• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Google, Organic] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. within the broader transformational challenges in their organizations. B2B Marketing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Google, Organic] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. within the broader transformational challenges in their organizations. B2B Marketing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Google, Organic] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. within the broader transformational challenges in their organizations. B2B Marketing. know which half."
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Google, Organic] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    Technology has enabled organizations to engage their target audience through multiple channels. To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. Guest post by Anthony Bergs. Customers are the heart and soul of any business.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Google, Organic] How to Craft a Successful Content Marketing Strategy
    As part of your initial program work, you would have (hopefully) already done your keyword research and identified which core keywords you’ll be targeting in your content.  You can also simply type your keyword into a Google search and see what type of content is coming up for it, noting competitor ranking. Organic traffic? 
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 23, 2017
    [Google, Organic] Five levers of relevance for digital authors
    This is why I emphasize keyword research to understand topics of interest to our audience. Keyword research gets you in the game, cognitive levers help you win it. But if you find your topic pages are showing up in Google ‘s index for a lot of keywords, that is a signal that you need to break them up into smaller chunks.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Google, Organic] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    Keyword and user intent research —core components of modern SEO—are highly effective practices for defining the types of content you need to create. Analyzing user intent means typing those keywords into Google and studying the organic search results. Conducting basic keyword and user intent research is a great starting point.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Google, Organic] The 26 Best WordPress Plugins
    Google Review Count:  312. Publicize for WordPress allows you to automatically share blogs to Google+ profiles and other platforms you may use.” — Express Writers. Google Review Count:  245. Google Review Count:  243. Google Review Count:  195. Google Review Count:  192. Google Review Count:  179.
  • BUZZSUMO  |  TUESDAY, FEBRUARY 21, 2017
    [Google, Organic] The ‘Less Is More’ Content Strategy
    The strategy involves: Original content from research to case studies. Researching and creating high quality content once a month can take a lot more time than writing say three short blog posts a week. Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Average Shares.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Google, Organic] The 21 Best Content Curation Tools
    The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Google Review Count:  350. Google Review Count:  346. Google Review Count:  342. Google Review Count:  323. Google Review Count:  289.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Google, Organic] The 17 Best Project Management Tools
    Google Review Count:  317. For large organizations, JIRA is a very effective project management tool.” — AppStorm. Google Review Count:  267. tool to organize projects, internal communications, and client work in one place. Google Review Count:  264. Google Review Count:  245. Google Review Count:  231.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Google, Organic] Apply Yourself: 28 Marketing Awards Worth Going For
    The American Marketing Association (AMA) is a fairly sizeable organization. The Valley Forge Tourism & Convention Board is a private, nonprofit membership sales and marketing organization that actively supports the the Valley Forge area and Montgomery County, Pa., as a convention site and leisure visitor destination," reads AVA's website.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Google, Organic] The 29 Best Social Media Monitoring Tools
    Google Review Count:  345. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Google Review Count:  298. Google Review Count:  290. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Google, Organic] The 28 Best Web Design Tools
    The core of any organization’s online presence is its website. Google Review Count:  354. Google Review Count:  344. Showcase reviews: Likeable Media. 3) Google Fonts. Google Review Count:  330. Little-known fact: Google has a directory of 600 free fonts ready for you to download and use.” Wrike.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Google, Organic] 18 Productivity-Boosting Bots for Marketers
    Here's what we have, organized alphabetically, following some helpful information about how this all works. A Bit About Bots. Meet GrowthBot, your personal sales and marketing research assistant. If it's not clear by now, allow us to be the first ones to tell you: Artificial Intelligence [AI] is here to stay. Slack. Free | Slack.
  • JUNTA 42  |  SATURDAY, FEBRUARY 4, 2017
    [Google, Organic] This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook
    We also discuss potential revenue models Medium might pursue, and talk about why it seems like digital advertising is shrinking for all publishers… except for Google and Facebook. Our The post This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook appeared first on Content Marketing Institute.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Google, Organic] The 24 Best Email Marketing Tools
    According to recent research from Radicati Group , worldwide email volume will reach 207 billion messages this year—more than half of those for business. Google Review Count:  446. Google Review Count:  349. Google Review Count:  332. Google Review Count:  285. Google Review Count:  270. Pricing:  free.
  • KAPOST  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google, Organic] Content Operations: A Focus on Maturing Capabilities
    Content operations is still an immature function as a formal department within a B2B organization. This function is built on the foundation of a documented strategy—which research shows isn’t the norm for a majority of B2B organizations. know many marketing organizations in similar situations. For example: Alignment.
  • KAPOST  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google, Organic] Content Operations: A Focus on Maturing Capabilities
    Content operations is still an immature function as a formal department within a B2B organization. This function is built on the foundation of a documented strategy—which research shows isn’t the norm for a majority of B2B organizations. know many marketing organizations in similar situations. For example: Alignment.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 31, 2017
    [Google, Organic] 8 Essential Resources for Competitive Analysis in B2B Online Marketing
    SEMRush is a software platform that provides insight into organic and paid search keywords, link building, and display advertising. While SEMRush provides insight into almost every aspect of competitive analysis outlined above, the critical aspects I apply are in association to keyword research and discovery. Google Search Tools.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Google, Organic] The 29 Best Web Analytics Tools
    These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results,  social media metrics, conversion optimization, and more. 1) Google Analytics. Google Review Count:  600. Google Review Count:  353.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2017
    [Google, Organic] A Brief History of Productivity: How Getting Stuff Done Became an Industry
    Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. In addition to Microsoft, Google is credited as becoming a leader in this space. Google: $159,948,000,000.
  • PUREB2B  |  MONDAY, JANUARY 30, 2017
    [Google, Organic] You Need to Define an Effective Criteria for Lead Scoring
    Your criteria should cover the measurable gains for individuals or organizations as they stand to benefit from your products or services, whether it be in the form of decreased costs or increased efficiency in their processes. At a bare minimum, you should be using Google Analytics for simple tracking. Criteria Setting. Authority.
  • CONTENTLY  |  THURSDAY, JANUARY 26, 2017
    [Google, Organic] 3 Ways Google Can Have More Credible Search Rankings
    Ask Google, however, and the answer is not so clear. We search Google for everything from cheap concert tickets to long-lost relatives. reporter found that the top organic search result for the query “Did the Holocaust happen” was not an authoritative website providing historical details, but the neo-Nazi site Stormfront instead.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2017
    [Google, Organic] 4 Smart Ways to Keep Up With Google in 2017
    Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common? png">.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Google, Organic] TOPO Summit, Craig Rosenberg and Account Based Everything
    As a by-product, account-based alignment extends across the entire organization, including finance, product development, engineering, and the executive team. Google AdWords, marketing automation, etc.) There’s an organization-wide commitment to mobilize efforts against a key set of target accounts. What did I take away?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Google, Organic] 30 SEO Best Practices for B2B Organizations in 2017
    By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Take a Topical Approach to Keyword Research. Increase Accuracy in Google Analytics.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 24, 2017
    [Google, Organic] Why a Negative B2B Customer Review Can Be an Opportunity for Growth
    Whether on Yelp, Google, Facebook, or another social media platform, many businesses—especially B2Bs—have learned to fear the negative online review. Get in contact with the individual in your organization who can resolve the client’s concerns and get their permission to share their information. That’s a lot of pressure.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 24, 2017
    [Google, Organic] 4 Secret Weapons for Sales Enablement
    Author: Chris Gillespie There are nearly 17 million Google search results for “ marketing and sales alignment ”–too many in my mind, given that they all sound pretty much the same. Prospects want certainty, and a confident salesperson with access to a lengthy list of well-organized and credible statistics is exponentially more effective.
  • KAPOST  |  TUESDAY, JANUARY 24, 2017
    [Google, Organic] Hack Your Content Plan: Here’s How to Document Your Content Marketing Strategy
    Times of change for organizations are times of celebration. As your company begins to expand, so will your content marketing team—as your organization evolves, so will your need for more editors, storytellers, consultants, and freelancers. You can simply store this information in Google Docs. But growth is a double-edged sword.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Google, Organic] Where Do Bots Come From? A Brief History
    Only five years later, the 1956 Dartmouth Summer Research Project on Artificial Intelligence was run by mathematics professor John McCarthy -- who is said to have invented the term “artificial intelligence” -- which led to AI becoming a research discipline at the university. Google had already been out and Yahoo! The 1950s.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Google, Organic] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    According to research from Google B2B buyers have increased the amount of mobile research they do by 91% year over year throughout the B2B purchase path. They now do more research , reading, and work on their phones -- and spend time on the Facebook app/Instagram/Messenger. Right now, this is the case with Facebook.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Google, Organic] The 26 Best All-in-One SEO Tool Suites
    One is to assemble a collection of best of breed tools; previous posts here have covered  tools for  competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools  for functions like technical SEO, link research, and video SEO. Google Review Count:  330. Google Review Count:  306.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Google, Organic] MarTech: Top 100 Influencers and Brands
    Adoption among enterprise-class organizations is high, but market penetration among all businesses remains low. Winners will be decided by how well we integrate martech across our organizations and use it to deliver results that stand the test of time.” WHAT ARE THE INFLUENCERS SAYING? You have to keep it interesting and unique!”
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Google, Organic] 12 Questions You Need to Ask Before Hiring an SEO Company
    Accordingly, a modern keyword strategy needs user intent research, content marketing experience, and a working knowledge of Google’s ranking priorities. In the best-case scenario, your partner grows organic traffic to your site, improves your search rankings, and helps you generate more leads and sales. What tools do you use?
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Google, Organic] 5 Insane Advantages of an Inbound Website Redesign
    Your inbound marketing strategy should be the driving force for your website — and should dictate your website’s organization and user pathways. This means that your buyers are already researching and deciding on solutions long before a sales call. Let me ask: What are some of the biggest problems you're having with your website?
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Google, Organic] 11 Free Sales Tools to Pump Up Your Pipeline
    And even if you’re part of a larger sales organization, you may not always be able to get budget to try new tools. Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. We all do, really. Streak. LeadIQ. Hunter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Google, Organic] Content shock re-visited, the content marketing myths and realities
    It was the most-researched post I had ever delivered to the publication and it took many hours of work. I’m not giving up, at least for now. Or maybe I’ll have to pay for a support team to help me with the research and writing if I want to keep up. Illustration marked safe for re-use by Google search. Content Shock.
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [Google, Organic] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    Interestingly enough, we are now beginning to use SEO tools to help us fine-tune and improve our ROI from organic search. While this may seem backwards, it makes sense we are now focused on optimizing our organic search channel. What true user intent is begins as a prediction during the keyword research phase. Now what?
  • SNAPAPP  |  FRIDAY, JANUARY 13, 2017
    [Google, Organic] How to Create a Content Promotion Plan in 3 Steps
    If you can’t interview your customers, then research those 10 buyers online. Google their names and see what comes up. Are they a part of any groups or organizations there? So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It’s like a car without an engine. Step 2.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Google, Organic] How to Create a Content Promotion Plan in 3 Steps
    If you can’t interview your customers, then research those 10 buyers online. Google their names and see what comes up. Are they a part of any groups or organizations there? So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It’s like a car without an engine. Step 2.
  • FATHOM  |  THURSDAY, JANUARY 12, 2017
    [Google, Organic] [Webinar Recap] How OhioHealth Navigates Google’s Paid Search Ecosystem
    On December 8 th , 2016, Google, OhioHealth, and Fathom healthcare and paid search experts got together in our webinar How OhioHealth Navigates Google’s Paid Search Ecosystem to discuss the unique challenges health systems face and lay out actionable strategies for overcoming them. Google AdWords policies specific to health systems.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 11, 2017
    [Google, Organic] How Content & SEO Marketers Can Help Each Other Be Successful
    Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. There has been overlap in responsibility and function between the two roles within the last few years as a result of Google’s growing emphasis on content quality for ranking rewards.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Google, Organic] The 15 Best Special-Purpose SEO Tools
    Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Google Review Count:  600. Google Review Count:  290. Google Review Count:  282. HubSpot.
  • ACT-ON  |  THURSDAY, JANUARY 5, 2017
    [Google, Organic] Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)
    But there are also risks – some grave – that marketers should consider and raise up for discussion during conversations with executive and engineering teams as organizations consider adopting or rolling out of some new IoT gizmo or gadget. Heck, we at Act-On recently wrote about the possibilities, here and here. presidential election.
  • FATHOM  |  WEDNESDAY, JANUARY 4, 2017
    [Google, Organic] Sweeten Your Content With Search Intent Insights From Google
    Intuition and any existing audience research are both good places to start. Moreover, you can mix-in with Google, who has been working hard to understand the intent behind keywords that users search for. Today, Google and its competitors are a lot smarter. Google Answer Boxes. But how exactly do you go about doing this?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Google, Organic] 4 Actionable Insights from Google Search Console Search Analytics Reports
    According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Keyword Theme Visibility.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Google, Organic] 4 Actionable Insights from Google Search Console Search Analytics Reports
    According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Keyword Theme Visibility.
  • WEBBIQUITY  |  TUESDAY, JANUARY 3, 2017
    [Google, Organic] The Six Best Screen Capture Tools
    Google Review Count:  222. Google Review Count:  210. Google Review Count:  210. Google Review Count:  169. Google Review Count:  164. Works in Google Chrome, Firefox, and Safari. Google Review Count:  130. Content is the basis of a web presence optimization strategy. Pricing:  free. Pricing:  free.
  • KAPOST  |  THURSDAY, DECEMBER 29, 2016
    [Google, Organic] 10 Trends for B2B Marketing in 2017
    One thing is clear, technology continues to influence the way shoppers research and buy, and the B2B world is no exception. In 2017, digital marketing in the B2B space is the standard for any organization looking to actually connect with and influence customers at each step of the buyer journey. All of the above? Is it easy to locate?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2016
    [Google, Organic] How Psychological Safety Creates the Best Teams
    Under the belief that the composition of a group influences the quality of its work, Google has spent years hunting for the key to what makes teams truly great. Over the past five years, Google has been engaged in an extensive undertaking to engineer the most productive groups possible. Project Aristotle. Early Education as a Model.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Google, Organic] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Google, Organic] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.
  • CHIEFMARTECH  |  TUESDAY, DECEMBER 27, 2016
    [Google, Organic] 5 Disruptions to Marketing, Part 5: Artificial Intelligence
    While each of these terms has a slightly different meaning, (a) there’s tremendous overlap between them and (b) even the leading researchers in these disciplines argue over their boundaries. ” (The AI effect is an amusing observation by researchers that “AI is whatever hasn’t been done yet” in their field.).
  • JUNTA 42  |  SATURDAY, DECEMBER 24, 2016
    [Google, Organic] This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
    In other news, we discuss why your body of work matters, why some research is really bad, and how sponsored content can pay off for a business. While the advice the report provides is solid – if a little bland – Robert refutes the conclusions drawn in the research about how much progress is actually being made toward maturity.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Google, Organic] What Is Content Marketing Development?
    Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. Organic search visibility: What keywords rank for the blog? Top landing pages: Which blog posts in particular drive the highest traffic (organic and total)?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Google, Organic] What Is Content Marketing Development?
    Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. Organic search visibility: What keywords rank for the blog? Top landing pages: Which blog posts in particular drive the highest traffic (organic and total)?
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Google, Organic] Blogging for SEO: How to Write Blogs that Rank on Page One
    Did you know that the search result in #1 position on Google gets 33% of search traffic ? Google handles over 40,000 search queries a second. Google Trends can also give you a feel for what keywords are popular at any given time. Many keyword research tools give you the monthly volume for any given keyword. Bottom Line.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Google, Organic] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    They have topics about how to use influencer research in the best ways possible and what some of the best tools are for influencer marketing. Recommended reading: How to Calculate Lead Value: How Much is a Lead Worth to Your Organization? #48. Recommended reading: How To Track Social Ads In Google Analytics [VIDEO]. #68. Over 2.5
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Google, Organic] KoMarketing Top B2B Marketing Blog Posts From 2016
    While it’s great to see many of our articles from previous years continue to perform well, we continued to capitalize on experience, research, and analysis to create impactful content marketing assets throughout the year. We are more invested than ever in helping B2B organizations with global online marketing initiatives.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Google, Organic] KoMarketing Top B2B Marketing Blog Posts From 2016
    While it’s great to see many of our articles from previous years continue to perform well, we continued to capitalize on experience, research, and analysis to create impactful content marketing assets throughout the year. We are more invested than ever in helping B2B organizations with global online marketing initiatives.
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Google, Organic] The 20 Best SEO Rank Tracker Tools
    But two of the most basic are website visits from organic search and target keyword rank. Web analytics tools like Google Analytics or Clicky are great for the former. Google Review Count:  217. Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions. 11) SERPLAB.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Google, Organic] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Marketing automation. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 14, 2016
    [Google, Organic] 7 and a Half Quotes That Aren’t Supposed to be About Marketing
    Back up your catchy hook with valuable information and insight: tools, how-to articles, industry research, advice, and more. If you don’t feel “white hot” about your current company but can’t make a change right now, look for one aspect of what your organization does that you can feel good about. Source: [link]. Live long and prosper.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Google, Organic] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    The increased competition means understanding how your prospective buyers research and buy is even more critical. I’ve spent the last year studying the changes in prospect behavior, and I’ve come to the conclusion that we’re looking at another revolution -- which heralds the second act of inbound marketing. Fast forward to today. Just ask.
  • INFER  |  TUESDAY, DECEMBER 13, 2016
    [Google, Organic] When AI and Analytics Drive Business Disruption vs. Hype
    Think of the amazing intelligence behind Google Photos, which uses facial recognition technology to organize your images for you, as well as the highly accurate music recommendations that you get from Pandora based on your likes and dislikes. We see similar examples in major league baseball (remember Moneyball ?)
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Google, Organic] 10 Trends That Defined Digital Marketing in 2016
    For marketers, social search is exciting because it allows for brand content to be discovered organically. However, increased organic traffic is just one benefit of enhanced social search functionality. Social search is also an effective research and targeting tool. Increased Social Search Functionality. Real-Time Marketing.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Google, Organic] 28 of the Best Chrome Extensions for SEO, Productivity & More
    Enter Google Chrome browser extensions. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. 28 of the Most Useful Google Chrome Extensions for Marketers. Evernote is a note-taking and organization app that can be shared across teams for content collaboration.
  • FATHOM  |  TUESDAY, DECEMBER 6, 2016
    [Google, Organic] How to Set Your 2017 SEO Strategy: The Essentials
    While Google’s algorithm updates are never-ending and often mysterious, there are some notable trends in SEO that you’ll want to take advantage of come 2017: User Experience Will Continue to Grow in Importance – Both On-Site & Off-Site. Ever since Google’s Panda Update, SEO and content have become inseparable. On-Site. Off-Site.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Google, Organic] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    With the Amazon Echo and Google Home, along with Siri and Google Now, it’s fast becoming a voice-driven world. Figuring out what people are talking about using Google Trends is a better way to do real-time marketing. Episode 64 of the #FIR podcast is up. https://traffic.libsyn.com/fir/forimmed-64.mp3. We’ll bring you up to date.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Google, Organic] 25 Content Marketing Stats to Guide Your 2017 Strategy
    And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. As a result, more and more teams are looking for more organic ways to expand the reach of their content. 9. Content Marketing Stats for 2017. 1. Orbit Media Studios.
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Google, Organic] Social media strategy leaders: Lisa Marcyes
    Describe your role/your team’s role within your organization. Have a presence on all major social channels both organically, and paid. It took several months of research, but it turned out to be such a huge success! 3. What is the unique role social media plays in the customer journey with your organization?  . Events.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2016
    [Google, Organic] Animal Influencers: The Stories Behind 11 Famous Pets on Instagram
    These pampered pets (and their owners/handlers/entourages) enjoy a level of social media fame usually reserved for well, human celebrities, and bring in real revenue through their high-profile partnerships with brands like Zappos, Mercedes-Benz , Purina, and even Google. Our research has shown that a large number of SUV owners have pets.".
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google, Organic] Why Business Development Begins with Your B2B Website
    More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business. But our research into professional services firms shows that the way companies find their providers is undergoing a dramatic shift. The lead-generating B2B website is a complex organism.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google, Organic] Why Business Development Begins with Your B2B Website
    More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business. But our research into professional services firms shows that the way companies find their providers is undergoing a dramatic shift. The lead-generating B2B website is a complex organism.
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Google, Organic] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    once wrote everything down, but now I use Google Keep. Additionally, blocking out time for research fuels sharper decision-making but isn’t always easy to implement. The level of self-sufficiency at venture-backed startups is high, and at organically funded, or self-funded, startups it’s even higher. Here’s what he had to say.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Google, Organic] How to Validate Your Blog Post Topics: A 3-Step Process
    Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used. Imagine you own a business that films and produces yoga routines for at-home practice.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 28, 2016
    [Google, Organic] For Holiday Mobile Marketing Success, Think Year-Round
    Gift givers turn to Google to search for the perfect item for a loved one with search phrases like “best gifts for teenagers” or “Christmas gifts for her.” According to Google , 64 percent of shoppers will use mobile search to get ideas about what to buy. Boost Your Mobile Strategy All Year Long. Marketing SEO
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Google, Organic] How to Build a Full-Funnel Content Distribution Strategy
    In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. So let’s all be like Google. This could include paid social media, organic traffic, or in-house promotion. The answer?
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Google, Organic] Why Staffing Agencies and Recruiters Need to Attract the “Supershopper”
    Google has deemed this holiday retail season the Year of the Supershopper. Let’s take a look at a number of findings from Google’s research and relate the conclusions to the staffing and recruiting industry. Stat No. 1 – After searching on Google, 76 percent of mobile shoppers changed their mind. Think mobile!
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 22, 2016
    [Google, Organic] What Does Your Amygdala Have to Do with SEO Strategy?
    It’s true—there is an inherent link between human emotions and the way that people connect with and research brands on the internet. As such, those emotions must influence the way that marketers optimize online content for Google SEO. Not investing in organic search is therefore not an option. tablet, mobile device, IPA).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Google, Organic] A business case for diversity in digital transformation
    Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Who would have guessed the TV station’s janitor would assert himself as the most valuable asset in a class on research techniques. By  Kristian Strøbech , {grow} Community Member. The janitor rules.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Google, Organic] 5 Trends Shaping the Future of Accounting Marketing
    Buyers under the age of 50 are simply more likely to “Google it.” There are increasing pressures on many organizations to find new ways to save money and increase productivity. After all, they can research everything else online, why not your firm? Like it or not, accounting marketing is changing. No more. ” 2.
  • FATHOM  |  FRIDAY, NOVEMBER 18, 2016
    [Google, Organic] The 4 Key Takeaways from Google Ignite Healthcare 2016
    Google hosted a one-day event for healthcare marketers to help discuss the current health-related trends. This year, the event took place in New York City at the Google Headquarters. Google created the healthcare knowledge graph around conditions, treatments, and signs and symptoms to help support this need. There are 8.2
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 18, 2016
    [Google, Organic] Search: The art and science of identifying your target audience
    And if they don’t act accordingly, at least you have the data, research, and insight to back up your investment decisions, right? Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Search is a critical piece.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 17, 2016
    [Google, Organic] 3 Tips for Better Aligning B2B Content Marketing & SEO in 2017
    One of the easiest places to find this information is to simply look at the bottom of Google. Gartner research shows , within four years, 30% of web browsing sessions will be done without a screen. Research and write up a blog post on trends happening in the industry that will likely impact your content efforts moving forward.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Google, Organic] The Anatomy of a Lead-Generating Website
    Non-HubSpot customers can turn to form-embedding tools like Contact Form 7, JetPack, or Google Forms. You'll notice it's relatively long, but for a business that runs background checks of all kinds, the form fields are likely necessary to help organize inquiries. As a result, your business won't be able to grow at a healthy rate.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Organic] The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar
    In smaller organizations, individuals often handle more than one function, so the number of people on your team is less important than the range of skills they bring to the table. To outsource or build the skills organically? Research Skills. Research lays the foundation of any good marketing strategy. Too much to do.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Organic] Top Marketing Blogs You Should Be Reading
    Why should I read it: TOPO is a research advisory firm that offers the latest marketing and sales insights to B2B companies that they’ve collected by helping various brands scale in a rapidly evolving landscape. What do they talk about: Long-form, well-researched posts on various online marketing topics with a focus on social media.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Organic] Top Marketing Blogs You Should Be Reading
    Why should I read it: TOPO is a research advisory firm that offers the latest marketing and sales insights to B2B companies that they’ve collected by helping various brands scale in a rapidly evolving landscape. What do they talk about: Long-form, well-researched posts on various online marketing topics with a focus on social media.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Organic] Topics Over Keywords: A Simple Framework for More Effective Content Creation
    All that said, I still hear the same pain points coming from content producers that I did over five years ago: "I struggle to measure the ROI of the content I create.". "We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, I’ve done my keyword research. Now what?".
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Organic] Should You Optimize Content for Google AMP?
    Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. DoubleClick’s research shows the average load time for mobile sites is 19 seconds over 3G connections. What is Google AMP? It’s the product of a coalition of equals, technology companies and publishers, driven by Google.
  • LEANDATA  |  TUESDAY, NOVEMBER 8, 2016
    [Google, Organic] Ops-Stars at Dreamforce Shows the Rise of Operations
    Theme: How research-leader SiriusDecisions built a best-practice forecasting model for the business. Key Takeaway: “Many Sales Ops people came to the role accidentally, but I’ve been observing in the market that organizations are not doing this by accident anymore. It’s been a big win in our organization to have this role.”.
  • LEANDATA  |  TUESDAY, NOVEMBER 8, 2016
    [Google, Organic] Ops-Stars at Dreamforce Shows the Rise of Operations
    Theme: How research-leader SiriusDecisions built a best-practice forecasting model for the business. Key Takeaway: “Many Sales Ops people came to the role accidentally, but I’ve been observing in the market that organizations are not doing this by accident anymore. It’s been a big win in our organization to have this role.”.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Google, Organic] Alexis Ohanian Reveals How Brands and Publishers Can Thrive on Reddit
    Everyone from Nissan to Google to REI has seen attempts to engage users on the platform go horribly wrong. What we saw were huge organic engagement numbers. Reddit can be a dangerous place for brands. The strategy appears to be working. You’ve been pretty outspoken about Donald Trump during this election season. definitely agree.
  • JUNTA 42  |  SATURDAY, NOVEMBER 5, 2016
    [Google, Organic] This Week in Content Marketing: Social Media Platforms Take More Victims
    Rants and raves include an argument against starting a podcast and five ways to scare your boss into embracing content marketing; then we wrap up with an example of the week from Google. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Today’s episode sponsor.
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Google, Organic] The 6 Most Important Takeaways From CMI’s Annual Study
    Of course, CMI loves playing up that stat because the organization can help you build a strategy. Less than half of B2B and B2C marketers have a clear idea of what an effective content program looks like in their organization. It’s where B2B marketers and salespeople go to find leads, research them, and make a sale.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Google, Organic] How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
    But before you design an eye-catching infographic, you must first do the research to determine what story you’re going to tell, and how you’re going to tell it visually. And that research stage can be pretty tricky -- especially if you don’t have a plan. Tools: 1) Google Images. Tools: 1) Google. Tools: 1) Google Scholar.
  • ACT-ON  |  FRIDAY, NOVEMBER 4, 2016
    [Google, Organic] How to Create a Successful Webinar? Start by Asking These 7 Questions
    And “98% of all organizations will include video in their digital learning strategies in 2016,” according to eLearning Industry. Here’s an example: Wenming Yee, a senior research program manager at Microsoft, did a live webinar on using certain languages with Azure. Online learning is having a golden moment. What is a webinar? Or both.
  • CONTENTLY  |  THURSDAY, NOVEMBER 3, 2016
    [Google, Organic] How Content Marketing Helped Make Google the Most Attractive Employer in the World
    For three years in a row , Google has been the most attractive employer in the world for business and computer science graduates, according to research from advisory firm Universum. Alphabet, Google’s parent company, is eighth on the Fortune 500 list , which likely has a major influence. Google has a fondness for slogans.
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