Biznology

JULY 10, 2013

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. They live a longer life than paid/contextual advertising and can powerfully influence organic search on Google and Bing. Photo credit: zoxcleb. Did you build it and no one came? 2013-07-09 DIY Digital PR from Mike Moran on Vimeo.

Blogger 80

Blogger Outreach PR Public Relations 80

Biznology

FEBRUARY 22, 2018

According to the Buffer app , the optimal numbers of posts to Twitter is five tweets a day, Facebook is five to 10 times a week, and Google+ and LinkedIn is one time a day. Do outreach yourself: One vital step to creating an effective content marketing strategy is promoting content.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

MAY 2, 2017

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. This is pretty normal.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

OCTOBER 17, 2017

Most firms focus only on outreach to A-listers. This results in hundreds of positive ratings, reviews, posts, and social media shares about your brand, and algorithms take notice organically boosting your rankings and your SEO rankings on Google. In our outreaches, “pay me money” means no thank you but I’m nobody’s fool.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

AUGUST 27, 2013

It’s the same thing with search engine optimization (SEO) and Google. . Until Google really started rolling out Panda and Penguin algorithms. Google’s tightening and closing as many loopholes as it can get away with. Even Google’s human ninja reviewers often get fooled. So, what to do, what to do?

Google 80

Google Social Media PR CAN-SPAM 80

Biznology

AUGUST 6, 2012

Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. The bad new is that Google Penguin builds negative ranking factors into the algorithm that punish apparent link building efforts. Blogger Outreach. Internal Links.

Google 80

Google Ad Building Domain Blogger 80

Biznology

SEPTEMBER 17, 2012

The GPS for a website and any brand’s online effort is Google Analytics. When Google Analytics was released in 2005, it was a watershed event for any brand doing business on the internet. Google made available sophisticated analytic software for free. How do you navigate Google Analytics. And less may be more.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Biznology

JULY 13, 2017

Marketing campaigns through text messages, direct mail, or even billboards are popular because of the extremely low cost for mass outreach. Google-forwarding phone number. Local businesses that rely on phone calls rather than websites for customer inquiries make use of Google-forwarding phone numbers for their Adwords campaigns.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Biznology

JUNE 13, 2017

We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us. Done right, both social media engagement and influencer outreach are personal, person-to-person. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

MARCH 13, 2018

Be sure to tell all your prospects and clients that Google AdWords and Facebook Ads and Twitter Ads are not anointed with the magic inheritance of we PR professionals, we marketing mavens, we government propagandists (respect!). We are actually bonafide witches, warlocks, wizards, and sorcerers.

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Biznology

APRIL 15, 2015

The core of white-hat link building is the creation of high-quality content that provides value to your target audience and outreach that focuses on building relationships with influencers in your niche. No longer simply a tactic for manipulating the SERPs, link building is now a righteous endeavor. Sign up for our emails here.

Link Building 80

Link Building Ad Building Webinar Metrics SERP 80

Biznology

SEPTEMBER 2, 2020

After hearing from JinJa, I Googled the “W” and was taken aback when I learned that by capitalizing it, it could be construed that I was reinforcing White supremacist beliefs…oh, the irony! These can be used for anything an employee chooses, including working out, child learning, community outreach, etc.

Work Management 173

Work Management Intent Course Outreach 173

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? “Just make sure it looks organic to Google,” they plead. There’s nobody online taken more for granted than bloggers.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

APRIL 26, 2016

Share on Google plus. Influencer Outreach (Earned Media). Usually, I break up each outreach to A-List and everyone else. The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Share on Twitter. Share Photo on Twitter. Share Video on Twitter.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

DECEMBER 6, 2016

With the Amazon Echo and Google Home, along with Siri and Google Now, it’s fast becoming a voice-driven world. Figuring out what people are talking about using Google Trends is a better way to do real-time marketing. Podcast: Play in new window, Download (Duration: 1:31:44 — 37.6MB), Embed. We’ll bring you up to date.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

NOVEMBER 14, 2013

Not only is this an unconventional way to find potential link building leads, but it can also be even more promising than traditional forms of outreach as a relationship and familiarity already exists. Facebook groups can be useful for this, but it is perhaps Google+ that possesses the greatest opportunity. Social Media Interaction.

Link Building 80

Link Building Ad Building Wikipedia Outreach 80

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Another thing it lets me do is add a plugin that easily allows me to offer all my visitors the ability to effortlessly share my content to Pinterest, Facebook, Twitter, Tumblr, and even Google+, reddit, digg, NewsVine — whatever.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative. Those guys love seeing money in and money out.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

NOVEMBER 10, 2015

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Google’s a cat and the people you want to hire you are cats, too. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

APRIL 22, 2014

I also needed to make a choice: should I change all textual mentions of Abraham Harrison and my former business partner, Mark Harrison, to Gerris and Chris Abraham or should I keep the keywords there but just steal the Google juice. You don’t want to shock Google. What a conundrum! And you can make the same choices.

Long Tail Marketing 80

Long Tail Marketing Domain Keywords Outreach 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

JANUARY 5, 2016

While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. He operates his consultancy at Gerris Corp.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

MAY 19, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. Influencer Outreach. What does Google want?

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

FEBRUARY 24, 2014

If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. Google Trends tells you what keywords consumers use and when. In the Google Anlaytics of your website, see if more website traffic is coming from search engines.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

JANUARY 25, 2017

All this does is confuse your audience, and the bots that serve them, principally Google. Again, the experience is familiar, yet it contains new items that helps customers through their buying due diligence, support, and community outreach. If this is your situation, the culprit is short-term campaigns. Like this post?

Campaigns 80

Campaigns Terms and Conditions Lead Scoring Lead Ranking 80

Biznology

NOVEMBER 8, 2012

Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. And the words enriched all related social outreach. Clients and prospects (and Google) appreciated the high signal/noise ratio. Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing. Search rankings dramatically improved.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

APRIL 15, 2014

It’s LinkedIn’s new business newsreader (an answer to the defunct Google Reader); there’s CardMunch , a really handy iOS app you can use to scan all the business cards in your pocket and have them linked directly to your LinkedIn account. It’s as easy as making one on Google+ or Facebook Pages.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

APRIL 18, 2017

Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. There are things about it that could, maybe, give it legs. Twitter’s struggles haven’t abated, but what would it mean to PR if it went out of business? Some thought it was brilliant. Others not so much.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

OCTOBER 13, 2015

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan 1LIlaan or www.capcitybrew.com/arlington.php to remember.

Domain 80

Domain Godaddy Blogger Internet Marketing 80

Biznology

MARCH 15, 2016

Successful influencer outreach is just the end result of building a real relationship over time. One of the biggest problems in the influencer marketing space is that the folks doing a lot of the outreaches often refuse to pierce the veil of their own personal brand and come out front as a human, as a person.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

DECEMBER 22, 2015

Yes, you know it’s true: the more you leverage the power of your database by adding plugins the impossibly slower and unresponsive you website will be — Google hate that ! 1) Adaptive Websites. Well, you know how it is, right? The cobbler’s company has no shoes, if you will.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

DECEMBER 26, 2014

And let’s face it, every organization will receive a negative online review on Yelp, Google local, Facebook, or another outlet at one point or another. Content Marketing Internet Marketing Public Relations business strategy email outreach public relations testimonial' Ignore nonsensical rants about your brand.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Biznology

SEPTEMBER 20, 2011

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. If you are truly present in blogger outreach, and what you do is driven by what’s good for the blogger as well as what’s good for you, you might be pleased with the results.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80