MADISONLOGIC B2B WHITE PAPERS | FRIDAY, DECEMBER 19, 2014
[Google, Organic] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
content has led cutting-edge organizations to begin working a new. Every organization of any size has dozens if not hundreds. From marketing to sales to training to investor relations, business presentations structure and organize. In fact, potential online presentation content is all around us in every organization.
HUBSPOT | FRIDAY, DECEMBER 19, 2014
[Google, Organic] An Overview of the Major Google Algorithm Updates of 2014
'Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. The Major Google Algorithm Updates of 2014. The Animals: A Quick Refresher.
HINGE MARKETING | THURSDAY, DECEMBER 18, 2014
[Google, Organic] The Top 5 Business Challenges for Accounting & Financial Services Firms
Recently, the Hinge Research Institute surveyed 530 professional services firms of many different industries and firm sizes, as part of an ongoing study of professional services firms and how they grow. In light of significant competitive pressure, organic growth is a critical goal for firms. On Google+ or LinkedIn?
WRITTENT | WEDNESDAY, DECEMBER 17, 2014
[Google, Organic] 10 Things Epic Copywriters Do
Investigative Research. By the time something hits Google, it may be old news. That’s why the leading copywriters take their research beyond the usual sources, like top industry blogs and websites. Make Quora, LinkedIn groups, and HARO a regular part of your research to stay ahead of everyone else. 'Image source.
MODERN B2B MARKETING | TUESDAY, DECEMBER 16, 2014
[Google, Organic] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
As Aditya says, our “visibility, [our] profile, the profile of the marketing organization — are all going to increase”. Second, the marketing organization of the future is going to look different. In this new world, marketing organizations need different skills than they have today. Google does it. That means fast.
B2B MARKETING INSIDER | MONDAY, DECEMBER 15, 2014
[Google, Organic] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
The company I worked for was a nationally-ranked market research firm that very few people had actually ever heard of. So I took our greatest asset: survey research. taught myself SEO basics and used a list of target keywords to create and distribute stories on our latest research. Cover research reports, or.
VERTICAL RESPONSE | MONDAY, DECEMBER 15, 2014
[Google, Organic] Three Ways to Rock Organic Search Results
To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results. In addition, the very first organic result on the SERP (not including ads) receives about 32.5% The results that appear directly below paid ads are unpaid, or organic. of search traffic.
BLOG MY CALLS | WEDNESDAY, DECEMBER 10, 2014
[Google, Organic] 18 Unexpected Formulas to Increase Website Conversions
So if you haven''t got Google Analytics or some analytics software on your site, go ahead and add it even if you''re not going to be looking at it right now because what it does is it stores a history of the way people use your website, and you can go back to that and ask people questions over time as you become more and more conversion oriented.
HUBSPOT | TUESDAY, DECEMBER 9, 2014
[Google, Organic] 9 Ways Interior Designers Can Reach New Clients Using Houzz
Design schools and organizations. Categories and profiles are indexed by Google. So, do your keyword research and spend plenty of time writing great descriptions for everything you add to Houzz. Who Should Use Houzz for Marketing? Especially hot are bathroom and kitchen-related products and services. Home and outdoor media.
HINGE MARKETING | TUESDAY, DECEMBER 9, 2014
[Google, Organic] Top Trends in A/E/C Marketing for 2015
The mobile revolution has crossed the “halfway mark” in the United States, and is well on its way to becoming a truly global trend: Pew Research reports that 58% of American adults have a smartphone and 42% of American adults own a tablet computer. On Google+ or LinkedIn? 1) Responsive Websites. But not anymore.
MARKETING ACTION | TUESDAY, DECEMBER 9, 2014
[Google, Organic] Critical Rules for SEO Success in 2015
What it means for the B2B marketer is that search is important, and ranking well in search is particularly important: Almost 33% of organic search traffic goes to the first listing on the page ; over 75% goes to the first five listings. Every change Google makes is in support of this long game. None of this is surprising. letters long.
HINGE MARKETING | FRIDAY, DECEMBER 5, 2014
[Google, Organic] In-Depth Interview vs Online Survey: A Marketing Director’s Guide to Brand Research Data Collection
'When conducting primary research on your firm’s brand , the decisions that you make early in the process can have a ripple effect down the line. Let’s take a look at the benefits and drawbacks of using an online survey instrument versus in-depth interviews (IDIs) when considering conducting primary brand research.
HINGE MARKETING | WEDNESDAY, DECEMBER 3, 2014
[Google, Organic] How to Find the Best Keywords for Optimizing Your Website Content
'Keyword research has become harder and harder as Google continues to hide more information from webmasters. 1) Google Auto-Populate. Searchers will often start by typing in a particular query only to end up choosing what Google auto-populates in the search box. 2) Google Related Searches. 5) Google Trends.
LEADERSHIP | TUESDAY, DECEMBER 2, 2014
[Google, Organic] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
Top 10 strategic keywords ranked organically on the first page of Google search results. Instead of simply recognizing the trend that buyers traverse 70% of the sales cycle researching on their own, the marketing team at IntelliResponse chose to stay ahead of the trend. Still the toughest challenge for many B2B organizations!
FATHOM | TUESDAY, DECEMBER 2, 2014
[Google, Organic] The Ultimate 2015 SEO Redesign Checklist
The SEO checklist below takes into account Search Metrics annual breakdown of Google’s ranking factors (and the estimated weight of each), as well as Fathom’s own SEO predictions for 2015 (and our thoughts on which factors will be most important). 'If you’re planning on a website redesign heading into the new year, read on! but it’s worth it.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 2, 2014
[Google, Organic] Content Marketing Is A Strategic Solution To A Strategic Problem
like how Hubspot breaks their marketing organization into the stages of the funnel. The answer to the question needs to be driven through lots of analytical research. Take the Google Keyword tool out for a spin. Create training and enablement to develop the skills to get the job done across the organization. Branding?
WEBBIQUITY | TUESDAY, DECEMBER 2, 2014
[Google, Organic] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
The Google+ platform has 67 percent male users. 90% of organizations market with content. Organic search leads have a 14.6% 33% of clicks from organic search results go to the top listing on Google. At the other end of the scale are legal (9%) and market research (8%). Google is #3. Google+ Stats.
HINGE MARKETING | MONDAY, DECEMBER 1, 2014
[Google, Organic] Top 10 Marketing Techniques for Professional Services
In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references. Our research shows that firms with in-house Visible Experts experience a variety of important benefits. The answers aren’t the same as they used to be.
LEADERSHIP | FRIDAY, NOVEMBER 21, 2014
[Google, Organic] Interesting Infographics: The Road to Success through Paid Social Amplification
'We have had some great discussions about social media’s role in B2B demand generation but at least I have usually focused on ways to organically grow our social media presence. Start with Owned media that is tailored to your target audience, structured for maximum readibility and is indepth and well-researched. Reddit Ads.
WRITTENT | THURSDAY, NOVEMBER 20, 2014
[Google, Organic] SEO Isn’t Dead: 10 Ways to Use It for Business
They’ll help you win, regardless of what algorithm updates Google throws at you: 1. Create a Google Local Page. Not every business can sign up for a page on Google places. However, if your organization has a verifiable, brick-and-mortar location, you’re eligible. Extremely well-researched. Image source.
HINGE MARKETING | WEDNESDAY, NOVEMBER 19, 2014
[Google, Organic] Marketing Planning for 2015: How to Create a Content Calendar for Your Firm
For example, if your firm helps organizations stay secure online, then a potential topic idea could be “Top 5 Ways to Keep Your Organization Secure from Hackers.” Here are a few ideas: Organizing Content: Use What You’ve Got. Keyword research. Or an influencer at the organization? Getting Started.
WRITTENT | WEDNESDAY, NOVEMBER 19, 2014
[Google, Organic] 22 Must Know SEO Writing Tips for Higher Rankings
m talking about writing optimized content using Google-friendly best practices. This saves you time and keeps you organized and focused. Google favors sites that continuously publish fresh content, so writing consistently can improve visibility. Subheaders (H1-H6 tags) organize your content and describe it to search engine bots.
THE ROI GUY | TUESDAY, NOVEMBER 18, 2014
[Google, Organic] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
'By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision. So what are these insights?
HINGE MARKETING | TUESDAY, NOVEMBER 18, 2014
[Google, Organic] 4 Metrics to Track ROI in B2B Online Marketing
You can track prospect interaction and engagement down to individual clicks and page views thanks to tools like Google Analytics, Google Webmaster Tools, and social media monitoring software. Our research shows that 77% of professional firms generate new business leads online. On Google+ or LinkedIn? Impressive, right?
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 18, 2014
[Google, Organic] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
'With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Google Quality Ratings Guideline (Version 5.0). Software Solutions Used. Final Thoughts.
CMO ESSENTIALS | MONDAY, NOVEMBER 17, 2014
[Google, Organic] How to Achieve the Right Blend of Art and Science for Marketing
This idea of “artscience” is a concept initiated by David Edwards (professor of Biomedical Engineering at Harvard University and author of “ARTSCIENCE: Creativity in the Post-Google Generation”). And if so, how do we “right the boat?”. The number of rapid, high-stake decisions that you must make or influence is on the rise.
MARKETING ACTION | FRIDAY, NOVEMBER 14, 2014
[Google, Organic] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
But sometimes that’s not possible, and if someone is airing a legitimate issue with your organization in a public social forum, it’s up to you to respond fast and do it in a transparent way, in the same channel. Be sure to do your research before you dive in. 'Email and social media can be a powerful combination. Start with the Basics.
B2B MARKETING INSIDER | WEDNESDAY, NOVEMBER 12, 2014
[Google, Organic] The 15 Best LinkedIn Pulse Articles On Marketing
Brian defines “digital Darwinism” as the age we live in where technology and society are evolving faster than the ability of organizations to adapt to it. Adam then draws on some research that shows that one element of being interesting is the ability to surprise your audience. Thousands of new visitors every month!
MARKETING ACTION | MONDAY, NOVEMBER 10, 2014
[Google, Organic] How B2Bs Can Beat the Black Friday Blues
For most organizations, there’s no such thing as “rollover budgets”; that is, if allocated dollars aren’t spent by the end of the year (or the quarter), they’re generally gone. According to SiriusDecisions, 80% of B2B buyers conduct their own research online before ever engaging with a seller. 'Black Friday gold prices. BUT ….
WRITTENT | FRIDAY, NOVEMBER 7, 2014
[Google, Organic] 58+ Resources to Master SEO Copywriting
This video explains the formula behind Google and Bing’s search algorithm. Keyword research is the foundation for content that is optimized for search engines. Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic. Copyblogger’s Keyword Research Ebooks. What Is SEO? Section 2: Keywords.
SYNECORE | FRIDAY, NOVEMBER 7, 2014
[Google, Organic] 4 Insights from the Web Design Trenches
From a design perspective, I can’t say which layout is going to work best for you unless I know what the content is and how it can be best organized to give your site visitors the information they need to take the desired action. What then is the governing principle behind how you organize website content? text, images, video, etc.),
BIZNOLOGY | THURSDAY, NOVEMBER 6, 2014
[Google, Organic] Advice on starting and growing an SNS
am going to brain dump on this based on my experience, research and understanding. Google uses this technique. We have not discussed all the failures that Google has pursued. One may say that Google Video was a failure — but not YouTube — and so was Orkut, their “failed” social network service. Enjoy!
MARKETING ACTION | THURSDAY, NOVEMBER 6, 2014
[Google, Organic] 6 Survival Tips for Content Marketing Island
Yes, carrying the content marketing banner in an organization can be a lonely position if you don’t take some key steps along the way. Identify the pain points within your organization related to revenue generation. In today’s world, there is a plethora of third-party research that you can probably find. Tip 1: Find a Friend.
MARKETING ACTION | WEDNESDAY, NOVEMBER 5, 2014
[Google, Organic] Google Inbox – Deliverability or Visibility?
And Google knows this. Google recently introduced a new application, called “Inbox,” which will likely reduce your need to scour your already-swamped inbox for a boarding pass, a show ticket, or a receipt when you want it. So, what’s the big deal here – besides Google making a big deal out of it? Smarter Inbox Experience.
KOMARKETING ASSOCIATES | FRIDAY, OCTOBER 31, 2014
[Google, Organic] 8 Key Changes In Google Search B2B Marketers Should Know
'As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. The key takeaway?
MARKETING ACTION | TUESDAY, OCTOBER 28, 2014
[Google, Organic] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. My goal here is to add multiple contacts in an organization to my social funnel, because after all, not all decision makers have adopted social media yet. 'OK, I’ll admit it. My bad.).
VERTICAL RESPONSE | THURSDAY, OCTOBER 23, 2014
[Google, Organic] 8 Easy SEO Tools Everyone Should Use
Google Analytics : The gold standard for analytics tools. You can see what pages are driving organic traffic for your site, traffic numbers and tons more. . Google Page Speed Insights : A quick page load time can impact search rankings as evidenced in this post from Moz. But Google Trends : Curious about the latest buzzwords?
CRIMSON MARKETING | TUESDAY, OCTOBER 21, 2014
[Google, Organic] Why Is No One Paying Attention to My Content on Social Media?
Good social amplification first takes into account a target demographic and then does the appropriate research beforehand. While there is still plenty of room for word-of-mouth and organic growth, paid amplification is growing in popularity as a means to get in front of a larger audience. What is social amplification?
VOICE-BASED MARKETING | TUESDAY, OCTOBER 21, 2014
[Google, Organic] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
Marketers have access to all kinds of tools to help with this— clickstream reporting , advanced call tracking abilities , Google Analytics integrations—and this section of the study reinforced the fact that CMOs, more than ever, need to be on top of all the ways to prevent making important decisions on bad data. It’s true. Can you?
WEBBIQUITY | TUESDAY, OCTOBER 21, 2014
[Google, Organic] 11 Remarkable Guides to Marketing, Search, and Life
Noting that “B2B buyer activity and research peaks at different times of the day, week, month and year,” Amanda Nelson showcases an infographic that reveals “when B2B buyers perform research on the web, when they convert on a website, and when you can get them on the phone.” Image credit: salesforce blog.
HUBSPOT | FRIDAY, OCTOBER 17, 2014
[Google, Organic] The Social Media Manager's Guide to Staying Organized
'Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. We asked the people who run social media for their brands from across the United States for their best tips on staying organized. 1) Keep an updated content calendar.
HUBSPOT | MONDAY, OCTOBER 13, 2014
[Google, Organic] How to Write an In-Depth Post in Less Than Two Hours
Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. This is how I write lengthy and well-researched articles in just two hours. Quick Disclaimer: This article is a bit unusual in that it’s not as highly researched as other articles I’ve written.
HUBSPOT | FRIDAY, OCTOBER 10, 2014
[Google, Organic] The Ultimate Guide to Hiring Effective Marketers
Not to mention all the Google algorithm updates !). Even the Pew Research Center’s Internet and American Life Project confirms this phenomenon of impatience: Their summary of a recent study on people under 35, goes like a warning label. 'Let’s play a game, you and I. Let’s say his name is Malcolm Marketer. But, wait!
HUBSPOT | THURSDAY, OCTOBER 9, 2014
[Google, Organic] How to Design Content Remarketing Campaigns That Actually Work
What''s So Awesome About the Google Display Network? According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. 2) What''s So Awesome About the Google Display Network (GDN)? Ad Formats on the Google Display Network. About Ad Fatigue.
FATHOM | WEDNESDAY, OCTOBER 1, 2014
[Google, Organic] What You Need to Know About Hospital Retargeting
Its popularity has increased significantly year over year as you can see from the Google Trends data below and it’s beginning to capture a larger chunk of advertisers marketing budget. The advertiser creates “lists” or “audiences” that then organizes the user in a particular group based the page a user did or did not visit.
B2B MARKETING INSIDER | WEDNESDAY, OCTOBER 1, 2014
[Google, Organic] The 1 Key To Success In Content Marketing (And Life)
mentioned that this key factor has been validated by lots of research. This kind of “checklist marketing” has deep historical roots in many organizations. LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%.
MARKETING ACTION | TUESDAY, SEPTEMBER 30, 2014
[Google, Organic] 6 Strategies to Help You Unify Sales and Marketing Teams
If we’re being honest, we know there is generally a natural divide between the two groups in an organization. In my role as President of NuGrowth Digital , it’s my job to make sure our clients have scalable sales and marketing organizations that drive high-quality results. They divide a team. So … let’s get on with moving the needle.
WEBBIQUITY | TUESDAY, SEPTEMBER 30, 2014
[Google, Organic] 26 Awesome Search Engine Marketing Guides
'Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. by WordStream. John A.
B2B MARKETING INSIDER | MONDAY, SEPTEMBER 29, 2014
[Google, Organic] Digital Marketing – What Are The Top Goals And Challenges?
Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers.
HUBSPOT | MONDAY, SEPTEMBER 29, 2014
[Google, Organic] How to Create a Content Strategy That Actually Drives Organic Traffic
'Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic? You get organic traffic.
BIZNOLOGY | THURSDAY, SEPTEMBER 25, 2014
[Google, Organic] Are your SEO writers lost in Google-land?
'Are your in-house writers lost in Google-land? ” These writers are lost in Google-land. At a minimum, your writers should be trained in keyphrase research, SEO writing and editing principles, and how to create top-converting Titles and meta descriptions. Let them go wild with keyphrase research and review their strategy.
HUBSPOT | WEDNESDAY, SEPTEMBER 24, 2014
[Google, Organic] How to Screen for Top-Notch Writers
Will they work with "difficult personalities" as they research and interview? Does it draw on well-researched examples? Google them. They''re talented writers, possess a strong command of the subject about which they write, and have a personality that seems like it will mesh well with your team and organization. Editor.
HUBSPOT | WEDNESDAY, SEPTEMBER 24, 2014
[Google, Organic] The Essential Guide to Creating an SEO-Friendly Customer Journey
If Google was the first place you went to find the product or service you wanted, then you''re a very typical buyer in today''s internet-driven world. Isn’t that the way every organization should function — elevating, honoring, and giving pride of place to the customers? Categorized Keyword Research. Win-win.
BIZNOLOGY | TUESDAY, SEPTEMBER 23, 2014
[Google, Organic] Mizuno running long tail outreach marketing case study
If anyone online at the time was writing about their fledgling (or decades-long) running career, we would collect their blogs into a list and then get my research team to explore their blogs for contact info, namely first name and email address. 'The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today.
VIRALLY BLOG | TUESDAY, SEPTEMBER 23, 2014
[Google, Organic] Are Marketing Budgets Keeping Up?
My advice with any of these systems large or small would be to make sure you research them and whatever systems you do use really invest the time to understand the software and get the most out of it. 'Its quite clear that more and more money is being spent on marketing and in particular marketing technology. by Joseph Jaffe. Events
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 16, 2014
[Google, Organic] My 4-Step Process to Marketing Research for Content Creation
Every Friday, there’s a new deadline: Research done, Outline done, Rough Draft done, Final Draft done, and Design done. Let’s talk about the first process in my content marketing efforts: research. hesitate to call this marketing research. 3) Know your Google tips and tricks. What are some of your marketing research tips?
WEBBIQUITY | TUESDAY, SEPTEMBER 16, 2014
[Google, Organic] 19 Excellent Guides to SEO Link Building
'Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. Peter Da Vanzo serves up an entertaining rant on link disavowing, recovering from Google penalties (or not), and “link paranoia.” Image credit: SEO Book. ”).
B2B MARKETING INSIDER | MONDAY, SEPTEMBER 15, 2014
[Google, Organic] Is Content Marketing A Sustainable Marketing Strategy?
In my research, I found that Roman historian Seneca thought there was too much crappy information in his world for people to handle. But it is NOT happening inside marketing organizations. The organic reach of each piece of content is declining. The panelists were Mark Schaefer and Marcus Sheridan. ” So first, the context.
HUBSPOT | FRIDAY, SEPTEMBER 12, 2014
[Google, Organic] The Essential Pre-Conference Packing and Preparation List
So, for those attending INBOUND next week, gearing up for other conferences in the fall, or just really into organization, here''s a little checklist to keep with you so you don''t forget to do, or bring, critical stuff. If you''re venturing into unfamiliar territory, bring a map of the area -- or use Google Maps to orient yourself.
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 9, 2014
[Google, Organic] Backlinks: Why They Still Matter and How to Build Them
'Links are still the backbone of Google’s algorithms, which determine where your site ranks in Google’s SERPs (search engine results pages). This is why having quality links pointing to your site can help you gain more visitors organically versus relying on paid efforts. What is a natural link? Why do you want links?
BLOG MY CALLS | SUNDAY, SEPTEMBER 7, 2014
[Google, Organic] Calls: Actions to Take and Metrics to Track
Google offers a great free call tracking solution for AdWords. The Google call tracking solution doesn’t record calls or provide any other data about the call, but it will show that a call was made. If you have a small AdWords budget use Google’s free basic call tracking tool. 1) Put Call Tracking Numbers on Your Landing Pages.
SYNECORE | SATURDAY, SEPTEMBER 6, 2014
[Google, Organic] A Beginners Guide to Inbound Marketing
You may have been challenged or challenged others; but, what remains is a lasting impression of how one campaign raised over 3,500 times what the entire organization raised in the same timeframe last year. As you may have noticed, companies and organizations are no longer relying on the pushy and impersonal methods of outbound marketing.
SYNECORE | THURSDAY, SEPTEMBER 4, 2014
[Google, Organic] How IBM Used Inbound Marketing to Thrive in the Digital Age
They now have an alternative method of discovering and researching brands, of learning about and buying products and services: inbound marketing. The digital consumer no longer needs to rely on traditional, interruptive outbound marketing tactics from brands trying to control their purchase decisions. Just ask IBM. IBM and Inbound.
BLOG MY CALLS | THURSDAY, SEPTEMBER 4, 2014
[Google, Organic] 11 'Cons' of Google Call Tracking
'As you know, Google recently announced that they will launch AdWords call tracking. Why We Welcome Google''s Call Tracking Announcement. Here''s the gist: Google will provide a call tracking number that will appear on the landing page of every AdWords campaign. you can’t use Google call tracking. Stuff like this matters.
FATHOM | WEDNESDAY, SEPTEMBER 3, 2014
[Google, Organic] Attention B2B Marketers: Go Digital or Go Home
While Google officially launched in 1998, search marketing was new to most manufacturers. 2009/5 years ago: Google was picking up steam (in addition to other search engines such as Yahoo!) 'As a 10 year veteran of Business Development at Fathom, I’ve had conversations with a wide-variety of B2B marketers.
FATHOM | TUESDAY, SEPTEMBER 2, 2014
[Google, Organic] From Student to Digital Diva: A Successful Summer Internship
There is no movie script where Vince Vaughn and Owen Wilson walk into the Google Headquarters prepared to seize the day. learned best practices with websites like Google Analytics and Google Adwords. worked on looking at similar organizations to see how they structured their social media accounts. The opposite was true.
BIZNOLOGY | TUESDAY, SEPTEMBER 2, 2014
[Google, Organic] Google is a lying liar that lies
The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart.
HUBSPOT | TUESDAY, AUGUST 26, 2014
[Google, Organic] 8 Clever Ways to Triple Your Content Output (and Traffic)
Though YouTube is the second most popular search engine -- behind the ever-present Google -- it’s highly underutilized when it comes to content marketing. They also rank well, and can drive long-term organic traffic to your site. Unfortunately, the sudden flood rarely happens. Publishing content should be like dating. link].
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 26, 2014
[Google, Organic] 20+ Metrics for Measuring B2B SEO Performance
Organic search engine traffic. Percentage of traffic from organic search. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Now pulled through Google Webmaster Tools search query reports. Conversions from organic search engine traffic.
BIZNOLOGY | TUESDAY, AUGUST 26, 2014
[Google, Organic] The ALS Ice Bucket Challenge is the perfect meme
million — than it has to do with becoming the biggest sensation of the entire summer, becoming truly viral, ubiquitous, and effectively bringing a relatively obscure, rare, and under-researched disease, amyotrophic lateral sclerosis, effecting between 10,000-30,000 people, into global focus and universal issue awareness. The Hook.
HINGE MARKETING | MONDAY, AUGUST 25, 2014
[Google, Organic] Visible Expert Profile: David Meerman Scott
He speaks at corporate events for companies like Cisco and Accenture, at conventions like the Microsoft Worldwide Partner Conference, and for organizations like the American Association of Inside Sales Professionals. On LinkedIn or Google+? This profile focuses on David Meerman Scott, a Visible Expert in marketing and PR.
THE FORWARD OBSERVER | MONDAY, AUGUST 25, 2014
[Google, Organic] Why Website Optimization Trumps Search Engine Optimization
According to Wikipedia “ Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine''s "natural" or un-paid ("organic") search results.”. With over 200 ranking algorithms in Google’s system, it’s easy for the practice of SEO to get wrapped up in the details. Wendy Piersall.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 25, 2014
[Google, Organic] Coming clean on Facebook reach
We were able to dive into the numbers behind 8,000 Facebook pages over the past 12 months and we found some surprising facts: More than 70 percent of all companies across 104 industry designations had a decline in organic reach of 30 percent or more in the past year. “I’m tired of so much negativity about Facebook,” he said.
HUBSPOT | MONDAY, AUGUST 25, 2014
[Google, Organic] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
Plus, Google and other search engines know when you''ve added another page to your site, and it lets them know your website is active and they should be crawling it frequently to see what new content they might rank. Here''s a beginner''s guide to keyword research. Do people come to your blog from organic search? Measurable.
FATHOM | THURSDAY, AUGUST 21, 2014
[Google, Organic] In Healthcare, You Are Your Keywords
Healthcare digital marketers devise creative and innovative search engine optimization (SEO) techniques to build traffic for their healthcare organization, but they all share one common trait: they are all based on the meticulous, strategic selection of target keywords. As they say, “you are what you eat.” Healthcare
MARKETING ACTION | THURSDAY, AUGUST 21, 2014
[Google, Organic] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
That’s why it’s important to take the time to research your options in advance. Before you even get started in the process of evaluating vendors: Take a long look at your own organization and your existing marketing processes; what do you want to do more? good platform helps marketing agencies be more effective. Better? Cultural Fit.
SAZBEAN | WEDNESDAY, AUGUST 20, 2014
[Google, Organic] Data Visualization: the Way of the Future, or Just a Trend?
'With so much data being created in today’s world, it can be a tremendous task to organize and understand it. For example, every minute Google receives over two million search queries, the mobile web receives 217 new users, and Instagram users share 3,600 new photos. About the Author. and Chicago, IL. appeared first on Sazbean.
WRITTENT | WEDNESDAY, AUGUST 20, 2014
[Google, Organic] 27+ Resources to Learn SEO Copywriting
Want to be able write high-converting copy that Google, Bing, and Yahoo will actually notice? Cyrus Shepard shows you how to organize your copy and earn links. How to Optimize Your Headlines for Google and Humans – If you can’t write magnetic SEO headlines, you can forget about generating traffic and clicks. 'Image source.
FATHOM | TUESDAY, AUGUST 19, 2014
[Google, Organic] Using Google Site Search Analytics to Develop Quality Content Topics
Given how important content is towards generating traffic, growing links, and providing a positive user experience, it’s no wonder organizations are more focused on content marketing than ever. There are two primary factors to consider when researching content topics. Using Google Site Search to Find Content Gaps on Your Website.
HUBSPOT | TUESDAY, AUGUST 19, 2014
[Google, Organic] How Authoritative Is Your Content? 7 Tools to Help You Find Out
BuzzSumo is useful when creating your content strategy plan because it enables you to perform outreach and competitive research on topics affecting your industry, and see which content on your site is getting the most shares. “Don’t let what others are doing affect your practice,” they’ll say. Content Analysis Tools.
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 19, 2014
[Google, Organic] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
2) How do you keep your content process organized/streamlined? Evernote, Wunderlust, Google Spreadsheets) to record ideas, create milestones, etc. b) Important but difficult to stay organized/on the same page with other teams. via Google Analytics and use it to inform future content creation. Have fun! b) Of course!
VOICE-BASED MARKETING | TUESDAY, AUGUST 19, 2014
[Google, Organic] Outstanding Technology: Ifbyphone Is a Finalist in the ITA CityLIGHTS Awards!
There are multiple categories in which winners can be honored, including the Outstanding Technology Development Award, presented to the company or organization that utilizes or developed a technology tool, process or service that made a substantial improvement on business metrics. And Call Tracking Google Analytics Integrations
FATHOM | MONDAY, AUGUST 18, 2014
[Google, Organic] Health Systems’ New Best Friend: Google AdWords Review Extensions
Therefore, prospective patients and caregivers research which hospital is best for them before making a decision as to where they will seek treatment. Introducing… Google AdWords Review Extensions ! In addition, according to Google’s internal studies of their advertisers; they see an increase of 10% in click-through rates!
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 14, 2014
[Google, Organic] 10 Questions to ask in a B2B Content Marketing Questionnaire
As a content marketer, fully understanding the ins-and-outs of these organizations and the industries they’re a part of is an essential step to take before the content strategy can take shape. Important note : Asking these questions of your own organization should not be overlooked, especially if the content team has a number of contributors.
HUBSPOT | WEDNESDAY, AUGUST 13, 2014
[Google, Organic] How to Promote Your Content Using Paid, Earned & Owned Media
Search algorithms aren’t as reliant on on-page factors for determining relevance anymore, organic social reach is declining , and not every brand has a huge opt-in email database at their disposal. The example below helped drive nearly 5,000 unique website visitors to the article and over 500 Google +1s in just two weeks. Email.
HUBSPOT | SATURDAY, AUGUST 9, 2014
[Google, Organic] How Marketing and Sales Can Work Together to Close More Leads
If customers have a question about a product or service, they can Google their answer and receive it instantly, privately, and from a variety of sources. buyer in the consideration stage has identified a problem, but is conducting research and considering various solutions. To read more content like this, subscribe to Insiders.
BIZNOLOGY | FRIDAY, AUGUST 8, 2014
[Google, Organic] Social Business Reality Check: the elusive executive support
Go ahead and google it: almost every list covering key success factors for a social business strategy will have something along the lines of securing executive support. visionary CEO may be able to drive her / his whole organization through the social business journey and make it very successful. Why is that happening?
HUBSPOT | FRIDAY, AUGUST 8, 2014
[Google, Organic] You���re Taking These Marketing Maxims Way Too Literally
Long before there was Google and blogging, we had media properties called newspapers and magazines. am saying: People are going to research your products and services by reading. But it’s unwise to toss in the towel on good old organic inbound marketing. 'I’m guessing I read 500 headlines each day. We get it.
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 7, 2014
[Google, Organic] Optimize Your LinkedIn Profile With These 10 Key Elements
'In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. Similar to summary information, you have 2,000 characters to describe your experience in a particular role / organization. Good Examples. Tl;dr.
MARKETING ACTION | FRIDAY, AUGUST 1, 2014
[Google, Organic] A Keyword Primer: Finding and Using Keywords Effectively
Reference.com – Keyword Definition ; This offers four definitions; the fourth is the term’s use in digital technology: “(A) word used to classify or organize digital content, or to facilitate an online search for information.”. Based on research. When you research a prospective keyword, do a search for it in the major search engines.
BIZNOLOGY | TUESDAY, JULY 29, 2014
[Google, Organic] Google+ is an island of misfit toys
Google+ Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Does Google Know how Money Plus Is? Google+ Isn’t a Joke.
ANNUITAS | TUESDAY, JULY 29, 2014
[Google, Organic] The Problem With The Story You Are Telling
Back in May, Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.” Blog Content Engage content marketing Google metatags Panda SEO
WEBBIQUITY | TUESDAY, JULY 29, 2014
[Google, Organic] 17 Helpful SEO Tools and Tool Reviews
This outstanding tool from Google evaluates the speed of both mobile and desktop access for any specified website, returns an overall score, and provides technical recommendations on for decreasing load time and improving site speed. ” SEO Report: How to Track Blog Performance on Google by Razor Social. For reporting and metrics?
FATHOM | THURSDAY, JULY 24, 2014
[Google, Organic] Paid Search & The Truven 15 Top Health Systems
Using a keyword spy technology called SpyFu , we were able to get a very rough estimation of what health systems are spending on Google AdWords (specifically related to search campaigns only). We generally use SpyFu to determine the following: Is the advertiser using Google Adwords to promote a health system (or has it in the past)?
VERTICAL RESPONSE | TUESDAY, JULY 22, 2014
[Google, Organic] 5 Pinterest Tactics + Back-to-School = A+ Sales
The search functionality is similar to Google in that it’ll automatically populate popular searches including the following: back-to-school. school organization. college organization. You can also now add UTM tracking codes to your URLs, as they were previously stripped out, to monitor your traffic in Google Analytics.
WEBBIQUITY | TUESDAY, JULY 22, 2014
[Google, Organic] 23 Outstanding Social PR Guides
How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Are they on Google+? This is known as a citation, and is currently thought to play a major role in helping Google understand the buzz or importance of a particular brand”). Image credit: PRNews. Are they still important for SEO?
HUBSPOT | MONDAY, JULY 21, 2014
[Google, Organic] The Biggest SEO Shakeups of All Time
'I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. The machine is constantly guarded, and resides in a secret, subterranean bunker beneath Google’s Mountain View headquarters. Sooo it turns out that’s not how Google’s search engine works … at all.
KOMARKETING ASSOCIATES | THURSDAY, JULY 17, 2014
[Google, Organic] 3 OTHER Things Your SEO Team Should Be Doing
From technical changes to keyword research to link opportunities and more, it can be overwhelming. Your SEO team should be ensuring that everything is organized, each task is being assigned, scheduled and completed, and that there is no confusion about what’s happening. It’s even creeping into other departments like IT.
MARKETING ACTION | THURSDAY, JULY 17, 2014
[Google, Organic] Customer Lifecycle Marketing: Reporting, Part 1
That’s practical; generating enough qualified leads remains the #1 concern for many marketers and their organizations. You can refer to external sources such as Google Analytics. Google ranking : This is the most visible result of all your online activities. The Google trend line for the keyword phrase “Miley Cyrus.”.
SYNECORE | THURSDAY, JULY 17, 2014
[Google, Organic] The Digital Reality: How Technology has Transformed the New Business
Case in point: the oft-quoted stat from Google’s Eric Schmidt back in August 2010: “Between the birth of the world and 2003, there were five exabytes of information created. Research Russian history. 'Technology builds the business. Technology refines the business. Technology grows the business. Technology is the business.