KoMarketing Associates

NOVEMBER 15, 2013

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

JULY 1, 2014

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Does PageRank Flow Through Image Links?

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

SEPTEMBER 4, 2018

A scan in Google Analytics’ third party website referral report may uncover opportunities to further contribute quality content and secure inbound links on an ongoing basis. ” Marketers may get nervous that their link building efforts could raise questions with Google guidelines. Articles & Bylines.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

OCTOBER 31, 2017

Luckily, John Mueller confirmed via Twitter that it’s just a scare tactic and Google is equipped to handle. Google released the real-time Penguin 4.0 Gary Illyes confirmed last year that 30x redirect do not lose PageRank. The migration typically comes with known traffic issues while Google figures out you have moved.

SEO 120

SEO CMS Development PageRank Tagging 120

KoMarketing Associates

APRIL 30, 2012

Text used for and around the link (even though Google has acknowledging changes to how they handle anchor text this past month, obtaining keyword relevance should still be a focus where possible and applicable). Google+ specific metrics (number of included circles, interactions). Compete Metrics (Visitor Traffic, Rank).

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

KoMarketing Associates

MAY 27, 2014

However, with Google updates becoming more mainstream and large businesses drawing media attention when they are hit, more people are aware of, and asking questions about, algorithm updates. According to Moz , “Each year, Google changes its search algorithm around 500–600 times.” Algorithms – Google Inside Search.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

KoMarketing Associates

JULY 10, 2012

The free version of Open Site Explorer provides high level link metrics such as inbound links to the domain, overall site, and a proprietary scoring system designed to emulate in part the Google PageRank algorithm. The commercial version provides more in-depth details on competitive sites and there are multiple pricing options.

Analysis 120

Analysis Budget Programs SEO Tools 120