• VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Google, Organic] 5 Pinterest Tactics + Back-to-School = A+ Sales
    The search functionality is similar to Google in that it’ll automatically populate popular searches including the following: back-to-school. school organization. college organization. You can also now add UTM tracking codes to your URLs, as they were previously stripped out, to monitor your traffic in Google Analytics.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Google, Organic] 23 Outstanding Social PR Guides
    How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Are they on Google+? This is known as a citation, and is currently thought to play a major role in helping Google understand the buzz or importance of a particular brand”). Image credit: PRNews. Are they still important for SEO?
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Google, Organic] The Biggest SEO Shakeups of All Time
    'I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. The machine is constantly guarded, and resides in a secret, subterranean bunker beneath Google’s Mountain View headquarters. Sooo it turns out that’s not how Google’s search engine works … at all.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Google, Organic] 3 OTHER Things Your SEO Team Should Be Doing
    From technical changes to keyword research to link opportunities and more, it can be overwhelming. Your SEO team should be ensuring that everything is organized, each task is being assigned, scheduled and completed, and that there is no confusion about what’s happening. It’s even creeping into other departments like IT.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Google, Organic] Customer Lifecycle Marketing: Reporting, Part 1
    That’s practical; generating enough qualified leads remains the #1 concern for many marketers and their organizations. You can refer to external sources such as Google Analytics. Google ranking : This is the most visible result of all your online activities. The Google trend line for the keyword phrase “Miley Cyrus.”.
  • SYNECORE  |  THURSDAY, JULY 17, 2014
    [Google, Organic] The Digital Reality: How Technology has Transformed the New Business
    Case in point: the oft-quoted stat from Google’s Eric Schmidt back in August 2010: “Between the birth of the world and 2003, there were five exabytes of information created. Research Russian history. 'Technology builds the business. Technology refines the business. Technology grows the business. Technology is the business.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Google, Organic] 6 Principles of Persuasion for an Amazing Copy
    Social proof was a powerful phenomenon when Cialdini performed his groundbreaking research in the early 1980’s. thought leader is partially valued by the size of their following, and you probably check out Google local reviews before heading to a restaurant. 'What’s the best marketing you’ve ever encountered? campaign. Reciprocity.
  • BIZNOLOGY  |  TUESDAY, JULY 15, 2014
    [Google, Organic] Domain name registration strategy
    In a world of “splogs” and illegitimate sites, Google and other search engines are starting to rely on the length of registration as an indicator of intent. In effect, you are telling Google that you aren’t going anywhere. Google has since become a domain name registrar itself, which grants them direct access to WHOIS data.
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Google, Organic] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    Using Google, search for them by name and determine if they have a blog that might be a good fit. As mentioned in the previous paragraph, Google is a great place to begin your search. With a little targeted research, you’ll uncover hundreds of opportunities to spread your me. So how do you find opportunities to guest blog?
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Google, Organic] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Next, do some keyword research before you change anything on your website or start publishing content. To jumpstart your keyword research, click here for a beginner''s guide. Google Docs also works just fine. You''ve already learned how important blogging is for getting organic traffic and leads. Woohoo! Let''s do it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 11, 2014
    [Google, Organic] Would you conduct this experiment on your mother?
    Literally every individual and organization with a web presence has both the ability and opportunity to cost-effectively perform real-time experiments on people that would have been impossible in the 20th Century. Every business can —and will—treat their digital media platforms as laboratories and R&D facilities. but sometimes, they will.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Google, Organic] Content Marketing? Just Deliver Content People Want
    Julie Long:   “As a content marketing evangelist, what lessons or best practices can you provide IMC students who are looking to bring content marketing into their organizations?”. An appreciation of looking at the numbers or doing the research or asking questions. But creating and delivering that content isn’t enough. f5823b ;">.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Google, Organic] How to Please Google in a Post-Hummingbird World
    'Everyone seems to know that q uality content is the foundation of a strong organic online presence, but everyone can''t always agree on is what “quality content” actually means. Understanding Google''s Hummingbird Algorithm. Google wants you to create content that answers questions instead of stuffing keywords.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Google, Organic] 20 Expert LinkedIn Guides
    Victoria Ipri passes along nine helpful tips, like getting your employees involved, sharing your LinkedIn page on other social media sites (“Are you using Facebook, Twitter, Google+ and other SM platforms? Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Want a Job? links.”
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Google, Organic] Google+ on its Third Birthday
    'I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus.
  • HINGE MARKETING  |  MONDAY, JUNE 30, 2014
    [Google, Organic] Webinar Recap: The Top 5 Brand Building Strategies
    Developing a strategy is the best way to keep your content creation on track and organized. Consider hosting an event together, conducting a research project or sharing content to each other’s audiences. On Google+ or LinkedIn? The Top Brand Building Strategies. Content Marketing. Get found more easily on search engines.
  • HINGE MARKETING  |  FRIDAY, JUNE 27, 2014
    [Google, Organic] Beginners’ Techniques for Email Marketing
    Keep your audience up-to-date on major, relevant developments in your organization and the marketplace. You can conduct keyword research to find search terms and topics of interest to your audience, or see which topics perform well on your existing platforms by looking at social media and Google Analytics. News and trends.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Google, Organic] The 3 Most Important Aspects of Inbound Marketing
    Getting found online starts long before someone does a Google search. Here are the key things that need to happen before that can occur: Establish Goals - The most effective inbound marketing efforts are those most tightly aligned with an organization’s business goals. Don''t be - it all comes down to three concepts. competitive)?
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Google, Organic] Skepticism on Gallup’s Gloomy Social Media Assessment
    The sound bite from this research is summed up in the title of the Gallup blog post: “ Americans Say Social Media Have Little Sway on Purchases.” The report doesn’t specify how the questions were phrased, but from the summary report we can infer that researchers used a rather narrow definition of social media. More than Marketing.
  • FATHOM  |  THURSDAY, JUNE 26, 2014
    [Google, Organic] E-commerce SEO: If You’re Not First, You’re Last
    'As the graphic suggests, very few people will actually look past the first 3 organic listings of the search results (especially since most search results will contain 1 – 3 paid ads before the organic listings) … let alone go all the way to the 2nd page, which only about 1% of searchers do. 1) Start with research.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 22, 2014
    [Google, Organic] Are Salespeople Screwing Up B2B Marketing Performance?
    'I sat pondering another in a burst of self-serving emails sent last week by salespeople who obviously lack any discipline in prospect research or the energy needed to attempt meaningful personalization. The second problem is that 5 seconds on Google would've told him that I'd never be his customer. Or to screw it up. Thanks.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 19, 2014
    [Google, Organic] More Than A Thousand Words: The Power of Visual Storytelling
    According to research from  Nielsen , there are 27 million pieces of content shared each day. After being embedded in each others companies for so long – the idea developed pretty organically. And comment here, on the @ Newscred   Blog  or follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+. Information Overload.
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Google, Organic] How to Find Opportunity in a Paid Search Strategy
    'While SEO techniques are highly useful for organic searches , which in turn can drive a large amount of traffic to your site, the opportunities with paid search can be optimized to allow you to micro-target prospects and consumers. Of the 163 million people who use Yahoo and Bing every month, 54 million users never search with Google.
  • WRITTENT  |  MONDAY, JUNE 16, 2014
    [Google, Organic] 15 Ways to Get More Customers from Your Blog
    Google is the undisputed king of organic traffic. Use Google Authorship. Google Authorship helps you build rapport with your customers by showing your face in the SERPs next to your blog post listings. Do Keyword Research. The first step in creating a successful blog is rigorous  keyword research.
  • HINGE MARKETING  |  MONDAY, JUNE 16, 2014
    [Google, Organic] Visible Expert Profile: Jay Baer
    ” The firm’s ideal clients are organizations that have between 50M and 1B in annual revenue, with creative, fast-moving marketing departments. On Google+ or LinkedIn? We study them because we want to understand how they attained that status and what we can learn from them. From Politics to Digital Marketing. Teamwork.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 16, 2014
    [Google, Organic] 5 Lessons Content Marketers Can Take Away from the 2014 World Cup
    While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. Personas allow you to uncover information beyond the basics, including role in organization, third-party influences, and more.
  • FATHOM  |  THURSDAY, JUNE 12, 2014
    [Google, Organic] Who is Dr. Google & Why Every Patient is a Digital Patient [Infographic]
    Google” has allowed patients to be more involved in their own healthcare than ever before. When patients start to notice something doesn’t feel quite right, they google their symptoms and make a preliminary diagnosis. Maybe they do some last-minute research. Google” doesn’t stop after communicating with their real doctor.
  • SYNECORE  |  THURSDAY, JUNE 12, 2014
    [Google, Organic] Should You Align Your Content Marketing and SEO Efforts?
    'Organic search is the greatest driver of traffic, at 47 percent of all visits compared to just 6 percent of paid search, according to Conductor. You cannot just rely on your intuition to identify what these keywords are likely to be; rather, you need to conduct research. Keywords. Long-Tail Keywords. Internal Links. Optimize Images.
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Google, Organic] Search and Social Lessons from the Zenith Social Media Marketing Conference
    ” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it. Start with research: is your goal achievable? To crack the organic code, tap into human psychology; people like content tnat: makes us feel good, gives us answers, tells a story, or surprises us.
  • MARKETING ACTION  |  TUESDAY, JUNE 10, 2014
    [Google, Organic] Optimize Your Content for Inbound Marketing: Part 1
    Hell hath no fury like a Google scorned.). Organic Search Cannot Be Ignored. If you’re in the camp that believes paid search campaigns trump organic search … you’re right. But cost isn’t the only reason to optimize your content for organic search (aka SEO). Organic Search Results. And I don’t know which is worse.
  • BIZNOLOGY  |  FRIDAY, JUNE 6, 2014
    [Google, Organic] Why growing e-Commerce businesses need an SEO Manager, and tips on finding one
    Speaking in general, once your e-Commerce business enters the medium-to-large space, you can no longer afford not  to have an individual specifically dedicated to improving, optimizing, and researching SEO strategies and tactics. Avoid someone who is not up-to-date with the latest in the organic landscape. The role of an SEO manager.
  • MARKETING ACTION  |  FRIDAY, JUNE 6, 2014
    [Google, Organic] SEO Questions from the Fact & Fiction Webinar
    First pull the backlinks directly from Google Webmaster tools in addition to third party tools such as Open Site Explorer (by Moz.com) and Majestic SEO (at Vertical Measures we also use ahref.com ). Could you explain “paid organic social promotion” in more detail? heard that Google+ is going away. But it looks great.
  • WEBBIQUITY  |  TUESDAY, JUNE 3, 2014
    [Google, Organic] 19 Remarkable Guides on Business Strategy, Leadership and Motivation
    For example, no one was talking about the social employee as recently as late 2006, but according to Google Trends , search interest in the term has quadrupled in the past five years. ” The book excerpt details a simple exercise that can be used within organizations to increase success by creating a “culture of conversation.”
  • LEADERSHIP  |  MONDAY, JUNE 2, 2014
    [Google, Organic] Is Your B2B Lead Generation Stuck In A Silo? — Don’t Get Sucked In!
    Yet again, Google released an important update, Panda 4.0. Building a digital marketing strategy that focuses on every little change that Google implements will not take you far in the target audience’s view. Identify the influential powers besides Google. Marketers love research. What an unusual tragedy, I thought.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Google, Organic] Seven Ugly Truths About Content Marketing
    Ugly Truth #2: Many folks in your organization already create content without a strategy. Make sure your customer has a seat at the table by validating the content idea with research. use the following to questions to guide this conversation: Review the number of Google searches it appears in. ” Shocking response?
  • FATHOM  |  WEDNESDAY, MAY 28, 2014
    [Google, Organic] B2B Marketers: Would You Exhibit?
    Google) for your specific products/services, would you invest in digital marketing? For the sake of your organization’s sustainability (let alone growth), I earnestly hope that you said “YES.”. Keyword Research – Validate market opportunity by identifying strategic keywords and determining volume of searches being performed. 
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 28, 2014
    [Google, Organic] Obscurity: The Biggest Challenge in Sales
    No matter what you sell, these are the general goals of any corporate organization. They’re using a myriad of social networking tools like LinkedIn, Twitter, Google + and so on, to do a significant amount of research. Obscurity is your biggest problem. It''s not your sales pitch, your product or your service. Ideas are Powerful.
  • SYNECORE  |  TUESDAY, MAY 20, 2014
    [Google, Organic] Power Your Content with Purpose, Not Pressure
    Ever since content was claimed as king, organizations have began creating content for the sake of creating content, only knowing that they need to create it to stay in touch with the trend. We create as much information in two days now as we did from the dawn of man through 2003, according to Google CEO Eric Schmidt. 'CONTENT! CONTENT!
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Google, Organic] 24 reasons SEO and social media are inextricably linked
    Search Engine Optimization (SEO)  is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Recent Google algorithm changes underscore how SEO and social media are inextricably linked.  Google+ has the highest correlated social factor for SEO ranking (source:  HubSpot ).
  • SYNECORE  |  MONDAY, MAY 19, 2014
    [Google, Organic] 8 Online Resources to Sharpen Your Marketing Technology Chops
    One of the original MOOCs (massive open online courses), Udacity was started by Stanford Research Professor, Google Fellow, and overall uber-techie Sebastian Thrun, whom Fortune magazine dubbed one of the 50 smartest people in tech. Now some good news for all you marketers feeling left behind. Here are eight that come to mind. Udacity.
  • WRITTENT  |  THURSDAY, MAY 15, 2014
    [Google, Organic] 9 Ways to Measure Content Marketing Success
    You don’t need to memorize and obsess over every single measurement in Google Analytics. The secret is a combination of quality, originality, and using keyword research to get your content right. Over the past 30 years, an organization’s true market value has shifted to include factors like web presence, reach, and digital influence.
  • BIZNOLOGY  |  THURSDAY, MAY 15, 2014
    [Google, Organic] 5 warning signs that your website sucks
    Google’s recent emphasis on images in search, including Carousel and Business View underscore how seriously the search giant takes images as part of the overall consumer experience. If your site lacks analytics, take a few minutes and have your administrator at least place tags for Google Analytics on your site. Really. Today.
  • FATHOM  |  WEDNESDAY, MAY 14, 2014
    [Google, Organic] Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer
    In addition, healthcare organizations need to understand the results of online marketing in a context versus traditional in order to ensure they are maximizing revenue with overall marketing budgets. With many healthcare organizations, brand awareness has traditionally been more of a focus than ROI. 'Download Free Hospital PPC Study.
  • BLOG MY CALLS  |  TUESDAY, MAY 13, 2014
    [Google, Organic] The 8 Step Formula to Figuring Out Your Unique Selling Proposition
    1) List and Research Your Competition. Take detailed notes and keep all of this information in a Google Doc or somewhere else where you can access it readily. Note: As with everything on this list, doing actual market research is the best option. 5) Do keyword research. 'What defines your business? What makes you unique?
  • HINGE MARKETING  |  MONDAY, MAY 12, 2014
    [Google, Organic] New Research on CPA Marketing Budgets
    The Hinge Research Institute partnered with the Association for Accounting Marketing to conduct a benchmarking study on CPA marketing spending and organic firm growth. We also separated organic growth from the effects of same-year mergers. Our growers achieved an average organic growth rate of 23.6%. How We Did It.
  • WRITTENT  |  WEDNESDAY, MAY 7, 2014
    [Google, Organic] SEO Copywriting: 25 Best Practices for 2014
    Learn Keyword Research. Since Google replaced their old tool with the new Planner , many copywriters are finding this harder to do. Subheadings (H2 tags) organize your content and make it easy to read. Incidentally, Google’s Hummingbird seems to like keyword-rich questions, too. Write First. Engage. Keep It Relevant.
  • MARKETING ACTION  |  FRIDAY, MAY 2, 2014
    [Google, Organic] How Can You Use Content to Rank Higher in Search?
    Research your audience’s needs. Organize it in a way that can be easily navigated by your site visitors, and optimize the page for that long tail question. Organizing your content. Here are a few sites to start your research: • Quora or answer sites. Google Authorship. '“Build it and they will come.” Summary.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Google, Organic] Predictive Analytics: The Next Piece of the Social Puzzle
    Take, for example, Facebook’s recent decision to shift its feed algorithm to focus on actual audience engagement, or Google’s recent updates to its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine. 'Author: Eileen Bernardo If there’s any constant in social media, it’s constant evolution.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Google, Organic] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    'Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Google, Organic] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Here are some examples of how to squeeze even more SEO out of your B2B marketing initiatives, based on priorities outlined in MarketingSherpa’s research chart.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 23, 2014
    [Google, Organic] A New Framework for Sales Enablement
    Yes : A quick Google search returns just over a million hits, and many are insipid. (“ Is ‘sales enablement’ the new black? Now, in April 2014, we have a hot-off-the-presses Demand Metric Research Corporation report:” Sales Enablement: Best Practices, Case Studies & Insights.” 'Is “sales enablement” just another buzzword?
  • HINGE MARKETING  |  FRIDAY, APRIL 18, 2014
    [Google, Organic] 3 Strategies to Take LinkedIn to the Next Level
    'In professional services marketing, research shows LinkedIn is the most effective social network for producing referral traffic and generating qualified leads. Research Your Competitors. He researched any employee on LinkedIn that related to marketing or communications within that company. Make sure to fill out yours.)
  • ANNUITAS  |  TUESDAY, APRIL 15, 2014
    [Google, Organic] What is the International Association of Privacy Professionals? Why Should Marketers Care?
    Read the responses from my Q &A with Omer Tene @omertene Vice President of Research and Education from the International Association of Privacy Professionals (IAPP) and see why Data Privacy and Email Deliverability best practices need to be a part of a the modern marketer’s skill set. Q: The IAPP is a mystery to most marketers.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Google, Organic] What Every Managing Partner Needs to Know About Marketing Professional Services
    We also know that doing research on your target market positively impacts growth and profitability. On Google+ or LinkedIn? Related Stories How to Grow Your Email Contacts Organically SlideShare Presentation — Finding Experts: Why & How Clients Find Visible Experts Hinge’s Fab Five: March 2014 Think about it. Bad idea.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Google, Organic] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Google+ receives 1.2 No, not that.) London.
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Google, Organic] How to Grow Your Email Contacts Organically
    Here are some better avenues to grow your list organically. Online events such as webinars or Google+ Hangouts are another way to garner email addresses when individuals sign up to attend. Can you share research findings? On Google+ or LinkedIn? 'The benefits of email marketing have been proven time and time again.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Google, Organic] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    This week reports started surfacing that Google will stop supplying 3rd parties with paid search query data. Some reports indicate that Google will stop supplying PAID search query data. It represents a drastic extension of their policy to stop providing organic keyword data. This makes research very challenging. Maybe.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Google, Organic] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Make a point of incorporating it into your organization’s editing process. Let your research and citations shine through in your writing, and if you’re outsourcing your content , ensure that your freelancers do the same. Studies have shown that sites ranked #1 on Google capture around 90% of all organic search traffic.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [Google, Organic] Needs-Based Marketing for Executive Buyers Today
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Cari Zoch , Marketing Manager at Avention , a company that offers real-time, actionable B2B data to deliver 21st century business info, solutions for sales, marketing and research. It’s no secret that the buyer’s journey has changed. 1) Focus on the right market.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Google, Organic] Getting Started with Content Marketing Strategy in 5 Easy Steps
    Use your content management system , Google Analytics, marketing automation platform, or a combination of all of the above to collect data about what your site visitors are doing, where they click, how long they stay, and how much of that activity is resulting in business outcomes so you can aim for growth. Where do you actually begin?
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Google, Organic] 70 New (Really) Marketing Automation Stats
    Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Research reports (59%). use Google.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Google, Organic] 70 New (Really) Marketing Automation Stats
    Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Research reports (59%). use Google.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Google, Organic] B2B Websites: How To Generate More Leads
    In the past, there was less information available for buyers researching a purchase. At that point, the seller could educate the buyer and influence the buyer’s research and ultimate purchase. That means that buyers can delay talking to sales until they have thoroughly researched their purchase. Don''t be. But there’s a catch.
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Google, Organic] Trust Me, I'm a Marketer
    If lies and deception are enough to punch your ticket, recent research ( here’s an interesting article in Forbes ) suggests you’d find at least a handful of marketers. This doesn’t mean that logo-toting organizations can’t have success online. You must commit to the idea that the people in your organization are what make it great.
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Google, Organic] Social business: enterprise knowledge goes retail
    If your kid becomes interested in Minecraft and you have no clue about what that is, you just Google the word, and in a few hours you may learn more than you ever wanted about that gaming platform. In essence, you can’t google your way through at your workplace. '(Photo credit: Wikipedia). Why does that happen?
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Google, Organic] Social business: enterprise knowledge goes retail
    If your kid becomes interested in Minecraft and you have no clue about what that is, you just Google the word, and in a few hours you may learn more than you ever wanted about that gaming platform. In essence, you can’t google your way through at your workplace. '(Photo credit: Wikipedia). Why does that happen?
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Google, Organic] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    As a complement to brand websites, eCommerce sites have added functional depth to the internet economy, providing users a highly convenient way to research, compare, and purchase goods and services from anywhere, anytime. However, like many other aspects of business in the digital age, speculative theory is fast turning into tangible reality.
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Google, Organic] One Way to Future-Proof Your SEO
    So how can we possibly take on the task of spearheading and maintaining an organization''s marketing efforts and be on top of the ever-changing SEO landscape? Google''s algorithm tweaks have always been to help better achieve that end. 'We reside in a digital world of 301s, 404s, anchor text, link building, and keyword metrics. Human.
  • WRITTENT  |  TUESDAY, APRIL 1, 2014
    [Google, Organic] 7 Tips for a Rocking Social Media Strategy
    If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. How can your organization differentiate, and build relationships on noisy platforms? Research Your Audience. Research Your Competitors. SEO and Keyword Research. your social media strategy: Image source. Engagement.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 1, 2014
    [Google, Organic] The 9 Best Ways to Improve Google Paid Search ROI
    'Whether you work for a marketing agency, an SMB, or a Fortune 500 company, having well-defined Google paid search goals and strategy is critical if you wish to be successful on Google. Along with a strategy and goals specific to Google, it’s important to have defined measurement techniques. Build brand awareness?
  • MARKETING ACTION  |  TUESDAY, APRIL 1, 2014
    [Google, Organic] 5 Tips for Maximizing Your Marketing with Google AdWords
    The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. tips to improve Google AdWords marketing. Here are …. license.
  • FATHOM  |  SUNDAY, MARCH 30, 2014
    [Google, Organic] It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!
    'Every day, more and more people are using the internet to research and find doctors near them. paid advertising) to: Push  negative reviews further down on Google. According to SoftwareAdvice.com , who surveyed a total of 4,515 patients, patients are most likely to use online reviews as a first step in finding a new doctor. per click!
  • HINGE MARKETING  |  FRIDAY, MARCH 28, 2014
    [Google, Organic] Webinar Recap: How to Develop a Successful Content Marketing Program
    And no wonder – we discovered through our own research, as well as through the thought leadership and experience of others, that B2B content marketing is by far one of the best ways to grow your professional services firm. Research. In fact, we found that formal research has a serious impact on a firm’s bottom line.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Google, Organic] Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive
    Just 10 years ago, social media, search marketing, mobile, Google, and YouTube were in their infancy. Spencer Stuart, the research firm that conducted the study, indicates that t he improvement is largely due to the rise of a new breed of tech-savvy executives that are able to navigate the fast-changing market. Beyond Digital.
  • FATHOM  |  THURSDAY, MARCH 27, 2014
    [Google, Organic] How to Choose the Right Higher Education Consultant
    The research process can be daunting, but considering the following questions will help you find your perfect agency partner: What is the agency’s average program return on investment? You need to know – up front – that a marketing company is going to meet your needs in a way that makes sense for your organization.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Google, Organic] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    Encourage them to take things a step further by offering them research content, industry reports—anything that helps position your firm as engaged, helpful, and expert in your field. 'First the good news. Firms that actively engage in online marketing grow up to 4X faster and are more profitable than those that do not. Email marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Google, Organic] What Raising a Toddler Can Teach You About Engagement Marketing
    Or are they more likely to watch a webinar and do research on their own? Knowing which leads get turned over to sales as defined by quantifiable scoring is mission critical to any organization. 'Author: Joe Benoit As anyone who has ever raised a child can tell you, parenting a toddler is challenging and rewarding, all at the same time.
  • LEADERSHIP  |  TUESDAY, MARCH 25, 2014
    [Google, Organic] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
    It happens while organizations neglect to immerse themselves and get comfortable looking at historical data in the security of their board room. GE, for example, effectively uses channels such as Twitter, Facebook, Pinterest, Google+ and YouTube to engage with audiences interested in scientific and technological innovation. We must.
  • HINGE MARKETING  |  MONDAY, MARCH 24, 2014
    [Google, Organic] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    'At Hinge, we conduct ongoing research on organic growth in professional services industries. These dynamic, rapidly growing organizations truly do business differently – and their success provides some crucial lessons that too many firms never learn. Research your target clients. Focus on fewer markets. Provable.
  • FATHOM  |  FRIDAY, MARCH 21, 2014
    [Google, Organic] Navigating the Sea of Marketing Changes to Boost Enrollments
    Additionally, the way prospects look for schools is different these days, from mobile browsing to asynchronous and around-the-clock research. Are you blowing budget on wasteful paid search advertising, or are you beating Google’s industry average of $4.36 'Is your school’s website too cool ? Yes, I said it. per click ?
  • MARKETING ACTION  |  FRIDAY, MARCH 21, 2014
    [Google, Organic] Should You Hire a Journalist for Your Content Marketing Team?
    'In his recent book, Epic Content Marketing , Joe Pulizzi remarks that many of us marketers and our organizations are becoming – or have already become – publishers. More and more often other types of organizations are emulating this model, as it’s a proven way to generate a certain volume of content at a certain quality level. bureau.
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 13, 2014
    [Google, Organic] Invest Wisely to Avoid Costly Technology Failures
    You have done all the research, put together the assets, and are completing the final reviews when suddenly…. The research revealed the average short-term financial result of an isolated technology performance glitch is $10.8 'Close your eyes for a minute; I want to try an exercise. What happened? Where did your masterpiece project go?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Google, Organic] The Changing Nature Of Work [Slideshare]
    Here are some additional insights on the changing nature of work – something important for business leaders in any size organization and in any role. Unfortunately, many organizations are not prepared to attract, engage, and retain Generation Y employees because they continue to use management practices that are off target.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Google, Organic] 11 Thought-Provoking Guides to Content Marketing for 2014
    About the same number of Google search visits as a typical week (not surprising; one wouldn’t expect a short-term burst of traffic to have a significant immediate impact on search visits). The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic.
  • FATHOM  |  MONDAY, MARCH 10, 2014
    [Google, Organic] Hosting a Google+ Hangout on Air for Your Healthcare Organization
    'More and more health systems, hospitals and physicians are using Google+ Hangouts on Air to replace webinars and news conferences. These public broadcasts are a great way for healthcare organizations to showcase medical research, hold physician roundtable discussions, announce organization news or publicly comment on a timely topic or event.
  • MARKETING ACTION  |  FRIDAY, MARCH 7, 2014
    [Google, Organic] What a Google Algorithm Update Can Mean For Your Site
    Google hit the stage September 4 th 1998,  and a new type of search was born. As one can imagine, the ability to manipulate search engines to get sites like Google to send your site more traffic is enticing. Sometimes a huge traffic drop from organic search is indeed your own doing. Algorithm Updates: Why? Not necessarily.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 6, 2014
    [Google, Organic] Social Media Automation? Here’s a rational plan!
    From utilities, to financial organizations and healthcare, many industries have stringent archiving and recordkeeping requirements. Zapier uses trigger actions (Twitter mentions, Facebook page posts), and uses them to create an action (save the mention or post as an Evernote note, save it on a Google Calendar, email an inbox, send an SMS).
  • FATHOM  |  WEDNESDAY, MARCH 5, 2014
    [Google, Organic] 3 Ways Your Manufacturing Company Should Use PPC
    Do you want to get traffic to your site and can’t wait for it to rank organically? You can create a campaign in Google AdWords and start sending traffic to your site within a few hours. Do some quick keyword research and write a few ads and bingo! 1.       Get New Products Seen Quick! Are you launching a new product? isn’t.
  • WRITTENT  |  TUESDAY, MARCH 4, 2014
    [Google, Organic] 21 Content Marketing Tools to Use in 2014
    In a nutshell, it’s a hub for creating socially-relevant content for multiple channels, from Tumblr to WordPress, and keeping everything organized and measured along the way. When it comes to paid tools for keyword research, SEMRush is pretty much the best of the best. Here are the very best: 1. Evernote. Image credit: evernote. Bubbl.us
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Google, Organic] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    These type of metrics, combined with the fact that LinkedIn already is one of the top platforms for publishing B2B content, lead to a potentially tremendous content development opportunity for B2B marketers and the organizations they represent. They can research and explore vendor information across a range of platforms and social networks.
  • MARKETING ACTION  |  MONDAY, MARCH 3, 2014
    [Google, Organic] Digital Marketing Glossary, Part 3
    In some organizations, there are teams of sales development reps who specialize in qualifying leads further by getting potential customers to take some pre-defined next step(s). Your goal with optimization is to use the methods which will assist Google and other search engines to discover your content. are all paid media. license.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Google, Organic] How Your Private School Can Get More Applicants With Inbound Marketing
    Brendan Schneider, the director of admissions at Sewickley Academy (and a HubSpot all-star) put it perfectly , “It all came together that prospective families begin their search for schools at Google, and if you don’t show up on the first page, you might as well not exist.” But don’t worry. There''s recourse.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 28, 2014
    [Google, Organic] Sales Prospecting Perspectives Weekly Recap - Week of February 28, 2014
    Facebook, Google +, and Twitter are just a few of them. And here are some of our blogs you might have missed this week: Monday: On Monday, we published Buyer Personas and Company Goals: How to Research Your Marketing Plan. This research before the execution of a marketing plan is essential to a successful plan.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 25, 2014
    [Google, Organic] 18 Expert Guides to Using Google+ for Business
    'Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? And how exactly does Google+ impact search results?
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [Google, Organic] Inbound Marketing vs. Content Marketing – What’s the Difference?
    Simply Googling the phrase will bring up search results with strong opinions on both sides. However, every organization has got to make a decision about how they target and distribute this content, aside from the whole inbound vs content marketing debate. Caution. However, the very next year, it was a whopping $400 million. Or does it?
  • WRITTENT  |  FRIDAY, FEBRUARY 21, 2014
    [Google, Organic] Your Content Strategy Sucks. Here’s How to Fix It.
    'Why the heck should you care about including keyword research in your content strategy in the age after Google’s Penguin, Panda, and Hummingbird updates ? Keyword stuffing doesn’t work, but Google still needs to associate your website with certain keywords and phrases to send you relevant traffic. Doing Keyword Research.
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Google, Organic] 57 Notable and Unique Content Marketing Ideas
    Original studies and research may not be the easiest form of content marketing, but they’re a pretty darn effective way to build your thought leadership, improve links to your site, and gain loads of exposure once you publish the results. LinkedIn and Google+ Communities. Let that statistic just sink in for a minute. Co-Creation.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google, Organic] Top 10 Ways to Build Lasting Links in 2014
    'Chain link (Photo credit: Dvortygirl) Throughout the years, the Big G (that’s what I like to call our Google overlords) has been implementing a ton of updates for its search engine’s algorithm. All these changes have been mostly understandable because in the end, Google wants to provide the best possible search results to its users.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google, Organic] How SMB eCommerce retailers can turn everyday challenges into sales
    Consider the following scenario: The above chart uses multi-channel funnels in Google Analytics. That’s particularly true of organic search. SEO pros understand that gains in organic search tend to raise other non-paid programs, including direct. This ecommerce site needs a strategy to improve organic search.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Google, Organic] How to Make Your Blog Posts SEO-Friendly [Checklist]
    'Search engine optimization is so important for marketers, but it can be a pretty tricky tactic to master with Google''s copious algorithm updates. recent Google study revealed 61% of mobile visitors will return to Google to find a site that is more easily readable if they can''t find information on mobile sites right away.
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