• IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Google, Organic] 5 Mobile Insights That Will Change How You Market to Millennials
    Be present in those micro-moments (as Google would say), and make it easy for them to pick up the journey where they left off - when it’s most convenient for them. 2. Mobile isn’t all about browsing and researching. Everywhere you go, millennials are looking down at their phones. What are their views on privacy? consumers.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Google, Organic] 6 Ways That Nonprofits Can Improve Their Keyword Research
    When your organization is easier to find on Google and Bing, you’ll generate more visibility around your work. To understand this difference, take a look at the following examples of long-tail keywords: “keyword research tips for nonprofits”. You’ll need to do some research to ensure that you’re taking the right steps forward.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Google, Organic] How to Optimize Your Content for Google's Featured Snippet Box
    In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. There's been a lot of conflicting advice out there, including the idea that Schema.org data was the reason behind Google displaying this data.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Google, Organic] What to expect when you’re expecting #MarTech next month
    In collaboration with SapientNitro, we’ll also be conducting the next edition of the CMTO study — the most definitive research to date on the marketing technologist profession. We’re 6 weeks away from the next MarTech conference in San Francisco. If you like what you read here, please register this week to reserve your seat.
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Google, Organic] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    At some point on your timeline, your company begins to grow up and your brand matters enough for you to polish it (if necessary) and then make sure it’s being used consistently across your entire organization. During this time, they research online, read third-party reviews, and reach out to their peers and social connections. Videos.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Google, Organic] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    content has led cutting-edge organizations to begin working a new. Every organization of any size has dozens if not hundreds. From marketing to sales to training to investor relations, business presentations structure and organize. In fact, potential online presentation content is all around us in every organization.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Google, Organic] Marketing Automation Simplified
    technology and expertise, leading organizations are aligning marketing to sales, powering revenue. Benchmark data from research firm SiriusDecisions indicates. that the number of B2B organizations using marketing. their timeline and research journey. implementing systems for reporting and intelligence, organizations can.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Google, Organic] Grande Guide to B2B Blogging
    IMPROVE SEARCH RESULTS Search engines such as Google, Bing and Yahoo reward. MANPOWER Using traditional research methods, the temporary. Look at Google Analytics to. All should eventually point back to a call. -to-action on your website. • Use your research to create killer offers that speak. organization. series.
  • THIRD AND TWO B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Google, Organic] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    organizations to hire her / him because with. That organization will usually fail to. medium-sized organizations, non-profits and. Organizations measure success by the exposure. organizations never stop to consider their digital. reflect the organization’s true personality — so. Legendary Ad Executive David.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Google, Organic] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. within the broader transformational challenges in their organizations. B2B Marketing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Google, Organic] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. within the broader transformational challenges in their organizations. B2B Marketing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Google, Organic] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. within the broader transformational challenges in their organizations. B2B Marketing. know which half."
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [Google, Organic] The uncomfortable state of content marketing metrics
    In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s Perhaps they found the article organically and I had a record of page views in Google Analytics. think that is what’s showing up in the CMI research.
  • DISCOVERORG  |  FRIDAY, FEBRUARY 5, 2016
    [Google, Organic] 3 Tips for Embarking on an Account-Based Selling Program
    Don’t miss the boat – get started with ABS in your organization today by using the following tips: 1. Once the contact is initiated, the process of continuous research on both the company and the contact(s) should stay at the top of a rep’s priorities. great second step is to set up a Google Alert using the company name.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Google, Organic] Latest Marketing Trends That Will Grow Your Tech Firm
    Firms understandably seek to organize their efforts around the latest marketing trends, but always with an eye toward growth. Our research points to three marketing trends in particular that are both far reaching and interconnected: Increase the visibility of your experts. Google is another reason you should care about design.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Google, Organic] 8 Things to Do Before Interviewing Someone for Your Team
    Hiring the right talent for your organization has a direct impact on maintaining your competitive edge, so it is crucial that you don’t screw it up by short-changing the preparation required for the interview process. Go ahead, Google “job interview tips” and within.27 Hiring talent is scary. There are so many modern ways to do this.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 1, 2016
    [Google, Organic] Don’t Be a Sea Sponge: Use Customer Data to Improve Digital Content
    At the Content Standard we monitor visitor data daily using the Skyword Platform and Google Analytics —this allows us to know exactly who our target audience is, what they like, and what’s not resonating. Customer data—what would marketers be without it? We’d all be sea sponges. We get poked around and bend to the ocean current.
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Google, Organic] 11 Top Tips For Developing YouTube Influencers
    Facebook can get more organic “day 1” views, while Instagram, Snapchat, Vine and the various new live streaming apps can each have more bite-sized immediacy and up-front influence in the short term. But because of its integration into Google search and its own powerful search engine (No. Long-Tail Discoverability.
  • FATHOM  |  TUESDAY, JANUARY 26, 2016
    [Google, Organic] 10 Things You Should Know as a Paid Search Newbie
    The first time logging into the Google AdWords can be overwhelming. Google AdWords is easily manageable after learning just a few tips and tricks. The search network includes Google search and other sites that show AdWords ads based on search results and are text ads. Ad space on Google search pages is competitive.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 21, 2016
    [Google, Organic] How to Write Blog Posts Faster – and Better
    Maybe you keep your notes and ideas organized in Evernote or Wunderlist or Google Keep (or many others) so that you’re able to dive right in when you sit down to your computer. Let’s face it: Effective content writing isn’t all organization and outlines, which is to say there is an art to the science. Research. Headlines.
  • FATHOM  |  THURSDAY, JANUARY 21, 2016
    [Google, Organic] Fathom SEO Pulse #54: Algorithm Updates, Hyper-Targeted Content & More
    Here’s the latest SEO news: “Moz Report: HTTPS Makes Up 25% of the Top Google Search Results”. Google only began indexing these pages in December. Google: Title Tags Are Not A Critical Ranking Signal”. Google Tests Installing Apps Directly Within the Mobile Search Results”. New Google Maps Suggest Edit Screen”.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Google, Organic] 8 Ways to Improve Your Online Content Marketing
    buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Get Organized with an Editorial Calendar. They help everyone on your team stay organized and continue working toward clear, outlined goals. Good question. Isn’t it your lucky day.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Google, Organic] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. Word Count: Here at HubSpot, we recently analyzed the effect of blog post word count from our own blog on organic traffic and found that the sweet spot was 2,250–2,500 words. Facebook.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Google, Organic] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. Word Count: Here at HubSpot, we recently analyzed the effect of blog post word count from our own blog on organic traffic and found that the sweet spot was 2,250–2,500 words. Facebook.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Google, Organic] How to Email Really Busy People: 10 Tips for Standing Out in Their Inbox
    10 Tips for Emailing Really Busy People. 1) Research them. Instead, take time to research who they are, what they care about, any organizations or interests you have in common, and what they do for fun outside of work. This is where that research you did in tip #1 comes in. However, it didn't happen overnight.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Google, Organic] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Organizations that haven’t optimized their sites for mobile marketing run the risk of achieving lower conversion rates than those who have made the effort. Google it and check some of them out to find one that best fits your needs. during their pre-purchase research phase. Others are using all of them. So why do it now?
  • CAPTORA  |  WEDNESDAY, JANUARY 13, 2016
    [Google, Organic] 3 Big Questions With SEO Expert Chuck Aikens
    For starters, social media’s rise has posed challenges to search engines — and to the digital marketers who rely on SEO for organic lead generation. Social media sites won’t replace Google any time soon, but smart marketers are using social platforms’ new search capabilities to reach leads. That’s old-school.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 12, 2016
    [Google, Organic] How to Give Your Website Rock Star Status [Webinar]
    When looking to make a purchase, research shows that 89.3 Start by claiming your local directory on Google and then move on to do the same thing on other search engines as well. Make Your Website a Rock Star Before You Start the Tour. In today’s digital business environment, the importance of your website is growing all the time.
  • HUBSPOT  |  MONDAY, JANUARY 11, 2016
    [Google, Organic] 20 Fascinating Things You Didn't Know About Your Facebook News Feed
    Within 24 hours, hundreds of thousands of students nationwide organized themselves to protest the new feature. and influence everyone else's. 3) Facebook pays people to surf Facebook for News Feed research. Today, Facebook is one of the biggest sources of stories and videos on the internet, alongside Twitter and Google. How big?
  • ACT-ON  |  MONDAY, JANUARY 11, 2016
    [Google, Organic] Four Trends Elevating Marketing as the Key Business Engine
    Value of Internet as a research platform. The role of the Internet as the research platform. Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to a vendor,” according to Lori Wizdo, a principal analyst of Forrester Research. How things have changed! Just speculating.).
  • CMO ESSENTIALS  |  FRIDAY, JANUARY 8, 2016
    [Google, Organic] How Software Usage Intelligence Drives Revenue and Leads
    Using tools like Google Analytics and Adobe Analytics, it is easy to gather and analyze intelligence allowing you to identify who is on your site, where they are coming from, and what actions they take. “It’s not marketing if it’s not measured.”. Today, marketers are beginning to see the same value in software usage intelligence.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Google, Organic] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 4, 2016
    [Google, Organic] Sales Playbooks: Taking the Guesswork out of Sales Enablement
    Our recent Research Report examines how Best-in-Class companies deploy sales playbook solutions in order to arm their reps to win and maximize sales quota attainment. Our research provides crowd-sourced recommendations that map peak sales performance to specific decisions winning sales teams make around processes and applications.
  • BIZNOLOGY  |  MONDAY, JANUARY 4, 2016
    [Google, Organic] Are you using social media for search keyword research?
    Google took away your keyword data. If you’ve used only free tools, you might be wondering how they can help you with search keyword research. And while paid tools work better, if you have a lean budget (or none at all), even the free ones can give you lots of ideas that you wouldn’t get from keyword research tools.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Google, Organic] 11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas
    When we have these ideas, it's far too easy to forget them or let them slip through the cracks -- especially if we don't have a system for organizing them. Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations. The Best Visual Organization Tools. 3) Trello.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Google, Organic] 4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them)
    Beyond the basics—Facebook, LinkedIn and Twitter—you’ve got Tumblr, Snapchat, Instagram, Pinterest and more that are vying for ad dollars and marketing efforts from organizations and companies looking to spread their message. For organizations with a younger target audience, Instagram and Pinterest might be worth consideration.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Google, Organic] 10 Little Ways to Sneak in Exercise at Work (Without Looking Silly)
    In fact, researchers found that people who exercise during the workday are actually more productive at work, even though they technically logged fewer hours. For adult amateur leagues, try typing something like "adult basketball leagues [your city here]" into Google. Read this blog post for more Google search tips.).
  • HINGE MARKETING  |  THURSDAY, DECEMBER 31, 2015
    [Google, Organic] Best Website Techniques for Greater Online Lead Generation
    In fact, our research shows that firms that generate at least 60% of their leads online grow 4x faster and are 2x as profitable as their competition that doesn’t put emphasis on online lead generation. Keywords are specific words or phrases that potential clients are likely to type into a search engine when conducting online research.
  • ACT-ON  |  WEDNESDAY, DECEMBER 30, 2015
    [Google, Organic] Travel Marketing: 5 Steps to Seed the Micro-Moments That Drive Decisions
    Google calls the act of pulling out our phones and searching for videos, photos, or articles about a destination a “micro-moment.” It is the moment when a traveler is actively seeking, planning and dreaming about traveling. Google’s research highlights the circuitous route that vacationers take to the booking button. Want to Go.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Google, Organic] 12 Warning Signs Your Website Redesign Could End In Catastrophe
    For many businesses, the most basic notion of having a website in the first place can be rooted in the idea of popping up on page one of Google and other search engines. Instead, focus on using the specific language your marketing personas will use to research a problem that you can solve. Why do you want the items on your wish list?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 29, 2015
    [Google, Organic] KoMarketing Year in Review: Top Posts from 2015
    Well researched lists almost always do well. Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo. Industry News & SEO Performance – Our news section has become a critical component in organic link acquisition, social media visibility, and content marketing productivity.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Google, Organic] How to Find the Right Co-Marketing Partner
    Co-marketing is a fantastic way to gain new contacts without having to wait for organic search to kick in. image Source: SEMrush. 5) Google the company. Go the extra mile and dig into customer reviews and their experiences with any potential partner, if you can. 8) Google the person you’d be working with, if you know who they are.
  • HUBSPOT  |  SATURDAY, DECEMBER 26, 2015
    [Google, Organic] A Guide to Active Listening: How to Earn People's Trust Using Your Ears
    With a quick Google search and some browsing, people can gather as much information about a product as a salesperson has. Dr. Carl Rogers, one of the founding fathers of psychotherapy research, originated the concept of “reflective listening” in the 1940s. This post originally appeared on HubSpot's Sales Blog. What is Active Listening?
  • BIZIBLE  |  TUESDAY, DECEMBER 22, 2015
    [Google, Organic] Tactics For Revenue Focused Technology And IT Marketing
    At a certain point, an organization is spending on every marketing channel possible. In IT and technology products, prospects prefer to do as much research up front as possible. Help desk articles are SEO how-to pages that show up in Google search. Marketing technology and IT services is difficult work. Measure ROI Accurately.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Google, Organic] 5 Ways AEC Marketing Professionals Can Make an Impact on an Organization’s Bottom Line
    Traditional thinking leads even more priority and support placed on an organization’s technical and operations professionals: the ones that traditionally get the acclaim for doing and delivering the work. The more you know, the more efficiently you can do your job and add to your organization. Gather your champions.
  • BUZZSUMO  |  MONDAY, DECEMBER 21, 2015
    [Google, Organic] 50 Things We Learnt About Content Marketing This Year
    At BuzzSumo we love research and data. 2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports. Research is important as it can provide insights into content trends and how we can improve our content to generate better results. Content marketing strategies. Altimeter ).
  • FATHOM  |  THURSDAY, DECEMBER 17, 2015
    [Google, Organic] Fathom SEO Pulse #50: Optimizing for the Future of SEO & More
    Here’s the latest SEO news: “Large Influx This Week of Google Manual Actions?”. Google has been dishing out an “unusually large” number of manual actions over the last few weeks. Google: When Blocking Spammers, Make Sure They Know It”. Click-Through Rate (CTR) Might Beat PageRank for Google’s Top Search Results”. link].
  • HINGE MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Google, Organic] Your Website is the Hub of Your Firm’s Online Presence
    We know from research that a professional services firm’s website is firmly wedged into its business development process. ” Our research does show that the “team leadership” pages are one of the most popular sections on professional services sites. How is it aligned with your firm’s overall strategy?
  • NUSPARK  |  WEDNESDAY, DECEMBER 16, 2015
    [Google, Organic] The Importance of SEO and Conversion Optimization Together
    That said, there weren’t nearly as many websites as there are today and the search engine algorithms, particularly from Google, were not nearly as complex. On May 22, 2013, high quality SEO went from being important to vital when Google implemented its Penguin update and then again later that year with the Panda update. 
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 16, 2015
    [Google, Organic] Content and Karma and Pandas, Oh My
    Whether you like it or not, Google has set loose a Panda in that nasty, over-stuffed garage you like to call a website. So all those old white papers, fact sheets, FAQs and slide decks may, in fact, be very, very useful in terms of gaining the Panda’s favour and driving your organic rankings to the top of the heap. Dear friends, relax.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 15, 2015
    [Google, Organic] 5 Things I Learned About Digital Marketing in 2015
    Google can be a real pain in the …. Fortunately, or unfortunately, SEO has evolved into many things and while there have certainly been arguments made about what SEO is or is not, in my opinion, SEO now goes beyond technical website changes, keyword research, and link building. Google Has the Answer Right Here. SEO isn’t dead.
  • ACT-ON  |  MONDAY, DECEMBER 14, 2015
    [Google, Organic] Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change
    We holistically look at an organization’s people, processes, technology, metrics and policies through our 5 Lenses approach to improving supply chains. PAIGE:  What challenges does your company or organization face today? Since we can see their research, we can open up the conversation around that. Paul Adamson. Paige Musto.
  • JUNTA 42  |  TUESDAY, DECEMBER 8, 2015
    [Google, Organic] UK Marketers Need to Get Back to Basics [New Research]
    When it comes to content marketing, UK marketers are doing more: Sixty-six percent of marketers say they expect their organization’s content marketing budget to increase in the next 12 months. Their usage of the top social media platforms (LinkedIn, Twitter, YouTube, Facebook, and Google Plus) has increased. What is going on?
  • ACT-ON  |  MONDAY, DECEMBER 7, 2015
    [Google, Organic] What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey
    Buyers willingly, happily spend a considerable amount of time online researching their options. needing a new furnace or a new logistics vendor) they will begin their research online and, increasingly, will make their purchase online. This year, shoppers spent $5 billion on themselves in the first 90 minutes, and more than $14.3
  • JUNTA 42  |  SATURDAY, DECEMBER 5, 2015
    [Google, Organic] This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?
    Finally, Google Plus gets a makeover, but should marketers invest time there? New ways to find and stream app content (31:00): When Google got started, search was focused on finding the best information on websites. Meet the new Google Plus (36:21): Google+ continues to evolve, TechCrunch reports. It depends. Yahoo!
  • BIZNOLOGY  |  FRIDAY, DECEMBER 4, 2015
    [Google, Organic] Search: what is it good for?
    When we think of searching for something, most of us invariably look to Google. This almost reflex reaction gives Google incredible power and effectiveness. If we “Googled” Search Engines, we’d discover there are indeed alternatives, but with some limitations as well. How well does Search serve us? could provide biased results.
  • ACT-ON  |  THURSDAY, DECEMBER 3, 2015
    [Google, Organic] 12 Brilliant Ways To Save Time on Social Media
    To help you free up some time, we researched how other marketers save time on social media. Once that’s comfortable, see if you can’t set up an automated report from your social media software, or from your Google Analytics account. It should be organized so you can find things at a moment’s notice. An hour? Four hours? Forty?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Google, Organic] Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
    Here's how it works: You start by researching popular trends, topics, and already well-received pieces of existing content across the topic areas your business typically covers. Google has likely already indexed the existing resource well. Here's a quick checklist to guide your execution. 1) Research and uncover opportunities.
  • FATHOM  |  TUESDAY, DECEMBER 1, 2015
    [Google, Organic] Google Shakes Up the Local Search World… (kinda)
    Google made a pretty big change to their search results recently. Google has just removed the ability for users to manually change their search location from the search results pages (SERPs). This feature was located under “Search Tools,” on the Google SERP, as detailed in the screenshot below. Here’s the low-down…. Click here.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 1, 2015
    [Google, Organic] How We Overcame 2015’s Top Content Marketing Challenges
    It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. Check out these posts for detailed info on the above tactics: 5 Ways B2B Organizations Can Incorporate Video Marketing. It’s hard to believe 2015 is coming to a close.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 1, 2015
    [Google, Organic] 36 Sensational Social Media Stats and Facts
    And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today. Here are five key takeaways from the research below. As noted below, organic reach is now less than 2%. Or to accurately measure their results. Buffer ).
  • ETRIGUE  |  MONDAY, NOVEMBER 30, 2015
    [Google, Organic] Ignorance Isn’t Bliss
    Potential buyers start their research a long time before you or your sales team knows about it. When a prospect is anticipating a problem that may need to be solved, or an opportunity to be exploited, they start out by doing a Google search. Is Marketing a Bottleneck or Sales Enabler? Think of Your Website as Your Storefront.
  • PR MEETS MARKETING  |  MONDAY, NOVEMBER 30, 2015
    [Google, Organic] What three mistakes are you making with video marketing?
    Per Forrester the days of “organic viral” videos have past. While YouTube has tremendous influence and contributes to Google search, you may be missing the mark in reaching your targeted audience. For example: YouTube to increase your organic ranking as part of a larger SEO program. 60 second product demo.
  • ACT-ON  |  FRIDAY, NOVEMBER 27, 2015
    [Google, Organic] How to Earn Links for Better SEO & More Audience
    This video is Matt Cutts of Google giving a good overview of how links work. One obvious reason is to strengthen your SEO with Google. This exposure to their audience, would potentially bring new, highly qualified real people to your website– regardless of whether Google noticed at all. Gone are the days of a shake and a smile.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 24, 2015
    [Google, Organic] 10 Reasons to Develop a B2B Blogging Strategy
    Hopefully your organization is well ahead of performance benchmarks this year. Matched with keyword research , develop an editorial calendar that tackles topics related to keyword strategy that your site’s SEO strategy is lacking visibility for. 2.) Many B2B organizations require a greater number of touch points to close leads. The
  • ACTIVEDEMAND  |  MONDAY, NOVEMBER 23, 2015
    [Google, Organic] Why Google Call Tracking Isn’t Ideal for Marketing Agencies
    Why Google Call Tracking Isn’t Ideal for Marketing Agencies In September of 2014, Google made the announcement that it would be launching its basic call tracking solution for AdWords. Google has essentially offered session-based call tracking for AdWords only – it is free, but it is designed only for AdWords. Perhaps.
  • ACT-ON  |  MONDAY, NOVEMBER 23, 2015
    [Google, Organic] Dear CMO Part II: Place the Voice-of-the-Customer at the Center of All You Do
    We see that organizations who use these approaches are creating and delivering content in new ways, ensuring more relevant outcomes, generating more meaningful interaction, and expanding sales with their targeted customers. And yes, Google notices.) The content creators in our client’s organization get an earful.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 19, 2015
    [Google, Organic] What B2B Marketers Can Learn About Buyers Without Trying Too Hard
    If southern California has traditionally been a hotbed of software startups your company targets, a little research will tell you about a bonfire building in the midwest. Professional organizations like the American Advertising Federation offer access to many local events without requiring full membership. Old School Has Its Merits.
  • ACT-ON  |  THURSDAY, NOVEMBER 19, 2015
    [Google, Organic] 10 Simple SEO Basics for Better Rankings
    Keyword research is an important part of getting SEO right. That doesn’t mean you shouldn’t do keyword research. Use the Google Keyword Planner to identify your core keywords. Google has clearly said they frown on most link building tactics. Do some unique research and publish it as a report. Bupkis! Way over.
  • VISUALLY  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google, Organic] How to Refresh Evergreen Content (and Reach a Big Audience)
    Whether it’s two months or two years old, the best content drives traffic on its own through organic means or ongoing social sharing. Keyword research: Enter the most important words that describe the content in your piece into Google’s Keyword Planner. Good evergreen content is always relevant to your target market.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google, Organic] SEO Tips from the Cosmos to Your Content
    And for marketers, crafting keywords that can be used organically is hugely beneficial when you’re trying to connect with readers. Given the constant, sometimes unknown updates to Google’s search algorithm, it’s imperative to answer the needs of your audience rather than purely creating content to fulfill keyword demand.”
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google, Organic] The 31 Best Tools for Improving Your Writing Skills
    Our own research concludes that companies that commit to regularly publishing quality content to their blogs tend get the most website traffic and leads -- and those results continue to pay out over time. Writing efficiently and organizing well is a part of writing well. You can export it to plain text or Google Docs. 28) Draft.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google, Organic] Increase the Efficiency of Prospecting with New B2B Cross-Channel Marketing Sales Tools
    Our new Google Chrome extension for Profiler makes it easier to find and engage with prospects while doing prospect research. The evolution of the buying process that has created a shift of control to the consumer has forever changed the way sales and marketing approach and engage their prospects. Product News
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google, Organic] Oracle Marketing Cloud Launch: Align Sales and Marketing and Create Consistent Cross-Channel.
    In fact, recent research indicate that apps that send in-app messages were shown to have 2 to 3.5x Second, the Profiler sales tool can be accessed as a Google Chrome Extension, allowing salespeople to access relevant profile information as they visit a contact’s LinkedIn or company website. increase in revenue.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google, Organic] Increase the Efficiency of Prospecting with B2B Cross-Channel Marketing Sales Tools
    The Google Chrome extension for Profiler makes it easier to find and engage with prospects while doing prospect research. The evolution of the buying process that has created a shift of control to the consumer has forever changed the way sales and marketing approach and engage their prospects. Product News
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 17, 2015
    [Google, Organic] 5 Lessons B2B Marketers Can Learn from Successful E-Commerce Programs
    That doesn’t mean B2B marketers can’t learn and adapt tactics from those organizations that are, regardless of the intended audience. There are many companies with a B2B focus that don’t have an e-commerce presence. Because there are a range of tactics required for building a successful e-commerce experience, particularly in the long-run.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Google, Organic] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Today, the average consumer does research on products, solutions, and companies before making a purchase. While soft metrics like brand awareness, impressions, organic search rankings, and reach are important, their real value lies in how they can be quantifiably connected to hard metrics like pipeline, revenue, and profit. At $13.3
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Google, Organic] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Today, the average consumer does research on products, solutions, and companies before making a purchase. While soft metrics like brand awareness, impressions, organic search rankings, and reach are important, their real value lies in how they can be quantifiably connected to hard metrics like pipeline, revenue, and profit. At $13.3
  • HUBSPOT  |  MONDAY, NOVEMBER 16, 2015
    [Google, Organic] 6 Tips for Scaling Social Media Promotion With a One-Person Team
    For me, checking in on social media happens between editing articles, managing freelance writers, building gated content, optimizing our CTAs, distributing our content, and growing organic search referrals. Research has shown that social media has a 100% higher lead-to-close rate than outbound marketing. IFTTT can do that. Journalists.
  • CONTENT STANDARD  |  THURSDAY, NOVEMBER 12, 2015
    [Google, Organic] What Is Content Marketing? It’s All About Control
    It organizes these fun events and invite people to take part both as competing players and as fans through social-media resonation. Google “flugtag crashes” and you’ll be served up a huge dish of videos showing some of the most spectacular flops of recent years—and no, mine’s not in there. You Are Invited!
  • CINTELL  |  WEDNESDAY, NOVEMBER 11, 2015
    [Google, Organic] 15 Questions to Ask in Your Next Persona Interview
    People, it’s time to get real about buyer persona research. The light at the end of the tunnel is critical voice-of-customer insights that help organizations to remove bias, identify the problems faced by their buying audiences, and make more relevant decisions in marketing, sales, and throughout the business. Download.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 11, 2015
    [Google, Organic] It’s Time to Charge Up Your Laser Guns for Digital ABM!
    Not surprisingly, the shift in marketing trends came hand-in-hand with another major change—the dawn of online product research. Organizations began spending more of their time leveraging digital channels, such as websites, blogs, and videos, to educate visitors looking to learn about their products and services independently.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 11, 2015
    [Google, Organic] Content Shock is here. Now what?
    Organic reach on Facebook and other platforms has dropped precipitously for most brands, while spending to promote and boost on those channels has risen dramatically. Google it! It’s like a hammer pounding an anvil that will create new strategies, new platforms, new monetization strategies, and even new organizations.
  • BUZZSUMO  |  TUESDAY, NOVEMBER 10, 2015
    [Google, Organic] 50% of Content Gets 8 Shares Or Less: Why Content Fails And How To Fix It
    This harsh reality is confirmed by our analysis of 1m articles in a research project with Moz. Our research explored the shares and links by network and by content formats. Download the 30 page Research Report. These three mistakes are: Lack of research, not understanding the content that resonates. Research.
  • CINTELL  |  MONDAY, NOVEMBER 9, 2015
    [Google, Organic] Habits of Customer-Centric Marketers: Q&A with Erika Goldwater
    Make sure your opinions, research, or experience is heard and shared because it is unique to you. It takes research and time. We also need to remember to gain information about our buyers from sources outside our own organization, as too often that information can be a skewed and may not provide a holisitic view of the buyer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 9, 2015
    [Google, Organic] What are the most reliable content channels to connect with customers?
    With organic reach on Facebook declining for most businesses and content saturation occurring for many industry verticals, this is certainly a vital topic. Research shows that Pinterest drives more web traffic — and more purchases — than any other social media channel. Is anybody reading it? Does anybody care? They sign up.
  • JUNTA 42  |  SATURDAY, NOVEMBER 7, 2015
    [Google, Organic] This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It)
    In this week’s episode of #ThisOldMarketing , Robert and I discuss several new podcasting developments – Google Play has added podcast distribution and Pandora is the exclusive streaming provider for the popular Serial podcast – and how this form of audio content is likely to evolve. This week’s show. Content marketing in the news.
  • KEO MARKETING  |  FRIDAY, NOVEMBER 6, 2015
    [Google, Organic] Boost Digital Advertising ROI by Optimizing Ad Viewability
    Those numbers echo a 2014 Google report, which indicated that 56% of impressions across all of the company’s ad display platforms are never viewed by users. By applying some basic changes to your digital advertising approach, your organization can optimize ad viewability and enjoy better ROI from your ad spend. Optimize ads for mobile.
  • ACT-ON  |  FRIDAY, NOVEMBER 6, 2015
    [Google, Organic] 8 Tips and a Few More Resources for Holiday Marketing
    Research & Strategy. Well-laid plans often start with a bit of research and strategy. Consider the following: Google.com : Good old Google will aid in your research when conducting competitive analysis or looking at your own content. This can aid in competitive research, and be especially helpful during the holidays.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 4, 2015
    [Google, Organic] The Best Brand Stories Are Born from Integrated Marketing
    Behind this single decision is an organization that constantly researches and observes its customer base and disseminates that information to the entire organization. “We have a very long sheet of paper with customer research, moments of truth, the buying journey, pain points, and opportunities. The lesson here?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 3, 2015
    [Google, Organic] How to Generate New Keyword Ideas
    Image: Blue Nile Research. What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile. What I like about this tool is it gives you suggested search queries for Google, Bing, YouTube, and even App Store searches. To me, this is silly. FAQFox.
  • FATHOM  |  TUESDAY, NOVEMBER 3, 2015
    [Google, Organic] SEO Best Practices for Healthcare Digital Marketing Success
    There are very few instances in which healthcare organizations have no need for a local presence. In our own experience, we’ve found that local search is often one of the most widely overlooked aspects of healthcare organizations’ digital marketing efforts. Healthcare is a unique industry with a distinctive subset of challenges.
  • HINGE MARKETING  |  TUESDAY, OCTOBER 27, 2015
    [Google, Organic] Building Your Brand: How a Solid Brand Drives More Referrals
    So critical, that in a recent Hinge Research Institute study on firms' marketing priorities , 61.9% of respondents cited generating more referrals as their top marketing initiative for 2015. According to Hinge's research on referrals , 81.5% of firms receive referrals from people who aren't clients. It's simple.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 27, 2015
    [Google, Organic] 5 Ways Top Sales Reps Can Use Marketing Automation to Close More Deals
    So, I’ve put together a primer on how you can utilize your organization’s marketing automation platform to help you close more deals. Let’s say that you are a sales rep and that you are constantly receiving leads from marketing that turn out to be high school students doing research on your website. You can thank me later). Save these!
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 27, 2015
    [Google, Organic] 5 Insights to Help You Navigate the Inbound Marketing Job Market
    The two organizations analyzed more than 75,000 job listings, revealing on-the-rise marketing skills as well as the states that have the highest concentration of inbound positions. Further analysis revealed these details: Massachusetts took the top spot for four specializations—content marketing, Google Analytics, SEO, and digital marketing.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 27, 2015
    [Google, Organic] Seven Ways to Humanize B2B Marketing
    It’s nice that a piece of software “streamlines processes,” but 1) everyone says that (an exact phrase search on Google for that brings up more than 40,000 results); 2) no one would buy something that complicates processes(!); and 3) how exactly does that help the individual business buyer in his or her job? Tell stories.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 27, 2015
    [Google, Organic] My Favorite Tool For Content Ideas
    This process helps you gather as much research and data as you can to inform your brainstorming and content ideation process, which will lead to better content ideas. You will see that the results are organized by total number of shares, then broken down by each social media channel. You can start by doing content profiling.
  • VISUALLY  |  TUESDAY, OCTOBER 27, 2015
    [Google, Organic] Making the Case for Content Marketing: Research & Statistics
    Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. As Google and others have made algorithmic shifts to reward quality content, it’s become a more rewarding place for content marketers who go the extra mile. Content gains trust.
  • CHIEFMARTECH  |  FRIDAY, OCTOBER 23, 2015
    [Google, Organic] Here’s just a taste of what transpired at MarTech Europe this week
    It’s a learning organization that proactively embraces change. Colin also noted how John Ioannidis has famously shown that most published research findings are false — and that’s more likely to happen in fields that chase subtle, complex phenomena. The realization of “always on” contextual marketing.
  • ACT-ON  |  FRIDAY, OCTOBER 23, 2015
    [Google, Organic] Make a Blockbuster: 8 Tips to Promote Your Webinar
    Share regularly on LinkedIn, Twitter, Google+, and Facebook in the three weeks leading up to the event. You should also create an event in Google+. Google+ is a great tool for webinars because it allows organizers to promote events to people in their circles and will actually create an event on followers’ calendars. 5.
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