Paul Gillin

JUNE 26, 2014

The sound bite from this research is summed up in the title of the Gallup blog post: “ Americans Say Social Media Have Little Sway on Purchases.” The report doesn’t specify how the questions were phrased, but from the summary report we can infer that researchers used a rather narrow definition of social media. More than Marketing.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

MARCH 1, 2012

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. New data from research firm ComScore Inc. I don’t know how Google can spin these numbers as positive.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

DECEMBER 12, 2013

What could possibly unseat Google as the king of the Web? The research shows that the themes that B2B companies emphasize in their marketing messages are wildly inconsistent with the factors that B2B buyers care about most. That’s because many organizations reward their sales and marketing people for the wrong things.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. This is free research that complements your existing market intelligence and provides real-time insight on what people are saying about your company and your market. Don’t treat social media as a marketing channel.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JUNE 29, 2011

Over the last quarter alone, more than 500,000 people visited the online community, spending over 65,000 hours researching, collaborating and communicating with fellow engineers. You can Google around and find much of this advice elsewhere but the company has conveniently aggregated it in one spot.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

OCTOBER 12, 2011

Business analysts will become the new rock stars of the organization. I was struck by how well researched your book was, with lots of real-life examples. That forecasting, operations research, data mining, data integration, reporting and statistics. But operations and organizations are getting more complex.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

MARCH 10, 2011

It’s not surprising that in research conducted by B2B magazine last spring, marketers picked LinkedIn as their social network of choice by a substantial margin over Facebook. Group about whether IT organizations will start discarding their assets has more than 460 responses. They’re organized by the people who work there.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50