[Google, Organic] Content Methodology: A Best Practices Report
    an organization establishes specific, well-defined objectives and key performance. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more. content program looks like within their organization. Most organizations just add.
    [Google, Organic] Content Marketing Playbook: Strategy and Roadmap
    opportunity where an organization was excited about. According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. Among B2C organizations, 60. And B2C organizations with. evangelize content within their organizations, identify. All rights reserved. years prior.
    [Google, Organic] Evangelizing a Content Marketing Program
    numbers, as Altimeter explains in their excellent “Cul- ture of Content” research report: “Companies that evangelize, reinforce, and institution- alize the importance of content throughout and beyond. the marketing organization are more successful not. There’s. a lot of evidence to indicate that Google is looking at. That’s why.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Google, Organic] Ask a Content Guy: What Content Metrics Really Matter?
    Social lift: A simple calculation—( shares/views + 1 )—that tells you how much extra organic social traffic a story is likely to get, which will help you prioritize distribution. One of the biggest reasons that we invest heavily in original research is that it gets us a lot of press from major outlets. Carine, Washington, D.C.
    [Google, Organic] B2B Social Media: An Underutilized Method for Improving SEO Performance
    As of last July, Pew Research Center found that 76% of online adults use social networking sites. Instead, marketers need to consider how social media may impact organic search visibility, as well as become more of a lead nurturing tool. As a Millennial, or digital native as some will put it, I grew up immersed in social media.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Google, Organic] How to Learn Anything Faster
    To help you get a better sense of what that approach looks like, check out the 10 steps outlined below. (I n the spirit of learning how to advance your skills, check out HubSpot Academy's "World Certification Week" -- a week of inspiring and educational talks broadcast on Google Hangouts.). How long does it take to acquire a new skill? Books?
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Google, Organic] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    Most conference organizers will (of course) tell you that you need to attend their conference (and give them lots of sponsorship money). better approach to researching events is to call your existing customers (and potential customers) and ask them what conferences they attend. But sometimes your sales reps will have to prospect.
    [Google, Organic] Creating Killer Content with Data: Pubcon Austin 2016
    like to use the following: Google Analytics. Google Search Console. Google Trends. Google Analytics  . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. Google Search Console. When Google took away our keywords oh so many years ago, we began relying on Search Console.
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Google, Organic] Myth Busters: 4 Misconceptions About Predictive Intelligence
    So while the field is currently loud with organizations who claim they’ll predict who your next customer is, what they really tell you is who looks like your last customer. I hope you find the below post useful. If you want to talk more, stop by the 6sense booth at the SiriusDecisions Summit and ask for Amar Doshi ! Now Acme Inc. Bingo! Or
    [Google, Organic] Pressure
    We craved status and reputation; country clubs and community organizations; a TV set to watch together as a family; funny shows with celebrities; ads to keep our tastes ever-evolving. And throughout the years, report after report, these organizations have failed to enact change to course-correct their collapsing business models.
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Google, Organic] 7 Steps to Brilliant B2B Marketing [Part 1]
    69% organize in-person events. Tools such as Google Analytics and event tracking can help to flesh out the full story of your website in terms of customer use. The top channels B2B customers use to research purchases include: Search engines (82%). B2B marketing is a machine with different moving parts. Let’s take a look!
  • KAPOST  |  FRIDAY, MAY 20, 2016
    [Google, Organic] How to Beat 27 Million Competitors at the Content Game
    As a recent  Google study  found, 71% of B2B researchers start with generic searches. So why not help the best leads find you by optimizing your content strategy for organic search? As LinkedIn’s Senior Content Marketing Manager Jason Miller  said , “Content marketing is no longer a numbers game. It’s a game of relevance.”.
    [Google, Organic] 9 Content Marketing Gems Hidden Within Game of Thrones
    Let’s say you poured countless hours into a content strategy that you were sure would get you the results you were looking for (organic traffic, leads, conversions, whatever).  teams to bounce ideas off one another, or research the highest shared blog posts for a particular topic or keyword set. Because it’s badass.  TL;DR.
  • FATHOM  |  WEDNESDAY, MAY 18, 2016
    [Google, Organic] Tapping into Your Data Goldmine: Cross-Channel Knowledge Sharing
    Using the research you already have as well as past campaign results, all of these “I think” sentences quickly turn into a confident “I know” action plan. The SEO team can benefit from the keyword insights, using this data to craft the keyword strategy for the organic search strategy. Why Should You Care? What Should You Do?
  • FATHOM  |  TUESDAY, MAY 17, 2016
    [Google, Organic] Getting to the Heart of It: CRM Technology
    strategy before it is a technology, CRM puts your patrons at the center of your business, where they should be.  It focuses on fostering relationships by maintaining regular, organized contact with clients, customers, former customers, and prospects. This is evidenced pretty clearly by the Google Trends chart below. Popular CRM Tools.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Google, Organic] The 14 Best Content Planning and Research Tools
    Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Google Review Count: 1,190,000. Google Review Count: 715,000. Pricing: free. HubSpot.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Google, Organic] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode.
  • BIZNOLOGY  |  MONDAY, MAY 16, 2016
    [Google, Organic] 10 secrets to research the best SEO keywords
    Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. If you’re wondering why your organic traffic sucks, then your keyword strategy could use an unusual approach. Stick to Your Niche.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Google, Organic] How to Upgrade Your B2B Marketing Strategy with AdWords
    Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Neatly Organize Your Keywords and Ad Groups. One of the most critical elements of your SEM campaigns is the organization of your keywords. Say a prospect is just beginning his research. So please, just don’t do it. Win-win!
    [Google, Organic] Top B2B Website Metrics to Monitor Using Google Analytics
    In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? Organic search is when someone finds your site using a search engine.
    [Google, Organic] Why the sales funnel is alive and well and living on the web
    Fast forward to 2011 when Google published its breakthrough study on ZMOT. It figured out that the vast majority of consumers were doing research online before engaging with a brand to make a purchase. With social media moving towards newsfeed algorithms and reduced organic visibility it’s becoming a pay to play channel. No way.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Google, Organic] 7 Ways to Get More Value From Your PR Campaigns
    Ways to Get More Value From Your PR Campaigns. 1) Add extra SEO value to organic coverage. And to ensure you don’t miss any of this coverage, we suggest checking out Fresh Web Explorer and Google News. Once you’ve looked at Fresh Web Explorer, look for any further authoritative mentions using Google News. Why not show it off?
    [Google, Organic] 8 Common Ways Most Content Marketers Fail
    Tailored Experiences) Because content is living in different locations, marketers tend to organize content based on its type. Webinars stay organized with other webinars and white papers stay organized with other white papers. However, people rarely go to Google and search for “white paper.” But fear not!
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Google, Organic] Education Blogging 101: How to Attract More Students Online
    HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts. Google loves blogs with a steady flow of engaging content. If you're writing around the right keywords, your blog will increase the flow of organic traffic to your blog and website. Great. Great idea.
    [Google, Organic] Why Your Content Marketing Strategy Should Include Long-Form Content
    As mentioned above, it’s more likely to appear higher than short-form posts in SERPs (according to Google SERP data from SEMRush, the average first-page result contains 1,890 words), resulting in more search traffic. Still, Google doesn’t choose long-form content simply because it’s longer. Research.
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Google, Organic] Digital Does Not Mean "Just Build a Website"
    The researchers found that children who were able to wait longer went on to become more successful in life. You can use Google Analytics to measure bounce rate if you are not doing so already. Research by Professor Ramesh Sitaraman found we are only willing to wait two seconds when it comes to video load times. Media
    [Google, Organic] Are you ready for the mega-shift from social media to private media?
    Without the boost of ad support on Facebook, your organic reach for your content probably averages less than 1 percent (this varies widely by business). Data capture — Several years ago I suggested that Google should give away new smartphones every year in exchange for the ability to analyze the gold mine of data in text messaging.
    [Google, Organic] The 12 Best Competitive Intelligence and Benchmarking Tools
    To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Google Review Count: 400,000. Google Review Count: 180,000. 10) SpyOnWeb.
    [Google, Organic] 3 Things You Need to Know About SEO This Year
    Since April 2015’s “ Mobilegeddon ” algorithm update, in which Google significantly changed its algorithms to boost mobile-friendly pages, optimizing for mobile has been vital. Now, Google will be  boosting the effects of the mobile-friendly algorithm beginning this month. Just remember to check in on Google and SEO on a regular basis.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Google, Organic] 11 Helpful Resources for Improving Your Business Skills
    The research and writing and editing required to publish a book -- especially a best-seller -- is far more impressive than what goes in to an article or podcast. Many Unhappy Returns: One Man's Quest To Turn Around The Most Unpopular Organization In America by Charles A. Business" is quite a versatile topic with many components.
    [Google, Organic] What To Do If Your Website Traffic Is Down
    Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011's emphasis on strong content) and Penguin (2012's crack down on over-optimizing and keyword-based anchor text). Well, your website's authority tells Google a lot. Why is this important?
    [Google, Organic] Launching your social campaign with guns blazing!
    Share on Google plus. So many worthwhile organization and companies have very many followers. Influencer Marketing Internet Marketing Social Media Marketing Aaron Amazon American Bar Association Facebook Google instagram linkedin social media twitter YouTubeTiming’s of the essence so go go go go go go go! followers.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Google, Organic] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    You're also probably aware that they're doing some of their research online. Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. That is where research comes into play. Yes -- this is a golden rule of market research.
    [Google, Organic] Marketing Skills for the Future
    Google it. We started, as we always do, with research. Rooted in Research. Hinge University is rooted in research. How-to guides offer quick step-by-step instructions for completing those marketing tasks that need attention (For example, How to Set up Google Analytics ). Got a business-related question? Figure 1.
    [Google, Organic] Need Better Content? Become a Sales Groupie
    Wood talks about numerous examples of articles that have done really well for conversions of organic searches, despite the hyper-specific titles. It’s not something where you do the initial research and then you know them forever.” Sales has this tremendous exposure that are our readers, these business owners,” Wood explains.
    [Google, Organic] How to Pivot Your Content Strategy When Results Don’t Turn Out as Expected
    With Google changing its ranking algorithm a whopping 500 – 600 times a year , it’s critical to stay nimble to keep up with your customers – and the competition. Shockingly, research shows just 35 percent of B2B marketers have a documented content strategy in place; roughly half (48 percent) have a strategy, but it isn’t documented.
    [Google, Organic] Highlights from my #SMMW keynote speech
    The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. Research shows the 80 percent of marketers realize benefits in business awareness even in the first year of their effort. What a great event. The theme of my talk was “Reach Higher.” Resources.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Google, Organic] 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
    We've talked about Trello before, like in this post on tools to help you organize, develop, and share your ideas (see #3). That's why we've rounded up eight useful ways to organize your Trello board. While boards can be organized in many ways, here's an example of what one looks like: Image Credit: Trello. And why shouldn't we?
    [Google, Organic] Goals, Alignment and Account-Based Marketing
    Without getting those departments thinking of themselves as a combined, revenue-generating organization, any ABM strategy is doomed to failure. That helps explain why making “teams of teams” succeed is difficult, said Prasad Setty , the vice president of People Operations at Google. Make sure your sales and marketing teams are aligned.
    [Google, Organic] The Customer Service Arms Race
    New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. It also offers tools for creating and organizing FAQ pages and help centers in intuitive, easy-to-navigate ways. Chat with us. Have a question about Olark?”
    [Google, Organic] Measuring Your Marketing ROI and Effectiveness
    But here is the good news: It is getting easier to track marketing results thanks to new technology that far surpasses the limits of Google Analytics. Google Analytics is a great tool, but it only captures the tip of the analytics iceberg. Another way to maximize your marketing ROI is to do research on your target audience.
    [Google, Organic] Facebook and Snapchat at war, and four other groovy media trends
    Google? Trusted by start-ups to global organizations worldwide, GoToWebinar helps businesses reach over 40 million people each year. Google? Trusted by start-ups to global organizations worldwide, GoToWebinar helps businesses reach over 40 million people each year. So much going on today! So many changes to consider.
    [Google, Organic] Step-by-Step Guide to Creating a Marketing Persona
    To do that effectively, you need to understand your audience and their motivations and challenges, and it has become standard for many organizations to develop marketing personas. Step 1 – Research. To create your marketing personas — most businesses have more than one — cast a wide net with your research. Analyze. HubSpot.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Google, Organic] How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
    Trouble is, mastering Google AdWords is really tricky. HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). Before we dive into the metrics, it's good to clarify what exactly we're trying to measure within Google AdWords.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Google, Organic] Agencies Under Pressure to be More Digital
    Search: Google’s Hummingbird algorithm may now serve listings it thinks users want – based on what part of the funnel they’re in. But proving effectiveness beyond vanity metrics is still challenging for organizations without visibility into true multi-touch attribution. over 2015. Digital Work Drives Agency Growth. In 2014, U.S.
  • JUNTA 42  |  SATURDAY, APRIL 9, 2016
    [Google, Organic] This Week in Content Marketing: Big Brands Favoring Content, But Will It Matter?
    According to consumer research by Epsilon , 43% of millennials, compared with 32% of other shoppers, said they have been checking out retailers’ emails more often in the past six months. HANDPICKED RELATED CONTENT: How to Uncover Critical Content Marketing Insights Using Google Analytics. This week’s show. Sponsor (35:00).
    [Google, Organic] IT Marketing: What Technology Services Firms Need to Know in 2016
    Last year, the Hinge Research Institute surveyed 530 professional services firms to better understand the business challenges that would define IT services firms. Conduct research— By conducting in-depth, primary marketplace research about your key audiences (your clients, prospects, influencers etc.). Additional Resources.
    [Google, Organic] 7 Simple Steps for a Solid SEO Strategy
    Their expertise is incredibly valuable because there is a lot of science to SEO, and it is constantly changing as search engines like Google continue to update their algorithms. What I’m saying is that you don’t have to have a master’s degree in SEO to ensure your website is well positioned for organic search engine traffic.
    [Google, Organic] IT Marketing: What Technology Services Firms Need to Know in 2016
    Last year, the Hinge Research Institute surveyed 530 professional services firms to better understand the business challenges that would define IT services firms. Conduct research— By conducting in-depth, primary marketplace research about your key audiences (your clients, prospects, influencers etc.). How Hinge Can Help.
    [Google, Organic] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Content Research. The first step to content production is the research. Google Drive Research. Google Analytics.
    [Google, Organic] What is Predictive Marketing?
    zero search interest on Google. The "outside" data can be as simple as a change in industry regulation, a target company receiving funding, or a change in Google search patterns. Prior to 2011, the term "predictive marketing" had almost. Is predictive marketing new? The complex work was performed manually by talented data analysts.
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Google, Organic] 7 Powerful Ways to Conduct B2B Buyer Research
    With more access now to buyer behaviors and interests than ever before, marketers can use a variety of methods for buyer research and get a much stronger understanding of their audience — who they are, what their challenges are, and where they need help. These are the most basic aspects of your buyer research. Applying Your Research.
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Google, Organic] 7 Powerful Ways to Conduct B2B Buyer Research
    With more access now to buyer behaviors and interests than ever before, marketers can use a variety of methods for buyer research and get a much stronger understanding of their audience — who they are, what their challenges are, and where they need help. These are the most basic aspects of your buyer research. Waste not want not.
    [Google, Organic] Are you becoming an obsolete marketing professional?
    Abigail Posner , Head of Strategic Planning, Google. As you can imagine working at Google, I’m continually being exposed to new technologies — whether our own or those of others. Of course I also read the top tech news on my Google news feed everyday too. Abigail Posner, Head of Strategic Planning, Google.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Google, Organic] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. They sell human tissue samples to researchers who use them for studies that advance modern medicine. Their buyers are predominantly large pharma researchers who focus on really specific diseases, like lung cancer and leukemia.
  • ACT-ON  |  MONDAY, APRIL 4, 2016
    [Google, Organic] How Adopting SEO Best Practices Will Increase Your Brand Awareness and Drive Sales
    Of the three important factors affecting your organization’s SEO, two are under your control: The pieces of the puzzle that make up an SEO campaign, e.g., content, meta data, link earning, on-page optimization, etc. Each year, Google changes its search algorithm around 500–600 times. Most The technical components (e.g.
  • FATHOM  |  TUESDAY, MARCH 29, 2016
    [Google, Organic] The Role of Timeless Literary Devices in Reaching Your Audience
    Every single marketing  asset with your organization’s name on it is actively branding you and actively speaking to your audience. It’s a choice to let your organization’s identity be bland and inconsistent. ” Google. Identify your organization’s core values and the most important aspects of your culture.
    [Google, Organic] The Basics of B2B Social Media Marketing Strategy
    Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. In terms of organic social media efforts, these will often be operational metrics (i.e.,
    [Google, Organic] 7 Tips for Competitive Analysis
    Here are my top seven tips for getting the upper hand on competitors, in no particular order: Search Google’s Patent Library. Google’s patent library is a great, free resource to add to your toolkit. Set up a Google alert. Image credit: by Steven Depolo via flickr. Reference United States Patent and Trademark Office.
    [Google, Organic] Help! What Do I Do Without My Analytics Data?
    There is obviously no one answer but there are often workarounds. I’ve outlined a few below: Restoring a Google Analytics Profile. First and foremost, if you ever accidentally delete a Google Analytics profile or have one deleted on you, there’s a chance you can get it back. SEMRush Organic Visibility. Last week I turned 34.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Google, Organic] 12 Bad Habits That Are Making You Less Productive
    There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. Researchers have found that willpower is a finite resource that steadily decreases throughout the day, according to the book The Willpower Instinct. Biting your nails. Chewing with your mouth open.
    [Google, Organic] Power to the Publishers: Content Is Going Full Throttle
    Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery. The majority of a buyer’s journey is self-directed before they interact with you and they’re doing this research everywhere, even on the go.
    [Google, Organic] 107+ Blog Post Ideas for a Rocket Start
    Research Post. It can be addressed to society, an organization or an individual. Videos on popular topics also rank well on Google. The pace of life is increasing all the time – organization and getting your timing right has become a key to success. Organize a contest for your followers! List Post. How-to Post.
    [Google, Organic] The Simplest Ways to Make the Best of Content Marketing Challenges
    Developing buyer personas is just the first step in better understanding your target audience and unlocking specific SEO-related insights that can lead to more informed keyword research, competitive review, and link building/social media exploration. Source: Quora ). Source: KoMarketing ). you need to get into the mindset of your customers.
    [Google, Organic] Marketing Technology Landscape Supergraphic (2016)
    Vendors: if I did not include you or you feel I miscategorized you, I apologize — please set the record straight in the comments thread below.) I want to acknowledge the key sources of data I used in my research to build this graphic: CabinetM (who was kind enough to give me a report of their whole database!), Finally! ). Management.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Google, Organic] The Ultimate Collection of Free Content Marketing Templates
    This buyer persona template will help you easily organize your research to create your very own buyer personas. Use it to create beautiful, well-formatted buyer personas that you can share with your entire company, while learning best practices for persona research along the way. I joined HubSpot in September 2011 as a blogger.
  • SNAPAPP  |  THURSDAY, MARCH 17, 2016
    [Google, Organic] 9 Awesome Email Subject Lines That Resonate With Readers
    Google is ahead of the game when it comes to resonance. Mobile interactions have shortened email subject lines , prompting organizations to get more creative. Research from Experian shows that emails with emojis in their subject lines saw a 45% increase in unique open rates. Please tell us more about you. Yes, please!
  • JUNTA 42  |  THURSDAY, MARCH 17, 2016
    [Google, Organic] Demystifying Content Strategy: Key Takeaways From Intelligent Content Conference 2016
    This observation by attendee Michael Andrews, moderator of the Google Plus Content Strategy community, came up in various forms throughout the conference. For example, she was traveling when the Google home page asked if she wanted the page displayed in Hebrew. Google, you’ve known me for all these years,” she told the ICC audience.
    [Google, Organic] 9 Awesome Email Subject Lines That Resonate With Readers
    Google is ahead of the game when it comes to resonance. Mobile interactions have  shortened email subject lines , prompting organizations to get more creative.  Research from  Experian  shows that emails with emojis in their subject lines saw a 45% increase in unique open rates. Please tell us more about you. .  . Yes, please! .
    [Google, Organic] 5 Effective Options For B2B Advertising on Social Media
    study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. Research Related Interests. If you don’t think your audience is on social media, you’re wrong. Final Thoughts.
  • BIZNOLOGY  |  FRIDAY, MARCH 11, 2016
    [Google, Organic] Why Google’s new head of search might not tell us anything
    Google has a new head of its search division–who used to run its artificial intelligence group!  So, obviously that means that Google is going to radically change direction to inject way more AI into search right? Here are just a few reasons that this might not mean anything: Google is already doing it.  Um, maybe not.
    [Google, Organic] From Baseball to SEO: Transforming your content into an organic search machine
    It was during that process that I realized somewhere along the way that I had unlocked the door to organic traffic in that space,” said Lemas. It took awhile, but ultimately algorithmic changes allowed Google to start recognizing what the content actually was and how it related to other content. Find a way to make that space complete.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Google, Organic] The Ultimate Dictionary of Marketing Terms You Should Know
    For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). semi-fictional representation of your ideal customer based on market research and real data about your existing customers. The amount it costs your marketing organization to acquire a lead. 38) Google+. So, “bottoms up,” I suppose.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Google, Organic] Quick Wins to Help Your School's Website Convert Better
    And, use an updated keyword strategy to grow organic traffic, and steer visitors to the right part of your site from the start. First, Google keeps getting better at understanding how people actually talk. Early conversion points should center on the content that answers prospects research phase questions. Of course not.
    [Google, Organic] TOPO Sales Summit April 7-8, Join Me
    We've recruited an amazing lineup of speakers from companies like Google, LinkedIn, and Box. The time is now for a conference that focuses on these innovations and how organizations are executing them. We are a research, advisory, and consulting firm that studies the fastest growing companies on earth. Tell us about the Summit?
    [Google, Organic] 17 Ways to Promote Your White Paper for Lead Generation
    There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Post it out on LinkedIn groups, Facebook, and Google+. That was a lot of work.
    [Google, Organic] 5 Ways to Speed Up Your Content Editorial Process
    The director or content strategist is often someone high up in your organization that is experienced in digital marketing strategy. When an organization implements content marketing into their arsenal, the content manager is usually the first person hired. Are there any useful research links or existing assets that will help?
    [Google, Organic] How to Write a Press Release in 4 Easy Steps [+Examples]
    Writing a press release for your company will be easier, faster and more effective when you follow these guidelines created by PR organizations. Source: the name of the company or organization that has written your press release. Wondering how to write a press release? Great Great press releases are not that hard to write. Where?
    [Google, Organic] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    While I don’t know what the marketers responsible for your favorite digital campaign actually did, I can say with almost 100% certainty that they spent a large amount of time researching their market, analyzing different pieces of data and building out detailed strategies that helped them blow you away through flawless execution.
    [Google, Organic] How Google’s New Search Results Layout Impacts SEO
    How Google AdWords’ February 2016 Changes Impact SEO. Google recently announced some sizable changes to its AdWords program and the way they will display paid ad listings. Google started implementing the changes worldwide on February 19, 2016. Increased Importance of Organic Positioning. Ads Moved to Top (With a Twist).
    [Google, Organic] How Facebook's New 'Reactions' Feature Works & What It Means for Marketers
    Also, that number is not currently broken down into organic versus paid, so you can't see which reactions may be influenced when you boosted a post compared to which ones you garnered organically. Last week, Facebook officially rolled out a new feature called “Reactions” to Facebook users worldwide. Why the change? For now.).
    [Google, Organic] How To Prioritize Your List of SEO Keyword Research
    Let’s assume the values associated with your list of keyword opportunities look something like this: Based on estimated search volume alone, there are several significant opportunities to acquire organic search traffic, IF you’re able to rank well for the list of keywords defined. Wikipedia entry (research-oriented).
    [Google, Organic] How to Use Community Forums to Fuel Your Audience Engagement Strategy
    Author: Liz (Courter) Oseguera Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. There are three kinds of forums, and all are extremely valuable for market research: major forums, niche, and company forums. Take Advantage of All Available Forums. Yahoo!:
  • HUBSPOT  |  TUESDAY, MARCH 1, 2016
    [Google, Organic] The Future of the Office: 7 Innovative Ways Companies Are Changing the Workplace
    That's what facilities managers and office managers around the world are asking themselves about the office spaces they're responsible for organizing. The data suggests that creating opportunities for unplanned interactions among employees both inside and outside the organization actually improves performance. Check out the post below.
    [Google, Organic] 14 Fortuitous SEO and SEM Stats and Facts
    The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Internet users. Image credit: MarketingProfs. Speed thrills.
    [Google, Organic] The Content Standard: How We Transformed from Content Marketers to Editors
    We had constructed a writer development system in response to a reader survey, and now our contributors had the tools they needed to produce in-depth, well-researched stories that go beyond content marketing. focused on covering content marketing news and research. wasn’t confident in my skills. I led with fear. The Result.
    [Google, Organic] How to Play PPC Like Fantasy Football
    You did all the research, took all the risks, and learned from your mistakes, all to come out on top (at least I did). Let’s take a look: Research & Education. Like all things competitive, it’s essential to do the research and educate yourself to make your strategy successful. Adaptations & Modifications. Final Thoughts.
    [Google, Organic] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    Aside from these blogs, they also did a little bit of email marketing, created a Facebook account, and used Google Analytics to keep track of it all. So to build out Marco's blog , the folks at Leighton helped Marco do the following: Research and create buyer personas. Setting Up a Blog Strategy. Why start there? The Results.
  • ACT-ON  |  TUESDAY, FEBRUARY 23, 2016
    [Google, Organic] How and Why To Set Your Site Up for Google’s Rich Answers
    What’s a “rich answer”? A “rich answer” is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website.             – Eric Enge, CEO of Stone Temple Consulting. Google is adding more rich answers to the search results every month. What do rich answers look like?
    [Google, Organic] 49 Noteworthy Social Networking Stats and Facts
    marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). This represents nearly a third (31%) of all seniors. ( Pew Research ). 2. Google+ Stats and Facts.
  • FATHOM  |  MONDAY, FEBRUARY 22, 2016
    [Google, Organic] Google Ups the Ante As the PPC Landscape Continues to Change
    Well, it looks like Google is at it again! Here is how ads used to appear on Google: 1-3 ads at the top of the page. According to Search Engine Land , Google is now rolling out a change that is going to eliminate the right-hand side ads from the search results. Blog Feed Digital Advertising Digital Marketing Google News
  • FATHOM  |  MONDAY, FEBRUARY 22, 2016
    [Google, Organic] Insights from Google’s BrandHealth Conference: What Mountain View Says About the State of the Healthcare Industry
    Several of us on the Fathom Healthcare team recently had the opportunity to attend Google’s first BrandHealth conference in Chicago. Have you seen the Google Knowledge Graph? In 2015, 60% of the time someone searched “hospital near me” in Google, there was no health system bidding on that query. Function > Form.
  • ACT-ON  |  MONDAY, FEBRUARY 22, 2016
    [Google, Organic] Tactical Link Building Strategies For 2016
    Links have historically been an important way that Bing, Google and the other search engines understand what your content is about, and validate your website. Links are the single most important ranking factor for Google,” said Scott Hendison, president of Search Commander, Inc., an internet marketing consultancy. First things first.
    [Google, Organic] Inside the Rise of B2B Video Marketing
    For example, a study on video in the C-suite from Forbes and Google found that 75% of executives watch work-related videos on business-related websites weekly (and 52% watch work-related videos on YouTube weekly). 73% of B2B organizations say that video has positively impacted marketing results ( ReelSEO ). Video. Magazine ).
    [Google, Organic] 24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
    To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. This tool is like Google Analytics meets SumoMe meets a CRM. Research Tools. 11) Google Analytics.
    [Google, Organic] Mi6 Roundup: LinkedIn’s Disconnect, Budgets, IoT and Innovation
    In his article, “ What percentage of revenue should B2B companies spend on marketing and sales? ” Ian Dainty draws on his personal experience and research on what Apple, Microsoft and IBM spend on sales and marketing. This is an interesting post, and report, by Teena Madox from Tech Pro Research. What’s LinkedIn’s vision you ask?
    [Google, Organic] 5 Mobile Insights That Will Change How You Market to Millennials
    Be present in those micro-moments (as Google would say), and make it easy for them to pick up the journey where they left off - when it’s most convenient for them. 2. Mobile isn’t all about browsing and researching. Everywhere you go, millennials are looking down at their phones. What are their views on privacy? consumers.
    [Google, Organic] 6 Ways That Nonprofits Can Improve Their Keyword Research
    When your organization is easier to find on Google and Bing, you’ll generate more visibility around your work. To understand this difference, take a look at the following examples of long-tail keywords: “keyword research tips for nonprofits”. You’ll need to do some research to ensure that you’re taking the right steps forward.
    [Google, Organic] How to Optimize Your Content for Google's Featured Snippet Box
    In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. There's been a lot of conflicting advice out there, including the idea that Schema.org data was the reason behind Google displaying this data.
    [Google, Organic] What to expect when you’re expecting #MarTech next month
    In collaboration with SapientNitro, we’ll also be conducting the next edition of the CMTO study — the most definitive research to date on the marketing technologist profession. We’re 6 weeks away from the next MarTech conference in San Francisco. If you like what you read here, please register this week to reserve your seat.
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