[Google, Organic] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. within the broader transformational challenges in their organizations. B2B Marketing. know which half."
    [Google, Organic] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. within the broader transformational challenges in their organizations. B2B Marketing. know which half."
    [Google, Organic] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. within the broader transformational challenges in their organizations. B2B Marketing. know which half."
    [Google, Organic] Content Methodology: A Best Practices Report
    an organization establishes specific, well-defined objectives and key performance. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more. content program looks like within their organization. Most organizations just add.
    [Google, Organic] Content Marketing Playbook: Strategy and Roadmap
    opportunity where an organization was excited about. According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. Among B2C organizations, 60. And B2C organizations with. evangelize content within their organizations, identify. All rights reserved. years prior.
    [Google, Organic] Evangelizing a Content Marketing Program
    numbers, as Altimeter explains in their excellent “Cul- ture of Content” research report: “Companies that evangelize, reinforce, and institution- alize the importance of content throughout and beyond. the marketing organization are more successful not. There’s. a lot of evidence to indicate that Google is looking at. That’s why.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Google, Organic] How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
    The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic -- which is an absolutely wonderful thing. And our organic traffic to this post grew 85% over April and May. edu) resources.
    [Google, Organic] 5 Things to Pay Attention to in a B2B Competitive Analysis
    It’s important to not only look at the number of assets, but also the frequency in which they are created and if they are quality. I do this part the old(er) fashion way, by using Google Spreadsheets or Excel to create a matrix. Doing competitive research on the keyword landscape for your industry can help determine what others are doing.
    [Google, Organic] 3 Essential Marketing Skills that Drive Growth in Professional Services
    Fortunately, recent research into the best-performing professional services firms offers some answers. Recent research conducted by the Hinge Research Institute showed that high-growth firms in fact invest 13% more than their no-growth counterparts in digital marketing strategies — and much less in traditional strategies.
    [Google, Organic] What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
    An SEM campaign will allow your ads to appear on search results pages for specific search terms being researched (like “nursing jobs in Buffalo, NY”) by individuals in a specific area. This is an extremely cost-effective way to reactivate talent on the online outlets where they spend their time (such as Facebook and Google).
    [Google, Organic] How Is Video Content Affected By the Rise of Voice Search?
    According to the Internet Trends Report 2016 , voice search query volume has grown 35-fold since the iPhone and Google Voice Search were released. Despite their visual appeal, videos still depend on text to drive organic traffic and SEO relevance—which leaves plenty of opportunity for voice to have an impact. Marketing Video Marketin
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Google, Organic] 9 Reasons Why Your New Business Program Is Failing
    You don't need a private investigator -- just start with a simple Google search. This will help you organize your thoughts and distill your presentation into a more digestible chunk of information. Before the pitch, take some time to thoroughly research the client's brand. And your time and resources are understandably precious.
    [Google, Organic] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. In a sense, marketing and the customer experience will soon be top-of-mind for everyone across the organization. Technology is Empowering Marketing.
    [Google, Organic] What Is Content Marketing in 2016, and Where Is it Going?
    Fortunately for me, my editorial background and those six pounds of research were enough for the interviewers to believe in me, and in May of that same year, I was hired. Do you even know what you’re getting yourself into?” ” I couldn’t define it for her then and there. Now it’s 2016. Or five. Or even seven.
  • ACT-ON  |  WEDNESDAY, AUGUST 17, 2016
    [Google, Organic] Four Benefits to a Multi-Generational Workplace (Or, What I Learned from My 21-Year-Old Nephew)
    This past April, the Pew Research Center reported that Millennials had surpassed Baby Boomers as the nation’s largest living generation , according to population estimates by the U.S. According to the report, Millennials, whom the Pew Research Center defines as those ages 18-34 in 2015, now number 75.4 But enough about me. Innovation.
    [Google, Organic] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    And third I am researching a new book which is going to be around empathetic marketing, and so I am in the process of running field test and experiments with companies both B2B and then also we are testing in nonprofits. So you’re not just nurturing one person, you are looking to nurture multiple individuals in an organization. Break].
    [Google, Organic] How to Hire Superstar Content Marketers
    After parsing through over 75,000 job listings that contained digital marketing keywords and content marketing terms (think “social media marketing,” “content strategy,” and “Google Analytics”), researchers found that while brands were on the hunt for content marketers, the right talent was hard to find.
  • JUNTA 42  |  SATURDAY, AUGUST 13, 2016
    [Google, Organic] This Week in Content Marketing: Instagram Launches Snapchat for Older People 
    Join brands like LEGO, Bank of America, and Google, as well as other industry thought leaders, as they share insights, advice, and practical tips to help you address even your most complex content marketing challenges. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2016
    [Google, Organic] How to Create Content for Every Stage of the Buyer's Journey
    From that research, you can begin crafting a documented content strategy that maps your content to the various stages of the buyer's journey. Middle of the Funnel: T he "evaluation" stage, where people are doing heavy research on whether or not your product or service is a good fit for them. Defining the Buyer's Journey. Examples.
    [Google, Organic] What Can Marketers and Advertisers Take from the Pokémon Go! Craze?
    Search marketing advertisers should combine organic and paid campaigns, and have ad placements across computers, tablets, and, most importantly, mobile devices, which have gained significant traction over the past few years. If you’ve seen this, it is most likely that they are following the latest craze, err epidemic, that is Pokémon Go!
    [Google, Organic] 13 Networking Mistakes You Need to Stop Making
    They might even Google you. If you know certain people who are attending or speaking at an event whom you know you'll be interested in meeting, then you should do research on them ahead of time. When done right, n etworking is an incredibly valuable investment of every professional's t ime and effort. My advice? Great! You love XYZ?
    [Google, Organic] The 28 Best Influencer Marketing Tools
    After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Here are 28 of the best tools for influencer research and outreach. 1) Klout. Google Review Count:  217,000. Google Review Count:  55,200. Google Review Count:  76.
    [Google, Organic] Brand Architecture and Professional Services
    It refers to the structure of brands within an organization. Companies typically have a main brand for the overall organization. From the outside, it can help people make sense of a multidimensional organization and differentiate a firm’s key services. Another example is the recently rejiggered Google corporate structure.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Google, Organic] 5 Smart Ways Marketers Can Prepare for Unexpected Changes
    At HubSpot, the conversion rate optimization (CRO) team continually runs tests to improve upon our existing efforts and identify new solutions for the future. A few recent examples include: The historical blog optimization project which increased organic search views of old blog posts by an average of 106%. And the best part? Unbounce.
    [Google, Organic] The 7 Attributes of Highly Effective Lead Generation
    But in a world where prospects hide behind caller ID and email, it’s the organization who has the most valuable content for prospects shopping online for solutions that wins. The reason they like it is because it helps generate more organic content in the form of commenting, liking, and sharing. Top of the Funnel Content. Not really.
    [Google, Organic] 62 Experts Share Their #1 Actionable SEO Technique
    You’ll get some good links and exposure, which will open up doors for other links and more exposure, and Google will take notice. Most bloggers have a difficult time creating long-form blog posts that have the right percentage of keywords that will be indexed highly by Google. Optimize CTR from Google Search Results.
    [Google, Organic] How to Take Your Own Professional Headshot: A Budget-Friendly Guide
    These tips are based on research and interviews from folks who know a lot more about photography and headshots than I do -- I've just organized the tips in one place for your reading pleasure. Google+: 250 px wide by 250 px tall. Check it out below. What Makes a Good Headshot? good headshot. Is framed from the chest up.
    [Google, Organic] Over 70 Percent of Native Ads Get a Failing Grade
    Of the 100 news sites the OTA examined, 69 percent had some form of native advertising, which the organization defined as “content that is funded and produced outside the publisher’s editorial review or influence, yet is designed to appear similar or homogenous to editorial.” The result is nobody wins.”
  • ACT-ON  |  WEDNESDAY, AUGUST 3, 2016
    [Google, Organic] 10 TED Talks to Watch to be a Better Marketer
    And as marketers, we’re highly focused on being able to communicate clearly, exhibit leadership in our organizations, and create unique and disruptive work. Dan Cobley, a Marketing Director at Google, has always worked in the marketing field but his degree is actually in physics. Alexis Ohanian: How to Make a Splash in Social Media.
    [Google, Organic] The Top 10 Free Content Analytics Tools
    Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Each time a goal is completed, Google logs the conversion in your analytics report. Google Search Console. Bit.ly.
    [Google, Organic] How To Project SEO Content Marketing Goals & Performance
    Organic search specifically grew more than 500% period over period, with +150% growth in leads from this channel. My SEL column focused on how we organized our efforts to hit this production goal and the steps we took to motivate our team and encourage participation. Keyword Research & Analysis. Google Search Analytics.
    [Google, Organic] Case study: Small business content marketing success
    After researching the market, we realized that pet sitting was a service that other pet owners just like us wanted and needed. So we set about re-designing our website and testing some Google ads. Your titles should be interesting, but also be something that people will search for on Google. When It was time for a big decision.
    [Google, Organic] Debunking 10 Common SEO Misconceptions
    It has evolved into a complex strategy that involves research, analysis, and testing as each website requires a personalized approach. Web crawlers, like Google bots, look at webpages and follow links on those pages, similar to how you and I browse sites. Have you ever googled ‘SEO software’? SEO Is Dead. No, SEO is not dead.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Google, Organic] 21 Things Recruiters Absolutely Hate About Your Resume
    21 Things Recruiters Absolutely Hate About Your Resume. 1) When you send it in a Google Doc, and then don't grant proper permissions. Formatting speaks to the way candidates collect their thoughts and organize their ideas. Start by staying away from the top three options when punching 'resume format' into Google.". Oops.).
    [Google, Organic] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. Not Google, But Baidu, Qihoo 360 & Sogou. Google left Mainland China in 2010 due to censorship. year-over-year.
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Google, Organic] I’m an influencer, pay me more!
    In current and former roles, he has worked to use new technologies to better understand and assist organizations in improving processes and tools to ensure first contact resolution and improved Customer Satisfaction. Currently Frank Lucky for me, a major focus of our time together was influencer marketing. Kindness opens many doors online.
    [Google, Organic] The Seven Best File Sharing Tools
    collaborating on a video or ebook), but across the organization: in product design, finance, supply chain management, application development, and other functional areas. Google Review Count:  699,000. Showcase reviews:  Anders Orsander, PR Daily (7 PR Tools), Johnny Lists, SmartBug Media, StoreYa Blog. 2) Google Drive. Siasat.
    [Google, Organic] The Succession Planning Process – Tips for Transferring Skills to New Leadership
    These conversations will not only build a shared long-term vision for the organization, they will generate confidence that the success and values of the business will carry on into the future. Find out the best ways to research your internal and external audiences in The Professional Services Guide to Research.
    [Google, Organic] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    While it varies across organizations, these are some of the most common: paid search, SEO, social media marketing, conversion optimization; the list keep growing. Both are built on the foundation of keyword research and optimizing for the terms and phrases your target audience uses. Those are some tough lessons. Analysis Paralysis.
  • CAPTORA  |  WEDNESDAY, JULY 20, 2016
    [Google, Organic] Marketing in a Cross Channel World: Transitioning from a Local to a Global Maximum
    For e.g. with SEO, marketers have been laser focused on keywords to use, traffic estimates for those keywords on the different search engines (Google, Bing etc) and relative ranking for those keywords vis a vis their competitors. As a result, marketing organizations end up with highly optimized strategies and execution plans for each channel.
    [Google, Organic] The 17 Best Keyword Research Tools for SEO and SEM
    And those may not actually even be the best phrases for the nursery to target; there may be just slightly different phrases that are better, in terms of their combination of high search volume and low organic and/or paid search competition. That’s where keyword research comes in. Google Review Count:  46,500. 10) HitTail.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Google, Organic] From Scratch: Four (Free) List Building Strategies
    Most large purchase research starts online, and generally ends with an in-store purchase for things like sports equipment, jewelry, musical instruments and equipment, furniture, and appliances. In this post, we’ll cover the first four. Stay tuned for the final three, coming soon.). First things first: Nail the basics. Welcome back! Be funny.
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Google, Organic] How to Launch a Successful Online Community: A Step-by-Step Guide
    These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process. There are "free" platforms like Facebook and Google+ which offer community-like features, however using them has its pros and cons.
    [Google, Organic] What the Heck is Cross Channel Marketing and Why Would I Want To Do It?
    For one example let's turn to Google research which revealed 90% of shopping consumers never stay on just one device when making a purchase. The fact is there is an inherently important need for your organization to have a single customer identity that unites behaviors across all channels into one comprehensive profile.
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Google, Organic] Who Should Nurture B2B Leads with Social Media?
    However, B2B organizations are finally starting to ramp up their use of social for marketing and sales. Executives can no longer ignore these channels when their entire consumer base is actively using them for research and communication during the buying cycle. There is still some work to be done on that mind-set issue. Social Sellin
    [Google, Organic] Why don’t more marketers use keyword research?
    Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them. Organic search effectiveness (ranking, referrals minus bounces). Like this post?
  • HUBSPOT  |  TUESDAY, JULY 12, 2016
    [Google, Organic] Are Display Ads Worth Your Time? [Flowchart]
    Display networks have been infusing data and machine learning into display to create more effective targeting such as Google's Dynamic Remarketing , and smarter automated bidding strategies. If lead generation is your goal, target only the most relevant audience, and use CPC bidding instead of CPM. 7) Are you running Google search campaigns?
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Google, Organic] What 3,000+ Job Postings Taught Us About Today's Content Marketers
    For professionals looking to gain practical experience in technical optimization strategies, Coursera partnered with UC Davis to design a six-course specialization. 2) Google Analytics. Depending on your organization's goals, there are a lot of different ways to approach your marketing strategy. Technical Skills. Creative Skills.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Google, Organic] The 21 Most Innovative & Creative Ads of the Past Year
    The Organic Effect. To highlight the positive impact that eating organic food can have on overall health, the Swedish Environmental Research Institute IVL and its client, supermarket chain Coop, documented a family as they switched to a fully organic diet. Google DeepMind AlphaGo. Shoplifters. Film Craft. Phelps.
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Google, Organic] 25 Experts Share Top 3 Content Marketing Trends for 2017
    Google will buy Twitter for tens of billions of dollars. Research shows upwards of 60-70% of B2B content goes unused. The Content Librarian, whose job is to organize, label, and manage content, can solve for the “content shock” marketers are experiencing. According to 25 Experts). A. Donna Moritz. F. Frank Strong. G. Hana Abaza.
    [Google, Organic] The Best Branded Content of June: Heavy on the Content, Light on the Brand
    Alzheimer’s Research UK: “A Walk Through Dimentia” One of the most intriguing applications of VR has nothing to do with playing video games or pretending you’re surfing. It comes out of Google’s experimental filmmaking studio, Spotlight Stories , and was created by Pixar and Dreamworks alums.
  • ACT-ON  |  FRIDAY, JULY 1, 2016
    [Google, Organic] How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages
    They may have discovered you on social media, seen an ad, or Googled a search term and found you on the search engine results page. They could be researching a problem and found your company listed on a review site, or perhaps a colleague recommended your company to them. MoFu – Middle of Funnel: Position Your Organization.
  • VIDYARD  |  MONDAY, JUNE 27, 2016
    [Google, Organic] Legal Rights in Your Video Soundtrack — 5 Questions to Ask Yourself
    quick Google search will tell you this info or looking at the back of the album (old school!). To track down which publishing company owns the rights to your requested song, you’ll have to visit the websites of the three major performing rights organizations. Scientific research. How Can I Use An Artist’s Music In My Video?
    [Google, Organic] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. For example, many of us are familiar with and commonly use navigation apps like Google Maps, Apple Maps, or Waze. Mobile Messaging.
    [Google, Organic] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    Today, enterprise marketers are faced with a unique challenge—interrupt advertising continues its steep decline, and most organizations have adopted some form of content marketing to connect with customers. They block ads at an alarming rate, they distrust organizations, and they skip over TV commercials. So what should marketers do?
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Google, Organic] The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
    They’re based on the same old-school method of organizing hard files, so it’s easy for the user to understand -- despite the visual looking rather different. We often associate different colors with feelings or thoughts , so designers have done a lot of research to find out which colors humans associate with different moods.
    [Google, Organic] The Four Best Online Education Tools For Business Pros
    In addition to traditional avenues like university extension courses, trade publications, conferences and forums, and professional coaching and mentoring, business professionals now have instant access to the latest research and practices in their fields through focused news sites, blogs, ebooks, and distance learning. Pricing: free.
    [Google, Organic] Get Your Blog On: 4 Steps to Blogging Success
    This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents. Darn it, Google  you win again. Leverage the expertise of everyone in your organization—customer success, support, legal, etc.—to Fueling demand generation. Topic.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Google, Organic] How to Master Local Lead Generation
    Strengthen your ties with local organizations, especially if they are directly related to your business. Not only will this make your content more relevant to a local audience, but it will also increase the chances of users coming across your website when researching local topics. Why Target Local? Word of mouth goes a long way, right?
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Google, Organic] Influencer marketing tools of the trade
    Google Apps — I have my Google Apps for Work install for Gerr.is but use it everywhere. Setting up the SPF records is for Google is as easy as popping  text: v=spf1 include:_spf.google.com ~all into the correct OpenSRS domain TXT record in the DNS tools. Yet Another Mail Merge — YAMM is an Add In for Google Sheets.
    [Google, Organic] CMO Spotlight: 3 Trends That Will Drive Digital Transformation
    In this digital age, successful organizations are keeping pace with technology changes and customer behavior. Let’s take a look at three ways you can drive digital transformation across your organization: 1. 2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization.
    [Google, Organic] The 24 Best Online Writing Tools and Apps
    Google Review Count: 2,210,000. Google Review Count: 913,000. Google Review Count: 183,000. Writing a novel, research paper, script or any long-form text involves more than hammering away at the keys. Google Review Count: 136,000. Google Review Count: 127,000. Google Review Count: 33,100. 14) Rhymer.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Google, Organic] 5 Ways B2B Marketers Can Learn to Love Facebook
    It was reinforced by what felt like a bait and switch when Facebook killed organic reach. Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). It’s really only for B2C people, right? Big deal.
  • FATHOM  |  MONDAY, JUNE 13, 2016
    [Google, Organic] Marketing to Millennials: Does it Matter to You?
    Whatever you think of millennials, though, it still remains a fact that many organizations are scrambling to figure out how to speak to millennials through their marketing. Given that these millennials represent the largest concentration of buying power, it’s understandable that organizations are eager to attract their attention.
  • READYPULSE  |  FRIDAY, JUNE 10, 2016
    [Google, Organic] Social Advertising, Is it Worth It?
    Search engine ranking will diminish if you terminate your Google ads. Your organic posts and content may suffer due to the social platforms favoring paid ads. To succeed with social advertising, it takes time, resources, research and trial and error, to launch, maintain and monitor. What is it? Users can interact with the ads.
    [Google, Organic] B2B Marketing to Millennials
    The Purchase Process: A survey by The Arketi Group found that 61% of millennials describe their role in technology purchases within their organization as decision-maker and 34% report having budget and/or final sign-off authority on enterprise technology purchases of $10,000 or more. Research industry influencers for reviews. Google+.
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Google, Organic] Mid-Year Marketing Check-In with Measurement
    Finally, gather all appropriate access to data and metrics that may include: Website analytics: Google Analytics, Omniture, Webtrends, Clicky, etc. How is organic traffic performing year to date? How is organic traffic performing for conversions year to date? Research new ways to market your company, products, or services.
    [Google, Organic] 5 Techniques with the Greatest Return on Marketing Investment
    According to our research, we found speaking engagements to have the greatest average impact among all marketing techniques used by professional services firms. SEE ALSO : How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms. 3) Guest blogging. Our research-based strategies are designed to be implemented.
    [Google, Organic] 10 Metrics Every Marketing Team Should Track
    We learned from our research that the website is one of the more visible pieces of any professional services brands. Organic traffic , on the other hand, refers to someone who uses Google (or another search engine) to search for a term or a concept and finds your website in the results. Metrics are the other. Objectivity.
  • FATHOM  |  TUESDAY, JUNE 7, 2016
    [Google, Organic] Let’s Make a Deal: Social Selling Technology
    hodgepodge of marketing philosophies, sales techniques, and technology supported relationships, social selling is a concept that is growing in popularity, as can be seen in the Google Trends graph below. At its lowest point in August 2006, Google indicates it only saw 9 monthly searches. Needless to say, social selling is catching on.
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Google, Organic] 17 Data Visualization Tools & Resources You Should Bookmark
    Statista is a portal of statistics, studies, and forecasts focused on market research and opinion polling. You can easily download statistics and charts you find to PDF,PNG, or Office files to customize and use them accordingly. 2) Google Trends. If you haven’t already discovered it, Google Trends will be your new favorite resource.
  • ACT-ON  |  MONDAY, JUNE 6, 2016
    [Google, Organic] How Account-Based Marketing is Changing the Role of B2B Marketers, and Why It Should
    That’s a reasonable priority for consumer marketing; you just need one decision-maker to sell a hat, or shampoo, or organic beer. Research by CEB indicates that the average B2B decision-making group now includes 5.4 This all made a certain kind of sense, as marketers of every stripe were heavily focused on lead generation.
    [Google, Organic] How To Measure A B2B Social Media Program
    Converted audiences (targeted audiences that connect with an organization’s social presence or digital assets). We matched target keywords to find the most applicable profiles for the organization to prioritize, building a Twitter list to monitor for engagement opportunities moving forward. Email, the website, and SEO. Social
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Google, Organic] The 23 Best Content Ideation Tools
    Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. 10) Google+ Communities.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Google, Organic] Ask a Content Guy: What Content Metrics Really Matter?
    Social lift: A simple calculation—( shares/views + 1 )—that tells you how much extra organic social traffic a story is likely to get, which will help you prioritize distribution. One of the biggest reasons that we invest heavily in original research is that it gets us a lot of press from major outlets. Carine, Washington, D.C.
    [Google, Organic] B2B Social Media: An Underutilized Method for Improving SEO Performance
    As of last July, Pew Research Center found that 76% of online adults use social networking sites. Instead, marketers need to consider how social media may impact organic search visibility, as well as become more of a lead nurturing tool. As a Millennial, or digital native as some will put it, I grew up immersed in social media.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Google, Organic] How to Learn Anything Faster
    To help you get a better sense of what that approach looks like, check out the 10 steps outlined below. (I n the spirit of learning how to advance your skills, check out HubSpot Academy's "World Certification Week" -- a week of inspiring and educational talks broadcast on Google Hangouts.). How long does it take to acquire a new skill? Books?
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Google, Organic] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    Most conference organizers will (of course) tell you that you need to attend their conference (and give them lots of sponsorship money). better approach to researching events is to call your existing customers (and potential customers) and ask them what conferences they attend. But sometimes your sales reps will have to prospect.
    [Google, Organic] Creating Killer Content with Data: Pubcon Austin 2016
    like to use the following: Google Analytics. Google Search Console. Google Trends. Google Analytics  . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. Google Search Console. When Google took away our keywords oh so many years ago, we began relying on Search Console.
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Google, Organic] Myth Busters: 4 Misconceptions About Predictive Intelligence
    So while the field is currently loud with organizations who claim they’ll predict who your next customer is, what they really tell you is who looks like your last customer. I hope you find the below post useful. If you want to talk more, stop by the 6sense booth at the SiriusDecisions Summit and ask for Amar Doshi ! Now Acme Inc. Bingo! Or
    [Google, Organic] Pressure
    We craved status and reputation; country clubs and community organizations; a TV set to watch together as a family; funny shows with celebrities; ads to keep our tastes ever-evolving. And throughout the years, report after report, these organizations have failed to enact change to course-correct their collapsing business models.
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Google, Organic] 7 Steps to Brilliant B2B Marketing [Part 1]
    69% organize in-person events. Tools such as Google Analytics and event tracking can help to flesh out the full story of your website in terms of customer use. The top channels B2B customers use to research purchases include: Search engines (82%). B2B marketing is a machine with different moving parts. Let’s take a look!
  • KAPOST  |  FRIDAY, MAY 20, 2016
    [Google, Organic] How to Beat 27 Million Competitors at the Content Game
    As a recent  Google study  found, 71% of B2B researchers start with generic searches. So why not help the best leads find you by optimizing your content strategy for organic search? As LinkedIn’s Senior Content Marketing Manager Jason Miller  said , “Content marketing is no longer a numbers game. It’s a game of relevance.”.
    [Google, Organic] 9 Content Marketing Gems Hidden Within Game of Thrones
    Let’s say you poured countless hours into a content strategy that you were sure would get you the results you were looking for (organic traffic, leads, conversions, whatever).  teams to bounce ideas off one another, or research the highest shared blog posts for a particular topic or keyword set. Because it’s badass.  TL;DR.
  • FATHOM  |  WEDNESDAY, MAY 18, 2016
    [Google, Organic] Tapping into Your Data Goldmine: Cross-Channel Knowledge Sharing
    Using the research you already have as well as past campaign results, all of these “I think” sentences quickly turn into a confident “I know” action plan. The SEO team can benefit from the keyword insights, using this data to craft the keyword strategy for the organic search strategy. Why Should You Care? What Should You Do?
  • FATHOM  |  TUESDAY, MAY 17, 2016
    [Google, Organic] Getting to the Heart of It: CRM Technology
    strategy before it is a technology, CRM puts your patrons at the center of your business, where they should be.  It focuses on fostering relationships by maintaining regular, organized contact with clients, customers, former customers, and prospects. This is evidenced pretty clearly by the Google Trends chart below. Popular CRM Tools.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Google, Organic] The 14 Best Content Planning and Research Tools
    Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Google Review Count: 1,190,000. Google Review Count: 715,000. Pricing: free. HubSpot.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Google, Organic] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode.
  • BIZNOLOGY  |  MONDAY, MAY 16, 2016
    [Google, Organic] 10 secrets to research the best SEO keywords
    Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. If you’re wondering why your organic traffic sucks, then your keyword strategy could use an unusual approach. Stick to Your Niche.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Google, Organic] How to Upgrade Your B2B Marketing Strategy with AdWords
    Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Neatly Organize Your Keywords and Ad Groups. One of the most critical elements of your SEM campaigns is the organization of your keywords. Say a prospect is just beginning his research. So please, just don’t do it. Win-win!
    [Google, Organic] Top B2B Website Metrics to Monitor Using Google Analytics
    In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? Organic search is when someone finds your site using a search engine.
    [Google, Organic] Why the sales funnel is alive and well and living on the web
    Fast forward to 2011 when Google published its breakthrough study on ZMOT. It figured out that the vast majority of consumers were doing research online before engaging with a brand to make a purchase. With social media moving towards newsfeed algorithms and reduced organic visibility it’s becoming a pay to play channel. No way.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Google, Organic] 7 Ways to Get More Value From Your PR Campaigns
    Ways to Get More Value From Your PR Campaigns. 1) Add extra SEO value to organic coverage. And to ensure you don’t miss any of this coverage, we suggest checking out Fresh Web Explorer and Google News. Once you’ve looked at Fresh Web Explorer, look for any further authoritative mentions using Google News. Why not show it off?
    [Google, Organic] 8 Common Ways Most Content Marketers Fail
    Tailored Experiences) Because content is living in different locations, marketers tend to organize content based on its type. Webinars stay organized with other webinars and white papers stay organized with other white papers. However, people rarely go to Google and search for “white paper.” But fear not!
    [Google, Organic] The 7 Building Blocks of a Solid Content Marketing Plan
    The same study revealed that only 37% of B2C marketing organizations (and 32% of B2B marketers) have a documented content marketing strategy, even though those with a documented strategy are more effective across the board. You can conduct thorough trends research through online tools like Google Trends. Create a calendar.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Google, Organic] Education Blogging 101: How to Attract More Students Online
    HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts. Google loves blogs with a steady flow of engaging content. If you're writing around the right keywords, your blog will increase the flow of organic traffic to your blog and website. Great. Great idea.
  • HG DATA  |  WEDNESDAY, MAY 4, 2016
    [Google, Organic] Summer, Funnels & Bluebirds
    It sounds good in theory, but here’s what’s really happening: Given the ubiquity of information, organizations are encouraging staff to surf the web and gather information…all without talking with a sales rep. They’re people doing research, not the person with the budget. Spring has sprung and summer is just around the corner.
    [Google, Organic] Why You Should Invest In Content Curation
    The goal of content curation isn’t to add more content to the social world, but rather to group, organize, and present the most relevant content in one place. The curator’s job is to collect the best content from across the web and organize it in a way that’s useful to your audience. What is curated content?
    [Google, Organic] Why Your Content Marketing Strategy Should Include Long-Form Content
    As mentioned above, it’s more likely to appear higher than short-form posts in SERPs (according to Google SERP data from SEMRush, the average first-page result contains 1,890 words), resulting in more search traffic. Still, Google doesn’t choose long-form content simply because it’s longer. Research.
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Google, Organic] Digital Does Not Mean "Just Build a Website"
    The researchers found that children who were able to wait longer went on to become more successful in life. You can use Google Analytics to measure bounce rate if you are not doing so already. Research by Professor Ramesh Sitaraman found we are only willing to wait two seconds when it comes to video load times. Media
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