HUBSPOT | TUESDAY, JULY 7, 2015
[Google, Organic] 15 Habits of Highly Effective Content Marketers
If you let your audience guide you, you’ll never be left wondering if you’ve picked a good subject or not. 3) Constantly research. By living in research mode, I've got the data I need to write more convincing and share-worthy content without starting from scratch every time. 4) Extract knowledge from others. Goodwill goes a long way.
KOMARKETING ASSOCIATES | TUESDAY, JULY 7, 2015
[Google, Organic] How to Utilize B2B Online Marketing to Promote New Solutions
However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following.
HINGE MARKETING | TUESDAY, JULY 7, 2015
[Google, Organic] 7 New Rules in AEC Marketing
Instead, conduct marketplace research to understand what matters to your clients and if there are untapped opportunities in your marketplace. Here’s a little secret for AEC firms trying to succeed in the digital age: Google can help you nurture prospects online, but only if you help yourself. What are the new rules? Provable.
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, JULY 2, 2015
[Google, Organic] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
content has led cutting-edge organizations to begin working a new. Every organization of any size has dozens if not hundreds. From marketing to sales to training to investor relations, business presentations structure and organize. In fact, potential online presentation content is all around us in every organization.
THIRD AND TWO B2B WHITE PAPERS | THURSDAY, JULY 2, 2015
[Google, Organic] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
organizations to hire her / him because with. That organization will usually fail to. medium-sized organizations, non-profits and. Organizations measure success by the exposure. organizations never stop to consider their digital. reflect the organization’s true personality — so. Legendary Ad Executive David.
SYNECORE | THURSDAY, JULY 2, 2015
[Google, Organic] Forget Link Building: Time to Embrace the Google Knowledge Vault
SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. Up until now, Google has seemed to operate as if it believes back link data is still the most viable way to ensure quality search results. The Google Knowledge Vault.
HUBSPOT | THURSDAY, JULY 2, 2015
[Google, Organic] 10 Businesses With Enviable Company Cultures
To further validate the importance of employee engagement, I've combined some interesting research with a roundup of companies that are nailing the concept of culture to help inspire your company's efforts. researchers say they've provided the first scientifically-controlled evidence of the link between happiness and productivity.
ANNUITAS | THURSDAY, JULY 2, 2015
[Google, Organic] The Problem With The Story You Are Telling
We are running this again because no matter what technology is introduced, what changes Google makes…it is still all about relevant content. Back in May, Google released an update to their search algorithm, called Panda 4.0. Blog content marketing Google. *This post first ran July 29, 2014 via the ANNUITAS blog.
KOMARKETING ASSOCIATES | THURSDAY, JULY 2, 2015
[Google, Organic] How to Create Irresistibly Shareable Content
Blue Nile’s research recently released a study about the psychology of searchers , showing that 27% of searchers phrased their query in the form of a question (‘how, ‘why’, ‘where’, ‘what’, ‘which’) as opposed to a ‘statement query. However, this certainly varies across industries and organizations. Enjoy! Chose the Right Topic.
KOMARKETING ASSOCIATES | TUESDAY, JUNE 30, 2015
[Google, Organic] 4 Steps For Improving Your Success Rate Asking for Links
Social Media Research. With this information in hand, its important to assemble target lists to organize information. Don’t forget Google Drive, Evernote, and other shareable and collaborative resources, especially if you are working across teams or business units in your link building efforts. How do you do this?
HUBSPOT | FRIDAY, JUNE 26, 2015
[Google, Organic] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
Startups that want to build a powerful content marketing strategy must first build a powerful content team within the marketing organization. and have experience with Google Analytics. don't mean a hospital researcher -- I mean someone obsessed with numbers. Many candidates use search engines to research available positions.
HUBSPOT | THURSDAY, JUNE 25, 2015
[Google, Organic] A New Visualization of Today's Marketing Technology Solutions
Let's say, for example, you recently got some budget for paid advertising, and in light of Google's recent algorithm change favoring mobile-friendly content, you're looking for some piece of technology that'll help you advertise to mobile users. But the problem with sources like these is that feedback is scattered. Image Credit: Radius.
HINGE MARKETING | THURSDAY, JUNE 25, 2015
[Google, Organic] Are Your Employees Advocates for Your Firm?
When employees help share a firm’s identity, they give powerful voice to the organization as a whole, and contribute to building valuable visibility. Employee advocacy can also help with research and marketplace insight. On Google+ or LinkedIn? Employee Advocacy Defined. Increasing the visibility of your firm.
CMO ESSENTIALS | WEDNESDAY, JUNE 24, 2015
[Google, Organic] From “Truffle Pig” to the Content Scientist: New Marketing News & Trends
In fact, recently released content marketing research from the Aberdeen Group shows an emerging trend among Best-in-Class marketers around what’s called “omni-channel content delivery.” What’s more, the research shows that Best-in-Class marketers outpace their peers in the adoption of this practice by fivefold (38% vs. 6%)!
B2B MARKETING INSIDER | WEDNESDAY, JUNE 24, 2015
[Google, Organic] 3 Steps To Creating Content Like A Journalist
With them, they bring their journalism school education, years of experience writing for print and online publications, excellent research and interviewing skills, a code of ethics that informs their work, and the ability to find a great story almost anywhere. Research on Google and social media with caution. Brian Honigman.
WEBBIQUITY | TUESDAY, JUNE 23, 2015
[Google, Organic] 21 Spectacular SEO and Search Marketing Stats and Facts
As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). Here are four key takeaways from this research: • Do feed the gorilla. Search doesn’t only mean Google, but the elephant in the room can’t be ignored either.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 22, 2015
[Google, Organic] An inside look at innovation hot spots and how to get your idea noticed
Jim : We’re more involved outside than inside, although we have to keep our finger on the pulse of what we’re doing organically. Entrepreneurs love it when we reach out and say, “We’ve been doing some research on the area of vertical analytical apps, for example. In our space, research is conversations.
HUBSPOT | MONDAY, JUNE 22, 2015
[Google, Organic] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
Have you optimized your content's title for organic search? ( Pro tip: Do some keyword research to figure out which phrases get the most search volume. Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.). For situations like those, here’s what to do. And Twinkies.*. Not sure? Run a podcast? Right?
FATHOM | THURSDAY, JUNE 18, 2015
[Google, Organic] Consumer Brand SEO Pulse: 6.18.15
This week, we found out that “Mobilegeddon” was harsher than it seemed and we need to be on the lookout for a new Panda update in the near future. “9 Tools for More Organized Influencer Research”. Google will be making changes to its Doorway Pages algorithm that may affect your site. link]. link]. Local SEO Landing Pages 2.0”.
HINGE MARKETING | THURSDAY, JUNE 18, 2015
[Google, Organic] Key Components of a Technology Firm Lead Generation Website
In fact, in our research with the RAIN Group , we found that the top factor that sets sales winners apart from runners-up is that they educated their buyers with new ideas and perspectives. If you aren’t sure what types of topics your audience would be most interested in, conduct market research to gain insights. Content.
KOMARKETING ASSOCIATES | THURSDAY, JUNE 18, 2015
[Google, Organic] How To Get Publishers to Open Your Link Building Requests
“ Somewhat off the cuff, I replied “ I ask for them “ While this may seem either obvious, possibly too direct, or even flippant, the reality is that in today’s SEO environment, shortcuts and short-sighted tactics designed to “game” Google’s search results in particular simply don’t work.
HUBSPOT | WEDNESDAY, JUNE 17, 2015
[Google, Organic] The Blogging Tactic No One Is Talking About: Optimizing the Past
We've increased the number of monthly organic search views of old posts we've optimized by an average of 106%. And the traffic sources for our top lead-generating posts supported it -- these were all posts that were generating a lot of traffic from organic search month after month after month. The goal? Great for us, right? Now we did!
HINGE MARKETING | TUESDAY, JUNE 16, 2015
[Google, Organic] Rethinking Referral Marketing: Understand Your Target Audience
Eliminating Your Blind Spots Time and again, we’ve seen that the key to getting past your strategic blind spots is research. In fact, it’s our own professional services marketplace research that has brought that lesson
home so clearly for us. What makes research so influential? On Google+ or LinkedIn?
WEBBIQUITY | TUESDAY, JUNE 16, 2015
[Google, Organic] 34 Compelling Content Marketing Stats and Facts
Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. – White papers and research reports (59%). Just 55% use Google+. Want to know more? TopRank ). 2.
CMO ESSENTIALS | MONDAY, JUNE 8, 2015
[Google, Organic] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
Bill Muller: Today, the most effective organizations inject data and analytics into every phase of their marketing process. Cheryl Engelaer: The unifying force [in marketing] is that the whole organization is focused on revenue generation through relevant and meaningful customer engagement. Read her full post on CMO Essentials here.
HUBSPOT | MONDAY, JUNE 8, 2015
[Google, Organic] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings. The algorithm change is evidence Google knows it has to surface websites that painlessly get users what they need at the time that they need it. Her Google search pops up Joann’s Stylez.
MARKETING ACTION | FRIDAY, JUNE 5, 2015
[Google, Organic] How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis
We discussed some of the ways to conduct SEO data research, such as using crawlers that crawl your site, reviewing search provider webmaster tools (WMT) data, pulling backlink data, and gathering keyword data. The webmaster tools that both Google and Bing provide gather amazing information about the search health of your site.
KOMARKETING ASSOCIATES | THURSDAY, JUNE 4, 2015
[Google, Organic] 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
An effective blogging strategy takes keyword research very seriously. Want more information about keyword research? Want to learn more about Google SERPs? If you’re providing content for a single brand/organization, dig into whatever analytics tools they have available to see what has worked in the past.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 1, 2015
[Google, Organic] What are the best social media platforms for your business?
The best social media platform for your organization The default position for social media marketing seems to be Facebook. Recent research from Edison suggests that more people visit forums than blogs. Google+ is the most mysterious of all the platforms. It’s kind of a combination of Google+, Forums, and blogging.
HUBSPOT | MONDAY, JUNE 1, 2015
[Google, Organic] 10 Tips for Getting Long-Term Traffic to Your Content
The first is to use tools like Google Trends. Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. When you’re not actively promoting your content, your main source of traffic will likely be organic search.
KOMARKETING ASSOCIATES | THURSDAY, MAY 28, 2015
[Google, Organic] 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015
In the meantime, here are several other key B2B performance benchmarks to consider and inspire, loosely organized by topical relevance. 67% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago. Are you well on your way to hitting your goals or struggling to maintain performance?
THE EFFECTIVE MARKETER | WEDNESDAY, MAY 27, 2015
[Google, Organic] A Primer on Sales Competitive Battle Cards
Sure, everyone knows how to use Google to query competitor names and other pieces of intelligence, but not everyone is aware of some powerful Google search parameters that can find stuff that would otherwise be hidden. Other than Googling the heck out of your competitor, another great online tool for competitive research is LinkedIn.
BIZNOLOGY | WEDNESDAY, MAY 27, 2015
[Google, Organic] The dirty little secret some SEO companies don’t want you to know
What’s worse, many businesses allow content like this to fly because they think it’s “supposed” to read like that “for Google.” ” They don’t realize that Google wants to reward standout content that addresses the readers’ question – not keyphrase-stuffed drivel. Are you sure?
HUBSPOT | WEDNESDAY, MAY 27, 2015
[Google, Organic] Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
We organized headlines by the first two words -- and any that began with a number received a value of “X” (e.g., "X Pieces," "X GIFs," etc.). Further analysis revealed: The "Are You" headline was one the lowest-performing for three social networks -- Facebook, Google+, and LinkedIn. The biggest takeaway from our research?
VIDYARD | TUESDAY, MAY 26, 2015
[Google, Organic] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
Remember what it was like to navigate someplace before you had Google maps? In research conducted by Forrester in 2013 on how marketers manage performance, only 10% of respondents felt that their marketing teams were effective at using data analytics to make decisions. Or before you had a smart phone? Before even having a computer?
BIZNOLOGY | MONDAY, MAY 25, 2015
[Google, Organic] What does Ricky Bobby know about SEO? 31 stats
Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. Here are 31 stats on SEO that show what Ricky Bobby knows. #1 driver of traffic to a web site is organic search.
HUBSPOT | MONDAY, MAY 25, 2015
[Google, Organic] 16 Reasons Why People Leave Your Website
In the study, psychologist and researcher Dr. Elizabeth Sillence asked participants to review websites on the subject of hypertension and then rate whether they trusted or distrusted the website. If you were totally new to your website, how would you expect to find the information organized? Your product images are polished.
B2B MARKETING TRACTION | TUESDAY, MAY 19, 2015
[Google, Organic] Content Marketing: How This Software Company Achieved More with Less
Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. They systematically posted multiple tweets for each blog post and one post each on LinkedIn, Google+, and Facebook to get the blog post link in front of followers. Those that allocated more got greater results.
KOMARKETING ASSOCIATES | TUESDAY, MAY 19, 2015
[Google, Organic] 3 Marketing Lessons Learned in 3 Weeks
As I was doing research for my SearchLove presentation , I came across an interesting study from Blue Nile Research that looked at how users search. Interestingly enough, as I was writing this post, a report was released from Google that looked at YouTube searches. Google is Serious About Mobile. Enjoy! 1. Tom Brady….
HINGE MARKETING | TUESDAY, MAY 19, 2015
[Google, Organic] 5 Technology Services Blogging Blunders to Avoid
Reach out to other people in your organization for their ideas. The keyword you choose should match the search terms your target audience is using to research their problems. To increase the visibility of your organization and build your brand strength, you absolutely must dedicate time for blog promotion.
BIZNOLOGY | TUESDAY, MAY 19, 2015
[Google, Organic] Search isn’t about search anymore, it’s about social
Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. What does Google want? Do it!
HINGE MARKETING | FRIDAY, MAY 15, 2015
[Google, Organic] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
recent Gleanster Research report shows that even with a good marketing strategy, 50% of leads are qualified but not yet ready to buy. Creating a lead magnet is a unique opportunity to showcase your organization’s value proposition and brand personality. 3. On Google+ or LinkedIn? Plan your lead magnet. Set a timeline.
HINGE MARKETING | THURSDAY, MAY 14, 2015
[Google, Organic] Why Visible Experts Could Be the Difference-Maker Your Accounting Firm Needs
As the baby boomer generation gears up for retirement, the accounting industry is experiencing a period of transition in leadership and organization. In addition to learning about their impact and discovering how to achieve Visible Expert status, the research report also includes a profile of CPA Blake Christian, or “The Tax Man.”
HINGE MARKETING | WEDNESDAY, MAY 13, 2015
[Google, Organic] Six Essential Online Marketing Tools for AEC Firms
When you’re searching for a web analytics tool for your site, consider Google Analytics. Google Analytics will also help you track referral traffic, so you’ll know where your traffic is coming from. 2. To find out, consider brand mention tools like Google Alerts or Mention. On Google+ or LinkedIn?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MAY 13, 2015
[Google, Organic] If you stopped publishing your social content, would anybody notice?
Here are some of my thoughts and research; fodder for the conversation, if you will. We post weekly to other sites like Pinterest and Google Plus … and then of course there’s my personal profile, which is active on each of those sites as well. More on that later … And I think this topic is ripe for conversation.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 12, 2015
[Google, Organic] Is there a place for social media in a boring business?
In a study of organic Facebook reach conducted by AgoraPulse, the company found that across 8,000 companies, there was definitely a pecking order of conversationability. Organic reach is the content that is naturally connecting to customers without any promotion. This is a question that seems to pop up a lot. There is another option.
WEBBIQUITY | TUESDAY, MAY 12, 2015
[Google, Organic] How To Turn Video Marketing Into a Successful SEO Strategy
Videos can raise brand awareness and appear in Google’s organic search results, so it’s smart to take advantage of that. They are now ranking in the first overall position on Google for an extremely popular search query in the tennis world. Make the title organic. Guest post by Jason Parks. Watch video }.This
CMO ESSENTIALS | MONDAY, MAY 11, 2015
[Google, Organic] What Matters to You in a Marketing Publication? [Poll]
Market Research & Best Practices: Our goal here has been to give you fact-based resources to inform and enhance your own marketing and customer-facing initiatives. Marketing, Sales ,and Customer Service Collaboration: 7 Free Research Reports for Shared Knowledge. Other posts of note include –. Example posts include –. Snapchat.
HINGE MARKETING | MONDAY, MAY 11, 2015
[Google, Organic] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
Our research found these top performers use a blend of marketing techniques and business strategies to help elevate their visibility and demonstrate their expertise in the marketplace. You’ll need to develop company profiles for LinkedIn, Google+, Facebook, and Twitter. We call them high-visibility firms. Social media presence.
HUBSPOT | MONDAY, MAY 11, 2015
[Google, Organic] The Ultimate Guide to Getting a Job After You Graduate
Plus, you can’t properly research and follow up with hundreds of job applications. 30-minute well-organized and orchestrated phone interview can help you achieve this goal. What’s the culture at their organization like? Google yourself. College graduation is just around the corner, which means it’s almost speech season.
HUBSPOT | MONDAY, MAY 11, 2015
[Google, Organic] 7 Speakers You Won't Want to Miss at #INBOUND15
And that transition isn't just a strategy change; it's a mindset change that requires a new way of thinking about marketing to your customers -- both inside and outside your organization. The Essential Power of Market Research". Marketers talk a lot about the importance of market research. Follow @rmmageddon. Follow @portergale.
FATHOM | FRIDAY, MAY 8, 2015
[Google, Organic] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
In order to maximize your return on investment (ROI) through paid advertising for your health insurance organization, it’s essential to follow the steps below: Properly align budget with open enrollment periods – both individual and Medicare health insurance have very small windows through the year when consumers can switch insurance agencies.
KOMARKETING ASSOCIATES | THURSDAY, MAY 7, 2015
[Google, Organic] 30+ Ideas for Measuring Conversions on a B2B Website
Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.
HINGE MARKETING | TUESDAY, MAY 5, 2015
[Google, Organic] 7 B2B Website Best Practices to Enhance Your Online Presence
The Hinge Research Institute has found that 80% of professional services buyers check out a firm’s website to evaluate them as a potential provider. It also establishes credibility, and this dimension is more essential than many organizations realize. On Google+ or LinkedIn? So, how important is it? Why is that?
WEBBIQUITY | TUESDAY, MAY 5, 2015
[Google, Organic] The SEO Journey – How long before you start seeing results?
These are relevant words with little competition and high organic traffic. Google in fact offers voice search options, so that people can speak out their questions. Website audit, discovery and research, keyword strategy building and general planning. Guest post by Jack Dawson. Old vs. new SEO. The right question. Month #2.
MARKETING ACTION | TUESDAY, MAY 5, 2015
[Google, Organic] Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
They tend to be used more by people who have a good idea of what they’re looking for, as opposed to someone doing general research. Now add the fact that there are only about seven organic listings on the first page of Google search results. It’s often even less than seven organic listings. Google’s autofill feature.
HINGE MARKETING | MONDAY, MAY 4, 2015
[Google, Organic] SEO and Professional Services Marketing: What Every CEO Should Know
It’s a set of tools and strategies for helping your audience find your online presence via search engines, particularly Google. Genuinely useful content, organized, indexed and promoted appropriately is the basis of a good ranking. Our research shows that over 50% of firms have ruled out buyers before speaking to them.
EMAGINE B2B BLOG | MONDAY, MAY 4, 2015
[Google, Organic] International SEO: Tips For Creating Your Strategy
But, when it comes to SEO, how can you effectively optimize your website in order to improve your organic visibility in other countries? Utilize Google Webmaster Tools to submit a unique xml sitemap for each site and set the country targeting preferences accordingly. are all translated to the appropriate language.
MARKETING ACTION | FRIDAY, MAY 1, 2015
[Google, Organic] How to Perform an Onsite Audit for SEO: Part 1: Do the Research
We believe that every activity marketers do can be optimized, and we’ve got a favorite process: research, analyze, test, improve and repeat – that’s the true formula for optimization. Begin with research, gathering information to examine if technical SEO best practices have been followed. SEO Data Research. Google Index Status.
KOMARKETING ASSOCIATES | THURSDAY, APRIL 30, 2015
[Google, Organic] 6 Questions to Answer When Launching a B2B Content Marketing Program
With so much content being created, B2B organizations investing in content strategies need to make sure they find a way to stand above the rest. With this in mind, here’s a series of questions that B2B organizations need to ask themselves (and answer) prior to creating a rock-solid content marketing foundation. Targeted publish date.
FATHOM | TUESDAY, APRIL 28, 2015
[Google, Organic] Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
Negative keywords are extremely important for blocking user search queries that are most likely irrelevant to the services your healthcare organization is providing. Research-Mode: please note, many of our healthcare clients want to show up for these types of queries. Research. Animals. Puppy. Puppies. Kitten. Kittens. Horse.
CMO ESSENTIALS | TUESDAY, APRIL 28, 2015
[Google, Organic] The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad
In fact, customer experience management research shows that organizations with a process to map and manage customer journeys – including implementation / use case journeys where customers engage with their own customers –enjoy a year-over-year growth in their customer win-back rate that is three times the rate of their peers.
HUBSPOT | MONDAY, APRIL 27, 2015
[Google, Organic] 9 Highly Reputable Resources for Compelling Marketing Stats
Using accurate data in your original content is powerful way to communicate that you’ve done your research. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic. Your organization’s reputation is built by the information you publish online.
HINGE MARKETING | MONDAY, APRIL 27, 2015
[Google, Organic] How Marketing Visible Expert? Brad Geddes Transformed Visibility into Success
specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
HINGE MARKETING | MONDAY, APRIL 27, 2015
[Google, Organic] Visible Expert Profile: How Marketing Specialist Brad Geddes Transformed Visibility into Success
specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
BLOG MY CALLS | FRIDAY, APRIL 24, 2015
[Google, Organic] 10 Tactics to Optimize Your YouTube Channel
Finding the appropriate topics may involve keyword research, competitor analysis and customer feedback. Uploading a transcription of your video content will allow YouTube to insert captions within the video, which can then be indexed by Google. Everyone remembers the king – but the shrewd ones keep an eye on the queen. Titles.
HUBSPOT | FRIDAY, APRIL 24, 2015
[Google, Organic] The Ultimate Online Editing and Proofreading Checklist
Optimizing the way the writer organizes their content and ideas is an important part of the editing process. Are the chapters/headers/ideas organized in an order that makes sense and naturally guides readers through the content? Is the content well researched? Download this free guide for even more writing and editing tips.
MARKETING ACTION | FRIDAY, APRIL 24, 2015
[Google, Organic] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
Google’s research with Motista and CEB shows that emotions and branding are very much connected. Here’s one more data point from the Google/Motista/CEB study: When 3,000 B2B buyers were asked “Do you see a real difference between suppliers and value the difference enough to pay for it?” 86% of the respondents said no.
CRIMSON MARKETING | TUESDAY, APRIL 21, 2015
[Google, Organic] How Big Data and Marketing Analytics Help Sales
Try googling the words “Big Data.” If boiling down human behavior to binary histories sounds like the stuff that only those in the field of research or complex financial transactions can take advantage of, consider E-commerce—a world with which most of us interface today. Marketing analytics is the answer.
HUBSPOT | MONDAY, APRIL 20, 2015
[Google, Organic] Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?
In a 2014 report , the marijuana research and financial analysis firm, GreenWave Advisors , predicts that if the federal government (and all 50 U.S. Research” at the time links marijuana use to violence and criminal behavior. Marijuana smokers. Pot heads. Stoners. They’re a bunch of dirty hippies, right? And boy are they lazy! No job.
FATHOM | FRIDAY, APRIL 17, 2015
[Google, Organic] Are You Advertising Your Urgent Care Clinics Online?
The need for immediate and affordable care is evident and many different types of healthcare organizations are making it a priority. Many of the conditions/treatments examined around these service lines have a long “research” cycle before even considering scheduling an appointment. Urgent Care Google AdWords Benchmarks. But why?
HINGE MARKETING | WEDNESDAY, APRIL 15, 2015
[Google, Organic] Working with the Professional Services Marketing Partner (Not Quite) Next Door
But geographic location may not necessarily be the best determinant of fit for your organization or its particular needs. You may find that a firm across the country has clients similar to your organization. Cover the basics: your respective organizations, how you operate, pain points (to be solved, or in need of solving).
BIZNOLOGY | WEDNESDAY, APRIL 15, 2015
[Google, Organic] The past, present and future of link building
You know quality links are essential to improve organic search, but link building has you worried. Improvements in Google’s algorithm have many worried that conducting a link building campaign could result in your site being hit with a manual link penalty or the dreaded Penguin algorithm. Conducting an effective link building campaign.
MARKETING ACTION | TUESDAY, APRIL 14, 2015
[Google, Organic] Why Blogging Is More Important Than Ever
Just over the past year, the marketing landscape has changed dramatically. As Google changes their algorithm , then Facebook , and eventually Twitter , it’s making it hard for even the experts to keep up. Over the past two years, Facebook’s organic reach has declined from 16 to two percent. Here’s a hint. Blogs.
BIZNOLOGY | TUESDAY, APRIL 14, 2015
[Google, Organic] Essential SEO advice directly from Google
This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. guess Google believes that orchestras live and die by their individual musicians. Function follows form? No more.
WEBBIQUITY | TUESDAY, APRIL 14, 2015
[Google, Organic] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. Which keyword research and other SEO tools are most effective?
MARKETING ACTION | FRIDAY, APRIL 10, 2015
[Google, Organic] Productivity Tips: 9 Tools to Tame Your Inbox
They estimate that 13 hours of our time each week is spent reading, organizing, and responding to emails. According to Tom Pisello, aka The ROI Guy , email overload costs organizations about $5,000 per user in lost productivity each year. Pew’s research also revealed another unexpected piece of information. How many emails?
HINGE MARKETING | THURSDAY, APRIL 9, 2015
[Google, Organic] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
The Hinge Research Institute surveyed 530 professional services firms to better understand the business challenges that will define 2015 for IT services firms and give them a competitive edge. Cultivating transparency in an organization’s data and mapping that data to business strategy have become crucial to firms’ success.
ANNUITAS | TUESDAY, APRIL 7, 2015
[Google, Organic] Content Creation- It’s Not All The Same
Let’s assume we have a solid Demand Generation Strategy, fully vetted by sales and marketing, built on well-researched Buyer Insights and written to fully Engage, Nurture and Convert our prospects into our pipeline. buyer discovers an eBook from a Google search- they don’t know your company, and they don’t care to…just yet.
HINGE MARKETING | MONDAY, APRIL 6, 2015
[Google, Organic] The Rock Star of Digital Marketing: A Profile of Visible Expert? Mitch Joel
” As Hinge’s research has shown, Visible Experts are an enormous asset to the companies they work for, attracting higher fees and accelerating growth and new business opportunities. “We kept asking, ‘How do we make it real and organic?’ On Google+ or LinkedIn? Simple euphemisms, they are not.
CMO ESSENTIALS | MONDAY, APRIL 6, 2015
[Google, Organic] Four Digital Marketing Mistakes You Should Never Make
Your instinct might tell you that your brand should have a presence on as many social networks as possible, but research suggests that may not always be the case because different demographic groups use social platforms to interact differently with brands. If you feel a little behind the curve, don’t worry. That’s all well and good.
FATHOM | THURSDAY, APRIL 2, 2015
[Google, Organic] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
You can accurately track ROI on all investments – in CMI’s manufacturing report, only 2% of companies surveyed felt their organization was doing an incredible job tracking ROI on digital marketing spend. Paid advertising (through Google, Bing, LinkedIn) allows you to distribute your message immediately.
WEBBIQUITY | TUESDAY, MARCH 31, 2015
[Google, Organic] 22 Exceptional Business Blogging Guides, Tips & Tactics
” As if that isn’t enough, this post details four more “benefits an authentic company blog can deliver to the organization, beyond the top line” that make the effort required to maintain a high-quality, relevant blog presence worthwhile. The State Of Blogging 2014 [Research – Charts] by Heidi Cohen. ** 5 STARS.
HUBSPOT | TUESDAY, MARCH 31, 2015
[Google, Organic] Is Your Open Office Causing a Creative Crisis?
This was an extreme case with a lot of different problems, but research has shown that open offices cause decreased concentration, a result of more frequent interruptions from colleagues. Google’s Tel Aviv office features an indoor orange grove. This post originally appeared on Agency Post. Barbarian Group''s 1,100-foot-long desk.
EMAGINE B2B BLOG | MONDAY, MARCH 30, 2015
[Google, Organic] emagine’s Employee Spotlight: AnnaMarie Tush
When a new website is ready to be launched I’m one of the last people to look at it making sure it is optimized for their targeted keywords. I go through client blog posts and content to ensure it is best optimized for search, In addition to my onsite work, I perform keyword research, content strategies and reporting. doctor or a nurse.
CMO ESSENTIALS | MONDAY, MARCH 30, 2015
[Google, Organic] What Life in Modern Marketing Looks Like: 13 Personal Stories
Well, 100% of respondents in Aberdeen’s customer experience management research cited that they use two or more channels to interact with buyers. As long as I stay organized ? Observing consumers in the streets of NYC and in everyday life is also perfect market research. What is life in modern marketing like? er, borrowed ?
CMO ESSENTIALS | THURSDAY, MARCH 26, 2015
[Google, Organic] What Shazam Can Teach Marketers about Predictive Analytics
What’s more, Aberdeen research shows that 42% of Best-in-Class organizations are already creating models of customer buying behaviors and processes to map their customer journeys. After hitting a wall on ROI with Google AdWords, the team decided to test paid search with Bing and Yahoo as well. It’s the missing piece.
WEBBIQUITY | WEDNESDAY, MARCH 25, 2015
[Google, Organic] 13 Great Guides to Growing Your Blog Audience
You’ve put extensive effort into your business blog design, content strategy, research, and execution. How can you generate more organic search traffic? Give it time”) and Bing search (with a link to how Bing differs from Google’s webmaster tools ). Now—how you attract and retain a large audience? Email?
KOMARKETING ASSOCIATES | TUESDAY, MARCH 24, 2015
[Google, Organic] Marketing to the B2B Millennial: 6 Things to Remember
What these stats tell me is that Millennials are rapidly assuming leadership roles within organizations, in turn making them more influential players in the decision-making process than ever before. Communicating directly with vendor representatives is the real number one source of research for millennials. Did you know?
CMO ESSENTIALS | TUESDAY, MARCH 24, 2015
[Google, Organic] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
However, with the recent news that Google will be indexing tweets … again ?remember remember the pre-2011 glory days with Google Realtime Search ? The Search and Social Media Marketing Cycle: Fundamentally, what Google does best is to help people find things. Fun fact about me, I actually met my fiancé on Twitter.
B2B MARKETING INSIDER | TUESDAY, MARCH 24, 2015
[Google, Organic] Content Marketing ROI Starts With A Strong Business Case
There’s very few benchmarks, a little research and some examples that have been published on content marketing ROI. Cost of advertising / search landing pages with low organic and social traffic – same as above but here you want to look for places to fund your content marketing. And we won’t go too far to find it.
HINGE MARKETING | MONDAY, MARCH 23, 2015
[Google, Organic] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
Buyers are much more likely to do a Google search to find and evaluate a firm than to check personal references. Let’s take a look at ten absolutely fundamental B2B marketing strategies that will not only help your firm keep up, but help you get ahead. 1) Research Research is the bedrock of any modern marketing effort.
HUBSPOT | MONDAY, MARCH 23, 2015
[Google, Organic] A Wikipedia Expert's Thoughts on the NYPD Editing Controversy
Nearly eight years ago, a young web programmer named Virgil Griffith created WikiScanner , a website tracing many Wikipedia edits back to the CIA, Coca-Cola, The New York Times, ExxonMobil, and pretty much every large organization you can name. We asked Wikipedia expert William Beutler to comment on this news story. Wikipedia editors. Maybe.
MARKETING ACTION | THURSDAY, MARCH 19, 2015
[Google, Organic] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
Google’s autosuggest is a free option: just start typing your test keyword into a Google search window, and make note of what Google suggests. Google’s keyword planner is useful to find suggestions for keywords; you’ll need an AdWords account to use it, but those are free. Find new research if you can. Unread.
EMAGINE B2B BLOG | WEDNESDAY, MARCH 18, 2015
[Google, Organic] Reality Check: 5 Changes in B2B Marketing You Need To Know Today
Earlier this month, Google partnered with Millward Brown Digital to find out some of the changes being made in B2B marketing over the last two years. After surveying over 3,000 B2B researchers and decision makers, they found 5 new realities that are changing the face of B2B marketing. what does that mean for you? So, what now?
KOMARKETING ASSOCIATES | TUESDAY, MARCH 17, 2015
[Google, Organic] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
There is rarely a classic, “ten pack” of organic search engine results when searching Google. First, and often through the webmaster integration of structured data , Google is able to provide a more detailed search result experience. Structured Data Examples. Direct Answer Example: Action Items for B2B Marketers?
HUBSPOT | TUESDAY, MARCH 17, 2015
[Google, Organic] 14 Tools & Resources for Conducting Market Research
In fact, research shows Americans buy the same 150 items, which accounts for 85% of household needs. In part, we can blame lack of research for why there are so many unsuccessful product launches and ill-conceived new feature additions. 14 Market Research Resources. 1) Google Insights Databoard. People don''t like change.
EMAGINE B2B BLOG | TUESDAY, MARCH 17, 2015
[Google, Organic] 17 Reasons Why I’m Lucky To Be In Business Development
The Internet: It only makes sense for the Internet to be first, considering I wouldn’t have this job without it. I am grateful for the Internet (thank you Al Gore) and for the ability to research. 2.) Also, thank you Twitter for the ability to create lists to help keep my connections organized. Patrick’s day?
VERTICAL RESPONSE | TUESDAY, MARCH 17, 2015
[Google, Organic] 5 Ways to Use Paid Search & SEO Together
Conversely, SEO is relatively cost free, but optimization efforts can take a long time to impact organic rankings. Back in 2011, Google shifted the industry in this direction when they started limiting organic search query information in an effort to increase privacy. Keyword Research/Expansion. Leverage Compelling Copy.
HINGE MARKETING | MONDAY, MARCH 16, 2015
[Google, Organic] The Battle for Marketing Talent in Professional Services
Today, the most successful professional services marketers draw on advances in behavioral science, ever more powerful technology platforms, and in-depth marketplace research to build visibility and generate new business for their firms. More research equates directly with higher growth and higher profitability. Figure 1. Figure 2.