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Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

MAY 9, 2013

Protecting your online reputation is crucial in an era when conducting searches for information is a routine part of a buyer''s research, according to Jasmine Sandler. Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. Via ClickZ.

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PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal

ViewPoint

NOVEMBER 12, 2013

They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. Consequently they’ve been spending more time writing about topics that they think will appeal to larger organizations. Target the Bigger Companies. Twitter: @mattheinz.

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