[Google, Organic] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    content has led cutting-edge organizations to begin working a new. Every organization of any size has dozens if not hundreds. From marketing to sales to training to investor relations, business presentations structure and organize. In fact, potential online presentation content is all around us in every organization.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Google, Organic] 8 Clever Ways to Triple Your Content Output (and Traffic)
    Though YouTube is the second most popular search engine -- behind the ever-present Google -- it’s highly underutilized when it comes to content marketing. They also rank well, and can drive long-term organic traffic to your site. Unfortunately, the sudden flood rarely happens. Publishing content should be like dating. link].
    [Google, Organic] 20+ Metrics for Measuring B2B SEO Performance
    Organic search engine traffic. Percentage of traffic from organic search. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Now pulled through Google Webmaster Tools search query reports. Conversions from organic search engine traffic.
    [Google, Organic] The ALS Ice Bucket Challenge is the perfect meme
    million — than it has to do with becoming the biggest sensation of the entire summer, becoming truly viral, ubiquitous, and effectively bringing a relatively obscure, rare, and under-researched disease, amyotrophic lateral sclerosis, effecting between 10,000-30,000 people, into global focus and universal issue awareness.  The Hook.
    [Google, Organic] Visible Expert Profile: David Meerman Scott
    He speaks at corporate events for companies like Cisco and Accenture, at conventions like the Microsoft Worldwide Partner Conference, and for organizations like the American Association of Inside Sales Professionals. On LinkedIn or Google+? This profile focuses on David Meerman Scott, a Visible Expert in marketing and PR.
    [Google, Organic] Why Website Optimization Trumps Search Engine Optimization
    According to Wikipedia “ Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine''s "natural" or un-paid ("organic") search results.”. With over 200 ranking algorithms in Google’s system, it’s easy for the practice of SEO to get wrapped up in the details. Wendy Piersall.
    [Google, Organic] Coming clean on Facebook reach
    We were able to dive into the numbers behind 8,000 Facebook pages over the past 12 months and we found some surprising facts: More than 70 percent of all companies across 104 industry designations had a decline in organic reach of 30 percent or more in the past year. “I’m tired of so much negativity about Facebook,” he said.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Google, Organic] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    Plus, Google and other search engines know when you''ve added another page to your site, and it lets them know your website is active and they should be crawling it frequently to see what new content they might rank. Here''s a beginner''s guide to keyword research. Do people come to your blog from organic search? Measurable.
  • FATHOM  |  THURSDAY, AUGUST 21, 2014
    [Google, Organic] In Healthcare, You Are Your Keywords
    Healthcare digital marketers devise creative and innovative search engine optimization (SEO) techniques to build traffic for their healthcare organization, but they all share one common trait: they are all based on the meticulous, strategic selection of target keywords. As they say, “you are what you eat.” Healthcare
    [Google, Organic] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    That’s why it’s important to take the time to research your options in advance. Before you even get started in the process of evaluating vendors: Take a long look at your own organization and your existing marketing processes; what do you want to do more? good platform helps marketing agencies be more effective. Better? Cultural Fit.
    [Google, Organic] Data Visualization: the Way of the Future, or Just a Trend?
    'With so much data being created in today’s world, it can be a tremendous task to organize and understand it. For example, every minute Google receives over two million search queries, the mobile web receives 217 new users, and Instagram users share 3,600 new photos. About the Author. and Chicago, IL. appeared first on Sazbean.
    [Google, Organic] 27+ Resources to Learn SEO Copywriting
    Want to be able write high-converting copy that Google, Bing, and Yahoo will actually notice? Cyrus Shepard shows you how to organize your copy and earn links. How to Optimize Your Headlines for Google and Humans – If you can’t write magnetic SEO headlines, you can forget about generating traffic and clicks. 'Image source.
  • FATHOM  |  TUESDAY, AUGUST 19, 2014
    [Google, Organic] Using Google Site Search Analytics to Develop Quality Content Topics
    Given how important content is towards generating traffic, growing links, and providing a positive user experience, it’s no wonder organizations are more focused on content marketing than ever. There are two primary factors to consider when researching content topics. Using Google Site Search to Find Content Gaps on Your Website.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Google, Organic] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    BuzzSumo is useful when creating your content strategy plan because it enables you to perform outreach and competitive research on topics affecting your industry, and see which content on your site is getting the most shares. “Don’t let what others are doing affect your practice,” they’ll say. Content Analysis Tools.
    [Google, Organic] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    2)  How do you keep your content process organized/streamlined? Evernote, Wunderlust, Google Spreadsheets) to record ideas, create milestones, etc. b)  Important but difficult to stay organized/on the same page with other teams. via Google Analytics and use it to inform future content creation. Have fun! b)  Of course!
    [Google, Organic] Outstanding Technology: Ifbyphone Is a Finalist in the ITA CityLIGHTS Awards!
    There are multiple categories in which winners can be honored, including the Outstanding Technology Development Award, presented to the company or organization that utilizes or developed a technology tool, process or service that made a substantial improvement on business metrics. And Call Tracking Google Analytics Integrations
  • FATHOM  |  MONDAY, AUGUST 18, 2014
    [Google, Organic] Health Systems’ New Best Friend: Google AdWords Review Extensions
    Therefore, prospective patients and caregivers research which hospital is best for them before making a decision as to where they will seek treatment. Introducing… Google AdWords Review Extensions ! In addition, according to Google’s internal studies of their advertisers; they see an increase of 10% in click-through rates!
    [Google, Organic] 10 Questions to ask in a B2B Content Marketing Questionnaire
    As a content marketer, fully understanding the ins-and-outs of these organizations and the industries they’re a part of is an essential step to take before the content strategy can take shape. Important note : Asking these questions of your own organization should not be overlooked, especially if the content team has a number of contributors.
    [Google, Organic] How to Promote Your Content Using Paid, Earned & Owned Media
    Search algorithms aren’t as reliant on on-page factors for determining relevance anymore, organic social reach is declining , and not every brand has a huge opt-in email database at their disposal. The example below helped drive nearly 5,000 unique website visitors to the article and over 500 Google +1s in just two weeks. Email.
    [Google, Organic] How Marketing and Sales Can Work Together to Close More Leads
    If customers have a question about a product or service, they can Google their answer and receive it instantly, privately, and from a variety of sources. buyer in the consideration stage has identified a problem, but is conducting research and considering various solutions. To read more content like this, subscribe to Insiders.
    [Google, Organic] Social Business Reality Check: the elusive executive support
    Go ahead and google it: almost every list covering key success factors for a social business strategy will have something along the lines of securing executive support. visionary CEO may be able to drive her / his whole organization through the social business journey and make it very successful. Why is that happening?
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Google, Organic] You���re Taking These Marketing Maxims Way Too Literally
    Long before there was Google and blogging, we had media properties called newspapers and magazines. am saying: People are going to research your products and services by reading. But it’s unwise to toss in the towel on good old organic inbound marketing. 'I’m guessing I read 500 headlines each day. We get it.
    [Google, Organic] Optimize Your LinkedIn Profile With These 10 Key Elements
    'In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. Similar to summary information, you have 2,000 characters to describe your experience in a particular role / organization. Good Examples. Tl;dr.
    [Google, Organic] A Keyword Primer: Finding and Using Keywords Effectively
    Reference.com – Keyword Definition ; This offers four definitions; the fourth is the term’s use in digital technology: “(A) word used to classify or organize digital content, or to facilitate an online search for information.”. Based on research. When you research a prospective keyword, do a search for it in the major search engines.
  • BIZNOLOGY  |  TUESDAY, JULY 29, 2014
    [Google, Organic] Google+ is an island of misfit toys
    Google+  Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Does Google Know how Money Plus Is? Google+ Isn’t a Joke.
  • ANNUITAS  |  TUESDAY, JULY 29, 2014
    [Google, Organic] The Problem With The Story You Are Telling
    Back in May, Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.” Blog Content Engage content marketing Google metatags Panda SEO
    [Google, Organic] 17 Helpful SEO Tools and Tool Reviews
    This outstanding tool from Google evaluates the speed of both mobile and desktop access for any specified website, returns an overall score, and provides technical recommendations on for decreasing load time and improving site speed. ” SEO Report: How to Track Blog Performance on Google by Razor Social. For reporting and metrics?
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Google, Organic] Paid Search & The Truven 15 Top Health Systems
    Using a keyword spy technology called SpyFu , we were able to get a very rough estimation of what health systems are spending on Google AdWords (specifically related to search campaigns only). We generally use SpyFu to determine the following: Is the advertiser using Google Adwords to promote a health system (or has it in the past)?
    [Google, Organic] 5 Pinterest Tactics + Back-to-School = A+ Sales
    The search functionality is similar to Google in that it’ll automatically populate popular searches including the following: back-to-school. school organization. college organization. You can also now add UTM tracking codes to your URLs, as they were previously stripped out, to monitor your traffic in Google Analytics.
    [Google, Organic] 23 Outstanding Social PR Guides
    How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Are they on Google+? This is known as a citation, and is currently thought to play a major role in helping Google understand the buzz or importance of a particular brand”). Image credit: PRNews. Are they still important for SEO?
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Google, Organic] The Biggest SEO Shakeups of All Time
    'I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. The machine is constantly guarded, and resides in a secret, subterranean bunker beneath Google’s Mountain View headquarters. Sooo it turns out that’s not how Google’s search engine works … at all.
    [Google, Organic] 3 OTHER Things Your SEO Team Should Be Doing
    From technical changes to keyword research to link opportunities and more, it can be overwhelming. Your SEO team should be ensuring that everything is organized, each task is being assigned, scheduled and completed, and that there is no confusion about what’s happening. It’s even creeping into other departments like IT.
    [Google, Organic] Customer Lifecycle Marketing: Reporting, Part 1
    That’s practical; generating enough qualified leads remains the #1 concern for many marketers and their organizations. You can refer to external sources such as Google Analytics. Google ranking : This is the most visible result of all your online activities. The Google trend line for the keyword phrase “Miley Cyrus.”.
  • SYNECORE  |  THURSDAY, JULY 17, 2014
    [Google, Organic] The Digital Reality: How Technology has Transformed the New Business
    Case in point: the oft-quoted stat from Google’s Eric Schmidt back in August 2010: “Between the birth of the world and 2003, there were five exabytes of information created. Research Russian history. 'Technology builds the business. Technology refines the business. Technology grows the business. Technology is the business.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Google, Organic] 6 Principles of Persuasion for an Amazing Copy
    Social proof was a powerful phenomenon when Cialdini performed his groundbreaking research in the early 1980’s. thought leader is partially valued by the size of their following, and you probably check out Google local reviews before heading to a restaurant. 'What’s the best marketing you’ve ever encountered? campaign. Reciprocity.
  • BIZNOLOGY  |  TUESDAY, JULY 15, 2014
    [Google, Organic] Domain name registration strategy
    In a world of “splogs” and illegitimate sites, Google and other search engines are starting to rely on the length of registration as an indicator of intent. In effect, you are telling Google that you aren’t going anywhere. Google has since become a domain name registrar itself, which grants them direct access to WHOIS data.
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Google, Organic] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    Using Google, search for them by name and determine if they have a blog that might be a good fit. As mentioned in the previous paragraph, Google is a great place to begin your search. With a little targeted research, you’ll uncover hundreds of opportunities to spread your me. So how do you find opportunities to guest blog?
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Google, Organic] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Next, do some keyword research before you change anything on your website or start publishing content. To jumpstart your keyword research, click here for a beginner''s guide. Google Docs also works just fine. You''ve already learned how important blogging is for getting organic traffic and leads. Woohoo! Let''s do it.
    [Google, Organic] Would you conduct this experiment on your mother?
    Literally every individual and organization with a web presence has both the ability and opportunity to cost-effectively perform real-time experiments on people that would have been impossible in the 20th Century. Every business can —and will—treat their digital media platforms as laboratories and R&D facilities. but sometimes, they will.
    [Google, Organic] Content Marketing? Just Deliver Content People Want
    Julie Long:   “As a content marketing evangelist, what lessons or best practices can you provide IMC students who are looking to bring content marketing into their organizations?”. An appreciation of looking at the numbers or doing the research or asking questions. But creating and delivering that content isn’t enough. f5823b ;">.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Google, Organic] How to Please Google in a Post-Hummingbird World
    'Everyone seems to know that q uality content is the foundation of a strong organic online presence, but everyone can''t always agree on is what “quality content” actually means. Understanding Google''s Hummingbird Algorithm. Google wants you to create content that answers questions instead of stuffing keywords.
    [Google, Organic] 20 Expert LinkedIn Guides
    Victoria Ipri passes along nine helpful tips, like getting your employees involved, sharing your LinkedIn page on other social media sites (“Are you using Facebook, Twitter, Google+ and other SM platforms? Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Want a Job? links.”
    [Google, Organic] Google+ on its Third Birthday
    'I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus.
    [Google, Organic] Webinar Recap: The Top 5 Brand Building Strategies
    Developing a strategy is the best way to keep your content creation on track and organized. Consider hosting an event together, conducting a research project or sharing content to each other’s audiences. On Google+ or LinkedIn? The Top Brand Building Strategies. Content Marketing. Get found more easily on search engines.
    [Google, Organic] Beginners’ Techniques for Email Marketing
    Keep your audience up-to-date on major, relevant developments in your organization and the marketplace. You can conduct keyword research to find search terms and topics of interest to your audience, or see which topics perform well on your existing platforms by looking at social media and Google Analytics. News and trends.
    [Google, Organic] The 3 Most Important Aspects of Inbound Marketing
    Getting found online starts long before someone does a Google search. Here are the key things that need to happen before that can occur: Establish Goals - The most effective inbound marketing efforts are those most tightly aligned with an organization’s business goals. Don''t be - it all comes down to three concepts. competitive)?
    [Google, Organic] Skepticism on Gallup’s Gloomy Social Media Assessment
    The sound bite from this research is summed up in the title of the Gallup blog post: “ Americans Say Social Media Have Little Sway on Purchases.” The report doesn’t specify how the questions were phrased, but from the summary report we can infer that researchers used a rather narrow definition of social media. More than Marketing.
  • FATHOM  |  THURSDAY, JUNE 26, 2014
    [Google, Organic] E-commerce SEO: If You’re Not First, You’re Last
    'As the graphic suggests, very few people will actually look past the first 3 organic listings of the search results (especially since most search results will contain 1 – 3 paid ads before the organic listings) … let alone go all the way to the 2nd page, which only about 1% of searchers do. 1) Start with research.
    [Google, Organic] Are Salespeople Screwing Up B2B Marketing Performance?
    'I sat pondering another in a burst of self-serving emails sent last week by salespeople who obviously lack any discipline in prospect research or the energy needed to attempt meaningful personalization. The second problem is that 5 seconds on Google would've told him that I'd never be his customer. Or to screw it up. Thanks.
    [Google, Organic] More Than A Thousand Words: The Power of Visual Storytelling
    According to research from  Nielsen , there are 27 million pieces of content shared each day. After being embedded in each others companies for so long – the idea developed pretty organically. And comment here, on the @ Newscred   Blog  or follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+. Information Overload.
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Google, Organic] How to Find Opportunity in a Paid Search Strategy
    'While SEO techniques are highly useful for organic searches , which in turn can drive a large amount of traffic to your site, the opportunities with paid search can be optimized to allow you to micro-target prospects and consumers. Of the 163 million people who use Yahoo and Bing every month, 54 million users never search with Google.
  • WRITTENT  |  MONDAY, JUNE 16, 2014
    [Google, Organic] 15 Ways to Get More Customers from Your Blog
    Google is the undisputed king of organic traffic. Use Google Authorship. Google Authorship helps you build rapport with your customers by showing your face in the SERPs next to your blog post listings. Do Keyword Research. The first step in creating a successful blog is rigorous  keyword research.
    [Google, Organic] Visible Expert Profile: Jay Baer
    ” The firm’s ideal clients are organizations that have between 50M and 1B in annual revenue, with creative, fast-moving marketing departments. On Google+ or LinkedIn? We study them because we want to understand how they attained that status and what we can learn from them. From Politics to Digital Marketing. Teamwork.
    [Google, Organic] 5 Lessons Content Marketers Can Take Away from the 2014 World Cup
    While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. Personas allow you to uncover information beyond the basics, including role in organization, third-party influences, and more.
  • FATHOM  |  THURSDAY, JUNE 12, 2014
    [Google, Organic] Who is Dr. Google & Why Every Patient is a Digital Patient [Infographic]
    Google” has allowed patients to be more involved in their own healthcare than ever before. When patients start to notice something doesn’t feel quite right, they google their symptoms and make a preliminary diagnosis. Maybe they do some last-minute research. Google” doesn’t stop after communicating with their real doctor.
  • SYNECORE  |  THURSDAY, JUNE 12, 2014
    [Google, Organic] Should You Align Your Content Marketing and SEO Efforts?
    'Organic search is the greatest driver of traffic, at 47 percent of all visits compared to just 6 percent of paid search, according to Conductor. You cannot just rely on your intuition to identify what these keywords are likely to be; rather, you need to conduct research. Keywords. Long-Tail Keywords. Internal Links. Optimize Images.
    [Google, Organic] Search and Social Lessons from the Zenith Social Media Marketing Conference
    ” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it. Start with research: is your goal achievable? To crack the organic code, tap into human psychology; people like content tnat: makes us feel good, gives us answers, tells a story, or surprises us.
    [Google, Organic] Optimize Your Content for Inbound Marketing: Part 1
    Hell hath no fury like a Google scorned.). Organic Search Cannot Be Ignored. If you’re in the camp that believes paid search campaigns trump organic search … you’re right. But cost isn’t the only reason to optimize your content for organic search (aka SEO). Organic Search Results. And I don’t know which is worse.
  • BIZNOLOGY  |  FRIDAY, JUNE 6, 2014
    [Google, Organic] Why growing e-Commerce businesses need an SEO Manager, and tips on finding one
    Speaking in general, once your e-Commerce business enters the medium-to-large space, you can no longer afford not  to have an individual specifically dedicated to improving, optimizing, and researching SEO strategies and tactics. Avoid someone who is not up-to-date with the latest in the organic landscape. The role of an SEO manager.
    [Google, Organic] SEO Questions from the Fact & Fiction Webinar
    First pull the backlinks directly from Google Webmaster tools in addition to third party tools such as Open Site Explorer (by Moz.com) and Majestic SEO (at Vertical Measures we also use ahref.com ). Could you explain “paid organic social promotion” in more detail? heard that Google+ is going away. But it looks great.
    [Google, Organic] 19 Remarkable Guides on Business Strategy, Leadership and Motivation
    For example, no one was talking about the social employee as recently as late 2006, but according to Google Trends , search interest in the term has quadrupled in the past five years. ” The book excerpt details a simple exercise that can be used within organizations to increase success by creating a “culture of conversation.”
    [Google, Organic] Is Your B2B Lead Generation Stuck In A Silo? — Don’t Get Sucked In!
    Yet again, Google released an important update, Panda 4.0. Building a digital marketing strategy that focuses on every little change that Google implements will not take you far in the target audience’s view. Identify the influential powers besides Google. Marketers love research. What an unusual tragedy, I thought.
    [Google, Organic] Seven Ugly Truths About Content Marketing
    Ugly Truth #2: Many folks in your organization already create content without a strategy. Make sure your customer has a seat at the table by validating the content idea with research. use the following to questions to guide this conversation: Review the number of Google searches it appears in. ” Shocking response?
  • FATHOM  |  WEDNESDAY, MAY 28, 2014
    [Google, Organic] B2B Marketers: Would You Exhibit?
    Google) for your specific products/services, would you invest in digital marketing? For the sake of your organization’s sustainability (let alone growth), I earnestly hope that you said “YES.”. Keyword Research – Validate market opportunity by identifying strategic keywords and determining volume of searches being performed. 
    [Google, Organic] Obscurity: The Biggest Challenge in Sales
    No matter what you sell, these are the general goals of any corporate organization. They’re using a myriad of social networking tools like LinkedIn, Twitter, Google + and so on, to do a significant amount of research. Obscurity is your biggest problem. It''s not your sales pitch, your product or your service. Ideas are Powerful.
  • SYNECORE  |  TUESDAY, MAY 20, 2014
    [Google, Organic] Power Your Content with Purpose, Not Pressure
    Ever since content was claimed as king, organizations have began creating content for the sake of creating content, only knowing that they need to create it to stay in touch with the trend. We create as much information in two days now as we did from the dawn of man through 2003, according to Google CEO Eric Schmidt. 'CONTENT! CONTENT!
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Google, Organic] 24 reasons SEO and social media are inextricably linked
    Search Engine Optimization (SEO)  is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Recent Google algorithm changes underscore how SEO and social media are inextricably linked.  Google+ has the highest correlated social factor for SEO ranking (source:  HubSpot ).
  • SYNECORE  |  MONDAY, MAY 19, 2014
    [Google, Organic] 8 Online Resources to Sharpen Your Marketing Technology Chops
    One of the original MOOCs (massive open online courses), Udacity was started by Stanford Research Professor, Google Fellow, and overall uber-techie Sebastian Thrun, whom Fortune magazine dubbed one of the 50 smartest people in tech. Now some good news for all you marketers feeling left behind. Here are eight that come to mind. Udacity.
  • WRITTENT  |  THURSDAY, MAY 15, 2014
    [Google, Organic] 9 Ways to Measure Content Marketing Success
    You don’t need to memorize and obsess over every single measurement in Google Analytics. The secret is a combination of quality, originality, and using keyword research to get your content right. Over the past 30 years, an organization’s true market value has shifted to include factors like web presence, reach, and digital influence.
  • BIZNOLOGY  |  THURSDAY, MAY 15, 2014
    [Google, Organic] 5 warning signs that your website sucks
    Google’s recent emphasis on images in search, including Carousel and Business View underscore how seriously the search giant takes images as part of the overall consumer experience. If your site lacks analytics, take a few minutes and have your administrator at least place tags for Google Analytics on your site. Really. Today.
  • FATHOM  |  WEDNESDAY, MAY 14, 2014
    [Google, Organic] Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer
    In addition, healthcare organizations need to understand the results of online marketing in a context versus traditional in order to ensure they are maximizing revenue with overall marketing budgets. With many healthcare organizations, brand awareness has traditionally been more of a focus than ROI. 'Download Free Hospital PPC Study.
  • BLOG MY CALLS  |  TUESDAY, MAY 13, 2014
    [Google, Organic] The 8 Step Formula to Figuring Out Your Unique Selling Proposition
    1) List and Research Your Competition. Take detailed notes and keep all of this information in a Google Doc or somewhere else where you can access it readily. Note: As with everything on this list, doing actual market research is the best option. 5) Do keyword research. 'What defines your business? What makes you unique?
    [Google, Organic] New Research on CPA Marketing Budgets
    The Hinge Research Institute partnered with the Association for Accounting Marketing to conduct a benchmarking study on CPA marketing spending and organic firm growth. We also separated organic growth from the effects of same-year mergers. Our growers achieved an average organic growth rate of 23.6%. How We Did It.
    [Google, Organic] SEO Copywriting: 25 Best Practices for 2014
    Learn Keyword Research. Since Google replaced their old tool with the new Planner , many copywriters are finding this harder to do. Subheadings (H2 tags) organize your content and make it easy to read. Incidentally, Google’s Hummingbird seems to like keyword-rich questions, too. Write First. Engage. Keep It Relevant.
    [Google, Organic] How Can You Use Content to Rank Higher in Search?
    Research your audience’s needs. Organize it in a way that can be easily navigated by your site visitors, and optimize the page for that long tail question. Organizing your content. Here are a few sites to start your research: • Quora or answer sites. Google Authorship. '“Build it and they will come.” Summary.
    [Google, Organic] Predictive Analytics: The Next Piece of the Social Puzzle
    Take, for example, Facebook’s recent decision to shift its feed algorithm to focus on actual audience engagement, or Google’s recent updates to its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine. 'Author: Eileen Bernardo If there’s any constant in social media, it’s constant evolution.
    [Google, Organic] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    'Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.
    [Google, Organic] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Here are some examples of how to squeeze even more SEO out of your B2B marketing initiatives, based on priorities outlined in MarketingSherpa’s research chart.
    [Google, Organic] A New Framework for Sales Enablement
    Yes : A quick Google search returns just over a million hits, and many are insipid. (“ Is ‘sales enablement’ the new black? Now, in April 2014, we have a hot-off-the-presses Demand Metric Research Corporation report:” Sales Enablement: Best Practices, Case Studies & Insights.” 'Is “sales enablement” just another buzzword?
    [Google, Organic] 3 Strategies to Take LinkedIn to the Next Level
    'In professional services marketing, research shows LinkedIn is the most effective social network for producing referral traffic and generating qualified leads. Research Your Competitors. He researched any employee on LinkedIn that related to marketing or communications within that company. Make sure to fill out yours.)
  • ANNUITAS  |  TUESDAY, APRIL 15, 2014
    [Google, Organic] What is the International Association of Privacy Professionals? Why Should Marketers Care?
    Read the responses from my Q &A with Omer Tene @omertene Vice President of Research and Education from the International Association of Privacy Professionals (IAPP) and see why Data Privacy and Email Deliverability best practices need to be a part of a the modern marketer’s skill set. Q: The IAPP is a mystery to most marketers.
    [Google, Organic] What Every Managing Partner Needs to Know About Marketing Professional Services
    We also know that doing research on your target market positively impacts growth and profitability. On Google+ or LinkedIn? Related Stories How to Grow Your Email Contacts Organically SlideShare Presentation — Finding Experts: Why & How Clients Find Visible Experts Hinge’s Fab Five: March 2014 Think about it. Bad idea.
    [Google, Organic] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Google+ receives 1.2 No, not that.) London.
    [Google, Organic] How to Grow Your Email Contacts Organically
    Here are some better avenues to grow your list organically. Online events such as webinars or Google+ Hangouts are another way to garner email addresses when individuals sign up to attend. Can you share research findings? On Google+ or LinkedIn? 'The benefits of email marketing have been proven time and time again.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Google, Organic] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    This week reports started surfacing that Google will stop supplying 3rd parties with paid search query data. Some reports indicate that Google will stop supplying PAID search query data. It represents a drastic extension of their policy to stop providing organic keyword data. This makes research very challenging. Maybe.
    [Google, Organic] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Make a point of incorporating it into your organization’s editing process. Let your research and citations shine through in your writing, and if you’re outsourcing your content , ensure that your freelancers do the same. Studies have shown that sites ranked #1 on Google capture around 90% of all organic search traffic.
    [Google, Organic] Needs-Based Marketing for Executive Buyers Today
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Cari Zoch , Marketing Manager at Avention , a company that offers real-time, actionable B2B data to deliver 21st century business info, solutions for sales, marketing and research. It’s no secret that the buyer’s journey has changed. 1) Focus on the right market.
    [Google, Organic] Getting Started with Content Marketing Strategy in 5 Easy Steps
    Use your content management system , Google Analytics, marketing automation platform, or a combination of all of the above to collect data about what your site visitors are doing, where they click, how long they stay, and how much of that activity is resulting in business outcomes so you can aim for growth. Where do you actually begin?
    [Google, Organic] 70 New (Really) Marketing Automation Stats
    Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Research reports (59%). use Google.
    [Google, Organic] 70 New (Really) Marketing Automation Stats
    Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Research reports (59%). use Google.
    [Google, Organic] B2B Websites: How To Generate More Leads
    In the past, there was less information available for buyers researching a purchase. At that point, the seller could educate the buyer and influence the buyer’s research and ultimate purchase. That means that buyers can delay talking to sales until they have thoroughly researched their purchase. Don''t be. But there’s a catch.
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Google, Organic] Trust Me, I'm a Marketer
    If lies and deception are enough to punch your ticket, recent research ( here’s an interesting article in Forbes ) suggests you’d find at least a handful of marketers. This doesn’t mean that logo-toting organizations can’t have success online. You must commit to the idea that the people in your organization are what make it great.
    [Google, Organic] Social business: enterprise knowledge goes retail
    If your kid becomes interested in Minecraft and you have no clue about what that is, you just Google the word, and in a few hours you may learn more than you ever wanted about that gaming platform. In essence, you can’t google your way through at your workplace. '(Photo credit: Wikipedia). Why does that happen?
    [Google, Organic] Social business: enterprise knowledge goes retail
    If your kid becomes interested in Minecraft and you have no clue about what that is, you just Google the word, and in a few hours you may learn more than you ever wanted about that gaming platform. In essence, you can’t google your way through at your workplace. '(Photo credit: Wikipedia). Why does that happen?
    [Google, Organic] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    As a complement to brand websites, eCommerce sites have added functional depth to the internet economy, providing users a highly convenient way to research, compare, and purchase goods and services from anywhere, anytime. However, like many other aspects of business in the digital age, speculative theory is fast turning into tangible reality.
    [Google, Organic] One Way to Future-Proof Your SEO
    So how can we possibly take on the task of spearheading and maintaining an organization''s marketing efforts and be on top of the ever-changing SEO landscape? Google''s algorithm tweaks have always been to help better achieve that end. 'We reside in a digital world of 301s, 404s, anchor text, link building, and keyword metrics. Human.
    [Google, Organic] 7 Tips for a Rocking Social Media Strategy
    If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. How can your organization differentiate, and build relationships on noisy platforms? Research Your Audience. Research Your Competitors. SEO and Keyword Research. your social media strategy: Image source. Engagement.
    [Google, Organic] The 9 Best Ways to Improve Google Paid Search ROI
    'Whether you work for a marketing agency, an SMB, or a Fortune 500 company, having well-defined Google paid search goals and strategy is critical if you wish to be successful on Google. Along with a strategy and goals specific to Google, it’s important to have defined measurement techniques. Build brand awareness?
    [Google, Organic] 5 Tips for Maximizing Your Marketing with Google AdWords
    The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. tips to improve Google AdWords marketing. Here are …. license.
  • FATHOM  |  SUNDAY, MARCH 30, 2014
    [Google, Organic] It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!
    'Every day, more and more people are using the internet to research and find doctors near them. paid advertising) to: Push  negative reviews further down on Google. According to SoftwareAdvice.com , who surveyed a total of 4,515 patients, patients are most likely to use online reviews as a first step in finding a new doctor. per click!
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