘Hummingbird’ back in August is a sign of things to come in the world of digital marketing. Google has seen mobile search grow at an exponential rate, the rate of growth is comparable to the early days of Google’s desktop search. While PageRank is rumored to retire , there still lies the question concerning what will be seen as authoritative.
Top 50 Content Marketing Thought Leaders
B2B Marketing Insider
MAY 5, 2014
Onalytica claims that the ranking was determined through a PageRank analysis of the network of people talking about the # contentmarketing Twitter hashtag from the previous six months. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. You want to build your own loyal audience. Help them.
A Brief History of Search & SEO
OCTOBER 26, 2016
And in its relatively short life, it’s matured and evolved rather quickly -- just look at how many changes Google’s algorithm alone has gone through. 1996: Google co-founders Larry Page and Sergey Brin begin building a search engine that they initially call BackRub. When Page and Brin set out to create Google, that was one of the problems they wanted to solve. Source: Google.
Is Author Rank Really Relevant?
JULY 18, 2014
By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page.
The Biggest SEO Blunders of All Time
JUNE 19, 2014
Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. And Google ain''t afraid to lay down the law. Marketers. Where were we? Right.
21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
Bot/spider “A spider or bot is a program that Google runs that goes out and crawls the Internet. Google Panda Panda is the name of a series of changes Google makes to its search results ranking algorithm. Google Penguin Penguin is the name of a Google algorithm update, which was released in April 2012. Are you lost in a sea of inexplicable acronyms?