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Industrial Marketing Today

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10 New Google Algorithm Changes Announced

Industrial Marketing Today

Google changing its search algorithms is not news to most SEO experts. What is new with the latest algorithm changes is that Google is being more transparent and talking about them openly. What this means to industrial marketers: Do more in-depth keyword research. It’s a fact of SEO life.

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3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites

Industrial Marketing Today

Mistake #1: Lack of strategy and incomplete keyword research. Most people know about the free Google’s Keyword Tool and use it to do their keyword research. Very little time is put into doing research on how their prospects and customers actually do their search. So far so good.

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Digital Marketing for Control Engineers, Machine Builders and Designers

Industrial Marketing Today

It was reassuring then when the findings from Machine Builder Research and Buying Study 2011 done by Control Design mirrored what I’ve been hearing from my industrial clients. Job Functions included engineering, management, support and research. Primary and preferred method of researching products – supplier’s Website.

Design 60
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Why Your Sales Funnel May Run Dry Without a Business Blog

Industrial Marketing Today

Business blogs help marketers generate more sales leads by: Rapidly growing the number of pages indexed by Google and other search engines. Savvy industrial bloggers can write articles using carefully researched keywords and phrases that match these searches. The chart below shows the difference between B2C and B2B companies.

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Content Creation Made Easy

Industrial Marketing Today

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. I use it to research key words/phrases that people are using to search for answers to their particular problem. You’d be surprised how many different ideas and variations you can get from your initial thought after doing your research.

Web 2.0 60
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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60
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?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

Industrial Marketing Today

Organic search engine optimization (SEO) is mandatory. Some thought must be given to keyword research and writing content using those keywords and phrases. At the very minimum, the free Google Analytics code should be installed on your web pages. See Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.