• AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Google, Organic] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. within the broader transformational challenges in their organizations. B2B Marketing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Google, Organic] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. within the broader transformational challenges in their organizations. B2B Marketing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Google, Organic] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. within the broader transformational challenges in their organizations. B2B Marketing. know which half."
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Google, Organic] The 17 Best Social Media Management Tools
    As a reminder, in all posts in this series, tools are shown with the number of results returned by Google on Boolean searches for each tool name in conjunction with “review,” “tool” and other related words. Now, on to the results of my research. Google Review Count: 437. Google Review Count: 426. Sprout Social. Buffer.
  • JUNTA 42  |  SATURDAY, MARCH 25, 2017
    [Google, Organic] This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?
    In this episode, Robert and I dissect the latest native advertising research to see whether this technique is gaining ground or losing fans. We also explore some optimistic CMO research, and explain why technology and analytics will save the day. This week’s show. Recorded live on March 20, 2017; Length: 1:05:21). Get it now.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Google, Organic] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    We do know, however, that 90% of B2B decision-makers use search to research business decisions. By following a few best practices for video SEO, you’ll enjoy more visible video search results and drive more organic traffic—and qualified leads—to your video content. How Does Google Rank Videos? Similar , but not identical.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Google, Organic] The 15 Best Content Distribution and Amplification Tools
    Google Review Count: 391. Google Review Count: 228. Google Review Count: 141. Google Review Count: 377. Google Review Count: 376. automatically organizes the stories into a digital “newspaper” that can be socially shared or used on your website or in newsletters. Google Review Count: 364.
  • ACT-ON  |  THURSDAY, MARCH 23, 2017
    [Google, Organic] Mapping Your Content to the Buyer’s Journey in 15 minutes
    As for collecting this information, you can hire the project out to an agency, survey folks that have (or had) those job titles within your organization, or reach out to the people you know or who may have a connection with via LinkedIn. This content can be used by your primary personas to educate others within their organizations.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Google, Organic] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics. Make a choice.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Google, Organic] What Does a Content Marketer Do? Answered by a Content Marketer
    Researching. This means developing a strategy that fits within the budget, aligns with your organization’s business model, and targets key performance indicators (KPIs). Researching. Use platforms like Google Sheets to log fields such as draft date, publish date, title, keyword focus, content type, author, and URL.
  • CHIEFMARTECH  |  TUESDAY, MARCH 21, 2017
    [Google, Organic] 32 questions you should ask when you interview a martech leader
    Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. How will you advocate for marketing technology in the organization? What should I ask in the interview? Thanks, Bob, New York. Hi, Bob. Thanks for writing.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Google, Organic] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    The theme: leading in the Engagement Economy , which will inspire you to rethink the way your organization creates meaningful, lasting relationships with your customers to drive results that matter. This saves you hours of initial research online and discovery calls. So, don’t just take our word for it! Learning and Career Growth.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Google, Organic] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. A 2015 report found that 51% of organizations use 21 or more digital marketing solutions—a 42% increase from three years ago. Search Engine Optimization (SEO) - a strategy most companies use to drive organic (unpaid) traffic to a website.
  • WEBBIQUITY  |  THURSDAY, MARCH 16, 2017
    [Google, Organic] Six SEO Tips for UX Designers
    And homepage CTAs are one of the most important tools we have to tell Google which content is the most important. It sounds old school in a world of XML sitemaps submitted to Google and Bing, but you’ll want a hand-edited sitemap too. Guest post by Alex Berg. Image credit: Bambi Corro III. 1. Use descriptive links. SEOBook.
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Google, Organic] 21 Stats You Need to Know About Marketing Automation
    Nucleus Research. . Searches for ‘marketing automation’ are at an all time high according to Google. Google Trends. . Finding the right automation tools requires research. Let us know what you think about this marketing trend and how it’s impacting (or not impacting) your organization. How are they doing that?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 14, 2017
    [Google, Organic] Mark Cuban, the first trillionaire and chatbots on the edge
    But research shows that 70 percent of chatbots are not meeting consumer needs or brand expectations. The big brands may have to build an app in Twitter, Facebook, Google, etc. However I did come across one or two organizations I am exploring more carefully. By Mark Schaefer. This is PART TWO of my report from Austin.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Google, Organic] Mastering modern marketing technology leadership over 2 intense days
    Learn how your peers strategically organize their marketing stacks. What the most customer-centric marketing organizations of tomorrow will look like. Data that will help you make the case for social transformation within your organization. We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Google, Organic] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. Marketing Organizations Need to Adapt to Win . Why am I belaboring this point? Swift.
  • CHIEFMARTECH  |  FRIDAY, MARCH 10, 2017
    [Google, Organic] THE HACKIES: The case for a cloud-enabled business advisor
    We need to observe and measure what customers and organization staff actually do, not what their biases dictate. Source: is there a system for this at all in organizations?). At NewPath Consulting we have researched the creation of cloud-based business dashboards since 2014. Like it? Data Access is Sacrosanct. Hackies
  • WEBBIQUITY  |  THURSDAY, MARCH 9, 2017
    [Google, Organic] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers. Google Review Count: 231. Google Review Count: 217. Google Review Count: 281. 2 ) Google Forms.
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [Google, Organic] How to Overcome the Challenges of Managing a Remote Agency
    6 Tips for Resourcing a Remote Team: Do your research: Dig into the work history of the individual, ask for case studies of their previous roles, and do your due diligence checks before progressing. Check testimonials: If hiring via sites like Upwork or PPH , thoroughly research ratings, reviews, and testimonials from recent clients.
  • ACT-ON  |  WEDNESDAY, MARCH 8, 2017
    [Google, Organic] Link Building and SEO Strategies to Resurrect in 2017, Part 1
    Websites that earn valuable organic traffic from search engines are often aware of the powers of search engine optimization (SEO). Google and other search engines use hyperlinks (or links/backlinks) to determine the quality and relevance of a website; they’re akin to “popularity” votes. Are Links a Part of Your 2017 SEO Strategy?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 7, 2017
    [Google, Organic] 20+ Benchmarks for Measuring B2B SEO Performance
    According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. So what are the SEO performance metrics your B2B organization should consider? Organic search engine traffic.
  • SNAPAPP  |  TUESDAY, MARCH 7, 2017
    [Google, Organic] How to Drive PPC Ads With Interactive Quizzes and Assessments
    You’ve seen a Pay Per Click (PPC) ad before: Maybe it was a sponsored post on Facebook or a promoted search result when you Googled something. In fact, Google data shows that businesses make an average of $2 in income for every $1 spent in PPC ads through their platform. PPC Ad Basics: How it Works & Best Practices. Image source.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 7, 2017
    [Google, Organic] Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit
    The Marketing Nation Summit is no longer just for Marketo customers to learn more about Marketo, it’s become a space and time for business professionals of all shapes and sizes to completely rethink the way their organization interacts with customers to drive results that matter in the Engagement Economy. This one’s for you! Train.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 6, 2017
    [Google, Organic] Marketing and Artificial Intelligence: Make Your Job Robot-Proof
    Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”.
  • CHIEFMARTECH  |  MONDAY, MARCH 6, 2017
    [Google, Organic] THE HACKIES: 5 tips and tricks for securing your marketing technology
    It’s becoming a more pressing issue as organizations collect information. In fact, according to research from PSFK and MasterCard , 86% of people who completed a survey said “they would invest more time or energy into adopting new payment technologies if they promised greater security.” Many organizations don’t.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Google, Organic] The Beginner's Guide to Small Business Marketing Online
    According to Forbes , 80-90% of consumers research purchases online before buying. Trellis reports that over 90% of people searching online will not go past the first page of results on Google. Organic traffic (someone finding you on their own through internet search) is the most cost-efficient way to acquire new business.
  • WEBBIQUITY  |  FRIDAY, MARCH 3, 2017
    [Google, Organic] Link Building and Mobile SEO in 2017
    Ideally, you’d like your website to be right at the top of the first page of Google, especially on mobile as these searches are typically less for general research and more to meet immediate needs. In addition, Google’s algorithm continues to get “smarter” and so the way Google recognizes backlinks is changing.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Google, Organic] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    She and now runs her own consulting business advising GE, among other organizations. And that’s what I get from social networks as a sales professional, because social selling is about using these networks to do research on your buyers, to be relevant to your buyers, to build relationships with your buyers. Beth Comstock. NASCAR.
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Google, Organic] Marketing Research to Bookmark for Your Next Blog Post
    If you thought your research days were over when you graduated from high school or college, think again. Why is research so important? In fact, an analysis of over one million articles from Moz and BuzzSumo revealed that research-backed content generates more shares and more backlinks than other content types. 1) Nielsen. Data].
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Google, Organic] 9 Client Reporting Tools That Will Save Your Agency Time
    But collecting all that data each month, organizing it, creating charts, and writing up reports is draining your team's time. Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. You love data. What's worse? 1) Megalytic. 2) Databox.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 28, 2017
    [Google, Organic] Why you need 3,643 domains just like President Donald J. Trump
    Here are some of the 3,153 strange domain names owned by Donald Trump’s organization. ” And even if you leave the majority of your domain names parked, like the The Trump Organization has done, that’s OK. And don’t limit your research to only.COM top-level domains (TLD). What Donald J. Donald J. On gas?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Google, Organic] The 14 Best Personal Productivity Tools
    These tools, divided into four categories—time-tracking, online timers, personal organization and scheduling, and task automation tools—may help you get a bit more done with a bit less time and effort. Google Review Count: 355. Google Review Count: 183. Google Review Count: 170. Google Review Count: 363. Wrike.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Google, Organic] 5 Services Your Agency Shouldn't Offer in 2017
    3) Market Research: Don't Compete, Collaborate. For your dollar, it's nearly always going to be more lucrative to partner with an existing market research service than to build one of your own. There's absolutely no shame in collaborating with a pre-existing market research agency. 1) Facebook Killed the Video Ad.
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 27, 2017
    [Google, Organic] An introduction to ecommerce APIs for non-developers
    Imagine you want to automate your marketing operations, one way to do this is to research off-the-shelf products. The concept of dark launches (or soft launches) became popular thanks to Facebook and Google and defines the process of releasing software to users under controlled conditions. What makes this possible? Why APIs? Why now?
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Google, Organic] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    Technology has enabled organizations to engage their target audience through multiple channels. To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. Guest post by Anthony Bergs. Customers are the heart and soul of any business.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Google, Organic] How to Craft a Successful Content Marketing Strategy
    As part of your initial program work, you would have (hopefully) already done your keyword research and identified which core keywords you’ll be targeting in your content. You can also simply type your keyword into a Google search and see what type of content is coming up for it, noting competitor ranking. Organic traffic?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 23, 2017
    [Google, Organic] Five levers of relevance for digital authors
    This is why I emphasize keyword research to understand topics of interest to our audience. Keyword research gets you in the game, cognitive levers help you win it. For example, I recently published a blog post for my executive sponsors—people who run large digital marketing organizations. I have written a book on this topic.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Google, Organic] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    Keyword and user intent research —core components of modern SEO—are highly effective practices for defining the types of content you need to create. Analyzing user intent means typing those keywords into Google and studying the organic search results. Conducting basic keyword and user intent research is a great starting point.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Google, Organic] The 26 Best WordPress Plugins
    Google Review Count: 312. Publicize for WordPress allows you to automatically share blogs to Google+ profiles and other platforms you may use.” — Express Writers. Google Review Count: 245. Google Review Count: 243. Google Review Count: 195. Google Review Count: 192. Google Review Count: 179.
  • BUZZSUMO  |  TUESDAY, FEBRUARY 21, 2017
    [Google, Organic] The ‘Less Is More’ Content Strategy
    The strategy involves: Original content from research to case studies. Researching and creating high quality content once a month can take a lot more time than writing say three short blog posts a week. Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Average Shares.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Google, Organic] The 21 Best Content Curation Tools
    The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Google Review Count: 350. Google Review Count: 346. Google Review Count: 342. Google Review Count: 323. Google Review Count: 289.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Google, Organic] The 17 Best Project Management Tools
    Google Review Count: 317. For large organizations, JIRA is a very effective project management tool.” — AppStorm. Google Review Count: 267. A tool to organize projects, internal communications, and client work in one place. Google Review Count: 264. Google Review Count: 245. Google Review Count: 231.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Google, Organic] Apply Yourself: 28 Marketing Awards Worth Going For
    The American Marketing Association (AMA) is a fairly sizeable organization. The Valley Forge Tourism & Convention Board is a private, nonprofit membership sales and marketing organization that actively supports the the Valley Forge area and Montgomery County, Pa., That’s the Merriam-Webster definition of the word “award.” This U.K.-based
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Google, Organic] The 29 Best Social Media Monitoring Tools
    Google Review Count: 345. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Google Review Count: 298. Google Review Count: 290. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Google, Organic] The 28 Best Web Design Tools
    The core of any organization’s online presence is its website. Google Review Count: 354. Google Review Count: 344. 3) Google Fonts. Google Review Count: 330. Google offers an extensive collection of open source fonts you can explore, sort, and test for use in more than 135 languages. Pricing: free.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Google, Organic] 18 Productivity-Boosting Bots for Marketers
    Here's what we have, organized alphabetically, following some helpful information about how this all works. Meet GrowthBot, your personal sales and marketing research assistant. If it's not clear by now, allow us to be the first ones to tell you: Artificial Intelligence [AI] is here to stay. A Bit About Bots. What Bots Do. Slack.
  • JUNTA 42  |  SATURDAY, FEBRUARY 4, 2017
    [Google, Organic] This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook
    We also discuss potential revenue models Medium might pursue, and talk about why it seems like digital advertising is shrinking for all publishers… except for Google and Facebook. The post This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook appeared first on Content Marketing Institute.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Google, Organic] The 24 Best Email Marketing Tools
    According to recent research from Radicati Group , worldwide email volume will reach 207 billion messages this year—more than half of those for business. Google Review Count: 446. Google Review Count: 349. Google Review Count: 332. Google Review Count: 285. Google Review Count: 270. 1) AWeber. Siasat.
  • KAPOST  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google, Organic] Content Operations: A Focus on Maturing Capabilities
    Content operations is still an immature function as a formal department within a B2B organization. This function is built on the foundation of a documented strategy—which research shows isn’t the norm for a majority of B2B organizations. I know many marketing organizations in similar situations. For example: Alignment.
  • KAPOST  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google, Organic] Content Operations: A Focus on Maturing Capabilities
    Content operations is still an immature function as a formal department within a B2B organization. This function is built on the foundation of a documented strategy—which research shows isn’t the norm for a majority of B2B organizations. I know many marketing organizations in similar situations. For example: Alignment.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 31, 2017
    [Google, Organic] 8 Essential Resources for Competitive Analysis in B2B Online Marketing
    SEMRush is a software platform that provides insight into organic and paid search keywords, link building, and display advertising. While SEMRush provides insight into almost every aspect of competitive analysis outlined above, the critical aspects I apply are in association to keyword research and discovery. Google Search Tools.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Google, Organic] The 29 Best Web Analytics Tools
    1) Google Analytics. Google Review Count: 600. By far the most popular free web analytics tool, Google Analytics is used on more than half of the top one million websites. Google Review Count: 353. Google Review Count: 295. Google Review Count: 292. Google Review Count: 290. Pricing: free.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2017
    [Google, Organic] A Brief History of Productivity: How Getting Stuff Done Became an Industry
    If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. Microsoft, founded in 1975 , was one of the first to offer them, with a suite of programs released in the late 1990s to help people stay organized, and integrate their to-do lists with an increasingly online presence. Pre-1800s.
  • PUREB2B  |  MONDAY, JANUARY 30, 2017
    [Google, Organic] You Need to Define an Effective Criteria for Lead Scoring
    Your criteria should cover the measurable gains for individuals or organizations as they stand to benefit from your products or services, whether it be in the form of decreased costs or increased efficiency in their processes. At a bare minimum, you should be using Google Analytics for simple tracking. Criteria Setting. Authority.
  • CONTENTLY  |  THURSDAY, JANUARY 26, 2017
    [Google, Organic] 3 Ways Google Can Have More Credible Search Rankings
    Ask Google, however, and the answer is not so clear. We search Google for everything from cheap concert tickets to long-lost relatives. This reveal prompted many to ask: Should Google really give uncontested legitimacy to Holocaust deniers? Google first refused requests then as well, only to later amend its algorithm.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2017
    [Google, Organic] 4 Smart Ways to Keep Up With Google in 2017
    Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common? png">.
  • ENGAGIO  |  WEDNESDAY, JANUARY 25, 2017
    [Google, Organic] From Idea to Execution: 5 ABM Tactics to Implement Today
    This can include any behavioral data that indicates the right activity, including: Topics people at this company are researching on 3rd party sites. Though not an exhaustive list, consider partnering with organizations that provide predictive analytics solutions, including: 6sense. How do you actually execute an effective ABM program?
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Google, Organic] TOPO Summit, Craig Rosenberg and Account Based Everything
    As a by-product, account-based alignment extends across the entire organization, including finance, product development, engineering, and the executive team. Google AdWords, marketing automation, etc.) There’s an organization-wide commitment to mobilize efforts against a key set of target accounts. What did I take away?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Google, Organic] 30 SEO Best Practices for B2B Organizations in 2017
    By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Take a Topical Approach to Keyword Research. Increase Accuracy in Google Analytics.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 24, 2017
    [Google, Organic] Why a Negative B2B Customer Review Can Be an Opportunity for Growth
    Whether on Yelp, Google, Facebook, or another social media platform, many businesses—especially B2Bs—have learned to fear the negative online review. Get in contact with the individual in your organization who can resolve the client’s concerns and get their permission to share their information. That’s a lot of pressure.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 24, 2017
    [Google, Organic] 4 Secret Weapons for Sales Enablement
    Author: Chris Gillespie There are nearly 17 million Google search results for “ marketing and sales alignment ”–too many in my mind, given that they all sound pretty much the same. Prospects want certainty, and a confident salesperson with access to a lengthy list of well-organized and credible statistics is exponentially more effective.
  • KAPOST  |  TUESDAY, JANUARY 24, 2017
    [Google, Organic] Hack Your Content Plan: Here’s How to Document Your Content Marketing Strategy
    Times of change for organizations are times of celebration. As your company begins to expand, so will your content marketing team—as your organization evolves, so will your need for more editors, storytellers, consultants, and freelancers. You can simply store this information in Google Docs. But growth is a double-edged sword.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Google, Organic] Where Do Bots Come From? A Brief History
    So many of the bots with which we’re most familiar today, like Siri and Google Assistant, are artificially intelligent enough to answer questions like a human being would. That wasn’t helped by the 1966 ALPAC report , which was rife with skepticism about machine learning and pushed for a virtual end to all government funding to AI research.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Google, Organic] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    According to research from Google B2B buyers have increased the amount of mobile research they do by 91% year over year throughout the B2B purchase path. They now do more research , reading, and work on their phones -- and spend time on the Facebook app/Instagram/Messenger. Right now, this is the case with Facebook.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Google, Organic] The 26 Best All-in-One SEO Tool Suites
    One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO. Google Review Count: 330. Google Review Count: 302.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Google, Organic] MarTech: Top 100 Influencers and Brands
    Adoption among enterprise-class organizations is high, but market penetration among all businesses remains low. Winners will be decided by how well we integrate martech across our organizations and use it to deliver results that stand the test of time.” WHAT ARE THE INFLUENCERS SAYING? You have to keep it interesting and unique!”
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Google, Organic] 12 Questions You Need to Ask Before Hiring an SEO Company
    Accordingly, a modern keyword strategy needs user intent research, content marketing experience, and a working knowledge of Google’s ranking priorities. In the best-case scenario, your partner grows organic traffic to your site, improves your search rankings, and helps you generate more leads and sales. What tools do you use?
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Google, Organic] 5 Insane Advantages of an Inbound Website Redesign
    Your inbound marketing strategy should be the driving force for your website — and should dictate your website’s organization and user pathways. This means that your buyers are already researching and deciding on solutions long before a sales call. Let me ask: What are some of the biggest problems you're having with your website?
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Google, Organic] 11 Free Sales Tools to Pump Up Your Pipeline
    And even if you’re part of a larger sales organization, you may not always be able to get budget to try new tools. Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. We all do, really. Streak. LeadIQ. Hunter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Google, Organic] Content shock re-visited, the content marketing myths and realities
    It was the most-researched post I had ever delivered to the publication and it took many hours of work. Or maybe I’ll have to pay for a support team to help me with the research and writing if I want to keep up. Illustration marked safe for re-use by Google search. By Mark Schaefer. Content Shock is certainly here to stay.
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [Google, Organic] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    Interestingly enough, we are now beginning to use SEO tools to help us fine-tune and improve our ROI from organic search. While this may seem backwards, it makes sense we are now focused on optimizing our organic search channel. What true user intent is begins as a prediction during the keyword research phase. Now what?
  • SNAPAPP  |  FRIDAY, JANUARY 13, 2017
    [Google, Organic] How to Create a Content Promotion Plan in 3 Steps
    If you can’t interview your customers, then research those 10 buyers online. Google their names and see what comes up. Are they a part of any groups or organizations there? So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It’s like a car without an engine. Step 2.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Google, Organic] How to Create a Content Promotion Plan in 3 Steps
    If you can’t interview your customers, then research those 10 buyers online. Google their names and see what comes up. Are they a part of any groups or organizations there? So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It’s like a car without an engine. Step 2.
  • FATHOM  |  THURSDAY, JANUARY 12, 2017
    [Google, Organic] [Webinar Recap] How OhioHealth Navigates Google’s Paid Search Ecosystem
    On December 8 th , 2016, Google, OhioHealth, and Fathom healthcare and paid search experts got together in our webinar How OhioHealth Navigates Google’s Paid Search Ecosystem to discuss the unique challenges health systems face and lay out actionable strategies for overcoming them. Google AdWords policies specific to health systems.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 11, 2017
    [Google, Organic] How Content & SEO Marketers Can Help Each Other Be Successful
    Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. There has been overlap in responsibility and function between the two roles within the last few years as a result of Google’s growing emphasis on content quality for ranking rewards.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Google, Organic] The 15 Best Special-Purpose SEO Tools
    Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 1) Google Search Console. Google Review Count: 600. Google Review Count: 290. 2) MozBar.
  • ACT-ON  |  THURSDAY, JANUARY 5, 2017
    [Google, Organic] Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)
    But there are also risks – some grave – that marketers should consider and raise up for discussion during conversations with executive and engineering teams as organizations consider adopting or rolling out of some new IoT gizmo or gadget. Heck, we at Act-On recently wrote about the possibilities, here and here. presidential election.
  • FATHOM  |  WEDNESDAY, JANUARY 4, 2017
    [Google, Organic] Sweeten Your Content With Search Intent Insights From Google
    Intuition and any existing audience research are both good places to start. Moreover, you can mix-in with Google, who has been working hard to understand the intent behind keywords that users search for. Today, Google and its competitors are a lot smarter. Google Answer Boxes. But how exactly do you go about doing this?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Google, Organic] 4 Actionable Insights from Google Search Console Search Analytics Reports
    According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Keyword Theme Visibility.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Google, Organic] 4 Actionable Insights from Google Search Console Search Analytics Reports
    According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Keyword Theme Visibility.
  • WEBBIQUITY  |  TUESDAY, JANUARY 3, 2017
    [Google, Organic] The Six Best Screen Capture Tools
    Google Review Count: 222. Google Review Count: 210. Google Review Count: 210. Google Review Count: 169. Google Review Count: 164. Works in Google Chrome, Firefox, and Safari. Google Review Count: 130. 4: The 14 Best Content Planning and Research Tools. #5: Pricing: free. 2 ) LICEcap.
  • KAPOST  |  THURSDAY, DECEMBER 29, 2016
    [Google, Organic] 10 Trends for B2B Marketing in 2017
    One thing is clear, technology continues to influence the way shoppers research and buy, and the B2B world is no exception. In 2017, digital marketing in the B2B space is the standard for any organization looking to actually connect with and influence customers at each step of the buyer journey. All of the above? Is it easy to locate?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2016
    [Google, Organic] How Psychological Safety Creates the Best Teams
    Under the belief that the composition of a group influences the quality of its work, Google has spent years hunting for the key to what makes teams truly great. Over the past five years, Google has been engaged in an extensive undertaking to engineer the most productive groups possible. Project Aristotle. Early Education as a Model.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Google, Organic] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Google, Organic] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.
  • CHIEFMARTECH  |  TUESDAY, DECEMBER 27, 2016
    [Google, Organic] 5 Disruptions to Marketing, Part 5: Artificial Intelligence
    While each of these terms has a slightly different meaning, (a) there’s tremendous overlap between them and (b) even the leading researchers in these disciplines argue over their boundaries. ” (The AI effect is an amusing observation by researchers that “AI is whatever hasn’t been done yet” in their field.).
  • JUNTA 42  |  SATURDAY, DECEMBER 24, 2016
    [Google, Organic] This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
    In other news, we discuss why your body of work matters, why some research is really bad, and how sponsored content can pay off for a business. 1: The Washington Post has unveiled a web browser extension (for Google Chrome and Firefox) that inserts some factual context into claims like the ones Donald Trump has been making on Twitter.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Google, Organic] What Is Content Marketing Development?
    Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. According to Content Marketing Institute , content marketing strategy is defined as “drawing and developing the larger story that an organization tells. [It
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Google, Organic] What Is Content Marketing Development?
    Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. According to Content Marketing Institute , content marketing strategy is defined as “drawing and developing the larger story that an organization tells. [It
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Google, Organic] Blogging for SEO: How to Write Blogs that Rank on Page One
    Did you know that the search result in #1 position on Google gets 33% of search traffic ? Google handles over 40,000 search queries a second. Google Trends can also give you a feel for what keywords are popular at any given time. Many keyword research tools give you the monthly volume for any given keyword. Bottom Line.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Google, Organic] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    They have topics about how to use influencer research in the best ways possible and what some of the best tools are for influencer marketing. Recommended reading: How to Calculate Lead Value: How Much is a Lead Worth to Your Organization? #48. Recommended reading: How To Track Social Ads In Google Analytics [VIDEO]. #68. Over 2.5
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Google, Organic] KoMarketing Top B2B Marketing Blog Posts From 2016
    While it’s great to see many of our articles from previous years continue to perform well, we continued to capitalize on experience, research, and analysis to create impactful content marketing assets throughout the year. 8 Key Google Changes B2B Marketers Need To Know In The New Year. Curated posts also do quite well.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Google, Organic] KoMarketing Top B2B Marketing Blog Posts From 2016
    While it’s great to see many of our articles from previous years continue to perform well, we continued to capitalize on experience, research, and analysis to create impactful content marketing assets throughout the year. 8 Key Google Changes B2B Marketers Need To Know In The New Year. Curated posts also do quite well.
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Google, Organic] The 20 Best SEO Rank Tracker Tools
    But two of the most basic are website visits from organic search and target keyword rank. Web analytics tools like Google Analytics or Clicky are great for the former. Google Review Count: 217. Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions. 1) SerpBook.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Google, Organic] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Marketing automation. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 14, 2016
    [Google, Organic] 7 and a Half Quotes That Aren’t Supposed to be About Marketing
    Back up your catchy hook with valuable information and insight: tools, how-to articles, industry research, advice, and more. If you don’t feel “white hot” about your current company but can’t make a change right now, look for one aspect of what your organization does that you can feel good about. Source: [link]. Live long and prosper.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Google, Organic] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    The increased competition means understanding how your prospective buyers research and buy is even more critical. How to Get Found in 2016 (or, Why Google Is Now Ask Jeeves). Back in 2006, Google helped buyers find the answers to their questions by serving up links to relevant information. 2016 marks HubSpot’s 10th anniversary.
  • INFER  |  TUESDAY, DECEMBER 13, 2016
    [Google, Organic] When AI and Analytics Drive Business Disruption vs. Hype
    Think of the amazing intelligence behind Google Photos, which uses facial recognition technology to organize your images for you, as well as the highly accurate music recommendations that you get from Pandora based on your likes and dislikes. We see similar examples in major league baseball (remember Moneyball ?)
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