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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? For example, our agency runs on a Google Workspace account but the domain is unique to us.) Senders who don’t adhere to the new regulations may get blocked, meaning their emails won’t reach Google or Yahoo users.

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What You Need to Know About Google Analytics 4 (GA4)

Marketing Insider Group

That’s where Google Analytics 4 (GA4) comes in. GA4, short for Google Analytics 4, is Google’s analytics platform. 1 Now that UA is gone, GA4 is Google’s only analytics tool. Ready to get started with more advanced tracking and more accurate marketing analytics? What is GA4?

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Marketers fume as Google Ads’ customer service hits ‘all-time low’

Martech

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. They don’t respond to emails either.

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5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

Google Shopping Ads are a powerful platform for increasing your sales. Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.”

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

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Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach

DealSignal

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? The rationale behind these changes is multifaceted.

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B2B Sales In A Slow Economy: How New Business Relationships Can Fortify Your Future

Marketing Insider Group

Some have experienced a slow down in sales while others, unfortunately, had to close down. . Here are just some of the ways B2B sales will change as a result of this pandemic. Because of this, businesses are opting to provide mobile app ordering and self-service options. COVID-19 has impacted the world in so many ways.

B2B Sales 351