• MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Google, Organic] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    content has led cutting-edge organizations to begin working a new. Every organization of any size has dozens if not hundreds. From marketing to sales to training to investor relations, business presentations structure and organize. In fact, potential online presentation content is all around us in every organization.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Google, Organic] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    organizations to hire her / him because with. That organization will usually fail to. medium-sized organizations, non-profits and. Organizations measure success by the exposure. organizations never stop to consider their digital. reflect the organization’s true personality — so. Legendary Ad Executive David.
  • SYNECORE  |  THURSDAY, AUGUST 27, 2015
    [Google, Organic] Are Instant Messaging Apps the Future of the (Mobile) Internet?
    In a nod to a growing trend, 2015 marks the first time Pew Research Center has asked specifically about mobile messaging apps as a separate kind of mobile activity apart from cell phone texting. Competition from Snapchat, Facebook, Google, and Others. The Anatomy of an Instant Messaging App – Case Study: Kik. Ever heard of Kik ?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Google, Organic] The Cure For The Common Cold Call Is Social Selling
    Face it, the impact of the common cold is an epidemic issue in sales organizations, since it costs too much and doesn’t work, as noted in the below statistics! Or,  reach out to me directly at MarketingThink.com , on LinkedIn , Twitter or  Google+. Are you coughing up excuses why you missed your sales quota? Blog 1-2 times weekly.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Google, Organic] How to Find and Target High-Value Keywords for Your Business
    Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Google, Organic] Blog More To Sell More
    This same advice and set of results applies to today’s sales organizations and your own efforts. TMG Custom Media reports 78% of consumers believe that organizations providing custom content are interested in building good relationships. Current industry research customers should consider. You are in charge of your destiny.
  • FATHOM  |  TUESDAY, AUGUST 25, 2015
    [Google, Organic] Hidden SEO Inspiration from Alphabet, Google
    If your messages inspire and  lead people to desired actions  that correspond to your organization’s mission, then you know your marketing is truly powerful. Speaking of power, the recent creation of Google’s new parent company Alphabet indirectly underscores the ever-present potential search engines offer marketers. It’s
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Google, Organic] 10 Signs Your CEO Has an Outdated View of Marketing
    The vanity release serves no purpose whatsoever except to generate a Google Alert for a very small group of people who happen to have gone to the trouble to set up an alert for your company -- usually, the CEO and a few of your employees, investors, and competitors. Today, the majority of buyers do their research online, not at trade shows.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Google, Organic] Digital Marketing: The 7 Essential Channels
    Image from Google’s page on responsive design (click the image to go there). To launch an effective SEO campaign, start by conducting keyword research that identifies which keywords your prospects are using on the web. In addition, you’ll want to organize the structure of your website so that it is search engine friendly.
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Google, Organic] Designing a Website Blueprint: How to Create Your XML Sitemap
    Visual sitemaps, on the other hand, are abstract sketches of your website's structure, like the one below of Google's website. While the folks at Google no longer maintain their own sitemap generator, they do provide this helpful list of XML sitemap generators you can pick from depending on the OS of your computer. Let's dive right in.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 20, 2015
    [Google, Organic] 100+ Quick Ways to Find Blog Post Inspiration
    Here’s a look at 100+ quick ways to find blog post inspiration every day: Keyword Research. Use Google Keyword Planner to find keyword ideas and estimate how they may perform. Don’t hit “Enter” in Google (you’d be surprised (and potentially terrified) to discover the types of questions that readers are asking). Research.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [Google, Organic] Leadership: What Are The Essential Traits?
    Do a quick Google search on leadership traits or leadership essentials and you will find a wealth of information and relevant research on the subject. When interviewing make sure to do research on the person, ask them to explain in detail how they have handled certain situations in the past, and how they might approach a new challenge. Take
  • HINGE MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Google, Organic] Rethinking Referral Marketing: Build Out Your Visibility
    You’ve developed a referral marketing strategy through research and implemented it with high-quality educational content, savvy online networking, participation in industry events, and more. You’ve built a referral marketing engine that will drive your organization forward into the future. Congratulations! Referrals
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 13, 2015
    [Google, Organic] 10 Great Writing Books & Tools For B2B Content Marketers
    Within a few seconds, you create a free account and are taken to blank white screen, much like the Google Docs view. WorkFlowy is laid out and organized by keyboard commands and the clear, white screen turns brainstorming into a less stressful practice. Content Marketing Books. Yes, this is a creative writing book , but hear me out.
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Google, Organic] 8 Modern Tips for Marketing to Millennials
    That’s why these young consumers do a lot of their research via blogs, forums, and YouTube videos. Millennial makeup lover is much more likely to tell her friends to check out Mac’s makeup tutorials than show her friends a print ad of Mac talking about how great they are. 4) Organically Made For Them = Notable. 60% of Millennials (vs.
  • BIZNOLOGY  |  TUESDAY, AUGUST 11, 2015
    [Google, Organic] Social media content discovery and curation for the win
    SOCi does an amazing job automagically service up content into predefined categories that you can sort through and then collect into a library to be used later or by someone else in your group, share it immediately across the social media platforms you’ve linked up to all your respective  Google +, Facebook , LinkedIn , and Twitter profiles.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Google, Organic] 5 Small Tweaks to Help You Generate More Leads
    In our research, we discovered that 76% of monthly blog post views and 92% of monthly blog leads are from old posts. We did this by looking at the organic search traffic in HubSpot's Sources App. If you're not a HubSpot customer, you can also use Google Webmaster Tools to identify which keywords you're getting found for.
  • MARKETING ACTION  |  FRIDAY, AUGUST 7, 2015
    [Google, Organic] How to Perform an Onsite Audit for SEO, Part 4: Improvement
    Identifying, fixing and monitoring the progress of your organic search visibility must be a continuous activity. Google’s Search Console and Bing’s Webmaster Tool dashboards, as well as website analytics programs (such as Google Analytics) and marketing automation platforms create an abundance of information. SEO seo audit
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 6, 2015
    [Google, Organic] The Problem With The Story You Are Telling
    Back in May, 2014 Google released an update to their search algorithm, called Panda 4.0. They will be engaged by your content, and Google will notice that – as well as when they share it — which will naturally and organically help your SEO. Good, relevant content is more important than ever, because of a Panda.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 5, 2015
    [Google, Organic] 18 Ways To Build Trust Within Your Online Network
    What are you doing to establish trust in your organization or even your personal brand today? Participate in a LinkedIn group discussion of interest (or Facebook, maybe even Google+). Recommend a blog post topic to a colleague or prospect, based on keyword research or documented social media performance around a relevant topic.
  • BIZNOLOGY  |  TUESDAY, AUGUST 4, 2015
    [Google, Organic] Your social media marketing automation solution
    ManageFlitter:  While I use ManageFlitter’s Twitter semi-automatic (and human-assisted, outsourced automated “Remote Management”) follow and unfollow tools, one of the cool little things that ManageFlitter offers, secreted away, is a Google+ to Twitter cross posting tool. So, social media automation is key. and 4:00 a.m.,
  • JUNTA 42  |  SATURDAY, AUGUST 1, 2015
    [Google, Organic] This Week in Content Marketing: Don’t Build Your Content House on Rented Land
    In this week’s episode, Robert and I discuss two recent developments that clearly illustrate why you should not build your content house on rented land: LinkedIn has placed limits on your ability to download contact information about your connections, and Google Plus as a social network is no more. This week’s show. Scripps Co.
  • JUNTA 42  |  SATURDAY, JULY 25, 2015
    [Google, Organic] This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
    Next, we discuss two research studies that show customers favor doing business with trustworthy organizations that have clearly articulated values; we explain how content marketing strategy fits into the picture. According to the Google report , 91% of smartphone users turn to their smartphone for ideas while doing a given task.
  • HINGE MARKETING  |  FRIDAY, JULY 24, 2015
    [Google, Organic] Paid Advertising in Professional Services: Which Platform is Worthwhile?
    This is in contrast to getting those visitors to come organically. Google AdWords is the most popular PPC service. One is across the top of the page and the other is a box on the right sidebar, both from Google. In Hinge’s own research , banner ads aren’t ranked as one of the least effective online marketing tools.
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Google, Organic] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Write for Google second. 3. Using pertinent hashtags on Twitter, Google+, and Facebook will help your content get found. 4. Research publications including blogs, newsletters, and online publications that your target audience reads. This can include research reports, guides, whitepapers, or eBooks. Social Media.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Google, Organic] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    You’d spend lots of time research and writing every post, then when you published it, the whole internet would notice. We implemented a new strategy to update, optimize, and republish old posts to increase organic traffic and lead gen. Example: 15 of Google's Coolest Doodles ). Organic stays pretty steady over time.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Google, Organic] 14 of the Best College Websites (And Why They're So Awesome)
    Now that Google's algorithm awards mobile-friendly websites , it's even more important for organizations to optimize their websites for visitors coming from desktop, tablets, and smartphones. This helps reduce the visual clutter on the page and give emphasis the university's prime focus: research. Crazy right? as a city.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Google, Organic] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility. Independent Research Reports. Research report covers. Basically, every content marketing asset can serve as an opportunity to be found in search results. Learn.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 21, 2015
    [Google, Organic] 5 Vital Signs Your Website Needs To Be Revived
    Pew Research Center’s national survey found that 72% of adult Internet users say they search online for healthcare information. Seventy-six percent of patients leverage hospital websites in their research process, according to Google’s study, The Digital Journey to Wellness: Hospital Selection. We get it! Dig it up! Who’s that?
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Google, Organic] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services. mean, where do I start? And more importantly.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Google, Organic] Today’s Biggest Content Marketing Challenge (And How to Overcome It)
    There’s a common thread in this content marketing saga: nearly all organizations are creating content, but less than half are confident in their abilities to create content that engages. The secret is in the research. Audience, Competitive, Media and Trends Research. For B2B marketers, it was the most commonly cited challenge.
  • BIZNOLOGY  |  THURSDAY, JULY 16, 2015
    [Google, Organic] How you can grow your traffic and business–without Google
    In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. In short, how can you grow your traffic and business without Google? In many ways, Google’s loss I described last time is social media’s gain. Organic search. Social. Email. love email. Really.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2015
    [Google, Organic] Polish up your best content to drive content marketing value
    Some research has determined that on a B2B site, as much as 80 percent of the content is never seen! . To build up relevant content on our websites to help us rank in organic search? Dig into Google Analytics and see what has been working for you. Google authorship is dead and gone. Anyway, enough lamenting. Links.
  • MARKETING ACTION  |  THURSDAY, JULY 16, 2015
    [Google, Organic] Simply Put: Simplicity Is a Strategy
    Search Engine Watch maintains that Yahoo was “more relevant than competitors for many years, until the Google-era ushered in crawler-based results that were both comprehensive  and  highly relevant.”. In high contrast, Google met the market with the simplest possible interface. “…A condition of complete simplicity. Saving time.
  • WEBBIQUITY  |  TUESDAY, JULY 14, 2015
    [Google, Organic] 31 Sensational Social Media Marketing and PR Stats and Facts
    When using video, 74% of journalists prefer content created by their own organizations. Just 32% of Fortune 500 CEOs have a presence on any of the major social networks (Twitter, Facebook, LinkedIn, Google+, and Instagram). Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Cision ).
  • MODERN B2B MARKETING  |  MONDAY, JULY 13, 2015
    [Google, Organic] Here’s How to Create a Modern SEO Strategy That Works
    With 61% of B2B buyers starting their research process with a generic web search, the need for effective SEO is clear. Use the keyword just right, and Google will assume you’re the expert on that keyword! Understand the Intent of the Organic Search Visitors You Want. So, as with most things, we can just Google it! Ah-ha!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 9, 2015
    [Google, Organic] 10 Team Training Ideas to Keep Your SEO Team Rockin
    Keyword Research Tools & Tips. One of the most interesting things to me about keyword research is we all have our own way of doing it. training on keyword research offers everyone the chance to give their perspective and showcase the tools they use. Google Updates & What They Mean. Because Google has us paranoid!
  • ANNUITAS  |  THURSDAY, JULY 9, 2015
    [Google, Organic] Leadership: What Are The Essential Traits?
    Do a quick Google search on leadership traits or leadership essentials and you will find a wealth of information and relevant research on the subject. When interviewing make sure to do research on the person, ask them to explain in detail how they have handled certain situations in the past, and how they might approach a new challenge. Take
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Google, Organic] 15 Habits of Highly Effective Content Marketers
    If you let your audience guide you, you’ll never be left wondering if you’ve picked a good subject or not. 3) Constantly research. By living in research mode, I've got the data I need to write more convincing and share-worthy content without starting from scratch every time. 4) Extract knowledge from others. Goodwill goes a long way.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Google, Organic] How to Utilize B2B Online Marketing to Promote New Solutions
    However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following.
  • HINGE MARKETING  |  TUESDAY, JULY 7, 2015
    [Google, Organic] 7 New Rules in AEC Marketing
    Instead, conduct marketplace research to understand what matters to your clients and if there are untapped opportunities in your marketplace. Here’s a little secret for AEC firms trying to succeed in the digital age: Google can help you nurture prospects online, but only if you help yourself. What are the new rules? Provable.
  • SYNECORE  |  THURSDAY, JULY 2, 2015
    [Google, Organic] Forget Link Building: Time to Embrace the Google Knowledge Vault
    SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. Up until now, Google has seemed to operate as if it believes back link data is still the most viable way to ensure quality search results. The Google Knowledge Vault.
  • HUBSPOT  |  THURSDAY, JULY 2, 2015
    [Google, Organic] 10 Businesses With Enviable Company Cultures
    To further validate the importance of employee engagement, I've combined some interesting research with a roundup of companies that are nailing the concept of culture to help inspire your company's efforts. researchers say they've provided the first scientifically-controlled evidence of the link between happiness and productivity.
  • ANNUITAS  |  THURSDAY, JULY 2, 2015
    [Google, Organic] The Problem With The Story You Are Telling
    We are running this again because no matter what technology is introduced, what changes Google makes…it is still all about relevant content. Back in May, Google released an update to their search algorithm, called Panda 4.0. Blog content marketing Google. *This post first ran July 29, 2014 via the ANNUITAS blog.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Google, Organic] How to Create Irresistibly Shareable Content
    Blue Nile’s research recently released a study about the psychology of searchers , showing that 27% of searchers phrased their query in the form of a question (‘how, ‘why’, ‘where’, ‘what’, ‘which’) as opposed to a ‘statement query. However, this certainly varies across industries and organizations. Enjoy! Chose the Right Topic.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Google, Organic] 4 Steps For Improving Your Success Rate Asking for Links
    Social Media Research. With this information in hand, its important to assemble target lists to organize information. Don’t forget Google Drive, Evernote, and other shareable and collaborative resources, especially if you are working across teams or business units in your link building efforts. How do you do this?
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Google, Organic] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    Startups that want to build a powerful content marketing strategy must first build a powerful content team within the marketing organization. and have experience with Google Analytics. don't mean a hospital researcher -- I mean someone obsessed with numbers. Many candidates use search engines to research available positions.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Google, Organic] A New Visualization of Today's Marketing Technology Solutions
    Let's say, for example, you recently got some budget for paid advertising, and in light of Google's recent algorithm change favoring mobile-friendly content, you're looking for some piece of technology that'll help you advertise to mobile users. But the problem with sources like these is that feedback is scattered. Image Credit: Radius.
  • HINGE MARKETING  |  THURSDAY, JUNE 25, 2015
    [Google, Organic] Are Your Employees Advocates for Your Firm?
    When employees help share a firm’s identity, they give powerful voice to the organization as a whole, and contribute to building valuable visibility. Employee advocacy can also help with research and marketplace insight. On Google+ or LinkedIn? Employee Advocacy Defined. Increasing the visibility of your firm.
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 24, 2015
    [Google, Organic] From “Truffle Pig” to the Content Scientist: New Marketing News & Trends
    In fact, recently released content marketing research from the Aberdeen Group shows an emerging trend among Best-in-Class marketers around what’s called “omni-channel content delivery.” What’s more, the research shows that Best-in-Class marketers outpace their peers in the adoption of this practice by fivefold (38% vs. 6%)!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Google, Organic] 3 Steps To Creating Content Like A Journalist
    With them, they bring their journalism school education, years of experience writing for print and online publications, excellent research and interviewing skills, a code of ethics that informs their work, and the ability to find a great story almost anywhere. Research on Google and social media with caution. Brian Honigman.
  • WEBBIQUITY  |  TUESDAY, JUNE 23, 2015
    [Google, Organic] 21 Spectacular SEO and Search Marketing Stats and Facts
    As reported below, organic search drives 51% of all visitors to both B2B and  and B2C Web sites, while paid-search drives 10% (and social 5%, on average). Here are four key takeaways from this research: •  Do feed the gorilla. Search doesn’t only mean Google, but the elephant in the room can’t be ignored either.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 22, 2015
    [Google, Organic] An inside look at innovation hot spots and how to get your idea noticed
    Jim : We’re more involved outside than inside, although we have to keep our finger on the pulse of what we’re doing organically. Entrepreneurs love it when we reach out and say, “We’ve been doing some research on the area of vertical analytical apps, for example. In our space, research is conversations.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Google, Organic] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Have you optimized your content's title for organic search? ( Pro tip: Do some keyword research to figure out which phrases get the most search volume. Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.). For situations like those, here’s what to do. And Twinkies.*. Not sure? Run a podcast? Right?
  • FATHOM  |  THURSDAY, JUNE 18, 2015
    [Google, Organic] Consumer Brand SEO Pulse: 6.18.15
    This week, we found out that “Mobilegeddon” was harsher than it seemed and we need to be on the lookout for a new Panda update in the near future. “​9 Tools for More Organized Influencer Research”. Google will be making changes to its Doorway Pages algorithm that may affect your site. link]. link]. Local SEO Landing Pages 2.0”.
  • HINGE MARKETING  |  THURSDAY, JUNE 18, 2015
    [Google, Organic] Key Components of a Technology Firm Lead Generation Website
    In fact, in our research with the RAIN Group , we found that the top factor that sets sales winners apart from runners-up is that they educated their buyers with new ideas and perspectives. If you aren’t sure what types of topics your audience would be most interested in, conduct market research to gain insights. Content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 18, 2015
    [Google, Organic] How To Get Publishers to Open Your Link Building Requests
    “ Somewhat off the cuff, I replied “ I ask for them “ While this may seem either obvious, possibly too direct, or even flippant, the reality is that in today’s SEO environment, shortcuts and short-sighted tactics designed to “game” Google’s search results in particular simply don’t work.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Google, Organic] The Blogging Tactic No One Is Talking About: Optimizing the Past
    We've increased the number of monthly organic search views of old posts we've optimized by an average of 106%. And the traffic sources for our top lead-generating posts supported it -- these were all posts that were generating a lot of traffic from organic search month after month after month. The goal? Great for us, right? Now we did!
  • HINGE MARKETING  |  TUESDAY, JUNE 16, 2015
    [Google, Organic] Rethinking Referral Marketing: Understand Your Target Audience
    Eliminating Your Blind Spots Time and again, we’ve seen that the key to getting past your strategic blind spots is research. In fact, it’s our own professional services marketplace research that has brought that lesson
home so clearly for us. What makes research so influential? On Google+ or LinkedIn?
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Google, Organic] 34 Compelling Content Marketing Stats and Facts
    Based on the research detailed below, here are five key takeaways: •  Tell, don’t sell. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. – White papers and research reports (59%). Just 55% use Google+. Want to know more? TopRank ). 2.
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Google, Organic] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    Bill Muller: Today, the most effective organizations inject data and analytics into every phase of their marketing process. Cheryl Engelaer: The unifying force [in marketing] is that the whole organization is focused on revenue generation through relevant and meaningful customer engagement. Read her full post on CMO Essentials here.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Google, Organic] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings. The algorithm change is evidence Google knows it has to surface websites that painlessly get users what they need at the time that they need it. Her Google search pops up Joann’s Stylez.
  • MARKETING ACTION  |  FRIDAY, JUNE 5, 2015
    [Google, Organic] How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis
    We discussed some of the ways to conduct SEO data research, such as using crawlers that crawl your site, reviewing search provider webmaster tools (WMT) data, pulling backlink data, and gathering keyword data. The webmaster tools that both Google and Bing provide gather amazing information about the search health of your site.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 4, 2015
    [Google, Organic] 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
    An effective blogging strategy takes keyword research very seriously. Want more information about keyword research? Want to learn more about Google SERPs? If you’re providing content for a single brand/organization, dig into whatever analytics tools they have available to see what has worked in the past.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2015
    [Google, Organic] What are the best social media platforms for your business?
    The best social media platform for your organization The default position for social media marketing seems to be Facebook. Recent research from Edison suggests that more people visit forums than blogs. Google+ is the most mysterious of all the platforms. It’s kind of a combination of Google+, Forums, and blogging.
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Google, Organic] 10 Tips for Getting Long-Term Traffic to Your Content
    The first is to use tools like Google Trends. Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. When you’re not actively promoting your content, your main source of traffic will likely be organic search.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 28, 2015
    [Google, Organic] 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015
    In the meantime, here are several other key B2B performance benchmarks to consider and inspire, loosely organized by topical relevance. 67% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago. Are you well on your way to hitting your goals or struggling to maintain performance?
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MAY 27, 2015
    [Google, Organic] A Primer on Sales Competitive Battle Cards
    Sure, everyone knows how to use Google to query competitor names and other pieces of intelligence, but not everyone is aware of some powerful Google search parameters that can find stuff that would otherwise be hidden. Other than Googling the heck out of your competitor, another great online tool for competitive research is LinkedIn.
  • BIZNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Google, Organic] The dirty little secret some SEO companies don’t want you to know
    What’s worse, many businesses allow content like this to fly because they think it’s “supposed” to read like that “for Google.” ” They don’t realize that Google wants to reward standout content that addresses the readers’ question – not keyphrase-stuffed drivel. Are you sure?
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Google, Organic] Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
    We organized headlines by the first two words -- and any that began with a number received a value of “X” (e.g., "X Pieces," "X GIFs," etc.). Further analysis revealed: The "Are You" headline was one the lowest-performing for three social networks -- Facebook, Google+, and LinkedIn. The biggest takeaway from our research?
  • VIDYARD  |  TUESDAY, MAY 26, 2015
    [Google, Organic] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
    Remember what it was like to navigate someplace before you had Google maps? In research conducted by Forrester in 2013 on how marketers manage performance, only 10% of respondents felt that their marketing teams were effective at using data analytics to make decisions. Or before you had a smart phone? Before even having a computer?
  • BIZNOLOGY  |  MONDAY, MAY 25, 2015
    [Google, Organic] What does Ricky Bobby know about SEO? 31 stats
    Search Engine Optimization (SEO)  is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. Here are 31 stats on SEO that show what Ricky Bobby knows. #1 driver of traffic to a web site is organic search.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Google, Organic] 16 Reasons Why People Leave Your Website
    In the study, psychologist and researcher Dr. Elizabeth Sillence asked participants to review websites on the subject of hypertension and then rate whether they trusted or distrusted the website. If you were totally new to your website, how would you expect to find the information organized? Your product images are polished.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 19, 2015
    [Google, Organic] Content Marketing: How This Software Company Achieved More with Less
    Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. They systematically posted multiple tweets for each blog post and one post each on LinkedIn, Google+, and Facebook to get the blog post link in front of followers. Those that allocated more got greater results.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Google, Organic] 3 Marketing Lessons Learned in 3 Weeks
    As I was doing research for my SearchLove presentation , I came across an interesting study from Blue Nile Research that looked at how users search. Interestingly enough, as I was writing this post, a report was released from Google that looked at YouTube searches. Google is Serious About Mobile. Enjoy! 1. Tom Brady….
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Google, Organic] 5 Technology Services Blogging Blunders to Avoid
    Reach out to other people in your organization for their ideas. The keyword you choose should match the search terms your target audience is using to research their problems. To increase the visibility of your organization and build your brand strength, you absolutely must dedicate time for blog promotion.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Google, Organic] Search isn’t about search anymore, it’s about social
    Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. What does Google want? Do it!
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Google, Organic] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    recent Gleanster Research report shows that even with a good marketing strategy, 50% of leads are qualified but not yet ready to buy. Creating a lead magnet is a unique opportunity to showcase your organization’s value proposition and brand personality. 3. On Google+ or LinkedIn? Plan your lead magnet. Set a timeline.
  • HINGE MARKETING  |  THURSDAY, MAY 14, 2015
    [Google, Organic] Why Visible Experts Could Be the Difference-Maker Your Accounting Firm Needs
    As the baby boomer generation gears up for retirement, the accounting industry is experiencing a period of transition in leadership and organization. In addition to learning about their impact and discovering how to achieve Visible Expert status, the research report also includes a profile of CPA Blake Christian, or “The Tax Man.”
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Google, Organic] Six Essential Online Marketing Tools for AEC Firms
    When you’re searching for a web analytics tool for your site, consider Google Analytics. Google Analytics will also help you track referral traffic, so you’ll know where your traffic is coming from. 2. To find out, consider brand mention tools like Google Alerts or Mention. On Google+ or LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Google, Organic] If you stopped publishing your social content, would anybody notice?
    Here are some of my thoughts and research; fodder for the conversation, if you will. We post weekly to other sites like Pinterest and Google Plus … and then of course there’s my personal profile, which is active on each of those sites as well. More on that later … And I think this topic is ripe for conversation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Google, Organic] Is there a place for social media in a boring business?
    In a study of organic Facebook reach conducted by AgoraPulse, the company found that across 8,000 companies, there was definitely a pecking order of conversationability. Organic reach is the content that is naturally connecting to customers without any promotion. This is a question that seems to pop up a lot. There is another option.
  • WEBBIQUITY  |  TUESDAY, MAY 12, 2015
    [Google, Organic] How To Turn Video Marketing Into a Successful SEO Strategy
    Videos can raise brand awareness and appear in Google’s organic search results, so it’s smart to take advantage of that. They are now ranking in the first overall position on Google for an extremely popular search query in the tennis world. Make the title organic. Guest post by Jason Parks. Watch video }.This
  • CMO ESSENTIALS  |  MONDAY, MAY 11, 2015
    [Google, Organic] What Matters to You in a Marketing Publication? [Poll]
    Market Research & Best Practices: Our goal here has been to give you fact-based resources to inform and enhance your own marketing and customer-facing initiatives. Marketing, Sales ,and Customer Service Collaboration: 7 Free Research Reports for Shared Knowledge. Other posts of note include –. Example posts include –. Snapchat.
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Google, Organic] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    Our research found these top performers use a blend of marketing techniques and business strategies to help elevate their visibility and demonstrate their expertise in the marketplace. You’ll need to develop company profiles for LinkedIn, Google+, Facebook, and Twitter. We call them high-visibility firms. Social media presence.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Google, Organic] The Ultimate Guide to Getting a Job After You Graduate
    Plus, you can’t properly research and follow up with hundreds of job applications. 30-minute well-organized and orchestrated phone interview can help you achieve this goal. What’s the culture at their organization like? Google yourself. College graduation is just around the corner, which means it’s almost speech season.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Google, Organic] 7 Speakers You Won't Want to Miss at #INBOUND15
    And that transition isn't just a strategy change; it's a mindset change that requires a new way of thinking about marketing to your customers -- both inside and outside your organization. The Essential Power of Market Research". Marketers talk a lot about the importance of market research. Follow @rmmageddon. Follow @portergale.
  • FATHOM  |  FRIDAY, MAY 8, 2015
    [Google, Organic] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
    In order to maximize your return on investment (ROI) through paid advertising for your health insurance organization, it’s essential to follow the steps below: Properly align budget with open enrollment periods – both individual and Medicare health insurance have very small windows through the year when consumers can switch insurance agencies.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 7, 2015
    [Google, Organic] 30+ Ideas for Measuring Conversions on a B2B Website
    Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard  website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.
  • HINGE MARKETING  |  TUESDAY, MAY 5, 2015
    [Google, Organic] 7 B2B Website Best Practices to Enhance Your Online Presence
    The Hinge Research Institute has found that 80% of professional services buyers check out a firm’s website to evaluate them as a potential provider. It also establishes credibility, and this dimension is more essential than many organizations realize. On Google+ or LinkedIn? So, how important is it? Why is that?
  • WEBBIQUITY  |  TUESDAY, MAY 5, 2015
    [Google, Organic] The SEO Journey – How long before you start seeing results?
    These are relevant words with little competition and high organic traffic. Google in fact offers voice search options, so that people can speak out their questions. Website audit, discovery and research, keyword strategy building and general planning. Guest post by Jack Dawson. Old vs. new SEO. The right question. Month #2.
  • MARKETING ACTION  |  TUESDAY, MAY 5, 2015
    [Google, Organic] Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
    They tend to be used more by people who have a good idea of what they’re looking for, as opposed to someone doing general research. Now add the fact that there are only about seven organic listings on the first page of Google search results. It’s often even less than seven organic listings. Google’s autofill feature.
  • HINGE MARKETING  |  MONDAY, MAY 4, 2015
    [Google, Organic] SEO and Professional Services Marketing: What Every CEO Should Know
    It’s a set of tools and strategies for helping your audience find your online presence via search engines, particularly Google. Genuinely useful content, organized, indexed and promoted appropriately is the basis of a good ranking. Our research shows that over 50% of firms have ruled out buyers before speaking to them.
  • EMAGINE B2B BLOG  |  MONDAY, MAY 4, 2015
    [Google, Organic] International SEO: Tips For Creating Your Strategy
    But, when it comes to SEO, how can you effectively optimize your website in order to improve your organic visibility in other countries? Utilize Google Webmaster Tools to submit a unique xml sitemap for each site and set the country targeting preferences accordingly. are all translated to the appropriate language.
  • MARKETING ACTION  |  FRIDAY, MAY 1, 2015
    [Google, Organic] How to Perform an Onsite Audit for SEO: Part 1: Do the Research
    We believe that every activity marketers do can be optimized, and we’ve got a favorite process: research, analyze, test, improve and repeat – that’s the true formula for optimization. Begin with research, gathering information to examine if technical SEO best practices have been followed. SEO Data Research. Google Index Status.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Google, Organic] 6 Questions to Answer When Launching a B2B Content Marketing Program
    With so much content being created, B2B organizations investing in content strategies need to make sure they find a way to stand above the rest. With this in mind, here’s a series of questions that B2B organizations need to ask themselves (and answer) prior to creating a rock-solid content marketing foundation. Targeted publish date.
  • FATHOM  |  TUESDAY, APRIL 28, 2015
    [Google, Organic] Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
    Negative keywords are extremely important for blocking user search queries that are most likely irrelevant to the services your healthcare organization is providing. Research-Mode: please note, many of our healthcare clients want to show up for these types of queries. Research. Animals. Puppy. Puppies. Kitten. Kittens. Horse.
  • CMO ESSENTIALS  |  TUESDAY, APRIL 28, 2015
    [Google, Organic] The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad
    In fact, customer experience management research shows that organizations with a process to map and manage customer journeys – including implementation / use case journeys where customers engage with their own customers –enjoy a year-over-year growth in their customer win-back rate that is three times the rate of their peers.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Google, Organic] 9 Highly Reputable Resources for Compelling Marketing Stats
    Using accurate data in your original content is powerful way to communicate that you’ve done your research. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic. Your organization’s reputation is built by the information you publish online.
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Google, Organic] How Marketing Visible Expert? Brad Geddes Transformed Visibility into Success
    specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
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