Skepticism on Gallup’s Gloomy Social Media Assessment
Paul Gillin
JUNE 26, 2014
The sound bite from this research is summed up in the title of the Gallup blog post: “ Americans Say Social Media Have Little Sway on Purchases.” The report doesn’t specify how the questions were phrased, but from the summary report we can infer that researchers used a rather narrow definition of social media. More than Marketing.
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