Forget Link Building: Time to Embrace the Google Knowledge Vault
JULY 2, 2015
SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. Up until now, Google has seemed to operate as if it believes back link data is still the most viable way to ensure quality search results. The Google Knowledge Vault. Isn’t digital marketing fun?
What to Include in a Content Marketing Proposal
JANUARY 19, 2016
So, whether you work on the agency side or in-house, you will likely need to submit a proposal for budget and resource approval. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place. The goal of this portion of the proposal is to identify and outline keyword targets and the target audience. Related Resources.
Where Google Moved Your Digital Cheese
MAY 28, 2013
But Hem is dead set in his victimized mindset and dismisses the proposal.” update , Google has been busy moving the cheese for many marketers, webmasters and SEO professionals. Produce great content, it will attract “natural” links, and your site will end up on page one of Google. Content marketing. Call this Catch-22 cheese. AdWords. Call this gourmet cheese.
Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox
NOVEMBER 30, 2015
Luckily, there are a lot of tools out there that can help us get more organized. In this post, we'll go through 11 of our favorite tools for organizing your inbox. 11 Tools for Organizing Your Inbox. 1) Unroll.me. This free tool for Gmail and Google apps gamifies the act of clearing out your inbox. Which tools do you use to organize your inbox? Price: Free.
How to recover from the ravages of Google Penguin and Panda
AUGUST 20, 2013
People are freaking out about the new Google Search. What’s changed, post-Penguin and post- Panda , is that organic SEO isn’t free, cheap, and easy anymore. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. Google Search is people! Google SEO is the new Google AdWords. Do it.
5 Ways AEC Marketing Professionals Can Make an Impact on an Organization’s Bottom Line
DECEMBER 22, 2015
Traditional thinking leads even more priority and support placed on an organization’s technical and operations professionals: the ones that traditionally get the acclaim for doing and delivering the work. Traditional thinking also relegates marketing professionals to the role of support—and often to that of proposal machines. It’s a hyper-competitive marketplace.
eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners
Buzz Marketing for Technology
JUNE 27, 2008
Start Pages as Environments for Self-Organized Learners. Start Pages as Environments for Self-Organized Learners. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. The comparative analysis of fourteen start pages is performed according to a proposed methodology. Start Pages as Environments for Self-Organized Lea. Malinka.
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone. And it’s not only Google. But what does it mean?
What are the best social media platforms for your business?
grow - Practical Marketing Solutions
JUNE 1, 2015
What I am proposing here should not be taken as “The Gospel.” The best social media platform for your organization The default position for social media marketing seems to be Facebook. Google+ is the most mysterious of all the platforms. ” Despite the cries of its stalwart defenders, Google+ is simply not a mainstream public platform. It does not.
Influencer marketing tools of the trade
JUNE 14, 2016
Google Apps — I have my Google Apps for Work install for Gerr.is but use it everywhere. Setting up the SPF records is for Google is as easy as popping text: v=spf1 include:_spf.google.com ~all into the correct OpenSRS domain TXT record in the DNS tools. Yet Another Mail Merge — YAMM is an Add In for Google Sheets. Google Docs — I heart Google Docs.
The Second Layer of Web Sales Success
JULY 23, 2012
Ever since the mid ‘90s, marketing specialists, business analysis organizations and anyone else having a formal business training needed answers to predict, control and exploit customer’s behaviour towards the new artificial presence that websites delivered. No matter what’s proposed by these service providers, it’s very likely that HIGHLY COMPETITIVE BUSINESS OFFERS won’t be in the lot.
3 project management tools for your distributed business
SEPTEMBER 1, 2015
Basecamp was the first tool I chose back when I started Abraham Harrison, until my team mutinied and made me us Central Desktop , which I never cottoned to (note to self: look up “ assertiveness training dc ” on Google ). have gone through CD, Google Sites, the Google Inbox hell, a very harried assistant and project manager, and then Trello, Asana, and then back to Basecamp.
Why normal people do not trust SEO people
AUGUST 13, 2015
If you look closely, you will see the telltale authorship of an search marketing book, the training courses on search marketing, the membership in SEMPO (the search marketing consultants’ organization), and probably a lot more. Being at the top left of Google (#1- #3 organic positions) is the best thing you can do for your company's website traffic and online reputation.
Fathom SEO Pulse #42: Why Quality Content is a Must, Cross-Device Optimization & More
OCTOBER 22, 2015
Here’s the latest SEO news: “Wix Web Sites Dropping From Google’s Search Results”. Websites powered by Wix have been dropping out of the Google Index. Google’s John Mueller has assured everyone that the issue is on the search engine’s end and they are working to resolve the issue. After Months of Warnings; Google Kills Their AJAX Crawling Scheme”. link]. link].
RFP Etiquette: Dos and Don’ts for Business Matchmaking
AUGUST 5, 2009
In case you haven’t heard, online marketing and media conversation has been buzzing in recent days over an incident involving a request for proposal (RFP). His post tells of the agency’s chagrin at seeing, via Google analytics, that Zappos viewed only five pages of Ignited’s 25-page proposal (submitted as a blog), with an average page-view time of just 14 seconds. Only the firms that make the first cut would be asked to compose that full proposal. Organizations need to fully appreciate that companies put a lot of unbillable time and effort into responding to RFPs.
PKM and the Organization - Pollard
Buzz Marketing for Technology
JUNE 27, 2008
The PKM-Enabled Organization. In other words, most executives either do not see KM as strategic to their organizations, or have lost faith that investment in KM offers an appropriate ROI. Now, a dozen years after the debut of KM, there has been little significant change in the efficiency, effectiveness or value of information processes or content in most organizations. Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. September 2006. Aug Oct. together.
Where to advertise/publicize your Request for Proposal (RFPs)
MAY 10, 2009
You owe it to your project to get the most competitive bids that you can and the RFP Database can provide you with the most exposure for your project at no cost to you: we have over 60,000 registered users, the majority looking for projects to bid on for almost any RFP search in Google we're in the top 5 results (sometimes #1 and #2) your RFP is announced through mass-emails to interested parties, as well as on blogs and Twitter many professional associations look to our site for project leads to provide to their members Over 300 Requests for Proposals are announced on our site every week.
Miss This One Thing & B2B Marketers Will Never Demonstrate ROI
FEBRUARY 2, 2016
Define & Track Conversions – Regardless of whether your organization uses goal tracking in Google Analytics or conversion metrics in comparable reporting platforms, make sure some form of conversion tracking is in place. Can Your Organization Truly Define Marketing ROI? understand their skepticism. It is, however, possible. set up lead scoring ). Absolutely.
How To Project SEO Content Marketing Goals & Performance
AUGUST 2, 2016
Organic search specifically grew more than 500% period over period, with +150% growth in leads from this channel. My SEL column focused on how we organized our efforts to hit this production goal and the steps we took to motivate our team and encourage participation. traditional site lookup through Google will only show part of the picture. Google Search Analytics.
Data Driven Marketing Without a Data Management Strategy is Like a Day Without Coffee
It's All About Revenue
FEBRUARY 1, 2017
That's how many hits I got back when I Googled the term "data driven marketing." Consider a dynamic organization, working hard to connect with their customers and prospects. Be sure to align the right advocates and stakeholders in your organization to help plot out what customer success looks like. you get the point. Over seven million. Strategically Speaking.
How Marketing Can Collaborate with Sales to Create Engaging Content
Sales Prospecting Perspectives
AUGUST 13, 2014
An organization''s marketing team is usually responsible for creating sales content, and communication and collaboration between the two departments can be rare. For forward-thinking organizations, however, the age-old tug of war between sales and marketing is finally coming to an end. But that''s much easier said than done. Let sales take the lead. Go prospecting.
How Marketing Can Enable Sales To Use Video
FEBRUARY 9, 2017
And then I’ll talk about the good stuff—why you don’t need to fear, because there is technology to help bridge the inevitable gap that will, or already does exist in your organization. No matter what assets the marketing team creates, the sales organization will never be satisfied (and rightly so). For the majority of businesses I would argue this is in fact a falsehood.
How To Prioritize Your List of SEO Keyword Research
MARCH 1, 2016
Let’s assume the values associated with your list of keyword opportunities look something like this: Based on estimated search volume alone, there are several significant opportunities to acquire organic search traffic, IF you’re able to rank well for the list of keywords defined. Last year Casie wrote a post on how to generate keyword lists and ideas. Probably not.
Direct Marketing: 6 steps to drive more through sales pipeline
B2B Lead Generation Blog
APRIL 8, 2013
One organization in particular received 50 leads for a service package priced well over $100,000. The client knew that their prospects would evaluate five or six competitors with that proposal template,” he noted. She advised using Google Remarketing , which she considers remarkably inexpensive, with your direct mail campaign. After all, who pays attention to print anymore?
Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
B2B Marketing Insider
DECEMBER 15, 2014
When I initially proposed content marketing at SAP, many people asked, “How much software you gonna sell with blog posts?” These destinations had 99% bounce rates, no organic search traffic and zero social engagement. Once we started publishing, we saw a 20% lower bounce rate, almost immediate organic search traffic and a growing level of social engagement.
4 Steps to Shorten Your Sales Cycle
Sales Prospecting Perspectives
AUGUST 21, 2013
27% claimed they had insufficient knowledge of prospects already in their sales funnel, and 26% indicated they lost efficiency when they recreated proposals or contracts. While Word and Excel are the de facto business productivity tools around the world, it is important to understand their limitations in contract management for middle and large business organizations. Takaway point.
30+ Ideas for Measuring Conversions on a B2B Website
MAY 7, 2015
Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. That being said, it never surprises me when marketing managers overlook mechanisms for creating goals and conversions, that help develop lead opportunities for their organization. Requests for Proposal.
The 21 Most Innovative & Creative Ads of the Past Year
JULY 11, 2016
The Organic Effect. To highlight the positive impact that eating organic food can have on overall health, the Swedish Environmental Research Institute IVL and its client, supermarket chain Coop, documented a family as they switched to a fully organic diet. with beef" at at proposed pop-up restaurant in Atlanta. Google DeepMind AlphaGo. Shoplifters. Film Craft.
Your marketing success may hinge on Gray Social Media
grow - Practical Marketing Solutions
FEBRUARY 9, 2015
Getting content to move through a loyal audience is critical to business success. A study commissioned by Google shows that your most-loyal audience is more than 250 percent more likely to transmit your content and 200 percent more likely to make purchases from your company. These Is it possible that you could somehow organize ?small This presents a real problem for marketers.
Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
FEBRUARY 9, 2016
At some point on your timeline, your company begins to grow up and your brand matters enough for you to polish it (if necessary) and then make sure it’s being used consistently across your entire organization. You’re at risk, from within and without your organization. Have folks check them out at the library, or see who has a copy in the organization to loan to someone else.
9 Reasons Why Your New Business Program Is Failing
AUGUST 23, 2016
You don't need a private investigator -- just start with a simple Google search. This will help you organize your thoughts and distill your presentation into a more digestible chunk of information. The more you understand, the more relevant your proposal will be. 6) You don't use a CRM tool to manage new business. And your time and resources are understandably precious.
A Primer on Sales Competitive Battle Cards
The Effective Marketer
MAY 27, 2015
Sure, everyone knows how to use Google to query competitor names and other pieces of intelligence, but not everyone is aware of some powerful Google search parameters that can find stuff that would otherwise be hidden. Add different search criteria like <competitor name> proposal filetype:pdf to find documents in PDF with ‘proposal’ in them. Structure. 2.
The line between Media and Brands is blurring fast
grow - Practical Marketing Solutions
FEBRUARY 12, 2015
What I am about to propose is actually a realization of undeniable trends that point to a future full of even more content marketing. There are only 10 organic positions on the first page of most search engines and with online content publishing expected to grow 500 percent by 2020, there’s going to be a lot of content duking it out for those cherished spots. The media gap.
How to Upgrade Your B2B Marketing Strategy with AdWords
MAY 13, 2016
Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course. So please, just don’t do it. Win-win!
11 Thought-Provoking Guides to Content Marketing for 2014
MARCH 11, 2014
About the same number of Google search visits as a typical week (not surprising; one wouldn’t expect a short-term burst of traffic to have a significant immediate impact on search visits). The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic. What impact are blogs having on corporate website traffic in search?
The Top 3 "Back to School Tools" for B2B Marketers
AUGUST 22, 2012
To me, there was something very refreshing about starting each school year off on a fresh foot with the tools I needed to be organized and successful. So, whether you're preparing for a speaking engagement or crafting an automated proposal, you will want to keep SlideRocket in your toolkit to earn that A! 2. As a kid growing up, I always loved getting ready to go back to school.
Working with the Professional Services Marketing Partner (Not Quite) Next Door
APRIL 15, 2015
But geographic location may not necessarily be the best determinant of fit for your organization or its particular needs. You may find that a firm across the country has clients similar to your organization. Benefits and Cautions of Remote Partnerships Each situation and organization is unique, so not all benefits or cautions will apply (or be covered here). Check References.