KoMarketing Associates

APRIL 26, 2018

For B2B marketing decision makers, it can be a time-consuming (and often frustrating) experience to sift through multiple contracts and determine the best fit for their organization. To make a proposal stand out, reinforce the key value concepts and core strengths of your organization. Include competitiveness, cost, and volume.

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

KoMarketing Associates

JULY 28, 2020

And according to research , about half of today’s B2B organizations have a documented content marketing strategy in place designed to do just that. However, if you fall within the other half of organizations without a dedicated content strategy, chances are you’ve at least considered starting a content program.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

AUGUST 2, 2016

Organic search specifically grew more than 500% period over period, with +150% growth in leads from this channel. My SEL column focused on how we organized our efforts to hit this production goal and the steps we took to motivate our team and encourage participation. Google Search Analytics. Competitive Benchmarking.

SEO 120

SEO Content Marketing Planning Work Management 120

KoMarketing Associates

FEBRUARY 2, 2016

Define & Track Conversions – Regardless of whether your organization uses goal tracking in Google Analytics or conversion metrics in comparable reporting platforms, make sure some form of conversion tracking is in place. Can Your Organization Truly Define Marketing ROI? set up lead scoring ). Absolutely.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

OCTOBER 16, 2012

The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives. One guiding principle comes to mind when evaluating whether or not an SEO tactic will work for our organization or our clients. SEO and (B2B) Marketing Strategy.

Tactics 120

Tactics SEO B2B Marketing Planning 120

KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

MARCH 1, 2016

Let’s assume the values associated with your list of keyword opportunities look something like this: Based on estimated search volume alone, there are several significant opportunities to acquire organic search traffic, IF you’re able to rank well for the list of keywords defined. Probably not. Domain and web page / web address.

Keywords 120

Keywords Lead Scoring Lead Ranking Research 120