• ANNUITAS GROUP  |  TUESDAY, APRIL 15, 2014
    [Google, Organic] What is the International Association of Privacy Professionals? Why Should Marketers Care?
    Read the responses from my Q &A with Omer Tene @omertene Vice President of Research and Education from the International Association of Privacy Professionals (IAPP) and see why Data Privacy and Email Deliverability best practices need to be a part of a the modern marketer’s skill set. Q: The IAPP is a mystery to most marketers.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Google, Organic] What Every Managing Partner Needs to Know About Marketing Professional Services
    We also know that doing research on your target market positively impacts growth and profitability. On Google+ or LinkedIn? Related Stories How to Grow Your Email Contacts Organically SlideShare Presentation — Finding Experts: Why & How Clients Find Visible Experts Hinge’s Fab Five: March 2014 Think about it. Bad idea.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Google, Organic] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Google+ receives 1.2 No, not that.) London.
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Google, Organic] How to Grow Your Email Contacts Organically
    Here are some better avenues to grow your list organically. Online events such as webinars or Google+ Hangouts are another way to garner email addresses when individuals sign up to attend. Can you share research findings? On Google+ or LinkedIn? 'The benefits of email marketing have been proven time and time again.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Google, Organic] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    This week reports started surfacing that Google will stop supplying 3rd parties with paid search query data. Some reports indicate that Google will stop supplying PAID search query data. It represents a drastic extension of their policy to stop providing organic keyword data. This makes research very challenging. Maybe.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Google, Organic] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Make a point of incorporating it into your organization’s editing process. Let your research and citations shine through in your writing, and if you’re outsourcing your content , ensure that your freelancers do the same. Studies have shown that sites ranked #1 on Google capture around 90% of all organic search traffic.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [Google, Organic] Needs-Based Marketing for Executive Buyers Today
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Cari Zoch , Marketing Manager at Avention , a company that offers real-time, actionable B2B data to deliver 21st century business info, solutions for sales, marketing and research. It’s no secret that the buyer’s journey has changed. 1) Focus on the right market.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Google, Organic] Getting Started with Content Marketing Strategy in 5 Easy Steps
    Use your content management system , Google Analytics, marketing automation platform, or a combination of all of the above to collect data about what your site visitors are doing, where they click, how long they stay, and how much of that activity is resulting in business outcomes so you can aim for growth. Where do you actually begin?
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Google, Organic] 70 New (Really) Marketing Automation Stats
    Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Research reports (59%). use Google.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Google, Organic] 70 New (Really) Marketing Automation Stats
    Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Research reports (59%). use Google.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Google, Organic] B2B Websites: How To Generate More Leads
    In the past, there was less information available for buyers researching a purchase. At that point, the seller could educate the buyer and influence the buyer’s research and ultimate purchase. That means that buyers can delay talking to sales until they have thoroughly researched their purchase. Don''t be. But there’s a catch.
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Google, Organic] Trust Me, I'm a Marketer
    If lies and deception are enough to punch your ticket, recent research ( here’s an interesting article in Forbes ) suggests you’d find at least a handful of marketers. This doesn’t mean that logo-toting organizations can’t have success online. You must commit to the idea that the people in your organization are what make it great.
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Google, Organic] Social business: enterprise knowledge goes retail
    If your kid becomes interested in Minecraft and you have no clue about what that is, you just Google the word, and in a few hours you may learn more than you ever wanted about that gaming platform. In essence, you can’t google your way through at your workplace. '(Photo credit: Wikipedia). Why does that happen?
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Google, Organic] Social business: enterprise knowledge goes retail
    If your kid becomes interested in Minecraft and you have no clue about what that is, you just Google the word, and in a few hours you may learn more than you ever wanted about that gaming platform. In essence, you can’t google your way through at your workplace. '(Photo credit: Wikipedia). Why does that happen?
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Google, Organic] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    As a complement to brand websites, eCommerce sites have added functional depth to the internet economy, providing users a highly convenient way to research, compare, and purchase goods and services from anywhere, anytime. However, like many other aspects of business in the digital age, speculative theory is fast turning into tangible reality.
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Google, Organic] One Way to Future-Proof Your SEO
    So how can we possibly take on the task of spearheading and maintaining an organization''s marketing efforts and be on top of the ever-changing SEO landscape? Google''s algorithm tweaks have always been to help better achieve that end. 'We reside in a digital world of 301s, 404s, anchor text, link building, and keyword metrics. Human.
  • WRITTENT  |  TUESDAY, APRIL 1, 2014
    [Google, Organic] 7 Tips for a Rocking Social Media Strategy
    If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. How can your organization differentiate, and build relationships on noisy platforms? Research Your Audience. Research Your Competitors. SEO and Keyword Research. your social media strategy: Image source. Engagement.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 1, 2014
    [Google, Organic] The 9 Best Ways to Improve Google Paid Search ROI
    'Whether you work for a marketing agency, an SMB, or a Fortune 500 company, having well-defined Google paid search goals and strategy is critical if you wish to be successful on Google. Along with a strategy and goals specific to Google, it’s important to have defined measurement techniques. Build brand awareness?
  • MARKETING ACTION  |  TUESDAY, APRIL 1, 2014
    [Google, Organic] 5 Tips for Maximizing Your Marketing with Google AdWords
    The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. tips to improve Google AdWords marketing. Here are …. license.
  • FATHOM  |  SUNDAY, MARCH 30, 2014
    [Google, Organic] It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!
    'Every day, more and more people are using the internet to research and find doctors near them. paid advertising) to: Push  negative reviews further down on Google. According to SoftwareAdvice.com , who surveyed a total of 4,515 patients, patients are most likely to use online reviews as a first step in finding a new doctor. per click!
  • HINGE MARKETING  |  FRIDAY, MARCH 28, 2014
    [Google, Organic] Webinar Recap: How to Develop a Successful Content Marketing Program
    And no wonder – we discovered through our own research, as well as through the thought leadership and experience of others, that B2B content marketing is by far one of the best ways to grow your professional services firm. Research. In fact, we found that formal research has a serious impact on a firm’s bottom line.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Google, Organic] Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive
    Just 10 years ago, social media, search marketing, mobile, Google, and YouTube were in their infancy. Spencer Stuart, the research firm that conducted the study, indicates that t he improvement is largely due to the rise of a new breed of tech-savvy executives that are able to navigate the fast-changing market. Beyond Digital.
  • FATHOM  |  THURSDAY, MARCH 27, 2014
    [Google, Organic] How to Choose the Right Higher Education Consultant
    The research process can be daunting, but considering the following questions will help you find your perfect agency partner: What is the agency’s average program return on investment? You need to know – up front – that a marketing company is going to meet your needs in a way that makes sense for your organization.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Google, Organic] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    Encourage them to take things a step further by offering them research content, industry reports—anything that helps position your firm as engaged, helpful, and expert in your field. 'First the good news. Firms that actively engage in online marketing grow up to 4X faster and are more profitable than those that do not. Email marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Google, Organic] What Raising a Toddler Can Teach You About Engagement Marketing
    Or are they more likely to watch a webinar and do research on their own? Knowing which leads get turned over to sales as defined by quantifiable scoring is mission critical to any organization. 'Author: Joe Benoit As anyone who has ever raised a child can tell you, parenting a toddler is challenging and rewarding, all at the same time.
  • LEADERSHIP  |  TUESDAY, MARCH 25, 2014
    [Google, Organic] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
    It happens while organizations neglect to immerse themselves and get comfortable looking at historical data in the security of their board room. GE, for example, effectively uses channels such as Twitter, Facebook, Pinterest, Google+ and YouTube to engage with audiences interested in scientific and technological innovation. We must.
  • HINGE MARKETING  |  MONDAY, MARCH 24, 2014
    [Google, Organic] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    'At Hinge, we conduct ongoing research on organic growth in professional services industries. These dynamic, rapidly growing organizations truly do business differently – and their success provides some crucial lessons that too many firms never learn. Research your target clients. Focus on fewer markets. Provable.
  • FATHOM  |  FRIDAY, MARCH 21, 2014
    [Google, Organic] Navigating the Sea of Marketing Changes to Boost Enrollments
    Additionally, the way prospects look for schools is different these days, from mobile browsing to asynchronous and around-the-clock research. Are you blowing budget on wasteful paid search advertising, or are you beating Google’s industry average of $4.36 'Is your school’s website too cool ? Yes, I said it. per click ?
  • MARKETING ACTION  |  FRIDAY, MARCH 21, 2014
    [Google, Organic] Should You Hire a Journalist for Your Content Marketing Team?
    'In his recent book, Epic Content Marketing , Joe Pulizzi remarks that many of us marketers and our organizations are becoming – or have already become – publishers. More and more often other types of organizations are emulating this model, as it’s a proven way to generate a certain volume of content at a certain quality level. bureau.
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 13, 2014
    [Google, Organic] Invest Wisely to Avoid Costly Technology Failures
    You have done all the research, put together the assets, and are completing the final reviews when suddenly…. The research revealed the average short-term financial result of an isolated technology performance glitch is $10.8 'Close your eyes for a minute; I want to try an exercise. What happened? Where did your masterpiece project go?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Google, Organic] The Changing Nature Of Work [Slideshare]
    Here are some additional insights on the changing nature of work – something important for business leaders in any size organization and in any role. Unfortunately, many organizations are not prepared to attract, engage, and retain Generation Y employees because they continue to use management practices that are off target.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Google, Organic] 11 Thought-Provoking Guides to Content Marketing for 2014
    About the same number of Google search visits as a typical week (not surprising; one wouldn’t expect a short-term burst of traffic to have a significant immediate impact on search visits). The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic.
  • FATHOM  |  MONDAY, MARCH 10, 2014
    [Google, Organic] Hosting a Google+ Hangout on Air for Your Healthcare Organization
    'More and more health systems, hospitals and physicians are using Google+ Hangouts on Air to replace webinars and news conferences. These public broadcasts are a great way for healthcare organizations to showcase medical research, hold physician roundtable discussions, announce organization news or publicly comment on a timely topic or event.
  • MARKETING ACTION  |  FRIDAY, MARCH 7, 2014
    [Google, Organic] What a Google Algorithm Update Can Mean For Your Site
    Google hit the stage September 4 th 1998,  and a new type of search was born. As one can imagine, the ability to manipulate search engines to get sites like Google to send your site more traffic is enticing. Sometimes a huge traffic drop from organic search is indeed your own doing. Algorithm Updates: Why? Not necessarily.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 6, 2014
    [Google, Organic] Social Media Automation? Here’s a rational plan!
    From utilities, to financial organizations and healthcare, many industries have stringent archiving and recordkeeping requirements. Zapier uses trigger actions (Twitter mentions, Facebook page posts), and uses them to create an action (save the mention or post as an Evernote note, save it on a Google Calendar, email an inbox, send an SMS).
  • FATHOM  |  WEDNESDAY, MARCH 5, 2014
    [Google, Organic] 3 Ways Your Manufacturing Company Should Use PPC
    Do you want to get traffic to your site and can’t wait for it to rank organically? You can create a campaign in Google AdWords and start sending traffic to your site within a few hours. Do some quick keyword research and write a few ads and bingo! 1.       Get New Products Seen Quick! Are you launching a new product? isn’t.
  • WRITTENT  |  TUESDAY, MARCH 4, 2014
    [Google, Organic] 21 Content Marketing Tools to Use in 2014
    In a nutshell, it’s a hub for creating socially-relevant content for multiple channels, from Tumblr to WordPress, and keeping everything organized and measured along the way. When it comes to paid tools for keyword research, SEMRush is pretty much the best of the best. Here are the very best: 1. Evernote. Image credit: evernote. Bubbl.us
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Google, Organic] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    These type of metrics, combined with the fact that LinkedIn already is one of the top platforms for publishing B2B content, lead to a potentially tremendous content development opportunity for B2B marketers and the organizations they represent. They can research and explore vendor information across a range of platforms and social networks.
  • MARKETING ACTION  |  MONDAY, MARCH 3, 2014
    [Google, Organic] Digital Marketing Glossary, Part 3
    In some organizations, there are teams of sales development reps who specialize in qualifying leads further by getting potential customers to take some pre-defined next step(s). Your goal with optimization is to use the methods which will assist Google and other search engines to discover your content. are all paid media. license.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Google, Organic] How Your Private School Can Get More Applicants With Inbound Marketing
    Brendan Schneider, the director of admissions at Sewickley Academy (and a HubSpot all-star) put it perfectly , “It all came together that prospective families begin their search for schools at Google, and if you don’t show up on the first page, you might as well not exist.” But don’t worry. There''s recourse.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 28, 2014
    [Google, Organic] Sales Prospecting Perspectives Weekly Recap - Week of February 28, 2014
    Facebook, Google +, and Twitter are just a few of them. And here are some of our blogs you might have missed this week: Monday: On Monday, we published Buyer Personas and Company Goals: How to Research Your Marketing Plan. This research before the execution of a marketing plan is essential to a successful plan.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 25, 2014
    [Google, Organic] 18 Expert Guides to Using Google+ for Business
    'Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? And how exactly does Google+ impact search results?
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [Google, Organic] Inbound Marketing vs. Content Marketing – What’s the Difference?
    Simply Googling the phrase will bring up search results with strong opinions on both sides. However, every organization has got to make a decision about how they target and distribute this content, aside from the whole inbound vs content marketing debate. Caution. However, the very next year, it was a whopping $400 million. Or does it?
  • WRITTENT  |  FRIDAY, FEBRUARY 21, 2014
    [Google, Organic] Your Content Strategy Sucks. Here’s How to Fix It.
    'Why the heck should you care about including keyword research in your content strategy in the age after Google’s Penguin, Panda, and Hummingbird updates ? Keyword stuffing doesn’t work, but Google still needs to associate your website with certain keywords and phrases to send you relevant traffic. Doing Keyword Research.
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Google, Organic] 57 Notable and Unique Content Marketing Ideas
    Original studies and research may not be the easiest form of content marketing, but they’re a pretty darn effective way to build your thought leadership, improve links to your site, and gain loads of exposure once you publish the results. LinkedIn and Google+ Communities. Let that statistic just sink in for a minute. Co-Creation.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google, Organic] Top 10 Ways to Build Lasting Links in 2014
    'Chain link (Photo credit: Dvortygirl) Throughout the years, the Big G (that’s what I like to call our Google overlords) has been implementing a ton of updates for its search engine’s algorithm. All these changes have been mostly understandable because in the end, Google wants to provide the best possible search results to its users.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google, Organic] How SMB eCommerce retailers can turn everyday challenges into sales
    Consider the following scenario: The above chart uses multi-channel funnels in Google Analytics. That’s particularly true of organic search. SEO pros understand that gains in organic search tend to raise other non-paid programs, including direct. This ecommerce site needs a strategy to improve organic search.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Google, Organic] How to Make Your Blog Posts SEO-Friendly [Checklist]
    'Search engine optimization is so important for marketers, but it can be a pretty tricky tactic to master with Google''s copious algorithm updates. recent Google study revealed 61% of mobile visitors will return to Google to find a site that is more easily readable if they can''t find information on mobile sites right away.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Google, Organic] New Research Study: How Professional Services Buyers Check You Out
    'Every once in a while a piece of research comes along that neatly fills in a missing piece of the professional services business development puzzle. The Hinge Research Institute , our independent industry research organization, has just released such a study. The research report is available as a free download.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Google, Organic] Digital Marketing Glossary, Part 1
    AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program. Google’s famously has more than 200 major components. Good personas are created through researching your best customers, and represent a target group large enough to be important in a marketing plan. 'Guilty as charged. Here’s Part 1, A through D.
  • WRITTENT  |  FRIDAY, FEBRUARY 14, 2014
    [Google, Organic] 30 Must-Read Growth Hacking Resources for Digital Marketers
    While it’s not quite hit the mainstream yet, I believe it’s just around the corner for larger organizations. Entrepreneur Chaney Ojinaka takes a long, hard and research-based look at whether this tactic can actually work for everyone, and what you may need to adapt to your company’s unique service offerings. Startup Marketing.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google, Organic] 59 Killer Content Marketing Stats: 2014 Edition
    There’s been a world of changes between then and now, which is why fresh research is crucially important. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 48% of smaller organizations have a documented strategy, compared to only 41% of larger organizations.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google, Organic] How to Win Valentine’s Day the Marketing Way
    If not, take a cue from a marketer: it’s time to do some research. Marketers conduct buyer research by using marketing automation to track online and offline behaviors, or by conducting interviews/surveys with customers and prospects. Every event marketer knows that preparation and organization is the key to running a successful event.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Google, Organic] 27 More Remarkable SEO Guides, Tips and Tactics
    The winners should be organizations that focus on providing targeted, relevant, high-quality content, as well as their prospective customers; with the (little lamented) losers being the spammers, manipulators and black-hat SEO types. SEO Myths That Won‘t Go Away Demystified By Google’s Matt Cutts by JoopRijk.com. In Search of SEO?
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 10, 2014
    [Google, Organic] How an SEO Can Assist with Submitting a Mobile App to the App Store
    'If your organization is submitting a mobile application to Google Play or iTunes, it’s in your best interest to check in with your SEO for App Store Optimization. Keyword research and in turn mobile app optimization play a critical part in gaining visibility, downloads, and a mobile app user base for your business.
  • WRITTENT  |  MONDAY, FEBRUARY 10, 2014
    [Google, Organic] Blog Strategy? How to Go From 0 to 1000+ Visits/Day in
    We’re actually talking ten times less organic traffic over time. Curated and well-researched information is useful. Now we have Google Analytics , Kissmetrics , Mixpanel , and Chartbeat to name just a few of the most popular ones. 'So here you are – thinking about your blog strategy and what the results could be. Seriously.
  • WRITTENT  |  FRIDAY, FEBRUARY 7, 2014
    [Google, Organic] Are Blogging and Social Media a Match Made in Heaven?
    We’ve compiled some of the latest research-based reasons why blogging and social media go together are a match made in heaven. '2011 was the year of social media. 2012 was the year companies began to realize the value of content marketing. And 2013? That was when these seemingly disparate marketing practices began to convene. Get the drift?
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Google, Organic] The State of Media Mixology
    Organizing a “road block” to slam home a message or introduce a product or service is a very difficult task. But the ability to keep up with -- and psyche out -- Google’s ever-changing algorithms is very limited, even using sophisticated automated tools. They are generally used as a planning and negotiation tools.   SEM/SEO.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 5, 2014
    [Google, Organic] 6 Social Media Marketing Myths to Avoid
    recent study by Pew Research Center and Docstoc show 77% of the age cohort 30-49 years old are using social media, and 52% of the 50-64 cohort. Google+ Isn’t Useful. As a social network, Google+ is not a major contender. Social Media Will Let Me Reach Only Younger Customers. Social Media Efforts Must Go Viral to Be Useful.
  • SALES CHALLENGER  |  TUESDAY, FEBRUARY 4, 2014
    [Google, Organic] 5 Goal-Tracking Apps Every Rep Must Have
    Want to know how the most progressive sales organizations are leveraging technology to help sellers stay ahead of the curve and on track to exceed performance expectations? Also, progressive organizations are enabling sellers to leverage social media to get in early and shape demand. So what Apps are they using?
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Google, Organic] Why Is This in My Inbox? Deconstructing the Worst Spam Email of All Time
    Instead, you should be organically growing your email lists and only sending emails to people who''ve opted in to receive them. because with a few seconds of research, it''d be very evident I -- or anyone else at this inbound marketing company -- wouldn''t want to hear about purchasing email lists. It was brand new. was free. Yikes!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Google, Organic] Reading between the lines of the latest Facebook usage data
    'I LOVE getting new reports from the Pew Research Center’s Internet Project. The primary reason I value this research is because you can BELIEVE it. This is professionally conducted, statistically-valid research that I feel comfortable using with clients. But where is Google Plus? Any surprises for you on this research?
  • BLOG MY CALLS  |  MONDAY, JANUARY 27, 2014
    [Google, Organic] 7 Biggest Blogging Mistakes You're Making
    It can generate leads for free and organically. Most companies need to write more--usually a lot more--in order to generate organic traffic. But, remember this: you have to create enough content to move the needle on Google organic search. 3) Writing only ''research'' posts. 1) Not writing enough. It just won''t.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 27, 2014
    [Google, Organic] 6 Stats B2B Marketers Must Pay Attention To in 2014
    Organizations need a strategy and a calendar.”. Research Reveals Most Influential Social Media in B2B Buying. Customers are doing more web research earlier in the buying process and as seen above, making buying decisions based on online assets (both on-site and off-site). The Value of Google Result Positioning.
  • BIZNOLOGY  |  MONDAY, JANUARY 27, 2014
    [Google, Organic] 11 reasons SEO is a science; 14 reasons it’s an art
    80% of people click on a website that is on the natural or organic side of the search engine page (source:  Search Engine Watch ). Volume of search for any keyword and key phrase can be easily known with tools the the  Google Keyword Planner  and  Wordtracker. SEO and marketing is creating social buzz (especially with  Google+ ).
  • WEBBIQUITY  |  MONDAY, JANUARY 27, 2014
    [Google, Organic] 28 (of the) Best Business Blogging Guides and Tips of 2013
    ” And despite some recent, widely misinterpreted comments by Google’s Matt Cutts, guest blogging is not dead. Based on research over millions of page impressions, these adjectives include “best,” “brilliant,” “kickass,” “mindblowing” and “ultimate” among others.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 22, 2014
    [Google, Organic] People Visit Our Site 12+ Times Before They Buy Call Tracking
    We ran 90 days worth of data in Google Analytics and found the following: - 50.79% of the total number of a specific type of new account in December visited the site FOR THE FIRST TIME 12-30 days prior to purchasing. It just appears that way within Google Analytics. The research is all done during one site visit. That''s a lot.
  • HINGE MARKETING  |  MONDAY, JANUARY 20, 2014
    [Google, Organic] 5 Trends That Are Shaping the Future of CPA Marketing
    You know it’s true as you’re reading this on your tablet, or mobile phone, or Google glass. Time to put on your thinking cap and do some research. The organic growth and profitability advantage goes to the industry specialization strategy. Think of it as a little peak over the horizon. Mobile is massive.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 20, 2014
    [Google, Organic] Measuring the ROI of Trade Show Event Marketing
    'According to research from the Exhibit & Event Marketers Association, 89 percent of marketing executives consider in-person events valuable to business growth, yet an inability to monitor the conversion pipeline is making ROI measurement difficult. Collect competitor and market research. Why Events Matter. Online Activity.
  • BLOG MY CALLS  |  MONDAY, JANUARY 20, 2014
    [Google, Organic] SEMrush Guest Post: 5 Quick Tips for Email Marketing
    You can connect with her on Twitter and on Google+. recently researched email marketing for a work project. Do keyword research. From the Overview Report, I found a top competitor and decided to research the common organic keywords in Domain vs. Domain. 'This is a guest post from Kathleen Garvin. per dollar spent.”
  • WRITTENT  |  FRIDAY, JANUARY 17, 2014
    [Google, Organic] 8 Deep Questions to Define Your Blogging Strategy
    This ability to encompass an entire organization in a single word is known as brand essence – and it should be the core of your blogging strategy. We’re living in the era of Google authorship, thought leadership, and personal branding. It’s focused on the organization’s prospects and customers. What’s Your Brand in a Word?
  • WRITTENT  |  THURSDAY, JANUARY 16, 2014
    [Google, Organic] 7 Ways Google Changed in 2013, and How it Should Affect Content Creation
    To help you refine your approach and optimize your content creation appropriately in the new year, we’ve looked back over the past 24 months of Google’s updates:  1. Google Authorship Shakeup. Turns out that  Google Authorship  is not really a given any longer. Google Tackles Questions. Knowledge Graph Expansion. Panda 2.0
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Google, Organic] The ABCs of Content Marketing: A Glossary of Terms
    Maybe you do -- but I bet there''s at least a few people in your organization who could use a helping hand getting up to speed. Maintaining an editorial calendar will keep you more organized and show you any gaps you may have in your content library. Google Hangouts? Google+. It is owned by Google, after all.).
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Google, Organic] 10 Resolutions Your Nonprofit Should Make This Year
    This year, we want to help your organization take the first steps to implementing an effective online strategy to raise awareness, engage new (and old) constituents, and fundraising for your organization the right way. So, let''s start off the New Year with 10 resolutions your organization should be making in 2014. nonprofit
  • BIZNOLOGY  |  THURSDAY, JANUARY 9, 2014
    [Google, Organic] 25 outreach tools that can take your business to new heights
    Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust. Even large outreach teams can communicate remotely with prospects, customers, and influencers thanks to its organized interface. Google Alerts. Sorry, but it doesn’t. GroupHigh.
  • WEBBIQUITY  |  THURSDAY, JANUARY 9, 2014
    [Google, Organic] Four Expert Local SEO Guides
    Amy Nokinsky provides an outstanding guide to local SEO, with detailed explanations of more than two dozen specific tactics organized into five categories: (initial) research and analysis, keyword research, website optimization Google+ optimization, and progress tracking. What emerging trends will impact local search?
  • FATHOM  |  TUESDAY, JANUARY 7, 2014
    [Google, Organic] How To Use Increasing Digital Marketing Budgets
    The #1 ranking in Google search draws 33% of the traffic. And in prolonged sales cycles, where 4 or more nurturing interactions are required to mature a lead to sales-qualified status ( Forrester Research ), don’t you want to be communicating efficiently? 'So, you have more digital-marketing budget this year. Congratulations!
  • WEBBIQUITY  |  TUESDAY, JANUARY 7, 2014
    [Google, Organic] Five Expert Guides to SEO Keyword Research
    'Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. How can you maximize the value of Google’s “dumbed down” Keyword Planner tool? What other tools and resources are most valuable for keyword research?
  • HINGE MARKETING  |  MONDAY, JANUARY 6, 2014
    [Google, Organic] Lead Nurturing For Professional Services
    The first one is identifying organizations or individuals who might be a good fit with your firm. Face to face meetings to determine if there is a current opportunity with the organization and try and convince the prospect that your firm is a great choice. Just Google it. That’s a real shame. Lead Nurturing Defined.
  • WEBBIQUITY  |  THURSDAY, JANUARY 2, 2014
    [Google, Organic] Six Expert Guides to Dealing with Keyword (not provided)
    'In late 2011, Google began redirecting users who were signed into their Google accounts to the encrypted (https) version of the search engine, beginning the keyword (not provided) era. At the time, Matt Cutts assured everyone that the change would only affect single-digit percentages of all organic search traffic reporting.
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Google, Organic] 7 Marketing Resolutions to Start the New Year Right
    As Google Chairman Eric Schmidt outlined in this recent Bloomberg TV video , 2014 is going to be all about mobile. Consumers are using mobile devices more and more to conduct transactions, research brands, visit their favorite sites, and read and reply to emails. Truly understand your audience by conducting thorough research on them.
  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Google, Organic] Why the Digital CMO Is Already Obsolete
    As Jake Sorofman, research director with Gartner for Marketing Leaders, writes for the Harvard Business Review , the multibillion-dollar online advertising economy is giving rise to a new type of marketing leader. Digital CMOs are left-brain-meets-right-brain growth engines for their organizations. inbound marketing Advertising
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Google, Organic] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    10+ Essential Research Reports & Guides for B2B Marketers. 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest. Google+ Enhancements to Provide Authors Easier Content Attribution, Network Development Opportunities. 94 Percent of Websites Still Suffering from Google’s Penguin Update. Final Thoughts.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Google, Organic] Top Marketing Predictions For 2014
    'Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. think I had the topics right. When we need information, we can find it instantly.
  • SALES CHALLENGER  |  MONDAY, DECEMBER 23, 2013
    [Google, Organic] 10 Trends Every Sales Exec Must Know For 2014
    As the world’s preeminent sales excellence research organization, we’d love to give our readers a sense of what we’re exploring and thinking about based on our interactions from 2013. Please note, this is NOT a list of definitive research findings. Instead these organizations are promoting a “judgment-oriented” climate.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 17, 2013
    [Google, Organic] How to Optimize Your Business Website for the Mobile Era
    'It’s a sure bet at least some of your readers are browsing your website or email newsletter on their mobile devices: Nine in ten American adults now own smartphones and a third of American adults own a tablet computer such as an iPad, up from 18 percent a year ago, according to Princeton Survey Research Associates International.
  • WRITTENT  |  TUESDAY, DECEMBER 17, 2013
    [Google, Organic] Do You Miss This Opportunity to Grow Your Business?
    Mike was a natural-born innovator, and his years of dreaming, saving, research and hard work had finally paid off. Mike knew that one of the most effective ways to capture organic traffic from Google was blogging. 'Mike had his website launched – and now a whole world of online opportunity was open before him.
  • KOMARKETING ASSOCIATES  |  FRIDAY, DECEMBER 13, 2013
    [Google, Organic] The Powerhouse Content Marketing Team: Build It and They Will Come
    Solicit input from everyone across the organization. So, prior to creating a new piece of content, be sure to spend some time digging through Google Analytics to determine which assets have had the highest number of page views (total and unique) as well as the most activity (shares, comments, likes, etc.). Who wouldn’t? They Will Come.
  • WRITTENT  |  THURSDAY, DECEMBER 12, 2013
    [Google, Organic] 7 Breaking SEO News Updates that Will Take Your Business to New Heights
    The experts at Moz report that Google typically updates their algorithm between 500-600 times each year ! Google is Tough on Repeat Offenders. One of the most fascinating and little-known areas of SEO news is Google penalties. Google to Index App Content. image credit: Google Webmaster.
  • PAUL GILLIN  |  THURSDAY, DECEMBER 12, 2013
    [Google, Organic] I’ve Been Writing A Lot Lately, Just Not Here
    What could possibly unseat Google as the king of the Web? The research shows that the themes that B2B companies emphasize in their marketing messages are wildly inconsistent with the factors that B2B buyers care about most. That’s because many organizations reward their sales and marketing people for the wrong things.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Google, Organic] 5 Ways Lean Nonprofits Should Be Using Landing Pages
    It’s even more useful in social good organizations, where having a lack of resources means that each piece of your communications has to work harder. In my work at Lean Impact , we help social good organizations use Lean principles. Here are five essential ways to use landing pages in your social good organization.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Google, Organic] 11 Easy Social Media Tips and Tricks
    The most effective way to grow your followership organically without needing to resort to either buying followers or playing the super-aggressive game of follow prospects in the hope that they follow back; and, if and when they don’t, unfollowing them. In fact, Google and everyone else hates being front-loaded. Enjoy! Be Diverse.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 10, 2013
    [Google, Organic] A Content Marketing Strategy Using Paid, Owned, and Earned Media
    … and how those results are gained: It looks very much as though the organizations that take content marketing seriously –  give it a leader, invest in content creation, develop and document a content marketing strategy – do better than ones that don’t. Do the research so you know where to spend your precious resources.).
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Google, Organic] 8 Ways to Better Engage Your Major Donors and Foundations
    However, major donors are shifting in their needs and involvement with organizations. While they value honesty and proof of impact, they''ve also taken on the roles of advisor, investor, and thought leader within organizations they support financially. 2) Research them before your ask them to give. What are their passions?
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Google, Organic] 10 Essential Reports and Research for B2B Marketers
    Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 6, 2013
    [Google, Organic] 5 Ways to Promote Your Webinar
    Ask people in your organization to add a line to their email signatures that promotes your event, including a link to register. For example, you can send emails suggesting certain products, webinars, or demos based on the type of organization a person selected that they belong to. Did anybody come other than family and neighbors?
  • B2B MARKETING MENTOR  |  THURSDAY, DECEMBER 5, 2013
    [Google, Organic] How Act-On Used Brand Advocates to Generate Over 200 Referral Leads and $60,000 in Sales in Six Months
    Satisfied customers who sing your company’s praises to their peers are undoubtedly a valuable asset to your organization. Advocates are asked to go to the company’s Google+ or Facebook page to comment on the post, and use the word in a sentence related to their line of work. Savvy companies can take this a step further.
  • B2B MARKETING MENTOR  |  THURSDAY, DECEMBER 5, 2013
    [Google, Organic] How Act-On Used Brand Advocates to Generate Over 200 Referral Leads and $60,000 in Sales in Six Months
    Satisfied customers who sing your company’s praises to their peers are undoubtedly a valuable asset to your organization. Advocates are asked to go to the company’s Google+ or Facebook page to comment on the post, and use the word in a sentence related to their line of work. Savvy companies can take this a step further.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 3, 2013
    [Google, Organic] Trying GroupHigh for Blogger Outreach Campaigns
    'I am hereby making the jump from humans to robots for all my blogger research. In This sort of high-influencer outreach generally is limited to 25-100 hyper-targeted and super-influential bloggers, tweeters, Facebookers, YouTubers , SoundClouders, Instagramers, Viners , and I guess Google Plussers. Tricky. And I need a lot of them.
  • WRITTENT  |  MONDAY, DECEMBER 2, 2013
    [Google, Organic] How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide
    Keyword research and optimization can improve the performance of your SEO blog posts in search, while social media shares send a clear message to Google that your content is quality. Do Your Keyword Research. To learn more about how to get started, check out Best Keyword Research Tools. Content Marketing = Guaranteed SEO.
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