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Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. That’s why we’ve created this guide!

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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Grow Your Traffic Organically: Introducing Google Business Profiles

Buffer

💡 We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. 👈 There’s a way to organically grow your reach, your engagement, and your traffic—all without spending a cent. Publishing regularly on your Google Business Profile.

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Google Makes Ads More Distinguishable From Organic Results via @sejournal, @MattGSouthern

Search Engine Journal

Google is rolling out updates to search ads that include the removal of the “ad” label and the addition of business names and logos. The post Google Makes Ads More Distinguishable From Organic Results appeared first on Search Engine Journal.

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Google Marketing Platform launches new API with enhanced capabilities

Martech

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Link Google Analytics accounts to organizations. What is Google Marketing Platform? To use the tools provided by the Google Marketing Platform, specialists are required to obtain relevant certifications.

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Report: Mobile Organic Search Trended Downward in Q3 2020

KoMarketing Associates

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. Overall, phones and tablets combined to generate 64% of Google organic search visits to brand sites in Q3.

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10 Different Ways To Get Organic Page 1 Google Rankings via @sejournal, @mirandalmwrites

Search Engine Journal

Here are 10 ways you can get more Page 1 – and Position 1 or even the coveted Position Zero – results in Google. The post 10 Different Ways To Get Organic Page 1 Google Rankings appeared first on Search Engine Journal.