Google and Research - B2B Marketing Zone

Rethinking Market Strategy In A Digital Economy

Tony Zambito

OCTOBER 23, 2016

We have also seen organizations struggle with how best to adapt to new market dynamics related to customer behaviors and the role of content in reaching customers. New digital technologies are transforming the very concept of how organizations communicate and create new business and operational models in the digital economy.

Enterprise Management

Enterprise Management Marketing & Strategy Marketing Strategy Work Management

The New Social Buyer Ecosystem

Tony Zambito

JULY 24, 2011

A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying. The qualitative interviews are not as rigorous as I would normally do in a buyer persona research and development effort but nevertheless revealing.

Peer-to-peer

Peer-to-peer Buyer Personas Allocation Social Networks

B2B Marketing Zone

Tony Zambito

Rethinking Market Strategy In A Digital Economy

The New Social Buyer Ecosystem

Webinars

Stay Connected