MADISONLOGIC B2B WHITE PAPERS | MONDAY, MARCH 2, 2015
[Google, Organic] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
content has led cutting-edge organizations to begin working a new. Every organization of any size has dozens if not hundreds. From marketing to sales to training to investor relations, business presentations structure and organize. In fact, potential online presentation content is all around us in every organization.
WEBBIQUITY | TUESDAY, FEBRUARY 24, 2015
[Google, Organic] 48 Phenomenal SEO Guides, Tips & Tactics
Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. But change is.”
HINGE MARKETING | MONDAY, FEBRUARY 23, 2015
[Google, Organic] Top 5 Business Challenges for Management Consulting Firms
So we got down to research. Diving into the Research In order to find the answers, the Hinge Research Institute conducted a study of over 530 professional services firms. For those seeking the full, multi-industry story, we’ve made the complete research report available for free online. On Google+ or LinkedIn?
B2B MARKETING INSIDER | MONDAY, FEBRUARY 23, 2015
[Google, Organic] Personas Are Great (Except When They Suck)
Another great definition of personas comes from Tony Zambito , who uses this definition: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions. Except when they suck! .
EMAGINE B2B BLOG | WEDNESDAY, FEBRUARY 18, 2015
[Google, Organic] 5 Things Mardi Gras and Banner Ads Have in Common
'It may not seem like it, but banner ads and festival floats have a lot in common and since Mardi Gras season is upon us, let’s learn a few lessons from an organization that has mastered cutting through the noise since medieval times. This involves time, effort and research. The endless fight. Bold design. It’s all about placement.
BIZNOLOGY | WEDNESDAY, FEBRUARY 18, 2015
[Google, Organic] No US companies among the 30 most transparent
Transparency International is the most prominent anti-corruption research organization in the world, and their 2014 study rated the transparency of the top 124 multinationals based on three criteria: anti-corruption programs, organizational transparency, and country-by-country reporting. Uber, Google, Amazon, etc.).
B2B MARKETING UNPLUGGED | TUESDAY, FEBRUARY 17, 2015
[Google, Organic] Why We Need to Shut Up and Let Our Customers Buy Something
Long before the internet, we had such a thing as research, marketing content and highly educated buyers-of-things both in the P-Cube and at the user level (the F-Word ). would bet that long before we could Google our way to insight, B2B buyers were about 25 percent of the way in before they picked up a phone. Goodness. Just like that?
HUBSPOT | MONDAY, FEBRUARY 16, 2015
[Google, Organic] How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer
In the Content Promotion Manifesto , Chad Pollitt uses real world examples from enterprise organizations to illustrate how brands can actually step down content production and step up promotion to achieve better results. Step 2: Research. Unfortunately, it won’t be getting easier any time soon. Step 1: Know Your Promotion Options.
EMAGINE B2B BLOG | MONDAY, FEBRUARY 16, 2015
[Google, Organic] eMagine’s Employee Spotlight: Allie Viau
Being an SEO strategist means having a long term, unhealthy love-hate relationship with the almighty Google. spend my days digging through data in Analytics, talking to clients about their on-site and off-site optimization strategies, and doing research to stay on top of industry trends and changes. An artist or actress. see below).
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 12, 2015
[Google, Organic] The line between Media and Brands is blurring fast
There are only 10 organic positions on the first page of most search engines and with online content publishing expected to grow 500 percent by 2020, there’s going to be a lot of content duking it out for those cherished spots. Let’s add to that the ratcheting down of organic brand visibility on Facebook and Twitter.
CMO ESSENTIALS | WEDNESDAY, FEBRUARY 11, 2015
[Google, Organic] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
Did marketers in earlier eras use the research, data, or information they had available to inform their decisions? You now have access to many tools like wordpress and google analytics that allow you to launch and market a site with little technical or analytical ability. Today, though, marketing looks decidedly different. David T.
WEBBIQUITY | TUESDAY, FEBRUARY 10, 2015
[Google, Organic] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ).
CRIMSON MARKETING | MONDAY, FEBRUARY 9, 2015
[Google, Organic] 5 Ways To Battle Increasing Pressure on Marketing
” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. Marketing has transformed into “the glue across the organization, providing oversight and coordination.” ” .
HUBSPOT | MONDAY, FEBRUARY 9, 2015
[Google, Organic] How to Research Blog Topics: A Step-by-Step Process
'Conducting research is an essential part of writing quality blog content. But doing research can be very time consuming if you''re not sure what you should be looking for and how to look for it. In this post I will take you through a four-step process for researching your blog posts. Google Related Search. Conclusion.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, FEBRUARY 9, 2015
[Google, Organic] Your marketing success may hinge on Gray Social Media
In a recent post, I pointed to research that shows that as much as 70 percent of social sharing is unknown to us. A study commissioned by Google shows that your most-loyal audience is more than 250 percent more likely to transmit your content and 200 percent more likely to make purchases from your company. These Gray social media.
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 5, 2015
[Google, Organic] 5 Ways B2B Organizations Can Incorporate Video Marketing
Here are a few examples of B2B organizations already leveraging this tactic: Web conference technology provider PGi offers a range of product and solution-specific tutorials in their YouTube channel and through their learning center. 'The integration of video content has been a confusing topic for many in the B2B space. Tutorials.
WEBBIQUITY | MONDAY, FEBRUARY 2, 2015
[Google, Organic] 10 Social Media Marketing Mistakes Businesses Must Avoid
Instead of wasting money on paid fans, spend more time on creating your strategy and increasing your fan base organically. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28
HUBSPOT | FRIDAY, JANUARY 30, 2015
[Google, Organic] 10 Excel Tricks Every Marketer Should Know
The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. Histograms are a convenient way to organize data into similar groups (e.g Google, Hubspot, Salesforce.com). 'Excel is a useful tool for a number of marketing tasks. 1) How to Summarize Data with a Pivot Table.
HINGE MARKETING | THURSDAY, JANUARY 29, 2015
[Google, Organic] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
'You might think you’re already doing everything you can to improve the visibility of your technology firm online, but the constantly changing algorithms used by Google could mean your approach is out of date. Outdated (and black hat) methods like keyword-cramming or unnatural optimization will get you in trouble with Google.
HINGE MARKETING | WEDNESDAY, JANUARY 28, 2015
[Google, Organic] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
'Research shows that content is the backbone of successful online marketing. Research - This is the most time consuming of the three, but can be a great way differentiate your brand. Consider enlisting a partner to conduct joint research. On Google+ or LinkedIn? However, it’s not an easy proposition.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 28, 2015
[Google, Organic] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Understanding what your audience is searching in Google is critical, and simply answering those questions can help you leaps and bounds with SEO. After the webinar, we received dozens of questions.
KEO MARKETING | TUESDAY, JANUARY 27, 2015
[Google, Organic] Top 10 B2B Inbound Marketing Predictions for 2015
Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. 'As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. Now, it is just the opposite.
HINGE MARKETING | MONDAY, JANUARY 26, 2015
[Google, Organic] New Research Report: Referral Marketing for Professional Services Firms
Our previous research found that increasing referrals was the top marketing initiative for professional services firms in 2015. We wanted to find the answers, so we got down to research. Now we’ve analyzed the results and published our findings in a new free research report, Referral Marketing for Professional Services Firms.
MARKETING ACTION | FRIDAY, JANUARY 23, 2015
[Google, Organic] SEO Basics + a Checklist for Content Marketers
Keywords are the backbone of any SEO efforts, and without some organization and strategy, missed opportunities abounds. Next, review Google AdWords for keyword volume. SEOs recommend adding useful keyword phrases to these areas of a page and organizing your content with headings in mind. check Google AdWords traffic?
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 22, 2015
[Google, Organic] 8 Steps To A More Effective B2B Content Marketing Program
At KoMarketing, our written strategy led to 64% growth in unique visits year over year and 90% organic search growth. When we first started working with clients on more organized content marketing initiatives, ideas were saved everywhere, across everyone’s desks and laptops. Editorial Calendar Templates in Google Docs.
CMO ESSENTIALS | THURSDAY, JANUARY 22, 2015
[Google, Organic] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
Whether it’s Google Analytics, WordPress, Salesforce.com, HubSpot, or Canva, a good candidate will list out the technologies they’ve mastered that are relevant to their work – not just marketing technologies, but related ones, such as content management systems and CRM tools. resume that’s more than two pages long. Missing metrics.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 20, 2015
[Google, Organic] The state of the nation on SEO, content strategy and earned media
'I’m working on an exciting new book project and as part of my research, I had the opportunity to interview Lee Odden , CEO of TopRank Marketing and the author of Optimize , one of my favorite business books of the past five years. Many of the link building strategies that have been used have been killed off by Google. Lee Odden.
HINGE MARKETING | MONDAY, JANUARY 19, 2015
[Google, Organic] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
When marketing can’t work efficiently to drive new business, it’s all too common for an organization to fall behind in the marketplace. Fortunately, the wealth of research and success stories available online can make this process a lot easier. On Google+ or LinkedIn? The result? The results invariably suffer.
HUBSPOT | MONDAY, JANUARY 19, 2015
[Google, Organic] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
You need to dedicate more time to researching and write the best and most engaging content you can. Here are some ways to repurpose your well-researched blog posts to capture a more engaged audience for your business. Writing a well-researched blog post gives you an enormous amount of content at your fingertips. Bonus Tip.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 19, 2015
[Google, Organic] 12 Ideas to Ignite Your Content NOW
In this case, the organizations are almost challenging their readers to share the content by denying them the convenience of a simple share button! Join services like Yelp, Citysearch, Google Places and other review sites associated with your location and industry and solicit customer reviews. Following a hashtag also organizes people.
VERTICAL RESPONSE | THURSDAY, JANUARY 15, 2015
[Google, Organic] Why You Should be Using Product Listing Ads Right Now
'Comparison shopping sites like PriceGrabber , Nextag , and search engines like Google and Bing allow people to research, compare, and check the availability of products all at once. It’s also good if you don’t have high organic or PPC (Pay-Per-Click) rankings. How do they work work? . What are the benefits?
MARKETING ACTION | THURSDAY, JANUARY 15, 2015
[Google, Organic] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
It’s no mistake that most organizations spend the largest chunk of marketing budget on acquisition.) Whether you focus on organic search, paid search, or a combination, the principles for generating top-of-funnel leads are the same. Forrester Research, Jul 2013). But attraction has to start somewhere. TACTIC 1: Search Marketing.
CMO ESSENTIALS | WEDNESDAY, JANUARY 14, 2015
[Google, Organic] What a Millennial Marketer Wants to See in a CMO
Despite our generational differences, as your organization’s marketing commander in chief, you need your millennial troops to rally behind you. It’s not unheard of; generational segments aside, when organizations have executives who are engaged and invested, initiatives measurably move forward with less resistance. It’s ok if you are.
HUBSPOT | WEDNESDAY, JANUARY 14, 2015
[Google, Organic] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
The trouble was that everyone wanted listings sponsored by Google AdWords, not Ask Jeeves. was an HR Generalist for Columbia/HCA, which at the time was the largest healthcare organization in the world. learned how to organize data and how to do it in ways that people can actually use. What did they do there? Follow @andrewteman.
HUBSPOT | WEDNESDAY, JANUARY 14, 2015
[Google, Organic] International SEO 101: Which Domain Structure Should You Use?
'If your website is focused on an audience larger than just one country, you probably have spent some time thinking about the best ways to organize and optimize your site for different countries. What Does Google Think? Google very clearly states that they use ccTLD to determine country targeting. Domain Architecture Options.
BIZNOLOGY | TUESDAY, JANUARY 13, 2015
[Google, Organic] You’re doing a terrible job with search and social
All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. The initial conversation generally almost always reveals that the client feels victimized by Google. They may share with Facebook and have their posts on Facebook auto-post to Twitter and Google+.
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 13, 2015
[Google, Organic] 10 of the Most Successful B2B Blog Post Themes
After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest. 12 Questions to Ask When Performing SEO Keyword Research.
WEBBIQUITY | TUESDAY, JANUARY 13, 2015
[Google, Organic] 19 More Outstanding Social Media Marketing Guides
In addition to the “Big Four,” the findings and associated infographic looked at SlideShare (the “new kid on the block”) as well as “niche players” Google+, Pinterest and Instagram. ”), StumbleUpon, Google+, Triberr, and Facebook. Image credit: KISSmetrics. Twitter between 1:00 and 3:00 p.m.).
MARKETING ACTION | TUESDAY, JANUARY 13, 2015
[Google, Organic] What It Takes to Optimize Your Brand’s Organic Search Visibility
It seems like only yesterday that a brand new company could launch a site, bake some bolded and italicized keywords into each page, prop up a few cookie-cutter articles on free blog platforms for instant backlinks, and watch the organic search traffic start rolling in. 'When did SEO become so complicated? The On-Page Factors. Page Speed.
HUBSPOT | MONDAY, JANUARY 12, 2015
[Google, Organic] How to Blog Consistently Without Burning Out
Develop your own way to organize your reading list. I''ve set up a separate Cyfe dashboard full of widgets monitoring all sorts of search results: Twitter search results for my favorite hashtags, Google Plus search results, Google Alerts, etc. 'I''ve been blogging for as long as I''ve been working. Here are mine. 1) Read a lot.
HINGE MARKETING | FRIDAY, JANUARY 9, 2015
[Google, Organic] Understanding Your B2B Website: 10 Key Terms to Know
Before Googling, researching social media profiles, or asking a colleague, buyers will go to your website to begin learning if your firm is the right fit. CRM uses technology to organize, automate and synchronize sales, marketing, customer service, and tech support. On Google+ or LinkedIn? DNS – Domain Name System.
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 6, 2015
[Google, Organic] There Is No One Size Fits All B2B SEO Program
Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work. Basic keyword research review. Preliminary SEO Analysis.
WEBBIQUITY | TUESDAY, JANUARY 6, 2015
[Google, Organic] 27 (of the) Best Social PR Guides and Tips of 2014
And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. Guides to PR and Influencer Research. Is there still a role for press releases?
DIANNA HUFF - B2B MARCOM | MONDAY, JANUARY 5, 2015
[Google, Organic] The Telephone is Still a Great Way to Prospect
In addition to receiving unsolicited email, I often receive two, three, four, five emails in a single day from organizations (hello Amazon). You can view the prospect’s website, research their industry, do a Google search of the prospect’s company, and of course maintain a connection on LinkedIn. You must be joking!
MARKETING ACTION | MONDAY, JANUARY 5, 2015
[Google, Organic] 87 New (Really) Marketing Automation Stats
Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Research reports (59%). use Google.
WINDMILL NETWORKING | FRIDAY, JANUARY 2, 2015
[Google, Organic] The Brain-Changing Power of Social Media
When we look at it deeply from the brain’s point of view, we start to understand that the brain is the social organ of the body. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to research and develop social media strategies and methods that create action and emotion in the reader.
HUBSPOT | THURSDAY, JANUARY 1, 2015
[Google, Organic] How to Find Accurate and Compelling Data
Then, I''ll list a few of my favorite places to look for reliable data and research. Is this web page affiliated with a credible organization? What is the purpose of the organization that is hosting the website? General Data/Research. Pew Research : Public opinion polls, demographic research, media studies, etc.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 31, 2014
[Google, Organic] Best blog posts of 2014
Here are three most popular episodes of 2014: Coming Clean on Facebook Reach – Tom and I tore into new research that demonstrated a cataclysmic slide in organic Facebook reach. Would you Erase Yourself from Google Search? 'It’s fun and rewarding to look back at the body of work for the year. The rest of the Top 10.
KOMARKETING ASSOCIATES | TUESDAY, DECEMBER 30, 2014
[Google, Organic] Our Favorite Online Marketing Blog Posts and Articles of 2014
The Ideal Length of Everything, Backed by Research. You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here. You can see more of the posts, articles, and information Brendan likes on Twitter , Google+ and LinkedIn and read her blog posts here.
WEBBIQUITY | TUESDAY, DECEMBER 30, 2014
[Google, Organic] 22 Noteworthy Content Marketing Guides and Tips
According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 'Content marketing is a hot topic. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Image credit: Intergage. What role does visual content play?
MARKETING ACTION | MONDAY, DECEMBER 29, 2014
[Google, Organic] Pinterest Crash Course: Get Up and Running In One Day
Pinterest is now more popular than Twitter, according to Pew Research. It drives more referral traffic than YouTube, Google+, and LinkedIn combined. Your boards should be organized logically, similarly to how the content on your website is organized. 'Still holding out on Pinterest? It may be time to reconsider. Media.
BIZNOLOGY | FRIDAY, DECEMBER 26, 2014
[Google, Organic] 4 tips for generating more return business in any industry
These individuals have already researched your brand and chosen to make a purchase. And let’s face it, every organization will receive a negative online review on Yelp, Google local, Facebook, or another outlet at one point or another. Hopefully, they’re fully satisfied with the purchase. Sounds like an all-around win, right?
HINGE MARKETING | WEDNESDAY, DECEMBER 24, 2014
[Google, Organic] Top 9 Professional Services Marketing Lessons Learned in 2014
In our research on high growth, high value professional services firms , we found that high growth firms were almost 3x more likely to have a strong differentiator. In fact, research has shown that SEO is the single most effective tool for online lead generation. Now, his company is not only able to exist, but excel. Not so fast.
HUBSPOT | WEDNESDAY, DECEMBER 24, 2014
[Google, Organic] 15 Business Books Every Aspiring Entrepreneur Should Read
Not sure where to start your research? Here Mark Stickdorn highlights the importance of human-centered design and discusses methods for customer and design research. Whether that success translates into a sound business with engaged and happy customers or a major acquisition from Google, it’s safe to say this book is a worthwhile buy.
HINGE MARKETING | TUESDAY, DECEMBER 23, 2014
[Google, Organic] Professional Services SEO in 2015: 5 Facts Every CMO Should Know
But other changes, such as Google’s decision to completely end Google Authorship, were crystal clear. You can no longer buy your way to the #1 spot in organic search results. Buying links from link networks used to be the quickest and easiest way to get your site listed high in organic search rankings. Probably not.
HUBSPOT | FRIDAY, DECEMBER 19, 2014
[Google, Organic] An Overview of the Major Google Algorithm Updates of 2014
'Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. The Major Google Algorithm Updates of 2014. The Animals: A Quick Refresher.
HINGE MARKETING | THURSDAY, DECEMBER 18, 2014
[Google, Organic] The Top 5 Business Challenges for Accounting & Financial Services Firms
Recently, the Hinge Research Institute surveyed 530 professional services firms of many different industries and firm sizes, as part of an ongoing study of professional services firms and how they grow. In light of significant competitive pressure, organic growth is a critical goal for firms. On Google+ or LinkedIn?
WRITTENT | WEDNESDAY, DECEMBER 17, 2014
[Google, Organic] 10 Things Epic Copywriters Do
Investigative Research. By the time something hits Google, it may be old news. That’s why the leading copywriters take their research beyond the usual sources, like top industry blogs and websites. Make Quora, LinkedIn groups, and HARO a regular part of your research to stay ahead of everyone else. 'Image source.
MODERN B2B MARKETING | TUESDAY, DECEMBER 16, 2014
[Google, Organic] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
As Aditya says, our “visibility, [our] profile, the profile of the marketing organization — are all going to increase”. Second, the marketing organization of the future is going to look different. In this new world, marketing organizations need different skills than they have today. Google does it. That means fast.
B2B MARKETING INSIDER | MONDAY, DECEMBER 15, 2014
[Google, Organic] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
The company I worked for was a nationally-ranked market research firm that very few people had actually ever heard of. So I took our greatest asset: survey research. taught myself SEO basics and used a list of target keywords to create and distribute stories on our latest research. Cover research reports, or.
VERTICAL RESPONSE | MONDAY, DECEMBER 15, 2014
[Google, Organic] Three Ways to Rock Organic Search Results
To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results. In addition, the very first organic result on the SERP (not including ads) receives about 32.5% The results that appear directly below paid ads are unpaid, or organic. of search traffic.
BLOG MY CALLS | WEDNESDAY, DECEMBER 10, 2014
[Google, Organic] 18 Unexpected Formulas to Increase Website Conversions
So if you haven''t got Google Analytics or some analytics software on your site, go ahead and add it even if you''re not going to be looking at it right now because what it does is it stores a history of the way people use your website, and you can go back to that and ask people questions over time as you become more and more conversion oriented.
HUBSPOT | TUESDAY, DECEMBER 9, 2014
[Google, Organic] 9 Ways Interior Designers Can Reach New Clients Using Houzz
Design schools and organizations. Categories and profiles are indexed by Google. So, do your keyword research and spend plenty of time writing great descriptions for everything you add to Houzz. Who Should Use Houzz for Marketing? Especially hot are bathroom and kitchen-related products and services. Home and outdoor media.
HINGE MARKETING | TUESDAY, DECEMBER 9, 2014
[Google, Organic] Top Trends in A/E/C Marketing for 2015
The mobile revolution has crossed the “halfway mark” in the United States, and is well on its way to becoming a truly global trend: Pew Research reports that 58% of American adults have a smartphone and 42% of American adults own a tablet computer. On Google+ or LinkedIn? 1) Responsive Websites. But not anymore.
MARKETING ACTION | TUESDAY, DECEMBER 9, 2014
[Google, Organic] Critical Rules for SEO Success in 2015
What it means for the B2B marketer is that search is important, and ranking well in search is particularly important: Almost 33% of organic search traffic goes to the first listing on the page ; over 75% goes to the first five listings. Every change Google makes is in support of this long game. None of this is surprising. letters long.
HINGE MARKETING | FRIDAY, DECEMBER 5, 2014
[Google, Organic] In-Depth Interview vs Online Survey: A Marketing Director’s Guide to Brand Research Data Collection
'When conducting primary research on your firm’s brand , the decisions that you make early in the process can have a ripple effect down the line. Let’s take a look at the benefits and drawbacks of using an online survey instrument versus in-depth interviews (IDIs) when considering conducting primary brand research.
HINGE MARKETING | WEDNESDAY, DECEMBER 3, 2014
[Google, Organic] How to Find the Best Keywords for Optimizing Your Website Content
'Keyword research has become harder and harder as Google continues to hide more information from webmasters. 1) Google Auto-Populate. Searchers will often start by typing in a particular query only to end up choosing what Google auto-populates in the search box. 2) Google Related Searches. 5) Google Trends.
LEADERSHIP | TUESDAY, DECEMBER 2, 2014
[Google, Organic] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
Top 10 strategic keywords ranked organically on the first page of Google search results. Instead of simply recognizing the trend that buyers traverse 70% of the sales cycle researching on their own, the marketing team at IntelliResponse chose to stay ahead of the trend. Still the toughest challenge for many B2B organizations!
FATHOM | TUESDAY, DECEMBER 2, 2014
[Google, Organic] The Ultimate 2015 SEO Redesign Checklist
The SEO checklist below takes into account Search Metrics annual breakdown of Google’s ranking factors (and the estimated weight of each), as well as Fathom’s own SEO predictions for 2015 (and our thoughts on which factors will be most important). 'If you’re planning on a website redesign heading into the new year, read on! but it’s worth it.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 2, 2014
[Google, Organic] Content Marketing Is A Strategic Solution To A Strategic Problem
like how Hubspot breaks their marketing organization into the stages of the funnel. The answer to the question needs to be driven through lots of analytical research. Take the Google Keyword tool out for a spin. Create training and enablement to develop the skills to get the job done across the organization. Branding?
WEBBIQUITY | TUESDAY, DECEMBER 2, 2014
[Google, Organic] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
The Google+ platform has 67 percent male users. 90% of organizations market with content. Organic search leads have a 14.6% 33% of clicks from organic search results go to the top listing on Google. At the other end of the scale are legal (9%) and market research (8%). Google is #3. Google+ Stats.
HINGE MARKETING | MONDAY, DECEMBER 1, 2014
[Google, Organic] Top 10 Marketing Techniques for Professional Services
In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references. Our research shows that firms with in-house Visible Experts experience a variety of important benefits. The answers aren’t the same as they used to be.
LEADERSHIP | FRIDAY, NOVEMBER 21, 2014
[Google, Organic] Interesting Infographics: The Road to Success through Paid Social Amplification
'We have had some great discussions about social media’s role in B2B demand generation but at least I have usually focused on ways to organically grow our social media presence. Start with Owned media that is tailored to your target audience, structured for maximum readibility and is indepth and well-researched. Reddit Ads.
WRITTENT | THURSDAY, NOVEMBER 20, 2014
[Google, Organic] SEO Isn’t Dead: 10 Ways to Use It for Business
They’ll help you win, regardless of what algorithm updates Google throws at you: 1. Create a Google Local Page. Not every business can sign up for a page on Google places. However, if your organization has a verifiable, brick-and-mortar location, you’re eligible. Extremely well-researched. Image source.
HINGE MARKETING | WEDNESDAY, NOVEMBER 19, 2014
[Google, Organic] Marketing Planning for 2015: How to Create a Content Calendar for Your Firm
For example, if your firm helps organizations stay secure online, then a potential topic idea could be “Top 5 Ways to Keep Your Organization Secure from Hackers.” Here are a few ideas: Organizing Content: Use What You’ve Got. Keyword research. Or an influencer at the organization? Getting Started.
WRITTENT | WEDNESDAY, NOVEMBER 19, 2014
[Google, Organic] 22 Must Know SEO Writing Tips for Higher Rankings
m talking about writing optimized content using Google-friendly best practices. This saves you time and keeps you organized and focused. Google favors sites that continuously publish fresh content, so writing consistently can improve visibility. Subheaders (H1-H6 tags) organize your content and describe it to search engine bots.
THE ROI GUY | TUESDAY, NOVEMBER 18, 2014
[Google, Organic] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
'By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision. So what are these insights?
HINGE MARKETING | TUESDAY, NOVEMBER 18, 2014
[Google, Organic] 4 Metrics to Track ROI in B2B Online Marketing
You can track prospect interaction and engagement down to individual clicks and page views thanks to tools like Google Analytics, Google Webmaster Tools, and social media monitoring software. Our research shows that 77% of professional firms generate new business leads online. On Google+ or LinkedIn? Impressive, right?
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 18, 2014
[Google, Organic] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
'With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Google Quality Ratings Guideline (Version 5.0). Software Solutions Used. Final Thoughts.
CMO ESSENTIALS | MONDAY, NOVEMBER 17, 2014
[Google, Organic] How to Achieve the Right Blend of Art and Science for Marketing
This idea of “artscience” is a concept initiated by David Edwards (professor of Biomedical Engineering at Harvard University and author of “ARTSCIENCE: Creativity in the Post-Google Generation”). And if so, how do we “right the boat?”. The number of rapid, high-stake decisions that you must make or influence is on the rise.
MARKETING ACTION | FRIDAY, NOVEMBER 14, 2014
[Google, Organic] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
But sometimes that’s not possible, and if someone is airing a legitimate issue with your organization in a public social forum, it’s up to you to respond fast and do it in a transparent way, in the same channel. Be sure to do your research before you dive in. 'Email and social media can be a powerful combination. Start with the Basics.
B2B MARKETING INSIDER | WEDNESDAY, NOVEMBER 12, 2014
[Google, Organic] The 15 Best LinkedIn Pulse Articles On Marketing
Brian defines “digital Darwinism” as the age we live in where technology and society are evolving faster than the ability of organizations to adapt to it. Adam then draws on some research that shows that one element of being interesting is the ability to surprise your audience. Thousands of new visitors every month!
MARKETING ACTION | MONDAY, NOVEMBER 10, 2014
[Google, Organic] How B2Bs Can Beat the Black Friday Blues
For most organizations, there’s no such thing as “rollover budgets”; that is, if allocated dollars aren’t spent by the end of the year (or the quarter), they’re generally gone. According to SiriusDecisions, 80% of B2B buyers conduct their own research online before ever engaging with a seller. 'Black Friday gold prices. BUT ….
WRITTENT | FRIDAY, NOVEMBER 7, 2014
[Google, Organic] 58+ Resources to Master SEO Copywriting
This video explains the formula behind Google and Bing’s search algorithm. Keyword research is the foundation for content that is optimized for search engines. Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic. Copyblogger’s Keyword Research Ebooks. What Is SEO? Section 2: Keywords.
SYNECORE | FRIDAY, NOVEMBER 7, 2014
[Google, Organic] 4 Insights from the Web Design Trenches
From a design perspective, I can’t say which layout is going to work best for you unless I know what the content is and how it can be best organized to give your site visitors the information they need to take the desired action. What then is the governing principle behind how you organize website content? text, images, video, etc.),
BIZNOLOGY | THURSDAY, NOVEMBER 6, 2014
[Google, Organic] Advice on starting and growing an SNS
am going to brain dump on this based on my experience, research and understanding. Google uses this technique. We have not discussed all the failures that Google has pursued. One may say that Google Video was a failure — but not YouTube — and so was Orkut, their “failed” social network service. Enjoy!
MARKETING ACTION | THURSDAY, NOVEMBER 6, 2014
[Google, Organic] 6 Survival Tips for Content Marketing Island
Yes, carrying the content marketing banner in an organization can be a lonely position if you don’t take some key steps along the way. Identify the pain points within your organization related to revenue generation. In today’s world, there is a plethora of third-party research that you can probably find. Tip 1: Find a Friend.
MARKETING ACTION | WEDNESDAY, NOVEMBER 5, 2014
[Google, Organic] Google Inbox – Deliverability or Visibility?
And Google knows this. Google recently introduced a new application, called “Inbox,” which will likely reduce your need to scour your already-swamped inbox for a boarding pass, a show ticket, or a receipt when you want it. So, what’s the big deal here – besides Google making a big deal out of it? Smarter Inbox Experience.
KOMARKETING ASSOCIATES | FRIDAY, OCTOBER 31, 2014
[Google, Organic] 8 Key Changes In Google Search B2B Marketers Should Know
'As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. The key takeaway?
MARKETING ACTION | TUESDAY, OCTOBER 28, 2014
[Google, Organic] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. My goal here is to add multiple contacts in an organization to my social funnel, because after all, not all decision makers have adopted social media yet. 'OK, I’ll admit it. My bad.).
VERTICAL RESPONSE | THURSDAY, OCTOBER 23, 2014
[Google, Organic] 8 Easy SEO Tools Everyone Should Use
Google Analytics : The gold standard for analytics tools. You can see what pages are driving organic traffic for your site, traffic numbers and tons more. . Google Page Speed Insights : A quick page load time can impact search rankings as evidenced in this post from Moz. But Google Trends : Curious about the latest buzzwords?
CRIMSON MARKETING | TUESDAY, OCTOBER 21, 2014
[Google, Organic] Why Is No One Paying Attention to My Content on Social Media?
Good social amplification first takes into account a target demographic and then does the appropriate research beforehand. While there is still plenty of room for word-of-mouth and organic growth, paid amplification is growing in popularity as a means to get in front of a larger audience. What is social amplification?
VOICE-BASED MARKETING | TUESDAY, OCTOBER 21, 2014
[Google, Organic] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
Marketers have access to all kinds of tools to help with this— clickstream reporting , advanced call tracking abilities , Google Analytics integrations—and this section of the study reinforced the fact that CMOs, more than ever, need to be on top of all the ways to prevent making important decisions on bad data. It’s true. Can you?
WEBBIQUITY | TUESDAY, OCTOBER 21, 2014
[Google, Organic] 11 Remarkable Guides to Marketing, Search, and Life
Noting that “B2B buyer activity and research peaks at different times of the day, week, month and year,” Amanda Nelson showcases an infographic that reveals “when B2B buyers perform research on the web, when they convert on a website, and when you can get them on the phone.” Image credit: salesforce blog.
HUBSPOT | FRIDAY, OCTOBER 17, 2014
[Google, Organic] The Social Media Manager's Guide to Staying Organized
'Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. We asked the people who run social media for their brands from across the United States for their best tips on staying organized. 1) Keep an updated content calendar.
HUBSPOT | MONDAY, OCTOBER 13, 2014
[Google, Organic] How to Write an In-Depth Post in Less Than Two Hours
Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. This is how I write lengthy and well-researched articles in just two hours. Quick Disclaimer: This article is a bit unusual in that it’s not as highly researched as other articles I’ve written.
HUBSPOT | FRIDAY, OCTOBER 10, 2014
[Google, Organic] The Ultimate Guide to Hiring Effective Marketers
Not to mention all the Google algorithm updates !). Even the Pew Research Center’s Internet and American Life Project confirms this phenomenon of impatience: Their summary of a recent study on people under 35, goes like a warning label. 'Let’s play a game, you and I. Let’s say his name is Malcolm Marketer. But, wait!
HUBSPOT | THURSDAY, OCTOBER 9, 2014
[Google, Organic] How to Design Content Remarketing Campaigns That Actually Work
What''s So Awesome About the Google Display Network? According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. 2) What''s So Awesome About the Google Display Network (GDN)? Ad Formats on the Google Display Network. About Ad Fatigue.
FATHOM | WEDNESDAY, OCTOBER 1, 2014
[Google, Organic] What You Need to Know About Hospital Retargeting
Its popularity has increased significantly year over year as you can see from the Google Trends data below and it’s beginning to capture a larger chunk of advertisers marketing budget. The advertiser creates “lists” or “audiences” that then organizes the user in a particular group based the page a user did or did not visit.
B2B MARKETING INSIDER | WEDNESDAY, OCTOBER 1, 2014
[Google, Organic] The 1 Key To Success In Content Marketing (And Life)
mentioned that this key factor has been validated by lots of research. This kind of “checklist marketing” has deep historical roots in many organizations. LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%.