MADISONLOGIC B2B WHITE PAPERS | FRIDAY, MAY 1, 2015
[Google, Organic] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
content has led cutting-edge organizations to begin working a new. Every organization of any size has dozens if not hundreds. From marketing to sales to training to investor relations, business presentations structure and organize. In fact, potential online presentation content is all around us in every organization.
THIRD AND TWO B2B WHITE PAPERS | FRIDAY, MAY 1, 2015
[Google, Organic] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
organizations to hire her / him because with. That organization will usually fail to. medium-sized organizations, non-profits and. Organizations measure success by the exposure. organizations never stop to consider their digital. reflect the organization’s true personality — so. Legendary Ad Executive David.
MARKETING ACTION | FRIDAY, MAY 1, 2015
[Google, Organic] How to Perform an Onsite Audit for SEO: Part 1: Do the Research
We believe that every activity marketers do can be optimized, and we’ve got a favorite process: research, analyze, test, improve and repeat – that’s the true formula for optimization. Begin with research, gathering information to examine if technical SEO best practices have been followed. SEO Data Research. Google Index Status.
KOMARKETING ASSOCIATES | THURSDAY, APRIL 30, 2015
[Google, Organic] 6 Questions to Answer When Launching a B2B Content Marketing Program
With so much content being created, B2B organizations investing in content strategies need to make sure they find a way to stand above the rest. With this in mind, here’s a series of questions that B2B organizations need to ask themselves (and answer) prior to creating a rock-solid content marketing foundation. Targeted publish date.
FATHOM | TUESDAY, APRIL 28, 2015
[Google, Organic] Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
Negative keywords are extremely important for blocking user search queries that are most likely irrelevant to the services your healthcare organization is providing. Research-Mode: please note, many of our healthcare clients want to show up for these types of queries. Research. Animals. Puppy. Puppies. Kitten. Kittens. Horse.
CMO ESSENTIALS | TUESDAY, APRIL 28, 2015
[Google, Organic] The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad
In fact, customer experience management research shows that organizations with a process to map and manage customer journeys – including implementation / use case journeys where customers engage with their own customers –enjoy a year-over-year growth in their customer win-back rate that is three times the rate of their peers.
HUBSPOT | MONDAY, APRIL 27, 2015
[Google, Organic] 9 Highly Reputable Resources for Compelling Marketing Stats
Using accurate data in your original content is powerful way to communicate that you’ve done your research. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic. Your organization’s reputation is built by the information you publish online.
HINGE MARKETING | MONDAY, APRIL 27, 2015
[Google, Organic] How Marketing Visible Expert? Brad Geddes Transformed Visibility into Success
specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
HINGE MARKETING | MONDAY, APRIL 27, 2015
[Google, Organic] Visible Expert Profile: How Marketing Specialist Brad Geddes Transformed Visibility into Success
specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
BLOG MY CALLS | FRIDAY, APRIL 24, 2015
[Google, Organic] 10 Tactics to Optimize Your YouTube Channel
Finding the appropriate topics may involve keyword research, competitor analysis and customer feedback. Uploading a transcription of your video content will allow YouTube to insert captions within the video, which can then be indexed by Google. Everyone remembers the king – but the shrewd ones keep an eye on the queen. Titles.
HUBSPOT | FRIDAY, APRIL 24, 2015
[Google, Organic] The Ultimate Online Editing and Proofreading Checklist
Optimizing the way the writer organizes their content and ideas is an important part of the editing process. Are the chapters/headers/ideas organized in an order that makes sense and naturally guides readers through the content? Is the content well researched? Download this free guide for even more writing and editing tips.
MARKETING ACTION | FRIDAY, APRIL 24, 2015
[Google, Organic] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
Google’s research with Motista and CEB shows that emotions and branding are very much connected. Here’s one more data point from the Google/Motista/CEB study: When 3,000 B2B buyers were asked “Do you see a real difference between suppliers and value the difference enough to pay for it?” 86% of the respondents said no.
CRIMSON MARKETING | TUESDAY, APRIL 21, 2015
[Google, Organic] How Big Data and Marketing Analytics Help Sales
Try googling the words “Big Data.” If boiling down human behavior to binary histories sounds like the stuff that only those in the field of research or complex financial transactions can take advantage of, consider E-commerce—a world with which most of us interface today. Marketing analytics is the answer.
HUBSPOT | MONDAY, APRIL 20, 2015
[Google, Organic] Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?
In a 2014 report , the marijuana research and financial analysis firm, GreenWave Advisors , predicts that if the federal government (and all 50 U.S. Research” at the time links marijuana use to violence and criminal behavior. Marijuana smokers. Pot heads. Stoners. They’re a bunch of dirty hippies, right? And boy are they lazy! No job.
FATHOM | FRIDAY, APRIL 17, 2015
[Google, Organic] Are You Advertising Your Urgent Care Clinics Online?
The need for immediate and affordable care is evident and many different types of healthcare organizations are making it a priority. Many of the conditions/treatments examined around these service lines have a long “research” cycle before even considering scheduling an appointment. Urgent Care Google AdWords Benchmarks. But why?
HINGE MARKETING | WEDNESDAY, APRIL 15, 2015
[Google, Organic] Working with the Professional Services Marketing Partner (Not Quite) Next Door
But geographic location may not necessarily be the best determinant of fit for your organization or its particular needs. You may find that a firm across the country has clients similar to your organization. Cover the basics: your respective organizations, how you operate, pain points (to be solved, or in need of solving).
BIZNOLOGY | WEDNESDAY, APRIL 15, 2015
[Google, Organic] The past, present and future of link building
You know quality links are essential to improve organic search, but link building has you worried. Improvements in Google’s algorithm have many worried that conducting a link building campaign could result in your site being hit with a manual link penalty or the dreaded Penguin algorithm. Conducting an effective link building campaign.
MARKETING ACTION | TUESDAY, APRIL 14, 2015
[Google, Organic] Why Blogging Is More Important Than Ever
Just over the past year, the marketing landscape has changed dramatically. As Google changes their algorithm , then Facebook , and eventually Twitter , it’s making it hard for even the experts to keep up. Over the past two years, Facebook’s organic reach has declined from 16 to two percent. Here’s a hint. Blogs.
BIZNOLOGY | TUESDAY, APRIL 14, 2015
[Google, Organic] Essential SEO advice directly from Google
This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. guess Google believes that orchestras live and die by their individual musicians. Function follows form? No more.
WEBBIQUITY | TUESDAY, APRIL 14, 2015
[Google, Organic] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. Which keyword research and other SEO tools are most effective?
MARKETING ACTION | FRIDAY, APRIL 10, 2015
[Google, Organic] Productivity Tips: 9 Tools to Tame Your Inbox
They estimate that 13 hours of our time each week is spent reading, organizing, and responding to emails. According to Tom Pisello, aka The ROI Guy , email overload costs organizations about $5,000 per user in lost productivity each year. Pew’s research also revealed another unexpected piece of information. How many emails?
HINGE MARKETING | THURSDAY, APRIL 9, 2015
[Google, Organic] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
The Hinge Research Institute surveyed 530 professional services firms to better understand the business challenges that will define 2015 for IT services firms and give them a competitive edge. Cultivating transparency in an organization’s data and mapping that data to business strategy have become crucial to firms’ success.
ANNUITAS | TUESDAY, APRIL 7, 2015
[Google, Organic] Content Creation- It’s Not All The Same
Let’s assume we have a solid Demand Generation Strategy, fully vetted by sales and marketing, built on well-researched Buyer Insights and written to fully Engage, Nurture and Convert our prospects into our pipeline. buyer discovers an eBook from a Google search- they don’t know your company, and they don’t care to…just yet.
HINGE MARKETING | MONDAY, APRIL 6, 2015
[Google, Organic] The Rock Star of Digital Marketing: A Profile of Visible Expert? Mitch Joel
” As Hinge’s research has shown, Visible Experts are an enormous asset to the companies they work for, attracting higher fees and accelerating growth and new business opportunities. “We kept asking, ‘How do we make it real and organic?’ On Google+ or LinkedIn? Simple euphemisms, they are not.
CMO ESSENTIALS | MONDAY, APRIL 6, 2015
[Google, Organic] Four Digital Marketing Mistakes You Should Never Make
Your instinct might tell you that your brand should have a presence on as many social networks as possible, but research suggests that may not always be the case because different demographic groups use social platforms to interact differently with brands. If you feel a little behind the curve, don’t worry. That’s all well and good.
FATHOM | THURSDAY, APRIL 2, 2015
[Google, Organic] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
You can accurately track ROI on all investments – in CMI’s manufacturing report, only 2% of companies surveyed felt their organization was doing an incredible job tracking ROI on digital marketing spend. Paid advertising (through Google, Bing, LinkedIn) allows you to distribute your message immediately.
WEBBIQUITY | TUESDAY, MARCH 31, 2015
[Google, Organic] 22 Exceptional Business Blogging Guides, Tips & Tactics
” As if that isn’t enough, this post details four more “benefits an authentic company blog can deliver to the organization, beyond the top line” that make the effort required to maintain a high-quality, relevant blog presence worthwhile. The State Of Blogging 2014 [Research – Charts] by Heidi Cohen. ** 5 STARS.
HUBSPOT | TUESDAY, MARCH 31, 2015
[Google, Organic] Is Your Open Office Causing a Creative Crisis?
This was an extreme case with a lot of different problems, but research has shown that open offices cause decreased concentration, a result of more frequent interruptions from colleagues. Google’s Tel Aviv office features an indoor orange grove. This post originally appeared on Agency Post. Barbarian Group''s 1,100-foot-long desk.
EMAGINE B2B BLOG | MONDAY, MARCH 30, 2015
[Google, Organic] emagine’s Employee Spotlight: AnnaMarie Tush
When a new website is ready to be launched I’m one of the last people to look at it making sure it is optimized for their targeted keywords. I go through client blog posts and content to ensure it is best optimized for search, In addition to my onsite work, I perform keyword research, content strategies and reporting. doctor or a nurse.
CMO ESSENTIALS | MONDAY, MARCH 30, 2015
[Google, Organic] What Life in Modern Marketing Looks Like: 13 Personal Stories
Well, 100% of respondents in Aberdeen’s customer experience management research cited that they use two or more channels to interact with buyers. As long as I stay organized ? Observing consumers in the streets of NYC and in everyday life is also perfect market research. What is life in modern marketing like? er, borrowed ?
CMO ESSENTIALS | THURSDAY, MARCH 26, 2015
[Google, Organic] What Shazam Can Teach Marketers about Predictive Analytics
What’s more, Aberdeen research shows that 42% of Best-in-Class organizations are already creating models of customer buying behaviors and processes to map their customer journeys. After hitting a wall on ROI with Google AdWords, the team decided to test paid search with Bing and Yahoo as well. It’s the missing piece.
WEBBIQUITY | WEDNESDAY, MARCH 25, 2015
[Google, Organic] 13 Great Guides to Growing Your Blog Audience
You’ve put extensive effort into your business blog design, content strategy, research, and execution. How can you generate more organic search traffic? Give it time”) and Bing search (with a link to how Bing differs from Google’s webmaster tools ). Now—how you attract and retain a large audience? Email?
KOMARKETING ASSOCIATES | TUESDAY, MARCH 24, 2015
[Google, Organic] Marketing to the B2B Millennial: 6 Things to Remember
What these stats tell me is that Millennials are rapidly assuming leadership roles within organizations, in turn making them more influential players in the decision-making process than ever before. Communicating directly with vendor representatives is the real number one source of research for millennials. Did you know?
CMO ESSENTIALS | TUESDAY, MARCH 24, 2015
[Google, Organic] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
However, with the recent news that Google will be indexing tweets … again ?remember remember the pre-2011 glory days with Google Realtime Search ? The Search and Social Media Marketing Cycle: Fundamentally, what Google does best is to help people find things. Fun fact about me, I actually met my fiancé on Twitter.
B2B MARKETING INSIDER | TUESDAY, MARCH 24, 2015
[Google, Organic] Content Marketing ROI Starts With A Strong Business Case
There’s very few benchmarks, a little research and some examples that have been published on content marketing ROI. Cost of advertising / search landing pages with low organic and social traffic – same as above but here you want to look for places to fund your content marketing. And we won’t go too far to find it.
HINGE MARKETING | MONDAY, MARCH 23, 2015
[Google, Organic] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
Buyers are much more likely to do a Google search to find and evaluate a firm than to check personal references. Let’s take a look at ten absolutely fundamental B2B marketing strategies that will not only help your firm keep up, but help you get ahead. 1) Research Research is the bedrock of any modern marketing effort.
HUBSPOT | MONDAY, MARCH 23, 2015
[Google, Organic] A Wikipedia Expert's Thoughts on the NYPD Editing Controversy
Nearly eight years ago, a young web programmer named Virgil Griffith created WikiScanner , a website tracing many Wikipedia edits back to the CIA, Coca-Cola, The New York Times, ExxonMobil, and pretty much every large organization you can name. We asked Wikipedia expert William Beutler to comment on this news story. Wikipedia editors. Maybe.
MARKETING ACTION | THURSDAY, MARCH 19, 2015
[Google, Organic] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
Google’s autosuggest is a free option: just start typing your test keyword into a Google search window, and make note of what Google suggests. Google’s keyword planner is useful to find suggestions for keywords; you’ll need an AdWords account to use it, but those are free. Find new research if you can. Unread.
EMAGINE B2B BLOG | WEDNESDAY, MARCH 18, 2015
[Google, Organic] Reality Check: 5 Changes in B2B Marketing You Need To Know Today
Earlier this month, Google partnered with Millward Brown Digital to find out some of the changes being made in B2B marketing over the last two years. After surveying over 3,000 B2B researchers and decision makers, they found 5 new realities that are changing the face of B2B marketing. what does that mean for you? So, what now?
KOMARKETING ASSOCIATES | TUESDAY, MARCH 17, 2015
[Google, Organic] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
There is rarely a classic, “ten pack” of organic search engine results when searching Google. First, and often through the webmaster integration of structured data , Google is able to provide a more detailed search result experience. Structured Data Examples. Direct Answer Example: Action Items for B2B Marketers?
HUBSPOT | TUESDAY, MARCH 17, 2015
[Google, Organic] 14 Tools & Resources for Conducting Market Research
In fact, research shows Americans buy the same 150 items, which accounts for 85% of household needs. In part, we can blame lack of research for why there are so many unsuccessful product launches and ill-conceived new feature additions. 14 Market Research Resources. 1) Google Insights Databoard. People don''t like change.
EMAGINE B2B BLOG | TUESDAY, MARCH 17, 2015
[Google, Organic] 17 Reasons Why I’m Lucky To Be In Business Development
The Internet: It only makes sense for the Internet to be first, considering I wouldn’t have this job without it. I am grateful for the Internet (thank you Al Gore) and for the ability to research. 2.) Also, thank you Twitter for the ability to create lists to help keep my connections organized. Patrick’s day?
VERTICAL RESPONSE | TUESDAY, MARCH 17, 2015
[Google, Organic] 5 Ways to Use Paid Search & SEO Together
Conversely, SEO is relatively cost free, but optimization efforts can take a long time to impact organic rankings. Back in 2011, Google shifted the industry in this direction when they started limiting organic search query information in an effort to increase privacy. Keyword Research/Expansion. Leverage Compelling Copy.
HINGE MARKETING | MONDAY, MARCH 16, 2015
[Google, Organic] The Battle for Marketing Talent in Professional Services
Today, the most successful professional services marketers draw on advances in behavioral science, ever more powerful technology platforms, and in-depth marketplace research to build visibility and generate new business for their firms. More research equates directly with higher growth and higher profitability. Figure 1. Figure 2.
MARKETING ACTION | THURSDAY, MARCH 5, 2015
[Google, Organic] How to Build Your Twitter Following (for Free)
You can also find potential followers by checking who’s following industry publications and organizations. You Tweet videos, SlideShares, podcast links, infographics, research, funny stuff and more. So here’s a ninja trick borrowed from the content creation world: Use your Twitter account as a research database. Tweet often.
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 3, 2015
[Google, Organic] Modern Marketing Lessons From PetRelocation [Webinar]
In fact, 47% of the company’s leads now come from organic search , which helps PetRelocation save money. We actually stopped using Google pay-per-click about six months after adopting Oracle Marketing Cloud.” The company now ranks in the top 3 on Google for 365 keywords, and in the top 10 for more than 800.
WEBBIQUITY | TUESDAY, FEBRUARY 24, 2015
[Google, Organic] 48 Phenomenal SEO Guides, Tips & Tactics
Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. But change is.”
HINGE MARKETING | MONDAY, FEBRUARY 23, 2015
[Google, Organic] Top 5 Business Challenges for Management Consulting Firms
So we got down to research. Diving into the Research In order to find the answers, the Hinge Research Institute conducted a study of over 530 professional services firms. For those seeking the full, multi-industry story, we’ve made the complete research report available for free online. On Google+ or LinkedIn?
B2B MARKETING INSIDER | MONDAY, FEBRUARY 23, 2015
[Google, Organic] Personas Are Great (Except When They Suck)
Another great definition of personas comes from Tony Zambito , who uses this definition: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions. Except when they suck! .
EMAGINE B2B BLOG | WEDNESDAY, FEBRUARY 18, 2015
[Google, Organic] 5 Things Mardi Gras and Banner Ads Have in Common
It may not seem like it, but banner ads and festival floats have a lot in common and since Mardi Gras season is upon us, let’s learn a few lessons from an organization that has mastered cutting through the noise since medieval times. This involves time, effort and research. The endless fight. Bold design. It’s all about placement.
BIZNOLOGY | WEDNESDAY, FEBRUARY 18, 2015
[Google, Organic] No US companies among the 30 most transparent
Transparency International is the most prominent anti-corruption research organization in the world, and their 2014 study rated the transparency of the top 124 multinationals based on three criteria: anti-corruption programs, organizational transparency, and country-by-country reporting. Uber, Google, Amazon, etc.).
B2B MARKETING UNPLUGGED | TUESDAY, FEBRUARY 17, 2015
[Google, Organic] Why We Need to Shut Up and Let Our Customers Buy Something
Long before the internet, we had such a thing as research, marketing content and highly educated buyers-of-things both in the P-Cube and at the user level (the F-Word ). would bet that long before we could Google our way to insight, B2B buyers were about 25 percent of the way in before they picked up a phone. Goodness. Just like that?
HUBSPOT | MONDAY, FEBRUARY 16, 2015
[Google, Organic] How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer
In the Content Promotion Manifesto , Chad Pollitt uses real world examples from enterprise organizations to illustrate how brands can actually step down content production and step up promotion to achieve better results. Step 2: Research. Unfortunately, it won’t be getting easier any time soon. Step 1: Know Your Promotion Options.
EMAGINE B2B BLOG | MONDAY, FEBRUARY 16, 2015
[Google, Organic] eMagine’s Employee Spotlight: Allie Viau
Being an SEO strategist means having a long term, unhealthy love-hate relationship with the almighty Google. spend my days digging through data in Analytics, talking to clients about their on-site and off-site optimization strategies, and doing research to stay on top of industry trends and changes. An artist or actress. see below).
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 12, 2015
[Google, Organic] The line between Media and Brands is blurring fast
There are only 10 organic positions on the first page of most search engines and with online content publishing expected to grow 500 percent by 2020, there’s going to be a lot of content duking it out for those cherished spots. Let’s add to that the ratcheting down of organic brand visibility on Facebook and Twitter.
CMO ESSENTIALS | WEDNESDAY, FEBRUARY 11, 2015
[Google, Organic] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
Did marketers in earlier eras use the research, data, or information they had available to inform their decisions? You now have access to many tools like wordpress and google analytics that allow you to launch and market a site with little technical or analytical ability. Today, though, marketing looks decidedly different. David T.
WEBBIQUITY | TUESDAY, FEBRUARY 10, 2015
[Google, Organic] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ).
CRIMSON MARKETING | MONDAY, FEBRUARY 9, 2015
[Google, Organic] 5 Ways To Battle Increasing Pressure on Marketing
” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. Marketing has transformed into “the glue across the organization, providing oversight and coordination.” ” .
HUBSPOT | MONDAY, FEBRUARY 9, 2015
[Google, Organic] How to Research Blog Topics: A Step-by-Step Process
Conducting research is an essential part of writing quality blog content. But doing research can be very time consuming if you''re not sure what you should be looking for and how to look for it. In this post I will take you through a four-step process for researching your blog posts. Google Related Search. Conclusion.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, FEBRUARY 9, 2015
[Google, Organic] Your marketing success may hinge on Gray Social Media
In a recent post, I pointed to research that shows that as much as 70 percent of social sharing is unknown to us. He told this story: After working on our company blog for a while, I found great value in diving into Google Analytics to see where the traffic was coming from. Is it possible that you could somehow organize ?small
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 5, 2015
[Google, Organic] 5 Ways B2B Organizations Can Incorporate Video Marketing
Here are a few examples of B2B organizations already leveraging this tactic: Web conference technology provider PGi offers a range of product and solution-specific tutorials in their YouTube channel and through their learning center. The integration of video content has been a confusing topic for many in the B2B space. Tutorials. Interviews.
WEBBIQUITY | MONDAY, FEBRUARY 2, 2015
[Google, Organic] 10 Social Media Marketing Mistakes Businesses Must Avoid
Instead of wasting money on paid fans, spend more time on creating your strategy and increasing your fan base organically. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28
HUBSPOT | FRIDAY, JANUARY 30, 2015
[Google, Organic] 10 Excel Tricks Every Marketer Should Know
The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. Histograms are a convenient way to organize data into similar groups (e.g Google, Hubspot, Salesforce.com). Excel is a useful tool for a number of marketing tasks. Why are pivot tables important? Watch the video.
HINGE MARKETING | THURSDAY, JANUARY 29, 2015
[Google, Organic] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
You might think you’re already doing everything you can to improve the visibility of your technology firm online, but the constantly changing algorithms used by Google could mean your approach is out of date. Outdated (and black hat) methods like keyword-cramming or unnatural optimization will get you in trouble with Google.
HINGE MARKETING | WEDNESDAY, JANUARY 28, 2015
[Google, Organic] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
Research shows that content is the backbone of successful online marketing. Research - This is the most time consuming of the three, but can be a great way differentiate your brand. Consider enlisting a partner to conduct joint research. On Google+ or LinkedIn? However, it’s not an easy proposition.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 28, 2015
[Google, Organic] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Understanding what your audience is searching in Google is critical, and simply answering those questions can help you leaps and bounds with SEO. 3. We hope this helps. So what can you do?
KEO MARKETING | TUESDAY, JANUARY 27, 2015
[Google, Organic] Top 10 B2B Inbound Marketing Predictions for 2015
Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. Now, it is just the opposite.
HINGE MARKETING | MONDAY, JANUARY 26, 2015
[Google, Organic] New Research Report: Referral Marketing for Professional Services Firms
Our previous research found that increasing referrals was the top marketing initiative for professional services firms in 2015. We wanted to find the answers, so we got down to research. Now we’ve analyzed the results and published our findings in a new free research report, Referral Marketing for Professional Services Firms.
MARKETING ACTION | FRIDAY, JANUARY 23, 2015
[Google, Organic] SEO Basics + a Checklist for Content Marketers
Keywords are the backbone of any SEO efforts, and without some organization and strategy, missed opportunities abounds. Next, review Google AdWords for keyword volume. SEOs recommend adding useful keyword phrases to these areas of a page and organizing your content with headings in mind. check Google AdWords traffic?
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 22, 2015
[Google, Organic] 8 Steps To A More Effective B2B Content Marketing Program
At KoMarketing, our written strategy led to 64% growth in unique visits year over year and 90% organic search growth. When we first started working with clients on more organized content marketing initiatives, ideas were saved everywhere, across everyone’s desks and laptops. Editorial Calendar Templates in Google Docs. 4.)
CMO ESSENTIALS | THURSDAY, JANUARY 22, 2015
[Google, Organic] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
Whether it’s Google Analytics, WordPress, Salesforce.com, HubSpot, or Canva, a good candidate will list out the technologies they’ve mastered that are relevant to their work – not just marketing technologies, but related ones, such as content management systems and CRM tools. resume that’s more than two pages long. Missing metrics.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 20, 2015
[Google, Organic] The state of the nation on SEO, content strategy and earned media
I’m working on an exciting new book project and as part of my research, I had the opportunity to interview Lee Odden , CEO of TopRank Marketing and the author of Optimize , one of my favorite business books of the past five years. Many of the link building strategies that have been used have been killed off by Google. Definitely.
HINGE MARKETING | MONDAY, JANUARY 19, 2015
[Google, Organic] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
When marketing can’t work efficiently to drive new business, it’s all too common for an organization to fall behind in the marketplace. Fortunately, the wealth of research and success stories available online can make this process a lot easier. 2) The belief that marketing is an art rather than a science. The result?
HUBSPOT | MONDAY, JANUARY 19, 2015
[Google, Organic] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
You need to dedicate more time to researching and write the best and most engaging content you can. Here are some ways to repurpose your well-researched blog posts to capture a more engaged audience for your business. I’ve included some nice tips for bootstrapping so you don’t have any excuses! 1) Email Newsletters. Quite the opposite.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 19, 2015
[Google, Organic] 12 Ideas to Ignite Your Content NOW
In this case, the organizations are almost challenging their readers to share the content by denying them the convenience of a simple share button! Join services like Yelp, Citysearch, Google Places and other review sites associated with your location and industry and solicit customer reviews. Following a hashtag also organizes people.
VERTICAL RESPONSE | THURSDAY, JANUARY 15, 2015
[Google, Organic] Why You Should be Using Product Listing Ads Right Now
Comparison shopping sites like PriceGrabber , Nextag , and search engines like Google and Bing allow people to research, compare, and check the availability of products all at once. It’s also good if you don’t have high organic or PPC (Pay-Per-Click) rankings. How do they work work? . What are the benefits?
MARKETING ACTION | THURSDAY, JANUARY 15, 2015
[Google, Organic] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
In most cases, “somewhere” is the top of the funnel with lead generation. (It’s no mistake that most organizations spend the largest chunk of marketing budget on acquisition.) Whether you focus on organic search, paid search, or a combination, the principles for generating top-of-funnel leads are the same. 1. Write for your audience.
CMO ESSENTIALS | WEDNESDAY, JANUARY 14, 2015
[Google, Organic] What a Millennial Marketer Wants to See in a CMO
Despite our generational differences, as your organization’s marketing commander in chief, you need your millennial troops to rally behind you. For organizations aiming to cater to millennials in order to expand their teams, it’s not just a trendy tactic either; it’s a research-backed competitive advantage.
HUBSPOT | WEDNESDAY, JANUARY 14, 2015
[Google, Organic] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
The trouble was that everyone wanted listings sponsored by Google AdWords, not Ask Jeeves. First Job: Government Scientist. "I thought I was going to be a scientist when I graduated college, and I took on my first job in Washington, DC as a computer scientist and researcher. What did they do there? What did they like and not like?
HUBSPOT | WEDNESDAY, JANUARY 14, 2015
[Google, Organic] International SEO 101: Which Domain Structure Should You Use?
If your website is focused on an audience larger than just one country, you probably have spent some time thinking about the best ways to organize and optimize your site for different countries. What Does Google Think? Google very clearly states that they use ccTLD to determine country targeting. Domain Architecture Options.
BIZNOLOGY | TUESDAY, JANUARY 13, 2015
[Google, Organic] You’re doing a terrible job with search and social
All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. The initial conversation generally almost always reveals that the client feels victimized by Google. They may share with Facebook and have their posts on Facebook auto-post to Twitter and Google+.
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 13, 2015
[Google, Organic] 10 of the Most Successful B2B Blog Post Themes
After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest. 3.) 12 Questions to Ask When Performing SEO Keyword Research.
WEBBIQUITY | TUESDAY, JANUARY 13, 2015
[Google, Organic] 19 More Outstanding Social Media Marketing Guides
In addition to the “Big Four,” the findings and associated infographic looked at SlideShare (the “new kid on the block”) as well as “niche players” Google+, Pinterest and Instagram. ”), StumbleUpon, Google+, Triberr, and Facebook. Image credit: KISSmetrics. Twitter between 1:00 and 3:00 p.m.).
MARKETING ACTION | TUESDAY, JANUARY 13, 2015
[Google, Organic] What It Takes to Optimize Your Brand’s Organic Search Visibility
It seems like only yesterday that a brand new company could launch a site, bake some bolded and italicized keywords into each page, prop up a few cookie-cutter articles on free blog platforms for instant backlinks, and watch the organic search traffic start rolling in. When did SEO become so complicated? The On-Page Factors. Page Speed.
HUBSPOT | MONDAY, JANUARY 12, 2015
[Google, Organic] How to Blog Consistently Without Burning Out
Develop your own way to organize your reading list. Get very efficient at tracking potential content ideas. I am currently using Cyfe. I''ve set up a separate Cyfe dashboard full of widgets monitoring all sorts of search results: Twitter search results for my favorite hashtags, Google Plus search results, Google Alerts, etc.
HINGE MARKETING | FRIDAY, JANUARY 9, 2015
[Google, Organic] Understanding Your B2B Website: 10 Key Terms to Know
Before Googling, researching social media profiles, or asking a colleague, buyers will go to your website to begin learning if your firm is the right fit. It is basically information nicely organized in a computer system so it is easy to quickly find pieces of data. On Google+ or LinkedIn? DNS – Domain Name System.
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 6, 2015
[Google, Organic] There Is No One Size Fits All B2B SEO Program
Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work. Basic keyword research review. Preliminary SEO Analysis.
WEBBIQUITY | TUESDAY, JANUARY 6, 2015
[Google, Organic] 27 (of the) Best Social PR Guides and Tips of 2014
And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. Guides to PR and Influencer Research. Is there still a role for press releases?
SMALL MANUFACTURER BLOG | MONDAY, JANUARY 5, 2015
[Google, Organic] The Telephone is Still a Great Way to Prospect
In addition to receiving unsolicited email, I often receive two, three, four, five emails in a single day from organizations (hello Amazon). You can view the prospect’s website, research their industry, do a Google search of the prospect’s company, and of course maintain a connection on LinkedIn. MB: Yes! MB: Right.
MARKETING ACTION | MONDAY, JANUARY 5, 2015
[Google, Organic] 87 New (Really) Marketing Automation Stats
Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Research reports (59%). It’s from 2009.
WINDMILL NETWORKING | FRIDAY, JANUARY 2, 2015
[Google, Organic] The Brain-Changing Power of Social Media
When we look at it deeply from the brain’s point of view, we start to understand that the brain is the social organ of the body. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to research and develop social media strategies and methods that create action and emotion in the reader.
HUBSPOT | THURSDAY, JANUARY 1, 2015
[Google, Organic] How to Find Accurate and Compelling Data
Then, I''ll list a few of my favorite places to look for reliable data and research. Is this web page affiliated with a credible organization? What is the purpose of the organization that is hosting the website? General Data/Research. Pew Research : Public opinion polls, demographic research, media studies, etc.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 31, 2014
[Google, Organic] Best blog posts of 2014
Here are three most popular episodes of 2014: Coming Clean on Facebook Reach – Tom and I tore into new research that demonstrated a cataclysmic slide in organic Facebook reach. Would you Erase Yourself from Google Search? It’s fun and rewarding to look back at the body of work for the year. The rest of the Top 10.
KOMARKETING ASSOCIATES | TUESDAY, DECEMBER 30, 2014
[Google, Organic] Our Favorite Online Marketing Blog Posts and Articles of 2014
The Ideal Length of Everything, Backed by Research. You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here. You can see more of the posts, articles, and information Brendan likes on Twitter , Google+ and LinkedIn and read her blog posts here.
WEBBIQUITY | TUESDAY, DECEMBER 30, 2014
[Google, Organic] 22 Noteworthy Content Marketing Guides and Tips
According to Google Trends , searches for “content marketing” have increased 150% in the past two years. Content marketing is a hot topic. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Image credit: Intergage. What role does visual content play?
MARKETING ACTION | MONDAY, DECEMBER 29, 2014
[Google, Organic] Pinterest Crash Course: Get Up and Running In One Day
Pinterest is now more popular than Twitter, according to Pew Research. It drives more referral traffic than YouTube, Google+, and LinkedIn combined. Your boards should be organized logically, similarly to how the content on your website is organized. Still holding out on Pinterest? It may be time to reconsider. Media.
BIZNOLOGY | FRIDAY, DECEMBER 26, 2014
[Google, Organic] 4 tips for generating more return business in any industry
These individuals have already researched your brand and chosen to make a purchase. And let’s face it, every organization will receive a negative online review on Yelp, Google local, Facebook, or another outlet at one point or another. Hopefully, they’re fully satisfied with the purchase. Sounds like an all-around win, right?
HINGE MARKETING | WEDNESDAY, DECEMBER 24, 2014
[Google, Organic] Top 9 Professional Services Marketing Lessons Learned in 2014
In our research on high growth, high value professional services firms , we found that high growth firms were almost 3x more likely to have a strong differentiator. In fact, research has shown that SEO is the single most effective tool for online lead generation. Now, his company is not only able to exist, but excel. Not so fast.
HUBSPOT | WEDNESDAY, DECEMBER 24, 2014
[Google, Organic] 15 Business Books Every Aspiring Entrepreneur Should Read
Not sure where to start your research? Whether that success translates into a sound business with engaged and happy customers or a major acquisition from Google, it’s safe to say this book is a worthwhile buy. Read about their experiences and study their failures, then consider how you might approach similar challenges.
HINGE MARKETING | TUESDAY, DECEMBER 23, 2014
[Google, Organic] Professional Services SEO in 2015: 5 Facts Every CMO Should Know
But other changes, such as Google’s decision to completely end Google Authorship, were crystal clear. You can no longer buy your way to the #1 spot in organic search results. Buying links from link networks used to be the quickest and easiest way to get your site listed high in organic search rankings. Probably not.