• AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Google, Organic] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. within the broader transformational challenges in their organizations. B2B Marketing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Google, Organic] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. within the broader transformational challenges in their organizations. B2B Marketing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Google, Organic] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. an organization's individual situation. even rethink their organization. within the broader transformational challenges in their organizations. B2B Marketing. know which half."
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Google, Organic] Content Methodology: A Best Practices Report
    an organization establishes specific, well-defined objectives and key performance. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more. content program looks like within their organization. Most organizations just add.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Google, Organic] Content Marketing Playbook: Strategy and Roadmap
    opportunity where an organization was excited about. According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. Among B2C organizations, 60. And B2C organizations with. evangelize content within their organizations, identify. All rights reserved. years prior.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Google, Organic] Evangelizing a Content Marketing Program
    numbers, as Altimeter explains in their excellent “Cul- ture of Content” research report: “Companies that evangelize, reinforce, and institution- alize the importance of content throughout and beyond. the marketing organization are more successful not. There’s. a lot of evidence to indicate that Google is looking at. That’s why.
  • VIDYARD  |  MONDAY, JUNE 27, 2016
    [Google, Organic] Legal Rights in Your Video Soundtrack — 5 Questions to Ask Yourself
    quick Google search will tell you this info or looking at the back of the album (old school!). To track down which publishing company owns the rights to your requested song, you’ll have to visit the websites of the three major performing rights organizations. Scientific research. How Can I Use An Artist’s Music In My Video?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Google, Organic] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. For example, many of us are familiar with and commonly use navigation apps like Google Maps, Apple Maps, or Waze. Mobile Messaging.
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Google, Organic] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    Today, enterprise marketers are faced with a unique challenge—interrupt advertising continues its steep decline, and most organizations have adopted some form of content marketing to connect with customers. They block ads at an alarming rate, they distrust organizations, and they skip over TV commercials. So what should marketers do?
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Google, Organic] The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
    They’re based on the same old-school method of organizing hard files, so it’s easy for the user to understand -- despite the visual looking rather different. We often associate different colors with feelings or thoughts , so designers have done a lot of research to find out which colors humans associate with different moods.
  • WEBBIQUITY  |  THURSDAY, JUNE 23, 2016
    [Google, Organic] The Four Best Online Education Tools For Business Pros
    In addition to traditional avenues like university extension courses, trade publications, conferences and forums, and professional coaching and mentoring, business professionals now have instant access to the latest research and practices in their fields through focused news sites, blogs, ebooks, and distance learning. Pricing: free.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Google, Organic] Get Your Blog On: 4 Steps to Blogging Success
    This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents. Darn it, Google  you win again. Leverage the expertise of everyone in your organization—customer success, support, legal, etc.—to Fueling demand generation. Topic.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Google, Organic] How to Master Local Lead Generation
    Strengthen your ties with local organizations, especially if they are directly related to your business. Not only will this make your content more relevant to a local audience, but it will also increase the chances of users coming across your website when researching local topics. Why Target Local? Word of mouth goes a long way, right?
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Google, Organic] Influencer marketing tools of the trade
    Google Apps — I have my Google Apps for Work install for Gerr.is but use it everywhere. Setting up the SPF records is for Google is as easy as popping  text: v=spf1 include:_spf.google.com ~all into the correct OpenSRS domain TXT record in the DNS tools. Yet Another Mail Merge — YAMM is an Add In for Google Sheets.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 14, 2016
    [Google, Organic] CMO Spotlight: 3 Trends That Will Drive Digital Transformation
    In this digital age, successful organizations are keeping pace with technology changes and customer behavior. Let’s take a look at three ways you can drive digital transformation across your organization: 1. 2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Google, Organic] The 24 Best Online Writing Tools and Apps
    Google Review Count: 2,210,000. Google Review Count: 913,000. Google Review Count: 183,000. Writing a novel, research paper, script or any long-form text involves more than hammering away at the keys. Google Review Count: 136,000. Google Review Count: 127,000. Google Review Count: 33,100. 14) Rhymer.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Google, Organic] 5 Ways B2B Marketers Can Learn to Love Facebook
    It was reinforced by what felt like a bait and switch when Facebook killed organic reach. Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). It’s really only for B2C people, right? Big deal.
  • FATHOM  |  MONDAY, JUNE 13, 2016
    [Google, Organic] Marketing to Millennials: Does it Matter to You?
    Whatever you think of millennials, though, it still remains a fact that many organizations are scrambling to figure out how to speak to millennials through their marketing. Given that these millennials represent the largest concentration of buying power, it’s understandable that organizations are eager to attract their attention.
  • READYPULSE  |  FRIDAY, JUNE 10, 2016
    [Google, Organic] Social Advertising, Is it Worth It?
    Search engine ranking will diminish if you terminate your Google ads. Your organic posts and content may suffer due to the social platforms favoring paid ads. To succeed with social advertising, it takes time, resources, research and trial and error, to launch, maintain and monitor. What is it? Users can interact with the ads.
  • KEO MARKETING  |  FRIDAY, JUNE 10, 2016
    [Google, Organic] B2B Marketing to Millennials
    The Purchase Process: A survey by The Arketi Group found that 61% of millennials describe their role in technology purchases within their organization as decision-maker and 34% report having budget and/or final sign-off authority on enterprise technology purchases of $10,000 or more. Research industry influencers for reviews. Google+.
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Google, Organic] Mid-Year Marketing Check-In with Measurement
    Finally, gather all appropriate access to data and metrics that may include: Website analytics: Google Analytics, Omniture, Webtrends, Clicky, etc. How is organic traffic performing year to date? How is organic traffic performing for conversions year to date? Research new ways to market your company, products, or services.
  • HINGE MARKETING  |  THURSDAY, JUNE 9, 2016
    [Google, Organic] 5 Techniques with the Greatest Return on Marketing Investment
    According to our research, we found speaking engagements to have the greatest average impact among all marketing techniques used by professional services firms. SEE ALSO : How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms. 3) Guest blogging. Our research-based strategies are designed to be implemented.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Google, Organic] 10 Metrics Every Marketing Team Should Track
    We learned from our research that the website is one of the more visible pieces of any professional services brands. Organic traffic , on the other hand, refers to someone who uses Google (or another search engine) to search for a term or a concept and finds your website in the results. Metrics are the other. Objectivity.
  • FATHOM  |  TUESDAY, JUNE 7, 2016
    [Google, Organic] Let’s Make a Deal: Social Selling Technology
    hodgepodge of marketing philosophies, sales techniques, and technology supported relationships, social selling is a concept that is growing in popularity, as can be seen in the Google Trends graph below. At its lowest point in August 2006, Google indicates it only saw 9 monthly searches. Needless to say, social selling is catching on.
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Google, Organic] 17 Data Visualization Tools & Resources You Should Bookmark
    Statista is a portal of statistics, studies, and forecasts focused on market research and opinion polling. You can easily download statistics and charts you find to PDF,PNG, or Office files to customize and use them accordingly. 2) Google Trends. If you haven’t already discovered it, Google Trends will be your new favorite resource.
  • ACT-ON  |  MONDAY, JUNE 6, 2016
    [Google, Organic] How Account-Based Marketing is Changing the Role of B2B Marketers, and Why It Should
    That’s a reasonable priority for consumer marketing; you just need one decision-maker to sell a hat, or shampoo, or organic beer. Research by CEB indicates that the average B2B decision-making group now includes 5.4 This all made a certain kind of sense, as marketers of every stripe were heavily focused on lead generation.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Google, Organic] How To Measure A B2B Social Media Program
    Converted audiences (targeted audiences that connect with an organization’s social presence or digital assets). We matched target keywords to find the most applicable profiles for the organization to prioritize, building a Twitter list to monitor for engagement opportunities moving forward. Email, the website, and SEO. Social
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Google, Organic] The 23 Best Content Ideation Tools
    Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. 10) Google+ Communities.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Google, Organic] Ask a Content Guy: What Content Metrics Really Matter?
    Social lift: A simple calculation—( shares/views + 1 )—that tells you how much extra organic social traffic a story is likely to get, which will help you prioritize distribution. One of the biggest reasons that we invest heavily in original research is that it gets us a lot of press from major outlets. Carine, Washington, D.C.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Google, Organic] B2B Social Media: An Underutilized Method for Improving SEO Performance
    As of last July, Pew Research Center found that 76% of online adults use social networking sites. Instead, marketers need to consider how social media may impact organic search visibility, as well as become more of a lead nurturing tool. As a Millennial, or digital native as some will put it, I grew up immersed in social media.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Google, Organic] How to Learn Anything Faster
    To help you get a better sense of what that approach looks like, check out the 10 steps outlined below. (I n the spirit of learning how to advance your skills, check out HubSpot Academy's "World Certification Week" -- a week of inspiring and educational talks broadcast on Google Hangouts.). How long does it take to acquire a new skill? Books?
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Google, Organic] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    Most conference organizers will (of course) tell you that you need to attend their conference (and give them lots of sponsorship money). better approach to researching events is to call your existing customers (and potential customers) and ask them what conferences they attend. But sometimes your sales reps will have to prospect.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Google, Organic] Creating Killer Content with Data: Pubcon Austin 2016
    like to use the following: Google Analytics. Google Search Console. Google Trends. Google Analytics  . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. Google Search Console. When Google took away our keywords oh so many years ago, we began relying on Search Console.
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Google, Organic] Myth Busters: 4 Misconceptions About Predictive Intelligence
    So while the field is currently loud with organizations who claim they’ll predict who your next customer is, what they really tell you is who looks like your last customer. I hope you find the below post useful. If you want to talk more, stop by the 6sense booth at the SiriusDecisions Summit and ask for Amar Doshi ! Now Acme Inc. Bingo! Or
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Google, Organic] Pressure
    We craved status and reputation; country clubs and community organizations; a TV set to watch together as a family; funny shows with celebrities; ads to keep our tastes ever-evolving. And throughout the years, report after report, these organizations have failed to enact change to course-correct their collapsing business models.
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Google, Organic] 7 Steps to Brilliant B2B Marketing [Part 1]
    69% organize in-person events. Tools such as Google Analytics and event tracking can help to flesh out the full story of your website in terms of customer use. The top channels B2B customers use to research purchases include: Search engines (82%). B2B marketing is a machine with different moving parts. Let’s take a look!
  • KAPOST  |  FRIDAY, MAY 20, 2016
    [Google, Organic] How to Beat 27 Million Competitors at the Content Game
    As a recent  Google study  found, 71% of B2B researchers start with generic searches. So why not help the best leads find you by optimizing your content strategy for organic search? As LinkedIn’s Senior Content Marketing Manager Jason Miller  said , “Content marketing is no longer a numbers game. It’s a game of relevance.”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 19, 2016
    [Google, Organic] 9 Content Marketing Gems Hidden Within Game of Thrones
    Let’s say you poured countless hours into a content strategy that you were sure would get you the results you were looking for (organic traffic, leads, conversions, whatever).  teams to bounce ideas off one another, or research the highest shared blog posts for a particular topic or keyword set. Because it’s badass.  TL;DR.
  • FATHOM  |  WEDNESDAY, MAY 18, 2016
    [Google, Organic] Tapping into Your Data Goldmine: Cross-Channel Knowledge Sharing
    Using the research you already have as well as past campaign results, all of these “I think” sentences quickly turn into a confident “I know” action plan. The SEO team can benefit from the keyword insights, using this data to craft the keyword strategy for the organic search strategy. Why Should You Care? What Should You Do?
  • FATHOM  |  TUESDAY, MAY 17, 2016
    [Google, Organic] Getting to the Heart of It: CRM Technology
    strategy before it is a technology, CRM puts your patrons at the center of your business, where they should be.  It focuses on fostering relationships by maintaining regular, organized contact with clients, customers, former customers, and prospects. This is evidenced pretty clearly by the Google Trends chart below. Popular CRM Tools.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Google, Organic] The 14 Best Content Planning and Research Tools
    Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Google Review Count: 1,190,000. Google Review Count: 715,000. Pricing: free. HubSpot.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Google, Organic] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode.
  • BIZNOLOGY  |  MONDAY, MAY 16, 2016
    [Google, Organic] 10 secrets to research the best SEO keywords
    Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. If you’re wondering why your organic traffic sucks, then your keyword strategy could use an unusual approach. Stick to Your Niche.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Google, Organic] How to Upgrade Your B2B Marketing Strategy with AdWords
    Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Neatly Organize Your Keywords and Ad Groups. One of the most critical elements of your SEM campaigns is the organization of your keywords. Say a prospect is just beginning his research. So please, just don’t do it. Win-win!
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Google, Organic] Top B2B Website Metrics to Monitor Using Google Analytics
    In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? Organic search is when someone finds your site using a search engine.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 10, 2016
    [Google, Organic] Why the sales funnel is alive and well and living on the web
    Fast forward to 2011 when Google published its breakthrough study on ZMOT. It figured out that the vast majority of consumers were doing research online before engaging with a brand to make a purchase. With social media moving towards newsfeed algorithms and reduced organic visibility it’s becoming a pay to play channel. No way.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Google, Organic] 7 Ways to Get More Value From Your PR Campaigns
    Ways to Get More Value From Your PR Campaigns. 1) Add extra SEO value to organic coverage. And to ensure you don’t miss any of this coverage, we suggest checking out Fresh Web Explorer and Google News. Once you’ve looked at Fresh Web Explorer, look for any further authoritative mentions using Google News. Why not show it off?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 9, 2016
    [Google, Organic] 8 Common Ways Most Content Marketers Fail
    Tailored Experiences) Because content is living in different locations, marketers tend to organize content based on its type. Webinars stay organized with other webinars and white papers stay organized with other white papers. However, people rarely go to Google and search for “white paper.” But fear not!
  • VISUALLY  |  SUNDAY, MAY 8, 2016
    [Google, Organic] The 7 Building Blocks of a Solid Content Marketing Plan
    The same study revealed that only 37% of B2C marketing organizations (and 32% of B2B marketers) have a documented content marketing strategy, even though those with a documented strategy are more effective across the board. You can conduct thorough trends research through online tools like Google Trends. Create a calendar.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Google, Organic] Education Blogging 101: How to Attract More Students Online
    HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts. Google loves blogs with a steady flow of engaging content. If you're writing around the right keywords, your blog will increase the flow of organic traffic to your blog and website. Great. Great idea.
  • VISUALLY  |  TUESDAY, MAY 3, 2016
    [Google, Organic] Why You Should Invest In Content Curation
    The goal of content curation isn’t to add more content to the social world, but rather to group, organize, and present the most relevant content in one place. The curator’s job is to collect the best content from across the web and organize it in a way that’s useful to your audience. What is curated content?
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Google, Organic] Why Your Content Marketing Strategy Should Include Long-Form Content
    As mentioned above, it’s more likely to appear higher than short-form posts in SERPs (according to Google SERP data from SEMRush, the average first-page result contains 1,890 words), resulting in more search traffic. Still, Google doesn’t choose long-form content simply because it’s longer. Research.
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Google, Organic] Digital Does Not Mean "Just Build a Website"
    The researchers found that children who were able to wait longer went on to become more successful in life. You can use Google Analytics to measure bounce rate if you are not doing so already. Research by Professor Ramesh Sitaraman found we are only willing to wait two seconds when it comes to video load times. Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Google, Organic] Are you ready for the mega-shift from social media to private media?
    Without the boost of ad support on Facebook, your organic reach for your content probably averages less than 1 percent (this varies widely by business). Data capture — Several years ago I suggested that Google should give away new smartphones every year in exchange for the ability to analyze the gold mine of data in text messaging.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2016
    [Google, Organic] The 12 Best Competitive Intelligence and Benchmarking Tools
    To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Google Review Count: 400,000. Google Review Count: 180,000. 10) SpyOnWeb.
  • MODERN B2B MARKETING  |  MONDAY, MAY 2, 2016
    [Google, Organic] 3 Things You Need to Know About SEO This Year
    Since April 2015’s “ Mobilegeddon ” algorithm update, in which Google significantly changed its algorithms to boost mobile-friendly pages, optimizing for mobile has been vital. Now, Google will be  boosting the effects of the mobile-friendly algorithm beginning this month. Just remember to check in on Google and SEO on a regular basis.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Google, Organic] 11 Helpful Resources for Improving Your Business Skills
    The research and writing and editing required to publish a book -- especially a best-seller -- is far more impressive than what goes in to an article or podcast. Many Unhappy Returns: One Man's Quest To Turn Around The Most Unpopular Organization In America by Charles A. Business" is quite a versatile topic with many components.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Google, Organic] What To Do If Your Website Traffic Is Down
    Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011's emphasis on strong content) and Penguin (2012's crack down on over-optimizing and keyword-based anchor text). Well, your website's authority tells Google a lot. Why is this important?
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Google, Organic] Launching your social campaign with guns blazing!
    Share on Google plus. So many worthwhile organization and companies have very many followers. Influencer Marketing Internet Marketing Social Media Marketing Aaron Amazon American Bar Association Facebook Google instagram linkedin social media twitter YouTubeTiming’s of the essence so go go go go go go go! followers.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Google, Organic] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    You're also probably aware that they're doing some of their research online. Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. That is where research comes into play. Yes -- this is a golden rule of market research.
  • HINGE MARKETING  |  MONDAY, APRIL 25, 2016
    [Google, Organic] Marketing Skills for the Future
    Google it. We started, as we always do, with research. Rooted in Research. Hinge University is rooted in research. How-to guides offer quick step-by-step instructions for completing those marketing tasks that need attention (For example, How to Set up Google Analytics ). Got a business-related question? Figure 1.
  • SALES ENGINE  |  THURSDAY, APRIL 21, 2016
    [Google, Organic] Need Better Content? Become a Sales Groupie
    Wood talks about numerous examples of articles that have done really well for conversions of organic searches, despite the hyper-specific titles. It’s not something where you do the initial research and then you know them forever.” Sales has this tremendous exposure that are our readers, these business owners,” Wood explains.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 21, 2016
    [Google, Organic] How to Pivot Your Content Strategy When Results Don’t Turn Out as Expected
    With Google changing its ranking algorithm a whopping 500 – 600 times a year , it’s critical to stay nimble to keep up with your customers – and the competition. Shockingly, research shows just 35 percent of B2B marketers have a documented content strategy in place; roughly half (48 percent) have a strategy, but it isn’t documented.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Google, Organic] Highlights from my #SMMW keynote speech
    The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. Research shows the 80 percent of marketers realize benefits in business awareness even in the first year of their effort. What a great event. The theme of my talk was “Reach Higher.” Resources.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Google, Organic] 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
    We've talked about Trello before, like in this post on tools to help you organize, develop, and share your ideas (see #3). That's why we've rounded up eight useful ways to organize your Trello board. While boards can be organized in many ways, here's an example of what one looks like: Image Credit: Trello. And why shouldn't we?
  • LEANDATA  |  WEDNESDAY, APRIL 20, 2016
    [Google, Organic] Goals, Alignment and Account-Based Marketing
    Without getting those departments thinking of themselves as a combined, revenue-generating organization, any ABM strategy is doomed to failure. That helps explain why making “teams of teams” succeed is difficult, said Prasad Setty , the vice president of People Operations at Google. Make sure your sales and marketing teams are aligned.
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Google, Organic] The Customer Service Arms Race
    New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. It also offers tools for creating and organizing FAQ pages and help centers in intuitive, easy-to-navigate ways. Chat with us. Have a question about Olark?”
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Google, Organic] Measuring Your Marketing ROI and Effectiveness
    But here is the good news: It is getting easier to track marketing results thanks to new technology that far surpasses the limits of Google Analytics. Google Analytics is a great tool, but it only captures the tip of the analytics iceberg. Another way to maximize your marketing ROI is to do research on your target audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2016
    [Google, Organic] Facebook and Snapchat at war, and four other groovy media trends
    Google? Trusted by start-ups to global organizations worldwide, GoToWebinar helps businesses reach over 40 million people each year. Google? Trusted by start-ups to global organizations worldwide, GoToWebinar helps businesses reach over 40 million people each year. So much going on today! So many changes to consider.
  • BRANDPOINT  |  THURSDAY, APRIL 14, 2016
    [Google, Organic] Step-by-Step Guide to Creating a Marketing Persona
    To do that effectively, you need to understand your audience and their motivations and challenges, and it has become standard for many organizations to develop marketing personas. Step 1 – Research. To create your marketing personas — most businesses have more than one — cast a wide net with your research. Analyze. HubSpot.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Google, Organic] How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
    Trouble is, mastering Google AdWords is really tricky. HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). Before we dive into the metrics, it's good to clarify what exactly we're trying to measure within Google AdWords.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Google, Organic] Agencies Under Pressure to be More Digital
    Search: Google’s Hummingbird algorithm may now serve listings it thinks users want – based on what part of the funnel they’re in. But proving effectiveness beyond vanity metrics is still challenging for organizations without visibility into true multi-touch attribution. over 2015. Digital Work Drives Agency Growth. In 2014, U.S.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Google, Organic] Agencies Under Pressure to be More Digital
    Search: Google’s Hummingbird algorithm may now serve listings it thinks users want – based on what part of the funnel they’re in. But proving effectiveness beyond vanity metrics is still challenging for organizations without visibility into true multi-touch attribution. over 2015. Digital Work Drives Agency Growth. In 2014, U.S.
  • JUNTA 42  |  SATURDAY, APRIL 9, 2016
    [Google, Organic] This Week in Content Marketing: Big Brands Favoring Content, But Will It Matter?
    According to consumer research by Epsilon , 43% of millennials, compared with 32% of other shoppers, said they have been checking out retailers’ emails more often in the past six months. HANDPICKED RELATED CONTENT: How to Uncover Critical Content Marketing Insights Using Google Analytics. This week’s show. Sponsor (35:00).
  • HINGE MARKETING  |  FRIDAY, APRIL 8, 2016
    [Google, Organic] IT Marketing: What Technology Services Firms Need to Know in 2016
    Last year, the Hinge Research Institute surveyed 530 professional services firms to better understand the business challenges that would define IT services firms. Conduct research— By conducting in-depth, primary marketplace research about your key audiences (your clients, prospects, influencers etc.). Additional Resources.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 8, 2016
    [Google, Organic] 7 Simple Steps for a Solid SEO Strategy
    Their expertise is incredibly valuable because there is a lot of science to SEO, and it is constantly changing as search engines like Google continue to update their algorithms. What I’m saying is that you don’t have to have a master’s degree in SEO to ensure your website is well positioned for organic search engine traffic.
  • HINGE MARKETING  |  FRIDAY, APRIL 8, 2016
    [Google, Organic] IT Marketing: What Technology Services Firms Need to Know in 2016
    Last year, the Hinge Research Institute surveyed 530 professional services firms to better understand the business challenges that would define IT services firms. Conduct research— By conducting in-depth, primary marketplace research about your key audiences (your clients, prospects, influencers etc.). How Hinge Can Help.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Google, Organic] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Content Research. The first step to content production is the research. Google Drive Research. Google Analytics.
  • SALESPREDICT  |  WEDNESDAY, APRIL 6, 2016
    [Google, Organic] What is Predictive Marketing?
    zero search interest on Google. The "outside" data can be as simple as a change in industry regulation, a target company receiving funding, or a change in Google search patterns. Prior to 2011, the term "predictive marketing" had almost. Is predictive marketing new? The complex work was performed manually by talented data analysts.
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Google, Organic] 7 Powerful Ways to Conduct B2B Buyer Research
    With more access now to buyer behaviors and interests than ever before, marketers can use a variety of methods for buyer research and get a much stronger understanding of their audience — who they are, what their challenges are, and where they need help. These are the most basic aspects of your buyer research. Applying Your Research.
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Google, Organic] 7 Powerful Ways to Conduct B2B Buyer Research
    With more access now to buyer behaviors and interests than ever before, marketers can use a variety of methods for buyer research and get a much stronger understanding of their audience — who they are, what their challenges are, and where they need help. These are the most basic aspects of your buyer research. Waste not want not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 4, 2016
    [Google, Organic] Are you becoming an obsolete marketing professional?
    Abigail Posner , Head of Strategic Planning, Google. As you can imagine working at Google, I’m continually being exposed to new technologies — whether our own or those of others. Of course I also read the top tech news on my Google news feed everyday too. Abigail Posner, Head of Strategic Planning, Google.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Google, Organic] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. They sell human tissue samples to researchers who use them for studies that advance modern medicine. Their buyers are predominantly large pharma researchers who focus on really specific diseases, like lung cancer and leukemia.
  • ACT-ON  |  MONDAY, APRIL 4, 2016
    [Google, Organic] How Adopting SEO Best Practices Will Increase Your Brand Awareness and Drive Sales
    Of the three important factors affecting your organization’s SEO, two are under your control: The pieces of the puzzle that make up an SEO campaign, e.g., content, meta data, link earning, on-page optimization, etc. Each year, Google changes its search algorithm around 500–600 times. Most The technical components (e.g.
  • ACT-ON  |  MONDAY, APRIL 4, 2016
    [Google, Organic] How Adopting SEO Best Practices Will Increase Your Brand Awareness and Drive Sales
    Of the three important factors affecting your organization’s SEO, two are under your control: The pieces of the puzzle that make up an SEO campaign, e.g., content, meta data, link earning, on-page optimization, etc. Each year, Google changes its search algorithm around 500–600 times. Most The technical components (e.g.
  • FATHOM  |  TUESDAY, MARCH 29, 2016
    [Google, Organic] The Role of Timeless Literary Devices in Reaching Your Audience
    Every single marketing  asset with your organization’s name on it is actively branding you and actively speaking to your audience. It’s a choice to let your organization’s identity be bland and inconsistent. ” Google. Identify your organization’s core values and the most important aspects of your culture.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Google, Organic] The Basics of B2B Social Media Marketing Strategy
    Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. In terms of organic social media efforts, these will often be operational metrics (i.e.,
  • PR MEETS MARKETING  |  MONDAY, MARCH 28, 2016
    [Google, Organic] 7 Tips for Competitive Analysis
    Here are my top seven tips for getting the upper hand on competitors, in no particular order: Search Google’s Patent Library. Google’s patent library is a great, free resource to add to your toolkit. Set up a Google alert. Image credit: by Steven Depolo via flickr. Reference United States Patent and Trademark Office.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 24, 2016
    [Google, Organic] Help! What Do I Do Without My Analytics Data?
    There is obviously no one answer but there are often workarounds. I’ve outlined a few below: Restoring a Google Analytics Profile. First and foremost, if you ever accidentally delete a Google Analytics profile or have one deleted on you, there’s a chance you can get it back. SEMRush Organic Visibility. Last week I turned 34.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Google, Organic] 12 Bad Habits That Are Making You Less Productive
    There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. Researchers have found that willpower is a finite resource that steadily decreases throughout the day, according to the book The Willpower Instinct. Biting your nails. Chewing with your mouth open.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Google, Organic] Power to the Publishers: Content Is Going Full Throttle
    Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery. The majority of a buyer’s journey is self-directed before they interact with you and they’re doing this research everywhere, even on the go.
  • WRITTENT  |  WEDNESDAY, MARCH 23, 2016
    [Google, Organic] 107+ Blog Post Ideas for a Rocket Start
    Research Post. It can be addressed to society, an organization or an individual. Videos on popular topics also rank well on Google. The pace of life is increasing all the time – organization and getting your timing right has become a key to success. Organize a contest for your followers! List Post. How-to Post.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 22, 2016
    [Google, Organic] The Simplest Ways to Make the Best of Content Marketing Challenges
    Developing buyer personas is just the first step in better understanding your target audience and unlocking specific SEO-related insights that can lead to more informed keyword research, competitive review, and link building/social media exploration. Source: Quora ). Source: KoMarketing ). you need to get into the mindset of your customers.
  • CHIEFMARTECH  |  MONDAY, MARCH 21, 2016
    [Google, Organic] Marketing Technology Landscape Supergraphic (2016)
    Vendors: if I did not include you or you feel I miscategorized you, I apologize — please set the record straight in the comments thread below.) I want to acknowledge the key sources of data I used in my research to build this graphic: CabinetM (who was kind enough to give me a report of their whole database!), Finally! ). Management.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Google, Organic] The Ultimate Collection of Free Content Marketing Templates
    This buyer persona template will help you easily organize your research to create your very own buyer personas. Use it to create beautiful, well-formatted buyer personas that you can share with your entire company, while learning best practices for persona research along the way. I joined HubSpot in September 2011 as a blogger.
  • SNAPAPP  |  THURSDAY, MARCH 17, 2016
    [Google, Organic] 9 Awesome Email Subject Lines That Resonate With Readers
    Google is ahead of the game when it comes to resonance. Mobile interactions have shortened email subject lines , prompting organizations to get more creative. Research from Experian shows that emails with emojis in their subject lines saw a 45% increase in unique open rates. Please tell us more about you. Yes, please!
  • JUNTA 42  |  THURSDAY, MARCH 17, 2016
    [Google, Organic] Demystifying Content Strategy: Key Takeaways From Intelligent Content Conference 2016
    This observation by attendee Michael Andrews, moderator of the Google Plus Content Strategy community, came up in various forms throughout the conference. For example, she was traveling when the Google home page asked if she wanted the page displayed in Hebrew. Google, you’ve known me for all these years,” she told the ICC audience.
  • SNAPAPP  |  WEDNESDAY, MARCH 16, 2016
    [Google, Organic] 9 Awesome Email Subject Lines That Resonate With Readers
    Google is ahead of the game when it comes to resonance. Mobile interactions have  shortened email subject lines , prompting organizations to get more creative.  Research from  Experian  shows that emails with emojis in their subject lines saw a 45% increase in unique open rates. Please tell us more about you. .  . Yes, please! .
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 15, 2016
    [Google, Organic] 5 Effective Options For B2B Advertising on Social Media
    study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. Research Related Interests. If you don’t think your audience is on social media, you’re wrong. Final Thoughts.
  • BIZNOLOGY  |  FRIDAY, MARCH 11, 2016
    [Google, Organic] Why Google’s new head of search might not tell us anything
    Google has a new head of its search division–who used to run its artificial intelligence group!  So, obviously that means that Google is going to radically change direction to inject way more AI into search right? Here are just a few reasons that this might not mean anything: Google is already doing it.  Um, maybe not.
<< 1 2 3 ... 15 16 >>